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Understanding Today's Solar Buyer

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If solar installers want to be more successful at selling to homeowners, they first need to understand who the buyers are. The people who are buying solar panels aren’t the same as those from a decade ago. They’re from a different demographic, and they have a different mindset. Solar Buyers of the Past Ten years ago, solar buyers were a smaller group. They tended toward the wealthier end of the scale, usually having incomes over $150,000 per year. These buyers were typically college graduates with a cautious approach to solar. How Have Solar Buyers Changed? Last spring, a study by PowerScout and GTM research evaluated the current demographics of solar households..   2


They used an innovative method, leveraging image recognition technology to scan satellite images and pinpoint which homes had solar panels on their roofs.  This approach allowed for a much more accurate assessment than traditional methods, which usually rely on zip code estimates and state incentive databases. The study looked at homes in California, New York, New Jersey, and Massachusetts. Combined, the solar homes in these states make up almost two-thirds of all the nation’s current solar installations. After identifying all of the solar homes through the satellite images, the study team turned to consumer marketing databases to estimate the income bracket of each residence.  

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Then, they made comparisons to the general population. Their work resulted in a few key findings. Over 70% of solar residences have an annual income of $45,00-$150,000, and were overrepresented in the study’s solar sample. Solar buyers still skew wealthy, just not as wealthy as in the past: residences with annual income of $100,000-$150,000 were the largest solar demographic. In conclusion, it can be seen that far more of today’s solar buyers are from the middle class. Thanks to the increased affordability of panels and options for solar loans, solar installations are no longer just for the rich. 

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Today’s middle class buyers are seeing solar panels as a pragmatic investment that will help them save money and improve the value of their home. Additionally, this era’s prevalence of practical technology has made them more confident in the usefulness of solar and the decision to adopt the tech for themselves. . Where Should You Look for                                        ?                           Solar             Leads Residential Solar installers who want to connect with the right demographics have two choices. They can either push hard on marketing campaigns targeting the homeowners that fit today’s solar buyer profile, or they can get help from an expert agency that specializes in finding and qualifying leads with high-potential. 5


Taking the second option is usually the path of least resistance, especially since most installers don’t have the resources to devote to big marketing initiatives. By connecting with reputable solar lead agencies like Grid Freedom, installers can affordably acquire the highest quality exclusive solar leads on the market. Our team contacts the lead first, assessing their ability and readiness to buy. We only connect installers with homeowners who are truly capable and willing and to go solar. Visit    www.GridFreedom.com                                                 to get your conversion-ready solar leads. 

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Grid Freedom, Inc. Address 2430 RT 34 Building B, Suite 202 Manasquan, NJ 08736 NJ 8736

855.596.9567 accounts@gridfreedom.com www.gridfreedom.com

Understanding Today's Solar Buyer  

If solar installers want to be more successful at selling to homeowners, they first need to understand who the buyers are. The people who ar...

Understanding Today's Solar Buyer  

If solar installers want to be more successful at selling to homeowners, they first need to understand who the buyers are. The people who ar...

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