PROJECT BLUE BOOK
is a systematic analysis
from most parts of the globe
Americas and Europe). Ground
classifying its own past work and at the same time establishing
analysis and cataloguing of new and future creative phenomena, with a particular attention to cultural
inspiration/expiration. Ground Control works in two ways: on the one hand it tunes in to the most interesting
in the world of communications,
culture and creativity; on the other, it transmit new ideas and scenarios in a unique and distinctive style. This is how we want to write the new Project Blue Book.
BACKGROUND INFO “The value of an idea lies in the using of it.” Thomas Alva Edison
INDIRIZZO Via Segantini, 71 20143 Milano - Italia P.IVA /CF 07059230966
PHONE +(39) 02 220.127.116.11 FAX +(39) 02 93.65.06.43 EMAIL email@example.com www.groundcontrol-milano.com
* For all projects listed there will be a description of the precise role and degree of involvement by Ground Control as a team or the individual professions within the team, especially when in reference to the years before the agency was established. All projects naturally have full documentation and press releases (see the end of this book).
MONDADORI FASHION DESIGN WEEK TITLE : Creative and Show Direction + Project Management Fashion Shows CLIENT: Mondadori WHEN: February 23/28th, 2011 WHERE: Milano, Italy
24 brand, 24 shows in 6 days, together with musical performances, special guests and exclusive interviews. Ground Control was assigned management of the backstage area and all front of stage activities. The stage set was designed by Michele De Lucchi for the unique setting of the Gallery Vittorio Emanuele II during Milanâ€™s fashion week.
INTESA SANPAOLO 150° UNITA’ D’ITALIA TITLE : Creative Direction + Executive Production CLIENT: Intesa Sanpaolo WHEN: March 17th/November 2011 WHERE: Torino, Italy
Banca Intesa Sanpaolo is the main sponsor of the major exhibition celebrating the 150th anniversary of the unification of Italy, held at the Officine Grandi Riparazioni in Turin. Ground Control developed and realized an installation that allows users to consult the Group’s historical archive and to place a value, (like a memory, an image or a statement) in the Time Capsule to be conserved and reopened in 150 years.
OPENING BOUTIQUE NESPRESSO TITLE : Creative Direction CLIENT: Nespresso WHEN: January 20th, 2011 WHERE: Bari, Italy
Ground Control has developed and rolled out the overall project creativity. Ground Control has managed and looked after the guest artist as overviewed the charity auction hosted by the italian actor Sergio Rubini: a Nespresso Citiz Coffee Machine designed by artist Lorenzo Petrantoni.
DIESEL PREVIEW SS12 TITLE : Creative and Show Direction + Executive Production CLIENT: Diesel Spa WHEN: April 17th/21st, 2011 WHERE: Breganze (VI), Italy Separated same roof.
Man and woman become two different worlds within the Diesel universe. Ground Control is into the engine of this revolution, conceiving two fashion shows which have enhanced the two different creative concepts and the rebirth of Diesel Woman.
DIESEL BREAD@BUTTER TITLE : Project Management + Creative Contents CLIENT: Diesel Spa WHEN: January 2011 WHERE: Berlin, Germany
The stand most eagerly looked forward to in the entire show. Ground Control oversaw the entire creative process, together with the Dutch company Wink, also autonomously developing some creative content such as the table with RFID technology enabling automatic product recognition and explanation, some video production and curating the selection and the participation of the singer.
DIESEL PREVIEW SS11 TITLE : Creative and Show Direction + Executive Production CLIENT: Diesel Spa WHEN: October 2010 WHERE: Breganze (VI), Italy
Brave Natives On Tour is the name of the first leg (preview) of the tour leading up to the main collection launch in December. Ground Control develops and realizes the concept, organizing the main shows, speeches and various product presentations. The event has been well remembered thanks to the impressive presence of a coach bus on the catwalk, symbol of travel, music and contact with people.
DIESEL FW11 MAIN COLLECTION TITLE : Creative and Show Direction + Executive Production CLIENT: Diesel Spa WHEN: December 13/16th, 2010 WHERE: Breganze (VI) , Italy
Ground Control was responsible for the internal presentation of the Diesel autumn-winter 2011 collection at the headquarters in Breganze, with a set that had all the impact and lighting of a major concert, further developing the concept begun with Brave Natives On Tour. Amongst other things Ground Control was responsible for managing the speeches, the numerous product presentations and the final party.
DIESEL FW10 MAIN COLLECTION TITLE : Creative and Show Direction CLIENT: Diesel Spa WHEN: December 10th, 2009 WHERE: Padova, Italy
Revolution and rebellion down to the wire: in one word, WIREVOLT. This is the creative theme of the Diesel 2009 main collection, for which Ground Control turned the catwalk into a spiderâ€™s web, a maze of colours and energy from which the models must escape.
TNT - FESTIVAL DEI GIOVANI TALENTI TITLE : General Project + Contents Direction CLIENT: Ministro della Giovent첫 + Agenzia Nazionale Giovani WHEN: November 17/21st, 2010 WHERE: EUR-Roma, Italy Ground Control was involved in the overall design and direction of content. The objective of the show was to promote and showcase Italian talent, involving more than 200 young people in workshops, seminars and meetings with the world of business, universities, institutions and leading foundations. The project lives on, on the web (www.festivaltnt.it), still putting young people in contact with the world of work.
TELECOM @ FESTIVAL DELLA SCIENZA GENOVA TITLE : Creative Direction CLIENT: Telecom Italia WHEN: October, 2009 WHERE: Genova, Italy An exhibition designed to show the public visiting the Festival of Science the discoveries and studies made by Telecom Lab. The future is on stage, under Renzo Pianoâ€™s famous Bigo: the frontiers of home automation, of telemedicine, the future of television, the potential of the photograph and of music, the embryo of Ground Control... It has already all changed.
RED CROSS+RED CRESCENT 150th ANNIVERSARY TITLE : Creative Direction CLIENT: International Federation of Red Cross and Red Crescent Societies WHEN: June 23rd/28th, 2009 WHERE: Solferino, Italy
Representatives from 113 countries met at Solferino to commemorate one of the most important transnational institutions and winner of the Nobel peace prize. Ground Control was there with them.
“In the hospital and churches of Castiglione there were French, Austrian, Germans and Slavs; they don’t have the strength to move in the cramped space available. Oaths and curses such as words cannot describe resounded from the vaulted roofs of the churches. One of these unfortunates told me: “They abandon us, they let us die in misery, we who fought so hard for them!”. Despite the weary struggles they had endured, through the sleepless nights they find no rest, and in despair implore the doctors to help them, they writhe in convulsions that end in tetanus and death...” “A Memory of Solferino” by Henry Dunant, 24 June 1859
SLOVENIA ENTRANCE INTO THE EUROPEAN COMMUNITY TITLE : Creative and Show Direction CLIENT: Comune di Gorizia, Comune di Nova Goriça WHEN: April 30th, 2004 WHERE: Piazza Transalpina Gorizia, Italy - Nova Goriça, Slovenia The event in Piazza della Transalpina on the border (“Wall of Gorizia”) between Slovenia and Italy took place some years ago but still has a strong symbolic value. Yugoslavia, Tito, the war for independence, the Foibe killings, the politic-ideological division between the West and East Europe during the Cold War period: so many reasons made this event moving and significant. Guests included Romano Prodi (at that time President of UE) and Goran Bregovic.
FERRETTI YACHTS 40th ANNIVERSARY TITLE : Artistic Consultant CLIENT: Ferretti Yacht WHEN: July 10th, 2008 WHERE: Milano, Italy
The most famous theatre in the world, the Scala in Milan, was the venue for a concert celebrating 40 years of the Italian producer of prestigious yachts. The theme was, naturally, the sea, with a programme drawn up by Ground Control collaborating with the Venezuelan conductor Gustavo Dudamel. The program included several Mahler Lieders, the Sinfonia n.1, and The Moldava by Smetana.
ARTEMPO PALAZZO FORTUNY TITLE : Creative Consultant CLIENT: Axel Vervoordt WHEN: November 17/21st, 2010 WHERE: Venezia, Italy A benefit event to coincide with the Artempo exhibition at Palazzo Fortuny. 3 exclusive locations with 500 guests from all over the world. Palazzo Ducale, the Magazzini del Sale and the Pescherie were the prestigious places used to raise funds for restoration of Palazzo Fortuny. Robert Carsen, famous Canadian director of theatre and opera, choreographed a historic-themed dinner in the courtyard of Palazzo Ducale.
DIESEL OPENING + RENZO ROSSO BIRTHDAY TITLE : Creative and Show Direction CLIENT: Diesel Spa WHEN: Septemper 16th, 2010 WHERE: Breganze (VI), Italy Space Age mood and star guests at the opening of the new futuristic and eco-friendly Diesel headquarters in Breganze. The inauguration coincided with the birthday of company founder Renzo Rosso. Colours and sounds inspired by Close Encounters, and a triple bill concert with Jovanotti, Pharrell Williams and Wyclef. An unforgettable party, conceived and directed by Ground Control.
INTIMISSIMI CELEBRATE 10 YEARS TITLE : Creative and Show Direction CLIENT: Intimissimi WHEN: November 30th, 2006 WHERE: Milano, Italy
10 secrets of light that have veiled and unveiled the 10 years of Intimissimi. Ground Control designed a circuit around giant size numbers, from 1 to 9, featuring creative internal lighting, to celebrate the 10th anniversary through the light of cinema. The show included an original short film by Sergio Castellito.
FERRETTI PRIVILEGE DAYS 2008 TITLE : Creative and Show Direction CLIENT: Ferretti Yachts WHEN: April 19th, 2008 WHERE: San Giovanni in Marignano, Cattolica, Italy
The exclusive event for top Ferretti clients inspired by Truman Capoteâ€™s Black&White Party. It was held at Ferretti Riviera Horse. Ground Control was responsible for creative content, down to the last detail, directing, amongst others, an alluring fashion show for La Perla/ Bulgari with models on horseback.
CAMPARI CALENDARIO 2007 TITLE : Creative and Show Direction CLIENT: Campari WHEN: November 7th, 2007 WHERE: Milano, Italy At Superstudio Pi첫 12 fairytales come to life through the seductive filter of the world of Campari. Ground Control conceived and directed the event launching the Campari calendar, featuring photos of Eva Mendes by Marino Perissinotto. A door of flowing Campari red opens onto 12 houses, the homes of a sensuous Snow White, a mischievous Alice, a provocative Tom Thumb...
DISCOVERY REAL TIME THE OFFICIAL LAUNCH TITLE : Creative and Show Direction CLIENT: Discovery Channel WHEN: September 27th, 2005 WHERE: Milano, Italy Inspired by the famous Nicoâ€™s song, All Tomorrow Parties. Best media event at BEA 2006, the event that was the talk of the town in the sector it was conceived and designed for. Seven separate parties, divided by partitions which when lifted at the end, created one enormous space, one giant party. Ground Control was responsible for the original idea, direction of the set and the dynamics of the event.
COIN THE NEW BUILDING @ MILAN TITLE : Creative and Show Direction CLIENT: Coin WHEN: March 13th, 2008 WHERE: Milano, Italy
Ground Control conceived and directed the events inaugurating the restyling of the Coin new media building in Piazza V Giornate, Milan. The grand finale party featured music played by special guests Asia Argento and Karim Rashid as DJs.
MSC FANTASIA CHRISTENING TITLE : Creative and Show Direction CLIENT: MSC Crociere WHEN: December 18th, 2008 WHERE: Napoli, Italy
Fantasia, Sophia Loren, MSC Cruises. Three names with a common denominator: Naples. The city was the venue for the spectacular launch ceremony for MSC Fantasia, flagship of the MSC Italian fleet: artists on stage included Aeros, Pino Daniele, Lucio Dalla and Renzo Arbore.
MSC ORCHESTRA CHRISTENING TITLE : Creative and Show Direction CLIENT: MSC Crociere WHEN: May 14th, 2007 WHERE: Civitavecchia (Roma), Italy
In the harbour built by Michelangelo the MSC Orchestra was christened, an event that saw two Italian Oscar winners together on stage: Sophia Loren and Ennio Morricone. Morricone conducted the Sinfonietta orchestra, playing a selection of classics from his vast repertoire, from “Giù la testa!” to “Mission”.
FIAT 500 THE RE-LAUNCH TITLE : Creative Contents Development CLIENT: FIAT WHEN: Jult 7th, 2007 WHERE: Torino, Italy
An event that will remain in the memory of many Italians, for a product that has become part of Italian history: the Fiat 500. Ground Control was responsible for the dynamics of the entire show and developed some contents, beginning with the image encapsulating the event (the unique icona), the car 500 made of people.
LOVE 2008 CAPODANNO VENEZIA TITLE : Creative and Show Direction CLIENT: Comune e CasinĂ˛ di Venezia WHEN: December 31st, 2008 WHERE: Venezia, Italy
A huge collective kiss was photographed from above by the Italian artist Massimo Vitali in Piazza San Marco, Venice. Ground Control was responsible for the concept and direction of the new yearâ€™s eve party in the city of cinema and romance, artistic direction was by Marco Balich.
SENSATION SHOW @ CARNEVALE DI VENEZIA 2008 TITLE : Creative and Show Direction CLIENT: Comune e Casinò di Venezia WHEN: January, 2009 WHERE: Venezia, Italy The most famous carnival in the world in the most beautiful town in the world. Ground Control managed creative content and direction of the grand finale in Piazza San Marco, after collaboration with Marco Balich - artistic director and originator of the concept “Sensation: 6 senses for 6 districts” - in the development of the various events throughout the different districts.
ORASCOM 50 MILLION CONTACTS TITLE : Creative Direction CLIENT: Orascom Telecom WHEN: December 10th, 2006 WHERE: Giza, Egypt
An impressive light show on the site of one of the 7 wonders of the world: the Great Pyramids. Mysticism, ufology and history blended into one before the eyes of the entranced spectators. Never had Ground Control been so close to one of the worldâ€™s greatest mysteries, but the secret of the pyramids remains.
OPENING CEREMONY DUBAI WORLD CUP 2009 TITLE : Creative and Show Direction CLIENT: Dubai Racing Club WHEN: March 28th, 2009 WHERE: Dubai, UAE 9000 luminous spheres, a cloud of luminous spheres 35 m wide and 70 m high, choreographies for performers, horses and flag-weavers: all the elements of an imposing spectacle for 30,000 horse lovers, the last held at Nad al Sheba racecourse in Dubai, before the Dubai World Cup, the richest race in the world, moved to the phantasmagorical track and grandstand at Meydan.
ENDURANCE WORLD CHAMPIONSHIP 2005 TITLE : Creative and Show Direction CLIENT: Dubai Racing Club WHEN: January 26/28th, 2005 WHERE: Dubai, UAE
Ground Control devised creative content and directed the opening and closing ceremonies of the most prestigious race in the world for Arab horses, in the desert around Dubai. The event was on an Olympic scale: 42 participating countries, choreography for 50 horses, a logo of flames 24m wide and 8m high, 40 performers, 130 extras...
KAUST INAUGURATION PROJECT TITLE : Creative Co-Direction CLIENT: Aramco WHEN: September 23rd, 2009 WHERE: Jeddah. Saudi Arabia
A complex development process preceded the inauguration of the King Abdullah University of Science and Technology, the top class university the Saudi King wanted so much to establish, with the organizational support of the worldâ€™s major oil companies. Ground Control was responsible for originating the title/concept and for development through to the final presentation.
THE BEACON OF KNOWLEDGE This was the creative concept behind the development of design for this important event, subdivided into 3 climactic moments: 1. The entrance way, which gives visitors a complete view of the various parts of the university, how it is laid out and how it is inspired by and develops the â€œhouse of wisdomâ€? in Baghdad. 2. The main hall, which seats the 5,000 invited to the inauguration, the speeches by the most important representatives, and appearance by the King. A screen of over 70 metres was used for video projections. 3. The inauguration and lighting of the beacon, positioned to be viewed from the frame tent. The lighting of the beacon was accompanied by a spectacular lightshow, water fountains and fireworks.
* Here following some video samples. Ground Control can create, direct and produce any kind of video.
Corporate video. The film was made for use in airports, tourist offices and show rooms. There is a short version of 15’’ and of 30’’ for the BBC. It tells the story of the project for construction of an artificial island off Doha in Qatar. The film involved a combination of graphic rendering and video footage. Ground Control was entirely responsible for the entire film, from script to shooting and editing.
THE PEARL QATAR TITLE : Film and Creative Direction CLIENT: UDC Qatar WHEN: 2004
Corporate video. This is the second part of the film on the artificial island in Qatar, continuing the story of project development and the real construction of what had only previously been computer graphics. The film was shot in Qatar, Malaga (Spain) and in Venice, with post-production work on 3D carried out in the U.S., Singapore and Germany.
THE PEARL QATAR TITLE : Creative Direction CLIENT: UDC Qatar WHEN: 2007
Corporate video. The film tells the story of the group, its services and products, its guiding philosophy and its results. The video is aimed at consumers and also at financial operators.
ITALTEL TITLE : Creative Direction CLIENT: Italtel Spa WHEN: 2008
Contributi per eventi
FERRETTI YACHTS PRIVILEGE DAYS 2008 TITLE : Creative Direction CLIENT: Ferretti Yachts WHEN: 2008
NICK MAGAZINE TITLE : Creative Direction CLIENT: Nick WHEN: 2005
IL DICEMBRE SCORSO PER ORASCOM TELECOM È LA DIMOSTRAZIONE DI COME LA STRAORDINARIETÀ DI UN PROGETTO POSSA TRASFORMARSI IN ESPERIENZA E LASCIARE IL SEGNO. L’EGITTO, LE PIRAMIDI, UN LIGHT DESIGN CURATO DA UN ARTISTA DI FAMA MONDIALE... UNA SPETTACOLARIZZAZIONE DOC PER UN EVENTO DAVVERO INTERNAZIONALE.
venezia.it - 3rd January 2008 messaggero.it - 3rd January 2008 ADN Kronos- 30th January 2007
e20 Express- 2006
CARNEVALE DI VENEZIA 2008
MANAGING DIRECTOR K-EVENTS
MediaKey TV - 29th February 2009
Daily Media - 27th February 2009
IL DICEMBRE SCORSO PER ORASCOM TELECOM È LA DIMOSTRAZIONE DI COME LA STRAORD
UN PROGETTO POSSA TRASFORMARSI IN ESPERIENZA E LASCIARE IL SEGNO. L’EGITTO, LE PIRAMI ECCEZIONALE, INTERNAZIONALE
DESIGN CURATO DA UN ARTISTA DI FAMA MONDIALE... UNA SPETTACOLARIZZAZIONE DOC PER
Il comun denominatore di tutti gliINTERNAZIONALE. elementi che DAVVERO hanno reso grande l’evento Orascom si chiama internazionalità: il luogo scelto, gli ospiti, il coinvolgimento di personalità di rilievo mondiale, la Ci sono eventi che non si dimenticano tanto facilmente, cheun’agenzia vivono nel tempo e rimangono come stessa gara vinta da K-events contro esempiodel di perfetta combinazione australiana per l’assegnazione progetto. Andiamodi tutti gli ‘ingredienti’ che li compongono. Se, poi, questi con ordine. ‘ingredienti’ hanno un carattere di straordinarietà, il Innanzitutto la location, risultato che, solo per la sua unicità, continuerà a vivere nella memoria delle meriterebbe una menzione speciale. teampartecipato. K-events, persone che vi Ilhanno I festeggiamentidiper il traguardo dei 50 milioni di sotto la direzione e il coordinamento Simone clienti acquisiti da Orascom Telecom, holding Merico, managing director e di Christel Strohn, provider di servizi Gsm con sede in Egitto e amministratore delegato e la supervisione creativa di proprietaria dell’operatore Wind, sono stati all’altezza Giacomo Carissimi, ha ottenuto il permesso di della ‘solennità’ della celebrazione. L’evento firmato lavorare nel sito archeologico di Giza, descorso Il K-events, svoltosinei l’8 pressi dicembre a Giza, ha elementi unici, dalla location alla Cairo. Come risaputo, lacombinato località ospita una delle più spettacolarizzazione, quale ha offerto agli invitati importanti necropoli dell’antico Egitto e in laessa niente meno che la visione delle piramidi d’Egitto sorgono le tre celeberrime piramidi, ovvero di SIMONE MERICO,
MANAGING DIRECTOR K-EVENTS
Pubblico Today - 30th January 2009 La location insolita ed esclusiva (Giza e le piramidi) e la creatività di un light design di fama internazionale (Durham Marenghi) hanno fatto della serata dell’8 dicembre un evento memorabile
iltempo.ilsole24ore.com - 11th February 2009
PRESS RELEASE Luce sulla storia
soffermandosi, invece, sul momento di grande spettacolarizzazione, che ne ha rappresentato il clou e che spiega perché un evento come questo continui a far parlare di sé. È PASSATO DEL TEMPO, MA LA MEMORIA È ANCORA VIVA. L’EVENTO REALIZZATO DA
CAPODANNO VENEZIA 2008
Ci sono eventi che non si dimenticano tanto facilmente, che vivono nel tempo e rimangono come esempio di perfetta combinazione di tutti gli ‘ingredienti’ che li compongono. Se, poi, questi ‘ingredienti’ hanno un carattere di straordinarietà, il risultato continuerà a vivere nella memoria delle persone che vi hanno partecipato. I festeggiamenti per il traguardo dei 50 milioni di clienti acquisiti da Orascom Telecom, holding provider di servizi Gsm con sede in Egitto e proprietaria dell’operatore Wind, sono stati all’altezza della ‘solennità’ della celebrazione. L’evento firmato K-events, svoltosi l’8 dicembre scorso a Giza, ha combinato elementi unici, dalla location alla spettacolarizzazione, la quale ha offerto agli invitati niente meno che la visione delle piramidi d’Egitto coinvolte in un ambizioso progetto di light design. È risaputo: più passa il tempo più la nostra mente tende a trattenere solo i ricordi positivi, legati a esperienze che ci hanno davvero emozionato. Possiamo, allora, chiudere un occhio se gli intervistati di K-events, a distanza di qualche mese, ‘peccano’ in brevità nella schematica descrizione delle fasi della serata (cena di gala, festa, esibizione musicale, ecc.)
coinvolte in un ambizioso progetto di light design. È risaputo: più passa il tempo più la nostra mente tende a trattenere solo i ricordi positivi, legati a esperienze che ci hanno davvero emozionato. Possiamo, allora, chiudere un occhio se gli intervistati di K-events, a distanza di qualche mese, ‘peccano’ in brevità nella schematica descrizione delle fasi della serata (cena di gala, festa, esibizione musicale, ecc.)
Gazzetta dello Sport - 15th February 2009 ItaliaOggi - 3rd March 2009
ORASCOM 2006 e20 Express - 2006
La location insolita ed esclusiva (Giza e le piramidi) e la creatività di un light design di fama internazionale (Durham Marenghi) hanno fatto della serata dell’8 dicembre un evento memorabile
ADNkronos.com - 2th February 2009
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MSC CROCIERE Daily Media - 23th December 2008 Daily Media - 16th May 2007 TODAY Pubblicità Italia - 16th May 2007 Pubblicità Italia - 16th July 2008 Pubblico Today - 23th December 2008 Guida Viaggi - 23th November 2007 Corriere del Web - 23th December 2008 MediaKey TV - 23th December 2008 ADV Express - 23th December 2008
OPENING CEREMONY DUBAI WORLD CUP 2005 e 2009 You Mark - 26th March 2009 Daily Media 5th April 2005 Daily Media 27th March 2009 PubblicitĂ Italia Today 30th March 2009 Eventi Express - 04th March 2009 Gulf News - 29th March 2009
DISCOVERY REAL TIME Finanza e Mercati - 29th Settember 2005 Daily Media - 29th Settember 2005 Today PubblicitĂ - 28th Settember 2005
INTIMISSIMI TV Key - 29th Settember 2005
ENDURANCE WORLD CHAMPIONSHIP 2005 Today PubblicitĂ - 14th Settember 2005 Daily Media - 14th Settember 2005 Daily Media - 9th February 2005 Affari e Finanza - 2005
CAMPARI CALENDARIO 2007 Daily Media - 8th November 2007 Today Pubblicità - 8th November 2007
e20 Express - 7th November 2007 La Stampa - 7th November 2007 International Campari Magazine
FERRETTI 40th ANNIVERSARY Daily Media - 14th July 2008 MediaKey TV - 14th July 2008 Pubblico Today - 14th July 2008 Corriere del Web - 14th July 2008 e20 Express - 14th July 2008 Pubblicità Italia - 14th July 2008 YouMark - 14th July 2008
TNT - FESTIVAL DEI GIOVANI TALENTI Il Messaggero - 2010 TNT Programma Ufficiale - 2010
CLASS EDITORI ADV Express TV - 12th March 2010
FESTIVAL DELLA SCIENZA TG3 Regionale - 25th October 2009
CROCE ROSSA e20Express - 28th July 2009 ADV Express - 28th July 2009 You Mark - 28th July 2009 Corriere del Web - 27th July 2009 News Italia - 28th July 2009 Marketing Journal - 28th July 2009 MediaKey TV.it - 28th July 2009 Daily Media - 28th July 2009
Diesel Main SS2012 Male and Female
Diesel Preview SS 2012 Male and Female
Intesa Sanpaolo - 150° Unità d’Italia
Diesel Bread&Buttter Berlin
Mondadori Fashion Design Week
Diesel Preview SS 2011
XX Olympic Winter Games Turin 2006
Diesel Main Collection FW 2011
@ Fondazione Sandretto Rebaudengo.
TNT - Festival dei giovani talenti
Opening Headquarter Diesel Spa
Opening Ceremony KAUST (Jeddah) - Project
Diesel Main Collection FW 2010
150th Anniversary Red Cross and Red Crescent (Solferino)
Telecom Future Lab Pavillion @ Festival della Scienza
“Privilege Days” Ferretti Yacht 2008 (Cattolica)
Opening Ceremony Dubai World Cup
“Privilege Days” Ferretti Yachts 2007 (Cannes)
Diesel S.I.L. (Salone Internationale de Lingerie)
Gala Event Intimissimi 10th Year
Pre-show Opening Ceremony XX Olympic Winter Games Torino 2006
Carnevale Venezia Sensation 2008
Best Direction BEA 2008 09.01.2006
Paralympic Games Opening Ceremony Press Conference @ Teatro Carignano Torino
Press Conference Opening Ceremony
Press Conference Closing Ceremony XX Olympic Winter Games Turin 2006 @ Teatro Litta di Milano.
Harry Potter/De Agostini Corporate Event (Amsterdam) Best Creative Idea BEA 2006
Celebration (Milano) 27.09.2005
Best Public Event BEA 2008 31.12.2007
Christening Ceremony MSC Fantasia (Napoli)
Discovery Real Time Event Launch (Milano) Best Media Event BEA 2006
Capodanno Venezia Love 2008
Artempo - Palazzo Fortuny - Gala Event
Best Public Event BEA 2008
COIN Opening Flagship Store @ Milano
Launch Event Calendario Campari 2008
Opening Event flagstore Guru (Milano)
Celebration @ Giza for Orascom
Opening design store Costa Crociere (Genova)
Ceremony for the Entrance of Slovenia in the European Community
Open Day Forsteo (Milano)
Convention Fastweb (Milano-Roma-Napoli-Firenze)
Opening and Closing Ceremonies Endurance World
Canon International Gala Event (Como)
Championship 2005 (Dubai)
Canon Kick Off Event (Milano)
Opening Ceremony Dubai World Cup 2005
Happening Event @ Designer Outlet
Event celebration Paralympic Torch (Roma-Torino)
FIAT 500 Launch Show (Torino)
Gala Event Deutsche Bank (Milano)
Best Event BEA 2007
Launch Event Morphosis by Jacuzzi (Madrid)
Citroen Jumper Event Launch (Milano)
Ferretti 40th Anniversary @ Teatro Alla Scala
Christening Ceremony MSC Musica (Venezia)
Christening Ceremony MSC Orchestra (Civitavecchia)
Best Direction BEA 2006
Best Direction BEA 2007
(Barberino del Mugello)
MAP OF SIGHTINGS
Alessandro De Felice
Founder of Ground Control S.r.l.
Co-Founder of Ground Control S.r.l.
After graduating in philosophy from the State University of Milan, he worked for two years at the university, teaching and writing about cinema, art, and phenomenolo gy. He worked as playwright and assistant director to internationally renowned directors in theatre, ballet, opera and cinema productions. Pursuing his interest in the communications sector, he began to work as copywriter for major national and international campaigns. He directed videos and commercials, before becoming a creative director and show director for major national and international productions.
After graduating in Business Administration from Università Luigi Bocconi in Milan, he worked over the last decade for corporations as well as marketing agencies. To mention a few: Category Manager for Apparel, Homeware and Automotive at Warner Bros. Consumer Products. Project Manager at DPR Eventi working with brands such as Citroen, Bisazza, Heineken, Telecom, Costa Crociere, Mondadori among others. Global Head of Events at Diesel HQ: Project owner of all Diesel and Diesel Black Gold International Events such as Fashion Shows, Product Presentations, Trade Shows, Parties, Celebrations as well as Edge Marketing Projects as Diesel:U:Music, Diesel Wall, Diesel New Voices. He is also the founder of Studio, a cultural lifestyle magazine.
Creative and show director of K Events Milano and Dubai for 6 years (Filmmaster Group), he was also editor of N.O.T (News on Trends) an on-line magazine on new world trends and continues to teach communication and show direction at IED, IULM, Università Cattolica di Milano, and Università Bocconi.