Austin Dillon wins Daytona in iconic No.3 car
Austin Dillon celebrates his Daytona 500 win, 20 years to the day after Dale Earnhardt, Sr., won the same race.
Senator Joe Donnelly Biofuels Champion
Dr. Andy Randolph
The Value of
The man who plays with FIRE
years TO T H E DAY !
On Sunday evening, Feb. 18, American Ethanol driver and spokesperson Austin Dillon secured an historic Monster Energy NASCAR Cup Series win, driving the legendary No.3 car to victory in the Daytona 500 at the Daytona International Speedway.
CONTENTS Torching E15 Myths Cellulosic Advancements
Dillon took the lead for the first time on the final lap of a two-lap overtime shootout to earn the dramatic win. The win came 20 years after NASCAR legend Dale Earnhardt drove the No.3 car to his first and only Daytona 500 victory.
A FarmHer Story
Your Voice Matters
Defending the RFS
Growth Energy represents producers and supporters of ethanol working to bring
Fuel & Football
American Ethanol The Magazine is published quarterly by Growth Energy™, 701 8th St NW Suite 450 Washington, DC 20001. For more information, please call 202.545.4000 or visit AmericanEthanolRacing.com.
Boca Raton Hosts ELC
consumers better choices at the fuel pump, grow America’s economy, and improve the environment for future generations. Our organization’s national campaign – online at www.GetBiofuel.com – serves as the leading source of information for consumers seeking cleaner, more affordable fueling options.
For more information, please call 202.545.4000 or visit AmericanEthanolRacing.com. Ryan Welsh, Publisher. Majda Sarkic, Editor. Houston Ruck, Creative Director. © 2018 Growth Energy. All Rights Reserved.
The Man Who
Today, Randolph is widely regarded as one of the world’s foremost experts in applied combustion. Translated, that means controlling explosions to generate power—the kind of power that moves everything from your 2001 Honda Civic to Austin Dillon’s No.3 NASCAR® Chevy.
PLAYS WITH FIRE
As technical director for ECR Engines, Randolph leads a development team that defines the engine architecture for ECR’s Chevy engines. ECR supplies those engines to NASCAR and a number of other racing series.
He was the kid who always tossed stuff into the campfire, mesmerized by the flames. By his own admission, Andy Randolph, PhD, has always been fascinated by fire. “I carried that through my adolescence,” Randolph recalls, “and when I went to school, I found it pretty exciting that I could actually get paid to play with fire as an adult.”
“The best way to describe my job as technical director is, if you think of an engine as dinner, my job is to work with a team of engine experts to define the recipe our race engines are built to on a weekly basis,” Randolph explains.
Is it genetic?
Knowing a bit about his family might help explain Randolph’s fascination with combustion. “My father was a nuclear physicist,” he says. “When that industry fell out of favor, he put his expertise in underground explosions to work for the oil industry, setting off bombs underground— sort of an early form of fracking.” That’s how the Randolph family made its way from San Francisco to Texas, the heart of oil country. Randolph enrolled at the University of Texas. After earning his degree, Randolph went to work for DuPont. Then, his true love came calling again. “That’s when I figured out I really needed to be burning things.” He headed to Northwestern University to pursue a PhD in chemical engineering. “In graduate school, I had the opportunity to really specialize on why things burn like they do,” he says. “What I found most interesting was how differently fuels that contain oxygen, like ethanol, burn in comparison to fuels that don’t, like hydrocarbons.” (continued next page)
AMERICAN ETHANOL THE MAGAZINE
(continued from previous page)
In 2011, NASCAR started asking the teams about the possibility of adding ethanol to the fuel. “A lot of people were scared to death because of the myths, but I thought it was fantastic,” Randolph recalls. “We started testing it immediately, and found that the more ethanol we added, the fewer aromatic hydrocarbons we needed. So, I was in favor of as much ethanol as possible.”
After graduation, Randolph began a 13-year career with General Motors (GM) in production engine design before moving into the racing world. “Racing engine shops have all the facets of design and manufacturing you would find at GM, just on a much smaller scale,” he comments. “What attracts me is the made its debut at pace. In the production engine world, Daytona Internaif you figure out something that works, tional Speedway you might see it in an engine in four in 2011 years. Here, you’ll see it on the track next week.”
During his NASCAR career, Randolph has figured out a lot of things that work. He has contributed to five NASCAR Cup championships with three different teams. “NASCAR collects engines from the four engine suppliers every year, tests them for power on their dynamometer several times a year, and publishes the results,” he says. “What is most gratifying to me is that ECR engines have been the benchmark in those tests year after year. Winning on the dyno and the track is affirmation of the strong people and processes we have here.”
When he arrived in North Carolina in the 1990s, science wasn’t a major component of the engine design process. “I came here as the science geek and started applying that to race engine design,” Randolph notes. “Engine technology has changed dramatically in the past 20 years, and this has become an engineering-driven sport.”
Ultimately, NASCAR moved to Sunoco Green E15 race fuel. “The initial concerns among the teams were the same you still hear today in the general public,” Randolph recalls. “Engine’s going to blow up, fuel system is going to clog, there will be water in the gas. But NASCAR has a policy of saying, ‘Before you decide that something isn’t going to work, go try it.’ So, the teams did, and lo and behold, they didn’t see any problems. Today, NASCAR has logged well over 11 million miles in competition with E15.” Needless to say, Randolph isn’t surprised at ethanol’s success at the racetrack. “Once we were able to embrace ethanol in NASCAR, knowing what I know about combustion properties, I’ve been all in,” he says. “I would like to see the blend raised to E30, which would eliminate all of the hydrocarbons.”
One of the most significant changes has come in the area nearest and dearest to Randolph—racing fuels. He notes, at its most basic, an engine is simply an energy conversion device, turning chemical energy into mechanical. Consequently, fuel is a critical consideration when engineering an engine to deliver maximum power.
Influencing the Influencers On Nov. 15, 2017, 15 mechanics and auto enthusiasts arrived at the Welcome, North Carolina, headquarters of Richard Childress Racing (RCR), to attend Growth Energy and American Ethanol’s firstever engine performance workshop. After tours of the RCR Museum and Cup Shop, the engine performance workshop began in the RCR board room. The group heard from POET’s Vice President of Corporate Affairs Doug Berven, Aaron Miller from Nth Moto (an exotic car performance, racing, and fabrication facility), and ECR Engines’ Technical Director Dr. Andy Randolph. “It was a lot of fun for me, because most of the visitors we get here are not engine people,” says Dr. Randolph. “To sit and be engine geeks together was great. I’m hoping we moved them down the road toward becoming ethanol advocates.” Berven gave everyone a rundown on the benefits of ethanol, as well as information on different blends. Miller then kicked off the “engine performance” section of the presentation by discussing his experience with ethanol at Nth, which included why he views ethanol as safe and reliable, how it boosts performance, and how it promotes engine longevity and health. Dr. Randolph then presented all the ways ethanol provides value to consumers and
NASCAR teams alike and performed demonstrations that highlighted the benefits of ethanol. Randolph notes that it is important to get an accurate ethanol message out to the right audience. “Automotive service training is still primarily mechanically based, without a real fuel chemistry component,” he states. “Having service technicians on board with the facts about ethanol is not only beneficial for their customers, who regard them as the automotive experts, but also for the junior mechanics they’re training.” The audience proved to be very engaged and interested, and the team received positive feedback from all attendees. Next steps include exploring how to conduct a “light” version of the workshop at auto shows, Anthony Taylor/Kyle Mohan drift races, and NASCAR races, as well as the possibility of turning this programming into an online class.
“We ran leaded aviation fuel in NASCAR until 2008, long after it was banned as an automotive fuel because lead was a brain toxin,” Randolph says. “In our line of work, we breathe the fumes and are literally bathing in the fuel, so we were happy to move away from leaded fuel. But in order to get the 98% octane we needed, we wound up with a fuel that was 40% aromatic hydrocarbons, many of which were known carcinogens. So, we just exchanged lead poisoning for cancer.”
AMERICAN ETHANOL THE MAGAZINE
Because your goals are the priority.
What’s Cooking with Cellulosic Ethanol? Making ethanol from corn’s leftovers—the stalks and leaves that remain in the field once the grain is harvested—is the promise of cellulosic ethanol, a production process that may be ready to reach its potential. “While it’s true that the cellulosic segment of the ethanol industry hasn’t come to scale as quickly as anticipated, I believe 2018 is going to be a watershed year for cellulosic ethanol,” stated Chris Bliley, vice president of regulatory affairs for Growth Energy. “We’ve seen announcements of new technology breakthroughs from POET and Edeniq lab technicians measure Edeniq, and many ethanol plant samples for plants are looking cellulosic ethanol output. at developing ethanol from corn kernel fiber.” Last October, Poet-DSM Advanced Biofuels announced a major advance in their pretreatment process at its Project Liberty corn stover-to-ethanol plant in Emmetsburg, Iowa. Resolving this critical chokepoint in the production process increased pretreatment efficiency to 80 percent.
Edeniq developed a system that can produce qualified cellulosic ethanol in existing corn ethanol plants. Corn kernels generally contain roughly 10 percent cellulosic fiber that remains unconverted to ethanol in a typical ethanol plant. Edeniq has developed a process to convert, and track, that 10 percent. “Cellulosic ethanol is here today and ethanol plants are already realizing its value. By having the ability to convert the corn kernel fiber already used in the ethanol production process, a plant can easily implement a strategy to produce cellulosic ethanol and take advantage of, almost immediately, the value it offers,” said Brian Thome, president and CEO of Edeniq, Inc. “We anticipate a wide adoption of corn kernel fiber to cellulosic ethanol technology over the next few years.”
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Bliley noted that the new fiber technologies can be brought online relatively quickly, and stated that analysis by Growth Energy projects roughly 400 million gallons of cellulosic ethanol production potential in 2018. “We’re a little disappointed that the EPA took a step backward in their requirements for this area in 2018, but we’re going to look at this as an opportunity for our industry to show that we can produce,” Bliley said. “I think we’re going to do that this year.”
Another positive new development impacts the sorghum industry. “The EPA just proposed that sorghum oil be approved for use in biodiesel production under the RFS,” Bliley noted. “So, any plant that uses grain sorghum as a feedstock now has another market for one of their co-products.”
AMERICAN ETHANOL THE MAGAZINE
B I O F U E L S
C H A M P I O N
Focused on Market Expansion
B I O F U E L S
C H A M P I O N
Editor’s note: In each issue of American Ethanol magazine, we feature a Biofuels Champion. These are individuals or organizations who understand the importance of biofuels to our economy and environment and are committed to supporting our industry. The Biofuels Champion for this issue is Indiana Senator Joe Donnelly. We wanted to know about his background, his legislative service, and his thoughts on the American biofuels industry. Here’s what Senator Donnelly had to say.
The senator works alongside POET workers during “Donnelly Day” at the Portland facility.
AE: You have been a champion of biofuels in the U.S. Senate. Tell us why you’re committed to the RFS and biofuels. Donnelly: First, biofuels are an American-grown source of energy that improves our country’s energy independence, while also supporting farmers and our rural economies. But, I’ve also been blessed with the opportunity to get to know so many Hoosiers in the biofuels industry across the state. It’s not just the importance of the economic growth provided by the industry, but the wonderful things these folks do in their communities, too. Indiana is proud of our biofuels presence.
Senator Donnelly takes a closer look at incoming corn at the POET plant in Portland, Indiana.
AE: What do you see as the most critical issues for the American biofuels industry and how are you working to ensure this industry continues to thrive? Donnelly: Protecting and expanding market access is the common denominator among the different individual challenges faced by the industry, and I’ve been relentlessly focused on helping create more market opportunities for biofuels. Those efforts include defending the RFS (Renewable Fuel Standard) from attacks, but also working in a bipartisan manner with my colleagues in the Senate to provide new opportunities, too.
AMERICAN ETHANOL THE MAGAZINE
at biofuel plants to thrive, but also farmers, ag retailers, equipment manufacturers, seed companies—all these industries that are inherently connected.
Senator Joe Donnelly (D-IN)
For instance, I’ve helped introduce the bipartisan Consumer and Fuel Retailer Choice Act with Senators Deb Fischer (R-NE) and Chuck Grassley (R-IA). This Act would increase market access opportunities for higher blends of ethanol by extending the Reid vapor pressure (RVP) waiver to ethanol blends above 10 percent. This would allow retailers across the country to sell E15 and other higher-ethanol/gasoline fuel blends year-round.
AE: How would you describe the value/ importance of ethanol to American consumers and the ag industry, both in Indiana and nationwide? Donnelly: Biofuels are a critical component of an all-in, American-produced energy strategy. They improve our country’s energy independence and the economy in rural communities across Indiana and our country. Senator Donnelly says he does his best to represent the interests of all Hoosiers in his role as their senator. To that end, in the last four years, he’s visited all of Indiana’s 92 counties. “These trips allow me to see so many different communities, restaurants, farms, VFW halls, and hold listening sessions with farms and ag community leaders to get their ideas and input for the upcoming Farm Bill,” he said.
I’ve also introduced the bipartisan American Renewable Fuel and Job Creation Act with 15 of my colleagues including Senators Chuck Grassley (R-IA) and Maria Cantwell (D-WA). This bill would extend the biodiesel tax credit for three years and reform the incentive by transferring the credit from the blenders to the producers of Clean-burning biofuels. The switch would ensure that ethanol can reduce the tax credit incentivizes domestic production and taxpayers aren’t GHG emissions by an subsidizing imported fuel. average of 43% These types of policies will not only allow the biofuels industry and the folks employed in the well-paying jobs
compared to gasoline.
When not on the road, Senator Donnelly, an avid baseball fan, sneaks in a few games and proudly plays in the Congressional Baseball Game—which supports many charities each year.
The Voices That Make a Difference Ironically, the latest breakthrough in the field of energy, is a field.
Sometimes, it feels like the distance between the farm fields of America’s heartland and the legislators in Washington, D.C., is much more than a matter of a thousand or so miles. There are issues of vital importance to agriculture that will be decided in our nation’s capital, and many of the people directly impacted by those decisions can feel powerless to affect them.
While most innovation begins with the seed of an idea, the greatest advance in the making of ethanol starts with a seed. The first corn seed technology specifically developed to increase the efficiency of ethanol production, Enogen® corn can reduce costs by up to 10% and helps generate more ethanol per bushel than any corn feedstock ever grown. Recently named AgriMarketing’s Product of the Year, Enogen is definitely making waves in the field of energy.
Nothing could be further from the truth. Legislators attach great importance to input they receive from their constituents. Your voices DO matter. According to John Fuher, vice president of government affairs at Growth Energy, there are several current issues affecting agriculture that would be excellent subjects to discuss with your elected representatives. “Talk to them about how important the RFS is in driving growth in the ag economy and providing stability to rural communities,” he stated. “Also, let them know how unfair it is that a federally approved fuel, E15, can’t be sold in the summer. Finally, stress how important biofuel production is in ensuring that we don’t experience another agricultural crisis.”
Constituent input, combined with industry and organizational efforts, is making a difference. The EPA recently issued a final decision on the oil industry effort to move the Point of Obligation. This proposal would have taken away the incentive for retailers to sell E15 and drive up the cost of fuel.
“Through our Prime the Pump campaign, Growth Energy has developed an excellent relationship with fuel retailers,” Fuher explained. “This enabled us to work closely with them to demonstrate why this was such a bad idea, and the EPA agreed. It has moved from what appeared to be an imminent threat to a non-issue. This was a major victory for the biofuels industry, fuel retailers, and ag producers.”
Top tips for effectively influencing lawmakers:
• Be polite • Personalize it • Be brief
There are also some positive signs on the Reid vapor pressure (RVP) front, according to Fuher. “EPA Director Pruitt sent a letter to several members of Congress who have been advocating for a nationwide RVP waiver, allowing E15 to be sold yearround,” he said. “In the letter, he states that he has directed the EPA to determine whether it has the authority to issue a waiver. The industry is working to provide evidence that he does, in fact, have this authority.”
Mike Lorenz, executive vice president of petroleum supply at Sheetz and John Fuher, vice president of government affairs at Growth Energy brief attendees on the status of legislation regulating E15 sales and Reid vapor pressure at the 2017 Biofuels Summit in Washington, D.C. (Photo courtesy of Liz Lynch for Growth Energy)
© 2016 Syngenta. Enogen ®, the Alliance Frame, the Purpose Icon, and the Syngenta logo are trademarks of a Syngenta Group Company. Syngenta Customer Center: 1-866-SYNGENT(A) (796-4368). www.FarmAssist.com MW 1ENG6003_8.5 x 11 1/16
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In the Driver’s Seat
make up of the American ethanol industry’s workforce
Opportunities, Challenges, New Relationships Highlight 2018 Executive Leadership Conference Growth Energy held its ninth annual Executive Leadership Conference (ELC) in Boca Raton, Florida, Feb. 8 and 9. All attendees left the conference confident that, while the road ahead is not always clearly marked, Growth Energy is “In the Driver’s Seat” when it comes to shaping our growth and prosperity. In her opening remarks on day one, Growth Energy CEO Emily Skor said ELC provides a chance for stakeholders to openly discuss the opportunities and challenges before the industry, as well as to chart out a course together. “This is our opportunity for a real conversation about how we are expanding domestic and foreign Automakers markets, forging new retailer approve E15 for relationships, and shaping use in nearly critical policies within the Trump administration and three-quarters Congress,” Skor said. of today’s new cars. On the first day of the ELC, a panel of current and former
leaders of the nation’s agriculture advocacy groups, led by Jeff Broin, chairman and CEO of POET, discussed the connection between biofuels and the current economic situation in American agriculture. The panel compared today’s farm economy to the ag crisis of the 1980s, noting the role biofuels played in pulling America’s farmers through those hard times. Roger Johnson, president of the National Farmers Union, stressed that biofuels remain key in moving commodity prices higher.
Emily Skor, Growth Energy CEO, opening the ELC and welcoming members to Boca Raton, FL.
Dana Perino, former White House press secretary, current Fox News commentator, and our keynote speaker, shared valuable insights during an entertaining look at politics.
Perino’s address was followed by a panel discussion on challenges and opportunities in global markets, titled “Other Side of the Road: Global Markets,” and a panel on Growth Energy’s retailer partnerships and the expanded availability of E15. Save the date for next year’s conference: February 6-8, 2019—we’ll see you at Terranea Resort in Rancho Palos Verdes, California!
1) Jeff Lautt, president and chief operating officer at POET, follows his ball on the Boca Raton Resort Golf Course. 2) Growth Energy’s board of directors answer audience questions on stage. 3) Emily Skor (left) and Jeff Broin Growth Energy board chairman and POET CEO (right) present U.S. Army General (ret.) Wesley Clark with the Board Director Emeritus award. 4) ELC emcee Levy Randolph talks about the patriotic scene created just moments before by Juan Salvador Llobet, also known as Salvador Live! 5) Guests are treated to a Lallemand spirits tasting reception. 6) Members enjoy a day on the water with a fishing trip. (All photos courtesy of Al Diaz for Growth Energy)
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More than 1,300 stations in 29 states sell E15. Find the nearest one at
E15 Enjoys Magic of Multiplication Growth by addition is good. Growth by multiplication is even better. For the fourth year in a row, the number of retail outlets offering E15 has doubled, hitting 1,200 as 2017 ended. “The momentum gained through the Prime the Pump effort is tremendous,” stressed Mike O’Brien, Growth Energy vice president of market development. “Here’s another way to picture the growth in fuel sales. It took four years to sell enough E15 to drive 1 billion miles. It took just four months to sell enough to drive the next billion. And now, about two months after that, we’ve just announced our third billion.”
“It took four years to sell enough E15 to drive 1 billion miles. It took just four months to sell enough to drive the next billion.”
O’Brien noted that when evaluating E15 market expansion, the “who” is even more important than the “how many.”
“The retailers we’ve focused on sell roughly three times as much fuel as the average outlet,” he said. “The 1,300 stores we work with sell a little more than 4 percent of all the fuel sold in the U.S. The retailer organizations who operate those stores sell more than 15 percent of the total gas volume. So, as we continue to add retailers, and we add more stores within those retail organizations, the growth is exponential.”
Mountain of evidence
Each purchase made and mile driven adds to the E15 success story. “We’ve seen millions and millions of consumer transactions now without any performance problems related to E15,” O’Brien stated. That success can only help the ongoing Prime the Pump initiative. Trial programs are underway as four additional retail chains consider adding E15. And O’Brien sees E15 opening the door to the wider acceptance of higher ethanol blends. “Down the road, E15 is the next step toward E30,” he said. “Almost all of the infrastructure being put in place can be easily switched to E25-E30. When I talk to retailers about what’s coming, I talk about E30 as the coming premium grade. Regardless of what the market brings to bear, these retailers are ready to go.”
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It started as an idea that sparked a summer photo project. Five years later, that project has become FarmHer and taken on a life of its own. Now beginning its third season on RFD-TV, FarmHer shines a spotlight on women in agriculture. Photographer, storyteller, and FarmHer founder Marji Guyler-Alaniz is gratified—and somewhat surprised— by the FarmHer phenomenon. “My goal that first summer was to photograph seven women at work in agriculture,” she said with a laugh. “I shared those photos on the FarmHer website. I didn’t know what to expect, so the response has certainly exceeded any of my expectations.”
It was the 2013 “God Made a Farmer” Super Bowl commercial—and a follow-up article—that provided the initial impetus for FarmHer. “The commercial was beautifully done, and I was in awe of the beauty it depicted when I first watched it,” Alaniz recalled. “Later, I read an article pointing out that there were very few women in it. I had spent 11 years working in agriculture and never thought about how women were portrayed.” Alaniz, who had stepped away from the corporate world to spend more time with her young children, was determined to change that perception. A graphic design and journalism major with a lifelong passion for photography, she decided to use her skills to show farm women at work. The response was rapid and profound.
Marji Guyler-Alaniz, FarmHer founder
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“Initially, it was ‘Thank you, for telling our story,’” Alaniz said. “I still get that, and I love it—it’s fuel to the fire. Now, we get a lot of positive response from men, too. They want to tell us about their wives, and they love the different types of agriculture on our show.”
Diversity on display
Showing the many facets of agriculture is one of Alaniz’s goals. “I’m from Iowa, and agriculture looks a certain way here,” she said. “But when you dig in, I’ve been amazed by the diversity. Ag can look like a half-acre urban farm, a bunch of girls running an FFA farm, or a 3,000-acre ranch.”
Alaniz also works hard to ensure that all regions, ages, ethnicities, and roles are represented. “About 75 percent of our shows focus on women in production agriculture, but we also have shown the president of Syngenta, scientists working to develop new hybrids, and the FFA national officer team,” Alaniz noted. Continued growth is on the horizon for FarmHer. In addition to its show on RFD-TV, Alaniz hosts a podcast and weekly radio show on SiriusXM. FarmHer also conducts a growing number of events each year and plans to expand to more states. “We’re also working to develop a more targeted brand for ranch women (RanchHer), because farmers aren’t ranchers and vice versa,” Alaniz noted.
Dressed for Success by Ryan Welsh
Consumers have driven more than
3 billion miles on E15 across the USA.
From a young age, my parents taught me this metaphorical phrase by constant repetition: “Don’t judge a book by its cover.” This adage would have me believe that exterior appearance alone is irrelevant to the interior of things, like a serving of food, an object, a person, or a book. I’m still grappling with this concept. After all, product packaging or a book jacket says a lot about the product inside. It is the brand. And branding is the first impression.
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Branding strategy has been around for a long time. Julius Caesar branded himself by wearing a red cape in battle, so his men could easily pick him out of a crowd and see that he was not afraid—a savvy way to inspire courage and loyalty! Celtic warriors and Native Americans often donned body paint prior to battle to emphasize their courage and strength. A brilliant way to invoke psychological warfare against the enemy!
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One car that has a strong branding tradition—dating back to the early days of NASCAR—is the No.3 car. Drivers with nicknames like “Fireball” and “The Intimidator” are among those who have helped give the No.3 its legendary status and who have been responsible for numerous trips to victory lane. (continued next page)
S I N C E 19 4 5
© 2018 Buckman Laboratories International, Inc. All rights reserved.
Present day branding masters include NASCAR® drivers, who view their cars as extensions of themselves—their persona. The car design or branding can help build the confidence of the driver, positively affect every member of a race team, and serve as a form of psychological warfare on the competition. A bad paint scheme can do the opposite.
2018 American Ethanol Paint-Out Schedule 3/25 Martinsville 7/7 Daytona 7/29 Pocono 9/2 Darlington 10/14 Talladega 11/11 Phoenix
(continued from previous page) With drivers such as Junior Johnson, Richard Childress, a n d F i r e b a l l Ro b e r t s behind the wheel, strong on-track performances compelled competing drivers to obsessively track the No.3’s race-day whereabouts. The number was especially popular when Childress assumed car owner duties, stepping out of the car and asking Dale Earnhardt to drive. An intimidating black paint scheme followed and so did NASCAR® lore. The number faded away from the Cup Series for 13 years following the untimely death of Dale Earnhardt, Sr., in 2001 but made its prominent return with Childress’ grandson, Austin Dillon, in 2014, with American Ethanol on board as part of a dynamic partnership. At the marketing level, the purpose of a NASCAR® team’s paint scheme, or its “livery,” is to attract fans’ eyes to the car and, therefore, draw attention to the car’s sponsor. Because the car’s colors and theme are translated to the driver’s
ancillary branding, including fire suits, caps and apparel, along with team elements, such as crew uniforms and pit wall banners, the paint scheme helps create additional branding opportunities for the sponsor. As a primary partner of Richard Childress Racing’s No.3, American Ethanol works with the team and NASCAR to carefully choose the paint scheme and branding. The car’s livery can be instrumental in helping connect NASCAR® fans with a branding proposition and provides a platform for fans to consume key ethanol-related messages. After all, American Ethanol is one of the few teams that can showcase its brand logo and its product performance at the same time during competition.
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In 2018, our paint scheme carries the expectation of a promising future built on a platform of success from a distinguished past. We will sport a new look with the American Ethanol Chevrolet ZL1. A look that will be noticed by drivers and fans alike—one that complements a black-andwhite checkered pattern.
Austin Dillon’s new livery—and his racing skills—are sure to grab attention in 2018.
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Copyright ©2017 DuPont. All rights reserved. The DuPont Oval Logo, DuPont, and SYNERXIA® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates.
SYNERXIA® THRIVE FERMENTATION SYSTEM
Preparing to Defend the RFS
According to the EPA, by 2022 the Renewable Fuel Standard will reduce carbon pollution by
138 metric tons.
The prospect of an “RFS reset” is a potential reality for which the biofuels industry is preparing. While the term has meaning to industry insiders, the clear majority of biofuel consumers probably don’t know how this potential change in biofuel production requirements could impact their daily lives. So, here’s the bottomline analysis, delivered by Chris Bliley, Growth Energy’s vice president of regulatory affairs. “The Renewable Fuel Standard (RFS) enacted by Congress requires the EPA to issue Renewable Volume Obligation (RVO) targets every year,” Bliley explained. “The RVO targets are simply the amount of biofuel required to be produced.” Bliley noted that when the EPS set the targets for 2018, they were reduced by 20 percent. The EPA will now begin work on the 2019 RVO. “Barring a significant development, we expect to see another 20 percent reduction,” Bliley said. “If that happens, the EPA is required to formulate a rule that essentially resets the overall RVO schedule through 2022.” Anticipating a reset, the biofuels industry has begun the work needed to defend the RFS from its opponents. While a discussion of RVOs, RFS, and resets seems far removed from the concerns of the average consumer, the impacts of a significant change in the RFS would be felt. “The RFS has been a great success, not just in terms of the environment, but in terms of rural economic development, energy security, and consumer choice,” Bliley stressed.
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“We’re prepared to do the work necessary to participate in the debate on the 2019 RVOs and protect the RFS.” Many positive biofuel developments will undoubtedly influence this discussion and the future of the renewable fuel industry, Bliley added. “The growing popularity of E15 and the possibility of the EPA granting an RVP waiver will enter into this,” he said. “Another piece becoming more important is how the highoctane levels of ethanol can help automakers achieve the more stringent greenhouse gas and Corporate Average Fuel Economy standards. We’ve provided, and will continue to provide, robust comment on this as well.”
Vice President of Regulatory Affairs Chris Bliley testifies before the EPA in Washington, D.C. on the agency’s proposed 2018 renewable volume obligations levels of the RFS.
“The RFS has been a great success, not just in terms of the environment, but in terms of rural economic development, energy security, and consumer choice.” 25
Slow-Cooker Corn and Chicken Enchilada Soup INGREDIENTS
So flavorful, and so simple! Just add all the ingredients to your slow cooker, kick back and relax!
INGREDIENTS 2 cups chicken broth 1 can (19 oz.) mild or hot enchilada sauce 1 can (4.5 oz.) chopped mild green chilies 1 package (20 oz.) bone-in chicken hindquarters, skin removed
2 cans (15 oz.) black beans, drained, rinsed 1 can (14.5 oz.) diced tomatoes 1 bag (12 oz.) frozen corn, thawed, drained 1 jar (16 oz.) salsa 1/2 teaspoon dried cumin 1/2 teaspoon minced garlic
INSTRUCTIONS In slow cooker, mix chicken broth, enchilada sauce, and chilies. Place chicken hindquarters into enchilada sauce mixture; spoon sauce over chicken. Cover and cook on low heat setting for 7 to 8 hours. Remove chicken from cooker with slotted spoon. Stir beans, diced tomatoes, corn, salsa, cumin, and garlic into mixture in slow cooker. Increase heat setting to high. Cover and cook 5 to 10 minutes longer. Meanwhile, shred chicken by pulling apart with two forks; return to cooker. Cook until thoroughly heated. If desired, top each serving with shredded Mexican cheese blend, chopped fresh cilantro, and crushed tortilla chips. SERVINGS: 8
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Football Fuels E15 Sales When your fans’ preferred headgear is an ear of corn and the team nickname harkens to the picking of that same crop, it’s not hard to make the connection between Nebraska Husker football and corn. From there, it’s just a short hop to corn-based ethanol. Strengthening that obvious link was the goal last year, when Renewable Fuels Nebraska (RFN) partnered with the University of Nebraska football team to launch HuskerFuel.com, a website and brand campaign created to bring awareness to Nebraskaproduced biofuels and E15—branded in Nebraska as Husker Fuel. “There’s just a natural synergy between our homegrown football team and our homegrown energy source,” said Troy Bredenkamp, executive director of RFN.
“The campaign was a huge success by every measure.” HuskerFuel.com provided the opportunity for Husker fans to learn more about E15 and helped connect them to retailers across the state that offer the fuel blend. The campaign featured radio advertising on the Husker Sports Network, Memorial Stadium branding, HuskerFuel. com branding opportunities for retail partners, and offered weekly prizes during the football season on HuskerFuel.com. “The campaign was a huge success by every measure,” stated Bredenkamp. “HuskerFuel.com averaged approximately 100,000 monthly hits from its launch in
September through the football season. We received 4,000 entries for the prize drawing, creating a database to be used in future product promotions. Most importantly, we’re seeing higher sales of E15, particularly E15 being marketed as Husker Fuel. “Of course, a marketing campaign of this scale would not be possible without financial sponsors like Growth Energy,” Bredenkamp continued. “The tremendous response and financial support from our partners made the first year of our Husker Fuel campaign successful.” One of RFN’s goals for 2018 is to expand the program beyond the football season toward a year-round effort. “Our ultimate goal, of course, is to make E15 as widely used as E10 is now,” Bredenkamp said.