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Together, we can make it

GRETA ANDERSON . GRAPHIC DESIGNER


EDUCATION University of Bridgeport 126 Park Ave Bridgeport, CT

Graduate since May 2011 BFA. Graphic Design Summa Cum Laude

EXPERIENCE Freelance Designer May 2012-Present

UC Magazine Creative Direction / Designer Nov 2011-May 2012

In my freelance, or contracted, experience from different clients, I usually was working with the “little guys”. Which meant providing a lot more than just graphic design. Key skills I have gained entail project management, branding and marketing strategy, copy writing, pitch and presentation, and effective collaboration to ensure a real service is delivered to these companies. Past Projects Camia Gavin (portfolio) Odyssey Church (identity) Bay Area Family (web) Women’s Fed. for World Peace (promotions) + 4West Caters (presentation) + Universal Peace Fed.(promo) + Enjoyable English (identity) + Barrytown College (identity / marketing materials) + Teacher as Mentor (identity) + Social Climax (identity) + Lovin’ Life (market materials) + The Hive (identity) + + + +

GRETA louise ANDERSON 8 KNOTTY ALDER CT. CANDLER, NC 28715 651.263.7972 gretalouise22@gmail.com

For 30 years UC was published as a newspaper, with the change in demands, it was decided to convert into a full color 70+ page magazine. I was signed on to create the identity and style guide of the issues to come. In addition to it’s brand, I was lead creative for the concept and layout design of each article. Other tasks included photography direction, editing, magazine promotions, subscriber mailers, and editor + marketing team collaboration. Denyse Schmidt Quilts Design Associate (intern) September 2010 - Jan 2011 As an intern, I got to see the ins and outs of Denyse Schmidt’s creative process, a common name in the Modern Quilt world. Internally I branded and redesigned all of their forms and customer service documents. Other projects included web + print ads, promotional fliers and postcards and photo+blog management.

SKILLS + inDesign + Photoshop

+ Illustrator + Digital Photography+Edit

+ Microsof t Of fice + Direct Sales

+ HTML/CSS

+ Dreamweaver / Wordpress

+ Af teref fects


IDENTITY • Logo Samples •


ENJOYABLE ENGLISH MARCH 2013 Wels, Austria DELIVERABLES 3 Logo Variations Style Guide + Logos + Type + Colors Invoice Letterhead Play-Money 2 Course Cover 3

Jack Sparrow and the Beanstalk

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one hundre d

one hundre d

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enjoyabl e enjo njj yab ble e bucks! 2

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WOMEN’S FEDERATION FOR WORLD PEACE

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2 1 S T A N N I V E R S A R Y A S S E M B LY Wo m e n ’s Fe dera t i o n for Wor l d Pe a ce

Learn to Lead 2013 2

women’s federation for world peace usa

LEARN TO LEAD

DELIVERABLES Conference Theme & Style Consultation

To create new change...create new leaders. After 20 years of empowering women, WFWP USA is shifting gears to empower the next generation. Now representing all ages of women, we can call upon all abilities to lead and serve.

October 24th & 26th • Washington D.C. A Day of Service & Main Event

JULY 2013 New York, NY

More details, speakers, and service projects to be announced. Register at www.wfwp.us

Logo + Colors Save the Date Card Official Invite Letterhead Flyer Magazine Ad Program Cover 2 Event Banner

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LEARN TO LEAD 4

21st Anniversary National Assembly October 24th & 26th, 2013 | Washington D.C.

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WOMEN’S FEDERATION FOR WORLD PEACE Turning Point 2012 APRIL 2012 New York, NY DELIVERABLES Conference Theme & Style Consultation Logo + Colors 1 Save the Date Card Official Invite Letterhead Magazine Ad Speech Booklet

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Women’s Federation for World Peace proudly announces their 20th Anniversary Conference This year marks the 20TH anniversary of Women's Federation for World Peace, which has changed the lives of women around the world. Empower and uplift yourself as a woman, honor those who built this meaningful organization, and celebrate what is possible in the years to come when women stand together as the Turning Point.

Save the Date

Register at wfwp.us

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BARRYTOWN COLLEGE of UTS MAY - OCT. 2012 New York, NY DELIVERABLES

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Barrytown College Logo 1 Slogan 2 Brand Standards Standardized Forms Web Design Marketing Materials 3 Orientation Folder 4 Stationary Signage Magazine Ad


BARRYTOWN COLLEGE of UTS

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MAY - OCT. 2012 New York, NY DELIVERABLES Internship Logo Flyer 1 Postcard 2 Magazine Ad Activities Brochure 3 Web Ad Program Booklet Application Water Bottle T Shirt

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TEACHER AS MENTOR

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FEB - APRIL. 2013 Kampala, Uganda

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DELIVERABLES Logo 1 Style Guide Digital Photography Letterhead Brochure 2 Postcard 3 Bookmark Sticker Welcome Folder Membership Card Letterhead


MARKETING MATERIALS


LOVIN’ LIFE MINISTRIES Pastor Support Kits SEPT - OCT. 2011 New York, NY

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DELIVERABLES

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New-Neighbors Mailer 1 Volunteer Form 2 Bulletin Template 3 Tithe Envelope New Comer Card Mission Rack Cards Contact Card 4 Postcard Series 5 5 Signage Banners

NOTES As the Graphic designer on the ministry support team at a new New York based mega-church, we issued materials quarterly to over 40 satellite site locations across the US.

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KIDS LIFE AUG, 2012 New York, NY DELIVERABLES Folder Design 1 Parents Forms Bathroom Pass 2 Safe Pick-Up Card 3

NOTES In effort to make the hectic, often under-staffed Sunday school program more organized, manageable, and safe, several materials were designed to help aid communication and systems between the staff, parents, and children.

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PARENTS’ DAY 2

JUNE, 2013 New York, NY DELIVERABLES

National Parents’ Day

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A time to honor our society‘s greatest heroes. Together we will recognize outstanding parents in our community. We hope that you and your family come join us in celebration of Parents’ Day 2013! Date Time

July 27th Parenting is a tough job because its not just one task. As a parent, you wear a lot of hats and you mean the world to your kids.

Place Address Other Details For more information contact

This year, take time to honor your hard work and acknowledge others in your community. It’s a tough job, but you do it well! Celebrate your work and your family by participating in Parents’ Day this year.

Nominate outstanding parents at parentsday.com

Joint resolution of Congress to establishing the fourth Sunday of July as Parent’s Day Approved October 14, 1994

Nominations Mailer 1 Generic Invite 2 Pasadena Invite

NOTES An often over-looked holiday is Parents’ Day. Every summer exceptional Parents receive awards by the state in recognition of their service to the future. Three different promotional mailers/flyers were created in generating nominations and attendance to communities celebrating.


DENYSE SCHMIDT QUILTS 2

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A Modern Take on the Classic Quilt

NOV, 2011 Bridgeport, CT DELIVERABLES Interior Form Layout Photography Promo Mailers 1 Web Ads Magazine Ads 2 Flikr Management

NOTES

sample sale

For one semester I had the great pleasure of interning with the very talented Denyse Schmidt. As her book and quilting business began to take off, I was able to assist in some marketing materials and in-house forms.

Quilts · Fabric · Patterns · Books · Stationery Above is the Hills ‘n’ Hollers pattern made with Hope Valley Fabrics

dsquilts.com · 800-621-9017


PRINT LAYOUT


UC MAGAZINE NOV, 2011 - APRIL 2012 New York, NY OBJECTIVES Convert 30 yearold newspaper to a spiritual and culture driven magazine. Develop organizational structure. Create UC logo and tag line. Determine the brand guide through layout / type /color standards Direct photography for each article. Create meaningful and expressionate spreads that exentuate the beauty of the content. Reduce the dependency on stock photos and illustrations by creating graphics inhouse.


UC MAGAZINE NOV, 2011 - APRIL 2012 New York, NY OBJECTIVES Convert 30 yearold newspaper to a spiritual and culture driven magazine. Develop organizational structure. Create UC logo and tag line. Determine the brand guide through layout / type /color standards Direct photography for each article. Create meaningful and expressionate spreads that exentuate the beauty of the content. Reduce the dependency on stock photos and illustrations by creating graphics inhouse.


UC MAGAZINE NOV, 2011 - APRIL 2012 New York, NY OBJECTIVES Convert 30 yearold newspaper to a spiritual and culture driven magazine. Develop organizational structure. Create UC logo and tag line. Determine the brand guide through layout / type /color standards Direct photography for each article. Create meaningful and expressionate spreads that exentuate the beauty of the content. Reduce the dependency on stock photos and illustrations by creating graphics inhouse.


DIGITAL PHOTOGRAPHY SAMPLES


Ssembable District, Uganda February 2013


Buri’n Village, Palestinian Territories November 2012


Petra, Jordan October, 2012


Candler, NC November 2013


Greta Anderson . Portfolio 2013.

Greta Anderson Portfolio 2013  

Select freelance design work 2011-2013

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