T HANK YO U FO R S UPPO RTI N G THE 15TH ANNUAL T RANS WO R L D S N OWBOA RD I N G RI D ER Sâ€™ POLL AWAR D S! Date: Friday, January 31, 2014 Location: Ogden Theatre, Denver, CO Attendance: 1,700 Promotional Impressions: 2,000 Social Impressions: 1,619,900* Microsite Impressions: 9,566 Public Relations Impressions: 90,800 Editorial Impressions: 118,478 Video Syndication Impressions: 49,610 On-site Impressions: 406,110 TOTAL I M PR E S S I O N S: 2,296,464
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TransWorld SNOWboarding hosted its 15t in snowboarding, in Denver, CO during SIA pros voted on the best riders, video part this yearâ€™s winners. The Ogden Theatre w professional athletes, decision-makers, ga honored the industryâ€™s most i
th Annual Riders’ Poll Awards, the biggest night A weekend. Over 100 of snowboarding’s biggest ts, and performances of the year, determining was packed with 1,700 of snowboarding’s top atekeepers, riders, and fans who celebrated and nspiring snowboarders of the year.
2014 N O M I NEES & RES ULTS MEN’S ROOKIE OF THE YEAR: Ayumu Hirano Blake Paul Justin Fronius WOMEN’S ROOKIE OF THE YEAR: Arielle Gold Christy Prior Danyale Patterson MEN’S RIDER OF THE YEAR: Gigi Rüf Louif Paradis Mark McMorris WOMEN’S RIDER OF THE YEAR: Desiree Melancon Jess Kimura Kelly Clark MEN’S VIDEO PART OF THE YEAR: Halldór Helgason, Never Not Louif Paradis, Déjà Vu Mikey Rencz, Burton Presents [Backcountry] WOMEN’S VIDEO PART OF THE YEAR: Desiree Melancon, Brain Dead, Heart Attack Hana Beaman, Real Women Jess Kimura, Real Women ONLINE VIDEO SERIES OF THE YEAR: Adidas Welcome Series Burton Presents [SNOWBOARDING] Cooking With Gas VIDEO OF THE YEAR: Déjà Vu Jake Blauvelt’s Naturally Nike, Never Not STANDOUT PERFORMANCE OF THE YEAR: Gigi Rüf, Ultra Natural winner, Never Not ender Louif Paradis, X Games double gold winner, Déjà Vu ender Mark McMorris, slopestyle domination, sixth place Ultra Natural MEN’S TWSNOW READERS’ CHOICE: Halldór Helgason Scott Stevens Torstein Horgmo WOMEN’S TWSNOW READERS’ CHOICE: Desiree Melancon Jamie Anderson Jess Kimura LEGEND AWARD: Bryan Iguchi
PR INT PRO M OT I O N TOTAL IMPRESSIONS: 2,000 TransWorld SNOWboarding distributed beautifully printed, tri-fold invitations to snowboarding’s top professional athletes and key industry guests at SIA. DETAILS: • 2,000 promotional, co-branded invitations distributed throughout industry
15TH ANNUAL TRANSWORLD SNOWBOARIDNG RIDERS’ POLL INVITATION CO-BRANDED INVITATION
SO CI A L TOTAL POTENTIAL IMPRESSIONS: 1,619,900* Facebook, Twitter, and Instagram were utilized by TransWorld SNOWboarding to create buzz about the 15th Annual TransWorld SNOWboarding Ridersâ€™ Poll Awards. On Twitter and Instagram, the hashtag #RIDERSPOLL15 made it easy for riders, sponsors, fans, attendees, and the magazine to share their Ridersâ€™ Poll Awards experiences with each other and the world. Total TransWorld SNOWboarding Facebook Posts: 3 TransWorld SNOWboarding Impressions: 777,000* Total TransWorld SNOWboarding Twitter Posts: 9 TransWorld SNOWboarding Impressions: 414,900* Total TransWorld SNOWboarding Instagram Posts: 2 TransWorld SNOWboarding Impressions: 428,000* *TransWorld SNOWboarding potential impressions based off of number of posts x total number of followers.
TRANSWORLD SNOWBOARDING TWEETS TRANSWORLD SNOWBOARDING FACEBOOK POSTS
MIC R O S IT E TOTAL IMPRESSIONS: 9,566 TOTAL VALUE: $20,000 A dedicated event microsite on snowboarding.transworld.net featured a landing page, videos, photos, news, results, and general information about the 15th Annual TransWorld SNOWboarding Riders’ Poll Awards. Flight Dates: December 2013 - Current Total Unique Page Views: 6,974 MICROSITE FEATURES: • • • • • •
Reader’s Choice Voting Date and Location Award Highlight Videos Red Carpet and Highlight Photos #RIDERSPOLL15 Instagram Widget Sponsor Logos and Links
15TH ANNUAL TRANSWORLD SNOWBOARDING RIDERS’ POLL MICROSITE
PUB L I C R EL ATI O N S TOTAL IMPRESSIONS: 90,800 TOTAL RELEASES: 5 The 15th Annual TransWorld SNOWboarding Riders’ Poll Awards leveraged TransWorld SNOWboarding’s media assets with readership, and regional and national media outlets. DISTRIBUTION: E-Newsletters: 80,000 Press Releases: 2,700 DETAILS: • • • • •
Event mention in TransWorld SNOWboarding e-newsletter Save the Date press release Nominee Announcement press release Legend Award Announcement press release Winner Announcement press release
TRANSWORLD SNOWBOARDING PRESS RELEASE TRANSWORLD SNOWBOARDING E-NEWSLETTER
O N L I N E EDITO RI A L TOTAL TRANSWORLD SNOWBOARDING PIECES: 26 TOTAL IMPRESSIONS: 118,478 The 15th Annual TransWorld SNOWboarding Ridersâ€™ Poll Awards received extensive online coverage before, during, and after the event. TransWorld SNOWboarding was particularly active about creating online editorial about the show. All 26 posts were featured on the TransWorld SNOWboarding homepage from January 22, 2014 February 19, 2014. During that time period, the TransWorld SNOWboarding homepage received over 379,368 visits.
TRANSWORLD SNOWBOARDING ONLINE EDITORIAL - NOMINEE ANNOUNCEMENT TRANSWORLD SNOWBOARDING ONLINE EDITORIAL - WINNER ANNOUNCEMENT
VIDE O SY N D IC ATI O N TOTAL VIDEOS: 12 TOTAL VIEWS: 49,610 TransWorld SNOWboarding has the unique opportunity to post and share video through multiple video players such as YouTube, DailyMotion, Vimeo, Transworld.tv and MSN. Videos from the 15th Annual TransWorld SNOWboarding Ridersâ€™ Poll Awards included sponsor logos on the video bumpers.
YOUTUBE VIDEO SYNDICATION TRANSWORLD SNOWBOARDING VIDEO PL AYER
PABST BLUE RI B B O N O N-S I TE BRA ND ING TOTAL ATTENDANCE: 1,700 TOTAL ESTIMATED ON-SITE IMPRESSIONS: 41,100 Event sponsors were very well represented at the 15th Annual TransWorld SNOWboarding Riders’ Poll Awards. Sponsor logos appeared on all marketing collateral and every sponsor was specially branded throughout the venue. CO-BRANDED MARKETING:
PABST BLUE RIBBON BRAND MARKETING:
• • • • • • • • •
• Drink specials for general admission • Product for VIPs, industry guests and backstage greenroom
Step and Repeat Promotional invitations Podium logo loops Main screen logo loops Gobo light fixture Stage scrim banners Free-standing signage in lobby Free-standing signage backstage Sponsor mentions during show
PBR LOGO DISPL AYED DURING LOGO LOOP PHOTOS AND INTERVIEWS IN FRONT OF THE BRANDED MEDIA WALL