Groom Expo West Program Guide 2022

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PROGRAM GUIDE



REASONS TO ATTEND 1. You are a full or part-time pet care professional.

2. You desire to improve your knowledge, handling and care of pets.

3. You are interested in the lat-

est products and services for your clients and your shop.

TABLE OF CONTENTS 5 Trade Show & Exhibiting Companies

SATURDAY AND SUNDAY PROGRAMS

22 Speakers and Judges

16–20 Weekend Topics

26 Schedule 28 Host Hotel

CONTESTS 24 World Cup Grooming Games

THURSDAY PROGRAMS

24 Rescue Round-Up Contest

7 Brusher Bather Certificate Program

25 Creative Styling Contest

8 Skin Assessment Certificate Course

25 Prize Money List

WELCOME Groom Expo West time is here! Is it a little slow at your salon? Take some time away from your business and come to Pasadena. Find new ideas and make meaningful changes in your business. One trip can make all the difference in the world. The Pasadena Convention Center is a terrific venue. There are many great places to eat and visit, lots of room for our contestants and exhibitors, plus the beautiful city with its Old Town section and Spanish flair. Bring all your staff to view the Grooming Tournaments featuring great groomers from around the world… as well as local favorites. Reserve a room, and get ready to enjoy a pet pro vacation!

8 Mixed Breed Mania 9 Toque Master Para Tu Grooming de Salón! 9 Class is in Session

FEATURES 25 Ryan’s Pet Supplies Sponsors Contest Tables

THURSDAY EVENING PROGRAMS

LOCATION, SCHEDULE,

10 Fundamentals of Canine

REGISTRATIONS

Aromatherapy Certificate Course

PRESIDENT

21 Package Plans

10 Let’s Get Creative With The Color King!

26 Schedule

10 Business Compliance Certificate Course

27 Contest Schedule 28 Location

FRIDAY PROGRAMS

29 Program Selection

11 AKC S.A.F.E. Grooming Program

30 Registration Form

CHIEF OPERATIONS OFFICER

12 Poodle Panel 13 Drop Coat Series 13 Puppy Handling 101 Certificate Course 14 Business Summit

CHIEF EXECUTIVE OFFICER

FRIDAY EVENING PROGRAMS 15 Keep Them Coming Back for Creative 15 Barkleigh Senior Dog Certificate Course 15 What Have You Done for Me Lately? Customer Service is Back! GroomExpoWest.com

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TRADE SHOW NEARLY 100 MAJOR PET CARE MANUFACTURERS & DISTRIBUTORS The trade show offers fantastic bargains, show specials, demonstrations and discount pricing. Bring your staff and get ready to stock up!! Try on scissors! See state-of-the-art equipment! Buy boutique items. Talk to movers and shakers in the industry from all over the nation. It’s all here!

FRIDAY & SATURDAY

10 AM – 6 PM SUNDAY

10 AM – 5 PM

ADMISSION INCLUDES VIEWING OF GROOMING CONTESTS, TRADE SHOW & DEMOS

EXHIBITING COMPANIES* • A CREATIVE COLLECTION • AARONCO PET PRODUCTS • ABOVE SHEARS • AMERICAN KENNEL CLUB (AKC) • ANDIS COMPANY • ANIMAL PHOTOGRAPHY • AROMA PAWS • ASHLEY CRAIG PET PRODUCTS • AUSSIE DOG PRODUCTS • BANK CARD USA • BARKBUS • BARKLEIGH PRODUCTIONS, INC. • BEST SHOT PET PRODUCTS INTERNATIONAL LLC • BIO-GROOM • BLACKWORKS • CALIFORNIA PROFESSIONAL PET GROOMERS ASSOCIATION • CHILL PAWS • COLOGNES FOR PETS • CRITTEAR • CRYSTAL WORKS • CUTRAY • DAYSMART SOFTWARE • DEMATADOR • DIRECT ANIMAL PRODUCTS • DOCTOR MULTIMEDIA

• DOG LOVER’S TOWEL • DOGGIE DEPOT • EARTHWHILE ENDEAVORS / EARTHBATH • ELECTRIC CLEANER COMPANY • EMP 10, LLC • EQYSS GROOMING PRODUCTS • EVOLUTION SHEARS • EZ-GROOM • FARRAH SHEARS • FOXY ROXY’S SUPPLY COMPANY • FRESH SHEARS • GEIB BUTTERCUT SHEARS • GINGR • GOMOBILE SPECIALTY VEHICLES • GROOM LOOP • GROOM-O-MATIC • GROOMER.IO SOFTWARE • GROOMER’S BEST FRIEND SHARPENING SERVICE • GROOMER’S GOOP • GROOMERS PRO • GROOMTECH • HANVEY ENGINEERING & DESIGN • HAPPY SPA DOGS MOBILE GROOMING • HAWAIIAN MOON • HEALTHY SPOT • IGROOM, LLC

WITH MORE TO COME!

• INTL. PROFESSIONAL GROOMERS INC. • IV SAN BERNARD USA • JUST DOG • KENCHII • KING WHOLESALE PET SUPPLIES • KOWA • LADYBIRD LINE • LOVE GROOMERS • LOYALTY PET PRODUCTS • MAX & MOLLY WEAR • METROVAC • MT DIABLO INSURANCE BROKERS • METROVAC • NATURE’S SPECIALTIES, LLC • NEXDERMA INC • PAWLOYALTY SOFTWARE • PAWMAT • PAW PARTNER • PERFECT BOWS AND TIES • PETS RIBBONS • PRECISION SHARP CO. • PRO-MOHS PET PRODUCTS • PUPPY PLAYGROUND, INC • PURRFECT WEAR • RAINBOW FUSION • ROCKIN’ PAWS • RUNLOYAL • RYAN’S PET SUPPLIES • SAN DIEGO GROOMING

• • • • • • • • • • • • • • • • • • • • • • • • • •

ACADEMY/SDGA PROSHOP SENSEI SHEAR SYSTEMS SHARK FIN SHEARS SHEAR DELIGHT SHEARMAN CO SHEAR SAVER SHEARMAN CO. SHEARS DEPOT SHERNBAO USA, INC SHOR-LINE SKOUT’S HONOR SOOS PETS STYLIST WEAR THE SHEARS DEPOT THERA-CLEAN THORNELL TICKLESS USA UTSUMI AMERICA INC WAG’N TAILS MOBILE CONVERSIONS WAHL CLIPPER CORPORATION WARREN LONDON WEAVE WEST COAST GROOMING ACADEMY WIRELESS SOURCING X POWER ZOLITTA ZYMOX & ORATENE BY PET KING BRANDS

• * Expected to exhibit GroomExpoWest.com

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MAKE IT

ours Y

What makes the difference between so-so and so, so fabulous? You do. Combining skill, creativity and tools of the trade, you dazzle clients with your brilliant coiffure. At Atlanta Pet Fair & Conference, the Southeast’s largest trade show just for groomers, it’s your time to shine. Make a name for yourself in our legendary grooming competitions, take your business to new heights with the latest pampering products and techniques, and gain inspiration from the most welcoming community in the biz.

MAKE A STATEMENT Register now at AtlantaPetFair.org

MARCH 10 - 13, 2022


THURSDAY SEMINARS

Your ability to do your job, and do it right, separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wannabes”, seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed. TOOLS OF THE TRADE & HOW TO USE THEM: From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be also discussed.

GETTING THE MOST OUT OF YOUR BATHING & DRYING TIME: Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

TERI DIMARINO

This program is six hours long and is included in the DO IT ALL package plan or it can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

DEMATTING…IT’S NOT WHAT IT USED TO BE: Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up. WHAT’S IN THOSE BUBBLES??? SHAMPOOS, CONDITIONERS & SPRAY: Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a “groomers-eye” view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

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THURSDAY SEMINARS

SKIN ASSESSMENT

Groomers have seen it all! Dandruff, flea dermatitis, and alopecia are some of the common skin issues we have seen in our shops, but how do we go about recommending proper treatment? With the correct knowledge, groomers can resolve or prevent most skin issues that we see. Groomers are the first line of defense for pets since we see them more frequently than a veterinarian. And now, with the limited access to veterinarians at present, groomers serve a key role in keeping pets’ skin and coat healthy.

COURSE DR. C L I F F FAV E R This program is four hours long and is included in the DO IT ALL package plan or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

In this course, Dr. Cliff will help you decipher which ailments are within your ability to treat and what truly needs to be seen by the veterinarian. Empower yourself and your salon with the confidence to act as a consultant to pet owners for common skin issues. This course is presented by a veterinarian that has treated hundreds of thousands of cases by partnering with the groomers he works with.

MIXED BREED MANIA CAT OPSON & BLAKE HERNANDEZ

From doodles to shorkies, Cat Opson and Blake Hernandez from Foxy Roxy’s Elite Team will give you the tools to make any mixed breed look like a show dog. Learn how to adapt breed profiles from purebreds to create gorgeous mixed breed hairstyles. In this exciting demonstration, Cat and Blake will go over the techniques they use to disguise structural flaws on mixed breeds; bow legs, turned feet, nothing can stand in your way from making a pooch look perfectly proportionate. Learn how to translate the phrase “puppy cut” and decipher what your clients really want. Cat and Blake will share tips on how to satisfy your customers by tailoring the groom to suit your clients and their ability to maintain the coat. It is possible to transform your clients into unicorn customers once they have realistic expectations. Mixed Breeds give you the freedom to make personalities shine by disguising or accentuating features. Cat and Blake will utilize different breed heads to highlight the most important feature—the face. By mixing up breed standards, you can create unique haircuts that showcase each individual dog’s personality. Learn from the salon freestyle masters as they transform mutts into masterpieces.

This program is four hours long and is included in the DO IT ALL package plan or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

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Groom Expo West 2022


THURSDAY SEMINARS

TOQUE MASTER PARA TU GROOMING DE SALÓN! Siempre hacemos mención de grooming de show y grooming de salón y este es un tema que nos divide en cuanto a una técnica tan universal como el grooming ...Producciones Barkleigh de una manera histórica y por primera vez nos presenta su primera propuesta de seminario en español!!! Sea parte de la historia y venga desde cualquier parte a ser testigo de este evento que marca nuestra historia latina...serán 4 horas en español llenas de información para todos los groomers de habla hispana y para aquellos que les interese capacitarse en español. Y para hacerlo más en grande hemos trabajado en equipo con Victor Rosado quién será el seminarista que los llevará en estas excitantes 4 horas de puro grooming! Victor Rosado ICMG NCMG cuenta con licencias de juez para todas las razas y tambien juez de grooming para todas las técnicas, parte del equipo campeón mundial de grooming Groom Team USA y galardonado con más de 100 medallas en grooming competitivo con años de experiencia como peluquero comercial ya que su mayor cantidad de años como groomer profesional han sido dedicados al grooming comercial a través de Pet Supercenter, un seminarista completo con una carrera única en la industria que los instruira a través de esta presentación. Este seminario exclusivo de Barkleigh contiene 4 horas donde Victor Rosado estará trabajando con diferentes perros y donde podrán adquirir técnicas dirigidas a poder darle este toque “master” a su peluqueria de salón y convertirte en un destacado groomer en su comunidad por ofrecer más con sus trabajos con toques magistrales!. Es un momento histórico donde nuestra comunidad latina de groomers podrá disfrutar de un seminario en su idioma para garantizar un aprovechamiento dentro del marco de eventos de Groom Expo West 2022. No te lo puedes perder está hecho para tí!

VICTOR ROSADO

This program is four hours long and is included in the DO IT ALL package plan or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times. Joey Villani is responsible for teaching 2,138 groomers at the Nash Academy during his career as the NJ-based school owner. In this four-part series, Joey is “going back to the basics” of what every beginner groomer should know for a successful career.

s i s s Cla ssion in Se

ni Joey Villa

Part 1: - Safety 101 - Tools, equipment, and their care - Building a workable area Part 2: - Anatomy and body type - Coat type and the correct tools Part 3: - Bathing and drying (proper procedures, tools, equipment and products) Part 4: - Preparation and finish checklists - Products to make a million dollar finish - Final notes

This program is four hours long and is included in the DO IT ALL package plan or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times. GroomExpoWest.com

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THURSDAY EVENING

LET’S GET CREATIVE WITH THE COLOR KING!

ADRIAN SMITH

FUNDAMENTALS

OF CANINE AROMATHERAPY

CERTIFICATE

COURSE MALISSA CONTI-DIENER

In this two-hour certificate course, Malissa teaches you how to diffuse essential oils correctly, safely and effectively. A brief history of aromatherapy and why it is used in specific situations will be discussed. Malissa will cover the safety guidelines of using essential oils around animals, and when you should seek help from a professional. Malissa will highlight five essential oil profiles that can benefit your canine clients. This program is two hours long and is included in the DO IT ALL or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

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Groom Expo West 2022

The Color King, Adrian Smith of ABC’s Pooch Perfect, will cover all you need to know about adding creative to your salon in this two-hour seminar. The first step in coloring is prep work. Adrian will teach you how to properly pre-wash and prep to get the desired result—vibrant color work! Not every coat type is the same, and some dogs may need lightening before applying color. The Color King will show you how to safely lighten the hair with this extra prep step that will take your coloring skills to the next level. After applying dye, Adrian will cover postwash and aftercare. He will share his tips on making this step a quick and easy process. As an added bonus, Adrian will teach you how to accessorize by applying gems, feathers, lashes and more! Before adding coloring services to your salon menu, it is important to have the ideal dogs to work with. How do you know if the dog you are about to color will tolerate the entire process? Adrian will help you decipher which dog is a good candidate for creative, and which ones to politely decline. Marketing is everything when it comes to attracting your preferred client base. Adrian will detail his steps in transforming his business from an everyday pet salon to being known as the Color King! This program is two hours long and is included in the DO IT ALL or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

BUSINESS COMPLIANCE

CERTIFICATE

COURSE CORINA STAMMWORTHY

This is an important certificate course for staff, managers and owners. Corina Stammworthy will show you how to get and keep your shop compliant with current laws and ordinances. She will start with the basics including what safety signage needs to be posted in your salon, what is considered overtime pay, and how long you should be keeping your financial records. Next, she will cover how to deal with various Human Resources issues such as what information you can or cannot share, substance abuse policies, and how to properly handle harassment complaints. Workers’ comp and family leave will also be discussed along with the proper IRS rates for travel, mileage and meal per diems. She will give you the tools to make sure you are always compliant with Covid-19 protocols, even if they change. Corina will touch on some hard topics like reporting animal abuse to make sure you are prepared for any situation. Empower yourself and your staff by having the knowledge to protect yourselves and your business. This program is two hours long and is included in the DO IT ALL or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.


FRIDAY SEMINARS

AKC S .A.F.E. GROOMING PROGRAM SUSAN SHOLAR The American Kennel Club recognizes that grooming is important to the overall health, comfort and well–being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons. As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation. All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC. This program is four hours long and is included in the DO IT ALL & Fri/ Sat Basic package plans or can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

What makes your facility unique? What is your

PROFILE OF SUCCESS? Send story submission ideas to mjsdogtraining@gmail.com

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FRIDAY SEMINARS

POODLE PANEL POODLE UP-D0 (9 AM – 10 AM) CAT OPSON Trying to figure out how they manage to get a Poodle top-knot to look so gorgeous? Cat will demonstrate the tricks she has learned from breeders which she applies to create the most stunning Poodle top-knot spray-ups. Learn what products and tools you will need. From start to finish you will see her transform a Poodle’s head to sprayed-up perfection! MODERN FAMILY, POODLE STYLE (11 AM – 12 PM) VALERIE PARTYNSKI Looking to learn the Modern trim? Watch as Valerie takes you from prep to beautiful finish with techniques that can be applied to either pet or competition trims. Learn how to use a combination of clippers and scissors to achieve this beautiful trim. This look can also be applied to the German trim. THE CONTINENTAL TRIM (2 PM – 3 PM) ALLISON ALEXANDER This seminar will teach you everything you need to know about the Continental trim.

We will discuss how to put a dog into the Continental trim from scratch, how to fit the trim to any Poodle, the lines, shape and angulation of the trim, and the finishing touches for a balanced, elegant and stylish Continental. Allison will demonstrate how to achieve this trim and the tools to use. Whether you have a dog that needs a new haircut, an older dog to maintain, or you want to compete at the highest level, Allison will guide you through this classic trim. GERMAN TRIM WITH A TWIST (4 PM – 5 PM) GABRIEL FEITOSA With its sharp and somewhat masculine look, the German Trim is an essential profile to have in your toolbox. Gabriel Feitosa, Andis Educator, will demonstrate his stylistic approach to this classic trim used in competitions and pet salons all over the world. He will teach you how to integrate creativity with tradition effectively. Gabriel will show you how to carve details into coats to make your work stand out in your salon and on social media.

THE CONVENTION CENTER

IS NOT DOG FRIENDLY 12

Groom Expo West 2022

This day–long program is four hours long and included in the DO IT ALL & Fri/Sat Basic packages or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, & Sunday.

BOARDING KENNELS: THE DESIGN PROCESS

Current facility or new facility, this book will help you craft a business that runs smoothly from the inside out! Features color photos, helpful diagrams, blueprints, glossary and more!

GET IT TODAY

WWW.BARKLEIGHSTORE.COM

Only dogs used for competition or demos are permitted.


FRIDAY SEMINARS

DROP COAT SERIES ASIAN FUSION 101: DROP COAT (9 AM – 10 AM) OLGA ZABELINSKAYA Olga will show you and explain how to take a drop coat and groom it to look like a baby doll, teddy bear, or stuffed animal. Japanese or Asian style of grooming helps to “sell” your grooms, attract new customers, and bring your grooming ability one step up to a creative way of dog grooming. You can take a mixed breed that’s a drop coat or curly coat and create a mixed breed masterpiece.

show you how to get a more natural look by using snapon combs and thinning shears. No more using scissors on a drop coat! Whether you groom Lhasas, Malteses, Yorkies, or Shih-Tzus, this demo will help you achieve better results with the use of new tools and the right pair of thinners. Sue and Jay will also discuss which thinning shears to use on different coat types. This pet trim will be short yet stylish while still leaving a natural finish..

GET THE DROP ON IT! (11 AM – 12 PM) MACIE PISA Tired of your drop coats looking dull and heavy? Want your silkies to shine? Prep work makes the dream work when it comes to these coat types. Macie Pisa, winner of ABC’s Pooch Perfect, will demonstrate how to maintain these popular shop breeds. From baths to bevels, Macie will show you how to turn a Yorkie, Maltese, or Lhasa from “ew, yuck” to “OH, YES!”

DEMYSTIFYING THE DROP COAT (4 PM – 5 PM) RACHEL COOLANT Dreading your next drop coat haircut? Struggling to get a soft, blended finish? Are your Yorkie and Maltese haircuts coming out choppy? In this one-hour seminar, Rachel will demonstrate how you can set yourself up for success every time with simple techniques to help you create a consistently beautiful haircut on all drop coats. She will cover prep work, the best tools to use, and scissoring techniques. Rachel’s methods will help you achieve a gorgeous, blended finish to elevate your drop coat pet trims and make this difficult coat type a breeze!

SUPER STYLING DROP-COATED BREEDS (2 PM – 3 PM) SUE ZECCO & JAY SCRUGGS We see more drop coats in our shop than almost any other coat type. In this demonstration, Sue and Jay will

This daylong program is four hours long and is included in the DO IT ALL & Fri./Sat. Basic packages or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

PUPPY HANDLING 101 CERTIFICATE COURSE MELISSA JEPSON Puppies are often a whole other world when it comes to the easiest way to acclimate them you the grooming process. This four-hour certificate course will equip you with the best knowledge and techniques to handle puppies with confidence! We will cover psychological milestones, ongoing handling techniques, overcoming common obstacles, and how to set your puppies up for a lifetime of success both on the grooming table and off.

This daylong program is four hours long and is included in the DO IT ALL & Fri./Sat. Basic packages or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

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FRIDAY SEMINARS

BUSINESS SUMMIT CREATING THE IDEAL GROOMING SALON (9 AM – 10 AM) TERI DIMARINO

Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state-of-the-art grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time- and labor-saving equipment, effective storage by applying the “art” of utilizing “vertical square footage.” High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords, as well as making retail work for you.

DEALING WITH “THE DELUSIONAL CLIENT” (11AM – 12 PM) KELSEY ANN SEXTON

Groomers are faced with multiple inquiries and personalities when offering a service to the public. Is your salon set up for success to handle these “delusional” requests? “Can you fit her in today? Is my dog done yet? Why so expensive? Can I pick up after hours? Don’t poodle my doodle!” We hear these comical and frustrating requests often. In this seminar you will learn how to go from “Customer Servant” to “Customer Service” by structuring your salon to be prepared for whatever delusional demands clients can come up with.

LIVING YOUR CORDLESS LIFE (2 – 3PM) JILL HAILEY & BLAKE HERNANDEZ

In this inspirational power hour, Blake and Jill will give insider secrets to the life you’ve always groomed for. They will share key details in starting several successful businesses and also the trials and tribulations of when to pull the plug on less than thriving endeavors. Blake and Jill will teach you how they analyzed market patterns and used free or low-cost technology to make their dreams a reality.

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Groom Expo West 2022

KNOW YOUR WORTH (4 – 5PM) MALISSA CONTI-DIENER

Groomers have all different skill levels and business types. In this seminar, you’ll learn how to reveal your true costs of doing business, as well as an understanding of the structure of how and why your prices are created uniquely for your business model. Pricing is one of the most often talked about topics between groomers. You’ll learn the facts about setting your business goals and how to achieve them though proper pricing techniques, and also how to raise your prices and how to easily educate your customers on why this is a necessary part of doing business. This day–long program is four hours long and included in the DO IT ALL & Fri./Sat. Basic packages or can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, & Sunday.


FRIDAY EVENING

KEEP THEM COMING BACK FOR CREATIVE LORI CRAIG & ANGELA KUMPE

It’s time to get creative with Lori and Angela as they show you how you can keep your festive clients coming back and make them happy with each grooming session. In this class, Lori and Angela will show you how to do a detailed back “pettoo” with carving and dye work. Back pieces are ideal for repeat creative clients as they can be clipped off each grooming session for a new creative design. Pricing, quick tips and tricks will also be included in this unique seminar. This program is two hours long and is included in the DO IT ALL and Friday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

BARKLEIGH SENIOR DOG CERTIFICATE COURSE DONNA OWENS

One thing we never want to do as groomers is to injure a senior pet. What works for younger dogs can send the older pet home limping and in pain for days. Prevention is the key. This seminar will provide an in-depth look at breeds that have a greater chance of developing certain aches, pains, and even severe problems as they age. Donna will show you how to care for these dogs and will discuss preventive measures to keep things at bay. Learn handling techniques that will make grooming easier on the dog and simpler for you. This program is two hours long and is included in the DO IT ALL and Fri. package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

WHAT HAVE YOU DONE FOR ME LATELY? CUSTOMER SERVICE IS BACK! CHERYL PURCELL

Our industry revolves around customer service. Clients aren’t just happy with good grooming nowadays—they want that something extra! Cheryl will discuss how to offer them the things they want, and how to bring customer service to the forefront of your business. The little things you can do to make clients feel appreciated often go neglected in our business. Prior to becoming a groomer, Cheryl worked in both the restaurant and retail business world where customer service is number one. Cheryl has owned her own business for over 20 years and her shop has received the Best of Award for Favorite Pet Place in her region—the only grooming shop ever to receive this honor. She will help you make your shop stand out as well! This program is two hours long and is included in the DO IT ALL and Friday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price & schedule for times.

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WEEKEND TOPICS

DROP DEAD GORGEOUS DROP COATS Jay Batista Jay Batista will start this onehour seminar by discussing the preparation of the coat and correct tools needed, followed by a demonstration on carding the jacket and clipper work to set the pattern. Jay will then show you the proper way to straighten hair on ears and legs and how to safely use hot tools—every Asian Fusion cut calls for flat ironing! The last step in this transformation is a cute face to complete the look. GROOMER’S HEALTH: PREVENTION & WELLBEING Linda Easton & Dr. Jim Warner Hand and wrist carpal tunnel, back pain and fatigue limit too many groomers’ production. If you want to understand why this happens, learn to prevent it, and what you can do to feel better, this class is for you. We will discuss how scissor fit and use affects your hand, fatigue and carpal tunnel problems. GET GOOD AT HIRING AND BETTER AT FIRING Marco Lalau In this seminar, Marco will go over his secrets for hiring and retaining the best employees. Marco will simplify recruiting, interviewing and evaluating candidates as these tasks can be daunting to most groomers. He will also touch briefly on why retention matters and is vital to pet grooming. Finally, Marco will finish the seminar with how to properly handle a dismissal. SO WHAT’S NEW? Chanel Owens Chanel Owens is a secondgeneration groomer and the owner and founder of PawMat. As a groomer, she knows how busy we are, so sometimes we miss out on what the latest tools and products are. So many companies are using

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Groom Expo West 2022

social media to try and showcase their products, but sometimes we don’t get everything we need from an ad. In this seminar, Chanel will show you all the new products and tools that have changed our industry over the last couple years. She will discuss the uses and go over her own experience with many of the products, in addition to giving some feedback from some of the top groomers in the industry. BIG AND BEAUTIFUL: THE STANDARD POODLE Sue Zecco If there’s a single breed that you’re certain to find coming to you for grooming, it’s the Poodle. All of them—no matter what trim style their owners select—should be elegant, well-balanced, and scissored. Grooming difficult feet, achieving a beautiful topknot, and getting that overall balanced look are not the easiest tasks in the world. Sue will demonstrate techniques and short cuts, provide timesaving tips, and show you how to do quick and stylish everyday pet trims.

dog on it? What are the steps you need to take to ease your stress of difficult clients and work together to have a positive session? This class is going to completely change the way you approach your problem customers and give you the tools you need to turn frustration into victory! HANDSTRIPPING 101 Valerie Partynski In this seminar, Valerie will teach you how to hold your tools correctly, how to strip a blown coat, and how to start and maintain a rolled coat. She will also show examples of why handstripping is so important for breeds with wiry coats, and how learning this specialty will make you an asset to your area and salon. From learning the products and tools to proper techniques, you will walk away feeling excited to try it on your own.

ITCHY DOG Dr. Cliff Faver “Allergies are on the rise in our area.” “This allergy season is worse than the last.” Are they truly allergies or could it be something else? In this seminar, Dr. Cliff will explore the different reasons animals itch and how to control, fix, and even prevent many of the common issues we see in our grooming shops.

KERRY FEVER Irina Pinkusevich The sexy Kerry Blue Terrier is a striking breed with that classic terrier outline. The beautiful unique color exudes power and elegance, and this magnificent terrier oozes majesty. How do we as stylists accentuate the powerful features of this breed? It all starts with proper coat prep, the right products, and specific tools. The combination of textures (wavy, fluffed-out and silky) require different scissoring techniques on different parts of the dog, and Pina will show you exactly where to draw the line.

CARING FOR THE CHALLENGING DOG Melissa Jepson There are many terrific handling classes out there, but instead of focusing on the dog, this class is going to focus on you, the groomer. How can you set yourself up for success before you even step foot to that grooming table with the

DON’T GIVE IT AWAY! HOW MUCH ARE YOU WORTH AN HOUR? Cheryl Purcell Many groomers set their prices by what the shop down the street charges. That’s not how we should be setting prices. What you need to charge per dog and what I need to charge per dog are different


WEEKEND TOPICS

because our costs to operate are different. Every groomer should know what they need to generate per hour in order to make a living wage. In this seminar, Cheryl will walk you through the process she uses to figure out how much you should be charging. DELIGHTING THE DOODLE OWNER Chris Anthony Doodles; love them or loathe them, they are only growing in popularity. But decoding exactly what their owners want (much less actually delighting them) can be challenging. In this class, Chris will discuss breaking the news of the dreaded “shave-down” gently, realistic coat maintenance, and with the help of a living unicorn (a tangle-free Doodle in long coat), learn some quick & easy chunker tricks to add some style to the traditional doodle trim. MEOW, WOW! WITH DANA: LIVE FELINE GROOMING DEMONSTRATION Dana Chavez-Rey No two feline grooms are the same. Dana will do a live cat grooming demonstration and talk about the differences in trims. This class offers you safe alternatives to working with cats and modified techniques based on feline temperament. Dana will also cover a brief but careful look at sedation for our cats. CULTIVATE YOUR BUSINESS MINDSET Jess Rona The level of success you achieve is in direct response to your mindset. The way you see your business and the way you see yourself in the context of your business determines what’s possible for you. Learn Jess Rona’s energetic and spiritual approach to business.

SUPER STYLING THE WELSH TERRIER Jay Scruggs In this demo, Jay will show you how to achieve the correct breed profile with a clipped pet trim. Jay will go over the breed structure and how you should correctly work their coats to maintain their terrier coat. You will see him use thinning shears to properly blend and achieve that professional breed pet trim that you can be proud of and your clients will rave about. THE WINNING EDGE: A GUIDE TO EVERYTHING YOU NEED TO KNOW ABOUT SHEARS Nick Sklar Do you know the difference between convex and beveled shears? What about the variety of thinners available to you? Take your scissoring work to the next level and learn more about your equipment, from the basics through advanced tips. In this seminar you will learn about the variety of equipment available, how to take care of it and how to make it work for you. Explore the proper ways to select, use and maintain your equipment so that it endures the test of time. POODLE SHAVING BASICS Allison Alexander You will come away from this seminar with the inspiration and technical know-how to clipper your Poodles with ease and confidence. In addition, you will be able to clip Poodles with minimal equipment and keep them neat and tidy, and learn the equipment needed, clippering basics, how to achieve any desired length, and how to clip the face, belly, body, legs, and feet. We will also discuss finishing touches and how you can take your groom to the next level. These skills are buildable and scalable!

FUTURE-PROOF YOUR BUSINESS Donovan Gallagher Computers and tech are all around us—in our phones, our cars, and our homes—and no matter how you fight it, the grooming industry is incorporating them at a rapid pace. Our pet parents desire convenient and instant access to our businesses, memberships and “pay ahead” features are in high demand, social media is more important than ever, and the younger generation craves online booking over calling in for appointments. Learn how to simplify the transition from pen and paper to modern salon management and how it can change your life for the better. SPLASH OF CREATIVE, NO DYE NEEDED Alyssa Kasiba Do you want to add creative touches to your salon menu but don’t know where to start? Alyssa Kasiba of ABC’s Pooch Perfect will show you how to get creative with accessories—NO dye needed. Dipping your toes into the world of creative does not have to be scary! Alyssa will push your fears aside and show you ways to put a creative touch on every groom. Accessories are a simple way to add revenue to your salon, and with proper marketing, clients will request your creative touch. A PET TERRIER Victor Rosado In the world of terriers, learn the proper way to groom wirecoated breeds for the pet owners. Handstripping is not just for show dogs! Victor will show you how to incorporate handstripping with your everyday terrier clients. You will see a live demo using the right tools for that terrier…don’t miss this seminar! GroomExpoWest.com

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WEEKEND TOPICS THE LIFE OF A PROFESSIONAL GROOMER Joey Villani Getting up early, going home late, working on scheduled days off and everything else in between. All of this and still struggling to make ends meet. Doesn’t sound like an ideal career, does it? But there’s no reason why that sacrifice should not pay off and offer a happy, successful life. Listen to an expert as he guides you through your day to make it a happy, productive and profitable venture.

SUPER STYLING THE COCKER Jay Scruggs Are you having a tough time keeping your Cockers mat-free? Do you know where to set your lines? Learn Cocker pet trims that follow correct breed profiles as well as variations that make life easier for you and the owner. Jay will give you tips on quick pet trims for this popular breed and will also review a few carding techniques. You won’t want to miss this fun, informative demonstration.

AN IN-DEPTH GUIDE TO SAFELY STORING AND DISPENSING GROOMING LIQUIDS Dave Campanella While the post-COVID world has reinforced the importance of cleaning, disinfecting, and sanitizing in our salons; the same cannot be said for caring for our grooming liquids. Sadly, the reality of shampoo spoilage more often than not comes down to genuine ignorance and neglect by the user. This seminar acknowledges the misunderstood details behind product spoilage and contamination in the bathing room. It explains the role water plays in fostering bacteria, product contamination, and potential skin reactions. Learn the necessary tips and protocols required to be self-accountable for proper storage, dispensing, and managing inventory. Avoid potential problems and liability issues from happening under your watch.

A GROOMER’S GUIDE TO PET NUTRITION Susan Sholar This class will address foods that are making pets sick. Not discussing name brands, she will give you the tools to understand what is happening with pets’ diets and how that affects their health. She will also discuss the grooming issues this presents to the groomer and how to discuss changes owners might consider to improve the pet’s health with nutrition. It is time for us to understand nutrition, answer questions clients have and take our dogs back to a healthy future.

PRICING, PERCENTAGES AND PROFIT MARGINS Teri DiMarino Teri will share her business savvy and expertise on running a profitable salon. What do you look at before you set your prices? How do I set my prices? What are my margins? Am I making a profit? Are my employees making more than me? These and a lot more questions will be answered. If you miss this seminar, you will be losing money.

MODERN STYLES Olga Zabelinskaya Do you want to be a trendy groomer? If yes, then join Olga for this Modern Styles seminar. Olga will explain why Asian styles are a “must” to add to your A La Carte salon price list, she will also cover basics of pricing and the secrets to achieve those cartoon-looking images followed by a demonstration of her magic. MOBILE GROOMING 411 Jessica Adorno Mobile pet grooming is the fastest growing segment in the pet industry. Curious what it’s like going mobile? This workshop will discuss the many components of running a successful mobile grooming

business. Some areas covered will include choosing what mobile works best for you, mobile van maintenance, scheduling & routing for efficiency and profitability, marketing & software applications, environment inside & out, and client relations. This workshop will give you the knowledge and tools to not only decide if mobile is for you, but to learn tips and tricks to having a successful mobile pet grooming business. THE SCHNAUZER, FROM STANDARD TO SALON FREESTYLE Jay Batista Get two demos in one in this action-packed seminar with Jay Batista. First, a step-by-step guide to setting a breed standard cut on a Schnauzer will be demonstrated. Then, watch as Jay transforms this standard trim into a unique work of art. He will show you how to create an Asian Fusion look out of any coat length, with endless possibilities. ALL I’M ASKING IS FOR A LITTLE R-E-S-P-E-C-T Angela Kumpe No this is not a musical class where we sing lyrics from Aretha Franklin songs, but it is a class about how to get the respect you deserve from your clients. After owning a salon for over 20 years and adding a mobile business to that 3 years ago, Angela has learned a thing or two about standing tall and demanding her clients treat her like a professional. In this class she will tell you how to gain the respect you deserve. No more letting clients walk all over you by canceling, no shows, asking for discounts, showing up late and expecting you to bend over backwards to fit their “wants”. You are the one that sets the standard in which people see you, make sure they see you as the professional you are. GroomExpoWest.com

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WEEKEND TOPICS WHY DOES IT TAKE ME SO LONG TO GROOM A SHIH TZU? Valerie Partynski The Shih Tzu is one of the most popular breeds to walk into grooming salons across the country. In this live demo, Valerie will teach you timesaving techniques to consistently give a stylish trim to each pet in a short amount of time using proper prep work and attachment combs. Val will also go over what shears to use in all areas to get the tidy finish you want walking out your door! Even if you can get these guys in and out quick, we are sure you can learn a thing or two. THE ART OF COAT CARVING Adriane Pope In this class Adriane will show you the simple way to carve in a design and also go over how to

find a design that would work for an Abstract Runway competition. Adriane will go over everything from the tools she uses to getting your dog competition ready. MEOW WOW: ALTERNATIVE FELINE CLIPS Dana Chavez-Rey Tired of the same boring Lion Clip? In this one-hour course, Master Groomer Dana ChavezRey, global educator for Andis, shows you how she achieves a dino clip, chevron clip, squirrel clip and plush clip. She will show you how to blend the mane by plucking or with clippers. As a bonus, she will demonstrate the ever popular mullet. YOU NEED TO CALM DOWN Mindy Dinwiddie Have you had those clients that just need to calm down but

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Groom Expo West 2022

everything you say is wrong? Whether you nicked their dog or shaved down their matted dog, we have all had run-ins with a client. Join Mindy Dinwiddie to learn how to de-escalate a client. Mindy will share her 11 years of teaching store detectives how de-escalate shop lifters and getting them to comply. You will learn skills that are not only helpful in the salon but also in your everyday life. HYBRID FREESTYLING AND WHIMSICAL GROOMING Jayne Gallagher In this informative seminar, Jayne Gallagher, star of ABC Network’s Pooch Perfect, encourages you to step outside the box of breed profiles and into the world of Hybrid Freestyle. Take the boring mixed breed haircuts and elevate them into whimsical styles that are fun and client-friendly. Hybrid Freestyle grooming blurs the lines of Asian Freestyle, breed profile, and Salon Freestyle. Jayne will stretch your imagination and teach you how to have fun with it! THE JRG BODY BLUEPRINT Jess Rona Learn Jess’ signature blueprint to make every dog you groom balanced, intentional and adorable. This checklist is what Jess teaches her team at her shop in L.A. to ensure every dog leaves looking like the gorgeous beast they’re meant to be. She’ll cover questions like “Why do some of my dogs end up looking choppy or like their head is too big for their body?”, “How the fluff do I get all the legs to match?” and “What can I do to avoid the feet looking pointy or heavy?” If you’ve been struggling with any of these techniques or are just curious about balance, this class is for you.


PACKAGE PLANS

$399

DO - IT- ALL • • • •

All events and seminars from Thursday to Sunday All three days of trade show Viewing of all contests in grooming arena Groomer to Groomer Attaché Bag

FRIDAY & SATURDAY BASIC

$229

• All Friday & Saturday seminars • All three days of trade show • Viewing of all contests in grooming arena

$199

WE E KE ND BASIC • All Saturday & Sunday programs • All three days of trade show • Viewing of all contests in grooming arena

TR ADE SHOW SPEC IAL

$25

• All three days of trade show • Viewing of all contests in grooming arena

Stay Updated!

SUBSCRIBE TO TEXT ALERTS TEXT BARKLEIGH TO 94253 In an ever-changing digital world, we know the importance of information being easily accessible. Due to popular demand, we have developed an SMS alert system which provides you periodic text messages* each month.

Be the FIRST to hear about: • • • • • • •

Upcoming Events Scheduling Changes Discounts Special Offers Flash Sales Promotions At Physical Events Opening of Show & Contest Registration

DON’T WAIT UNTIL SOMETHING HAPPENS! Level 1 & Level 2 certifications now available online for owners/managers & staff alike. Educational Topics Include: Employee Safety Animal Behavior & Handling Facility Management Vaccine Protocols Nutrition & Much More!

SIGN UP TODAY! WWW.PETBOARDINGCERTIFICATION.COM

Barkleigh will text you up to 4 messages per month & only when we deem it helpful & important.

*

GroomExpoWest.com

21


A Practical Guide for Pet Health Professionals

antibiotics. It has been a tough journey, but the nourishment Leah receives and the bond we share is so worth it. There is something so special about knowing that your whole body is pouring out the love for your baby that you have in your heart.

Have you experienced any bias because of breastfeeding? I think the public is gradually becoming more accepting of breastfeeding, but there is still work that needs to be done. Breasts are so over-sexualized in our culture that many people still think of breastfeeding as something that needs to be hidden away, either under a nursing cover or in a special nursing room, like the one at church I am expected to go to every time my baby gets hungry during a church service. In many other cultures, no one looks at you twice when you LIFESTYLE use your breasts for the very purpose they were designed for—feeding babies! How great would it LIFE KS FOR THE be if our culture could get to this HAC point, too?

There is something so special about knowing that your whole body is pouring out the love for your baby that you have in your heart. – Dr. Sara Pilgrim

Y PA R EN T

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S2 pump hat Ifor work! didn’t find? Life hacks for the working veterinary mom. So here are my top 5 lifepadshacks for Nursing I would the working veterin parent (and yes, ary constantlythis leakapplie through s to you dads, too.)

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I prepared as much as I could by reading all parenting and the baby books early. But there are lies in the books some that no one fills you in on—a I’ll shareMAGAZINE PETVET the two bigges nd t right now. First, skin.” Really? IT'S OK TO INTR “skin to You don’t think ODUCE THE PACIF your baby is going naturally bond IER BEFORE to to you? You don’t 30 DAYS need to strip baby out of his the PJ’s and unswa Ah, the pacifie ddle at night breastfeeding. r. All the books while That’s what I say that babies nipple confusion was doing; maxim get the skin to skin and not to give izing by unswaddling them a pacifie for one month. I learne r , breastfeedin changing the d all my mom g, diaper, and re–swa had introduced friends ddling a pacifier I had a totally …and now awake baby. After after day two… my sixth week while in the doing this, the of teacher of my hospital. I’m mom’s group so rule–abiding our whole group yelled at , of new moms for one month NEW PETI waited . “NO,” she replied “Slather a ton CARE . of baby diaper —but regret not rash cream on, with the lights startfeed COMM off, and let him UNITY ing sooner! All sleep those coma.” You don’t off the milk read that in any long nights…why RESOU baby books RCE didn’t ! someone tell me it was ok to start WORKS TO earlier?!

INDUSTRY NEWS

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PHOTO BY Leslie

D r . S a ra ’ s

Must-Have

5

A n t i m i c ro b i a l R esi sta n ce

ADDRESS HEALTH RISKS

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PETVET MAGAZI

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By Gwyn Donohue

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wo million people are infected with resistant strains of bacteria and 23,000 deaths result from antibiotic resistance in the U.S. each year, according to Centers for Disease Control and Prevention (CDC) estimates. What makes this troubling statistic important to the veterinary community, other pet care profession als and pet owners is that two relatively common bacteria species that have resistant strains, Campylobacter and Salmonell a, are also common in many pets. While these are not classified by the CDC as urgent threats of greatest concern to human health, they are considered a serious threat. One example is a 2016 outbreak of antibioticresistant campylobacteriosis that involved 113 patients in 17 states, and was determined to be linked to puppies. Instances like this, along with the fact that resistant strains of bacteria are developing at increasingly rapid rates and outpacing the introduction of new antibiotics , has caused public health officials and the pet care community to actively address the issue of responsible use of antibiotics in companio n animals. “Recognizing that antibiotic resistant germs are a growing and serious health risk to both humans and animals, last year PIJAC committed to work with the pet care community to create best management practices to combat AMR as part of our participation in the

26 PETVET MAGAZINE

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PET BOARDING & DAYCARE

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SPEAKERS/JUDGES

Jessica Adorno

Allison Alexander

Chris Anthony

Jay Batista

Dave Campanella

Dana Chavez-Rey

Rachel Colant

Malissa Conti-Diener

Lori Craig

Teri DiMarino

Dr. Cliff Faver

Gabriel Feitosa

Jayne Gallagher

Mindy Dinwiddie

Linda Easton,

ICMG

Donovan Gallagher

Jill Hailey

Blake Hernandez

Melissa Jepson

Nicole Kallish

Alyssa Kasiba

Angela Kumpe

Marco Lalau

Catherine Opson

Chanel Owens

Donna Owens

Valerie Partynski

Irina Pinkusevich

Jill Pipino

Macie Pisa

Adriane Pope

Cheryl Purcell

Jess Rona

Victor Rosado

Jay Scruggs

Kelsey Ann Sexton

Susan Sholar

Nick Sklar

Adrian Smith

Joey Villani

Dr. Jim Warner

Olga Zabelinskaya

Sue Zecco

Corina Stammworthy

GroomExpoWest.com

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CONTESTS

FRIDAY & SATURDAY WORLD CUP GROOMING GAMES Top Prize Money! Top Judges! Top Contestants! And best of all... it’s FREE to watch with Trade Show admission. Three levels of competition skill will be offered. Huge prize money goes to the AKC Best in Show winners in all three levels! The Games will be broken into four sponsored tournaments and will include the Blackworks Wire Coated Breed Tournament, Wag‘N Tails Poodle Tournament, Earthbath Sporting Tournament and Geib All Other Purebreds Tournament. Nature’s Specialities will be awarding one contestant the Best All-Around award!

SUNDAY

ELECTRIC CLEANER COMPANY

RESCUE ROUND-UP CONTEST The Rescue Round-Up competition raises awareness and encourages others to get involved with their local rescues. A donation to each Rescue organization will be given for the use of each dog. Attendees may also donate to any dog to contribute toward the adoption fees. Money raised beyond 50% of the adoption fee will be put into the rescue’s general fund. All participating dogs are available for adoption based on the rules of each shelter. Trophies and prize money will be awarded to the top three groomings based on judging. The winner of the Round-Up will be invited to attend the Rescue Round-Up Invitational at Groom Expo. But the real winner in this event are the dogs in need of their homes. Be sure to come out and support the competitors as they help these dogs go from rags to riches.

THE CONVENTION CENTER

IS NOT DOG FRIENDLY 24

Groom Expo West 2022

Only dogs used for competition or demos are permitted.


CONTESTS

SUNDAY CREATIVE STYLING COMPETITION Andis is sponsoring the Creative Styling Contest with $3,000 in prize money and trophies. “This is a highlight of the Expo, with winners taking home great prize money. People’s Choice winner will be on the cover of Groomer to Groomer magazine,” said Todd Shelly, President of Barkleigh Productions, Inc.

FOR RULES, GO TO GROOMEXPOWEST.COM

SHOW CLOSE AUCTION

Prize List AKC WORLD CUP GROOMING GAMES CHAMPION

ELECTRIC CLEANER RESCUE ROUND-UP 1st Place 2nd Place 3rd Place

$2,500

$1,000 $500 $250

*All winners also receive an invite to the Rescue Round-Up Invitational at Groom Expo 2022

A fast-paced auction will be held to sell products donated from booths at the show close. Proceeds go to CALIFORNIA PROFESSIONAL PET GROOMERS ASSOCIATION.

Sunday • 6 PM

BREED CLASSES

BEST ALL-AROUND AWARD! $1,000

CREATIVE STYLING 1st Place 2nd Place 3rd Place

$1500 $750 $500

People’s Choice

$250

OPEN 1st Place $300 2nd Place $200 3rd Place $100

1st Place $100 2nd Place $50 3rd Place $25

INTERMEDIATE

1st Place Trophy* 2nd Place Trophy* 3rd Place Trophy*

ENTRY

BEST IN GROUP 1st Place $200 2nd Place $150 3rd Place $75

*Plus Barkleigh Gift Certificate

CONTEST TABLES Save an additional 10% off tables used in grooming contests!

These tables will sell out. To reserve yours before the show: Call Brenda at (800) 525-7387, ext. 272.

GroomExpoWest.com

25


FRIDAY

THURSDAY

SHOW SCHEDULE 10A

Registration Opens

THURSDAY EVENING

12-6P

Brusher Bather Certificate Program — Teri DiMarino

7–9P

Fundamentals of Canine Aromatherapy

12–4P

Skin Assessment Certificate Course — Dr. Cliff Faver

Certificate Course — Malissa Conti-Diener

Mixed Breed Mania — Cat Opson & Blake Hernandez

Let’s Get Creative with the Color King!

Toque Master Para Tu Grooming de Salón!

— Victor Rosado

— Corina Stammworthy

Class is in Session — Joey Villani

SATURDAY SUNDAY

Business Compliance Certificate Course

8A Registration Opens 9A – 10A Day Long Programs Part 1 Puppy Handling 101 Certificate Course — Melissa Jepson AKC S.A.F.E Grooming Certification Program — Susan Sholar Business Summit — Teri DiMarino Poodle Panel — Cat Opson Drop Coat Series — Olga Zabelinskaya

Drop Coat Series — Jay Scruggs & Sue Zecco

4-5P

Day Long Programs Part 4 Puppy Handling 101 Certificate Course AKC S.A.F.E Grooming Certification Program Business Summit — Malissa Conti-Diener Poodle Panel — Gabriel Feitosa Drop Coat Series — Rachel Colant

10A

Trade Show Opens

6P

Trade Show Closes

11A-12P

Day Long Programs Part 2 Puppy Handling 101 Certificate Course AKC S.A.F.E Grooming Certification Program Business Summit — Kelly Ann Sexton Poodle Panel — Valerie Partynski Drop Coat Series — Macie Pisa

2-3P

Day Long Programs Part 3 Puppy Handling 101 Certificate Course AKC S.A.F.E Grooming Certification Program Business Summit — Blake Hernandez & Jill Hailey Poodle Panel — Allison Alexander

8A

Registration Opens

2-3P

SESSION 3

9–10A

SESSION 1 Drop Dead Gorgeous Drop Coats — Jay Batista

Delighting The Doodle Owner — Chris Anthony

Groomer’s Health: Prevention & Wellbeing

Meow, Wow! With Dana: Live Feline Grooming

Demonstration — Dana Chavez-Rey

Cultivate Your Business Mindset — Jess Rona

Super Styling The Welsh Terrier — Jay Scruggs

The Winning Edge: A Guide To Everything You Need

To Know About Shears — Nick Sklar

4-5P

SESSION 4

Poodle Shaving Basics — Allison Alexander

Future-Proof Your Business — Donovan Gallagher

Splash of Creative, No Dye Needed — Alyssa Kasiba

A Pet Terrier — Victor Rosado

The Life of a Professional Groomer — Joey Villani

6P

Trade Show Closes

— Linda Easton & Dr. Jim Warner

FRIDAY EVENING 6P California Professional Pet Groomers Association Meeting 6–8P Keep Them Coming Back For Creative — Angela Kumpe & Lori Craig Barkleigh Senior Dog Certificate Course — Donna Owens What Have You Done for Me Lately? Customer Service is Back! — Cheryl Purcell

Get Good At Hiring & Better At Firing — Marco Lalau

So What’s New? — Chanel Owens

Big & Beautiful: The Standard Poodle — Sue Zecco

10A

Trade Show Opens

11A-12P

SESSION 2

Itchy Dog — Dr. Cliff Faver

Caring For The Challenging Dog — Melissa Jepson

Handstripping 101 — Valerie Partynski

Kerry Fever — Irina Pinkusevich

Don’t Give It Away! How Much Are You Worth An

Hour? — Cheryl Purcell

8A

Registration Opens

All I’m Asking is for a Little R-E-S-P-E-C-T — Angela Kumpe

9-10A

SESSION 5

Why Does it Take Me So Long to Groom a Shih Tzu?

An In-Depth Guide To Safely Storing & Dispensing Grooming

— Valerie Partynski

Liquids — Dave Campanella

The Art of Coat Carving — Adriane Pope

Pricing, Percentages & Profit Margins — Teri DiMarino

2-3P

SESSION 7

Super Styling The Cocker — Jay Scruggs

Meow Wow: Alternative Feline Clips — Dana Chavez-Rey

A Groomer’s Guide To Pet Nutrition — Susan Sholar

You Need to Calm Down — Mindy Dinwiddie

Modern Styles — Olga Zabelinskaya

Hybrid Freestyling & Whimsical Grooming — Jayne Gallagher

10A

Trade Show Opens

The JRG Body Blueprint — Jess Rona

11A-12P

SESSION 6

5P

Trade Show Closes

Mobile Grooming 411 — Jessica Adorno

6P

Show Close Auction

The Schnauzer, From Standard To Salon Freestyle

— Jay Batista

26

— Adrian Smith

Groom Expo West 2022


CONTEST SCHEDULE THURSDAY 6:30P 7P

Judges Meeting Contestant Meeting

BLACKWORKS

WIRE COATED BREED TOURNAMENT FRIDAY MORNING

8A Check In / 9A Start / 12P Awards

GEIB

ALL OTHER PUREBREDS TOURNAMENT FRIDAY AFTERNOON

1P Check In / 2P Start / 5P Awards

EARTHBATH

SPORTING AND SALON FREESTYLE TOURNAMENT SATURDAY MORNING

8A Check In / 9A Start / 12P Awards

WAG’N TAILS

POODLE TOURNAMENT SATURDAY AFTERNOON

1P Check In / 2P Start / 5P Awards

SATURDAY EVENING

5:30P AKC Best in Show Judging

ELECTRIC CLEANER COMPANY

RESCUE ROUND-UP SUNDAY MORNING

7:30A Check In / 8A Start / 11:30A Awards

SUNDAY AFTERNOON 12P

Foxy Roxy’s Supply Co. Best First Timer Award

CPPGA Best Transformation Award

Nature’s Specialties Best All Around Awards

Best In Show Awards

AKC Best in Show Award

PMS 4665

PMS 329

PMS 4635

PMS BLACK

ANDIS’

CREATIVE STYLING SUNDAY AFTERNOON

12:30P Check In / 1P Start / 4P Awards

BEST BY DESIGN www.PawMat.Dog

GroomExpoWest.com

27


LOCATION

PASADENA CONVENTION CENTER

THE CONVENTION CENTER

IS NOT DOG FRIENDLY

300 E. Green Street Pasadena, CA 91101

Only dogs used for competition or demos are permitted.

CONVENTION CENTER

(626) 795-9311

SHERATON

www.pasadenacenter.com

MAIN ROOM BLOCK:

SHERATON PASADENA    303 East Cordova St. Pasadena, California 91101

SINGLE/DOUBLE * $224/night

(888) 236-2427 Cut Off Date 1/14/22

* Tell them you are with:

GROOM EXPO WEST

MEOW WOW!

Kanintteers

Cookie Cu

A COMPLETE GUIDE TO FELINE GROOMING!

#6430

7 Piece

#6435

#6542

Mini Set

Learn the best practices to create a safe environment for both groomer and feline from an educator who wants you to succeed—DANA CHAVEZ-REY, ICFS, IGMS!

#6429

5 Piece

13 Piece

Bow Wow Set

Set

4 Piece Bone Set

DOG BONE

RECIPES

WWW.BARKLEIGHSTORE.COM 28

Groom Expo West 2022

INCLUDED!

WWW.BARKLEIGHSTORE.COM


PROGRAM SELECTION Select ONE program from each education session that you may attend. This will enable us to plan adequate seating for your comfort and does not commit you to attend the programs you select. One per attendee please!

THURSDAY & FRIDAY THURSDAY (Choose 1)

1 2 3 4 5

p Brusher Bather Certificate Program p Skin Assessment Certificate Progam p Class is in Session p Toque Master Para Tu Grooming de Salón! p Mixed Breed Mania

6 7 8 9

p Fundamentals of Canine Aromatherapy Certificate Course p Let’s Get Creative with the Color King! p Business Compliance Certificate Course p Salon Sanitation Certification Course

THURSDAY Evening (Choose 1)

FRIDAY Daytime (Choose 1)

10 p AKC S.A.F.E. Grooming Certificate Program 11 p Puppy Handling 101 Certificate Course 12 p Business Summit 13 p Drop Coat Series 14 p Poodle Summit

FRIDAY Evening (Choose 1)

15 p 16 p 17 p

Barkleigh Senior Dog Certificate Course Keep Them Coming Back for Creative What Have You Done for Me Lately? Customer Service is Back!

All attendees taking education, select your likely choice:

SATURDAY 9:00 AM - SESSION 1 (Choose 1) 100 p 101 p 102 p 103 p 104 p

Groomer’s Health: Prevention & Wellbeing Get Good at Hiring and Better at Firing So What’s New? Big and Beautiful: The Standard Poodle Drop Dead Gorgeous Drop Coats

11:00 AM - SESSION 2 (Choose 1) 200 p 201 p 202 p 203 p 204 p

Itchy Dog Caring for the Challenging Dog Don’t Give it Away! How Much are You Worth an Hour? Kerry Fever Handstripping 101

2:00 PM - SESSION 3 (Choose 1) 300 p 301 p 302 p 303 p 304 p

Meow, Wow! With Dana: Live Feline Grooming Demonstration Cultivate Your Business Mindset The Winning Edge: A Guide to Everything You Need to Know About Shears Super Styling the Welsh Terrier Delighting the Doodle Owner

4:00 PM - SESSION 4 (Choose 1) 400 p 401 p 402 p 403 p 404 p

Splash of Creative, No Dye Needed Future-Proof Your Business The Life of a Professional Groomer A Pet Terrier Poodle Shaving Basics

SUNDAY 9:00 AM - SESSION 5 (Choose 1) 500 p 501 p 502 p 503 p 504 p

An In-Depth Guide to Safely Storing and Dispensing Grooming Liquids Pricing, Percentages and Profit Margins A Groomer’s Guide to Pet Nutrition Modern Styles Super Styling the Cocker

11:00 AM - SESSION 6 (Choose 1) 600 p 601 p 602 p 603 p 604 p

Mobile Grooming 411 All I Am Asking for is a Little R-E-S-P-E-C-T The Art of Coat Carving Why Does it Take Me so Long to Groom a Shih Tzu? The Schnauzer - from Standard to Salon Freestyle

2:00 PM - SESSION 7 (Choose 1) 700 p 701 p 702 p 703 p

Meow Wow: Alternative Feline Clips You Need to Calm Down Hybrid Freestyling and Whimsical Grooming The JRG Body Blueprint

Include with Registration or Fax to (717) 691-3381 GroomExpoWest.com

29


GROOM EXPO WEST 2022 REGISTRATION One INDIVIDUAL registering per form, please

Check One:

Name (Print Clearly): ___________________________________________ Business: ____________________________________________________ Address: _____________________________________________________ City/State/Zip: ________________________________________________ Email (Print): __________________________________________________ Phone: (____________) _________________________________________ Cell Phone: (____________) _____________________________________

Packages 1

p Do-It-All

– $399

Trade show (begins Friday), all events, viewing of tournaments, and seminars Thurs. through Sun. You may go in and out of educational sessions. Some sessions overlap. p Fri. & Sat. Basic – $229 Friday & Saturday programs, trade show and viewing of tournaments 2

3

p Weekend

Basic – $199

Saturday & Sunday programs, trade show and viewing of tournaments 4

p Trade Show Special – $25 Three-day trade show and viewing of tournaments

Trade Show – $10 per day ($15 at the door)

5

p Fri. 6 p Sat. 7 p Sun.

Make Checks Payable to: Barkleigh Productions, Inc. 970 West Trindle Road Mechanicsburg, Pa 17055 (717) 691-3388 • FAX (717) 691-3381 Email: info@barkleigh.com GEW22

#

_____________

A La Carte

Brusher Bather Certificate Program Skin Assessment Certificate Course 12 p Class is in Session 13 p Toque Master Para Tu Grooming de Salón 14 p Mixed Breed Mania

10 p 11 p

Thursday Evening Events

Fundamentals of Aromatherapy Certificate Course Let’s Get Creative with the Color King! 17 p Business Compliance Certificate Course 15 p 16 p

Friday Events

AKC S.A.F.E. Grooming Certification Program Puppy Handling 101 Certificate Course 20 p Business Summit 21 p Drop Coat Series 22 p Poodle Panel 18 p 19 p

$159 $139 $139 $139 $139 $59 $59 $59 $139 $139 $139 $139 $139

Friday Evening Events (Free with purchase of Friday program)

Barkleigh Senior Dog Certificate Course $59 Keep Them Coming Back For Creative $59 25 p What Have You Done for Me Lately? Customer Service is Back! $59 23 p 24 p

Saturday Events 26 p 27 p

Saturday Program Sessions Individual Session (each)

Sunday Events 28 p 29 p

Sunday Program Sessions Individual Session (each)

$139 # ____ x $45 = $____________

$99 # ____ x $45 = $ ____________

Programs are 20% higher at the door. Refund Processing Fee – $30

Total: $ ___________ p Check p MC/Visa/Discover/AE

# ____________________________________________________

Register online at www.groomexpowest.com

30

Thursday Events

p Groomer p Kennel Operator p Retailer p Pet Sitter p Trainer p Vet p Breeder p Owner/Handler p Manufacturer p Online Retailer p Catalog p Pet Owner p Other

Groom Expo West 2022

Exp. Date ____________________________


Supreme Supreme Groom Groom Van Van Driving Success for Mobile Pet Care Professionals

Make sure to review the list of approved Mercedes Sprinter Expert Upfitters before choosing a company to build your new pet grooming conversion.

As a mobile pet groomer with a Wag’n Tails vehicle, you will have the necessary equipment and support to transform both your career and checking account. Whether you are starting your own business or adding mobile services to an established business, a pet groomer can significantly increase their income with a mobile grooming salon.

Going mobile empowers pet groomers to better serve pets, pet parents, and themselves. A mobile pet grooming salon leads to reduced stress and anxiety for pets, more convenience and time for pet parents, and greater earnings potential and scheduling flexibility for pet groomers. As a pet groomer or business owner, how are you positioning yourself or your business for future growth and success?

Call 800-513-0304 or visit wagntails.com


SHAVE DOWN SEASON IS COMING

ADDRESS THE POSSIBLE PERMANENT DA M A G E F R O M S H A V I N G DOWN YOUR CLIENT’S D O U B L E - C OA T E D B R E E D S .

PR OTECT YOUR SALON WITH 50 FULL COLOR OWNER SIGNATURE F O R M S P E R PA D.

O R D E R TO DA Y A T BA R K L E I G H . C O M