Page 1

PROJECT BLUE BOOK


The

Project

Blue

Book

is a systematic analysis

and

of

Unidentified

ing

classification

Objects

between

Fly-

reported

1947

and

1969

from most parts of the globe

(especially

the

Americas and Europe). Ground

Control

followed

srl

its

has

spirit,

classifying its own past work and at the same time establishing

an

project

sighting,

for

open

analysis and cataloguing of new and future creative phenomena, with a particular attention to cultural

and

artistic

initiatives. Systole

and

diastole,

inspiration/expiration. Ground Control works in two ways: on the one hand it tunes in to the most interesting

frequencies

in the world of communications,

art,

music,

culture and creativity; on the other, it transmit new ideas and scenarios in a unique and distinctive style. This is how we want to write the new Project Blue Book.


BACKGROUND INFO “The value of an idea lies in the using of it.” Thomas Alva Edison

INDIRIZZO Via Segantini, 71 20143 Milano - Italia P.IVA /CF 07059230966

PHONE +(39) 02 36.51.54.90 FAX +(39) 02 93.65.06.43 EMAIL info@groundcontrol-milano.com www.groundcontrol-milano.com


* For all projects listed there will be a description of the precise role and degree of involvement by Ground Control as a team or the individual professions within the team, especially when in reference to the years before the agency was established. All projects naturally have full documentation and press releases (see the end of this book).


MONDADORI FASHION DESIGN WEEK TITLE : Creative and Show Direction + Project Management Fashion Shows CLIENT: Mondadori WHEN: February 23/28th, 2011 WHERE: Milano, Italy

24 brand, 24 shows in 6 days, together with musical performances, special guests and exclusive interviews. Ground Control was assigned management of the backstage area and all front of stage activities. The stage set was designed by Michele De Lucchi for the unique setting of the Gallery Vittorio Emanuele II during Milan’s fashion week.


INTESA SANPAOLO 150° UNITA’ D’ITALIA TITLE : Creative Direction + Executive Production CLIENT: Intesa Sanpaolo WHEN: March 17th/November 2011 WHERE: Torino, Italy

Banca Intesa Sanpaolo is the main sponsor of the major exhibition celebrating the 150th anniversary of the unification of Italy, held at the Officine Grandi Riparazioni in Turin. Ground Control developed and realized an installation that allows users to consult the Group’s historical archive and to place a value, (like a memory, an image or a statement) in the Time Capsule to be conserved and reopened in 150 years.


OPENING BOUTIQUE NESPRESSO TITLE : Creative Direction CLIENT: Nespresso WHEN: January 20th, 2011 WHERE: Bari, Italy

Ground Control has developed and rolled out the overall project creativity. Ground Control has managed and looked after the guest artist as overviewed the charity auction hosted by the italian actor Sergio Rubini: a Nespresso Citiz Coffee Machine designed by artist Lorenzo Petrantoni.


DIESEL PREVIEW SS12 TITLE : Creative and Show Direction + Executive Production CLIENT: Diesel Spa WHEN: April 17th/21st, 2011 WHERE: Breganze (VI), Italy Separated same roof.

under

the

Man and woman become two different worlds within the Diesel universe. Ground Control is into the engine of this revolution, conceiving two fashion shows which have enhanced the two different creative concepts and the rebirth of Diesel Woman.


DIESEL BREAD@BUTTER TITLE : Project Management + Creative Contents CLIENT: Diesel Spa WHEN: January 2011 WHERE: Berlin, Germany

The stand most eagerly looked forward to in the entire show. Ground Control oversaw the entire creative process, together with the Dutch company Wink, also autonomously developing some creative content such as the table with RFID technology enabling automatic product recognition and explanation, some video production and curating the selection and the participation of the singer.


DIESEL PREVIEW SS11 TITLE : Creative and Show Direction + Executive Production CLIENT: Diesel Spa WHEN: October 2010 WHERE: Breganze (VI), Italy

Brave Natives On Tour is the name of the first leg (preview) of the tour leading up to the main collection launch in December. Ground Control develops and realizes the concept, organizing the main shows, speeches and various product presentations. The event has been well remembered thanks to the impressive presence of a coach bus on the catwalk, symbol of travel, music and contact with people.


DIESEL FW11 MAIN COLLECTION TITLE : Creative and Show Direction + Executive Production CLIENT: Diesel Spa WHEN: December 13/16th, 2010 WHERE: Breganze (VI) , Italy

Ground Control was responsible for the internal presentation of the Diesel autumn-winter 2011 collection at the headquarters in Breganze, with a set that had all the impact and lighting of a major concert, further developing the concept begun with Brave Natives On Tour. Amongst other things Ground Control was responsible for managing the speeches, the numerous product presentations and the final party.


DIESEL FW10 MAIN COLLECTION TITLE : Creative and Show Direction CLIENT: Diesel Spa WHEN: December 10th, 2009 WHERE: Padova, Italy

Revolution and rebellion down to the wire: in one word, WIREVOLT. This is the creative theme of the Diesel 2009 main collection, for which Ground Control turned the catwalk into a spider’s web, a maze of colours and energy from which the models must escape.


TNT - FESTIVAL DEI GIOVANI TALENTI TITLE : General Project + Contents Direction CLIENT: Ministro della Giovent첫 + Agenzia Nazionale Giovani WHEN: November 17/21st, 2010 WHERE: EUR-Roma, Italy Ground Control was involved in the overall design and direction of content. The objective of the show was to promote and showcase Italian talent, involving more than 200 young people in workshops, seminars and meetings with the world of business, universities, institutions and leading foundations. The project lives on, on the web (www.festivaltnt.it), still putting young people in contact with the world of work.


TELECOM @ FESTIVAL DELLA SCIENZA GENOVA TITLE : Creative Direction CLIENT: Telecom Italia WHEN: October, 2009 WHERE: Genova, Italy An exhibition designed to show the public visiting the Festival of Science the discoveries and studies made by Telecom Lab. The future is on stage, under Renzo Piano’s famous Bigo: the frontiers of home automation, of telemedicine, the future of television, the potential of the photograph and of music, the embryo of Ground Control... It has already all changed.


RED CROSS+RED CRESCENT 150th ANNIVERSARY TITLE : Creative Direction CLIENT: International Federation of Red Cross and Red Crescent Societies WHEN: June 23rd/28th, 2009 WHERE: Solferino, Italy

Representatives from 113 countries met at Solferino to commemorate one of the most important transnational institutions and winner of the Nobel peace prize. Ground Control was there with them.

“In the hospital and churches of Castiglione there were French, Austrian, Germans and Slavs; they don’t have the strength to move in the cramped space available. Oaths and curses such as words cannot describe resounded from the vaulted roofs of the churches. One of these unfortunates told me: “They abandon us, they let us die in misery, we who fought so hard for them!”. Despite the weary struggles they had endured, through the sleepless nights they find no rest, and in despair implore the doctors to help them, they writhe in convulsions that end in tetanus and death...” “A Memory of Solferino” by Henry Dunant, 24 June 1859


SLOVENIA ENTRANCE INTO THE EUROPEAN COMMUNITY TITLE : Creative and Show Direction CLIENT: Comune di Gorizia, Comune di Nova Goriça WHEN: April 30th, 2004 WHERE: Piazza Transalpina Gorizia, Italy - Nova Goriça, Slovenia The event in Piazza della Transalpina on the border (“Wall of Gorizia”) between Slovenia and Italy took place some years ago but still has a strong symbolic value. Yugoslavia, Tito, the war for independence, the Foibe killings, the politic-ideological division between the West and East Europe during the Cold War period: so many reasons made this event moving and significant. Guests included Romano Prodi (at that time President of UE) and Goran Bregovic.


FERRETTI YACHTS 40th ANNIVERSARY TITLE : Artistic Consultant CLIENT: Ferretti Yacht WHEN: July 10th, 2008 WHERE: Milano, Italy

The most famous theatre in the world, the Scala in Milan, was the venue for a concert celebrating 40 years of the Italian producer of prestigious yachts. The theme was, naturally, the sea, with a programme drawn up by Ground Control collaborating with the Venezuelan conductor Gustavo Dudamel. The program included several Mahler Lieders, the Sinfonia n.1, and The Moldava by Smetana.


ARTEMPO PALAZZO FORTUNY TITLE : Creative Consultant CLIENT: Axel Vervoordt WHEN: November 17/21st, 2010 WHERE: Venezia, Italy A benefit event to coincide with the Artempo exhibition at Palazzo Fortuny. 3 exclusive locations with 500 guests from all over the world. Palazzo Ducale, the Magazzini del Sale and the Pescherie were the prestigious places used to raise funds for restoration of Palazzo Fortuny. Robert Carsen, famous Canadian director of theatre and opera, choreographed a historic-themed dinner in the courtyard of Palazzo Ducale.


DIESEL OPENING + RENZO ROSSO BIRTHDAY TITLE : Creative and Show Direction CLIENT: Diesel Spa WHEN: Septemper 16th, 2010 WHERE: Breganze (VI), Italy Space Age mood and star guests at the opening of the new futuristic and eco-friendly Diesel headquarters in Breganze. The inauguration coincided with the birthday of company founder Renzo Rosso. Colours and sounds inspired by Close Encounters, and a triple bill concert with Jovanotti, Pharrell Williams and Wyclef. An unforgettable party, conceived and directed by Ground Control.


INTIMISSIMI CELEBRATE 10 YEARS TITLE : Creative and Show Direction CLIENT: Intimissimi WHEN: November 30th, 2006 WHERE: Milano, Italy

10 secrets of light that have veiled and unveiled the 10 years of Intimissimi. Ground Control designed a circuit around giant size numbers, from 1 to 9, featuring creative internal lighting, to celebrate the 10th anniversary through the light of cinema. The show included an original short film by Sergio Castellito.


FERRETTI PRIVILEGE DAYS 2008 TITLE : Creative and Show Direction CLIENT: Ferretti Yachts WHEN: April 19th, 2008 WHERE: San Giovanni in Marignano, Cattolica, Italy

The exclusive event for top Ferretti clients inspired by Truman Capote’s Black&White Party. It was held at Ferretti Riviera Horse. Ground Control was responsible for creative content, down to the last detail, directing, amongst others, an alluring fashion show for La Perla/ Bulgari with models on horseback.


CAMPARI CALENDARIO 2007 TITLE : Creative and Show Direction CLIENT: Campari WHEN: November 7th, 2007 WHERE: Milano, Italy At Superstudio Pi첫 12 fairytales come to life through the seductive filter of the world of Campari. Ground Control conceived and directed the event launching the Campari calendar, featuring photos of Eva Mendes by Marino Perissinotto. A door of flowing Campari red opens onto 12 houses, the homes of a sensuous Snow White, a mischievous Alice, a provocative Tom Thumb...


DISCOVERY REAL TIME THE OFFICIAL LAUNCH TITLE : Creative and Show Direction CLIENT: Discovery Channel WHEN: September 27th, 2005 WHERE: Milano, Italy Inspired by the famous Nico’s song, All Tomorrow Parties. Best media event at BEA 2006, the event that was the talk of the town in the sector it was conceived and designed for. Seven separate parties, divided by partitions which when lifted at the end, created one enormous space, one giant party. Ground Control was responsible for the original idea, direction of the set and the dynamics of the event.


COIN THE NEW BUILDING @ MILAN TITLE : Creative and Show Direction CLIENT: Coin WHEN: March 13th, 2008 WHERE: Milano, Italy

Ground Control conceived and directed the events inaugurating the restyling of the Coin new media building in Piazza V Giornate, Milan. The grand finale party featured music played by special guests Asia Argento and Karim Rashid as DJs.


MSC FANTASIA CHRISTENING TITLE : Creative and Show Direction CLIENT: MSC Crociere WHEN: December 18th, 2008 WHERE: Napoli, Italy

Fantasia, Sophia Loren, MSC Cruises. Three names with a common denominator: Naples. The city was the venue for the spectacular launch ceremony for MSC Fantasia, flagship of the MSC Italian fleet: artists on stage included Aeros, Pino Daniele, Lucio Dalla and Renzo Arbore.


MSC ORCHESTRA CHRISTENING TITLE : Creative and Show Direction CLIENT: MSC Crociere WHEN: May 14th, 2007 WHERE: Civitavecchia (Roma), Italy

In the harbour built by Michelangelo the MSC Orchestra was christened, an event that saw two Italian Oscar winners together on stage: Sophia Loren and Ennio Morricone. Morricone conducted the Sinfonietta orchestra, playing a selection of classics from his vast repertoire, from “Giù la testa!” to “Mission”.


FIAT 500 THE RE-LAUNCH TITLE : Creative Contents Development CLIENT: FIAT WHEN: Jult 7th, 2007 WHERE: Torino, Italy

An event that will remain in the memory of many Italians, for a product that has become part of Italian history: the Fiat 500. Ground Control was responsible for the dynamics of the entire show and developed some contents, beginning with the image encapsulating the event (the unique icona), the car 500 made of people.


LOVE 2008 CAPODANNO VENEZIA TITLE : Creative and Show Direction CLIENT: Comune e Casinò di Venezia WHEN: December 31st, 2008 WHERE: Venezia, Italy

A huge collective kiss was photographed from above by the Italian artist Massimo Vitali in Piazza San Marco, Venice. Ground Control was responsible for the concept and direction of the new year’s eve party in the city of cinema and romance, artistic direction was by Marco Balich.


SENSATION SHOW @ CARNEVALE DI VENEZIA 2008 TITLE : Creative and Show Direction CLIENT: Comune e Casinò di Venezia WHEN: January, 2009 WHERE: Venezia, Italy The most famous carnival in the world in the most beautiful town in the world. Ground Control managed creative content and direction of the grand finale in Piazza San Marco, after collaboration with Marco Balich - artistic director and originator of the concept “Sensation: 6 senses for 6 districts” - in the development of the various events throughout the different districts.


ORASCOM 50 MILLION CONTACTS TITLE : Creative Direction CLIENT: Orascom Telecom WHEN: December 10th, 2006 WHERE: Giza, Egypt

An impressive light show on the site of one of the 7 wonders of the world: the Great Pyramids. Mysticism, ufology and history blended into one before the eyes of the entranced spectators. Never had Ground Control been so close to one of the world’s greatest mysteries, but the secret of the pyramids remains.


OPENING CEREMONY DUBAI WORLD CUP 2009 TITLE : Creative and Show Direction CLIENT: Dubai Racing Club WHEN: March 28th, 2009 WHERE: Dubai, UAE 9000 luminous spheres, a cloud of luminous spheres 35 m wide and 70 m high, choreographies for performers, horses and flag-weavers: all the elements of an imposing spectacle for 30,000 horse lovers, the last held at Nad al Sheba racecourse in Dubai, before the Dubai World Cup, the richest race in the world, moved to the phantasmagorical track and grandstand at Meydan.


ENDURANCE WORLD CHAMPIONSHIP 2005 TITLE : Creative and Show Direction CLIENT: Dubai Racing Club WHEN: January 26/28th, 2005 WHERE: Dubai, UAE

Ground Control devised creative content and directed the opening and closing ceremonies of the most prestigious race in the world for Arab horses, in the desert around Dubai. The event was on an Olympic scale: 42 participating countries, choreography for 50 horses, a logo of flames 24m wide and 8m high, 40 performers, 130 extras...


KAUST INAUGURATION PROJECT TITLE : Creative Co-Direction CLIENT: Aramco WHEN: September 23rd, 2009 WHERE: Jeddah. Saudi Arabia

A complex development process preceded the inauguration of the King Abdullah University of Science and Technology, the top class university the Saudi King wanted so much to establish, with the organizational support of the world’s major oil companies. Ground Control was responsible for originating the title/concept and for development through to the final presentation.


THE BEACON OF KNOWLEDGE This was the creative concept behind the development of design for this important event, subdivided into 3 climactic moments: 1. The entrance way, which gives visitors a complete view of the various parts of the university, how it is laid out and how it is inspired by and develops the “house of wisdom� in Baghdad. 2. The main hall, which seats the 5,000 invited to the inauguration, the speeches by the most important representatives, and appearance by the King. A screen of over 70 metres was used for video projections. 3. The inauguration and lighting of the beacon, positioned to be viewed from the frame tent. The lighting of the beacon was accompanied by a spectacular lightshow, water fountains and fireworks.


VIDEO REPORT

* Here following some video samples. Ground Control can create, direct and produce any kind of video.


Corporate video. The film was made for use in airports, tourist offices and show rooms. There is a short version of 15’’ and of 30’’ for the BBC. It tells the story of the project for construction of an artificial island off Doha in Qatar. The film involved a combination of graphic rendering and video footage. Ground Control was entirely responsible for the entire film, from script to shooting and editing.

THE PEARL QATAR TITLE : Film and Creative Direction CLIENT: UDC Qatar WHEN: 2004


Corporate video. This is the second part of the film on the artificial island in Qatar, continuing the story of project development and the real construction of what had only previously been computer graphics. The film was shot in Qatar, Malaga (Spain) and in Venice, with post-production work on 3D carried out in the U.S., Singapore and Germany.

THE PEARL QATAR TITLE : Creative Direction CLIENT: UDC Qatar WHEN: 2007


Corporate video. The film tells the story of the group, its services and products, its guiding philosophy and its results. The video is aimed at consumers and also at financial operators.

ITALTEL TITLE : Creative Direction CLIENT: Italtel Spa WHEN: 2008


Contributi per eventi

FERRETTI YACHTS PRIVILEGE DAYS 2008 TITLE : Creative Direction CLIENT: Ferretti Yachts WHEN: 2008


Advertising

NICK MAGAZINE TITLE : Creative Direction CLIENT: Nick WHEN: 2005


PRESS RELEASE


IL DICEMBRE SCORSO PER ORASCOM TELECOM È LA DIMOSTRAZIONE DI COME LA STRAORDINARIETÀ DI UN PROGETTO POSSA TRASFORMARSI IN ESPERIENZA E LASCIARE IL SEGNO. L’EGITTO, LE PIRAMIDI, UN LIGHT DESIGN CURATO DA UN ARTISTA DI FAMA MONDIALE... UNA SPETTACOLARIZZAZIONE DOC PER UN EVENTO DAVVERO INTERNAZIONALE.

venezia.it - 3rd January 2008 messaggero.it - 3rd January 2008 ADN Kronos- 30th January 2007

e20 Express- 2006

SIMONE MERICO,

e

CARNEVALE DI VENEZIA 2008

MANAGING DIRECTOR K-EVENTS

MediaKey TV - 29th February 2009

Daily Media - 27th February 2009

IL DICEMBRE SCORSO PER ORASCOM TELECOM È LA DIMOSTRAZIONE DI COME LA STRAORD

UN PROGETTO POSSA TRASFORMARSI IN ESPERIENZA E LASCIARE IL SEGNO. L’EGITTO, LE PIRAMI ECCEZIONALE, INTERNAZIONALE

DESIGN CURATO DA UN ARTISTA DI FAMA MONDIALE... UNA SPETTACOLARIZZAZIONE DOC PER

Il comun denominatore di tutti gliINTERNAZIONALE. elementi che DAVVERO hanno reso grande l’evento Orascom si chiama internazionalità: il luogo scelto, gli ospiti, il coinvolgimento di personalità di rilievo mondiale, la Ci sono eventi che non si dimenticano tanto facilmente, cheun’agenzia vivono nel tempo e rimangono come stessa gara vinta da K-events contro esempiodel di perfetta combinazione australiana per l’assegnazione progetto. Andiamodi tutti gli ‘ingredienti’ che li compongono. Se, poi, questi con ordine. ‘ingredienti’ hanno un carattere di straordinarietà, il Innanzitutto la location, risultato che, solo per la sua unicità, continuerà a vivere nella memoria delle meriterebbe una menzione speciale. teampartecipato. K-events, persone che vi Ilhanno I festeggiamentidiper il traguardo dei 50 milioni di sotto la direzione e il coordinamento Simone clienti acquisiti da Orascom Telecom, holding Merico, managing director e di Christel Strohn, provider di servizi Gsm con sede in Egitto e amministratore delegato e la supervisione creativa di proprietaria dell’operatore Wind, sono stati all’altezza Giacomo Carissimi, ha ottenuto il permesso di della ‘solennità’ della celebrazione. L’evento firmato lavorare nel sito archeologico di Giza, descorso Il K-events, svoltosinei l’8 pressi dicembre a Giza, ha elementi unici, dalla location alla Cairo. Come risaputo, lacombinato località ospita una delle più spettacolarizzazione, quale ha offerto agli invitati importanti necropoli dell’antico Egitto e in laessa niente meno che la visione delle piramidi d’Egitto sorgono le tre celeberrime piramidi, ovvero di SIMONE MERICO,

MANAGING DIRECTOR K-EVENTS

Pubblico Today - 30th January 2009 La location insolita ed esclusiva (Giza e le piramidi) e la creatività di un light design di fama internazionale (Durham Marenghi) hanno fatto della serata dell’8 dicembre un evento memorabile

e

iltempo.ilsole24ore.com - 11th February 2009

PRESS RELEASE Luce sulla storia

soffermandosi, invece, sul momento di grande spettacolarizzazione, che ne ha rappresentato il clou e che spiega perché un evento come questo continui a far parlare di sé. È PASSATO DEL TEMPO, MA LA MEMORIA È ANCORA VIVA. L’EVENTO REALIZZATO DA

e

CAPODANNO VENEZIA 2008

Ci sono eventi che non si dimenticano tanto facilmente, che vivono nel tempo e rimangono come esempio di perfetta combinazione di tutti gli ‘ingredienti’ che li compongono. Se, poi, questi ‘ingredienti’ hanno un carattere di straordinarietà, il risultato continuerà a vivere nella memoria delle persone che vi hanno partecipato. I festeggiamenti per il traguardo dei 50 milioni di clienti acquisiti da Orascom Telecom, holding provider di servizi Gsm con sede in Egitto e proprietaria dell’operatore Wind, sono stati all’altezza della ‘solennità’ della celebrazione. L’evento firmato K-events, svoltosi l’8 dicembre scorso a Giza, ha combinato elementi unici, dalla location alla spettacolarizzazione, la quale ha offerto agli invitati niente meno che la visione delle piramidi d’Egitto coinvolte in un ambizioso progetto di light design. È risaputo: più passa il tempo più la nostra mente tende a trattenere solo i ricordi positivi, legati a esperienze che ci hanno davvero emozionato. Possiamo, allora, chiudere un occhio se gli intervistati di K-events, a distanza di qualche mese, ‘peccano’ in brevità nella schematica descrizione delle fasi della serata (cena di gala, festa, esibizione musicale, ecc.)

coinvolte in un ambizioso progetto di light design. È risaputo: più passa il tempo più la nostra mente tende a trattenere solo i ricordi positivi, legati a esperienze che ci hanno davvero emozionato. Possiamo, allora, chiudere un occhio se gli intervistati di K-events, a distanza di qualche mese, ‘peccano’ in brevità nella schematica descrizione delle fasi della serata (cena di gala, festa, esibizione musicale, ecc.)

Gazzetta dello Sport - 15th February 2009 ItaliaOggi - 3rd March 2009

ORASCOM 2006 e20 Express - 2006

34

La location insolita ed esclusiva (Giza e le piramidi) e la creatività di un light design di fama internazionale (Durham Marenghi) hanno fatto della serata dell’8 dicembre un evento memorabile

e

ADNkronos.com - 2th February 2009

34

soffermandosi, invece, sul momento di g spettacolarizzazione, che ne ha rapprese e che spiega perché un evento come que a far parlare di sé.

ECCEZIONALE, INTERNAZIONA

Il comun denominatore di tutti gli eleme hanno reso grande l’evento Orascom si c internazionalità: il luogo scelto, gli ospiti, coinvolgimento di personalità di rilievo m stessa gara vinta da K-events contro un’a australiana per l’assegnazione del proget con ordine. Innanzitutto la location, che, solo per la s meriterebbe una menzione speciale. Il te sotto la direzione e il coordinamento di S Merico, managing director e di Christel amministratore delegato e la supervision Giacomo Carissimi, ha ottenuto il perm lavorare nel sito archeologico di Giza, ne Cairo. Come risaputo, la località ospita u importanti necropoli dell’antico Egitto e sorgono le tre celeberrime piramidi, ovve


PRESS RELEASE

MSC CROCIERE Daily Media - 23th December 2008 Daily Media - 16th May 2007 TODAY Pubblicità Italia - 16th May 2007 Pubblicità Italia - 16th July 2008 Pubblico Today - 23th December 2008 Guida Viaggi - 23th November 2007 Corriere del Web - 23th December 2008 MediaKey TV - 23th December 2008 ADV Express - 23th December 2008


PRESS RELEASE

OPENING CEREMONY DUBAI WORLD CUP 2005 e 2009 You Mark - 26th March 2009 Daily Media 5th April 2005 Daily Media 27th March 2009 PubblicitĂ Italia Today 30th March 2009 Eventi Express - 04th March 2009 Gulf News - 29th March 2009


PRESS RELEASE

DISCOVERY REAL TIME Finanza e Mercati - 29th Settember 2005 Daily Media - 29th Settember 2005 Today PubblicitĂ - 28th Settember 2005

INTIMISSIMI TV Key - 29th Settember 2005


PRESS RELEASE

ENDURANCE WORLD CHAMPIONSHIP 2005 Today PubblicitĂ - 14th Settember 2005 Daily Media - 14th Settember 2005 Daily Media - 9th February 2005 Affari e Finanza - 2005


PRESS RELEASE 

CAMPARI CALENDARIO 2007 Daily Media - 8th November 2007 Today Pubblicità - 8th November 2007

e20 Express - 7th November 2007 La Stampa - 7th November 2007 International Campari Magazine

FERRETTI 40th ANNIVERSARY Daily Media - 14th July 2008 MediaKey TV - 14th July 2008 Pubblico Today - 14th July 2008 Corriere del Web - 14th July 2008 e20 Express - 14th July 2008 Pubblicità Italia - 14th July 2008 YouMark - 14th July 2008


PRESS RELEASE

TNT - FESTIVAL DEI GIOVANI TALENTI Il Messaggero - 2010 TNT Programma Ufficiale - 2010

CLASS EDITORI ADV Express TV - 12th March 2010

TELECOM

FESTIVAL DELLA SCIENZA TG3 Regionale - 25th October 2009


PRESS RELEASE

CROCE ROSSA e20Express - 28th July 2009 ADV Express - 28th July 2009 You Mark - 28th July 2009 Corriere del Web - 27th July 2009 News Italia - 28th July 2009 Marketing Journal - 28th July 2009 MediaKey TV.it - 28th July 2009 Daily Media - 28th July 2009


REPORTS DIRECTORY


20.06.2011

Diesel Main SS2012 Male and Female

18.12.2008

17.04.2011

Diesel Preview SS 2012 Male and Female

17.03.2011

Intesa Sanpaolo - 150° Unità d’Italia

19.01.2011

Diesel Bread&Buttter Berlin

23.02.2011

Mondadori Fashion Design Week

18.10.2010

Diesel Preview SS 2011

XX Olympic Winter Games Turin 2006

13.12.2010

Diesel Main Collection FW 2011

@ Fondazione Sandretto Rebaudengo.

17.11.2010

TNT - Festival dei giovani talenti

16.09.2010

Opening Headquarter Diesel Spa

23.09.2009

Opening Ceremony KAUST (Jeddah) - Project

10.12.2009

Diesel Main Collection FW 2010

23.06.2009

150th Anniversary Red Cross and Red Crescent (Solferino)

29.10.2009

Telecom Future Lab Pavillion @ Festival della Scienza

19.04.2008

“Privilege Days” Ferretti Yacht 2008 (Cattolica)

28.03.2009

Opening Ceremony Dubai World Cup

19.04.2007

“Privilege Days” Ferretti Yachts 2007 (Cannes)

22.01.2009

Diesel S.I.L. (Salone Internationale de Lingerie)

30.11.2006

Gala Event Intimissimi 10th Year

06.02.2006

Pre-show Opening Ceremony XX Olympic Winter Games Torino 2006

06.01.2008

Carnevale Venezia Sensation 2008

Best Direction BEA 2008 09.01.2006

Paralympic Games Opening Ceremony Press Conference @ Teatro Carignano Torino

08.11.2005

16.01.2006

Press Conference Opening Ceremony

Press Conference Closing Ceremony XX Olympic Winter Games Turin 2006 @ Teatro Litta di Milano.

22.11.2005

Harry Potter/De Agostini Corporate Event (Amsterdam) Best Creative Idea BEA 2006

Celebration (Milano) 27.09.2005

Best Public Event BEA 2008 31.12.2007

Christening Ceremony MSC Fantasia (Napoli)

Discovery Real Time Event Launch (Milano) Best Media Event BEA 2006

Capodanno Venezia Love 2008

17.06.2007

Artempo - Palazzo Fortuny - Gala Event

Best Public Event BEA 2008

13.03.2008

COIN Opening Flagship Store @ Milano

07.11.2007

Launch Event Calendario Campari 2008

15.09.2006

Opening Event flagstore Guru (Milano)

10.12.2006

Celebration @ Giza for Orascom

15.12.2004

Opening design store Costa Crociere (Genova)

30.04.2004

Ceremony for the Entrance of Slovenia in the European Community

09.02.2005

Open Day Forsteo (Milano)

(Gorizia-Nova Gorica)

27.03.2006

Convention Fastweb (Milano-Roma-Napoli-Firenze)

Opening and Closing Ceremonies Endurance World

21.10.2004

Canon International Gala Event (Como)

26.01.2005

Championship 2005 (Dubai)

17.01.2005

Canon Kick Off Event (Milano)

28.03.2005

Opening Ceremony Dubai World Cup 2005

24.04.2007

Happening Event @ Designer Outlet

23.01.2006

Event celebration Paralympic Torch (Roma-Torino)

07.07.2007

FIAT 500 Launch Show (Torino)

09.07.2005

Gala Event Deutsche Bank (Milano)

Best Event BEA 2007

22.06.2005

Launch Event Morphosis by Jacuzzi (Madrid)

29.05.2006

Citroen Jumper Event Launch (Milano)

10.07.2008

Ferretti 40th Anniversary @ Teatro Alla Scala

29.06.2006

Christening Ceremony MSC Musica (Venezia)

14.05.2007

Christening Ceremony MSC Orchestra (Civitavecchia)

Best Direction BEA 2006

Best Direction BEA 2007

(Barberino del Mugello)


MAP OF SIGHTINGS


Giacomo Carissimi

Alessandro De Felice

Founder of Ground Control S.r.l.

Co-Founder of Ground Control S.r.l.

After graduating in philosophy from the State University of Milan, he worked for two years at the university, teaching and writing about cinema, art, and phenomenolo gy. He worked as playwright and assistant director to internationally renowned directors in theatre, ballet, opera and cinema productions. Pursuing his interest in the communications sector, he began to work as copywriter for major national and international campaigns. He directed videos and commercials, before becoming a creative director and show director for major national and international productions.

After graduating in Business Administration from Università Luigi Bocconi in Milan, he worked over the last decade for corporations as well as marketing agencies. To mention a few: Category Manager for Apparel, Homeware and Automotive at Warner Bros. Consumer Products. Project Manager at DPR Eventi working with brands such as Citroen, Bisazza, Heineken, Telecom, Costa Crociere, Mondadori among others. Global Head of Events at Diesel HQ: Project owner of all Diesel and Diesel Black Gold International Events such as Fashion Shows, Product Presentations, Trade Shows, Parties, Celebrations as well as Edge Marketing Projects as Diesel:U:Music, Diesel Wall, Diesel New Voices. He is also the founder of Studio, a cultural lifestyle magazine.

Creative and show director of K Events Milano and Dubai for 6 years (Filmmaster Group), he was also editor of N.O.T (News on Trends) an on-line magazine on new world trends and continues to teach communication and show direction at IED, IULM, Università Cattolica di Milano, and Università Bocconi.


Ground Control Blue Book  

Publication of projects realized by Ground Control team in the past few years

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