PROGRAM 29.06.2019 Luxembourg-City, Luxembourg
( K. Pazooki, 2019 )
General Information Group Psylux is a joint-stock company based in Luxembourg specialized in mental health care and neuroscience for business. Group Psylux conducts research in neuroscience and psychological trauma (Neuroacademy, Traumainstitut) as well as work- and organization-analysis based on the latest neuroscientiﬁc and psychology insights (PsyConsulting). Further information can be found on our website: www.psylux.eu PsyConsulting Luxembourg by Group Psylux oﬀers companies management consulting services. We provide companies personalized, individually tailored solutions in the area of: • HR-management • Management training • Conﬂict management and resolution • Teambuilding sessions and courses (both for groups and individuals) • Neuromarketing • Body-language und mikroexpressions PsyConsulting is using diﬀerent paradigms of neuro-cognitive sciences and neuroeconomics as well as neuropsychological methods and techniques developed in the context of work and organizational psychology. Collaboration Partner: ANT Neuro is an internationally Dutch- based established corporation specialized in the development, manufacturing and sales of medical and research applications, including EEG, EMG, MRI, TMS and MEG technology. ANT Neuro specializes in being a single-source provider of innovative, high performance products within Neuroscience, Neurocare and Neuromodulation.
Venue Alvisse Parc Hotel 120, Route d’Echternach L-1453 Luxembourg T: +352 43 56 43 E: firstname.lastname@example.org I: www.parc-hotel.lu Airports: • Luxembourg, Luxembourg (LUX-Findel) - 4.5 km • Metz, France (ETZ-Metz - Nancy - Lorraine) - 73.6 km • Saarbrucken, Germany (SCN) - 83.7 km • Frankfurt am Main, Germany (HHN-Frankfurt - Hahn) - 87.2 km
TheNeuroscience for Business & Leadership will be held at Alvisse Parc Hotel in Luxembourg. By just being five minutes away from Luxembourg’s city-centre, the airport & the Kirchberg Plateau – renowned for its European institutions, the hotel has an excellent reputation with newly renovated rooms, spa facilities, a sauna, swimming pool and fitness room that guests can make use of.
Additional Information About PsyConsulting by Group Psylux SA, in collaboration with ANT Neuro are proud to present you for the ﬁrst time: the Neuroscience for Business & Leadership 2019 (NBL2019) Leaders face critical decision-making situations. The most diﬃcult problems companies encounter, are in the area of soft skills. Our Neuroscience for Business & Leadership symposium is the platform where HR and soft skills meet neuroscience. Learn how to deal with people problems in the best way possible whether you are a CEO, an HR professional or a head of a department. You will get the newest insight and inspiration for your business: from neuromarketing of your products to leadership and human resource issues. Make the best of this event and come to meet other participants and the keynote speakers later in the evening at the Gala dinner. Location Bordered by Germany, Belgium and France, Luxembourg is famous for its beautiful architecture, historic buildings and medieval attractions. You will ﬁnd a lot of cosy restaurants that invites guests to a high class culinary food experience and local Luxembourg gastronomic specialties. See section ‘Meeting Venue’ for more information about the accommodation and congress location.
Visitor badges Only persons registered for this meeting are admitted to the event and Gala Dinner. Badges which each participant will receive with registration, must be worn at all times to gain admittance. Progam Language To enable all participants to follow the sessions, gain new knowledge and be able to participate in discussions, the program will be in English.
SATURDAY 29th June 2019 14:00 – 14:30
14:30 – 15:00
Jean-Marc Kieﬀer (CDCL SA) Talk about new era for CEOs in collaboration with neuroscience.
15:00 – 15:45
Neuromarketing - life Presentation with Eyetracker
15:45 – 16:15
Robert Schaus (CEO Presta-Gaz S.A. and Presta Cylinders SÀRL) Invisible Walls: „The way we do things here“.
16:15 – 16:30
16:30 – 17:15
Prof. Dr. Kai-Markus Müller (The Neuromarketing Labs GmbH) Neuroscience in Marketing and Pricing.
17:00 – 17:30
Antonio Mesquida (AIR GLOBAL MEDIA) The role of psychology and neuroscience in Business.
17:30 – 18:15
Gerard Lopez (Hekton Group HK) / Mag. bakk. sci. pth. Khashayar Pazooki (Group Psylux SA) Double talk - Questions & Answers.
19:00 – 19:45
Aperitif with Champagne Reception
Gala Dinner (drinks included) with live music
Speakers Jean-Marc KIEFFER (CDCL SA) Talk about new era for CEOs in collaboration with neuroscience. About the Speaker: Jean-Marc Kieﬀer holds a Bachelor of Arts degree in Psychology from American University in Washington, D.C., and joined the construction company CDC in 1999, a company founded by his great-grandfather. Jean-Marc became Managing Director in 2009. He is the key instigator of a broad process of change within the company that, while respecting the „family and traditional“ spirit, focuses on innovation. In 2016, Jean-Marc became Chairman of the Board of Directors of CDCL S.A.. Former President of the FJD (2010/11 ﬁnancial year), he is now President of Sodalux, Portlux, the Group of Building and Public Works Contractors as well as the FBN Luxembourg. He is also Vice-President of Luxport and sits on various boards of directors, including Socolux, FEDIL, CDEC and Recyma. CDCL : June 2016 to present Type of position: Member of the Board of Directors Position: President From November 1999 to June 2016 Type of position: Executive Oﬃcer Function: Managing Director Other: From 2009 to today Group of Building and Public Works Contractors Function: Director TALK: New era for CEOs in collaboration with neuroscience.
Ellen DORSMAN (Account manager Tobt Pro) Live presentation: Analysing human behaviour through Eyetracking About the Speaker: Ellen Dorsman is account manager for the BeNeLux at Tobii Pro. Having worked several years at Microsoft working with the launch of o.a. HoloLens, and then at a Swedish start-up modernizing traditional retail companies like Ecco, Bauer and FleetFeet through the use of 3D body modelling for product customization and waste reduction, she is a real tech enthusiast. She joined Tobii in 2018 to focus on the expansion of eyetracking and human behavior analysis in healthcare, academics, shopper research and training facilities around Belgium, the Netherlands and Luxembourg. LIVE PRESENTATION: Analysing human behaviour through Eyetracking At Tobii Pro, we help businesses and science professionals gain real insights into human behavior with world-leading eye tracking solutions and services. Eye tracking provides compelling objective data and creates new research methodologies for professionals in ﬁelds such as psychology, shopper research, training, and performance assessment. UX and HCI researchers for example use eye tracking to evaluate and optimize interfaces and the user experience, whereas clinical researchers are seeking to ﬁnd analysis of eye movement information to accurately identify and treat ocular disease and disorders such as autism, ADHD, Parkinson’s disease and more.
Speakers Robert SCHAUS (CEO Presta-Gaz S.A. and Presta Cylinders SÀRL) Invisible Walls: „The way we do things here“. About the Speaker: Mr Schaus holds a Master in Business Administration from the HSG in St.Gall and a Master in Mechanical Engineering from the ETH in Zurich. He has over 30 years of international business experience in leadership positions and top-tier management consulting roles across European and CIS countries. Mr Schaus started his career in engineering in Switzerland, then joined Bain & Company Germany in 1990 and became a partner and a co-founder of some of its European oﬃces. In 2003 Mr Schaus set up Spector, Sachs & Company in Ukraine – a management consulting and ﬁnancial advisory ﬁrm, and in 2007 rejoined Bain with the company’s team. During his time with Bain, Mr Schaus contributed to building its presence in Russia from scratch to number two, overtaking numerous competitors. Mr Schaus is an expert on strategy and organisation topics, and has led projects for multinationals and private equity portfolio companies. He has worked in a broad range of retail and consumer sectors as well as in ﬁnancial services, where he supported a top ﬁve European bank in its integration of a major acquisition and in the expansion of its consumer business. He also advised Governments (in particular, he led a project leading to the privatisation of over 5000 companies and 12 million jobs in Ukraine). Since returning to Luxembourg in 2014, he has been involved in private equity and M&A projects for the private and the public sector. Mr Schaus is currently the CEO of Presta Group (Kleinbettingen, Luxembourg), a set of companies active in the energy sector. TALK: Invisible Walls: „The way we do things here“ Many elements drive company success: environment, strategy, assets, but a ﬂawed strategy in a ﬂat market based on sparse assets can succeed if your team is ﬁred up, open to change and operating in harmony. The management literature addresses the issue as „Corporate Culture“. Consultants write books explaining frameworks (the triangle of culture, of the ﬁve „C“s of behavior, and the like) with examples from their experience. Concepts come, concepts go, but they are neither helpful in practice nor rooted in much empirical research. There is a real need for a more systematic approach to the subject - an approach that is people-centric, that explains how to move individuals and teams in practice, and that is built onto today‘s knowledge of how humans operate and how they interact in an organization. This addresses what is perhaps the most important yet most underestimated and least understood challenge managers face in the 21st century. It is both about enhancing the well-being of workers, and about freeing up economic potential in enterprises and in the economy. Mr. Schaus will share a few personal case studies and outline why they are relevant and what they mean for business development and performance. He will not oﬀer answers, but formulate a few questions and share his thoughts on issues worth digging into.
Speakers Prof. Dr. Kai-Markus MÜLLER (The Neuromarketing Labs GmbH) Neuroscience in Marketing and Pricing. About the Speaker: Kai-Markus Mueller is an entrepreneur and Professor of Consumer Behavior at HFU Business School. A PhD-level neuroscientist by training, he is founder and CEO of the Consumer Neuroscience research agency The Neuromarketing Labs in Stuttgart, Germany. He has authored numerous applied as well as peer-reviewed papers and written a book on the psychology and neuroscience of pricing. His work has been featured by Sueddeutsche Zeitung, Forbes, Businessweek, ZDF, Der Spiegel, and many more. Previously, he has gained experience both as a neurophysiologist at the NIH of the US government and as a strategy consultant with an international management consultancy. TALK: Neuroscience in Marketing and Pricing Many elements drive company success: environment, strategy, assets, but a ﬂawed strategy in a ﬂat market based on sparse assets can succeed if your team is ﬁred up, open to change and operating in harmony. The management literature addresses the issue as „Corporate Culture“. Consultants write books explaining frameworks (the triangle of culture, of the ﬁve „C“s of behavior, and the like) with examples from their experience. Concepts come, concepts go, but they are neither helpful in practice nor rooted in much empirical research. There is a real need for a more systematic approach to the subject - an approach that is people-centric, that explains how to move individuals and teams in practice, and that is built onto today‘s knowledge of how humans operate and how they interact in an organization. This addresses what is perhaps the most important yet most underestimated and least understood challenge managers face in the 21st century. It is both about enhancing the well-being of workers, and about freeing up economic potential in enterprises and in the economy. Mr. Schaus will share a few personal case studies and outline why they are relevant and what they mean for business development and performance. He will not oﬀer answers, but formulate a few questions and share his thoughts on issues worth digging into.
Antonio Mesquida OLIVER (CEO AIR GLOBAL MEDIA, Spain) The role of psychology and neuroscience in Business. About the Speaker: His aim is to ﬁnd a new and more eﬀective approach to projects, generating additional revenue sources to his partners whilst providing new ways to engage the audience. He works in 3 main diﬀerent areas: Sponsorship, Management and also Representation of athletes and TV and Media Rights. One of his greatest milestones is the purchase of mobile rights of Formula One Worldwide. With a strategic and long term vision his main duty is to be the person who connects clients and partners in a new way, discovering for them new and innovative approaches. Antonio is also a recurrent teacher at ESIC Business School and Real Madrid European University TALK: The role of psychology and neuroscience in Business
Gerard LOPEZ (Hekton Group HK) Double talk - Questions & Answers. About the Speaker: Mr. Gerard Lopez is an entrepreneur, businessman and technologist based in Luxembourg. He is Chairman of RISE Capital, one of the leading infrastructure and concession investors and operators in Russia under the PPP scheme. Mr. Gerad Lopez is also Chairman and Chief Executive Oﬃcer of Nekton Group, an investment ﬁrm in the energy sector with operations in Latin America, Africa, Asia and Eastern Europe. He is a founding partner and major shareholder of Mangrove Capital Partners, a prominent European venture capital ﬁrm specialising in technology investments. Mangrove Capital Partners have supported the growth and development of some of the world’s most successful technology companies. The ﬁrm have identiﬁed and became a key investor in more than 80 companies since its foundation in 1999 and past investments have included Skype, Lumension, Wix, WalkMe or Brands4Friends. As an early-stage European investor, Gerard has had several unicorn exits such as Skype, which was sold for US$3bn, and Wix with a current market cap of US$5.0bn. As Chairman of Ecotive, Gerard has been preparing the company to become the next big success in Mangrove’s portfolio.
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DOUBLE TALK: In a simultaneous double talk, Gerard Lopez und Khashayar Pazooki present the following topics uncertainty, inconsistency, change management, change, decision making and fear, neuromarketing, HR-Management, the role of attachment in HR-Management integration of employees from diﬀerent cultural background they will show how important these topics are for the daily life in business and for companies as well as how neuroscience deal with these issues.
Speakers Mag. bakk. sci. pth. Khashayar PAZOOKI (Group Psylux SA) Double talk - Questions & Answers. About the Speaker: DOB: 22nd March 1973 Nationality: German Specialized in: Neurobiology Neuropsychology QEEG Specialist QEEG based Neurofeedback (SCP Specialist) Neurofeedback Trainer / Supervisor/ Therapist rTMS specialist (repetitive Transcranial Magnetic Stimulation) Psychotherapy Scientist Cognitive Behavioral Therapist (CBT) Specialized in Trauma Therapy of PTSD and cPTSD (complex Post-traumatic Stress Disorder) Specialized in EMDR Specialized in schema therapy CEO and CSO Group Psylux SA Luxembourg Leader of Neuroacademy Luxembourg Leader of Traumainstitut Luxembourg Board member AVM-Luxembourg a.s.b.l. Lecturer: AAP Vienna AVM Salzburg AVM Luxembourg Neuroacademy Luxembourg Traumainstitut Luxembourg MSK Cairo/Egypt University of Alexandria DOUBLE TALK: In a simultaneous double talk, Gerard Lopez und Khashayar Pazooki present the following topics uncertainty, inconsistency, change management, change, decision making and fear, neuromarketing, HR-Management, the role of attachment in HR-Management integration of employees from diďŹ€erent cultural background they will show how important these topics are for the daily life in business and for companies as well as how neuroscience deal with these issues.
GALA DINNER Menu ***APPETIZERS*** with Champagne reception
***MENU*** Amuse bouche: Cappuccino of langoustines and leeks First starter: Veal carpaccio with citrus fruits Second starter: Scallops in vanilla sauce, sweet palate puree Sorbet: Trou Lorraine (Mirabelle sorbet and Mirabelle brandy) Main dish: Cute veal in a crust, morel sauce, creamy polenta Cheese: Cheese plate Dessert: NBL Cake - ďŹ‚avour vanilla-exotique
GALA DINNER Menu ***VEGETARIAN MENU*** Amuse bouche: Cappuccino of langoustines and leeks First starter: Vegetable Maki, crunchy salad Second starter: Tagliatelle plate with blue cheese and nuts Sorbet: Trou Lorraine (Mirabelle sorbet and Mirabelle brandy) Main dish: Zucchini stuﬀed with bulgur, scalloped with feta cheese Cheese: Cheese plate Dessert: NBL Cake - ﬂavour vanilla-exotique
COFFEE WITH BISCUITS LIVE MUSIC DURING THE DINNER
Why Neuroscience & Business ? • Uncertainty and attitude to uncertainty (transparency, openness in communication, feeling that one will receive support helps to deal with uncertainty) • Change management A) Life as a constant ﬂux and perpetual change – people and companies adjust on an ongoing basis B) Dramatic and often unexpected systemic changes (e.g. Brexit) that impact not only companies, but also the society as a whole and how to handle them 1. Building resilience of staﬀ and the company as a whole (HR staﬀ wellbeing programs and career development plans, concept of internal networking, how to connect external and internal networks, impressive internally resourced outplacement packages) 2. Deﬁning who we are, what we do and where we are going and creating commitment and sense of belonging among staﬀ (mission statement for the company as well as its individual departments) company values, internal code of ethics, mechanisms for conﬂict resolution, working groups engaging staﬀ on all levels, commitment to fairness and transparency, environmental engagement, the company as a good corporate citizen and a corporate member of community, contributions to charity with the engagement of staﬀ • • • • • •
Inconsistency – The negative inﬂuences of constant changes Decision making and fear Neuromarketing HR-Management (see above B1 and B2) Role of attachment in leadership and HR-Management Integration of employees from diﬀerent cultural background in one team
What can neuroscience do for business? Neuroscience is a multidisciplinary discipline that combines physiology, anatomy, molecular biology, developmental biology, mathematical modelling, brain research and psychology, drawing on knowledge accumulated in these disciplines and presenting multiple, yet so far largely untapped applications for business. Among others, it is highly useful and eﬀective in change management, marketing, HR resource development, recruitment, stress management, eﬀective decision-making, conﬂict resolution, strategy development and the assessment of leadership qualities and their development. Let us take the change management as an example. What does neuroscience have to oﬀer in this ﬁeld? Life is a perpetual ﬂux, and people and companies have to adjust to changes on an ongoing basis. However, we all also need some sense of stability both in our personal lives, and in business. We need some anchors we can attach to as they can provide us a safe haven of sorts in times of rapid and often unexpected change when a shock event (like e.g. Brexit) triggers changes – some feel like tsunami, some feel like ripples – throughout the whole society, directly or indirectly affecting everyone. We live in turbulent times and need to learn how to be accommodating, while keeping the related stress levels as well as ﬁnancial costs to minimum. Here is how good HR management and neuroscience can help: We need to build up the resilience of workers as well as of the company as whole. We apply eﬀective and eﬃcient scientiﬁc tools, e.g. psychometric assessments, quantitative electroencephalography (qEEG), measurements of the event related potentials (ERPs P50 and P300), surveys from organizational psychology, functional magnetic resonance imaging (fMRI), peripheral stresso-somatic tests (PSST), such as heart rate variability (HRV), electro-dermal activity (EDA) etc., to perform
“as it is” analysis, and based on professionally evaluated results propose actions to enhance resilience to the required level, which will allow the company to face uncertainty and change with conﬁdence. This need to happen not only at the level of the individual, but also within the whole organizational structure in the form of tailor-made well-being programs, personal development and career development plans as well as impressive, yet aﬀordable and internally resourced outplacement packages. At the individual level, careful attention needs to be paid to fear and its impact on decision-making. Fear and anxiety activate the HPA-axis and ﬂood the brain with steroids that fragment the frontal and prefrontal cortex, resulting in reduced capacity for sound decision-making and rational /logical reﬂection. Stress will also enhance agitation and nervousness, disabling employees´ creativity. Key employees should receive tailored support, such as consulting, and get involved in anti-stress programs. Candidates for vacancies can be scientiﬁcally tested to see how their level of proﬁciency, competence, personality and the level of its maturity match the requirements of the job on oﬀer or the company as a whole. We can assess their attention capacity, concentration, endurance, performance proﬁle, rationality, intelligence, stress-resilience as well as the leadership and management style for higher positions. Life is much easier to navigate if we know who we are – both as individuals, and as the company – what we do or want to do and where we are going. We carry out personality assessments as well as states and traits assessments. As far as companies are concerned, this is why we need mission statements: they help develop commitment and a sense of belonging among staﬀ. It is useful to clearly state and specify the company´s values (like fairness, transparency, its environmental engagement plan) which position the company in the eyes of the general public as well as its employees as a good corporate citizen and a contributing corporate member of the community and society at large. In addition, it is advisable to commit to these values in the internal code of ethics and enact them in the daily operations and conduct of the company both internally and externally. In this context, we develop tailored and personalized surveys for the company to help assess and possibly redeﬁne its ethical standards, while taking into account the perspective of its employees. Just like an individual gains a sense of support and stability through his personal relationships with his family and friends, companies need to engage employees on all levels through participation in working groups, internal networking, and social events and encourage the development of external and internal networks. In this regard, we oﬀer scientiﬁcally based group dynamics and group cohesion capacity assessments. The assessment results are used to develop a plan how to enhance communication within the group to make it function more eﬃciently and eﬀectively as well as to strengthen its cohesion. Particular importance needs to be given to transparency and open communication as they help build trust in the management and its competence to adequately deal with upcoming challenges. If you know support will be available for you in the time of crisis, you can handle uncertainty, stress and change much better, even in large doses (for example, employees should be aware that the company provides eﬀective outplacement support). How can we apply neuroscience in decision-making? Does fear play a major role in the context of change? Neuroscience can measure and assess your creativity, your reﬂective capacity as well as emotional states that may prevent you from making a good decision. In addition, it oﬀers eﬀective ways how to reduce fear and stress levels and enhance self-eﬃcacy with the help of brain imaging and neural analysis.
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