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Griot’s Roll Film Production & Service, Inc.


Branding is looking at yourself and asking “Who am I?”

•Know who you are as a business. •What does your business stand for? •What do you want people to think about your business? •What thoughts should come to their minds?


Your Brand Is Your Identity!

•Your brand is not your logo. •Your brand is not your service or your product. •Your branding’s deeper meaning is… 1.The adjective that comes to mind when people see your logo or product. 2.The emotion they feel before they use your product. 3.The payoff they receive after utilizing your products.


When you see these brands what words come to your mind?

• Once you create a brand that is associated with a certain lifestyle then you can name your price and people will pay for it!


Putting Your Best Foot Forward: From Brand To Market • So now that you have an idea of what you want your brand to say to your target market, what is the best way to express what your brand stands for? • How are you going to best utilize your marketing tools to start the conversation with your potential customer?


Make up a target market profile. • Think about the • Your Target Market TV show Criminal Minds. • What is their age? • What is their income? • How do they obtain information? (e.g. web, newspapers, etc.)

• If necessary, what is the gender or ethnicity?


Remember The Four P’s When Creating Your Marketing Strategies. • Promotion: The advertising you’re going to use to connect with your target market. • Product/Services: What you are selling or providing for your target. • Price: This is key because if the price is not right for your target then it will effect your bottom line. • Place: Where your target goes to seek out your product or service (website or store front).


Extract information from your target whenever you can. • Use online surveys like… http://www.surveymonkey.com http://www.objectplanet.com • Find out what they like and dislike about a product so they can help you sell to them. • How much would they spend on services similar to your own. • What are your competitors not doing?


It’s All Connected: Logo, Social Media, Website, Store Front

• All of your marketing/promotional tools you use are like links in a chain; they all should connect your target market back to your brand.


Best Practices For Marketing Tools. • Whenever your target first comes across your emails always inform them of what you do. • When they visit your website, show them what you do by marketing via video promotion. • When your target joins your social network find out what their needs are and how your services or product can fill those needs. • Make sure all of these tools are consistent with one another.


Brand ID, Marketing Strategies, Best Market tools for business.

• Now that you have your checklist for business growth, remember to make sure that your target has a clear understanding of who you are as a business. • Create a marketing strategy that will best execute your plan creating the conversation with your target. • Use the right marketing / advertising tools.


Any Questions Please Contact Us! • Griotsrollproduction.com can help you with your marketing campaign. • Blog: www.griotsroll.wordpress.com • E-mail: griots@griotsrollproduction.com • Phone: (212) 281-2286

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How to brand your business.