Page 1

PROGRAM GUIDE

‘17

THE

WORLD’S LARGEST GROOMING SHOW HERSHEY LODGE & CONVENTION CENTER

September 14–17, 2017

www.GROOMEXPO.COM


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Dear Pet Professionals, Wow! That is what you are going to say when you look through this program. Your second instinct may be to sit back and become overwhelmed with all the choices. What should you do when you come to Groom Expo? First, evaluate your own situation. What do you need most

Todd Shelly

President of Barkleigh Productions

in your business this year? Grooming skills? Animal Behavior? Marketing or Retailing? Business or Motivation? Pet Health Care? Make this program book your workbook. Get a plan. Prioritize. Mark those programs that are the most meaningful and then evaluate them again in a few days. A good strategy will begin to materialize. You can’t do it all, so pick the best for you. Then select your programs on the program selection sheet on the back of the registration form. You can buy DVDs of many other programs you can’t attend. Now go to the Exhibitor list. Mark booths that you MUST see. Before the show ends, check your program book and visit those you missed. Staple a sheet inside this program and list products that you want to buy and seminars you must attend. Tuck all your essential papers, etc. inside your program book and take it to the show. Now you are ready to enjoy! See you soon!

Who Should Come to Groom Expo? Do you own a pet care facility? Are you involved in grooming, boarding, training, breeding, exhibiting, handling, brushing, bathing, walking, helping, or understanding pets? Do you retail pet products to the pet-owning public? Do you need to improve your grooming or handling skills? Or learn how to retail or add retail to your mix of services? Then this is where you need to be!

4

Register online at

Groom Expo is for anyone who makes a full or parttime living from professional pet care.... or is a serious hobbyist. Groomers, mobile groomers, kennel operators and kennel personnel, trainers, day care operators, veterinarians, pet retailers, animal behaviorists, shelter personnel, breeders, handlers, vet techs, or anyone involved in the pet industry will find a wealth of information, products and services to meet their needs.

www.GroomExpo.com • Groom Expo 2017


CONTENTS

A LA CARTE PROGRAMS

WHERE & WHEN

52 Location 10 What’s New 54 Schedule 13 Brusher/Bather Certificate Program 57 Contest Schedule 14 Barkleigh Pet Professional 60 Program Selection First Aid/CPR Certification 15 Paving the Way to Success: A Guide to GROOMING CONTESTS Business & Individual Changes 16 A Day with Olga 44 Groom Olympics 16 AKC Salon Certification 44 Abstract Creative Runway 17 Master Touch for Your Everyday Grooming 46 Rescue Clip-In and Round-Up 17 It’s a Snap! Snap–On Combs to Simplify 47 Creative Styling Tournament Everyday Grooming 58 Contestant Prize List 18 Allergies: Facts & Myths 18 Asian Fusion MEAL FUNCTIONS 18 Mobile: The Good, The Bad & The Ugly 19 Behavioral Grooming: Creating a Fear– 45 Best in Show / Barkleigh Honors 49 Saturday / Sunday Luncheons Free Grooming Experience 50 Gospel Breakfast Concert 20 CGA Salon Semi–Permanent Color Certification 21 Handstripping with Mr. Terrier FEATURES 21 Low Stress Grooming: Tips, Techniques 14 Meet Frank Brown and Training 19 Internet Mingle 22 The Science of Skin 40 Speakers and Judges 23 Pet Professional’s Business Makeover 47 Show Close Auction 24 The Philosophy of Spa 48 Puppy Playground 24 Jodi’s Tricks of the Trade 50 Newbie Tour 25 Creating Winning Protocols for Groomers 50 Gospel Concert & Breakfast 25 The 4 R’s to Keeping Your Appointment 51 Ryan’s Sponsored Tables Book Full 53 Opening Night Dance 25 How to Add Cat Grooming to Your Salon 61 Registration 26 Big & Beautiful: The Standard Poodle

WEEKEND PROGRAMS 8 9 27 34 36 38

Trade Show Exhibiting Companies Grooming Seminars Business Seminars Behavior & Health Seminars Barkleigh Honors Register online at

Take the program wherever you go!

Online at

www.GroomExpo.com

www.GroomExpo.com • Groom Expo 2017

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EXPO

NOVEMBER 6–9, 2017 HERSHEY LODGE & CONVENTION CENTER

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www.PetBoardingExpo.com

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TRADE SHOW

FRIDAY • SATURDAY • SUNDAY

The industry’s biggest and sweetest Pet Care trade show on Earth. Groom Expo hosts the largest pet care product trade show in the world… with over 170 booths. Every clipper, shampoo, comb, table and tub is here, along with thousands of other pet care, boarding, natural and retail products. Many exhibitors are pulling out all the stops. You will be able to see industry greats doing mini-groom sessions in several booths throughout the trade show. Groom Expo Trade Show will also feature the PetSmart GroomOlympics and Groomer to Groomer Creative Styling. Your staff will learn new skills just watching top contestants as they groom… so bring them along, too! Bring lots of business cards, your business checkbook and the plastic money! Because there are bargains, show specials, floor and demo units, and discount pricing everywhere! Friday, Saturday, and Sunday admission is $10 per day pre-registered and includes viewing of all daily contests and demonstrations. Three-Day Trade Show Special is $25 pre-registered and includes all trade show events and daytime floor demos. Trade show is FREE to all registered seminar attendees.

Make

8

over

170 booths show specials

free

admission for seminar attendees

your place to buy, buy, buy!

Register online at

www.GroomExpo.com • Groom Expo 2017


TRADE SHOW

FRIDAY • SATURDAY • SUNDAY

With over 170 exhibitor booths, you can really load up on just about EVERYTHING! For a complete list of exhibitors, go online to www.GroomExpo.com •  44/20 / ECONOMY SUPPLY CO •  A CREATIVE COLLECTION •  A GLAMOUR BOW •  ADVET HYGIENICS •  AHP PET & GROOMING SUPPLIES •  ALBERT KERBL GMBH •  ALPHA TECH PET INC •  AMERICAN KENNEL CLUB •  ANDIS COMPANY •  ANGELS GROOMING APPAREL •  ANIMAL PHOTOGRAPHY •  ANIMALSINK.COM •  ANNAMAET PETFOODS, INC. •  ARTERO •  ASHLEY CRAIG PET PRODUCTS •  ASSPRESSIONS LLC •  AUSSIE DOG PRODUCTS •  B3 SALON PRODUCTS LLC •  BABELBARK •  B-AIR DRYERS •  BANDANAS UNLIMITED INC •  BARDEL BOWS •  BARKLEIGH PRODUCTIONS •  BASS BRUSH COMPANY •  BEST SHOT PET PRODUCTS INTERNATIONAL LLC •  BIO-GROOM •  BLING BOW TIES •  CAMPBELL PET COMPANY •  CHERRYBROOK •  CHONA SHEARS •  CLEAN TOOLS, INC •  CLOTIT/PROTEGE BIOMEDICAL •  CONAIR PRO PET •  CRYSTAL WORKS •  DAVIS MANUFACTURING •  DAYSMART SOFTWARE INC (123 PET SOFTWARE) •  DIRECT ANIMAL PRODUCTS

•  DOG IS GOOD •  DOG N FROG •  E’S ACCESSORIES •  EARTHWHILE ENDEAVORS / EARTHBATH •  ELECTRIC CLEANER COMPANY •  EQUIGROOMER LLC •  ESPREE ANIMAL PRODUCTS INC •  EVOLUTION SHEARS •  EZ-GROOM •  FAST N’ FURRYOUS / WHITMAN'S •  FOREVER STAINLESS STEEL •  FRANK ROWE & SON •  GEIB HANDMADE SHEARS •  GLO-MARR PRODUCTS INC •  GLYANTS ENTERPRISES INC •  GOMOBILE CONVERSIONS •  GOVERNOR INSURANCE AGENCY INC •  GROOM NINJA •  GROOMERS HELPER •  GROOMER'S MALL •  GROOMING BUSINESS MAGAZINE •  GROOMING SMARTER •  GROOMPRO POS •  HANVEY ENGINEERING & DESIGN •  HAWAIIAN MOON •  INTL. PROFESSIONAL GROOMERS INC. •  ISLE OF DOGS •  IV SAN BERNARD USA •  JODI MURPHY ENTERPRISES LLC •  K&F SERVICES INC •  KASHI SHEARS •  KENCHII •  KENNEL CONNECTION •  KIM LAUBE & CO, INC

Register online at

•  KLEIN CUTLERY •  LADYBIRD LINE •  LEARN2GROOMDOGS.COM •  LES POOCHS LUXURY PRODUCTS •  LIBERTY STAR EQUIPMENT •  LISA WELCH DESIGNS •  LOVE GROOMERS •  MASON COMPANY •  MAX & MOLLY WEAR •  MDC ROMANI, INC. •  METROVAC •  MIRACLECORP •  MR. GROOM PET PRODUCTS •  NATURALLY TEARFREE CANINE LLC •  NATURE'S SPECIALTIES •  NESTLE PURINA PETCARE COMPANY •  OSTER PROFESSIONAL PRODUCTS •  PAWDUKE ALL NATURAL DOG TREATS •  PAWMAT •  PET KING BRANDS INC •  PETBIZINSURANCE.COM •  PETLIFT / S+B MANUFACTURING •  PETSMART •  PETSTORE.DIRECT •  PRECISION SHARP CO. •  PRIMA BATHING SYSTEMS •  PRO IMAGE PET PRODUCTS / EQYSS GROOMING PRODUCTS •  PROGUARD PETS PRODUCTS •  PUPPY PAWS INC •  PUPPY PLAYGROUND •  PURRRFECT BOWS & TIES •  QUADRUPED PET CARE PRODUCTS

•  RAY - PET •  RELIQ PET LLC •  RESCO PET PRODUCTS •  RETRO STYLIST WEAR •  ROYAL EDGE ENTERPRISES •  RYAN'S PET SUPPLIES •  SAM THONG •  SCRUBBY PET LLC •  SENSEI SHEAR SYSTEMS •  SHARK FIN SHEARS •  SHEAR DELIGHT •  SHEARMAN CO •  SHOR-LINE •  SHOWSEASON® ANIMAL PRODUCTS •  SNYDER MFG. CO. •  SPEEDY DRYER •  SQUEAKY CLEAN DOG WASH MACHINE •  STYLIST WEAR •  SUPERZOO / ATLANTA PET FAIR / WPA •  SWEES AMERICA •  SYNERGY LABS •  TENDA GROOM •  THE SHEARS DEPOT •  THERA-CLEAN •  TROPICLEAN •  ULTRA LIFT, INC. •  UNITED WHOLESALE SUPPLIERS INC •  UTSUMI AMERICA INC •  WAG'N TAILS MOBILE CONVERSIONS •  WAHL CLIPPER CORPORATION •  XPAIN SOLUTIONS •  XPOWER MANUFACTURE INC •  ZEN DOG HOLISTIC HEALING FORMULAS

www.GroomExpo.com • Groom Expo 2017

9


Low Stress

Grooming: Tips, Techniques, & Training

The

Philosophy of

Spa

PAGE 24

PAGE 21

WHAT’S

NEW AT

Register online at www.GroomExpo.com


Handstripping

It's a Snap! Snap-on Combs to Simplify Your Everyday Grooms PAGE 17

Pet Professional's

Business Makeover Marketing, Management, Money & Media PAGE 23

Master

With Mr. Terrier

Jodi’s

Tricks

Trade of the

PAGE 24

Paving the Way to Success:

Touch for Your Everyday Grooming

A Guide to Business & Individual Changes PAGE 17

PAGE 15

See Schedule for ALL Seminar Times PAGE 54

PAGE 21

CGA Salon Semi–Permanent Color Certification

PAGE 20

Register online at www.GroomExpo.com


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AL LA CARTE

THURSDAY

Brusher/Bather

Certificate Program by Teri Dimarino Your ability to do your job and do it right separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush, and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wannabes,” seasoned groomer techs, and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade & How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed. Dematting: It’s Not What It Used to Be Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a mat contest. For others, it’s a time-con-

suming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools, and techniques for the demat dilemma without getting all tangled up. What’s in Those Bubbles? Shampoos, Conditioners, & Spray Tocopherol, ergocalciferol, sodium chloride. Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays, and conditioners are our most expendable items, but what do we really know to

select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D, and simple table salt, often found in many grooming products.) Getting the Most out of Your Bathing & Drying Time Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean, and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday. Register online at

www.GroomExpo.com • Groom Expo 2017

13


THURSDAY

AL LA CARTE

Pet Professional

First Aid/CPR Certification

by Jill Pipino

Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond. In this four-hour interactive course you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for groomers and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care.

This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

The best kept secret, is no longer a secret.

Have You Met

Frank Brown? Frank is our resident host and the friendliest face you will find at the Expo. Frank is always ready with a smile and a friendly handshake. But don’t be surprised if he remembers you from last year… and announces it to everyone as you walk by. Frank is also invaluable if you are lost or looking for a particular event, etc. So, be sure to say Hello to Frank! He will be looking for you!

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Register online at

Crown Royale

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A complete line of high quality dog grooming products

BioVite OB Shampoo  Condition Plus  Bodifier Magic Touch Grooming Spray Liminator  Whitener  Grooming Powder  Clip-Eze  Deep Cleansing Shampoo Golden Breeze Perfume  Ultimate Detangle Spray Extensive testing and research has been done by many of the nation’s leading professional dog handlers and well known dog breeders. Each Crown Royale product formula is based on a coat texture and body that conforms to the individual breed standard.

And introducing our

 NEW  Soothing Oats and Aloe Shampoo

Visit our website for a full list of authorized distributors near you:

www.crownroyaleltd.com www.GroomExpo.com • Groom Expo 2017


AL LA CARTE

THURSDAY

Paving the Way to Success: A Guide to Business & Individual Changes by Joey Villani Joey Villani has been referred to as the “Dogfather” because of his decades of experience in the grooming industry. Joey knows what it takes to be a successful groomer and business owner. In this brand new, fourhour program Joey will share his knowledge and expertise, and answer your questions to help you maximize the success of your salon.

The Things That MUST Be Done

Where's the Money?

Sometimes all we know is grooming, but as we move further into our careers, we find out sometimes that's just not enough. Joey will show you what it takes to make a perfect operation. Learn the art of advertising without breaking your budget, asking and knowing all the right questions when dealing with customers, commanding the perfect staff, how to have the safest salon, the art of keeping your clients, and pricing your work.

It sometimes seems the more pets we groom the less we seem to make. In most cases it's not the number of pets but how we manage our funds and the set-up of the salon. Have you ever put together a business plan or know how much your space is costing you? In this segment, we will cover these questions and more money bleeding topics.

The Mind Is Where All Success Is Built After doing numerous seminars all over the world, it was made perfectly clear that most problems start with the person— employers and employees both. If you are feeling you are not all you want to be, then this is the seminar for you. This seminar will guide you through some of the toughest moments in life. See how these proven methods can change your thinking and make you the best at all you do.

Ask the Dogfather Not sure, confused, or just want to make sure? We want to help and answer whatever is on your mind. If you’re thinking it, so is someone else. Ask Joey any question or questions about running a successful operation. This is a great way to network with other groomers in the room, recognizing helpful hints or problems in common.

Thank you

This program is four hours long and is included in the VIP, Do-It-All, and Thursday/ Friday admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

for sponsoring Groomer Education! Register online at

www.GroomExpo.com • Groom Expo 2017

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THURSDAY

AL LA CARTE

A Day with Olga

by Olga Zabeliskaya

In this four-hour seminar, Olga will walk you through four different grooming demonstrations, each showcasing her unique styles and techniques. Come spend a day with one of the top groomers and learn trims that can be executed in your own salon! Bichon: From Show to Pet Trim If you were able to choose someone to teach you Bichon grooming secrets, you would probably pick Olga. She has won some of the top grooming contests with her Bichon and has groomed them for the conformation ring for years. In this seminar, Olga will demonstrate how to balance a dog, avoid common mistakes, and create the soft expression of the Bichon. Poodle Olga's Way In this demonstration Olga will go over her tips and strategies to create a cute trim in no time at all. She will show you what tools she uses to make her grooms efficient and give an overall nice finish.

Mixed Breed with Asian Flare Olga will show you and explain how to take a mixed breed dog and groom it to look like a baby doll, teddy bear or stuffed animal. Japanese or Asian style of grooming helps to "sell" your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming. You can take a mixed breed that's a drop coat or curly coat and create a mixed breed masterpiece. Drop Coat In this seminar you will watch Olga take a drop coat and transform it into a cute and trendy trim. She will use blending as well as shaping to demonstrate a balanced trim and give the dog a round head and fluffy legs. This is a traditional trim that clients will love and it can be modified shorter for low maintenance.

This program is four hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

AKC Salon Certification: Safety in the Shop

by Susan Sholar

The American Kennel Club recognizes that grooming is important to the overall health, comfort and well–being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons. As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safe16

ty. Topics covered include accident avoidance, disease awareness, and sanitation. All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

Register online at

This four hour long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Fri., Sat. & Sun.

www.GroomExpo.com • Groom Expo 2017


AL LA CARTE

THURSDAY

It's a Snap! Snap-on Combs to Simplify Your Everyday Grooms

Master Touch for Your Everyday Grooming

by Mackensie Murphy & Anne Francis

by Victor Rosado

Top competitors and Groomteam USA members Anne and Mackensie have spent their entire careers in salons doing your everyday pet trims, over the years the two have figured out how to cut down time using snap on combs. They will show you all the tricks they've picked up along the way to make your everyday grooming easier and quicker with snap on combs, on multiple breeds.

Join award winning, Best In Show groomer Victor Rosado for this four hour program where he will demonstrate and share with you his master grooming skills and how they can be translated to your everyday salon grooming. Victor will be doing live demonstrations on four different breeds.

This four hour long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

This four hour long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at

www.GroomExpo.com • Groom Expo 2017

17


THURSDAY EVENING

AL LA CARTE

Behavioral Grooming:

Creating a Fear-Free Grooming Experience by Khris Berry This class will teach Groomers to implement better handling techniques in their everyday grooms to promote a fear–free Grooming experience for all dogs. The reactive dog can bring a well-honed grooming day to a grinding halt. Lost time, poor quality, and danger to the pet and groomer are just a few examples of the consequences suffered by Pet Professionals when dealing with fearful or aggressive pets. This class will teach Groomers to implement better handling techniques in their everyday grooms to promote a fear-free Grooming experience for all dogs. Better handling equals better grooms, happier dogs, safer services, and more satisfied clients. Attendees will learn to apply solid Canine Behavioral practices in a salon setting and achieve safer and more enjoyable grooming sessions for stylist and temperamental pet. This evening program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Mobile: The Good, The Bad

Asian Fusion

Mobile is all the rage these days. What better way to groom less and make more? However, mobile comes with its challenges and obstacles. Let’s discuss the pros and cons of mobile and how it relates to: 1) Routing 2) Maintenance 3) What to Charge 4) Adding Additional Units 5) REBOOKING! Whether you have a mobile currently or are looking to begin mobile, this class is for you. Learn some tricks and tips to more effectively operate your mobile business and enjoy the luxury of a mobile schedule.

Asian fusion grooming is a new trend of a pet grooming worldwide. In this seminar, Jennifer will explain how it all came about and reveal a few new tips for those who are willing to try it themselves at their salons. Also, Jennifer will discuss balance and symmetry as well as how to emphasis this unique trim with accessories.

& The Ugly by Brett Wilson

This evening program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday. 18

Register online at

by Jennifer Lee

This evening program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Thank you for sponsoring Groomer Education!

www.GroomExpo.com • Groom Expo 2017


AL LA CARTE

THURSDAY EVENING

Allergies:

Facts & Myths

Internet

by Dr. Cliff Faver

Mingle

In this two hour seminar, join Dr. Faver as he explores the facts and myths of what we know about skin allergies. Come prepared to rethink some of the common beliefs you may have! You’ll leave knowing only the facts that you need to confidently answer client questions and to treat skin allergies in your salon.

Thursday 7PM–9PM Come join us on Thursday night for an evening of raffles, auctions, food, and fun with your fellow groomers while supporting the Groomers Emergency Assistance Fund (GEAF). All Internet friends on all Groomer Boards are welcome on Thursday evening at 7:00 PM. You know each other so well on the net, let’s match faces to names at the show!

This evening program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

FREE to Everyone! facebook.com/

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www.GroomExpo.com • Groom Expo 2017

19


FRIDAY

AL LA CARTE

In this four-hour class you will be shown step by step tutorials on how to properly apply dye for different desired effects.

CGA Salon Semi–Permanent Color Certification by Angela Kumpe & Lori Craig

This will cover numerous aspects of dye application including; how to dye a design on short coats and on a carved coat, how to prevent color bleeding, proper rinsing, proper products for different coat types, how to get desired colors and how to use stencils with dye. Once the demonstration and tutorial portions of the class are finished, each student will be required to participate in a hands-on application test. No dog is needed for this test, the instructors will supply dogs and/or faux fur for the testing. This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at www.GroomExpo.com

Holistic PET

Written by Barkleigh Honors Award Winner Daryl Conner and Barkleigh Honors Nominee Mary Oquendo.

GROOMING

THE ART OF

Helping

Pets Feel AS GREAT AS THEY LOOK

Transform your grooming practice to one that reduces stress and promotes the feeling of comfort and security for pets, clients and yourself!

INCLUDES: • • • •

AVAILABLE NOW AT

20

Register online at

Mindful techniques to reduce stress & improve health. Calming handling procedures for both cats and dogs. Equipment suggestions to make your job easier & safer. Natural cleaning options, marketing tips & more!

WWW.BARKLEIGHSTORE.COM

www.GroomExpo.com • Groom Expo 2017


AL LA CARTE

FRIDAY

Low Stress Grooming: Handstripping Tips, Techniques, & Training

With Mr. Terrier

by Terrie Hayward

By Scott Wasserman

Learn how to set you, the dog, and the family up to succeed. Build a relationship based on trust which will last for many grooming visits to come. Understand how to manage and communicate more effectively to get the behaviors you need in order to groom faster, easier, & safer.

If you mention Terriers in the AKC circuit, Scott Wasserman is a name that comes to mind. Join him as he discusses tools and the proper handstripping techniques that can be used in practical applications in your salon. From harsh coated terriers to sporting dogs, and even those mixed breeds, Scott will share his knowledge on successful handstripping, ending with a live dog demo.

Introductions & Shaping Family Relationships (9–10 AM) We’ll cover strategies to make your introductions count and communicate for collaboration with human clients. Stress: What to Do About It (11–12 PM) Define stress and its counterpart, “relaxation.” We will talk about improving canine body language reading and interpretation skills, and discuss how to react and interact in order to reduce anxiety and thus move more efficiently through the grooming process. Science, Not Opinion (2–3 PM) We’ll dig in a bit to the science behind behavior and explore how a better understanding can translate to more effective grooming strategies. Also, with behavioral science on your side, you will be able to better explain to your human clientele how and why you elect certain techniques. Happy Clients, Happy Business (4–5 PM) We will discuss how creating a positive human/animal bond will improve your business and business goals. We’ll talk about translating satisfied, comfortable, and confident customers into dollars and a stellar reputation for groomers! This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday. Register online at

Understanding the Theory of HandStripping (9 AM - 10 AM) This segment covers hair anatomy, why we hand strip and choosing the right tools for the job. Technique (11 AM - 12 PM) This session discusses the technique of handstripping and covers the steps for staging a coat, rolling a coat and working furnishings, etc. Patterns, Puppies & Pricing (2 PM - 3 PM) This segment covers patterns, grooming puppies and elderly dogs. Pricing and marketing will also be discussed. HandStripping Demo (4 PM - 5 PM) The last hour will feature a live demo on a wire coated dog. This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

www.GroomExpo.com • Groom Expo 2017

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FRIDAY

AL LA CARTE

The

Science of Skin

by Dr. Cliff Faver & Suzanne Marchetti The Science of Skin is a four-part lecture series that builds on concepts. It is very important to attend all four lectures to get the most out of this series so that you can have a complete understanding of the “why” in what you do, or should be doing, in your care of the hair and skin of our pets. This is taught by a veterinarian and a groomer from a scientific perspective but will be taught at a level even the beginner will benefit from.

Short Coat (9–10 AM) Pet coats can be defined into 3 types; short, medium and long. During this lecture Dr. Faver and Suzanne will discuss the short coat and its anatomy, specific skin and hair needs, skin problems specific to the shortcoated pets and the best ingredients to use to get optimal health and beauty. Medium Coat (11–12 PM) During this lecture Dr. Faver and Suzanne will discuss the medium coat and its anatomy, specific skin and hair needs, skin problems specific to the medium coated pets, history and evolution of the medium “primitive” coat and the best ingredients to use to get optimal health and beauty. Long Coat (2–3 PM) During this lecture Dr. Faver and

Suzanne will discuss the long coat anatomy, the specific needs of the longcoated pet, skin problems specific to long coat pets, handling matting and tangling issues and the best ingredients to use to get optimal health and beauty. Therapies (4–5 PM) Do you see pets with allergies, bacterial infections, excessive itching, dry, flakey skin, fungal/yeast infections and parasites but don’t know what to do? During this lecture learn how to successfully work on pets with these skin and hair problems. This comprehensive lecture is complete with case studies, full color before and after pictures and solutions to the pet skin problems groomers see every day. This lecture will help you apply all the principles you have learned in the earlier lectures.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday. 22

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www.GroomExpo.com • Groom Expo 2017


AL LA CARTE

FRIDAY

Pet Professional's

Business Makeover Marketing, Management, Money & Media

by Khris Berry Whether a new or veteran pet professional, this course offers fresh insights which you can easily implement to infuse professionalism and energy into your business. Learn how to develop and redefine the strategies which lead you to run a successful and vibrant pet service business by utilizing the 4 "M's" to transform yourself and your business! Marketing (9–10 AM) How do you set yourself apart in a sea of competitors? Develop a personal brand! This class will help you define and develop your own brand. Whether you are mobile, corporate, solo, or work with other groomers, you can use these skills to distinguish yourself and create your own voice in your everyday workplace. Unleash the power of “You” in your workplace and watch your client base grow! Management (11–12 PM) Learning to manage people effectively is a hallmark of great leaders. Learn tips to manage employees, clients and more in this information packed seminar.

Money (2–3 PM) How do you create a viable self–sustaining business which will sustain, endure, and thrive? In this seminar, you will learn strategies to focus on revenue streams and increase your business profit margin, as well as how to build your business to succeed financially and stabilize your revenue. Media (4–5 PM) This class will offer insights into getting the most from your media choices, avoiding pitfalls, and making bold choices to set yourself apart from competitors. Learn to flex your business muscle by using many forms of media.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday. Register online at

www.GroomExpo.com • Groom Expo 2017

23


FRIDAY

AL LA CARTE

The

Philosophy of

Spa

Do you want to change your regular salon into a spa environment? Learn how to incorporate therapeutics and take your salon to a higher level! Some topics that will be covered in this four-hour program are salon appearance, elite services, therapeutics, ingredients, and calculating fees.

by Michelle Knowles What is Spa? (9 – 10 AM) In the first hour, Michelle will cover the basics of the spa revolution, which includes aromatherapy, essential oils, massage, chromatherapy and topical therapeutics. Nuts & Bolts (11 AM – 12 PM) Michelle will discuss the “nuts and bolts” of the Spa business. Some topics covered will be salon appearance; look like money to make money, customer service; learn to identify and care for the spa client, calculating costs; learn to price your new services, spa menus and marketing techniques; let your clients know what you offer.

Ingredients (2 – 3 PM) This session will cover the importance of ingredients and sourcing your materials. You’ll learn how to read labels at a glance, and what is harmful and what is helpful in the products that you use. Techniques Therapies (4 – 5 PM) The last hour will be focused on putting the techniques and therapies into practice. Learn how to organize your treatments, time management of therapies, product choices and how to put them together to give good spa services.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Jodi’s

Tricks

Trade of the

by Jodi Murphy

Spend the day with Jodi while she grooms several breeds throughout the day. She will share with you all her tips and tricks that she has learned over the years that make her grooms stand out from the rest.

Jodi will discuss the key structure points while grooming which will assist in creating a well-balanced, stylized trim on each breed.

This Day-Long program is included in the VIP, Do-It-All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday. 24

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www.GroomExpo.com • Groom Expo 2017


AL LA CARTE

FRIDAY EVENING

Creating Winning

Learn how to set specific standards and consistent protocols to follow to protect both yourself and the animals you serve. Protocols can include safety regulations, vaccine requirements, equipment usage, handling difficult animals, and environmental conditions.

for Groomers

This evening program is two hours long and is included in the VIP, Do-It-All, Friday/ Saturday, and Thursday/Friday admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Protocols by Dr. Dana Koch

The 4 R’s to Keeping Your

Appointment Book Full

R R R R

by Melissa Verplank

The secret is maximizing your Referrals, Rebooking & Retention Rate. By focusing on these four concepts, you can have an enormous impact on your bottom line.

Cat grooming is an undertapped market. Let Mary walk you through adding cat grooming to your existing business or better yet, become your area’s cat–only grooming facility. This workshop will include marketing, cat physiology, cat behavior and tips on how to wash and dry cats. This evening program is two hours long and is included in the VIP, Do-It-All, Fri./Sat., and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

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You must have the ability to retain clients. Building a system that highlights the 4 R’s is not an overnight process. You need to look at your business model as a whole. You need to leverage yourself within your team and your community. In this session, Melissa shares with you ways she has done multiple times within the pet services field.

This evening program is two hours long and is included in the VIP, Do-It-All, and Thursday/ Friday admissions, or can be purchased separately. See schedule & registration for starting times and fees. Program includes trade show on Friday, Saturday & Sunday.

www.GroomExpo.com • Groom Expo 2017

25


FRIDAY EVENING

AL LA CARTE

The Standard Poodle

by Sue Zecco

Sue will demonstrate techniques and short cuts, provide timesaving tips, and show you how to do quick and stylish everyday pet trims. If there's a single breed that you're certain to find coming to you for grooming, it's the Poodle. All of them—no matter what trim style their owners select—should be elegant, well–balanced, and scissored. Grooming difficult feet, achieving a beautiful topknot, and getting that overall balanced look are not the easiest tasks in the world. Sue will demonstrate techniques and short cuts, provide timesaving tips, and show you how to do quick and stylish everyday pet trims. This evening program is two hours long and is included in the VIP, Do-It-All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

We’ve Heard You Loud and Clear! Introducing NE W ! Mobile Salon and Cat Grooming Release forms. Helping you do your job with a modern professional look!

CAT GROOMINGMOBILE SALON RELEASE FORM

RELEASE FORM Date

Pet Name

Pet Name

Date

Your Pet is IMPO

RTANT to Us!

Because we care about your pet’s safety and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasa nt as possible. Cats are creatures of habit and when exposed to a new environmen t they can experience elevated stress levels. In the event that your cat is too stressed to safely continue the groom, all proce dures will stop and you will be notifie d immediately. Occasionally, groom ing can expose a hidden medical problem or aggravate a curren t one. This can occur during or after grooming. In the best intere st of your pet, we reque st your permission to obtain immediate veteri nary treatment should it become necessary.

I hereby grant permi ssion to this groom ing establishment emergency veterin to obtain ary treatment for my pet at my expen that cats have a greate se. Also, realizing r chance of injury during grooming, grooming establishmen I will not hold this t responsible for accident or injury to my pet.

Your Pet is IMPORTANT to Us! Because we care about your pet’s safety

and well being, we want to assure you that every effort will be made to make your pet’s visit as pleasant as possible. Please understand that due to the very nature of being mobile we will

occasionally be late for an appointment accidents, weather, due to circumstances beyond our control (traffic, time delays. etc.) and cannot be held liable for unavoidable medical problem Occasionally, grooming can expose a hidden during or after grooming. or aggravate a current one. This can occur your permission to In the best interest of your pet, we request necessary. become it should treatment obtain immediate veterinary establishment to obtain I hereby grant permission to this grooming at my expense. emergency veterinary treatment for my pet

Owner Name

Owner Name

Signature Signature

#FR-2 © 2017 Barkle

igh Productions,

Inc. • 717.691.3388

• www.barkleigh.com

#VR-2 © 2017 Barkleigh Productions, Inc.

• 717.691.3388 • www.barkleigh.com

CHECK OUT THE LATEST LINE OF RELEASE FORMS Stock up at the Barkleigh Booth or shop online at www.barkleighstore.com

26

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www.GroomExpo.com • Groom Expo 2017


All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

WEEKEND

Weekend Grooming Topics

Understanding Coat Damage, DeMatting, De-Tangling & De-Shedding — Dave Campanella The most strenuous and timeconsuming physical activities groomers struggle with on a daily basis are deshedding, de-matting, and de-tangling. Many opinions, techniques, tools, and formulas attempt to help tackle these tough challenges, but do you really understand what’s going on from the hair’s perspective to select the most effective approach? You will review demo video and images viewed with an electron microscope of hair samples taken of mats, tangles, and undercoat from several common coat types. You will learn how to safely release more shedding and undercoat with little to no pre-brushing, minimizing your effort,

reducing stress, and avoiding muscle strain and even injury to you and your client dogs. Ultimately you will learn to earn more “making masterpieces out of nightmares in record time!”

you through the initial client interview, what questions to ask, what to do about red flags, and how to adapt the grooming process before you have even taken the cat out of the carrier.

Putting Personality in Shih Tzu & Mixed Breed Heads —Sue Watson Do you have problems getting that right look on the little characters you are working on? If so, Sue will show you some different ways to capture the best look for the dog you are having difficulty with. “Sometimes when you see the same dogs all the time you tend to put the same face on all of them, but they are all different and should look that way,” says Sue. Come see if you can learn something new or even add suggestions to others.

Pet Westie —Janice Fehn Join Janice for this pet Westie demo to learn correct profile, length and how to achieve that perfect look. Also learn how to retain some wire texture in your pet trims and also some tricks to get that head and tail shape correct.

Creative for Fun or Competition —Cindy Oliver and Adriane Pope Come join Adriane and Cindy for a fun filled hour about creative grooming! They will cover everything from simple creative grooming that can be done in your own salon to the extreme creative that you see them do on a competition level. So, if you’re just dipping your toes into creative, thinking about competing, or anything in between - you won’t want to miss this class! Before Grooming a Cat —Lynn Paolillo A successful cat groomer is a problem solver. Every cat grooming appointment must be tweaked in order to ensure a safe and low-stress experience. In this seminar, NCGIA Instructor Lynn will walk

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Time Saving Snap–On Combs —Jay Scruggs Getting a smooth finish can be achieved with Snap-on combs and thinning shears, and Jay will show you how! He will discuss coat textures, applications and techniques that will save minutes off every groom, as well as balance, blending, softening and finishing of pet trims that will put your grooming over the top! Super Styling the Bichon Frise —Sue Zecco Getting the proper breed profile and balance in some dogs is more difficult than in others. The Bichon Frise can fall into the latter category, unless you’re equipped with the knowledge and skills incorporated by Sue. You’ll learn how to use snap-on combs to establish breed profile and balance in half the time you’d otherwise have to spend. Using these scissor and thinning shear techniques, you’ll create the perfect Bichon head, and achieve the beautiful Bichon expression.

www.GroomExpo.com • Groom Expo 2017

27


WEEKEND

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

Weekend Grooming Topics Grooming the Big Dogs: Airedale Terrier —Jay Scruggs The Airedale Terrier—the largest of the terrier group—is commonly called the “King of Terriers”, and should be groomed as such. The Airedale is a hand stripped breed by breed standards, but Jay will show you how to maintain the correct profile in pet trim using clippers. Hand stripping and carding also will be demonstrated to satisfy those owners who want the “natural” look. You’ll learn techniques and short cuts, scissor and thinning shear techniques, and time saving tips on how to achieve a quick and stylish pet trim. Keeping Style in A Short Clip on Drop Coats —Lisa Leady “I don’t like dogs that look like they are standing on sticks, just because the owner wants the pet short,” says Lisa Leady, a top competitive groomer and Groomer Has It Star. “Groomers need to show some style and ability, even on a pet groom. Styling is becoming a lost art, and I want to show groomers that you can still give a pet a short trim while maintaining a great look, appeal and showing some skill.” Drop Coats can be trimmed so many ways so let Lisa get you out of your rut and into some stylish trims. Superstyling the Pomeranian —Sue Zecco Are you having a difficult time trying to get a smooth finish on your dogs without spending a lot of extra time? Sue will demonstrate proper body positioning to get the best control of your shears. Choosing a shear that best

fits your hand is key to balancing a shear for smooth scissor work. While grooming a Pom, Sue will show you simple tips and tricks to help improve the quality of the finish on all breeds. She will also demonstrate how to eliminate that bounce in your shear. Blade type, handle, sizes, and quality of steel will be discussed. Whether you are a beginner or expert, this seminar will benefit you. Hairless to Hair–Free, De–Shedding for Cats —Lynn Paolillo The biggest complaint you’ll hear from cat owners is—they shed so much! Join NCGIA Instructor Lynn Paolillo to discuss selecting the right tools and techniques for de–shedding cats thoroughly and safely. Increase customer satisfaction and your bottom line with this popular add–on service! This lecture includes a live demonstration. Everyday Salon Creative —Angela Kumpe & Lori Craig Learn easy, simple and profitable creative grooming that you can do in your shop. Angela Kumpe and Lori Craig will teach you everything from temporary colors to accessories. You will leave this class with the inspiration and knowledge to get started in creative dog grooming. Caring for the Elderly Pet: Grooming in the Twilight Years —Michelle Knowles Elderly pets have special needs. Changes that come with age need special handling techniques and treatments for skin issues. This seminar discusses the things we can do to make

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the elderly pet more comfortable in their skin and with the grooming experience. Corrective Grooming & Creating Structure —Irina Pinkusevich How does structure affect your pet grooms? In this seminar, Pina will teach you how to make the pet styles that leave your salon “different”. You will learn how to correct defective structure and create structure where it is lacking to make a marked & notable improvement in the look of your grooms. The Timeless Spiral Trim —Dawn Omboy The Spiral trim was first done in 1981 at the Atlanta Pet Fair. Learn more about the beginning of this timeless classic that was the basis of Creative Styling as we know it today. The Spiral has continued to delight groomers to this very day and has been beautifully executed by many over the years. Dawn will show you how to set the pattern in a live demo and top it off with a bit of Airbrushing instruction. Included is a history of how it all began, thanks to the Godfather of Creative Styling, Jerry Schinberg. Mobile Grooming Tips & Tricks —Angela Kumpe Angela will share advice, tips and tricks on many topics of Mobile Grooming. These bits of information can help you while you build a successful mobile grooming business. Some of these topics include scheduling, increasing tips, invoicing, price increases, setting rules and sticking to them, marketing, cancelations, add on services, latch key services, and much more.

www.GroomExpo.com • Groom Expo 2017

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Visit our BOOTH #132 at Groom Expo


WEEKEND

Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

Weekend Grooming Topics Olga’s Grooming Time Savers —Olga Zabelinskaya Olga will discuss how to save time during washing, brushing, dematting, and styling dogs. She will discuss planning the right schedule and using proper tools to help make the grooming process easier. You will enjoy Olga’s unique direct style and her “New Jersey accent”—as she puts it—honed from her homeland in Russia. You will appreciate her hard work ethic and her winning style as one of the top competitors in the world. Salon Trims for the Everyday Groomer —Cheryl Purcell Somewhere between a show trim and a shave down is what we do every day. We all want to be creative and do those big beautiful trims on clients’ pets, but it’s not always practical. Cheryl will review how to determine what is an appropriate trim for each pet, what is a good maintenance length for the client and pet, and discuss the infamous Puppy Cut and what it means to clients. There will be before and after photos and live demos.

Mutt Makeover —Colin Taylor Even Mutts need a bit of flair! Are you getting bored thinking every haircut is the same? This isn’t really such a bad thing as it teaching you to be consistent, however, you can still be this way and still add flair. Colin will show you how to give mutts flair and also the importance of still giving them balance. The Stages of Hand Stripping —Jared Lane In this new exciting demonstration, Jared will share his secrets to successfully hand stripping terriers. He will discuss the different stages of hand-stripping and the details of each process. Jared will share the products he uses along with his techniques such as stripping, carding and rolling. Jared will explain the differences between blown coat, show coat or prime coat, in addition to showing you how to

Designer Breed Tips — Linda Easton Labradoodles and Goldendoodles are gaining in popularity and come in all sizes and coat types. Many pet owners now own mixed breeds. Explore the options to keep these wonderful dogs looking natural yet manageable. Join Linda for grooming tips to make working on large dogs easier, even if they have longer hair, and tips for keeping these designer breeds short and cute without shaving them. Register online at

tackle the coat with the right tools. For the Shear Joy of It —Dara Forleo Seeing that pretty dog that just left your shop, clean and neat, is such a great feeling. Do you care for your shears and blades like you care for the pet? This seminar focuses on the “dos and don’ts” and “ins and outs” of shear and blade maintenance. Your hands, thumb and wrist will thank you. Mobile Grooming Safety —Mary Oquendo Mobile groomers face unique safety challenges that our sister groomers do not. Being aware of what mobile groomers face, we can meet those situations head on. Mary will break down this workshop into 3 categories: our vehicles, work areas, and personal safety.

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31


BIG TO SMALL It Dries Them All!

VISIT US AT BOOTH 13 The Air Force® Master Blaster ® Pet Dryer is the perfect tool for all your furry clients, big or small. Powerful when you need it and gentle when you don’t. Variable speed provides infinite control over airspeed that lets you unleash the power you need for big jobs, while also allowing you to reduce unnecessary noise and velocity by up to 90% when grooming small or short-haired breeds. Less noise means less frightened dogs and more efficient grooming.

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WEEKEND

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

Weekend Business Topics and equipment, and how to convert self–service customers into lifelong grooming clients. Learn how to design and grow the self–service side of your business so that it’s working for you!

Whose Got Your Back When Reactions, Outbreaks and Injuries Happen? —Dave Campanella Salon injuries and accidents happen. It’s not a matter of “If” something goes wrong, but when, how often or how severe. Confidently assess what has happened, know what to do next and stop repeat occurrences. Dave presents simple methods, facts and resources to face and resolve challenges professionally. Dealing with Clients, Product Manufacturers and Veterinarians can often be more challenging than what actually happened. Know what to say to clients, what to ask when reaching out to manufacturers, and how to score points with Veterinarians. No one gets thrown under the bus ever again. Marketing 102 —Cheryl Purcell Marketing is often something that we don’t think about as groomers. Or worse, we think because we have an ad in the phone book (yes, people still use 34

Effectively Selling Add-Ons —Brett Wilson Tired of adding more dogs each and every day to your schedule to make ends meet? Have you raised prices as much as possible for your area but want more? We have all been there. Join Brett as he discusses creating add–ons that truly work and sell, as well as creating Spa Packages your customers will go crazy for. You will be amazed at how much revenue you can generate by doing very little additional work! Who doesn’t love that?

them) or have a web presence that’s all we need. Not true. Cheryl will help you answer these questions and show you how to increase clients. What is Successful Marketing? How Much Should You Spend on Advertising? As well as define the 3 Common Mistakes Employees: Engaged vs Motivated in Marketing and how you can market —Brett Wilson for FREE! On the fence about hiring? Struggling to find great staff, or how to get Utilizing Technology for Your Business more from your staff? Employees are the lifeblood of any industry and they —Brett Wilson Today’s society is changing. Marketing are critical in getting the job done in our serviced based business. Whether you techniques have gotten streamlined with have 0 or 100 employees, this class is for the use of technology. Join Brett as he you. Learn about when to hire, when to discusses the ways you can implement fire, and benefits. This business mantechnology into your grooming business agement class is geared towards owners and make your life less complicated and and will have plenty of time for specific record keeping seamless. employee related questions. Adding Self–Service to Your Salon —Corina Stammworthy & Macie Pisa “Me Too” Grooming Shop: Set Yourself This new salon trend can be an easy Apart from the Competition moneymaker when done right! Corina —Dr. Cliff Faver & Suzanne Marchetti and Macie will cover build–out, products If your grooming salon is just like

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www.GroomExpo.com • Groom Expo 2017


Weekend Business Topics everyone else, why would people come to you? Let’s look into niche marketing and talk about how you can beat the competition in your area. Find new ways to work smarter, not harder to increase your income! Handling Bad Reviews with a Winning Attitude —Khris Berry Every business eventually faces the dreaded bad review. Handling bad reviews with class and style is an art —and this seminar will teach you how to navigate the treacherous waters of Google, Yelp, and Facebook reviews. You will learn how to craft appropriate responses; emotional, non–emotional, factual, humorous, and many more. Your public response (or lack thereof) to your reviews can be a powerful tool in traversing social media and maintaining your reputation. Learn to respond with passion and confidence and represent your business in a professional manner.

grooming! See how their mobile businesses, combined of 36 years, have been successful and how yours can be too! Listen to tips, experiences, funny stories, and more. If you’re just getting into mobile grooming or are a seasoned mobile groomer, this class is for you! Marketing with Google AdWords —Laura Hearn Did you know it can take a new website 2–4 weeks to be found on Google? Laura Hearn shows you how to utilize Google AdWords so your website shows up on the front page when clients search for your services. We will discuss

creating your ad, target key words, scheduling/timing and budgeting. Bring your laptop/tablet/smart phone as we’ll be going step by step through the process. What You Don’t Know Could Cost You Confused about your employment status? Not sure how to classify the groomers in your salon? The IRS has been watching small businesses closely and cracking down on misclassified workers. In this seminar, Barb will explain the types of workers, their responsibilities and help you to be in compliance as a groomer or a salon owner.

We Know Mobile —Cindy Oliver & Adriane Pope Come join Adriane and Cindy for a fun, informative hour about mobile

Put Yourself in the

VIP Seat!

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35


WEEKEND

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

Weekend Behavior & Health Topics ers’ production. If you want to understand why this happens, learn to prevent it, and what you can do to feel better, this class is for you. We will discuss how scissor fit and use affects your hand, fatigue and carpal tunnel problems.

The Revolutionary Groomer —Sarah Ottinger In this in–depth seminar, Sarah will teach healthy and effective techniques to uplift the attitude, decrease stress and exhaustion, attack negativity, increase energy, and create a positive and thriving salon work environment that will maximize profit and success. This class is designed to put you on top of your game and bring out the best salon in town. Attitude is everything. Learn about the five senses, how they affect our attitude and how to positively influence these senses by creating a happier, healthier lifestyle while on the clock. Some of the exciting topics Sarah will discuss are energy /metabolism boosting snacks/meals, the diffuser and effective oils, salon design and order, quick and easy workouts, building confidence, tips and so much more! You won’t want to miss this revitalizing class. Become the BEST YOU and build the BEST SALON. 36

Working to Live or Living to Work —Barb Hoover Balance; it can be hard to find when it comes to work, family and pets. We are often pulled in so many directions trying to please our clients and take care of our families that we don’t take care of ourselves. Do you eat lunch on the run, if even at all? Do you work even when sick or injured? Are you so exhausted after a holiday rush that you can’t enjoy the holiday with your family and friends? At the end of the day are you too tired to even groom your own dogs or sit down to dinner with your kids? Barb will share tips on creating a balance with time saving tricks to give you more free time and self-care plans to make you feel and work your best. Groomer’s Health: Prevention & Well Being — Linda Easton & Jim Warner Hand and wrist carpal tunnel, back pain and fatigue limit too many groom-

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First Impressions: Making Your Initial Meeting Count — Terrie Hayward Have you ever heard the saying that first impressions are lasting? This holds true for dogs as well. As such, we only have one opportunity to make that first impression a positive one. There are many strategies that we can employ in order to make your first meeting a good one. Join Terrie Hayward of PAW–Positive Animal Wellness to talk more about techniques and tips to establish that first meeting as the best that it can be and to set you, the dog, and the family up for success and a long, lasting grooming relationship! Fear Recovery: Learning to Trust the Brush Again — Michelle Knowles Many of the pets we groom are rescues that come with an uncertain history, a huge mistrust in strangers, or fear of grooming in general. This class discusses the different methods and techniques for helping pets gain trust in the grooming process. Answering Common Pet Nutrition Questions —Dr. Callie Harris Pet owners are faced with a multitude of options for feeding their pet and often turn to the people they trust the most for advice. Along with the veterinarian and

www.GroomExpo.com • Groom Expo 2017


All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

WEEKEND

Weekend Behavior & Health Topics the veterinary support staff, groomers are asked to offer their opinion on what owners should feed their pet. With so much information available to the pet owner about pet nutrition, it can be a daunting task to help the owner evaluate this information for accuracy and determine what information is pertinent to the individual pet. Though it should always be advised that your client refer to their veterinarian with their medical and nutritional concerns, this lecture will provide resources to help you educate pet owners regarding information on the internet and other sources.

How to Not Get Bit! —Scott Wasserman This seminar explains the “hows” and “whys” a dog may bite. It covers everything from puppy development, noise sensitivity, handling puppies, geriatric dogs and special needs pets.

to closely evaluate the oral cavities of our favorite furry friends can help us to recognize periodontal disease and other potential dental issues. This knowledge can contribute to increase revenue for your grooming practice.

It’s All About the Teeth —Dr. Dana Koch Periodontal disease can cause serious issues for our pets including heart and kidney diseases. This program will focus on the importance of dental health in our pets and the role groomers can play in educating pet owners. Learning how

Handling Techniques for Cat Grooming —Lynn Paolillo Working with cats is completely different from dog grooming. Learn about working with a cat’s temperament, body style, anatomy, and behaviors in order to choose the appropriate handling techniques and grooming services for each cat. This seminar

Register online at

www.GroomExpo.com • Groom Expo 2017

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BARKLEIGH HONORS Grooming Industry Awards Categories Blog of the Year

Up and Coming Speaker of the Year

Groomer of the Year

Groomer Website or Facebook Page of the Year

Humanitarian of the Year

Creative Groomer of the Year

Speaker of the Year

Vendor of the Year

Contribution to the Industry Congeniality Award

Up and Coming Groomer of the Year Grooming Judge of the Year

Video of the Year

Book of the Year

Writer of the Year

New Product of the Year

Lifetime Achievement Award

SATURDAY NIGHT - AZTEC ROOM Must have ticket to attend


WEEKEND

All Sat./Sun. Programs are 1 hour. See pages 59-61 for purchasing options.

Weekend Behavior & Health Topics includes a live demonstration. Know Your Breeds — Dr. Dana Koch Not every breed of dog is created equal and it is important to know specific characteristics of various breeds to help better serve your clients. Learn about various medical conditions that can affect the dogs you work with and gain advanced knowledge to further impress your clientele. Grooming Salons: A Petri Dish for Disease —Dr. Cliff Faver Ever wonder what “beasties” are lurk-

ing around your grooming salon? What about the risks to the pets, to you, or your family? What you don’t know can hurt you! We will also address some of the myths/ misconceptions from a scientific approach of some of the disease processes we commonly are exposed to. You will learn some of the common hazards you are faced with and common-sense ways to minimize your exposure to them. Working with NO-NO Bad Dogs! —Lisa Leady Working with no-no bad dogs can be a stressful feat, not only for the dog, but

for the groomer as well. Sending a dog home unfinished isn’t the answer. If you want to learn how to groom this type of dog, this is the seminar you don’t want to miss. Lisa will teach you techniques on how to get through a no-no bad dog. Bleeding Injuries for Groomers —Mary Oquendo We work with live animals. They zig, we zag and the next thing we know, blood is flowing. This workshop will cover how to stop most bleeding injuries along with what products to use. It will include a demo on wrapping an ear and paw injury.

Free software to grow your grooming business! Join 100’s of pet businesses saving time and money reaching 1000’s of pet lovers!

Vis Grooimt us at Booth Expo #12!

BizBark is simple but powerful software that connects pet businesses with customers to build sales. It’s specifically designed just for businesses like yours, and runs anywhere, on any device, 24/7! BizBark offers scheduling, contact management and advertising features that integrate directly with the BabelBark mobile app for pet parents. Quickly schedule appointments thru BizBark or enable customers to do so thru the mobile app. Integrates with your current management system for ease of use. Create targeted promotions, upsell services and products, and provide enticing offers to increase revenue. Enable customers to connect with you to share medical records and vaccination details automatically. And the best part is, it’s FREE!

Visit bizbark.com to learn more! bizbark.com 800.966.3428 info@bizbark.com

Register online at

www.GroomExpo.com • Groom Expo 2017

39


Speakers & Judges

40

KHRIS BERRY

DAVE CAMPANELLA

LORI CRAIG

TERI DIMARINO

LINDA EASTON, ICMG

DR. CLIFF FAVER

JANICE FEHN, CMG

DARA FORLEO

ANNE FRANCIS

DR. CALLIE HARRIS

TERRIE HAYWARD

LAURA HEARN

BARB HOOVER

MICHELLE KNOWLES

DR. DANA KOCH

ANGELA KUMPE

JARED LANE

LISA LEADY

JENNIFER LEE

SUZANNE MARCHETTI

Register online at

www.GroomExpo.com • Groom Expo 2017


Speakers & Judges

MACKENSIE MURPHY

JODI MURPHY, NCMG, MPS

CINDY OLIVER

DAWN OMBOY

MARY OQUENDO

SARAH OTTINGER

LYNN PAOLILLO

IRINA PINKUSEVICH

JILL PIPINO

MACIE PISA

ADRIAN POPE

CHERYL PURCELL

VICTOR ROSADO

KATHY ROSE

JAY SCRUGGS

SUSAN SHOLAR

TAMMY SIERT

CORINA STAMMWORTHY

COLIN TAYLOR

MELISSA VERPLANK

Register online at

www.GroomExpo.com • Groom Expo 2017

41


G N I M O O GR

W O H S

October 12 15, 2017 STURBRIDGE HOst hotel STURBRIDGE, Massachusetts www.

NewEnglandGrooms.com


Speakers & Judges

JOEY VILLANI

DR. JIM WARNER

SCOTT WASSERMAN

OLGA ZABELINSKAYA

SUESAN WATSON

BRETT WILSON

SUE ZECCO

EW

N

Coat Styling Spray Gives long-lasting lift, fullness and form Hair stands out, allowing for a smoother scissor finish Pumps up thin coats, defines hard-to manage coats and tones up healthy coats

SHOW SPECIAL* Only $7.00 each *Available at the Davis booth while supplies last! Not available for shipping.

DavisGroomExpoHalfpg.indd 1

7/5/17 1:14 PM

Register online at

www.GroomExpo.com • Groom Expo 2017

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FRIDAY • SATURDAY

COMPETITIONS

25,000 in Prize Money

$

2016 BEST IN SHOW WINNER, HEATHER ROOZE

This premier grooming event will take place on Friday and Saturday, when the nation’s best groomers vie for the top positions in this GroomTeam sanctioned competition. Beginner to expert skills will be tested in this world class event. Huge prize money is being offered in all levels of competition at Groom Expo. Contest sponsors are Wahl, 123Pet Software, Purina Pro Plan, Andis, Tropiclean, Earthbath, Nature’s Specialties, and E-Z Groom. Each tournament features combined classes and levels of skill. Classes offered are Poodle; All Other Purebreds; Wire Coated Breed; and Sporting and Salon Freestyle. Sunday will feature the AKC Creative Styling Tournament. The crowning of the Wahl World Champion will take place during the Saturday Barkleigh Honors Dinner. The contest will be broken into five tournaments, each offering prize money and trophies. Three levels of competition skills will be offered in each tournament.

COMPETITIONS

SATURDAY EVENING

Abstract Creative Runway

2016 ABSTRACT CREATIVE RUNWAY FIRST PLACE WINNER, CINDY OLIVER

Following the Best in Show awards at Groom Expo, groomers will have the opportunity to showcase the beauty in simplicity by entering EZ Groom’s abstract runway competition. Taking place between Saturday’s dinner and the Barkleigh Honors Awards, the competition features beautifully sculpted, simple abstract designs that use minimal color, if any. These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for prizes of $1000, $500, and $250.

For ALL contest rules and information go to www.GroomExpo.com 44

Register online at

www.GroomExpo.com • Groom Expo 2017


SPECIAL EVENTS

SATURDAY EVENING

Two Huge Events Saturday Night An elegant dinner begins at 7 PM on Saturday evening followed by Best In Show Awards, Abstract Creative Runway and Barkleigh Honors Awards. INDUSTRY’S “THE GROOMING INE!” TRADE MAGAZ

VOL. 35 ED. 11 • NOVEM

BER 2016

WWW. GROO MERTO

GROO MER .COM

Best in Show Awards

CH OO SIN G

THE RIGHT

POO SHAMR BUS INES S FOR YOU

BACK TO BASICS

POODLE

TRIMS

GROOM EXPO 2016

S CON TES T RES ULT

winner Smart Best in Show Award Groom Expo 2016 Pet Reisenweaver of Heather Rooze with Kristie aphy. Photo by Animal Photogr

BARKLEIGH HONORS

2017

After dinner, the GroomOlympics Best in Show awards will take center stage. All the Wahl big bucks will be given away as groomers from the five classes who competed on Friday and Saturday strut their stuff. The winners will be chosen by the judging panel. The Purina Pro–Plan Best All Around Groomer and the GroomOlympics World Champion will be crowned. Following the Best in Show awards is Saturday evening’s Abstract Runway Competition. Barkleigh Productions and Groomer to Groomer magazine are excited to present the 7th annual Barkleigh Honors Awards! These are the grooming industry’s most extensive awards. “Our goal is to recognize the groomers that go above and beyond in their contributions to our industry,” explains Barkleigh president Todd Shelly. “All awards must be substantiated and will not be determined by popularity alone. However, there will be some categories where the top four or five finalists, and ultimately the winner, will be determined by popular vote. Other categories, like Competitor of the Year, will be determined by a point system. This will keep things fun and fresh.” Preceding the Awards will be the elegant Abstract Creative Runway competition. A special lighted catwalk will be constructed for this event.

Tickets included in Deluxe or VIP seminar package. Dinner tickets must be purchased to attend the Barkleigh Honors Awards and Abstract Creative Runway event. Dinner tickets WILL NOT BE AVAILABLE at the show.

Register online at

www.GroomExpo.com • Groom Expo 2017

45


WEEKEND

COMPETITIONS

Rescue Round-Up Invitational “THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 35 ED. 12 • DECEMBER 2016

WWW. GROOMERTOGROOM ER .COM

FEATURING

2017 PULL-OUT

GROOMER CALENDAR LAGOTTO

ROMAGNOLO

GROOMING 101

ASK THE

GROOMING

TUTOR:

CONTROLLING

THE CHAOS

Patricia Parsons winner of the Rescue Round Up Invitational at Groom Expo 2016 with representative Michel Dixon.

Patricia Parsons - Groom Expo 2016 Rescue Round-Up Invitational First Place Winner

46

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The Forth Annual Rescue Roundup Invitational will be held on Sunday this year at Groom Expo. The event is the culmination of a year’s worth of rescue competitions at shows all over the country. The top three placements from Groom Expo 2016, Groom Expo West, Atlanta Pet Fair, Northwest Grooming Show, PetQuest and SuperZoo were all invited to compete. The top three placements will split a prize package valued at over $10,000. In addition to that, the winner will be featured on a future issue of Groomer to Groomer and get an all-expense paid trip on the Barkleigh Cruise. But, the real winner in this event are the dogs that are in need of a home. Nearly every dog used in the competitions over the past three years has been adopted. Barkleigh also makes a donation to the participating shelters and rescue groups. Several vendors also provide products and donations.

For ALL contest rules and information go to www.GroomExpo.com

www.GroomExpo.com • Groom Expo 2017


COMPETITIONS

SUNDAY

Creative

Grooming Competition

5,500 TOTAL PRIZE MONEY

$

This is the highlight of the Expo, with the winner taking home great prize money. This contest will offer first, second and third placements with $2500, $1500 and $1000 to each winner, respectively, from The American Kennel Club. The winner of the People’s Choice Award will win $500.00 and will be seen on the cover of Groomer to Groomer magazine. The contest is scheduled for Sunday afternoon, and viewing is FREE to all seminar and trade show attendees.

VOL. 35 36 ED. 11 2 • •FEBRUARY NOVEMBER 2017 2016

THEY ARE WHAT

THE Y EAT

EDUC ATING

YOUR CLIENT S GROOMI NG THE

SHEPHERD

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” WWW. GROOMERTO GROOMER

GROOMER .COM

People’s Choice Angela Kumpe - Groom Expo 2016 Creative Styling First Place & People’s Choice Award Winner

2016

NEW ENGLAND GROOMING SHOW

CONTES T RESULT S

cover and $500 prize Photo by Animal Photography

For ALL contest rules and information go to www.GroomExpo.com

Show Close

Auction

On Sunday, following the show at 6:00 PM, a fast-paced auction will be held to sell all unclaimed Silent Auction items and products donated from booths at the show close.

Register online at

www.GroomExpo.com • Groom Expo 2017

47


SPECIAL EVENTS

Grooming Salon

Puppy

Playground Marketing Magnet and Socialization Center

Open 24 /7 The Grooming Salon, our state-ofthe-art grooming salon, will be built right at Groom Expo. You can watch contestants prepare their dogs, using the latest in grooming equipment. See gleaming bathing tubs, top of the line stand and floor dryers, and hydraulic tables in operation from some of the leading manufacturers in our industry. This convenient grooming oasis will be open 24 hours a day. It is the perfect place for contestants to bathe, prep and pre-groom their dogs before your eyes. See how others work with this quality equipment (that you might want to buy) in a real-life situation.

48

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Dog group play is one of the biggest innovations in the history of the pet care industry. Groomers, boarding facilities, day cares and communities have incorporated play groups. As a marketing tool, Puppy Playgrounds are a high energy and visual attraction to your business. Puppy play groups are not just a fad. They can be safe and fun socializing centers for pet owners and their pets. Find out all the potential benefits of operating a Puppy Playground, and hear Gary Bessette offer his years of expertise in safe handling of pet play. Find out how you can incorporate this money maker into your business.

Puppy Playground

Playnight

Friday Night 7PM More than 80,000 dogs have participated on the Playground. The systems that have evolved are focused on safety and promote owner responsibility. We invite you to come see what we do. Learn why we do it, and how you can too!

This is a

FREE Program to all attendees Friday evening at 7PM

www.GroomExpo.com • Groom Expo 2017


MEAL FUNCTIONS

SATURDAY • SUNDAY

Luncheons Luncheons have always been great fun at Groom Expo—a really nice time to get to know pet professionals from another state or even another country. Plus you will be served a tasty meal… without eating it on the run or at your grooming table! Now there is a plus.

saturday

12–1 PM sunday

12–1 PM

InDoor Horse Racing All the excitement of being at the track without the manure! Get ready to be swept into the action with our professional announcer. Check out the odds and place your “bet” at the betting windows. Cheer on your favorite horse and win prizes.

Name That Tune Music Bingo Name that tune music bingo. The game that involves everyone! Play as an individual or as a team with your entire table. “Just a small town girl, Livin in a lonely world, she took the midnight train...” Great songs everyone knows by heart, sing along, identify the song and score prizes.

Expo Luncheons are included in Do-It-All Deluxe, Weekend Deluxe, as well as Family and Friends Expo Meals packages. Luncheons may also be purchased separately. See pages 59-61 for purchasing options.

Register online at

www.GroomExpo.com • Groom Expo 2017

49


SPECIAL EVENTS

with Reneé Rowan Basel

GroomExpo

Newbie Tour Are you new to GroomExpo? With so many booths, demos and contests going on, being a newbie can seem a bit overwhelming. The GroomExpo Newbie tour is a perfect way to find your way around and navigate the show like a pro! Join other show newbies at 10:30am, 1pm or 3:15pm on Friday, Saturday or Sunday (by the Registration Desk) to navigate the trade show with our knowledgeable tour guide. Participants even receive a special gift!

50

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Join us and your peers Sunday morning for a fabulous breakfast featuring worship by Reneé Rowan Basel. Reneé graduated from Central Bible College in 1988 with a degree in Vocal Performance/Sacred Music. Since 1989, Reneé’s ministry has taken her across the United States in concerts, youth retreats, churches, conventions, telethons, seminars and on numerous television stations as the Keynote Speaker, Worship Leader or Musical Artist. Reneé has several solo recordings to her credit and has written two children’s musicals. She is currently working on another recording project that will be released later this year. Ticket must be present to attend the event. Gospel Concert and Breakfast is included with the VIP and deluxe packages. It can also be purchased separately. See page 59 for Package Plans.

www.GroomExpo.com • Groom Expo 2017


Contest Grooming Tables Provided by

10% OFF Lowest Listed Price

Ryan’s is sponsoring hydraulic grooming tables with grooming arms for the use of contestants. These tables will be offered at show special prices.

Hydraulic and Electric available! Reserve your equipment at the show! Call Brenda at (800) 525-7387 ext. 222.


LOCATION

Hershey Lodge & Convention Center A warm welcome awaits you at The Hershey Lodge, the beautiful resort that is home to Groom Expo. It is one of the experiences that makes our event so special. When you enter the lobby, you will be drawn to the massive stone fireplace. Post and beam ceilings, stonework, and comfortable furniture pay homage to Hershey’s rural Pennsylvania Dutch heritage and make this lobby a memorable place to meet, greet, gather and relax. At night, you will enjoy the deluxe rooms, with regional decor and Hershey’s Kisses on your pillow. Restaurants and lounges offer a varied selection of cuisine. There is casual dining in Lebbie Lebkicker’s Eatery & Pub or steaks at The Hershey Grill. The Forebay, Bear’s Den and Lobby Lounge are places to “talk dog” or wind down after a day of seminars. Close to The Hershey Lodge, a multi-million dollar spa joins the great amenities. An airport shuttle from Harrisburg International Airport is available with 24-hour reservation. There is a charge for the shuttle. No pets are permitted at the Lodge or Show. Dogs involved in the contest and demonstrations may stay in the secure dog holding area. Request information from Barkleigh.

The Hershey Lodge and Convention Center West Chocolate Ave. & University Drive, P.O. Box 488 • Hershey PA 17033 Phone (717) 533-3311 • Fax (717) 533-9642

Hershey Lodge Home of Groom Expo!

ROOM RATE: $185* / Night Reservation Deadline: 8/24/2017 Call (717) 533-3311 or (800) 533-3131

*Tell them you are with Groom Expo!

Camping Hershey Highmeadow Campground offers an ideal setting near the Hershey Lodge with over 300 open and shaded sites. Dogs are permitted on leash. Call (800) 437-7439 or go to hersheycamping.com for more information. Pets are not permitted at the show!

52

Register online at

www.GroomExpo.com • Groom Expo 2017


SCHEDULE

THURSDAY 10:30 AM REGISTRATION & VIP LOUNGE OPENS 12-6 PM • Brusher Bather Certificate Program — Teri DiMarino 12-4 PM • It’s a Snap! Snap–On Combs to Simplify Your Every- day Grooms — Mackensie Murphy & Anne Francis • Barkleigh Pet Professional First Aid/CPR Certification — Jill Pipino • Master Touch for Your Everyday Grooming —Victor Rosado • AKC Salon Certification: Safety in the Shop — Susan Sholar • Paving the Way to Success: A Guide to Business and Individual Changes — Joey Villani

Thursday Evening 7-9 PM • Behavioral Grooming: Creating a Fear-Free Grooming Experience— Khris Berry • Allergies: Facts & Myths — Dr. Cliff Faver • Asian Fusion — Jennifer Lee • Mobile: The Good, The Bad, & The Ugly — Brett Wilson 7-9 PM

Internet Mingle

• A Day with Olga — Olga Zabeliskaya

FRIDAY 8 AM REGISTRATION & WORLD DOG EXPO VIP LOUNGE OPENS 9-10 AM DAY LONG PROGRAMS PART 1 • Pet Professional’s Business Makeover: Marketing — Khris Berry • Science of Skin: Short Coat — Dr. Cliff Faver & Suzanne Marchetti • Low Stress Grooming: Introductions & Shaping Family Relationships — Terrie Hayward • The Philosophy of Spa: What is Spa? — Michelle Knowles • CGA Salon Semi–Permanent Color Certification — Angela Kumpe & Lori Craig • Jodi’s Tricks of the Trade — Jodi Murphy • Handstripping with Mr. Terrier: Understanding the Theory of HandStripping — Scott Wasserman 10 AM

54

TRADE SHOW OPENS

12-2 PM LUNCHEON (MEAL SERVED 12-1 FOLLOWED BY ENTERTAINMENT) 1 PM NEWBIE TOUR OF THE SHOW 2-3 PM DAY LONG PROGRAMS PART 3 • Pet Professional’s Business Makeover: Money — Khris Berry • Science of Skin: Long Coat — Dr. Cliff Faver & Suzanne Marchetti • Low Stress Grooming: Science, Not Opinion — Terrie Hayward • The Philosophy of Spa: Ingredients — Michelle Knowles • CGA Salon Semi–Permanent Color Certification — Angela Kumpe & Lori Craig • Jodi’s Tricks of the Trade — Jodi Murphy • Handstripping with Mr. Terrier: Patterns, Puppies & Pricing — Scott Wasserman

10:30 AM NEWBIE TOUR OF THE SHOW

3:15 PM NEWBIE TOUR OF THE SHOW

11-12 PM DAY LONG PROGRAMS PART 2 • Pet Professional’s Business Makeover: Management — Khris Berry • Science of Skin: Medium Coat — Dr. Cliff Faver & Suzanne Marchetti • Low Stress Grooming: Stress: What to do About It — Terrie Hayward • The Philosophy of Spa: Nuts & Bolts — Michelle Knowles • CGA Salon Semi–Permanent Color Certification — Angela Kumpe & Lori Craig • Jodi’s Tricks of the Trade — Jodi Murphy • Handstripping with Mr. Terrier: Technique — Scott Wasserman

4-5 PM DAY LONG PROGRAMS PART 4 • Pet Professional’s Business Makeover: Media — Khris Berry • Science of Skin: Therapies — Dr. Cliff Faver & Suzanne Marchetti • Low Stress Grooming: Happy Clients, Happy Business — Terrie Hayward • The Philosophy of Spa: Techniques Therapies — Michelle Knowles • CGA Salon Semi–Permanent Color Certification — Angela Kumpe & Lori Craig • Jodi’s Tricks of the Trade — Jodi Murphy • Handstripping with Mr. Terrier: HandStripping Demo — Scott Wasserman

Register online at

6 PM

TRADE SHOW CLOSES

www.GroomExpo.com • Groom Expo 2017


SCHEDULE

FRIDAY EVENING 6-8 PM • Creating Winning Protocols for Groomers — Dr. Dana Koch • How to Add Cat Grooming to Your Salon — Mary Oquendo • The 4 Rs to Keeping Your Appointment Book Full — Melissa Verplank • Big & Beautiful: The Standard Poodle — Sue Zecco 7 PM Play Night at the Puppy Playground 9 PM

Friday Night Glow Party

9 pm

OPENING NIGHT PARTY — OPEN TO EVERYONE!

SATURDAY 8 AM

REGISTRATION & WORLD DOG EXPO VIP LOUNGE OPENS

9-10 AM SESSION 1 • First Impressions: Making Your Initial Meeting Count — Terrie Hayward • It’s All About the Teeth — Dr. Dana Koch • Creative for Fun or Competition — Cindy Oliver & Adriane Pope • Before Grooming a Cat — Lynn Paolillo • Marketing 102 — Cheryl Purcell • Time Saving Snap-On Combs — Jay Scruggs • Putting Personality in Shih Tzu & Mixed Breed Heads — Sue Watson 10 AM

TRADE SHOW OPENS

10:30 AM NEWBIE TOUR OF THE SHOW 11-12 PM SESSION 2 • Handling Bad Reviews with a Winning Attitude — Khris Berry • Groomer’s Health: Prevention & Well Being — Linda Easton & Jim Warner • “Me Too” Grooming Shop: Set Yourself Apart from the Competition— Dr. Cliff Faver & Suzanne Marchetti • Pet Westie — Janice Fehn • Fear Recovery: Learning to Trust the Brush Again — Michelle Knowles • Mobile Grooming Tips And Tricks — Angela Kumpe • Super Styling the Bichon Frise — Sue Zecco 12-2 PM LUNCHEON (MEAL SERVED 12-1 FOLLOWED BY ENTERTAINMENT) 1 PM

Newbie Tour of the Show

2-3 PM SESSION 3 • Know Your Breeds — Dr. Dana Koch • Everyday Salon Creative — Angela Kumpe & Lori Craig • We Know Mobile — Cindy Oliver & Adriane Pope • Corrective Grooming & Creating Structure — Irina Pinkusevich • Salon Trims for the Everyday Groomer — Cheryl Purcell • Understanding Coat Damage — Dave Campanella • Utilizing Technology for Your Business — Brett Wilson 3:15 PM NEWBIE TOUR OF THE SHOW 4-5 PM SESSION 4 • Caring for the Elderly Pet: Grooming in the Twilight Years— Michelle Knowles • Working with the NO-NO Bad Dogs! — Lisa Leady • Bleeding Injuries for Groomers — Mary Oquendo • Hairless to Hair–Free, Deshedding for Cats — Lynn Paolillo • Mutt Makeover — Colin Taylor • Employees: Engaged Vs Motivated — Brett Wilson • What You Don’t Know Could Cost You — Barb Hoover 6 PM

TRADE SHOW CLOSES

Saturday Evening 7 PM

Saturday Evening Dinner, Wahl Best in Show Awards, EZ Groom Abstract Runway & Barkleigh Honors Awards

Register Online!

www.GroomExpo.com Register online at

www.GroomExpo.com • Groom Expo 2017

55


SCHEDULE

SUNDAY 7 AM Morning Devotions — Don & Barb Kassebaum 8-10 AM Gospel Concert & Breakfast (Meal Served 8-9 followed by entertainment) 9 AM

REGISTRATION AND WORLD DOG VIP LOUNGE OPENS

10 AM

TRADE SHOW OPENS

10:45 AM NEWBIE TOUR OF THE SHOW 11-12 PM SESSION 5 • For the Shear Joy of It — Dara Forleo • Answering Common Pet Nutrition Questions — Dr. Callie Harris • The Timeless Spiral Trim — Dawn Omboy • The Revolutionary Groomer — Sarah Ottinger • Whose Got Your Back When Reactions, Outbreaks and Injuries Happen? — Dave Campanella • Olga’s Grooming Time Savers — Olga Zabelinskaya • Superstyling the Pomeranian — Sue Zecco 12 PM NEWBIE TOUR OF THE SHOW 2-3 PM SESSION 6 • Designer Breed Tips — Linda Easton

• Grooming Salons: A Petri Dish for Disease — Dr. Cliff Faver • Mobile Grooming Safety — Mary Oquendo • Grooming the Big Dogs: Airedale Terrier — Jay Scruggs • Adding Self–Service to Your Salon — Corina Stammworthy & Macie Pisa • How To Not Get Bit! — Scott Wasserman • Effectively Selling Add–Ons — Brett Wilson 4-5 PM SESSION 7 • Marketing with Google Adwords — Laura Hearn • Working to Live or Living to Work — Barb Hoover • The Stages of Hand Stripping — Jared Lane • Keeping Style in a Short Clip on Drop Coats — Lisa Leady • Handling Techniques for Cat Grooming — Lynn Paolillo 5 PM

TRADE SHOW CLOSES

6 PM

SHOW CLOSE AUCTION

EARLY BIRD SPECIAL! HURRY! OFFER EXPIRES 9/1/2017

NAME:

Any Educational Package Admission!

BUSINESS:

Groom Expo

ADDRESS: CITY: STATE:

ZIP:

$25 OFF

PHONE: (

)

EMAIL: Barkleigh Productions Inc. • 970 W. Trindle Road • Mechanicsburg PA 17055 (717) 691-3388 • Fax: (717) 691-3381 • info@barkleigh.com • www.groomexpo.com

Sept. 14-17, 2017 Hershey, PA

Send with Registration • ONE PER PERSON • May not be combined with any other offer

Register Online!

www.GroomExpo.com 56

Register online at

www.GroomExpo.com • Groom Expo 2017


CONTEST SCHEDULE

CONTEST SCHEDULE in the Red Clipper Arena

THURSDAY 3 PM Dog Holding Area Opens 6:30 PM Judges Meeting 7 PM Contestant Meeting

FRIDAY THE NATURAL CHOICE OF PROFESSIONAL GROOMERS® SINCE 1986

PMS 4665

customer proof

the label shoppe

15430 Proctor Ave. City of Industry, CA 91745 Tel: 626.333.4001 • Fax: 626.333.6152

O.K. to print O.K. to print with changes Submit New Proof Signature

PMS 329

PMS 4635

Client: NS Final Size:

PMS BLACK

Job Name:

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Finishing LAM UV SPOT UV

Material

Please review this proof for accuracy. Ensure that size, layout, color, substantive content, spelling, grammar, and other special features are correct. By initialing or signing this proof, you approve the artwork as-is and certify that you have the authority to do so. Further, you agree to indemnify and hold harmless the label shoppe for any errors you may have missed.

Date:

Proof Completed on 03/06/09

REV:0

8 AM 9 AM 12 PM

Nature’s Specialties Wire Coated Breed Tournament Check In Nature’s Specialties Wire Coated Breed Tournament Start Nature’s Specialties Wire Coated Breed Tournament Awards

1 PM 2 PM 2:30 PM 5 PM

123 Pet Software All Other Purebreds Tournament Check In 123 Pet Software All Other Purebreds Tournament Start Friday Rescue Clip-In Check In Friday Rescue Clip-In Start 123 Pet Software All Other Purebreds Tournament Awards Friday Rescue Clip-In Awards

SATURDAY 8 AM 9 AM

Earthbath Sporting & Salon Freestyle Tournament Check In Earthbath Sporting & Salon Freestyle Tournament Start

12 PM

Earthbath Sporting & Salon Freestyle Tournament Awards

1 PM 2 PM 2:30 PM 5 PM 5:30 PM 7 PM

Tropiclean Poodle Tournament Check In Tropiclean Poodle Tournament Start Saturday Rescue Clip-In Check In Saturday Rescue Clip-In Start Tropiclean Poodle Tournament Awards Saturday Rescue Clip-In Ends with Awards to Follow Wahl Best In Show Judging Wahl Best in Show & Purina Best All Around Awards following Awards Dinner (Must Have Dinner Tickets) E-Z Groom Abstract Creative Runway

SUNDAY 7:30 AM Andis Rescue Round-Up Invitational Check In 8 AM Andis Rescue Round-Up Invitational Start 11:30 AM Andis Rescue Round-Up Invitational Awards 12:30 PM AKC Creative Styling Tournament Check In 1 PM AKC Creative Styling Tournament Start 4 PM AKC Creative Styling Presentations & Awards

Register online at

www.GroomExpo.com • Groom Expo 2017

57


SCHEDULE

Contestant Prize List GroomOlympics Best in Show CHAMPION

Creative Styling Tournament

BEST ALL AROUND GROOMER

First Place • Second Place • $1500 Third Place • $1000

$5000

$2500

$2000

BEST IN GROUP

FIRST: $400 SECOND: $200 THIRD: $100

People’s Choice Award • $500

Plus cover of Groomer to Groomer (see rules)

GROOMOLYMPICS TOURNAMENT AWARD SPONSORS

THE NATURAL CHOICE OF PROFESSIONAL GROOMERS® SINCE 1986

PMS 4665

PMS 329

PMS 4635

GROOMOLYMPICS TOURNAMENT PRIZE MONEY

OPEN FIRST PLACE Second Place Third Place

INTERMEDIATE $350 $250 $150

FIRST PLACE Second Place Third Place

$250 $125 $75

customer proof

the label shoppe

15430 Proctor Ave. City of Industry, CA 91745 Tel: 626.333.4001 • Fax: 626.333.6152

O.K. to print O.K. to print with changes Submit New Proof

ENTRY

Client: NS Final Size:

Job Name:

0"

X

0"

New Logo

Color(s) 0

Finishing Material

Date:

$100 $75 $50

Proof Completed on 03/06/09

THANKS SPONSORS! and daycare magazine

58

Register online at

www.GroomExpo.com • Groom Expo 2017

LAM UV SPOT UV

Please review this proof for accuracy. Ensure that size, layout, color, substantive content, spelling, grammar, and other special features are correct. By initialing or signing this proof, you approve the artwork as-is and certify that you have the authority to do so. Further, you agree to indemnify and hold harmless the label shoppe for any errors you may have missed.

FIRST PLACE Second Place Third Place Signature

PMS BLACK

REV:0


PACKAGES

Package

Plans

Perfect money-saving bundles for you or your whole shop to enjoy!

VIP Package

Admission to: • ALL educational sessions on ALL 4 Days (Thurs-Sun) • ALL Expo Meal Functions • 3 days of Trade Show

Educational sessions (before start of program), Meal functions* and Contests*

Travel Bag

599

$

• Admission to ALL educational sessions (Thurs-Sun) • ALL Expo Meals • Groomer to Groomer Bag • 3 days of Trade Show • Viewing of All Contests

499

$

WEEKEND DELUXE • Admission to ALL educational sessions on Saturday and Sunday • ALL Expo Meals • 3 days of Trade Show • Viewing of All Contests

299

$

• World Dog Expo VIP Lounge stocked with hot beverages and candy (during show hours)

Reserved front row seating for:

Treat Yourself to 4 BIG DAYS!

DO-IT-ALL DELUXE

• ALL Grooming Contests in AESCULAP Grooming Arena

Filled with seminar hand outs from provided sessions! * Although every effort will be made to provide reserved seating, there may not be enough reserved seats in certain sessions that may become more popular than others. When session starts, VIP seating may be given to attendees if the room becomes too crowded.

DO-IT-ALL BASIC • Admission to ALL educational sessions (Thurs-Sun) • Groomer to Groomer Bag • 3 days of Trade Show • Viewing of All Contests

399

$

WEEKEND BASIC • Admission to ALL educational sessions Saturday and Sunday • 3 days of Trade Show • Viewing of All Contests

199

$

Register online at

FRI/SAT BASIC

THURS/FRI BASIC • Admission to ALL educational seminars on Thursday and Friday • 3 days of Trade Show • Viewing of All Contests

• Admission to ALL educational sessions on Friday and Saturday • 3 days of Trade Show • Viewing of All Contests

299

$

299

$

TRADE SHOW SPECIAL • All three days of Trade Show • Viewing of All Grooming Contests

$

25

FRIENDS & FAMILY MEALS • All Meals Featuring Entertainment • Saturday Lunch & Dinner • Sunday Breakfast and Lunch

www.GroomExpo.com • Groom Expo 2017

$

179 59


Program Selection Select ONE program from each education session that you may attend. This will enable us to plan adequate seating for your comfort. One per attendee please! VIP, Do-It-All, Thur/Fri and Fri/Sat Packages THURSDAY (Choose 1)

Brusher Bather Certificate Program It’s a Snap! Snap-On Combs to Simplify Everyday Grooms Barkleigh Pet Professional First Aid/CPR Certification Master Touch For Your Everyday Grooming AKC Salon Certification: Safety in the Shop Paving the Way to Success: A Guide to Business and Individual Changes 7 p A Day with Olga 1 2 3 4 5 6

p p p p p p

THURSDAY Evening (Choose 1) 8 9 10 11

p p p p

Creating a Fear–Free Grooming Experience Allergies: Facts & Myths Asian Fusion Mobile: The Good, Bad, & The Ugly

FRIDAY Daytime (Choose 1)

2:00 PM - SESSION 3 (Choose 1) Know Your Breeds Everyday Salon Creative We Know Mobile Corrective Grooming & Creating Structure Salon Trims for the Everyday Groomer Understanding Coat Damage, De–Matting, De–Tangling & De–Shedding 306 p Utilizing Technology For Your Business 300 p 301 p 302 p 303 p 304 p 307 p

4:00 PM - SESSION 4 (Choose 1) 407 p 401 p 402 p 403 p 404 p 405 p 406 p

12 p Pet Professional’s Business Makeover: Marketing,

13 14 15 16 17 18

Management, Money & Media p Science of Skin p Low Stress Grooming: Tips, Techniques, & Training p The Philosophy of Spa p CGA Salon Semi-Permanent Color Certification p Jodi’s Tricks of the Trade p Handstripping with Mr. Terrier

19 20 21 22

p p p p

FRIDAY Evening (Choose 1) Creating Winning Protocols for Groomers How to Add Cat Grooming to Your Salon The 4 Rs to Keeping Your Appointment Book Full Big & Beautiful: The Standard Poodle

All attendees taking education, select your likely choice:

SATURDAY 9:00 AM - SESSION 1 (Choose 1) 100 p 101 p 102 p 103 p 104 p 105 p 106 p

First Impressions: Making Your Initial Meeting Count It’s All About the Teeth Creative for Fun or Competition Before Grooming a Cat Marketing 102 Time Saving Snap–On Combs Putting Personality in Shih Tzu & Mixed Breed Heads

11:00 AM - SESSION 2 (Choose 1)

200 p Handling Bad Reviews with A Winning Attitude 201 p Groomer’s Health: Prevention & Well Being 202 p “Me Too” Grooming Shop: Set Yourself Apart From

203 p 204 p 205 p 206 p

60

the Competition Pet Westie Fear Recovery: Learning to Trust the Brush Again Mobile Grooming Tips & Tricks Super Styling the Bichon Frise Register online at

What You Don’t Know Could Cost You Caring for the Elderly Pet: Grooming In the Twilight Years Working with the NO-NO Bad Dogs! Bleeding Injuries for Groomers Hairless to Hair–Free, Deshedding for Cats Mutt Makeover Employees: Engaged VS Motivated

SUNDAY 11:00 AM - SESSION 5 (Choose 1) For the Shear Joy of It Answering Common Pet Nutrition Questions The Timeless Spiral Trim The Revolutionary Groomer Whose Got Your Back When Reactions, Outbreaks & Injuries Happen? 505 p Olga’s Grooming Time Savers 506 p Superstyling the Pomeranian 500 p 501 p 502 p 503 p 507 p

2:00 PM - SESSION 6 (Choose 1) 600 p 601 p 602 p 603 p 604 p 605 p 606 p

Designer Breed Tips Grooming Salons: A Petri Dish for Disease Mobile Grooming Safety Grooming the Big Dogs: Airedale Terrier Adding Self–Service to Your Salon How to Not Get Bit! Effectively Selling Add–Ons

4:00 PM - SESSION 7 (Choose 1) 700 p Understanding Coat Damage, De–Matting,

De–Tangling & De–Shedding

701 p Marketing with Google Adwords 702 p Working to Live or Living to Work 703 p The Stages of Hand Stripping 704 p Keeping Style in a Short Clip on Drop Coats 705 p Handling Techniques for Cat Grooming

Include with Registration or Fax to (717) 691-3381

www.GroomExpo.com • Groom Expo 2017


Groom Expo 2017 Registration Name (Print Clearly): _____________________________________________

Check One: p Salon Owner

Business: _______________________________________________________ p Groomer p Kennel

Address: ________________________________________________________ p Pet Daycare City/State/Zip: ___________________________________________________ p Pet Sitter Email (Print): _____________________________________________________ Phone: (____________) ____________________________________________ Cell Phone: (____________) ________________________________________

Packages

See Page 59 for Package Details Red = Expo Meals Included 1 p V.I.P. - $599 Save $383! Pamper yourself!! 2 p DO-IT-ALL DELUXE - $499 Save $197! 3 p WEEKEND DELUXE - $299 Save $177!

4 p FRIENDS & FAMILY EXPO MEALS - $179 Save $19! 5 p DO-IT-ALL BASIC - $399 Save $99! 6 p WEEKEND BASIC - $199 Save $79!

7 p THURS/FRI BASIC - $299 Save $207! 8 p FRI/SAT BASIC - $299 Save $78! 9 p TRADE SHOW SPECIAL - $25

TRADE SHOW Daily Admission - $10 10 p FRI 11 p SAT 12 p SUN

Total: $ ___________

p Check p MC/Visa/Discover

Name on Card: _____________________________________ Card Numbers: _____________________________________

THURSDAY EVENTS

20 21 22 23 24 25 26

p Brusher Bather Certificate Program p It’s a Snap! Snap–on Combs p Barkleigh Pet Professional First Aid/CPR Certification p Master Touch for Your Everyday Grooming p AKC Salon Certification: Safety in the Shop p Paving the Way to Success p A Day with Olga

27 28 29 30

p p p p

Behavioral Grooming Allergies: Fact & Myths Asian Fusion Mobile: The Good, Bad & the Ugly

31 32 33 34 35 36 37 38

p p p p p p p p

Pet Professional’s Business Makeover Science of Skin Low Stress Grooming: Tips, Techniques, & Training The Philosophy of Spa CGA Salon Semi-Permanent Color Certification Jodi’s Tricks of the Trade Handstripping with Mr. Terrier Friday Luncheon

39 40 41 42

p p p p

Creating Winning Protocols for Groomers How to Add Cat Grooming to Your Salon The 4 R’s to Keeping Your Appointment Book Full Big & Beautiful: The Standard Poodle

Barkleigh Productions, Inc.

970 West Trindle Road • Mechanicsburg, PA 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com

Refund Processing Fee $30. No refunds after Sept. 1, 2017. Programs are 20% higher at the door.

GE17 #

$199 $149 $149 $149 $149 $149 $149

THURSDAY EVENING EVENTS $79 $79 $79 $79

FRIDAY EVENTS

FRIDAY EVENING EVENTS

$149 $149 $149 $149 $149 $149 $149 $45 $79 $79 $79 $79

SATURDAY EVENTS

Exp. Date: _________________________________________ Make Checks Payable to:

p Mobile Groomer p Breeder p Owner/Handler p Trainer p Veterinary p Other: _____________

43 44 45 46

p p p p

Saturday Program Sessions $149 Individual Saturday Session #_____ x $59 = $_______ Saturday Luncheon $45 Dinner & Barkleigh Honors/Creative Runway $85 SUNDAY EVENTS

47 p Sunday Program Sessions $129 48 p Individual Sunday Sessions #_____ x $59 = $_______ 49 p Gospel Concert and Breakfast $23

Online Registration: GroomExpo.com


WAGNTAILS


F E AT U R

HE

OP BY T T S

I N G J AY SCRUGG S & SUE Z ECCO

W

AH

L BOOT H

Coco & Bella

WHERE THE

t e P ^

WORLD GOES TO LOOK GOOD

®

1.800. PROWAHL

www.wahlanimal.com

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