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2020 Vendor Information


REASONS TO

COMPETITION

SPONSORSHIPS

SPONSOR

SHOW SUPPORT

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.11 • NOVEMBER 2018

WWW. GROOMERTOGROO MER .COM

AKC

S.A.F.E.

SALON

PROGRAM HOW DO YOU K NOW WHEN

TO FIRE AN

EMPLOYEE BREAKING

THE CYCLE

Groomers show INCREDIBLE LOYALTY to the companies that back their industry.

Photo by Aninal Photography

HAVE AN IMPACT

Wahl Best In Show Competition winner, Michelle Breen at Groom Expo 2018

BEST IN SHOW •

GroomerTV Infomercial Slot.

World Cup winner photographed with sponsor. representative featured in GroomerToGroomer.

Logo displayed in contest area.

Logo graphic and link on show website.

BEST ALL–AROUND The utmost active and motivated pet professionals with the most buying power attend Barkleigh shows.

GroomerTV Infomercial Slot.

Best All-Around winner photographed with company representative featured in GroomerToGroomer.

SET YOURSELF APART

Logo displayed in contest area.

Logo graphic and link on show website.

BREED TOURNAMENT SESSIONS • DIFFICULTY AWARD • COMPASSIONATE GROOMER AWARD • BEST SCISSORING AWARD RESCUE ROUND–UP

Sponsors gain exclusive and unique exposure unavailable to standard exhibitors.

ADDITIONAL

SPONSORSHIPS include but are not limited to:

2

COMPETITION RING SPONSORSHIP CREATIVE TOURNAMENT

• OPENING NIGHT PARTY • VIDEO WALL ADVERTISING • LOBBY DISPLAY CASE • SELFIE PHOTOBOOTH • EDUCATION PROGRAM

• AT DOOR SCHEDULE • CENTRAL BARK • SHOW LUNCHEONS • GROOMING SALON • VIP LOUNGE


VIDEO WALL

EXHIBITOR

GUIDELINES

ADVERTISING

At Groom Expo West, Intergroom, World Dog Expo and Groom Expo, the 17 ft by 10 ft Video Wall will feature short, casual video advertisements of your show specials.

All materials must remain within the dimensions of your purchased exhibitor space

Nothing may be placed or hung on exterior side walls

No product or materials may be placed in aisles*

Side walls cannot extend more than 3’ from back drape

Aisles shall remain clearly visible with no obstructions to fellow exhibitors and attendees

No solicitation of products/ services outside of your purchased exhibitor space

All exhibitors must adhere to set– up/tear–down schedule found in the provided exhibitor packet

Proof of insurance MUST be available upon request

Exhibitors must complete appropriate show booth app to exhibit at any Barkleigh show

Exhibitor agrees to NOT hold or sponsor an event within 50 miles of the show, 1 week BEFORE or AFTER Barkleigh show

* Unless special purchased payment arrangements have been made for miscellaneous space

EASY & INEXPENSIVE WAY TO INCREASE TRAFFIC TO YOUR BOOTH with a simple video shot on your own smartphone!

EXHIBITORS IN VIOLATION OF THESE GUIDELINES MAY BE SUBJECT TO REMOVAL WITHOUT REFUND AND/ OR ADDITIONAL FEES

Custom SPONSORSHIPS CAN BE MADE TO

FIT EVERY GOAL & BUDGET

For more sponsorship details or if featured options do not suit your needs, custom sponsorships can be constructed!

Contact hammer@barkleigh.com for all sponsorship details 3


10’ x 10’ BOOTH INFORMATION

8 ft 3 ft 5 ft 8 ft

10 ft

3 ft 7 ft 5 ft

10 ft 3 ft

8 ft

10 ft 5 ft

5 ft

8 ft

Aisle

10 ft 3 ft

8 ft

5 ft 8 ft

6 ft

5 ft

3 ft

AVAILABLE AT

20ft

Aisle

10 ft

Sponsored by

and daycare

4

Aisle

Aisle

EXPO

Corner

Standard

Economy

End Cap

10’ wide by 10’ deep.

10’ wide by 10’ deep.

6’ wide by 8’ deep.

20’ wide by 10’ deep.

Open on two sides.

Open on front side.

Open on front side.

Open on three sides.

INCLUDES:

INCLUDES:

INCLUDES:

INCLUDES:

• 6’ table

• 6’ table

• 4’ table

• Two 6’ tables

• Two chairs

• Two chairs

• Two chairs

• Four chairs

• Trash can

• Trash can

• Trash can

• Trash can

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 3’ high side rails

• 3’ high side rails

• 3’ high side rails


10’ x 8’ BOOTH

INFORMATION

8 ft 3 ft 5 ft 8 ft

8 ft

3 ft 5 ft 5 ft

10 ft 3 ft

8 ft

8 ft 5 ft

5 ft

8 ft

Aisle

10 ft 3 ft

8 ft

5 ft 8 ft

6 ft

AVAILABLE AT

5 ft

3 ft

16 ft

Aisle

Aisle

10 ft

Aisle

and daycare

EXPO WEST

Corner

Standard

Economy

End Cap

10’ wide by 8’ deep.

10’ wide by 8’ deep.

6’ wide by 8’ deep.

16’ wide by 10’ deep.

Open on two sides.

Open on front side.

Open on front side.

Open on three sides.

INCLUDES:

INCLUDES:

INCLUDES:

INCLUDES:

• 6’ table

• 6’ table

• 4’ table

• Two 6’ tables

• Two chairs

• Two chairs

• Two chairs

• Four chairs

• Trash can

• Trash can

• Trash can

• Trash can

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 8’ high back wall

• 3’ high side rails

• 3’ high side rails

• 3’ high side rails

5


FEBRUARY 20-23, 2020 SET UP DAY: FEBRUARY 20 TRADE SHOW: FEBRUARY 21–23

PASADENA, CALIFORNIA

AS SEEN ON

DOCUMENTARY “DOGS” PASADENA CONVENTION CENTER

300 East Green Street • Pasadena, CA 91101

SHERATON PASADENA HOTEL

303 East Cordova Street • Pasadena, CA 91101

Singles/Doubles $224 (800) 457-7940 for reservations. Reservation Deadline – 1/18/2020

WHO ATTENDS GROOM EXPO WEST? 2018 AT TENDANCE

4,707 ATTENDEES REPRESENTED

31 STATES & 6 COUNTRIES Over 87% of attendees were from California. International pet care professionals traveled from Canada, China, Denmark, Japan, Mexico and Puerto Rico.

6

PRIMARY BUSINESS

61% CLAIM GROOMING

}

19%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

46% GROOMING

15% BOARDING

24%

13% BOUTIQUE/SPA

15%

RETAIL MOBILE

14% DAYCARE 11% PET SITTING 9% TRAINING 5% VETERINARY SERVICES


2019 VENDOR ATTENDANCE 152 BOOTHS • 109 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES STANDARD 10’ X 8’ $1,800 CORNER 10’ X 8’ $2,095 END CAP 16’ X 10’ $4,795 ISLAND 20’ X 16’ (4 BOOTHS) $11,300 ISLAND 30’ X 16’ (6 BOOTHS) $14,750 ECONOMY 6’ X 8’ $995 Hall is not carpeted.

BREED TOURNAMENT SESSIONS WIRE COATED BREED

$2,500

SPORTING & SALON FREESTYLE

$2,500

POODLE

ALL OTHER PUREBREED

After this date, booth locations will be assigned according to availability.

BOOTH BALANCE DUE BY 1/20/2020

ADVERTISING SHOW PROGRAM

$2,500

COMPETITION SPONSORSHIPS BEST IN SHOW

Reserve last year’s space with 50% deposit by 9/20/2019.

$2,500

BEST ALL AROUND

$7,000 $4,000

CREATIVE $5,000 RESCUE ROUND-UP

$2,500

COMPASSION AWARD

$1,250

DIFFICULTY AWARD

SCISSORING AWARD

$2,500 $2,500

ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE

$1,500

EDUCATION PROGRAM

$9,000

PHOTOBOOTH $5,000 VIDEO WALL ADVERTISING

$900

Custom

SPONSORSHIPS

15,000 printed & mailed within a 200–mile radius of Pasadena and to others by request. 32 page magazine format. See booth application for more information.

CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

7


MAY 14 –17, 2020 SET UP DAY: MAY 14 TRADE SHOW: MAY 15–17

TACOMA, WASHINGTON

BREATHTAKING ALPINE REGION! HOTEL MURANO BICENTENNIAL PAVILION 1320 Broadway Plaza Tacoma, WA 98402

Singles/Doubles $170 (888) 862-3255 for reservations. Reservation Deadline – 4/21/2020

WHO ATTENDS THE NORTHWEST GROOMING SHOW?

2019 AT TENDANCE

1,244 ATTENDEES REPRESENTED

28 STATES & 1 COUNTRY Over 65% of attendees were from Washington State. International pet care professionals traveled from Canada.

8

PRIMARY BUSINESS

67% CLAIM GROOMING

}

11%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

54% GROOMING

14% BOARDING

31%

11% BOUTIQUE/SPA

RETAIL

15% DAYCARE

14% TRAINING 11% MOBILE 9% PET SITTING 5% VETERINARY SERVICES


2019 VENDOR ATTENDANCE

57 BOOTHS • 46 COMPANIES

BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES STANDARD 10’ X 8’ $995 CORNER 10’ X 8’

$1,195

END CAP 16’ X 10’

$2,595

Hall is carpeted.

BREED TOURNAMENT SESSIONS WIRE COATED BREED

$1,000

SPORTING & SALON FREESTYLE

$1,000

POODLE

ALL OTHER PUREBREED

Reserve last year’s space with Payment by 11/14/2019. After this date, booth locations will be assigned according to availability.

$1,000 $1,000

COMPETITION SPONSORSHIPS BEST IN SHOW

$2,000

CREATIVE OPEN

$1,000

BEST ALL AROUND

$1,500

CREATIVE UP & COMING RESCUE ROUND-UP

ADVERTISING PROGRAM ADS

DIFFICULTY AWARD

COMPASSION AWARD SCISSORING AWARD

$800

$1,000 $1,100 $500

$1,000

ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE

$900

PHOTOBOOTH $2,000 EDUCATION PROGRAM DOOR SCHEDULE

15,000 printed & mailed within a 200–mile radius of Tacoma and to others by request. 20 page magazine format. See booth application for more information.

Custom

$5,000 $800

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

9


APRIL 2–5, 2020 SET UP DAY: APRIL 2 TRADE SHOW: APRIL 3–5

SECAUCUS,

NEW JERSEY

Sponsored by

TAP INTO THE NEW YORK MARKET! MEADOWLANDS EXPOSITION CENTER 355 Plaza Dr. • Secaucus, New Jersey 07094

EMBASSY SUITES BY HILTON SECAUCUS MEADOWLANDS 555 Plaza Dr. • Secaucus, New Jersey 07094

King Suite Rate–$164 • Double Suite Rate–$174 Tell them you are with Intergroom Group Code: IGA

(201) 864-7300 for reservations. Reservation Deadline – 1/13/2019

WHO ATTENDS INTERGROOM?

2019 AT TENDANCE

2,802 ATTENDEES REPRESENTED

31 STATES & 5 COUNTRIES Over 64% of attendees were from New Jersey/ New York. International pet care professionals traveled from Brazil, China, Canada, Norway and Japan.

10

PRIMARY BUSINESS

67% CLAIM GROOMING

}

18%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

15%% GROOMING 42 28%54%DAYCARE DAYCARE

31% RETAIL

16%

14% BOARDING 14% TRAINING 11% BOUTIQUE/SPA

GROOMING (IN SHOP)

11% MOBILE

BOARDING

5% VETERINARY SERVICES

9% PET SITTING


2019 VENDOR AT TENDANCE

105 BOOTHS • 75 COMPANIES Sponsored by

BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES STANDARD 10’ X 10’ $2,150 PREMIUM END 10’ X 10’

$2,500

END CAP 20’ X 10’

$5,200

ISLAND 20’ X 20’ (4 BOOTHS)

$11,500

ECONOMY 6’ X 8’

$1,200

Reserve last year’s space with 50% deposit by 11/2/2019.

COMPETITION SPONSORSHIPS* NAMING $12,000 RISING STAR MENTOR

$6,000

CREATIVE UP & COMING

$2,000

CREATIVE OPEN

BARK EASY LOUNGE TEAM CHALLENGE PLATINUM

$3,500 $2,500 $6,000

$7,000

GOLD $5,000

After this date, booth locations will be assigned according to availability.

SILVER $2,500

BOOTH BALANCE DUE BY 3/2/2020

ADDITIONAL SPONSORSHIPS*

ADVERTISING SHOW PROGRAMS

BRONZE $1,000

CONTRIBUTOR $500 VIDEO WALL ADVERTISING

$900

*All Intergroom sponsorships include product contribution.

Custom

SPONSORSHIPS CAN BE MADE TO FIT

25,000 printed & mailed within a 200–mile radius of Secaucus and to others by request. 32 page magazine format. See booth application for more information.

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

11


APRIL 28 –30, 2020 SET UP DAY: APRIL 28 TRADE SHOW: APRIL 29-30

and daycare

BURBANK, CALIFORNIA

EXPO WEST

A WEST COAST ESCAPE FOR PET PROS! MARRIOTT LOS ANGELES BURBANK AIRPORT 2500 North Hollywood Way Burbank, CA 91505

Room Rate $185 (800) 736-9712 for reservations. Deadline – 3/30/2020.

WHO ATTENDS PET BOARDING & DAYCARE EXPO WEST?

2019 AT TENDANCE

402

AT TENDEES REPRESENTED

32 STATES & 2 COUNTRIES Over 51% of attendees were from California. International pet care

professionals traveled from Australia and Canada.

12

PRIMARY BUSINESS

49% CLAIM BOARDING

}

26% OPERATE

PET DAYCARE

FACILITIES

Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.

ADDITIONAL SERVICES

55% GROOMING

44% RETAIL

51%

29% BOUTIQUE/SPA

DAYCARE

47% BOARDING

35% TRAINING 22% PET SITTING 13% VETERINARY SERVICES 2% MOBILE


2019 VENDOR ATTENDANCE

61 BOOTHS • 50 COMPANIES

and daycare

BOOTH RATES & DEADLINES STANDARD 10’ X 8’ $995

EXPO WEST

Reserve last year’s space with

CORNER 10’ X 8’

$1,195

payment by 11/28/2019.

END CAP 16’ X 10’

$2,595

ECONOMY 6’ X 8’

$695

After this date, booth locations will be assigned according to availability.

Hall is carpeted.

SPONSORSHIPS PREMIER $7,500 TOTE BAG

$3,000

SCHEDU LE OF EVENTS

$7,500 YO UR AD EXECUTIVE $3,500

EDUCATION PROGRAM LUNCHEON

H ER E $2,000

CHARGING KIOSK $2,000 LOBBY DISPLAY CASE SNACK BAR

$1,000

TBD

ADVERTISING SHOW PROGRAMS 40,000 printed. Direct mail & insertion in Pet Boarding & Daycare magazine. 32 page half page digest size. Standard full page, inside front, inside back and half page ads available.

SC HED ULE OF EVE NT S

YOU HAVE THE WE HAVE THE

&

and daycare

TOOLS

@

YOU HAVE THE

YOUR AD

WE HAV E THE

HERE

&

@

EXPO WEST

and dayc are

April 29 – May 2 , 2019

Airport Los Angeles Marriott Burbank

Burbank, California

TOOLS

EXPO WEST

Ap ril 29 – Ma y 2 , 2019 Los Ang

.com www.PetBoardingexpoWEST

eles Mar riott Burb ank Airp ort

Bur ban k, Cali forn ia

www.PetB oardingexp

AT DOOR SCHEDULE

oWEST.com

$795

Custom

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

13


CH RN E 310--231 MJAU 19 02 0 220

MEADOWLANDS EXPO CENTER SECAUCUS, NJ World Dog Expo markets itself as the

MOST CUTTING-EDGE SHOW in the Pet industry with an emphasis on digital platforms. Including: • Huge digital screens on site • High quality live event streaming • Interactive social media

29%

13,000 ATTENDEES

OF ATTENDEES

IN 2018

WERE AGES 25-34

FAMILIES THAT SEEK OUT EVENTS HAVE

HIGHER INCOMES

& SPEND MORE

25% Ages 35-44 20% Ages 45-54 12% Ages 55-64 10% Ages 18-24 4% Over 65

OVER HALF OF THE ATTENDEES ARE FROM THE

% OF

ATTENDEES HAD

AN INCOME OVER

}

$100,000

3 X THE NATIONAL AVERAGE THAT’S

• NEW JERSEY • MARYLAND & • DC MARKETS WHICH REPRESENT 3 OF THE TOP 4 MARKETS FOR HOUSEHOLD INCOME

Visit our website www.WorldExpo.Dog For more information contact Alyx Robertson at ALYX@BARKLEIGH.COM or 717-691-3388. 14


SPONSORSHIPS

MEADOWLANDS EXPO CENTER • SECAUCUS, NJ Be a part of the dog event that has the whole world talking! World Dog Expo is estimated to draw

10,000 + ATTENDEES & 125 + EXHIBITORS. An aggressive marketing campaign will utilize the national media market in NYC, traditional media and a cutting edge social media campaign.

Showcase your name in a tremendous way! All Sponsorships include: • •

Logo & link on WorldExpo.Dog Social Media & Email Marketing

NAMING SPONSORSHIP

$20,000

Name will appear as World Dog Expo presented by “Sponsor” or “Sponsor” Presents World Dog Expo: • Logo on Multiple Billboards • Mentioned in all Marketing • Logo Displayed in front of building • Sponsor expert to be used as speaker, presenter or host • Facebook, email, & social media campaigns • BarkTV advertising • Two10x10 booths • Sponsor only meet and greet with Show Talent

HANGING BANNER SPONSORSHIP

$300

WATERING HOLE SPONSORSHIP

$500

Six ft. long by 3 1/2 ft. high banner (provided by show). Banner displays logo and vendor booth number and will be is hung from ceiling across the show floor. Sponsoring five water stations throughout the show. Sponsor may use their bowls if applicable. Show provides water, setup and maintenance during event. Includes: • Logo on all water stations • Logo to be shown on big screen in Main Arena

LEADER OF THE PACK SPONSORSHIP

$1,000

SHORTY ROSSI SPOKESPERSON

$3,000

This sponsorship is ideal for companies that want exposure before, during and after the show. Includes: • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena If interested in sponsoring the Pit Boss, Shorty Rossi, please call.

PAWSITIVELY CLEAN SPONSORSHIP

$5,000

Great sponsorship opportunity for a cleaning product. Includes: • Prominent Show Signage • Designated pet cleaning stations with logo • Show provided cleaning staff w/ sponsor logo shirts • Social Media & BarkTV advertising • One 10x10 booth

INTERACTIVE ROOM SPONSORSHIPS

These sponsorships are ideal for companies that sell toys, treats, or a fun new idea. The concept is a fun way for dogs to choose the items they prefer. Ideally the pet owner buys the items that the dog chooses: • Separate room in a high traffic area • Prominant Show Signage • Room Named after Sponsor (ex. Barkleigh Toy Town) • Additional Listing under “Event” section of website • Ad promoting room displayed on big screen in Main Arena

Treat Street......................................................$3,000 Toy Town...........................................................$3,000 The Amusement Bark......................................$3,000 •

Includes Sponsor’s booth in room

STAGE SPONSORSHIPS

This sponsorship gives naming rights to the various stages in show This is ideal for a company that values education, discovery or interaction between the dog and the dog parent: • Stage Named After Sponsor (ex. Barkleigh Demo Stage) • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena

Demo Stage......................................................$2,000 Paw-On Experience.........................................$2,000 Main Arena........................................................$5,000 •

Includes 6 Banners in Main Arena (3 inside & 3 Outside)

EVENT SPONSORSHIPS

Get exposure at the popular and exciting attractions at the show: • Event Named After Sponsor (ex. Barkleigh Weight Pull) • Sponsor Banner Hanging at Event • Listing in Newsletter & Post Show Email Wrap Up • Ad on big screen in Main Arena

Weight Pull.......................................................$2,500 Flyball................................................................$4,000 Dock Diving......................................................$5,000 Next Big Canine Freestyle Star.... .................$5,000 • •

Sponsor introduces act at the show (x2) with Logo on Main Screen Sponsor granted use of winner’s image for promotion

Please Visit www.sponsormyevent.com/e/hEM4Hx8H for additional information. 15


JUNE 11–14, 2020 SET UP DAY: JUNE 11 TRADE SHOW: JUNE 12–14

“THE GROOMING INDUSTRY’S TRADE MAGAZINE!” VOL. 37 ED.3 • MARCH 2018

PREPPING

WILMINGTON, OHIO

UNIQUE FAVORITE OF GROOMERS!

WWW. GROOMERTOGROOMER .COM

ROBERTS CENTRE

123 Gano Road Wilmington, OH 45177

FOR

PETQUEST 2018 SHOW PREVIEW

DIRTY

SHAMPOO!? K E EPING YOUR

COSMETICS

CLEAN

ORGANIZING TIPS FOR THE

Grooming by Lindsey Dicken Photo by Animal Photography

GROOMING

ENVIRONMENT

HOLIDAY INN WILMINGTON 123 Gano Road • Wilmington, OH 45177

Room Rate $122 (800) 654-7036 for reservations. Reservation Deadline – 5/20/2020.

WHO ATTENDS PETQUEST?

2019 AT TENDANCE

1,648 ATTENDEES REPRESENTED

32 STATES & 1 COUNTRY

Over 71% of attendees were from Ohio and Kentucky. International pet care professionals traveled from Canada.

PRIMARY BUSINESS

70% CLAIM GROOMING

MOBILE

GROOMERS

Primary businesses also include daycare, pet sitting, retail, veterinary services, training, breeding and spa services.

ADDITIONAL SERVICES

56% GROOMING

14% BOUTIQUE/SPA

23%

13% PET SITTING

20% 16

}

6% WERE

RETAIL BOARDING

18% DAYCARE 13% TRAINING 6% MOBILE 5% VETERINARY SERVICES


2019 VENDOR ATTENDANCE

76 BOOTHS • 55 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES $995

STANDARD 10’ X 8’ CORNER 10’ X 8’

$1,195

END CAP 16’ X 10’

$2,595

ECONOMY 6’ X 8’

$695

Tiled floor.

BREED TOURNAMENT SESSIONS

WIRE COATED BREED POODLE SPORTING & SALON FREESTYLE ALL OTHER PUREBREED

COMPETITION SPONSORSHIPS

Reserve last year’s space with payment by 1/11/2020. After this date, booth locations will be assigned according to availability.

ADVERTISING SHOW PROGRAMS

BEST IN SHOW BEST ALL AROUND CREATIVE OPEN RESCUE ROUND-UP CREATIVE UP & COMING DIFFICULTY AWARD COMPASSION AWARD SCISSORING AWARD

$1,200 $1,200 $1,200 $1,200

$2,500 $2,000 $1,500 $1,200 $1,000 $1,200 $600 $1,200

ADDITIONAL SPONSORSHIPS

LOBBY DISPLAY CASE $900 PHOTOBOOTH $2,500 EDUCATION PROGRAM $5,000 CONTEST TABLES TBD

Custom

SPONSORSHIPS

18,000 printed & mailed within a 200–mile radius of the Ohio Area and to others by request. 16 page magazine format. See booth application for more information.

CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

17


AUGUST 13–16, 2020 SET UP DAY: AUGUST 8 TRADE SHOW: AUGUST 9–11

SCHAUMBURG, ILLINOIS

MASSIVE 16% ATTENDANCE INCREASE! RENAISSANCE SCHAUMBURG HOTEL & CONVENTION CENTER 1551 N. Thoreau Dr. Schaumburg, Illinois 60173

Singles/Doubles $131 • Triple $151 1-847-303-4100 for reservations Reservation Deadline – 7/18/2019.

WHO ATTENDS THE ALL AMERICAN GROOMING SHOW?

2018 AT TENDANCE

2,716 ATTENDEES REPRESENTED

34 STATES & 3 COUNTRIES Over 56% of attendees were from Illinois. International pet care professionals traveled from Australia, Canada and Puerto Rico.

18

PRIMARY BUSINESS

74% CLAIM GROOMING

}

8% WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training and boutique/spa services.

ADDITIONAL SERVICES

56% GROOMING 29%

RETAIL

15% BOARDING

15% DAYCARE 15% BOUTIQUE/SPA 13% PET SITTING 12% TRAINING 7% VETERINARY SERVICES 6% MOBILE


2018 VENDOR ATTENDANCE

108 BOOTHS • 81 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES BOOTH RATES

BREED TOURNAMENT SESSIONS

STANDARD 10’ X 10’

$1,395

CORNER 10’ X 10’

$1,595

END CAP 20’ X 10’

$3,850 $995

ECONOMY 6’ X 8’

Reserve last year’s space with 50% deposit by 2/8/19. After deadline, booth locations will be assigned according to availability.

BOOTH BALANCE DUE BY 7/8/2019.

ADVERTISING SHOW PROGRAMS

PROGRAM ADS

WIRE COATED BREED POODLE SPORTING & SALON FREESTYLE ALL OTHER PUREBREED

COMPETITION SPONSORSHIPS

BEST IN SHOW BEST ALL AROUND CREATIVE OPEN CREATIVE UP & COMING RESCUE ROUND-UP DIFFICULTY AWARD COMPASSION AWARD SCISSORING AWARD

$2,100 $2,100 $2,100 $2,100

$3,000 $2,500 $3,000 $1,700 $2,100 $2,100 $1,050 $2,100

ADDITIONAL SPONSORSHIPS

LOBBY DISPLAY CASE $1,000 PHOTOBOOTH $3,000 EDUCATION PROGRAM $7,000

Custom

SPONSORSHIPS

20,000 printed & mailed within a 200–mile radius of Chicago and to others by request. 32 page magazine format. See booth application for more information.

CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

19


SEPTEMBER 10–13,2020 SET UP DAY: SEP TEMBER 10 TRADE SHOW: 11–13

HERSHEY, PENNSYLVANIA

WORLD’S LARGEST GROOMING SHOW! HERSHEY LODGE & CONVENTION CENTER West Chocolate Ave & University Drive Hershey, PA 17033

Room Rate $195 (800) 437-7439 or (717) 533-3311 for reservations. Reservation Deadline – 8/10/20.

WHO ATTENDS GROOM EXPO? 2018 AT TENDANCE

5,492 AT TENDEES REPRESENTED

47 STATES & 10 COUNTRIES

68% CLAIM GROOMING

}

11% WERE MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, spa services and breeding.

ADDITIONAL SERVICES

International pet care professionals

48% GROOMING

14% DAYCARE

China, Colombia, France, Israel, the

30% RETAIL

11% PET SITTING

traveled from Australia, Canada,

Netherlands, Puerto Rico, the United Kingdom and the Virgin Islands.

20

PRIMARY BUSINESS

15%

BOARDING

12% TRAINING 10% BOUTIQUE/SPA 9% MOBILE 5% VETERINARY SERVICES


2018 VENDOR ATTENDANCE

207 BOOTHS • 139 COMPANIES BOOTH RATES & DEADLINES MARKETING OPPORTUNITIES Convention Hall STANDARD 10’ X 8’ CORNER 10’ X 8’ END CAP 16’ X 10’ ISLAND 20’ X 16’ (4 BOOTHS) ECONOMY 6’ X 8’

$2,400 $2,800 $5,900 $14,800 $1,530

Convention Lobby STANDARD 10’ X 8’ CORNER 10’ X 8’ ECONOMY 6’ X 8’

$2,400 $2,800 $1,530

Chocolate Lobby CORNER 6’ X 8’ ECONOMY 6’ X 8’

$1,000 $800

Hall is carpeted. Mobile unit space may be available on booth app.

Reserve last year’s space with 50% deposit by 3/10/2020. After this date, booth locations will be assigned according to availability.

Balance Due By 8/10/2020

PROGRAM ADS

BREED TOURNAMENT SESSIONS

WIRE COATED BREED POODLE ALL OTHER PUREBREED SPORTING & SALON FREESTYLE

COMPETITION SPONSORSHIPS

$3,500 $3,500 $3,500 $3,500

BEST IN SHOW BEST ALL AROUND CREATIVE RESCUE ROUND-UP RESCUE CLIP–IN DIFFICULTY AWARD COMPASSION AWARD SCISSORING AWARD

$12,500 $6,000 $7,000 $3,500 $2,000 $3,500 $2,000 $5,000

LOBBY DISPLAY CASE BARKLEIGH HONORS PLATINUM BARKLEIGH HONORS GOLD BARKLEIGH HONORS SILVER CENTRAL BARK PHOTOBOOTH EDUCATION PROGRAM VIDEO WALL ADVERTISING VIP LOUNGE

$2,000 $3,500 $2,000 $1,000 $1,000 $5,000 $12,500 $900 $3,000

ADDITIONAL SPONSORSHIPS

Custom

SPONSORSHIPS CAN BE MADE TO FIT

40,000 printed and mailed within a 200 mile radius of Hershey and to others by request. 32 page magazine format. See booth application for more information.

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

21


OCTOBER 8–11, 2020 SET UP: OCTOBER 8 TRADE SHOW: OCTOBER 9-11

STURBRIDGE, MASSACHUSETTS

BREATHTAKING & DELIGHTFUL FALL FOLIAGE! STURBRIDGE HOST HOTEL

Singles/Doubles $117 • Triple $127 • Quad $137

(508) 347-7393 for reservations. Reservation Deadline – 9/16/20.

WHO ATTENDS THE NEW ENGLAND GROOMING SHOW?

2018 AT TENDANCE

1,080 AT TENDEES REPRESENTED

21 STATES & 2 COUNTRIES Over 83% of attendees were from the New England region. International pet care professionals

traveled from Canada and Puerto Rico.

22

PRIMARY BUSINESS

75% CLAIM GROOMING

}

9%

WERE

MOBILE

GROOMERS

Primary businesses also include boarding, daycare, pet sitting, retail, veterinary services, training, and spa services.

ADDITIONAL SERVICES

51% GROOMING 45% 41%

RETAIL BOARDING

15% DAYCARE 11% TRAINING 9% BOUTIQUE/SPA 8% PET SITTING 8% MOBILE 4% VETERINARY SERVICES


2018 VENDOR ATTENDANCE

38 BOOTHS • 30 COMPANIES BOOTH RATES & DEADLINES $795

STANDARD 10’ X 8’

$995

CORNER 10’ X 8’

$2,195

END CAP 16’ X 10’

MARKETING OPPORTUNITIES BREED TOURNAMENT SESSIONS WIRE COATED BREED

$1,000

POODLE

$1,000

SPORTING & SALON FREESTYLE ALL OTHER PUREBREED

Hall is carpeted. Reserve last year’s space with payment by 5/10/2019. After this date, booth locations will be assigned according to availability.

ADVERTISING SHOW PROGRAMS

$1,000 $1,000

COMPETITION SPONSORSHIPS BEST IN SHOW

$2,400

CREATIVE

$1,200

BEST ALL AROUND DIFFICULTY AWARD

SCISSORING AWARD

$1,750 $1,100 $1,000

ADDITIONAL SPONSORSHIPS LOBBY DISPLAY CASE PHOTOBOOTH

EDUCATION PROGRAM

$900

$2,400

$4,800

Custom

SPONSORSHIPS

18,000 printed and mailed within a 200– mile radius of the New England area and to others by request. 16 page magazine format. See booth application for more information.

CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

23


NOVEMBER 10-12, 2020 SET UP DAY: NOVEMBER 10 TRADE SHOW: NOVEMBER 11-12

and daycare

EXPO

HERSHEY, PENNSYLVANIA

#1 BOARDING & DAYCARE CONFERENCE! HERSHEY LODGE & CONVENTION CENTER 325 University Dr Hershey, PA 17033

Roomrate $182 (800) 437-7439 for reservations. Reservation Deadline – 10/8/20.

WHO ATTENDS THE PET BOARDING & DAYCARE EXPO? 2018 AT TENDANCE

711 AT TENDEES REPRESENTED

41 STATES & 4 COUNTRIES Over 54% of attendees were from the Mid–Atlantic. International pet care professionals traveled from Canada, Brazil, Mexico and Australia.

24

PRIMARY BUSINESS

50% CLAIM BOARDING

}

25% OPERATE

PET DAYCARE

FACILITIES

Primary businesses also include grooming, pet sitting, retail, veterinary services, training, breeding and spa services.

ADDITIONAL SERVICES

51%

GROOMING

31% RETAIL 21% TRAINING

45% BOARDING

10% PET SITTING

41%

6% VETERINARY SERVICES

DAYCARE

10% BOUTIQUE/SPA 2% MOBILE


2018 VENDOR ATTENDANCE

89 BOOTHS 76 COMPANIES

and daycare

EXPO

BOOTH RATES & DEADLINES STANDARD 10’ X 10’ $1,195 CORNER 10’ X 10’

$1,395

END CAP 20’ X 10’

$3,059

ECONOMY 6’ X 8’

$695

Reserve last year’s space with 50% deposit by 5/12/2021. After this date, booth locations will be assigned according to availability.

Hall is carpeted.

SPONSORSHIPS PREMIER $7,500 TOTE BAG

HAVE

$3,000

LUNCHEON

ER E H $2,000

CHARGING KIOSK $2,000 LOBBY DISPLAY CASE SNACK BAR

$1,000

TBD

ADVERTISING SHOW PROGRAMS 40,000 printed. Direct mail & insertion in Pet Boarding & Daycare magazine. 32 page half page digest size. Standard full page, inside front, inside back and half page ads available.

HAVE

THE

$7,500 YO UR AD EXECUTIVE $3,500

EDUCATION PROGRAM

SC HED ULE OF EVE NT S

SCHEDU LE OF EVENTS

TACTIC S

TH E

&

@ and daycare

YOUR AD

HERE

TA CT ICS

&

@

EXPO

and dayca re

November 11–14, 2019

EXPO

No vember 11– 14, 2019

Center Hershey Lodge & Conventi on Hershey, Pennsylva nia

Her shey Lod ge & Con ven tion Cen ter Her she y, Pen nsyl van ia

.com www.PetBoardingexpo

www.PetBo ardingexp

o.com

AT DOOR SCHEDULE

$795

Custom

SPONSORSHIPS CAN BE MADE TO FIT

EVERY GOAL & BUDGET

Custom sponsorships can be constructed if any options featured do not suit your needs.

Contact hammer@barkleigh.com for all sponsorship details

25


TRADE MAGAZINE

THE GROOMING INDUSTRY’S

MONTHLY ISSUES FULL OF:

G:

BREAD & BUTTER GROOMIN

PET TRIMS

by Michell Evans

by Kathy Rose

BEFORE

• PHOTO TUTORIALS • BUSINESS TIPS • ANIMAL HEALTH • CUSTOMER SERVICE • NEWS & MORE

ASK THE GROOMING TUTOR

& EASY FAST FOR THE SALON

AFTER

2018 RECAP

Hi there Michell. I have been trying to find a sporting dog to use as a model for my certification exam. We have lots of Labs and Goldens but hardly any Springers, Setters or Cockers . The few sporting breeds we have ask us to shave the whole darn dog with a #10 blade. I want to talk a few of my customers into letting their dogs grow out but I don’t know where to start. Any suggestions?

Groom Expo West 2018 at the Pasadena

WAVY DOODLE

SHORT TRIM

blow dry are Proper preparation and explodes, s the Doodle population of coat benefits from type, essential. This type the diversity of their body Follow this with a coat texturizing shampoo. shape and size, as well as out. good conditioner and blow expanding. all assume type and texture is also below The directions trim for the including nails, There is no “cookie cutter” preparation is complete to the dog Doodle so we must adapt ears, underwear and pads. part of presented to us. Fig.1) Starting at the highest dog comb on This model is a huge 29” snap the back, use a “1” or “0” with a bit Skim off if the sporting a soft, wavy coat to trim the highest point. for fun. The in of wiry texture mixed in off drastically as it does the sparsely croup drops body coat type along with want to attempt to cortopline this model. We roached and legs lanky in the back coated, rect as much of the “roach” when trying topline. may present a challenge as possible and level the pleasing coif. to create a balanced and croup is very low, skim the If Fig.2) mind, in beKeeping basic, proper structure continue with contact just topline, natural off then down Groomer to Groomer • Vol 37 Ed 4 • April 2018 18 Continue we are aiming for a level rump. the low the point of fall off before looking underline, legs presenting the back of the thigh and when viewed illusion of parallel lines hock. important- reaching the of from front or rear, and most Fig.3) Skim down the outside trim. al ly, a balanced symmetric

FIG. 1

FIG. 2

64

Groomer to Groomer • Vol

37 Ed 4 • April 2018

GroomertoGroomer.com

Convention Center went off with a bang! The expo had record breaking attendance and attracted attendees from all over the world, including Australia, Asia and the

T

United Kingdom.

he trade show was the largest that Groom Expo West has ever seen with a record breaking number of vendors! The weather was absolutely breathtaking. It felt like the beginning of summer with the sun shining and the palm trees swaying—who would have guessed it was February! The Pasadena Convention Center is right next to

GroomertoGroomer.com

a great shopping center with a huge variety of delicious restaurants and shops to appease everyone’s taste in clothing and food. So, if you are close enough to drive, plan to join in on the fun next year! And i Mable. The breeds active local breeders, there might be if you live further away, consider that are accepted by a higher concentration in your area. making Groom Expo West a working most certification Also, there might be a higher concenvacation. You can enjoy yourself organization and s are the Cocker Spaniel, tration in an area where bird educate yourself at the same time. hunting English Cocker Spaniel, Irish Setter, is more prevalent. See you next year! ✂ Gordon Setter, English Setter and Consider reaching out to local English Springer Spaniel. breeders of sporting breeds and letting It is true that sporting breeds like them know that you are willing and Springers, Setters and Cockers do not able to groom their breed in the correct make up a very large percentage of the techniques and ask them to send their average grooming clientele. Although, puppy buyers your way with their new like with any breed of dog, if there are puppies. Many breeders are frustrated

H

58

Groomer to Groomer • Vol 37

Ed 4 • April 2018

GroomertoGroomer.com

WWW. GROOMERTOGROOMER .COM 26

that pet groomers are not knowledge-

able in the correct techniques to groom their breed and are desperate to find a local groomer to refer people to. Often

novice groomers are unaware that the back and body coat of the sporting breeds accepted for certification is supposed to be “worked”, not shaved. This area is referred to as the jacket. The jacket is the back of the neck from the occiput down the entire topline, thighs, ribs and top of tail. The


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and daycare

EXPO WEST Page 12

Page20

Sponsored by

Page 10

Page 14

Page 6

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and daycare

Page 18

EXPO

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Profile for Barkleigh Productions

2020 Vendor Information Kit  

2020 Vendor Information Kit