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PROGRAM GUIDE

September 12-15, 2019

Hershey Lodge & Convention Center

Hershey Pa GroomExpo.com


October 10-13, 2019 Sturbridge, Massachusetts


Dear Pet Professionals, Wow! That is what you are going to say when you look through this program. Your second instinct may be to sit back and become overwhelmed with all the choices. What should you do when you come to Groom Expo? Todd Shelly First, evaluate your own situation. What do you need President of Barkleigh Productions most in your business this year? Grooming skills? Animal Behavior? Marketing or Retailing? Business or Motivation? Pet Health Care? Make this program book your workbook. Get a plan. Prioritize. Mark those programs that are the most meaningful and then evaluate them again in a few days. A good strategy will begin to materialize. You can’t do it all, so pick the best for you. Then select your programs on the program selection sheet on the back of the registration form. Now go to the Exhibitor list. Mark booths that you MUST see. Before the show ends, check your program book and visit those you missed. Staple a sheet inside this program and list products that you want to buy and seminars you must attend. Tuck all your essential papers, etc. inside your program book and take it to the show. Now you are ready to enjoy! See you soon!

Who Should Come to Groom Expo? Do you own a pet care facility? Are you involved in grooming, boarding, training, breeding, exhibiting, handling, brushing, bathing, walking, helping, or understanding pets? Do you retail pet products to the pet–owning public? Do you need to improve your grooming or handling skills? Or learn how to retail or add retail to your mix of services? Then this is where you need to be!

Groom Expo is for anyone who makes a full or part– time living from professional pet care.... or is a serious hobbyist. Groomers, mobile groomers, kennel operators and kennel personnel, trainers, day care operators, veterinarians, pet retailers, animal behaviorists, shelter personnel, breeders, handlers, vet techs, or anyone involved in the pet industry will find a wealth of information, products and services to meet their needs.

Register online at www.GroomExpo.com • Groom Expo 2019

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HAVE

THE

TACTICS &

@ and daycare

EXPO

November 11–14, 2019

Hershey Lodge & Convention Center Hershey, Pennsylvania

www.PetBoardingexpo.com


CONTENTS

A LA CARTE PROGRAMS 13 14 14 15 16 16 17 18 18 19 19 21 23 25 26 27 27 28 29 29 29 29

Brusher/Bather Certificate Program Simplify Your Everyday Grooming The Savvy Salon Owner The Rosetta Bone Poodle Parlor Best of Both Worlds, Grooming & Products Hair & Skin Certificate Program How to Engage Professionally Salon Sanitation Certificate Class Meow, Wow! With Dana: Feline Grooming Success Doggie Emoji AKC S.A.F.E Certification: Safety in the Shop Mobile Series Poodle Series Sign of the Times Grooming Around the World A Day with the Creative Legends Super Styling Summit: Popular Shop Dogs The Fourteen Coat Types & How to Correctly Groom Them Understanding the Functions of Successful Management Asian Style Trims for the Everyday Groomer Barkleigh Pet Pro First Aid/CPR Certification

WHERE & WHEN 10 What’s New 52 Location 53 Schedule 56 Contest Schedule 61 Program Selection

WEEKEND PROGRAMS 7 9 30 36

Trade Show Exhibiting Companies Saturday Seminars Sunday Seminars

GROOMING CONTESTS 44 44 46 47 58

Groom Olympics Abstract Creative Runway Rescue Clip–In and Round–Up Creative Styling Tournament Contestant Prize List

MEAL FUNCTIONS 45 49 50

Best in Show / Barkleigh Honors Saturday / Sunday Luncheons Gospel Breakfast Concert

FEATURES 18 Internet Mingle 24 Opening Night Party 32 Barkleigh Honors Categories 41 Speakers and Judges 47 Show Close Auction 48 Puppy Playground 51 Ryans Sponsored Tables 62 Registration

Register online at www.GroomExpo.com • Groom Expo 2019

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Klip Kards

Client Index & Extender Cards

Regular Klip Kard 3” x 5” Medium Klip Kard 4” x 6”

Available Colors

Giant Klip Kard 5” x 8”

ARE YOUR CLIENT FILES A DISASTER? These client index cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client. Track injuries, sensitive areas, medical problems, services, and more! AVAILABLE IN PACKS OF 100, 500, or 1000!

EXTENDERS STAPLED TO YOUR FILLED KLIP KARD ADD MORE RECORD SPACE! Barkleigh Productions, Inc. barkleigh.com • barkleighstore.com • (717) 691-3388


TRADE SHOW

FRIDAY • SATURDAY • SUNDAY

Trade Show The Industry’s Biggest & Sweetest

Pet Care Trade Show on Earth. Groom Expo hosts the largest pet care product trade show in the world… with over 170 booths. Every clipper, shampoo, comb, table and tub is here, along with thousands of other pet care, boarding, natural and retail products. Many exhibitors are pulling out all the stops. You will be able to see industry greats doing mini–groom sessions in several booths throughout the trade show. Groom Expo Trade Show will also feature the Wahl GroomOlympics and Conair PetPro Creative Styling. Your staff will learn new skills just watching top contestants as they groom… so bring them along, too! Bring lots of business cards, your business checkbook and the plastic money! Because there are bargains, show specials, floor and demo units, and discount pricing everywhere! Friday, Saturday, and Sunday admission is $10 per day pre–registered and includes viewing of all daily contests and demonstrations. Three–Day Trade Show Special is $25 pre–registered and includes all trade show events and daytime floor demos. Trade show is FREE to all registered seminar attendees.

OVER

170 BOOTHS

FREE Admission for Seminar Attendees

Register online at www.GroomExpo.com • Groom Expo 2019

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MADE TO COMFORTABLY FIT YOUR HAND! PRICED TO FIT YOUR BUDGET! 81/2” Long Lightweight Aluminum Handles

POODLE

823 – for Thick Poodle Coats 824 – for Long Coats 825 – for Finishing 826 – for Short Coats

LONGHA IR

POODLEDOUBLE RO W FINISHE R

SHORTHA IR

LONGHA IR

POODLE

DOUBLE ROW F INISHE R 51 Pins

SHORTHA 3/4 IR ” Med

LONGHA IR

POODLE

LONGHA IR

51 Pins 13/8” Med/Coarse

DOUBLE ROW F INISHE R 23 Pins HORTHAI 13/4” SCoarse R

23 Pins 13/8” Coarse

DOUBLE ROW F INISHE R

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R

TRADE SHOW

FRIDAY • SATURDAY • SUNDAY

Exhibitor List* With Over 170 Exhibitor Booths, You Can Really Load Up on Just About EVERYTHING •  123PET SOFTWARE •  44/20 •  A CREATIVE COLLECTION •  A GLAMOUR BOW •  AERUS •  AESCULAP •  AHP PET & GROOMING SUPPLIES •  ALPHA TECH PET, INC. •  ANDIS COMPANY •  ANGELS GROOMING APPAREL •  ANIMAL AYURVEDA •  ANIMAL PHOTOGRAPHY •  ANIMALSINK.COM •  ANNAMAET PETFOODS, INC. •  ARTERO •  ASLAN’S ACCESSORIES •  AUSSIE DOG PRODUCTS •  B3 SALON PRODUCTS, LLC •  BABELBARK •  BANDANAS UNLIMITED, INC. •  BARDEL BOWS •  BARKLEIGH PRODUCTIONS, INC. •  BEAUT OUTERWEAR •  BEST SHOT PET PRODUCTS INTERNATIONAL, LLC •  BIO GROOM •  BLING BOW TIES •  BOUTIKEDOG •  CAMPBELL PET COMPANY •  CHERRYBROOK •  CHONA SHEARS •  COLOGNES FOR PETS •  COMFORTGROOM •  CONAIR PRO PET •  CRYSTAL WORKS •  DAVIS MANUFACTURING •  DEMATADOR •  DIRECT ANIMAL PRODUCTS •  DMK BOWTIQUE •  DOG IS GOOD •  DOG N FROG

•  DOG SHAMMY DOG DRYERS •  ELECTRIC CLEANER COMPANY •  ELITE PET SPA •  EMP 10, LLC •  EVOLUTION SHEARS •  EZ–GROOM •  FRANK ROWE & SON •  GEIB HANDMADE SHEARS •  GINGR •  GLYANTS ENTERPRISES, INC. •  GROOMER GIRLS •  GROOMER’S BEST FRIEND SHARPENING SERVICE •  GROOMER’S MALL •  GROOMERS HELPER •  HANVEY ENGINEERING & DESIGN •  HAWAIIAN MOON •  HEALTH TECHNOLOGY PROF PRODUCTS, INC. •  I–MED ANIMAL HEALTH •  IGROOM, LLC •  ISLE OF DOGS •  IV SAN BERNARD USA •  JODI MURPHY ENTERPRISES, LLC •  KASHI SHEARS •  KENCHII •  KENNEL CONNECTION •  KIM LAUBE & CO, INC. •  KLEIN CUTLERY •  LADYBIRD LINE •  LALA’S PET PRODUCTS •  LAMBERT VET SUPPLY •  LES POOCHS LUXURY PRODUCTS •  LIBERTY STAR EQUIPMENT •  LILLIAN RUFF •  LISA WELCH DESIGNS •  LOYALTY PET PRODUCTS •  ESPREE ANIMAL PRODUCTS, INC. •  MASON COMPANY

•  RESCO PET PRODUCTS •  MASSAGING INSOLES BY JVS •  RYAN’S PET SUPPLIES TECH •  SENSEI SHEAR SYSTEMS •  MAX & MOLLY WEAR •  SHARK FIN SHEARS •  MDC ROMANI, INC. •  SHEAR DELIGHT •  METROVAC •  SHEARMAN CO. •  MR. GROOM PET PRODUCTS •  NATIONAL CAT GROOMERS OF •  SHERNBAO USA, INC. •  SHOR–LINE AMERICA, INC. •  SHOWSEASON® ANIMAL •  NATURE’S SPECIALTIES PRODUCTS •  NDGAA •  SNYDER MFG. CO. •  NESTLE PURINA PETCARE •  SOOS PETS COMPANY •  SPEEDY DRYER •  OSTER PROFESSIONAL •  STYLIST WEAR PRODUCTS/NEWELL BRANDS •  WPA •  PARAGON SCHOOL OF PET •  THE ABSORBER DOG LOVER’S GROOMING/LEARN2GROOM TOWEL DOGS.COM •  THE BLISSFUL DOG, INC. •  PAWDUKE ALL NATURAL DOG •  THE CLOTHING WEARHOUSE TREATS •  THE HAIR DOC BASS •  PAWFINITY BRUSHES •  PAWMAT •  THE SHEARS DEPOT •  PET BUSINESS MEDIA •  THERA–CLEAN •  PET PERENNIALS •  THORNELL •  PET PORTRAIT BY SAM •  TICKLED PINK PET DESIGN THONG •  TOOL KLEAN •  PETAG •  TROPICLEAN •  PETBIZINSURANCE.COM •  UTSUMI AMERICA, INC. •  PETEDGE •  VETMATRIX •  PETLIFT •  WAG’N TAILS MOBILE •  PETSMART CONVERSIONS •  PETSTORE.DIRECT •  WAHL CLIPPER CORPORATION •  POOCH PARAMEDIC •  WARREN LONDON •  PRECISION SHARP CO. SOUTHEAST •  PRIMA MFG, INC. •  WHITEBRIDGE PET BRANDS •  PUPPY PAWS, INC. •  WHITMAN’S •  PUPPY PLAYGROUND.COM, •  XPAIN SOLUTIONS INC. •  ZEN DOG •  PURA NATURALS PET •  ZYMOX & ORATENE BY PET •  PURRRFECT BOWS & TIES KING BRANDS •  QUADRUPED PET CARE PRODUCTS •  RAY – PET * EXPECTED TO EXHIBIT •  RELIQ PET, LLC

Register online at www.GroomExpo.com • Groom Expo 2019

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WHAT’S

NEW

FOR 2019?

POODLE PARLOR PAGE 16

THE FOURTEEN COAT TYPES & HOW TO CORRECTLY GROOM THEM PAGE 29

PAGE 14

y f i l p m Si Your day Everyming Groo

CERTIFICATE CLASS PAGE 18

See Schedule for ALL Seminar Times


GROOMING ON THE ISLAND OF MISFIT DOGS PAGE 40

DOGGIE EMOJI PAGE 19 GROOMING AROUND THE WORLD

THE MAZE OF PRODUCTS PAGE 31

PAGE 27

Meow, Wow! With Dana: Feline Grooming Success PAGE 19

Register online at www.GroomExpo.com


Kage Kard Holder Sturdy aluminum card holder that keeps pet information where you need it!

3” x 5” Holds Run Kard 5” x 8” Holds Kenn-L-Kard Attaches easily to cages and crates Has holes for optional wall mounting Sturdy and doesn’t rattle! All-purpose hanger keeps leashes from getting misplaced or going home on the wrong dog

PRACTICALLY INDESTRUCTIBLE!

Barkleigh Productions, Inc. barkleigh.com • barkleighstore.com (717) 691-3388


AL LA CARTE

THURSDAY

BRUSHER / BATHER

CERTIFICATE PROGRAM by Teri DiMarino Your ability to do your job and do it right separates you from being “just a bather” to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush, and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers–in–training, “groomer wannabes,” seasoned groomer techs, and salon owners will benefit from this day–long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub to finding the right shampoo through proper bathing and blow–drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed. Tools of the Trade & How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. “These techniques and tools will make the finished groom a true work of art,” says Teri. Anals and ears will be discussed. Dematting: It’s Not What It Used to Be Everyone has a technique for dematting a neglected pet. For some, it’s a shave–down and then entering the pelt in a mat contest. For others, it’s a time–con-

suming, hair–splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools, and techniques for the demat dilemma without getting all tangled up. What’s in Those Bubbles? Shampoos, Conditioners, & Spray Tocopherol, ergocalciferol, sodium chloride. Teri takes a “groomers–eye” view of the stuff we use every day in language we can understand. Shampoos, sprays, and conditioners are our most expendable items, but what do we really know to

select the right product for our situation? (Those scary words are techno–speak for vitamin E, vitamin D, and simple table salt, often found in many grooming products.) Getting the Most out of Your Bathing & Drying Time Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean, and then dry the pet will have a direct influence on the finish. You will hear about time–saving equipment and techniques.

This program is six hours long and is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday. Register online at www.GroomExpo.com • Groom Expo 2019

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THURSDAY

AL LA CARTE

y f i l p m Si Your ay d y r e v E g n i m Groo by Chris Pawlosky & Judy Hudson In this four–hour seminar, you will learn many short cuts and time saving techniques for those overwhelming big dog grooming jobs – making them seem small!.

This program is four hours long and is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

THE SAVVY SALON OWNER BY MICHELLE EVANS

Join Michell Evans, The Grooming Tutor, for this well–rounded presentation. She will walk you through the process of creating a business budget for your salon based on a sample budget. She will discuss paying hourly vs. commission, support staff, benefits and retirement. Michell will also cover leadership, trust, communication and expectations as the cornerstones to creating a respectful workplace.

This program is four hours long and is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

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Register online at www.GroomExpo.com • Groom Expo 2019


AL LA CARTE

THURSDAY

THE ROSETTA BONE DECODING CANINE SOCIAL DYNAMICS BY KHRIS BERRY HOUR 1 — Introduction to the Canine Social Dynamic Scale HOUR 2 — Application of Canine Social Dynamics to Grooming HOUR 3 — Application of Canine Social Dynamics to Daycare & Training HOUR 4 — Personal Experience—your pet. Case studies of dogs using CSD techniques to apply to your pet and those around you.

This program is four hours long and is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

GRAB YOUR COPY TODAY! This book teaches you to properly identify social cues, understand their purpose, and apply them correctly to connect more deeply and communicate more clearly with the dogs around you.

BARKLEIGHSTORE.COM Register online at www.GroomExpo.com • Groom Expo 2019

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THURSDAY

AL LA CARTE

POODLE PARLOR BY BLAKE HERNANDEZ & MACIE PISA

In this fast and flashy, FABULOUS seminar you will observe as Blake and Macie refine, tweak, and transform a poofy pet into poodle perfection! You will learn time saving tricks and critical breed characteristics to enhance even the doodliest of dogs. They will discuss patterns and essential tools to help increase your speed and style at the table!

This Four–Hour program is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

BEST OF BOTH WORLDS, GROOMING & PRODUCTS BY MACKENSIE MURPHY & SAM NELSON From tables to dryers to clippers and sprays. So many choices, how do you know what’s out there and how to use it?! Sam from Love Groomers will offer his wealth of product knowledge, breaking down the differences between your favorite brands, tools and equipment. Mackensie will take you through the entire grooming process from wet dog to beautifully scissored finished product. She will show many different tricks and techniques, adding style to your everyday grooms and will have your work standing out from the rest.

This Four–Hour program is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

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Register online at www.GroomExpo.com • Groom Expo 2019


AL LA CARTE

THURSDAY

HAIR & SKIN CERTIFICATE PROGRAM BY DR. CLIFF FAVER Learn the science, the techniques, and product (types) to successfully put the “why” in what you do. A must for groomers, bathers, and office personnel in the grooming shop and veterinary clinic alike.

HOUR 1) UNDERSTANDING HAIR AND SKIN. skin and hair. A critical foundation for this

HOUR 3) UNDERSTANDING THE COMMON THINGS THAT GO WRONG THAT LEAD TO SKIN ISSUES. Always wonder why these skin conditions

class and everything a groomer or bather

occur and reoccur? Does technique play a factor?

does. This will explain a lot of the science

Could I have caused that issue? When the client or

about how nutrition, sebum and basic

veterinary accused me of causing the issue is that true?

Learn the basic anatomy and function of the

anatomy work so you can understand the “why” in what you do.

HOUR 4) THE SCIENCE TO FOLLOW IN TREATING SKIN ISSUES. Learn methods, techniques, and

HOUR 2) UNDERSTANDING THE DIFFERENCE IN COAT TYPES AND THE PRODUCTS THAT NEED TO BE USED FOR MAXIMUM RESULTS. In this class

types of products to fix the skin problems when they

you will learn the needs of the different coat

those shaved down dogs. Learn why steroids and

types so you can make better decisions in the

antibiotics and the typically therapies for skin don’t

products you use.

always work.

occur. Learn principles that will lead to success when treating skin issues. Learn how to grow hair back on

This Four–Hour program is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at www.GroomExpo.com • Groom Expo 2019

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THURSDAY EVENING

AL LA CARTE

THURSDAY EVENING SEMINARS HOW TO ENGAGE PROFESSIONALLY

BUT EFFICIENTLY TO EARN THE

RESPECT YOU DESERVE! by Sarah Drouin Do you ever feel like you’re not respected? Like people expect a safe, quality, knowledgeable job for little to no money? Ever have clients question how much you charge, or try to make you feel like your hard work wasn’t worth what they paid? It’s just giving a dog a bath or shaving a dog down, right?! Sarah will go over how to communicate exactly what is and is not in a simple formula to have your client understand and respect you. We are professionals, the only way for clients to see that is to speak and communicate like one.

This evening program is two hours long and is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

CERTIFICATE CLASS

Learn how to clean like a microbiologist! Corina will teach you sanitation techniques used in the laboratory that she has incorporated into her regular salon practices. This class will cover how to disinfect everything in your salon using both chemical and mechanical methods, as well as an overview of the common pathogens that cause problems in the industry. A certificate will be mailed after completion of this two–hour course.

BY CORINA STAMMWORHY This evening program is two hours long and is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

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Register online at www.GroomExpo.com • Groom Expo 2019


AL LA CARTE

THURSDAY EVENING

Meow, Wow! With Dana: Feline Grooming Success by Dana Chavez–Rey Dana Chavez–Rey is offering a different perspective on feline grooming. In his two– hour class, Dana offers her secrets to being a successful cat groomer and what to have on hand to make grooming less stressful for you and the cat. Do you have the right attitude? Why are you grooming this cat? What will set me apart from the rest? She will go over the different forms of aggression and types of behavior as well. Often we ask ‘What happened? He just turned on me.’ Get all the answers in this information–packed seminar.

This evening program is two hours long and is included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

DOGGIE EMOJI by Olga Zabelinskaya Olga will demonstrate her secret tips and tricks to styling different breeds’ doll faces. She will explain symmetry, balance, and proportions.

These evening programs are two hours long and are included in the VIP, Do–It–All, and Thurs./Fri. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Register online at www.GroomExpo.com • Groom Expo 2019

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FEATURED EVENT BEST IN SHOW AWARDS

FEATURED SPEAKER

SUE WATSON

SATURDAY 5:30 PM 7 PM

Best In Show Judging Best In Show Awards

Suesan, is a Certified Master Groomer, previous Groom Team USA member, winner of the Wahl 2003 Groomer of the Year Award at Westminster Dog Show and recipient of Cardinal Crystal Grooming Achievement Awards.

SATURDAY

DON'T MISS AN EVENT!

9 AM Grooming the Difficult Dog

FEATURED SPEAKER

LISA LEADY Lisa Leady NCMG, CMG, is a Barkleigh Honors Award Winner, certifier for National Dog Groomers Association and previous member of Groom Team USA from 2000–2006.

FRIDAY 9 AM Mobile Series: The Passionate Mobile Groomer

SATURDAY 11 AM Handstripping the Terrier 20

REGISTER NOW!

Register online at www.GroomExpo.com • Groom Expo 2019


AL LA CARTE

FRIDAY

AKC S.A.F.E Certification: Safety in the Shop

by Susan Sholar The American Kennel Club recognizes that grooming is important to the overall health, comfort and well–being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in salon, The AKC is proud to offer the Safety in Salons Certification Program to groomers and salons. As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation. All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frameable certificate and other great benefits. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC. This four hour long program is included in the VIP, Do–It–All, and Thurs./ Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Fri., Sat. & Sun.

Don’t wait! Register Online NOW at

www.GroomExpo.com

Register online at www.GroomExpo.com • Groom Expo 2019

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Register online at www.GroomExpo.com • Groom Expo 2019


AL LA CARTE

FRIDAY

The Passionate Mobile Groomer By Lisa Leady (9 – 10 AM) Did you know Lisa Leady is a mobile groomer? Most people know her as an award–winning speaker and judge. Most people don’t realize that she is also the owner of a very successful mobile grooming business. Lisa will be taking her very popular “Passionate Groomer” theme and adapting it for mobile groomers. She will share a large dose of information wrapped in a lot of uplifting personal stories and perspectives. Don’t miss this one–of–a–kind seminar.

Why Forecasting is Important in the World of Mobile Grooming By Jameson Kon (11 AM – 12 PM) Where does one go when you already have a business that you want to expand further? What if your business is stagnant, and you need to find a way for more growth? Can you do this alone, or do you need a team to get you from Point A to Point Z? Planning for success is the key to any business model. Take this course to find out how one can set themselves up for success by following some key points of operations in the mobile world of grooming.

Git’er Done in A Mobile! By Judy Hudson (2 – 3 PM) Come learn how to make the most of your time as a mobile groomer! Time is money and how you spend yours can make or break you. Judy will share the ins and outs of a typical day and her time saving tips to ‘Git’er done’ in a timely fashion with quality results.

Mobile Grooming 411 By Jessica Adorno (4 – 5 PM) Mobile pet grooming is the fastest growing segment in the pet industry. Curious what it’s like going mobile? This workshop will discuss the many components of running a successful mobile grooming business. Some of areas covered will include choosing what mobile works best for you, mobile van maintenance, scheduling & routing for efficiency and profitability, marketing & software applications, environment inside & out, and client relations. This workshop will give you the knowledge and tools to not only decide if mobile is for you, but to learn tips and tricks to having a successful mobile pet grooming business.

This Day–Long program is included in the VIP, Do–It–All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at www.GroomExpo.com • Groom Expo 2019

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9

PM

SEP 13, 2019 NIGERIAN ROOM

SPONSORED BY


AL LA CARTE

FRIDAY

POODLE SERIES Diane on Poodles

Poodle in A Teddy Bear

By Diane Betelak (9 – 10 AM) It’s not just shaving the ears and tail! Diane will discuss getting the hair off fast while still leaving some style and shape, because this is how we earn our living! Balance and corrective sculpturing will be covered since not all poodles are built the same and taking the tail and ears down changes the profile. Diane will use comb attachments, scissors and other tools to show you how to create a poodle that will “WOW!” your clients.

By Jonathan David(4 – 5 PM) Not all of our customers like a traditional Poodle trim with clean shaved feet and face. Often times they ask for a cute alternative and the Teddy Bear is a great choice! The plush look of the body combined with the rounded feet and full face gives a sweet expression sure to melt the hearts of even the most finicky of clients!

The Beautiful Poodle Pet Trim By Chris Pawlsoky(11 AM – 12 PM) This world–renowned educator will demonstrate a great poodle trim using only clippers, universal combs and blades. This trim is great for a multitude of coat types and breeds. Learn how to utilize all of your tools to save you time, and wear and tear on your body from repetition of scissoring! Chris will share success tips that she has gleaned from years of experience and success.

Poodle in Sporting Trim By Michell Evans (2 – 3 PM) In this hour, Michell will show you how to create a stylish yet low maintenance sporting trim on a Poodle. She will demonstrate the quick and easy use of snap–on combs to set your lines and lengths, and then finish with scissors. She will also show the clipper lines for the face, feet and tail. This trim is a money maker!

This Day–Long program is included in the VIP, Do–It–All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at www.GroomExpo.com • Groom Expo 2019

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FRIDAY

AL LA CARTE

SIGN OF THE TIMES: Are You Changing with What is Going on Around You? by Joey Villani Are you changing with what is going on around you? The only thing certain in life is change. Some of the biggest mistakes the most successful businesses make are after their initial success because they do nothing else to expand with the times.

Hour 1) Sign of the Times (9 – 10 AM) In the first hour, Joey will talk about how to stay on top of all the changes necessary to run a successful business.

Hour 2) Learn How to Work Your Appointment Book (11 – 12 PM) Most groomers understand that booking their appointments is very important. But, are you lacking attention to this area? This should be one of your top three priorities. Listen to how your staff and you can book and track appointments. Scheduling should make life easier not harder.

Hour 3) How to Promote and Build Your Business(2 – 3 PM) Promoting your business is important to growing It. Whether it is add–on services like tooth care, skin and coat treatments, or your regular grooming services, learn some tricks to promote and build your business and help make you more money.

Hour 4) The Safe Salon (4 – 5 PM) The safe salon is so important in this day and age. Learn how to keep your salon safe and how to market your safe salon so your clients and future clients feel ultra–safe dropping off their pets!

This Day–Long program is included in the VIP, Do–It–All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

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Register online at www.GroomExpo.com • Groom Expo 2019


AL LA CARTE

FRIDAY

GROOMING AROUND THE WORLD by Victor Rosado Learn the universe of grooming from the eyes and hands of a world traveling master groomer! Victor will also share the trends, the actual evolution and his adventures. This seminar features a live demo.

This Day–Long program is included in the VIP, Do–It–All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

A DAY WITH THE CREATIVE LEGENDS by Angela Kumpe, Adriane Pope & Lori Craig Come join creative legends Angela Kumpe, Adrian Pope, and Lori Craig in this day–long series on creative styling. This class will cover everything from the origins of creative grooming to modern day creative grooming. They will cover products of the past, present and future, including the pros and cons of each type and brand of product as well as application techniques and tips. They will also cover how to achieve opportunities like media, film and advertising, as well as notoriety through creative grooming. There will be demonstrations on simple salon creative ideas and coloring techniques as well as creative finishing touches. For those interested in competing, they will cover how to plan a creative design for the competition ring.

This Day–Long program is included in the VIP, Do–It–All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

Register online at www.GroomExpo.com • Groom Expo 2019

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FRIDAY

AL LA CARTE

Super Styling Summit: Popular Shop Dogs by Jay Scruggs & Sue Zecco Jay and Sue have collaborated for many years from Super Styling session DVD’s to seminars all over the world – these two make an awesome duo. Spend the day with them as they give valuable tips for pepping, grooming and finishing those everyday shop dogs. Jay and Sue will use several tools in their grooming toolbox to highlight breed profiles and simple pet trims that will keep your clientele in easy to maintain trims with personality. Keeping breed profile on pet trims is all about achieving a natural finish with thinning shears and

snap–on combs, blending the body and not leaving defined lines in the coat is easy to achieve when you use the right techniques. Some coat types that come in the shop everyday can be unforgiving but Jay and Sue will share their secrets and tips to get a nice, stylish finish every–time, so you can always keep your clientele looking good while out in your town. In this exciting demo they will groom a Doodle, Schnauzer, Bichon and a Drop Coat while Jay and Sue go over each breed and answer your questions.

This Day–Long program is included in the VIP, Do–It–All, Fri/Sat., and Thurs./Fri. admissions, or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

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Register online at www.GroomExpo.com • Groom Expo 2019


AL LA CARTE

FRIDAY E VE NING

FRIDAY EVENING SEMINARS The Fourteen Coat Types and How to Correctly Groom Them by Jennifer Bishop–Jenkins While there has never been an official list of dog coat types for the grooming industry, maybe there ought to be! While individual dogs vary even within breeds, knowing what tools and techniques are appropriate to the coat type presented to you for grooming is essential. Jennifer has identified and compiled the fourteen distinct coat types that require specific and separate grooming strategies and equipment. Each one has “Do’s and Don’ts” based on the actual scientific, genetic, and physical structure of the hair or fur of that type dog. Learn how to groom each coat type based on the best practices for those breeds. All coat types fall into two general genetic categories – Hair and Fur. Hour 1) Hair: This first hour goes in–depth on “Hair” coat types, and the matting that

goes with them. Combination coats that have the problems of both will also be addressed. Hint: some rhyme with “oodle”. Half of all dogs have a double coat. Hour 2) Fur: Learn to separate the “matting” from the “shedding” in the Twelve Coat Types’ second hour. We will deep dive into “Fur” Coat types and best practices for their unique care. We will address and resolve any remaining controversy about the proper care of the double coat. Other coat types also shed in different ways. We will identify the most effective equipment, tools, and techniques for each of the Coat Types. After this seminar, you will be able to set yourself apart as the groomer in your area that is an expert on differing canine coat types and their proper care.

Understanding the Functions of Successful Management by Joe Zuccarello Making sense of management challenges is easier than one may think. The trick? Understand a manager’s role in the development and implementation of key strategies through four distinct management techniques. Proven to be successful, functions such as planning, organizing,

controlling and leading have a long–lasting effect on the health of the business and the retention of staff. In this session, Joe will point out a systematic approach to management and provide direction that can be implemented immediately in any environment.

Asian Style Trims for the Everyday Groomer by Joshua Morales In this seminar, Joshua will show you how to make the Asian style practical and prosperous for your business.

Barkleigh Pet Professional First Aid/CPR Certifcation by Jill Pipino As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond. In this two–hour interactive course, you will learn emergency care, how to stock a first aid kit, perform CPR, respond to breathing and heart emergencies (including choking), and disaster procedures, with some of these exercises being demonstrated on a live dog. This unique course is customized for pet care professionals and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.

These evening programs are two hours long and are included in the VIP, Do–It–All,Thurs./Fri., and Fri./Sat. admissions, or can be purchased separately. See schedule and registration for starting times and fees. Program includes trade show on Friday, Saturday and Sunday.

Register online at www.GroomExpo.com • Groom Expo 2019

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SATURDAY SEMINARS

All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SATURDAY SEMINARS The Savvy Employer — Michell Evans Michell will discuss the ins and outs of motivating, supervising and managing employees. All you wanted to be was a grooming salon owner…now you find yourself in a supervisor role. This class will discuss ways to help you cope with employees. They work hard for us, let’s work hard for them! This class is good for owners and managers. The Itchy Dog — Jennifer Greene Managing itchy allergy skin can be a frustrating process. As a groomer, you are probably asked, “What can I do better?”. You have seen firsthand the havoc that allergies can cause as pets become obsessive at licking, chewing and gnawing at themselves or the constant rubbing on furniture to satisfy an itch. In this session, you will learn potential causes of allergies and more importantly, you will take away tips to improve the comfort and health of those pets in need. You will also be equipped with information on the cleaning and care of angry skin and care of infected ears. The English Cocker — Nicole Kallish In this demo-style seminar, Nicole will show you how to style the English Cocker using carding and thinning shear techniques for a show ring style. Learn how to wow your clients with this show worthy look, or modify it for the everyday pet

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Let’s Airbrush! No Talent Needed! — Milena Kon Want to do something extraordinary and out of this world for your clients? Want to try something excitingly new and colorful, and out of the box? Milena will help you gain confidence and mastery over the airbrush, a complex tool with numerous ways of use. Learn the importance of choosing the right equipment for each design and an understanding on how to create simple or broad lines, to adding a single perfect rose or airbrush an entire bouquet of flowers. Let your imagination go wild, and Let’s Airbrush! Handstripping the Terrier — Lisa Leady Handstripping is not just for the show ring! In this seminar, Lisa will discuss the theory of handstripping as well as practical applications. Once you know more about how the wire coated breeds respond to stripping the way they do, you will be able to use these techniques to improve your clippered dogs in the salon. Lisa will discuss stripping tools and how to use them to improve the color and texture of your clients’ coats. Pet Business 101: How to Grow, Sustain & Plan Your Next Steps — Melissa Mitchner This workshop will review how to successfully maintain and expand in the pet care industry. Melissa will cover reviewing policies and procedures, marketing, business planning, and next level growth development for small business owners.

Going Mobile with Adriane Pope — Adriane Pope 24 years, 6 vans, and a trailer later…come learn how to start or improve your mobile grooming business by experiencing Adriane’s ride through the years. In this class, she will discuss building your own mobile unit vs commercial built, maintenance, scheduling, the do’s and dont’s of mobile grooming, and more. During your time in this session, we will also work through any questions or concerns you have about running a successful mobile grooming business. Adriane will also share a couple of personal experiences with some of her special clients, such as Anna Nicole Smith! Come enjoy the ride! Grooming the Difficult Dog — Sue Watson We all get them. You know the ones no other shop will do – the dog that gets passed from shop to shop. Sue does not pass those dogs to anyone; she grooms them! She will show you handling techniques that will help you groom these dogs, too. These clients will love you forever. Sue will also show you finishing techniques that will make those dogs with difficult coat types and the floppy, lifeless, choppy–looking drop–coated little dogs look better, and they will stay looking good longer.

Register online at www.GroomExpo.com • Groom Expo 2019


All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SATURDAY SEMINARS

SATURDAY SEMINARS

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Speed Tricks on Mixed Breeds — Diane Betelak For many salons, Mixed Breeds are the basis of our grooming business. We need to be able to turn out a trim that looks great in a reasonable time frame so we can get more clients in. Learn the tricks to keeping these wonderful dogs in trims that accentuate their good points and hide their flaws. Diane will be using blades, snap–on attachments, scissors, thinning shears and other tools to keep the integrity of the coat, but to get it off fast!

Groomer Fitness — Ryan Mulcahy Grooming wearing you out? Got some aches and pains? Along with a long grooming career, Ryan Mulcahy has been a competitive US Masters swimmer and a swim coach. With his years of training and methods of recovery, as well as injury prevention, he can aid you in improving your grooming as well as your life. The seminar Barkleigh’s Marketing Tips Revealed! will consist of different strength — Evan Gummo training methods and how they are A strategic social media presence relevant to grooming. Ryan will delve for modern businesses cannot be underinto common grooming related injuries stated! In this one–hour sit–down with Barkleigh’s Social Media Coordinator, learn and how to avoid them or mitigate the effects of the injury. He will also touch why marketing online is so crucial. You’ll on injury prevention, such as chirowalk away with tools to improve your advertising through social platforms using practic, physical therapy, acupuncture, current trends, keywords and eye–catchamong others. ing imagery.

The Maze of Products — Mindy Dinwiddie There are so many products out to aid us in our grooms. How do you know what to use and when? Mindy will help guide you through the maze of products and help you understand what products work and what products don’t. This class will go through many of the most popular styling products.

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Building Better Teams: Strategies to Build, Improve & Empower — Khris Berry The ability to function effectively and maximize performance is crucial for any team. For long–term success, this seminar will help you learn to align with and empower yourself and those around you. Key strategies include improved communication and information flow, building trust and loyalty, goal setting and group focus, culture and community, accountability, and performance. This seminar is a check–up for yourself in communication and working with others – clients, co–workers, employees, and other pet professionals. Join Khris Berry for a fun and informative new set of skills designed to help you succeed.

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Register online at www.GroomExpo.com • Groom Expo 2019

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BARKLEIGH HONORS Grooming Industry Awards

Hall of Honors

Brian Stopa Congeniality

Categories Groomer Website or Facebook Page of the Year

Journalist of the Year

Up & Coming Speaker of the Year

Video of the Year

Seminar Speaker of the Year

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All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SATURDAY SEMINARS

SATURDAY SEMINARS Behavior Change Strategies for the Grooming Table — Chrissy Neumyer Smith In this seminar, Chrissy will cover how to help dogs learn to behave for the grooming process. How does understanding behavior help us? How can we prevent one behavior and build another? How much of this is done during grooming? All of this will be covered in this information–packed seminar! Clipper & Blade Clinic — Michell Evans Bring your clipper, a Phillips head and a regular screwdriver to this one– hour clinic. Michell will show you how to save money by keeping your clippers and blades in tip–top shape! She will show you how to change the drive assembly and hinge on your clipper and how and when to clean and oil your blades, as well as other easy maintenance tricks. In these tough economic times, saving money is a must. This class will save you plenty in sharpening and repair costs.

your body when bathing and grooming, choosing the right tools/equipment for your stature, healthy eating tips, stretches/ exercises you can do right at the grooming table and more! Be prepared to get up and move around in this interactive class! The Art of Dog Grooming: Make The Right Decisions for Every Dog — Laverne Campbell In this workshop, pet groomers will learn how to determine the proper techniques to groom a dog based on the anatomy of the dog, make decisions with clients, and save time when grooming.

Effective Client Communication —Melissa Jepson Do you dread the term “puppy cut”? Have you ever been frustrated with a bad review or an unsatisfied client? It’s common for requests on both sides to get lost in translation. In today’s competitive market, being proficient in communicating well with your client base translates into happier customers, satisfied repeat business, and more money in your pocket overall. In this class, you will become versed in how to ask the right questions, make the right requests, and phrase interactions professionally to smooth out conversational bumps for a more fulfilling experience overall.

The Healthy Groomer: Mind, Body & Spirit — Laura Hearn & Chris Anthony Grooming, just like life, is all about balance. Many of us are pet stylists because it ignites a passion in our hearts and soul. But that flame can’t burn forever. Learn how to take care of yourself. Laura and Chris will discuss positioning Register online at www.GroomExpo.com • Groom Expo 2019

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SATURDAY SEMINARS

All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SATURDAY SEMINARS Today’s Grooming — Joshua Morales Josh will be going over the differences from grooming a decade ago to how we groom today, knowing wrong from right and understanding what we call “eye candy” to a specific trim, and how to maintain professionalism with both clients and pets. Want to know what is popular? Ever wonder what a client’s pet will look like if they allowed you to do a specific trim? Need help developing an eye? You’ll learn some popular but practical trends designed to keep your client happier than ever. Owning a shop in the booming economy of sunny South Florida, Josh has learned through experience what 80% of your clients really want.

Vaccines 101 — Corina Stammworthy Learn the science behind how canine vaccines work, and why they need some boosters more often than others. Corina will discuss what vaccines you should require in your salon to maintain a safe working environment for you and the dogs. Your Brand is Your Business — Joey Villani Most professional groomers know how to groom, and they have some business skills. But there are certain aspects that are always left on the table and usually are the most important. This seminar will help you figure out your target audience and make your business become a household brand that everyone in your neighborhood will recognize.

Super Styling the Mixed Breed —Jay Scruggs Jay will teach different thinning and blending techniques to achieve a natural looking finish on the mixed– breed. This demo will focus on adding personality to an average looking dog. Jay will demonstrate how to balance the head in with the rest of the body and how to set the length with clippers to cut out a lot of thinning and scissoring. This will help save you time with the finishing process.

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release more matts & shedding. Replace brushing all by using your dryer to its utmost potential. Ever wonder what the difference is between all those different nozzles? Do Amps or Horse Power really matter? What is CFM? Know what to look for in a new dryer and simple maintenance tips. A fresh perspective and “must see” for any salon owner, mobile business or start–up! Meow, Wow! with Dana: Feline Aggression & Behavior — Dana Chavez–Rey Dana Chavez–Rey is offering a different perspective on feline grooming. This one–hour class will review the different forms of aggression. Often we ask ‘What happened? He just turned on me.’ Dana will cover Feline aggression and factors contributing to behavior and factors of genetics vs factors of experience.

HV Dryer Tech: Essential Force Drying The Care & Feeding of Your Facts & Methods — Dave Campanella Business Finances Discover what really matters for enhanced dryer performance. While tub time and liquid products are critical parts of the grooming process, one’s HV drying methods are typically overlooked, undervalued and misunderstood. This seminar provides a complete understanding of the drying process backed by science and proven secrets of the trade. Learn how to avoid creating more tangles,

— Jeri Ann Cook Figuring out how to manage your financial books can be frustrating, daunting, or just downright scary. In this presentation, Jeri Ann Cook will explain the ins and outs of managing the finances of your pet business by comparing the various aspects with raising pets. This isn’t your usual Bookkeeping 101 seminar!

Register online at www.GroomExpo.com • Groom Expo 2019


All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SATURDAY SEMINARS

SATURDAY SEMINARS Caring for the Challenging Dog — Melissa Jepson There are many terrific handling classes out there, but instead of focusing on the dog, this class is going to focus on you, the groomer. How can you set yourself up for success before you even step foot to that grooming table with the dog on it? What are the steps you need to take to ease your stress of difficult clients and work together to have a positive session? This class is going to completely change the way you approach your problem customers and give you the tools you need to turn frustration into victory!

Modern Styles — Olga Zabelinskaya Do you want to be a trendy groomer? If yes, then join Olga for this Modern Styles seminar. Olga will explain why

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Flea & Tick Control: Which Grooming Products Should I Be Using? — Dr. Dale Sanson How often has a pet parent brought in a family pet loaded with fleas and you are faced with how to control this issue in your salon? Many pet owners rely upon topical treatments for flea and tick control supplied by their Veterinarians but you still may be faced with using a flea and tick grooming product to assist your client. This session will educate you on the differences in natural vs synthetic controls, EPA registered treatments, Neem based shampoos/sprays and safeness for use of these products on puppies and mature animals. Also understanding the interaction of prescription flea treatments with traditional grooming products will be discussed.

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All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SUNDAY SEMINARS

SUNDAY SEMINARS How Much Should You Charge For Your Grooming Services? — Michell Evans We all want to know the answer to this question and the answer is in your budget! This workshop will walk you through the process of creating a business budget for your salon. Please bring a good estimate of your expenses, a calculator and a pen. Michell will provide a worksheet for you to fill out. This workshop will help you determine what you need to charge in order to meet your goals. Ears, Butts, & Teeth, Oh My! — Dr. Cliff Faver Come learn the answers to those burning questions of what to do (or not do), and the legalities and liabilities associated with these decisions. To pluck or not pluck ears? Are anal glands my responsibility? Can I add teeth scaling as a new service? What are the most important things I need to know for the health of the pet? It’s About Time! Anne’s Shop Shortcuts — Anne Francis Anne Francis will discuss timesaving techniques she utilizes every day in the professional grooming salon. Whether you are new to grooming or established and just looking for a few timesaving tips, Anne has got some great ideas. Sometimes referred to as ‘Edward Scissorhands’ by her boss, she has streamlined her approach to grooming everything from the Beagle to the 36

Bouvier! Come ready to learn and see some of the pro tips from this member of GroomTeam USA! “Who Am I?” — Blake Hernandez This Branding and Marketing seminar is not one to miss! Blake will discuss everything from finding your flavor to social media and everything in between, including what can help spark your personal ingenuity and how to find value in it. You will understand the difference between your image to the industry and your image to your clients and where that path can take you. Learn about the apps to use and how people interpret them and so much more! Temporary Color Secrets with the Creative Legends — Angela Kumpe, Lori Craig & Adriane Pope In this class, creative legends Angela Kumpe, Adrian Pope, and Lori Craig will show you how fast and easy applying temporary color to your clients’ pets can be. The trio will cover three different designs during the class. Each design will be colored using different products and techniques. Products will include airbrushing, blow pens, chalk, and more. Don’t Underestimate the Bath! — Chris Pawlosky & Judy Hudson This seminar is important for a new groomer experience. For groomers

more experienced, it makes sense of what is working, and may also answer why some techniques are not. It will give you an understanding of how pet’s skin reacts to different bathing techniques. This is an exciting program that everyone will obtain something from. If you have never seen the Oster Theater’s version of basic skin care, here is your chance. We cover skin care, ear care, nail care, anal glands and much more. The Retro Clip — Julie Pantages In this seminar you’ll learn how to bring back the old fashioned Dutch style clip with new flair and style! Julie will go over step by step how to make your Poodle into a blast from the past! Sanitation For Grooming Shops, Kennels, & Pet retailers — Chris Quinlan The goal of this class is to share ideas with owners and managers on how to get the cleaning results they are looking for efficiently. Learn how to reduce cleaning times, and create a truly healthy environment for your guests. At the same time, protect and prolong the life of your investment of cages, kennels, and equipment. Specific areas covered will be which cleaning products work best for animal care facilities, how to help staff use products correctly, and what needs to be done to be OSHA compliant.

Register online at www.GroomExpo.com • Groom Expo 2019


All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SUNDAY SEMINARS

SUNDAY SEMINARS Running Your Business To Its Maximum Potential — Joey Villani We all go through the same things in business when we’re having a hard time figuring out what we should be charging, dealing with difficult clients and figuring out how to move forward. If you are struggling with this, then this is the seminar for you. Figure out what you should be charging, how to streamline your day–to–day operation, and be confident that you are doing everything to its maximum potential.

much more. It has been a rewarding career but not always easy. Her goal is to inspire you to achieve your goals by telling you how she achieved hers

while she raised her kids, supported her family and made the United States GroomTeam, even when everyone told her it couldn’t be done!

Left Out: Tools & Tips for Left– Handed Groomers — Nadia Bongelli Come discover the right tools and tips for left–handed grooming! Are you a lefty? A southpaw? Do you have trouble with finding the right tools, figuring your way around grooming techniques and feel “left out” sometimes? Come join us for this exclusive gathering of lefty groomers while we embrace our uniqueness, speak about our struggles and accomplishments, and learn about what makes us a remarkable group of people. They Said It Couldn’t Be Done.... — Judy Hudson This seminar is meant to inspire! Judy has experienced a lot in the industry; being a veterinary technician, professional groomer, boarding dogs at her home and so

Register online at www.GroomExpo.com • Groom Expo 2019

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SUNDAY SEMINARS

All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SUNDAY SEMINARS Rehabilitating the Difficult Dog — Barb Hoover In this class, Barb will help you identify why a dog is misbehaving for

their groom and teach you the steps you can take to help them cooperate more and actually enjoy their grooming time.

Make It 3D — Philip Schafmayer This seminar is all about how to trim for more than just a 2D profile on a dog. It will cover how to find the different angles within each trim to really give the best result possible as well as how to correctively groom using angles within a trim to “add leg” to shorter legged dogs and neck to dogs that are too “stuffy”. Customer Service 101 — Brett Wilson What does it take to run a successful business? Customers of course! Far too often we tend to forget they pay us to perform a service for them. What should we be doing to gain their trust and better their experience for their four–legged family member? Brett will walk you through what he feels is a step by step guide to keeping them coming back for more. Bringing Everything But The Kitchen Sink: House–Call Grooming — Laura Hearn On the subject of “house–call” grooming, (grooming pets inside the client’s home) Laura will discuss basic equipment needed, as well as the ways to keep and maintain clients. Topics will include the “30 second elevator pitch”, pre–screening questions to ask to be sure you are the right fit for your potential clients, a way to build your own recirculating bathing system, marketing/ advertising, pricing, routing and zoning

Register online at www.GroomExpo.com • Groom Expo 2019

39


All Sat./Sun. Programs are 1 hour. See pages 59–61 for purchasing options.

SUNDAY SEMINARS

SUNDAY SEMINARS I Want That: Find Out What’s Hot and How to Use It — Cheryl Purcell Seems like every time you open a catalog there’s some new grooming tool. Ever wonder if they’re for you? Well, Cheryl, a self–proclaimed gadget junkie, is here to let you know what’s worth trying, what you just can’t live without, and how to use them correctly. Also, learn how to groom more efficiently and with less stress. Grooming on The Island of Misfit Dogs — Helen Schaefer This is not your normal Demo! After many grooming seminars, some attendees lament, “That class was great, but I only groom pets”, as if the seminar speaker only sees perfect specimens day in and day out. Nothing could be further from the truth! This seminar aims to address that common complaint by teaching attendees to bridge what they saw taught on a beautiful dog in the class and applying it to the well–loved, but not always ideal clients they serve daily. A little bit corrective grooming, but more how to adapt to the individual on the table, Helen will teach you how to bring out the best in your chunky schnauzers, wooly cockers, and short legged poodles for that ultimate “show dog” look for the star in your client’s life and a competitive edge to help make your skills stand out from the crowd and attract and retain new business.

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Everyday Teddy Bear Trim — Macie Pisa Ever have that customer that doesn’t really know what they want? They give you no direction other than “make him look cute!” Macie will show you how to easily bring out every dog’s personality and find their signature “look.” Learn to give customers a cut that is easy to maintain without skimping on style. Every appointment will end with, “That’s exactly what I wanted!”

Meow, Wow! with Dana: Live Feline Grooming Demonstration —Dana Chavez–Rey No two feline grooms are the same. Dana will do a live cat grooming demonstration and talk about the differences in trims. This class offers you safe alternatives to working with cats and modified techniques based on feline temperament. Dana will also cover a brief but careful look at sedation for our cats.

Register online at www.GroomExpo.com • Groom Expo 2019


SPEAKERS & JUDGES

JESSICA ADORNO

CHRIS ANTHONY

KHRIS BERRY

DIANE BETELAK

JENNIFER BISHOP– JENKINS

NADIA BONGELLI

DAVE CAMPENELLA

LAVERNE CAMPBELL

DANA CHAVEZ–REY

JERI ANN COOK

LORI CRAIG

JONATHAN DAVID

TERRI DIMARINO

MINDY DINWIDDIE

SUSAN DROUIN

MICHELL EVANS

DR. CLIFF FAVER

ANNE FRANCIS

JENNIFER GREENE

EVAN GUMMO

Register online at www.GroomExpo.com • Groom Expo 2019


SPEAKERS & JUDGES

LAURA HEARN

BLAKE HERNANDEZ

BARB HOOVER

JUDY HUDSON

MELISSA JEPSON

NICOLE KALLISH

MILENA KON

JAMESON KON

ANGELA KUMPE

LISA LEADY

MELISSA MITCHNER

JOSHUA MORALES

RYAN MULCAHY

MACKENSIE MURPHY

SAM NELSON

CHRISSY NEUMYER SMITH

JULIE PANTAGES

CHRIS PAWLOSKY

JILL PIPINO

MACIE PISA


SPEAKERS & JUDGES

ADRIANE POPE

CHERYL PURCELL

CHRIS QUINLAN

VICTOR ROSADO

DR. DALE SANSON

HELEN SCHAEFER

PHILIP SCHAFMAYER

JAY SCRUGGS

SUSAN SHOLAR

CORINA STAMMWORTHY

JOEY VILLANI

SUESAN WATSON

BRETT WILSON

OLGA ZABELINSKAYA

SUE ZECCO

READ COMPLETE SPEAKER BIOS ONLINE AT

www.GroomExpo.com

JOE ZUCCARELLO

Register online at www.GroomExpo.com • Groom Expo 2019

43


FRIDAY • SATURDAY

COMPETITIONS

25,000

$

in Prize Money

2018 BEST IN SHOW WINNER, MICHELLE BREEN

This premier grooming event will take place on Friday and Saturday, when the nation’s best groomers vie for the top positions in this GroomTeam sanctioned competition. Beginner to expert skills will be tested in this world class event. Huge prize money is being offered in all levels of competition at Groom Expo. Contest sponsors are Conair, 123PetSoftware, Wahl, Purina Pro Plan, Andis, TropiClean, Earthbath, Nature’s Specialties, and E–Z Groom. Each tournament features combined classes and levels of skill. Classes offered are Poodle; All Other Purebreds; Wire Coated Breed; and Sporting and Salon Freestyle. Sunday will feature the Groomer to Groomer Creative Styling Tournament. The crowning of the Wahl World Champion will take place during the Saturday Barkleigh Honors Dinner. The contest will be broken into five tournaments, each offering prize money and trophies. Three levels of competition skills will be offered in each tournament.

COMPETITIONS

SATURDAY EVENING

Abstract Creative Runway

2018 ABSTRACT CREATIVE RUNWAY FIRST PLACE WINNER, ADRIANNE POPE

Following the Best in Show awards at Groom Expo, groomers will have the opportunity to showcase the beauty in simplicity by entering E–Z Groom’s abstract runway competition. Taking place between Saturday’s dinner and the Barkleigh Honors Awards, the competition features beautifully sculpted, simple abstract designs that use minimal color, if any. These designs should be doable in one day and be appropriate for a client’s dog or cat. Without any elaborate scenery or costumes, contestants will rely on their designs and complementary stylist’s attire as they compete for prizes of $1000, $500, and $250.

For ALL contest rules and information go to www.GroomExpo.com

44

Register online at www.GroomExpo.com • Groom Expo 2019


SATURDAY EVENING

SPECIAL EVENTS

TWO HUGE EVENTS SATURDAY NIGHT An elegant dinner begins at 7 PM on Saturday evening followed by Best In Show Awards, Abstract Creative Runway and Barkleigh Honors Awards.

Best in Show Awards After dinner, the GroomOlympics Best in Show awards will take center stage. All the Wahl big bucks will be given away as groomers from the five classes who competed on Friday and Saturday strut their stuff. The winners will be chosen by the judging panel. The Purina Pro–Plan Best All Around Groomer and the GroomOlympics World Champion will be crowned. Following the Best in Show awards is Saturday evening’s E–Z Groom Abstract Runway Competition.

BARKLEIGH HONORS

2019

Barkleigh Productions and Groomer to Groomer magazine are excited to present the 9th annual Barkleigh Honors Awards! These are the grooming industry’s most extensive awards. “Our goal is to recognize the groomers that go above and beyond in their contributions to our industry,” explains Barkleigh president Todd Shelly. “All awards must be substantiated and will not be determined by popularity alone. However, there will be some categories where the top four or five finalists, and ultimately the winner, will be determined by popular vote. Other categories, like Competitor of the Year, will be determined by a point system. This will keep things fun and fresh.” Preceding the Awards will be the elegant E–Z Groom Abstract Creative Runway competition. A special lighted catwalk will be constructed for this event.

Tickets included in Deluxe or VIP seminar package. Dinner tickets must be purchased to attend the Barkleigh Honors Awards and Abstract Creative Runway event. Dinner tickets WILL NOT BE AVAILABLE at the show.

Register online at www.GroomExpo.com • Groom Expo 2019

45


COMPETITIONS

WEEKEND

Rescue Round–Up INVITATIONAL The Sixth Annual Rescue Roundup Invitational will be held on Sunday this year at Groom Expo. The event is the culmination of a year’s worth of rescue competitions at shows all over the country. The top three placements from Groom Expo 2019, Groom Expo West, Atlanta Pet Fair, Northwest Grooming Show, PetQuest and SuperZoo were all invited to compete. The top three placements will split a prize package valued at over $10,000. In addition to that, the winner will be featured on a future issue of Groomer to Groomer. But, the real winner in this event are the dogs that are in need of a home. Nearly every dog used in the competitions over the past four years has been adopted. Barkleigh also makes a donation to the participating shelters and rescue groups. Several vendors also provide products and donations. Stephanie Stempfer — Groom Expo 2018 Rescue Round–Up Invitational First Place Winner

46

For ALL contest rules and information go to www.GroomExpo.com

Register online at www.GroomExpo.com • Groom Expo 2019


COMPETITIONS

SUNDAY

CREATIVE GROOMING Competition This is the highlight of the Expo, with the winner taking home great prize money. This contest will offer first, second and third placements with $2500, $1500 and $1000 to each winner, respectively, from Conair. The winner of the People’s Choice Award will win $500.00 and will be seen on the cover of Groomer to Groomer magazine. The contest is scheduled for Sunday afternoon, and viewing is FREE to all seminar and trade show attendees.

PEOPLE’S CHOICE COVER

500

$

Prize Money

Leslie Waldrep—Groom Expo 2018 Creative Styling People’s Choice Award Winner

SHOW CLOSE

AUCTION

On Sunday, following the show at 6:00 PM, a fast– paced auction will be held to sell all unclaimed Silent Auction items and products donated from booths at the show close.

For ALL contest rules and information go to www.GroomExpo.com

Register online at www.GroomExpo.com • Groom Expo 2019

47


SPECIAL EVENTS

Puppy

GROOMING

SALON

Playground Marketing Magnet & Socialization Center

Open

24/7

A state–of–the–art grooming salon, will be built right at Groom Expo. You can watch contestants prepare their dogs, using the latest in grooming equipment. See gleaming bathing tubs, top of the line stand and floor dryers, and hydraulic tables in operation from some of the leading manufacturers in our industry. This convenient grooming oasis will be open 24 hours a day. It is the perfect place for contestants to bathe, prep and pre–groom their dogs before your eyes. See how others work with this quality equipment (that you might want to buy) in a real–life situation.

48

Dog group play is one of the biggest innovations in the history of the pet care industry. Groomers, boarding facilities, day cares and communities have incorporated play groups. As a marketing tool, Puppy Playgrounds are a high energy and visual attraction to your business. Puppy play groups are not just a fad. They can be safe and fun socializing centers for pet owners and their pets. Find out all the potential benefits of operating a Puppy Playground, and hear Gary Bessette offer his years of expertise in safe handling of pet play. Find out how you can incorporate this money maker into your business.

Puppy Playground

Playnight

Friday Night 7PM More than 80,000 dogs have participated on the Playground. The systems that have evolved are focused on safety and promote owner responsibility. We invite you to come see what we do. Learn why we do it, and how you can too!

This is a FREE Program to all attendees Friday evening at 7PM

Register online at www.GroomExpo.com • Groom Expo 2019


MEAL FUNCTIONS

SATURDAY • SUNDAY

LUNCHEONS Luncheons have always been great fun at Groom Expo — a really nice time to get to know pet professionals from another state or even another country. Plus you will be served a tasty meal… without eating it on the run or at your grooming table! Now there is a plus. Be sure and get the VIP or Deluxe admission so you can enjoy these great Expo meal events in between your seminars. Expo Meals can also be purchased separately.

Hosted by:

Expo Luncheons are included in Do–It–All Deluxe, Weekend Deluxe, as well as Family and Friends Expo Meals packages. Luncheons may also be purchased separately. See pages 59–61 for purchasing options.

Register online at www.GroomExpo.com • Groom Expo 2019

49


SPECIAL EVENTS

with Ellen Conant

GroomExpo Newbie Tour Are you new to GroomExpo? With so many booths, demos and contests going on, being a newbie can seem a bit overwhelming. The GroomExpo Newbie tour is a perfect way to find your way around and navigate the show like a pro! Join other show newbies at 10:30am, 1pm or 3:15pm on Friday, Saturday or Sunday (by the Registration Desk) to navigate the trade show with our knowledgeable tour guide. Participants even receive a special gift!

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Join us and your peers Sunday morning for a fabulous breakfast featuring worship by Ellen Conant. Ellen Conant is known for her clear, velvety voice. Her background in various styles allow her to bring unique interpretation to many types of music. With extensive experience as a gospel soloist, you will enjoy her music from hymns to old gospel favorites to fully orchestrated anthems. Born and raised in Mechanicsburg, PA, she now lives in Carlisle with her husband Jeff. Since retiring from nursing, she spends most of her time enjoying her family, friends and her new Grand–dog, “Marlin”. Please greet Ellen if you have a chance, she loves to meet people and share what God has done in her life. Ticket must be present to attend the event. Gospel Concert and Breakfast is included with the VIP and deluxe packages. It can also be purchased separately. See page 59 for Package Plans.

Register online at www.GroomExpo.com • Groom Expo 2019


SPECIAL EVENTS

Contest Grooming Tables Provided by

15%

OFF Lowest Listed Price

Ryan’s is sponsoring hydraulic grooming tables with grooming arms for the use of contestants. These tables will be offered at show special prices.

Hydraulic and Electric available! Reserve your equipment at the show! Call Veronica at (800) 525-7387 ext. 229.

BARKLEIGH CRUISE 2020 Pet Pro Exotic West Caribbean Cruise 7 Night Cruise JANUARY 5-12

Departs From Orlando, Florida CONTACT:

Judith "LUCY" Wheeler- Barkleigh Cruise Agent Cell (321) 368-6622 Cruisinglady@ymail.com Visit www.barkleigh.com/cruise for moreforinformation Visit www.barkleigh.com/cruise more information Register online at www.GroomExpo.com • Groom Expo 2019

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LOCATION

HERSHEY LODGE & CONVENTION CENTER A warm welcome awaits you at The Hershey Lodge, the beautiful resort that is home to Groom Expo. It is one of the experiences that makes our event so special. When you enter the lobby, you will be drawn to the massive stone fireplace. Post and beam ceilings, stonework, and comfortable furniture pay homage to Hershey’s rural Pennsylvania Dutch heritage and make this lobby a memorable place to meet, greet, gather and relax. At night, you will enjoy the deluxe rooms, with regional decor and Hershey’s Kisses on your pillow. Restaurants and lounges offer a varied selection of cuisine. Start your day with coffee from the Cocoa Beanery. Embrace casual dining at Fire and Grain’s Bar or steaks at The Hershey Grill. The Forebay, Bear’s Den and Lobby Lounge are places to “talk dog” or wind down after a day of seminars. Close to The Hershey Lodge, a multi–million dollar spa joins the great amenities. An airport shuttle from Harrisburg International Airport is available with 24–hour reservation. There is a charge for the shuttle. No pets are permitted at the Lodge or Show. Dogs involved in the contest and demonstrations may stay in the secure dog holding area. Request information from Barkleigh.

The Hershey Lodge and Convention Center West Chocolate Ave. & University Drive, Hershey PA 17033 Phone (717) 533–3311 • Fax (717) 533–9642

Hershey Lodge Home of Groom Expo!

ROOM RATE: $192* / Night Reservation Deadline: 8/12/2019 Call (717)533–3311 or (800)437–7439

*Tell them you are with Groom Expo!

Camping Hershey Highmeadow Campground offers an ideal setting near the Hershey Lodge with over 300 open and shaded sites. Dogs are permitted on leash. Call (800) 710–0917 or go to hersheycamping.com for more information. Pets are not permitted at the show!

52

Register online at www.GroomExpo.com • Groom Expo 2019


SCHEDULE

THURSDAY 10:30 AM REGISTRATION & VIP LOUNGE OPENS 12–4 PM • Simplify Your Everyday Grooming — Chris Pawlosky & Judy Hudson • Hair & Skin Certificate Program — Dr. Cliff Faver • Best of Both Worlds, Products & Grooming —Mackensie Murphy & Sam Nelson

Thursday Evening

• Poodle Parlor — Blake Hernandez & Macie Pisa

• The Rosetta Bone: Decoding Canine Social Dynamics — Khris Berry • The Savvy Salon Owner — Michell Evans 12–6 PM • Brusher Bather Certificate Program — Teri DiMarino

7–9 PM • Salon Sanitation Certificate — Corina Stammworthy • Doggie Emoji — Olga Zabelinskaya • How to Engage Professionally But Efficiently with Clients to Earn the Respect You Deserve! — Sarah Drouin • Meow, Wow! with Dana: Feline Grooming Success — Dana Chavez–Rey 7–9 PM

INTERNET MINGLE

FRIDAY 8 AM REGISTRATION & VIP LOUNGE OPENS 9–10 AM DAY LONG PROGRAMS PART 1 • AKC S.A.F.E Grooming Program — Susan Sholar • Mobile Series: The Passionate Mobile Groomer — Lisa Leady • A Day with the Creative Legends — Angela Kumpe, Lori Craig & Adriane Pope • Super Styling Summit: Popular Shop Dogs — Jay Scruggs & Sue Zecco • Sign of the Times: Are You Changing With What Is Going On? — Joey Villani • Grooming Around the World — Victor Rosado • Poodle Series: Diane on Poodles — Diane Betalak 10 AM TRADE SHOW OPENS

12–2 PM LUNCHEON (MEAL SERVED 12–1 FOLLOWED BY ENTERTAINMENT) 1 PM NEWBIE TOUR OF THE SHOW

10:30 AM NEWBIE TOUR OF THE SHOW

4–5 PM DAY LONG PROGRAMS PART 4 • AKC S.A.F.E Grooming Program — Susan Sholar • Mobile Series: Mobile Grooming 411 — Jessica Adorno • A Day with the Creative Legends — Angela Kumpe, Lori Craig & Adriane Pope • Super Styling Summit: Popular Shop Dogs — Jay Scruggs & Sue Zecco • Sign of the Times: Are You Changing With What Is Going On? — Joey Villani • Grooming Around the World — Victor Rosado • Poodle Series: Poodle in a Pet Trim — Jonathan David 6 PM TRADE SHOW CLOSES

11–12 PM DAY LONG PROGRAMS PART 2 • AKC S.A.F.E Grooming Program — Susan Sholar • Mobile Series: Why Forecasting is Important in the World of Mobile Grooming — Jameson Kon • A Day with the Creative Legends — Angela Kumpe, Lori Craig & Adriane Pope • Super Styling Summit: Popular Shop Dogs — Jay Scruggs & Sue Zecco • Sign of the Times: Are You Changing with What Is Going On? — Joey Villani • Grooming Around the World — Victor Rosado • Poodle Series: The Beautiful Poodle Pet Trim — Chris Pawlosky

2–3 PM DAY LONG PROGRAMS PART 3 • AKC S.A.F.E Grooming Program — Susan Sholar • Mobile Series: Git’er Done in a Mobile! — Judy Hudson • A Day with the Creative Legends — Angela Kumpe, Lori Craig & Adriane Pope • Super Styling Summit: Popular Shop Dogs — Jay Scruggs & Sue Zecco • Sign of the Times: Are You Changing With What Is Going On? — Joey Villani • Grooming Around the World — Victor Rosado • Poodle Series: Poodle in Sporting Trim — Michell Evans 3:15 PM NEWBIE TOUR OF THE SHOW

Register online at www.GroomExpo.com • Groom Expo 2019

53


SCHEDULE

FRIDAY EVENING 6–8 PM • Asian Style Trims for the Everyday Groomer — Joshua Morales • The 14 Coat Types & How to Correctly Groom Them — Jennifer–Bishop Jenkins • Barkleigh Pet Professional First Aid/CPR — Jill Pipino • Understanding the Functions of Successful Management —Joe Zuccarello 7 PM PLAY NIGHT AT THE PUPPY PLAYGROUND 9 PM

9

LOVE GROOMERS OPENING NIGHT PARTY — OPEN TO EVERYONE!

SATURDAY 8 AM

REGISTRATION & VIP LOUNGE OPENS

9–10 AM SESSION 1 • Let’s Airbrush! No Talent Needed! — Milena Kon • The Itchy Dog — Jennifer Greene • Grooming the Difficult Dog — Sue Watson • The English Cocker — Nicole Kallish • Pet Business 101: How to Grow, Sustain & Plan the Next Steps in Your Business — Melissa Mitchner • The Savvy Employer — Michell Evans • Going Mobile with Adriane Pope — Adriane Pope 10 AM

TRADE SHOW OPENS

10:30 AM NEWBIE TOUR OF THE SHOW 11–12 PM SESSION 2 • Speed Tricks on Mixed Breeds — Diane Betelak • Handstripping the Terrier — Lisa Leady • Behavior Change Strategies — Chrissy Neumyer Smith • Groomer Fitness — Ryan Mulcahy •The Maze of Products — Mindy Dinwiddie • Barkleigh’s Marketing Tips Revealed — Evan Gummo • Building Better Teams: Strategies to Build, Improve, & Empower Teams — Khris Berry 12–2 PM LUNCHEON (MEAL SERVED 12–1 FOLLOWED BY ENTERTAINMENT) 1 PM

NEWBIE TOUR OF THE SHOW

2–3 PM

SESSION 3 • Mixed Breed — Jay Scruggs

SEP 13, 2019 NIGERIAN ROOM

• Today’s Grooming — Joshua Morales • Vaccines 101 — Corina Stammworthy • Clipper & Blade Clinic — Michell Evans • The Healthy Groomer: Mind, Body & Spirit — Laura Hearn & Chris Anthony • Effective Client Communication — Melissa Jepsen • Your Brand is Your Business — Joey Villani 3:15 PM NEWBIE TOUR OF THE SHOW 4–5 PM SESSION 4 • HV Dryer Tech: Essential Force Drying Facts & Methods — Dave Campanella • Meow, wow! with Dana: Feline Aggression & Behavior — Dana Chavez–Rey • The Art of Dog Grooming. The Anatomy of Dogs & How to Make the Right Decisions for Every Dog — Laverne Campbell • Modern Styles — Olga Zabelinskaya • Caring for the Challenging Dog — Melissa Jepson • Flea & Tick Control: Which Grooming Products Should I Be Using? — Dr. Dale Sanson • The Care & Feeding of Your Business Finances — Jeri Ann Cook 6 PM

TRADE SHOW CLOSES

Saturday Evening 7 PM

Saturday Evening Dinner, Wahl Best in Show Awards, EZ Groom Abstract Runway & Barkleigh Honors Awards

Register Online!

www.GroomExpo.com 54

PM

Register online at www.GroomExpo.com • Groom Expo 2019


SCHEDULE

SUNDAY 8–10 AM GOSPEL CONCERT & BREAKFAST (MEAL SERVED 8–9 FOLLOWED BY ENTERTAINMENT) 9 AM

REGISTRATION & VIP LOUNGE OPENS

10 AM

TRADE SHOW OPENS

10:45 AM NEWBIE TOUR OF THE SHOW 11–12 PM SESSION 5 • Don’t Underestimate the Bath! — Chris Pawlosky & Judy Hudson • Temporary Color Secrets with the Creative Legends — Angela Kumpe, Lori Craig & Adriane Pope • Ears, Butts & Teeth, Oh My! — Dr. Cliff Faver • The Retro Clip — Julie Pantages • It’s About Time!: Anne’s Shop Shortcuts — Anne Francis • “Who Am I?” — Blake Hernandez • How Much Should You Charge For Your Grooming Services — Michell Evans 12 PM

NEWBIE TOUR OF THE SHOW

2–3 PM SESSION 6 • Make it 3D — Philip Schafmayer • Sanitation for Grooming Shops, Kennels & Pet Retailers — Chris Quinlan • Meow, wow! with Dana: Live Feline Grooming Demonstration — Dana Chavez–Rey • Rehabilitating the Difficult Dog — Barb Hoover • Left Out: Tools & Tips for Left Handed Groomers — Nadia Bongelli • I Want That: Find Out What’s Hot & How to Use It — Cheryl Purcell • They Said It Couldn’t Be Done... — Judy Hudson 4–5 PM SESSION 7 • Everyday Teddy Bear Trim — Macie Pisa • Grooming in the Island of Misfit Dogs — Helen Schaefer • Bringing Everything but the Kitchen Sink: House–Call Grooming — Laura Hearn • Customer Service 101 — Brett Wilson • Running Your Business to It’s Maximum Potential — Joey Villani 5 PM

TRADE SHOW CLOSES

6 PM

SHOW CLOSE AUCTION

The Right Shampoo for Any Need Clean & hydrate with our wide range of shampoos & conditioners

Pro-Coat Grooming is specifically formulated to work with all breeds and needs. It quickly rinses and does not clog your machines. Task-specific shampoos from Shed Control, Brilliant White, Degreasing, Skin Therapy, Flea & Tick and a time-saving 4-In-1 – we have the right shampoo to keep your customers looking their very best.

844-698-4367 |

Visit Us At Booth

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Register online at www.GroomExpo.com • Groom Expo 2019

55


CONTEST SCHEDULE

CONTEST SCHEDULE THURSDAY 6:30 PM Judges Meeting

7 PM Contestant Meeting

Nature’s Specialties Wire Coated Breed Tournament FRIDAY MORNING

8 AM 9 AM 12 PM

Check In Start Awards

123Pet Software All Other Purebreds Tournament & Lumo Friday Rescue Clip–In FRIDAY AFTERNOON

1 PM 2 PM 2:30PM 5 PM

Tournament Check In Tournament Start Clip–In Check In Clip–In Start Awards

Earthbath Sporting & Salon Freestyle Tournament

SATURDAY MORNING

8 AM 9 AM 12 PM

Check In Start Awards

Tropiclean Poodle Tournament & Lumo Saturday Clip–In SATURDAY AFTERNOON

1 PM 2 PM 2:30PM 5 PM

Tournament Check In Tournament Start Clip–In Check In Clip–In Start Awards

THANK YOU SPONSORS!

56

Register online at www.GroomExpo.com • Groom Expo 2019


CONTEST SCHEDULE

CONTEST SCHEDULE Best In Show Awards SATURDAY EVENING

5:30 PM Wahl Best in Show Judging 7 PM Purina Pro Plan Best All Around Awards Wahl Best in Show Awards (MUST HAVE BARKLEIGH HONORS TICKET) E–Z Groom Abstract Runway Foxy Roxy Best First Timer Award AKC Best Scissoring Award Love Groomer’s Best Difficulty Award

Andis Rescue Round–Up Tournament

SUNDAY MORNING

8 AM 8:30 AM 11:30 PM

Check In Start Envirogroom & Special FX Compassionate Groomer Award Rescue Round–Up Awards

Conair Pro Pet Creative Styling Tournament

SUNDAY AFTERNOON

12:30 PM Check In 1:00 PM Start 3:30 PM Presentations & Awards

THANK YOU SPONSORS!

BEST BY DESIGN

Register online at www.GroomExpo.com • Groom Expo 2019

57


SCHEDULE

CONTESTANT PRIZE LIST GroomOlympics Best in Show CHAMPION

Creative Styling Tournament

BEST ALL AROUND GROOMER

First Place • Second Place • $1500 Third Place • $1000

$5000

$2500

$2000

BEST IN GROUP

FIRST: $400 SECOND: $200 THIRD: $100

People’s Choice Award • $500

Plus cover of Groomer to Groomer (see rules)

GROOMOLYMPICS TOURNAMENT AWARD SPONSORS

THE NATURAL CHOICE OF PROFESSIONAL GROOMERS® SINCE 1986

GROOMOLYMPICS TOURNAMENT PRIZE MONEY

OPEN FIRST PLACE Second Place Third Place

INTERMEDIATE $350 $250 $150

FIRST PLACE Second Place Third Place

$250 $125 $75

PMS 4665

ENTRY

customer proof

the label shoppe

15430 Proctor Ave. City of Industry, CA 91745 Tel: 626.333.4001 • Fax: 626.333.6152

FIRST PLACE Second Place Third Place

O.K. to print O.K. to print with changes Submit New Proof

Signature

PMS 329

PMS 4635

Client: NS Final Size:

PMS BLACK

Job Name:

0"

0"

New Logo

Color(s) 0

$100 $75 $50 X

Finishing Material

Please review this proof for accuracy. Ensure that size, layout, color, substantive content, spelling, grammar, and other special features are correct. By initialing or signing this proof, you approve the artwork as-is and certify that you have the authority to do so. Further, you agree to indemnify and hold harmless the label shoppe for any errors you may have missed.

Date:

Proof Completed on 03/06/09

THANK YOU SPONSORS!

and daycare magazine

58

Register online at www.GroomExpo.com • Groom Expo 2019

LAM UV SPOT UV

REV:0


PACKAGES

PACKAGE

PLANS

Perfect money–saving bundles for you or your whole shop to enjoy!

VIP

Admission to: • ALL educational sessions on ALL 4 Days (Thurs–Sun)

Package

• ALL Expo Meal Functions

• ALL Grooming Contests in Grooming Arena • VIP Lounge stocked with hot beverages and candy (during show hours)

• 3 days of Trade Show

Treat Yourself to 4 BIG DAYS! $

Reserved front row seating for: Educational sessions (before start of program), Meal functions* and Contests*

599

Travel Bag Filled with seminar hand outs from provided sessions! * Although every effort will be made to provide reserved seating, there may not be enough reserved seats in certain sessions that may become more popular than others. When session starts, VIP seating may be given to attendees if the room becomes too crowded.

DO–IT–ALL DELUXE

DO–IT–ALL BASIC

THURS/FRI BASIC

FRI/SAT BASIC

• Admission to ALL educational sessions (Thurs–Sun) • Sat & Sun Expo Meals • Groomer to Groomer Bag • 3 days of Trade Show • Viewing of All Contests

• Admission to ALL educational sessions (Thurs–Sun) • Groomer to Groomer Bag • 3 days of Trade Show • Viewing of All Contests

• Admission to ALL educational seminars on Thursday and Friday • 3 days of Trade Show • Viewing of All Contests

• Admission to ALL educational seminars on Friday and Saturday • 3 days of Trade Show • Viewing of All Contests

399

$

499

$

WEEKEND DELUXE

WEEKEND BASIC

• Admission to ALL educational sessions on Saturday and Sunday • Sat & Sun Expo Meals • 3 days of Trade Show • Viewing of All Contests

• Admission to ALL educational sessions Saturday and Sunday • 3 days of Trade Show • Viewing of All Contests

299

$

199

$

299

$

299

$

TRADE SHOW SPECIAL • All three days of Trade Show • Viewing of All Grooming Contests

25

$

FRIENDS & FAMILY MEALS • All Expo Meals Featuring Entertainment • Saturday Lunch & Dinner • Sunday Breakfast and Friday Lunch

Register online at www.GroomExpo.com • Groom Expo 2019

179

$

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AVAILABLE AT

Groom-O-Grams do it all! Quarterly, 4 page promotional newsletters packed with articles for every season. Written by industry experts covering at-home pet care tips, safety and upkeep targeted at your clients!

WWW.BARKLEIGHSTORE.COM

BARKLEIGH PRODUCTIONS, INC • BARKLEIGH.COM • (717) 691-3388


Program Selection Select ONE program from each education session that you may attend. This will enable us to plan adequate seating for your comfort and does not commit you to attend the programs you select. One per attendee please! VIP, Do–It–All, Thur/Fri and Fri/Sat Packages THURSDAY (Choose 1) 1 2 3 4 5 6 7

p p p p p p p

Brusher/Bather Certification Rosetta Bone: Decoding Canine Social Dynamics The Savvy Salon Owner Hair & Skin Certificate Program Poodle Parlor Best of Both Worlds, Grooming & Products Simplify Your Everyday Grooming

THURSDAY Evening (Choose 1) 8 9 10 11

p p p p

Meow, wow! with Dana: Feline Grooming Success How to Engage Professionally with Clients Salon Sanitation Certificate Class Doggie Emoji

2:00 PM – SESSION 3 (Choose 1) 300 p Mixed Breed 301 p Today’s Grooming 302 p Vaccines 101 303 p Clipper & Blade Clinic 304 p The Healthy Groomer: Mind Body & Spirit 305 p Effective Client Communication 306 p Your Brand is Your Business

4:00 PM – SESSION 4 (Choose 1) 400 p HV Dryer Tech: Essential Force Drying Facts & Methods 401 p Meow, wow! with Dana: Feline Aggression & Behavior 402 p The Art of Dog Grooming 403 p Modern Styles 404 p Caring for the Challenging Dog 405 p Flea & Tick Control

SUNDAY

FRIDAY Daytime (Choose 1) 12 13 14 15 16 17 18

p p p p p p p

AKC S.A.F.E. Grooming Certification Program

11:00 AM – SESSION 5 (Choose 1)

A Day with the Creative Legends Super Styling Summit: Popular Shop Dogs Sign of the Times Grooming Around the World Poodle Series

500 p Don’t Underestimate the Bath! 501 p Temporary Color Secrets with the Creative Legends 502 p Ears, Butts & Teeth, Oh My! 503 p The Retro Clip 504 p It’s About Time!: Anne’s Shop Shortcuts 505 p “Who Am I?” 506 p How Much Should You Charge For Your Grooming Services?

Mobile Series

FRIDAY Evening (Choose 1) 19 20 21 22

p Asian Style Trims for the Everyday Groomer p The 14 Coat Types & How to Correctly Groom Them p Barkleigh Pet Professional First Aid/CPR Certification p Understanding the Functions of Successful Management

2:00 PM – SESSION 6 (Choose 1) 600 p Make It 3D 601 p Sanitation for Grooming Shops, Kennels, & Pet Retailers 602 p Meow, wow! with Dana: Live Feline

All attendees taking education, select your likely choice:

SATURDAY 9:00 AM – SESSION 1 (Choose 1)

100 p Let’s Airbrush! No Talent Needed! 101 p The Itchy Dog 102 p Grooming the Difficult Dog 103 p The English Cocker 104 p Pet Business 101 105 p The Savvy Employer 106 p Going Mobile with Adrianne Pope

11:00 AM – SESSION 2 (Choose 1)

200 p Speed Tricks on Mixed Breeds 201 p Handstripping the Terrier 202 p Behavior Change Strategies 203 p Groomer Fitness 204 p The Maze of Products 205 p Barkleigh’s Marketing Tips Revealed 206 p Building Better Teams

Grooming Demonstration

603 p Rehabilitating the Difficult Dog 604 p Left Out: Tools & Tips for Left Handed Groomers 605 p I Want That! Find Out What’s Hot & How to Use It 606 p They Said It Couldn’t be Done...

4:00 PM – SESSION 7 (Choose 1) 700 p Everyday Teddy Bear Trim 701 p Grooming in the Island of Misfit Dogs 702 p Bringing Everything but the Kitchen Sink:

House–Call Grooming

703 p Customer Service 101 704 p Running Your Business to it’s Maximum Potential

Include with Registration or Fax to (717) 691–3381

Register online at www.GroomExpo.com • Groom Expo 2019

61


Groom Expo 2019 Registration Name (Print Clearly): _____________________________________________ Business: _______________________________________________________ Address: ________________________________________________________ City/State/Zip: ___________________________________________________ Email (Print): _____________________________________________________ Phone: (____________) ____________________________________________ Cell Phone: (____________) ________________________________________

Packages

See Page 59 for Package Details PURPLE = Expo Meals Included 1 p V.I.P. – $599 Save $383! Pamper yourself!! 2 p DO–IT–ALL DELUXE – $499 Save $197! 3 p WEEKEND DELUXE – $299 Save $177! 4 p FRIENDS & FAMILY EXPO MEALS – $179 Save $19! 5 p DO–IT–ALL BASIC – $399 Save $99! 6 p WEEKEND BASIC – $199 Save $79! 7 p THURS/FRI BASIC – $299 Save $207! 8 p FRI/SAT BASIC – $299 Save $78! 9 p TRADE SHOW SPECIAL – $25 TRADE SHOW Daily Admission – $10 10 p FRI 11 p SAT 12 p SUN

Total: $ ___________

p Check p MC/Visa/Discover

Name on Card: _____________________________________ Card Numbers: _____________________________________ Exp. Date: _________________________________________ Make Checks Payable to:

Barkleigh Productions, Inc.

970 West Trindle Road • Mechanicsburg, PA 17055 (717) 691–3388 • FAX (717) 691–3381 Email: info@barkleigh.com

Refund Processing Fee $30. No refunds after Sept. 1, 2019. Programs are 20% higher at the door.

GE19 #

62

Check One: p Salon Owner p Groomer p Kennel p Pet Daycare p Pet Sitter p Mobile Groomer p Breeder p Owner/Handler p Trainer p Veterinary p Other: _____________

THURSDAY EVENTS

20 21 22 23 24 25 26

p Brusher/Bather Certification p Rosetta Bone: Decoding Canine Social Dynamics p The Savvy Salon Owner p Hair & Skin Certificate Program p Poodle Parlor p Best of Both Worlds, Grooming & Products p Simplify Your Everyday Grooming

$199 $149 $149 $149 $149 $149 $149

THURSDAY EVENING EVENTS

27 28 29 30

p Meow, wow! with Dana: Feline Grooming Success p How to Enage Professionally with Clients p Salon Sanitation Certificate Class p Doggie Emoji FRIDAY EVENTS

$149 $149 $149 $149

31 32 33 34 35 36 37 38

p A Day With Creative Legends p Grooming Around the World p Super Styling Summit: Popular Shop Dogs p AKC S.A.F.E. Grooming Certification Program p Sign of the Times p Mobile Series p Poodle Series p Friday Luncheon

$149 $149 $149 $149 $149 $149 $149 $45

39 40 41 42

p The 14 Coat Types & How to Correctly Groom Them p Asian Style Trims for the Everyday Groomer p Barkleigh Pet Professional First Aid/CPR Certification p Understanding the Functions of Successful Management

43 44 45 46

p Saturday Program Sessions $149 p Individual Saturday Session #_____ x $59 = $_______ p Saturday Luncheon $45 p Dinner & Barkleigh Honors/Creative Runway $85

FRIDAY EVENING EVENTS

$79 $79 $79 $79

SATURDAY EVENTS

SUNDAY EVENTS

47 p Sunday Program Sessions $129 48 p Individual Sunday Sessions #_____ x $59 = $_______ 49 p Gospel Concert and Breakfast $25

Online Registration: GroomExpo.com Register online at www.GroomExpo.com • Groom Expo 2019


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HOW? Be Your Own Boss Set Your Own Schedule Groom Less Dogs Make More Money Work Less Hours Pick Your Own Clients Get a Wag'n Tails! We've built our reputation the same way we've built Wag'n Tails: One groomer at a time. Let our nearly 50 years of mobile pet grooming experience guide you to success.

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Groom Expo 2019 Program Guide  

Groom Expo 2019 Program Guide