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T H A N K YO U FO R S U PP O RT I N G C A M P S H R E D 201 4! Date: March 15-16, 2014 Location: San Elijo Campground, Cardiff, California Attendance: 4,000+ over the weekend I MP R E SSI O N S : Online Advertising Impressions: 381,620 Print Promotional Impressions: 26,100 Social Media Impressions: 2,102,000 Microsite Impressions: 10,566 Public Relations Impressions: 18,573 Online Editorial Impressions: 382,275 On-Site Impressions: 408,700 TOTA L I M P R E SS I O N S :

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E V E N T OV E RV I E W: The world’s largest surfing demo, Camp Shred, was back at the San Elijo Campground in Cardiff, California for its second year in a row. As always, the event was free and open to the public, allowing over 4,000 consumers to come out and demo the latest in surfboard shapes, designs, and products. The two-day event also included live music, food trucks, and a beer garden.


O N L I N E A DV E RT I S I N G TOTAL IMPRE SSIONS: 381,620 TOTAL VALUE: $3,816 Camp Shred 2014 was advertised on Grind Media network properties via banners from February 27,2014 until April 17, 2014. GR I NDT V.COM Sizes: 300x250, 300x600, 160x600 Flight Dates: 2/27/14 - 4/17/14 Impressions: 94,990

T R AN SWO R L DSURF.CO M Sizes: 300X250, 728X90 Flight Dates: 2/27/14 - 4/17/14 Impressions: 86,630

TR ANSWORLD B U SIN E SS.CO M Sizes: 300x250, 728X90 Flight Dates: 2/27/14 - 4/17/14 Impressions: 20,000

SU R F I N G M AGA Z I N E .CO M Sizes: 300X250, 728X90, 160X600 Flight Dates: 2/27/14 - 4/17/14 Impressions: 180,000


C AMP S HRED BANNER C A M P SH RE D P RO GR A M

P R I N T P RO M OT I O N TOTAL IMPRE SSIONS: 26,100 Surfing Magazine and Surf Ride distributed Camp Shred posters and flyers in Dana Point, San Clemente, and North County San Diego. In the month leading up to the event, banners with detailed Camp Shred information were placed at the San Elijo Campground and throughout the Cardiff area. DE TA I L S: • 800 promotional, co-branded Camp Shred flyers distributed to local businesses and parking lots • 80 promotional, co-branded Camp Shred posters distributed and placed inside local businesses • 6 promotional, co-branded Camp Shred banners were placed in high traffic (pedestrian and street) locations within and near the San Elijo Campground in Cardiff • 500 promotional, co-branded Camp Shred programs given out during event


T R ANSWORL D BUS INE SS T WEE T

C AM P S H R E D I N STAG R AM P O ST S

SO CIAL MEDIA TOTAL P OTENTIAL IMPRE SSIONS: 2,102,000* Facebook, Twitter, and Instagram were utilized by Surfing Magazine, TransWorld SURF, and TransWorld Business to create buzz about the 2014 Camp Shred. The hashtag #CAMPSHRED made it easy for attendees, sponsors, vendors, and the magazines to share their Camp Shred experiences with each other and the world. Total Surfing Magazine Facebook Posts: 2 Total Surfing Magazine Instagram Posts: 2 Surfing Magazine Impressions: 1,306,000* Total TransWorld SURF Twitter Posts: 9 Total TransWorld SURF Instagram Posts: 1 TransWorld SURF Impressions: 631,000* Total TransWorld Business Twitter Posts: 3 Total TransWorld Business Facebook Posts: 2 Total TransWorld Business Instagram Posts: 1 TransWorld Business Impressions: 165,000* * Camp Shred potential impressions based off of number of posts x total number of followers

SU R F I N G M AGA Z I N E FACE B O O K P O ST


M I C RO S I T E TOTAL IMPRE SSIONS: 10,566 TOTAL VALUE: $20,000 A dedicated event microsite, www.campshred.com, featured a landing page, event news, photos, and general information about Camp Shred. Flight Dates: 2/25/14 - Present Total Unique Page Views: 8,516 MI CROSIT E F E AT U RE S: • • • • • •

Event Dates and Location Highlight Photos Camp Shred News #CAMPSHRED Instagram Widget Sponsor Logos and Links Equal SOV of 300x250 ad location (distributed amongst Camp Shred sponsors) - Approximately 2,700 additional impressions per participating sponsor

2014 C AMP S HRED MICROS IT E


For Immediate Release

CAMP SHRED, WORLD’S LARGEST SURF DEMO, RETURNS TO CARDIFF MARCH 15-16 SAN CLEMENTE, Calif., Feb. 27, 2014 – SURFING Magazine and Surf Ride have teamed up to bring Camp Shred, the world’s largest surf demo, back to San Elijo Campground in Cardiff By the Sea, Calif., March 15-16, 2014. The event, now in its second year, unites the best surf brands and thousands of their loyal consumers for a fun weekend of camping, surfing and demoing the latest greatest gear, all while giving back to California State Parks. Wetsuits, surfboards and other surf gear can be pretty major purchases, so the opportunity to try before you buy can’t be beat. The list of surf industry titans who will be sharing their newest shapes, designs and products includes: Billabong, Boardworks, Body Glove, Clif Bar, Everyday Surfboards, FCS, Futures Fins, Firewire Surfboards, JS Surfboards, Lost, O'Neill, Panda Surfboards, Rip Curl, Robert August Surfboards, Rusty, Sector 9, Surftech Surfboards, Vampirate and more! But the fun doesn’t stop with the free demo opportunities. The festival-like campground will also feature music and entertainment, food trucks and the ever-popular beer garden. The free and open to the public event will run from 8 Rusty demo surfboards from Camp a.m. to 4 p.m. on Saturday and 8 a.m. to 3 p.m. on Shred 2013. Photo: Checkwood Sunday. Proceeds from sponsor-filled goody bag sales and Subaru test drives will benefit California State Parks. For updates, details, directions and more, visit www.campshred.com. #campshred Camp Shred wouldn’t be possible without it’s generous sponsors and partners. Big thanks to Surf Ride, SURFING Magazine, C20 Pure Coconut Water, Subaru, Banzai Bowls, Sierra Nevada, New Era and 94.9 FM for their support.

P U B L I C R E L AT I O N S

C A M P SH RE D

C AMP S HRED ANNO UNCEMENT About SURFING Magazine SURFING Magazine is the official storyteller of modern surf culture. We seek out the REC A Ppersonalities P RE SS REL E A S Ethat define our community - progressive, authentic and young, and ideas with a focus on the experiences and lifestyle that make surfing more than a sport. Travel. Photography. People. Fashion. Music. Art. The magazine is published 12 times per year

TOTAL IMPRE SSIONS: 18,573 TOTAL RELE A SE S: 3 Camp Shred further leveraged Surfing Magazine, TransWorld SURF and KHPR media assets with their regional/national media outlets. DI STR I B U TION : Surfing Magazine Press Release: 3,081 TransWorld SURF Press Release: 2,910 KHPR: 200

For Immediate Release

DE TA I L S:

SAN CLEMENTE, Calif., March 18, 2014 – Camp Shred went off at Cardiff’s San Elijo Campground over the weekend, and a great time was had by all. For two straight days, hundreds of surfboards, wetsuits, accessories and skateboards were available for the nearly 4,000 attendees to demo for free. Fun waves graced the Cardiff reefs and a lively bustle kept things interesting on land with sunny skies and 70-plus degree weather. Topping it all off, event hosts Surfing Magazine and Surf Ride were able to hand off checks to benefit California State Parks and the Keep A Breast Foundation.

• Camp Shred Announcement - 2/27/14 • Camp Shred Reminder - 3/13/14 • Camp Shred Recap - 3/18/14 * Each release was deployed to all media distribution lists

NEARLY 4,000 ATTEND CAMP SHRED AND RAISE MONEY FOR CALIFORNIA STATE PARKS AND KEEP A BREAST FOUNDATION

Subaru offered test drives of three new vehicles and for each test drive, provided a donation to California State Parks. Surfing Magazine sold nearly 200 goody bags filled with fun sponsor swag including a limited edition New Era hat, also benefitting California State Parks. The Sierra Nevada beer garden was the life of the party with three of their most popular

PRE SS REL E A S E


T R ANSWORL D BUS INE SS ONL INE EDITORIAL PIECE SURFIN G O N LIN E E DITO RIAL PIECE

O N L I N E E D I TO R I A L TOTAL C AMP SHRED ONLINE EDITORIAL PIECE S: 1 1 TOTAL IMPRE SSIONS: 382, 275 Camp Shred received extensive online coverage. Surfing Magazine, TransWorld SURF, TransWorld Business and GrindTV were particularly active in creating online editorial about Camp Shred. Camp Shred editorial content received 9,802 views. DE TA I L S: • • • •

Surfing Magazine: 4 posts TransWorld SURF: 2 posts TransWorld Business: 2 posts GrindTV: 3 posts

The Surfing Magazine posts were featured on the SURFINGMagazine.com homepage from 2/28/14 3/18/14. During that time, the Surfing Magazine homepage received 372,473 visits.


BANZ AI B OWL S ACT IVAT ION S PACE TH E P E RFEC T SUN N Y W E E K E ND FOR A REFRE S HING BANZ AI B OWL

BA N Z A I B O W L S O N - S I T E B R A N D I N G TOTAL E STIMATED ON-SITE IMPRE SSIONS: 52,500 Event sponsors were very well represented at the San Elijo Campground during the Camp Shred weekend. Sponsor logos appeared on all marketing collateral and each sponsor was specially represented in the Camp Shred vendor row. CO-BR A N D ED MA RK E T IN G :

BAN Z AI B OW L S B R A N D M A RK E TIN G:

• • • • • • •

• Two 10x10 tents on vendor row • Banzai Bowls sold to event attendees • Banzai Bowls ROS banner on Camp Shred event page

Camp Shred Event Banners Step and Repeat Stage Backdrop Step and Repeat Stage Skirt Site Map Banner Directional Signage Informational Signage Camp Shred Progams


2014 Camp Shred - Banzai Bowls