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Frankston City Council Build Your Business

MELBO URN E'S PREMI E R BUS IN E S S S UP P O RT P RO G RA M

Business Growth Partner

frankston.vic.gov.au/business


Index Message from the Mayor Frankston City Council is proud to offer Melbourne’s premier business development program - Build Your Business. Council recognises that small business is the lifeblood of the Frankston City economy, with 97% of businesses employing less than 20 people. This program provides the critical tools required to give businesses in all industries the best opportunity to grow and prosper. Council is particularly pleased to offer innovative services that are only available in Frankston City, including: - Buy Local Program (page 8): which has already seen over $15M of local expenditure awarded to Frankston City businesses in less than 12-months - Small Business Grants Program (page 13): a range of financial incentives of up to $15,000 to businesses that demonstrate high-growth potential; and, - Job Matching Service (page 9): giving local business free access to communicate with a database of over 7000 students and graduates to promote local employment opportunities I would encourage you to go through each of the programs in this booklet and get in contact with Council’s Economic Development, Events and Tourism Department, who can tailor the Build Your Business program to your business’ specific needs.

Cr Darrel Taylor MBA, GAICD Mayor – Frankston City

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What can we do for your business?

Programs Online Business Directory

3

Frankston TV

3

Splash Card

4

Build Your Business On Linkedin

4

Media Alerts And Launches

5

Frankston Times

5

Workshops For Business Growth

6

Business Mentors

7

Comprehensive Local Market Research

7

Buy Local

8

Digital Enterprise Program

8

Job Matching Service

9

Mystery Shopper Program

9

Frankston Business Network

10

Frankston Tourism Inc

10

FMP Excellence in Business Awards

11

FMP Business Breakfast Series

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Priority Planning

12

Small Business Grants

13

Workshops Workshop Timetable

15

Health & Wellbeing In Small Business

16

Internet Crime

16

Business Planning

17

Service Excellence In 2014

17

Small Business : Equal Opportunity

18

Are You Visible Online?

18

Creating Competitive Visual Merchandising

19

Effective Branding For Small Business

19

Ten (Free) Things You Can Do Online

20

From Good To Great In Business!

20

Web Marketing and SEO

21

How To Master Networking

21

WorkSafe

22

Winning Government Business

22

Small Business Commissioner

23

Tender Writing

23

Are You Visible Online?

24

Winning Local Government Tenders

24

How To Drive Change & Improve The Culture

25

Ten (Free) Things You Can Do Online

25

Workshop Registration Form

29


Build your brand

Innovative marketing solutions to maximise brand awareness

Online Business Directory

Frankston TV

The directory acts as a search engine (like Google) for businesses within Frankston City and it attracts over 7,000 visits per month.

The most innovative local marketing in Melbourne.

Benefits:

Frankston TV is Australia’s first community driven YouTube network. It is now screened on Channel 31 as a regular 30 minute show.

- A FREE listing on the directory

Benefits:

- A great way for locals to find you

You can feature your own promotional film clip FREE online and on Channel 31 at a heavily subsidised rate of under $50 per advertisement.

- Effective for search engine optimisation Why would you use it? To ensure you are listed, along with the other 5,000 local businesses that are already on the directory.

- Channel 31 episodes attract over 10,000 viewers - Frankston TV on YouTube attracts around 5,000 views per month

How?

Why would you use it?

Visit frankston.vic.gov.au/business and click search business directory

It’s a unique, cost effective, alternative promotional avenue. How? Visit frankston.tv and click on video production

frankston.vic.gov.au/business

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Build your brand

Splash Card Promote your business to over 6,500 students A discount card for students encouraging them to take up special offers from businesses in Frankston City and to shop locally. Businesses can communicate with a database of over 6,500 students. Benefits: More trade! By offering special discounts and deals to students it encourages them to shop at independent, street side traders. - Offer incentives - Promote sales and special events to a huge database Why would you use it? Splash Card is distributed to over 15,000 local students annually. It’s a great way to tap into the local student market. How? Email business@frankston.vic.gov.au

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What can we do for your business?

Innovative marketing solutions to maximise brand awareness

Build Your Business on LinkedIn Frankston City Council operates the Build Your Business (BYB) – Frankston City LinkedIn group. The BYB group has dedicated sections for discussions about local issues and initiatives. Visit LinkedIn.com and search for “Build Your Business Frankston” – it’s FREE!


Media Alerts and Launches Frankston City Council will work with all new and relocating businesses to put together media releases for you to submit to local, metropolitan and industry specific media.

Frankston Times Subsidised Newspaper Advertising One Month Campaign Options

If you require a media launch, Council will also assist with arranging the event and inviting dignitaries.

The Frankston Times is a community newspaper that is distributed free throughout the municipality. Council offers businesses subsidised advertising packages with the Frankston Times.

Benefits:

Option 1

- Great early exposure when you first start out

- 3 x 1/8 page adverts in the Frankston Times over 3 weeks

Why would you use it?

- 1 x 1/4 advert in the Frankston Times

Successful launches often receive excellent coverage in local press

- 1 x 1/4 page editorial to run as part of a “Whats News” feature

How?

Total $540 + GST (Usual rate $1040 + GST)

Email business@frankston.vic.gov.au

Option 2 - 3 x 1/4 page adverts in the Frankston Times over 3 weeks - 1 x 1/2 advert in the Frankston Times - 1 x 1/4 page editorial to run as part of a “Whats News” feature Total $870 + GST (Usual rate $1430 + GST) Why would you use it? Exposure to local customers, who may not access the internet How? Email business@frankston.vic.gov.au

Frankston

frankston.vic.gov.au/business

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Build your knowledge

Workshops for Business Growth Frankston City Council runs an annual program of business workshops with expert presenters to help you to protect, grow, develop and win more business. Over 15 sessions are held throughout the year at our partner organisation Asia Pacific Serviced Offices, 435-437 Nepean Highway, Frankston.

Research, train and be mentored to help give your business a leading edge

“Various team members attended three sessions in the Build Your Business program of 2013. Each found the content beneficial, and the learning style varied therefore accommodating to a wider audience. In addition to the learning, it was a great networking platform with a variety of businesses from local and far afield. I would recommend the Build Your Business Workshop Series 2014.” - Karen Watson, Quest Frankston Serviced Apartments “The small business seminars have given me an insight into various aspects of starting and managing a small business and given me the opportunity to learn about requirements of operating a small business whilst connecting with the local community. They are an affordable tool for anyone thinking about starting their own business whilst connecting to other businesses with the support of Frankston City.” - Susan Dawson, Skills First “I was lucky to complete many of the Build Your Business workshops run this year by Frankston City Council. The topics covered an excellent range of issues dealt with in small business such as; optimising website design right through to helpful hints in applying for Tenders. I have been able to meet with other small business owners throughout the year and create further support networks as a result of participating in these invaluable workshops. I highly recommended participation; you get a lot out of it.” - Bridie Briggs, E-struct Pty Ltd consulting services

For full details, see Page 14 - 25 of this booklet. All sessions can be viewed and booked online at frankston.vic.gov.au/business

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What can we do for your business?

“We feel very honoured to have been selected as the winner of ’best new business’. It is great to be acknowledged for all the hard work that has gone into the Caramelicious business and a true source of motivation going forth.” - Remi and Breena Tremsal, Caramelicious


Business Mentors Experts in Residence

Comprehensive Local Market Research

Businesses in Frankston City have exclusive access to one FREE* and confidential 45 minute mentoring session, conducted by the Small Business Mentoring Service.

FREE online comprehensive local industry and demographic data.

Benefits: Advice from an experienced business mentor.

Information that can be used for business plan formulation or to assist with your business growth strategies.

Why would you use it?

Why would you use it?

For overall business improvement and personal growth. Your questions can be answered across a range of areas including marketing, management, finance and planning.

To improve and refine your business strategy using local data.

How?

Visit frankston.vic.gov.au/business to access the data

To book, visit sbms.org.au/events or phone 1300 322 322

Benefits:

How?

2014 dates: - 19 March - 14 May - 16 July - 17 September - 12 November *Mornington Peninsula Shire businesses $40; All others $80

frankston.vic.gov.au/business

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Build your knowledge

Research, train and be mentored to help give your business a leading edge

Buy Local

Digital Enterprise Program

Buy Local assists local businesses to compete for tenders and contracts on Council work and other major projects both in Frankston City and throughout Australia.

In 2014-2015 Frankston City Council is working in conjunction with VECCI to offer a series of workshops* to help your business succeed online.

The program underpins local business growth and employment creation. - The Industry Capability Network (ICN) Gateway Council and other tender/work opportunities are now listed on the ICN Gateway. The Gateway is a FREE portal that notifies registrants about tender/work opportunities (registration details below). - Tender Training Council offers subsidised tender writing and procurement workshops to local businesses. - Major Projects Council will assist project managers in identifying local suppliers for major projects in Frankston City. - Meet the Buyer events Council will hold information sessions on major construction projects, providing local business with the opportunity to bid for work packages. - Council’s own commitment Council purchases over $100,000 now require a local content statement, ensuring that local business has the opportunity to win Council work. Since the Buy Local program commenced in 2013, almost $20 million in tenders and contracts for major projects and services have been awarded to local businesses. To receive notifications of tender and contract opportunities with Frankston City Council and other major projects in the municipality, register your FREE account on the ICN Gateway now. Visit: gateway.icn.org.au

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What can we do for your business?

As part of the Digital Enterprise Program, VECCI is offering a number of free workshops and oneon-one coaching sessions across the Inner East/ Inner South and South East/Mornington Peninsula regions of Melbourne. These sessions will help SMEs and NFPs improve their online presence, take full advantage of greater digital engagement and realise benefits enabled by high-speed broadband. For more information on workshops and to register for the program visit vecci.org.au/ business-solutions/digital-enterprise-program or email VECCI at digitalenterprise@vecci.org.au or call 03 8662 5333 and secure your place in the digital economy. *This is an Australian Government funded initiative under the Digital Enterprise Program


Build your staff

Find the right staff and deliver customer service excellence

Job Matching Service

Mystery Shopper Program

A FREE online job matching service provided by Frankston City Council.

Get a ‘customer’s eye’ view of your business through a FREE mystery shopper service, available to retailers and tourism businesses in Frankston City.

Benefits: Access to local students from local TAFE, university and secondary schools to fill your vacancy.

Benefits:

- Target local job seekers relevant to your business

The program independently assesses service excellence and store presentation. You will be presented with a comprehensive report outlining strengths and areas for improvement.

Why would you use it?

Why would you use it?

You can tap into over 6,500 students from secondary to post-graduate level. This means that any job can be promoted, from casual to full-time professional positions and it’s a FREE service.

To assess if your customer service skills are up to scratch. Outstanding participants are given ‘Gold Star’ status and it’s a FREE service.

- Access a large local labour pool

How? Email business@frankston.vic.gov.au Phone 1300 322 322

How? Email business@frankston.vic.gov.au Phone 1300 322 322 This popular service is strictly limited.

frankston.vic.gov.au/business

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Build your networks

Connect, Collaborate, Communicate

Frankston Business Network

Frankston Tourism Inc

Operating since 1954, The Greater Frankston Business Chamber now known as the Frankston Business Network is the lead organisation promoting prosperity in the greater Frankston business community.

Frankston Tourism Inc. champions the local tourism industry to develop Frankston as a vibrant tourist destination within the Mornington Peninsula.

Member benefits include networking opportunities, support, brand exposure and advocacy. Visit frankstonbusinessnetwork.com.au Email info@frankstonchamber.com.au Phone 9781 1422

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What can we do for your business?

This is achieved by advocating on behalf of the industry, developing co-operative marketing programs, enhancing the visitor experience and encouraging them to stay longer. Visit visitfrankston.com Phone 1300 322 842


FMP Excellence in Business Awards An annual event recognising excellence in business, jointly organised by Frankston City and the Mornington Peninsula Shire Councils. Benefits: - Recognition from regional industry and peers - Cash prizes - Promotional opportunities - Networking with other local businesses Why would you use it? Build your profile in the business community which could lead to new opportunities and networks. How? Visit frankston.vic.gov.au/business Email business@frankston.vic.gov.au

FMP Business Breakfast Series Frankston City and the Mornington Peninsula Shire make up one of Victoria’s most important economic regions. Network with the region’s most prominent business people in a social setting while enjoying inspiring and entertaining guest speakers. Frankston City Council, Frankston Business Network, Monash University, Mornington Peninsula Shire, Mornington Peninsula Regional Tourism and St Kilda Football Club have joined forces to deliver professional events featuring compelling keynote speakers. With enormous growth anticipated in Frankston City, and the many lifestyle and tourism advantages of the Peninsula, these major events put the region on the map as the preferred business destination and lifestyle choice. Visit frankston.vic.gov.au/business Proudly Sponsored by Chisholm & EastLink and sponsored by the Victorian Government through Small Business Victoria

frankston.vic.gov.au/business

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Build your facilities

Find the right location for your business right here in Frankston City

Priority Planning Frankston City Council has developed an innovative program to support local businesses and facilitate investment. Called ‘Priority Planning’; this initiative seeks to ‘cut the red tape’ by ensuring more efficient planning decisions are made for business use and high quality developments.

ALL APPLICATIONS IN THE FRANKSTON CITY CENTRE & APPLICATIONS DEMONSTRATING SIGNIFICANT ECONOMIC BENEFIT

This opportunity is open to all planning proposals in properties located within the Frankston City Centre (FCC) or potentially in other parts of the municipality, which demonstrate significant economic benefit.

MINOR APPLICATIONS

What does the process involve?

Fast Tracked Process

Priority Planning encourages pre-application meetings between Council and the applicant to provide early guidance and avoid any unnecessary delays in processing the application.

- Further Information not required

Council’s target to achieve greater efficiency in processing planning decisions is being achieved with demonstrated improvement in processing times over a five-year period (refer below). Please do not hesitate to contact us to discuss how Council can support you with your proposal or if you have any enquiries regarding the Priority Planning process. Email property@frankston.vic.gov.au or Phone 1300 322 322 Average processing days for delegated planning decisions

FAST TRACKED

STREAMLINED

- Notification not required - External referrals not required

MODERATE APPLICATIONS Stream 1 Process - Stream 1 captures all moderate applications that are not classified as minor or major. - Applicable to all applications that do not fit the criteria for Stream 2 or Fast Tracked.

MAJOR APPLICATIONS Stream 2 Process - Applications without officer delegation - Applications for development of three or more storeys - Applications with a development cost of $5 million or more

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What can we do for your business?


Small business grants

For growth, start-up, relocation, export and green business in Frankston City

Small Business Grants Frankston City Council runs an annual small business grants program. Businesses can apply for up to $15,000, to be spent on business growth ventures. Grant recipients will also receive all of the Build Your Business products featured in this booklet. There are five categories of Small Business Grants: 1. Home-Based Graduation (home-based businesses in Frankston City looking to move into commercial premises) 2. Start-ups (any new business located in Frankston City) 3. Relocating (from outside the region into Frankston City) 4. Green Business (located in Frankston City) 5. Emerging Exporter (located in Frankston City) Key criteria for prospective applicants: - Businesses must submit a grant application no more than two months either side of entering a commercial tenancy agreement within the Frankston City boundaries - Evidence of, or access to, financial capital - A registered and active Australian Business Number (ABN) - Demonstrate innovation, a unique point-ofdifference and business sustainability - Demonstrate your capability to create employment in Frankston City The full Small Business Grant Guidelines and application forms are available at frankston.vic.gov.au/business along with information about when the application window opens for submissions. Join the Small Business Grants mailing list to be notified when the application round opens for 2014, email your details to: business@frankston.vic.gov.au

2013/14 Grant Recipients Spicy Web Design: develop high quality websites and provide online marketing, maintenance and security services to clients. Located in the Business Growth Facility in the redeveloped Peninsula on the Bay tower. Better Separations: relocating to the Frankston city centre from Hawthorn, Better Separations assists clients to stay out of court by offering meaningful mediation, counselling and dispute resolution services. Humdinger: have spent hundreds of thousands of dollars refurbishing the old Shakespeare’s Tavern into an intimate restaurant and bar providing a summertime retro atmosphere on Young Street next to the Frankston Arts Centre. Marketing4Restaurants: provides restaurants, cafes and takeaways with digital marketing solutions, helping them find new customers and increase repeat business. They specialise in online bookings, web sites and social media integration, and will also be taking this product to the US market. Hodei: is a design and supply company providing medical consumables to Australian hospitals and the biotech sector. They will launch two new products in 2014 – emesis bags and surgical hollowware, such as instrument trays, using a biopolymer alternative to fossil fuel based products.

*The 2014 program is subject to Council approval

frankston.vic.gov.au/business

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Workshops

Are you too busy working in your business to actually take time out to work on your business? We may have the answer for you… The 2014 Build Your Business Workshop series offers a range of relevant business topics hosted by business professionals. The themes for this year’s program are Protecting Your Business, Business Basics, Growing Your Business, Your Business Online and Winning Business. This program is designed to provide you with an overview on a wide range of topics to help with the growth, resilience, development and prosperity of your business. We recognise you are very busy, so we have intentionally limited the majority of the programs to a maximum of three hours and are keeping prices as low as possible. If, after attending a session, you want more specific information, we strongly recommend you follow-up with either the presenter or another local expert.

for business growth

WORKSHOP COLOUR KEY PROTECTING YOUR BUSINESS BUSINESS BASICS GROWING YOUR BUSINESS YOUR BUSINESS ONLINE WINNING BUSINESS

Packages and Discounts - Four for the price of three. Book any three of our $40 seminars and access an additional one free – save 25% - Frankston Business Network and Frankston Tourism Inc. If you are a current (2014) financial member of either of these organisations you are entitled to the following discounts: Attend any $40 seminar for just $35

Light refreshments are provided at most sessions. The Economic Development, Events and Tourism Department of Frankston City Council would like to thank all businesses who have volunteered their time to help with this important program; without their support we would not be able to run these invaluable sessions.

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Workshops for Business Growth

Register one of three ways: - Book online at frankston.vic.gov.au/business - Phone 1300 322 322 - Complete the registration form and return to Frankston City Council (on page 29)


DATE

SESSION

PAGE

Thursday 3 April

Health & wellbeing in small business Dealing with stress, toxic employees / employers

16

Tuesday 15 April

Internet crime, scams, investment fraud and fake online reviews How to protect your business

16

Tuesday 29 April

Business planning The key to success

17

Thursday 8 May

Service excellence in 2014 Customer service

17

Thursday 15 May

Small business Equal opportunity basics

18

Thursday 29 May

Are you visible online? Social networking do’s and don’ts (Session 1)

18

Thursday 5 June

Creating competitive visual merchandising For the retail environment

19

Thursday 12 June

Effective branding for small business The 10 big business marketing secrets that can work for you

19

Thursday 19 June

Ten (free) things you can do online That will improve your business (Session 1)

20

Thursday 26 June

From good to great in business! Moving your business to a brand!

20

Tuesday 8 July

Web marketing and Search Engine Optimisation (SEO) that drives results

21

Thursday 17 July

How to master networking To develop successful business relationships

21

Thursday 24 July

WorkSafe How to prevent soft tissue injuries and manual handling

22

Tuesday 5 August

Winning government business Small Business Victoria

22

Thursday 7 August

Small Business Commissioner Starting a business and avoiding the traps

23

Thursday 14 August

Tender Writing

Thursday 21 August

Are you visible online? Social networking do’s and don’ts (Session 2)

24

Thursday 28 August

Winning local government tenders Everything you need to know about Frankston City Council tendering

24

Thursday 11 September

How to drive change and improve the culture at the shop floor level Manufacturing focus

25

Thursday 18 September

Ten (free) things you can do online That will improve your business (Session 2)

25

23

frankston.vic.gov.au/business

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PROTECTING YOUR BUSINESS

PROTECTING YOUR BUSINESS

Health & wellbeing in small business: dealing with stress, toxic employees/employers

Internet crime, scams, investment fraud and fake online reviews: how to protect your business

Presented by Jodi Clarke of The Hypnotherapy Clinic

Presented by Peter Eynaud of Australian Competition & Consumer Commission (ACCC)

WHEN TIME WHERE

COST

Thursday 3 April WHEN TIME Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston

WHERE

6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston

$40 p.p. (inc. GST) COST

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

Poor health, high stress and/or negative self-talk may be keeping your customers away. Your mind can work for you and against you, that choice is always yours. - Is your mental health affecting your business success? - Is your level of success already subconsciously locked into your mind? - What are you telling yourself about you and your business that is holding you back from getting everything you want?

$40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

Did you know that scams target people of all backgrounds, ages and income levels across Australia? Don’t think that it can’t or won’t happen to you. If you think you are ‘too clever’ to fall for a scam, you may take risks that scammers can take advantage of. In this workshop you will learn: - Some of the tricks scammers use on small business operators

- Do you get so far towards your goal and lose your way?

- To whom can businesses report a scam

In this workshop you will: - Discover your learning style, why this is important to know and how to apply this to managing and growing your business

The ACCC’s roles extend beyond preventing scams and include other areas of consumer protection, infrastructure regulation, cartels and other forms of anti-competitive conduct.

- Learn about the dangers of stress, how it’s keeping your customers away and what to do about it

It also works with state and territory fair trading agencies and other government agencies to promote awareness in the community about scams.

- Become aware of your negative self-talk and learn how to reprogram your own mind - Create a mental attitude for success with smart goals and lock it in with hypnotherapy

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Tuesday 15 April

6-8pm

Workshops for Business Growth

- How can you protect your business from scams


BUSINESS BASICS

GROWING YOUR BUSINESS

Business planning: the key to success

Service excellence in 2014: customer service

Presented by Max Coulthard of Monash University

Presented by Raylene Fordham of Retail Services

WHEN TIME WHERE

COST

Tuesday 29 April 6-9pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

WHEN TIME WHERE

COST

Thursday 8 May 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

CONTACT

03 9784 1875 business@frankston.vic.gov.au

Do you want to build financial independence via a successful business? Then you need a plan.

Do you deliver excellent customer service, every single time?

An AusIndustry study found those that plan enhance their chances of success by up to 80 per cent.

Do you lead and inspire your staff to lift the profile of your business?

If you wish to gain an insight into the key issues you will need to assess in your current or future business, then this planning workshop is for you.

It is time to gather with like-minded industry professionals, to revisit what excellent customer service means in 2014 and beyond.

Max Coulthard, a Senior Lecturer in Business Strategy and International Business Strategy at Monash University will be conducting the session. His experience spans over 20 years as a strategic planning consultant to a number of industry and not-for-profit sectors.

Let’s have a conversation about where retail is, where it is heading and the absolute importance of a positive customer experience In today’s world, you need to be foremost in the customers mind, as an informative, genuine and trustworthy retailer. Come along and join industry professional and Retail Services Managing Director Raylene Fordham, for this informal, inclusive, retail specific discussion session. Contribute your knowledge and be inspired by others.

frankston.vic.gov.au/business

17


PROTECTING YOUR BUSINESS

YOUR BUSINESS ONLINE

Small business: equal opportunity basics

Are you visible online? Plus social networking do’s and don’ts (Session 1)

Presented by Michael Barr of the Victorian Equal Opportunity & Human Rights Commission WHEN TIME WHERE

COST

Thursday 15 May 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

Do you know what the Equal Opportunity Act 2010 is? Do you know how it affects you and your business? Don’t leave yourself open or risk your business! Just as occupational health and safety laws require small business operators to take appropriate steps to prevent injuries, the Equal Opportunity Act 2010 requires small business operators to take appropriate steps to prevent discrimination, sexual harassment and victimisation. Join us to learn the necessary skills and strategies to identify prevent and resolve these issues through business focused activities, real-life examples and practical tips. By attending this workshop you will gain an overview of the key features of the Equal Opportunity Act 2010, your rights and obligations as a small business and what steps you will need to take to comply with the law.

Presented by George Ligocki of Chisholm WHEN TIME WHERE

COST

Thursday 29 May 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

How often are you asked do you have a website? Are you on Facebook? Are you on LinkedIn? Do you Tweet? Do you know how to be heard above all the other social media voices? Businesses need to be both visible and active online and using social media as proof that you understand your customers’ likes (or dislikes). This is now a pivotal part of attracting and retaining their business. In this workshop you will learn: - To focus on and clearly visualise your customers - How social media is now a dominant factor impacting on your business - Social media basics; how to listen, interact & react - To capitalise on listening posts – your blog, Facebook and even your unsubscribe page - To increase advertising where traffic is highest and decrease where return is lowest - Trim social media activity to sources that are producing good results and learn to “unfollow”, “defriend” or trim where needed - To find time for “discovery” - You can’t share anything if you don’t regularly check on what your competitors are doing and what’s “hot” in your industry or new – both locally and overseas

18

Workshops for Business Growth


GROWING YOUR BUSINESS

GROWING YOUR BUSINESS

Creating competitive visual merchandising: for the retail environment

Effective branding for small business: the 10 big business marketing secrets that can work for you

Presented by Brian Ambler of ARA Retail Institute WHEN TIME WHERE

COST BOOKING

CONTACT

Thursday 5 June 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston

Presented by Jim Schaefer of The Schaefer Group WHEN TIME WHERE

$40 p.p. (inc. GST) Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form). 03 9784 1875 business@frankston.vic.gov.au

Increased competition and diversity coupled with innovative fit-outs puts more pressure on store owners and managers to ensure they are maximising customer attraction through the use of their visual merchandising and product placement. The visual connect has increasing importance for consumers and requires a more calculated approach to ensure the desired return on investment.

COST

Thursday 12 June 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

This workshop will include practical marketing applications that work for small business: - What is branding? - Consistency is key - Plan for success - Marketing models that work - Ready, aim, communicate!

Retailers need a well considered connect with their target customer, this is often most successfully delivered through the visual impact that is generated at a store level.

- Strategy demystified

This workshop investigates the key methods that contemporary retailers are embracing to achieve consumer engagement, including:

- Online dynamics

- Engaging a consumer visually

- Budget to invest - Marketing mix – the fun stuff - KISS - Communication – between the eyes! You will leave with:

- Five fundamentals of successful visual merchandising

- An understanding of branding

- Getting your brand noticed with visual theatre

- How to develop an effective branding strategy

- Engineering promotions to drive interest and commercial outcomes

- Items to implement in your business for immediate impact

- An appreciation of how your customers buy

The workshop will conclude with an open discussion regarding issues that face your business – how to deal with them and turn them into opportunities.

frankston.vic.gov.au/business

19


YOUR BUSINESS ONLINE

BUSINESS BASICS

Ten (free) things you can do online: that will improve your business (Session 1)

From good to great in business! Moving your business to a brand!

Presented by George Ligocki of Chisholm

Presented by Carol Campbell of Nepean Industry Edge Training

WHEN TIME WHERE

COST

Thursday 19 June WHEN TIME Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston

WHERE

6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston

$40 p.p. (inc. GST) COST

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

Free online services aimed at small businesses are growing exponentially. They are mostly offered free in the hope that it will build traffic to their own websites. You can learn from them and also capitalise on their free services. At this workshop you’ll learn about 10 free online tools/resources and how to use them, including:

$40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

This workshop will present practical, achievable and proven strategies to move your business from mediocre to memorable! Carol will share her business success strategies that changed her business from a home based business to an award winning company in just five years. Carol’s five top tips include:

- Social Mention and Addict-omatic

- Providing a customer experience

- Google alerts and Yahoo Pipes

- Creating a dynamic work culture

- Facebook and Twitter

- More than just forward thinking

- Social media frequency and reach: “Klout”

- Developing your own skills

- Google Analytics explained

- Pride and profit

- Google Keywords explained - YouTube video upload and production - Prezi and Slideshare presentation tools - Australian Tourism Training site – your tax dollars at work - TripWOW, Logo Maker, uJam for creating free jingles

20

Thursday 26 June

6-8pm

Workshops for Business Growth


YOUR BUSINESS ONLINE

GROWING YOUR BUSINESS

Web marketing and Search Engine Optimisation: (SEO) that drives results

How to master networking: to develop successful business relationships

Presented by Tony Sambell of Spicy Web®

Presented by Liz Small of The Schaefer Group

WHEN TIME WHERE

COST

Tuesday 8 July 6-9pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

WHEN TIME WHERE

COST

Thursday 17 July 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

CONTACT

03 9784 1875 business@frankston.vic.gov.au

Online search is the number one method Australians use to find, research and compare local businesses. Search Engine Optimisation (SEO) and web marketing can place your business website in front of potential customers at the exact time they’re searching for your services or products. Enhance your business and website traffic by learning the best practices to use in SEO and web marketing. This workshop aims to educate and up-skill business owners on how to independently optimise their online presence by equipping attendees with practical tips that can be applied instantly and without specialised support. Some of the topics covered include: - What is SEO and how it works

Most people in business find it hard to network because they view it as an opportunity to sell their goods or services rather than to make connections – which leads to frustration, stress, dislike and walking away with no benefit or potential outcome. Whether you are an experienced networker, are confident and extroverted, or feel sick at the very thought of attending an event, you will find this workshop of value and relevance. In this interactive workshop we will cover: - The networking purpose of your business - How to engage the people you meet - Easy to implement follow-up strategies to convert contacts into connections Bring your business cards; you never know who you will meet!

- Best practice and common pitfalls in SEO and Google AdWords

frankston.vic.gov.au/business

21


PROTECTING YOUR BUSINESS

WINNING BUSINESS

WorkSafe: how to prevent soft tissue injuries and manual handling

Winning government business: Small Business Victoria

Presented by Mark Caruna and Natalie Heriot of WorkSafe

Presented by Small Business Victoria

WHEN TIME WHERE

COST

Thursday 24 July 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

As a small business operator facing the day-to-day pressures of running a business, the thought of having systems in place to manage health and safety can seem overwhelming. Occupational Health and Safety (OHS) is essential for small business and if you do not get it right you can leave yourself and staff open to injury, litigation, loss of workforce and more. This session will focus on: - OHS for small business - Identifying and controlling Manual Handling risks

WHEN TIME WHERE

COST

Tuesday 5 August 6-9.30pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $30 p.p. (inc. GST)

BOOKING

Event ID 11324 - Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au www.business.vic.gov.au/workshops

Winning Government Business explains the complex process of responding to Government tenders and requests for quotation. The Government procurement process can be daunting for many small business owners. This workshop has been designed for business owners and employees tasked with winning new business who are planning to tender for Government contracts. You will learn: - How Government purchases goods and services - How to engage with Government - How to market unique capabilities to Government - How to maximise opportunities for success when responding to Government You will receive: - A comprehensive and easy to use workbook and reference guide with tips to improve your competitive advantage when tendering for Government business - Concise explanatory tables and a template Government tender response - Networking opportunities with business owners in your area looking to win business from Government - A follow-up pack containing workshop slides, hints, tips & where to go for more information.

22

Workshops for Business Growth


PROTECTING YOUR BUSINESS

WINNING BUSINESS

Small Business Commissioner: starting a business and avoiding the traps

Tender writing

Presented by Geoff Browne, Victorian Small Business Commissioner WHEN TIME WHERE

COST BOOKING

CONTACT

Thursday 7 August

Presented by Anne Lane of VECCI WHEN TIME WHERE

6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston

COST

03 9784 1875 business@frankston.vic.gov.au

Are you starting up a business? Are you aware of the traps of signing contracts? The Victorian Small Business Commission (VSBC) often receives applications from businesses in dispute with other businesses where the matter in dispute reflects lack of awareness of commercial and legal realities. One of the VSBC functions is to assist in the prevention of disputes arising. This includes informing aspiring or start-up businesses about the things to be aware of when entering contracts. This session will inform businesses of the role of the VSBC generally and provide useful tips to avoid businesses getting into business difficulty. Geoff Browne was appointed as Small Business Commissioner in October 2011. Prior to the appointment, Geoff was Deputy Director at Consumer Affairs Victoria, for six years. He has had senior management experience in both the public and private sectors, working in telecommunications, finance, and e-commerce. He has also run his own small business.

5-9pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $60 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

FREE Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

Thursday 14 August

This course is designed to provide comprehensive training to business owners who provide products and services including consultants. It will provide you with skills in the design and development of tenders to win more business. Topics covered include: - Introduction – six critical factors in winning tenders - Business writing according to Plain English standards - Tender structural outline - Essentials of a formal proposal - Persuasive writing – write a proposal - Executive summary – main message - Detailed discussion of the Victorian Government Suppliers Guide - How to source tender opportunities - The bid – summary and response matrix - Structuring the content - The bid letter - Writing tenders for government - Tender evaluation criteria and process (weighting)

frankston.vic.gov.au/business

23


YOUR BUSINESS ONLINE

WINNING BUSINESS

Are you visible online? Plus social networking do’s and don’ts (Session 2)

Winning local government tenders: everything you need to know about Frankston City Council tendering

Presented by George Ligocki of Chisholm WHEN TIME

Thursday 21 August

Presented by George Vass of Frankston City Council

6-8pm WHEN

WHERE

COST BOOKING

CONTACT

Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST) Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

WHERE

COST

How often are you asked do you have a website? Are you on Facebook? Are you on LinkedIn? Do you Tweet? Do you know how to be heard above all the other social media voices? Businesses need to be both visible and active online and using social media as proof that you understand your customers’ likes (or dislikes). In this workshop you will learn: - How social media is now a dominant factor impacting on your business - Social media basics; how to listen, interact & react - To capitalise on listening posts – your blog, Facebook and even your unsubscribe page - To increase advertising where traffic is highest and decrease where return is lowest - Trim social media activity to sources that are producing good results and learn to “unfollow”, “defriend” or trim where needed - To find time for “discovery” - You can’t share anything if you don’t regularly check on what your competitors are doing and what’s “hot” in your industry or new – both locally and overseas

Workshops for Business Growth

6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

03 9784 1875 business@frankston.vic.gov.au

(This is a repeat of Session 1 conducted in May with industry updates)

24

TIME

Thursday 28 August

This is a must attend workshop to help you win more Council business. Council tendering policy and procedures will be explained, how to locate tender information and how they are evaluated and awarded. The workshop then aims to support your future planning by presenting Council’s planned capital works program for the coming financial year. By attending this workshop you can have a better idea to forward plan in your business to ensure you are ready to tender and potentially win more Council business.


GROWING YOUR BUSINESS

YOUR BUSINESS ONLINE

How to drive change and improve the culture at the shop floor level: manufacturing focus

Ten (free) things you can do online: that will improve your business (Session 2)

Presented by Paul Balkin on behalf of Chisholm

Presented by George Ligocki of Chisholm

WHEN TIME WHERE

COST

Thursday 11 September 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

WHEN TIME WHERE

COST

Thursday 18 September 6-8pm Asia Pacific Serviced Offices, Ground floor, 435-437 Nepean Hwy, Frankston $40 p.p. (inc. GST)

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

BOOKING

Book and pay online at businessfrankston.com.au (click on events) or by completing the registration form at the back of this booklet and returning it to the Economic Development, Events and Tourism Department (refer to details on the form).

CONTACT

03 9784 1875 business@frankston.vic.gov.au

CONTACT

03 9784 1875 business@frankston.vic.gov.au

A practical insight on the power of employee engagement to drive cultural change.

(This is a repeat of Session 1 conducted in June with industry updates)

In this session we will share the basic principles and simple tools used by Chisholm to drive factory floor improvements including:

Free online services aimed at small businesses are growing exponentially.

- What team leaders and supervisors need to do to ensure engaged and productive teams - Use your people to create your own unique production system – don’t just copy something else - Selecting and adapting the right tools to get the most out of what you already have - Encouraging free thinking and people’s natural problem solving skills

They are mostly offered free in the hope that it will build traffic to their own websites. You can learn from them and also capitalise on their free services. At this workshop you’ll learn about 10 free online tools/resources and how to use them, including: - Social Mention and Addict-omatic - Google alerts and Yahoo Pipes

- Using people to deliver low cost/no cost improvements

- Facebook and Twitter

- Keeping it simple, hands-on and practical

- Google Analytics explained

- Selling factory floor improvements to management

- Google Keywords explained

- Social media frequency and reach: “Klout”

- YouTube video upload and production - Prezi and Slideshare presentation tools - Australian Tourism Training site – your tax dollars at work - TripWOW, Logo Maker, uJam for creating free jingles

frankston.vic.gov.au/business

25


Notes

26

What can we do for your business?


Notes

Innovative marketing solutions to maximise brand awareness

frankston.vic.gov.au/business

27


Notes

28

What can we do for your business?


Workshop Registration Form I

would like to register for the following event(s) Insert numbers attending in the columns on the table below and complete payment details on reverse

DATE

WORKSHOP

PRESENTER

COST

3/3

Health & wellbeing in small business

Jodi Clarke The Hypnotherapy Clinic

$40

15 / 3

Internet crime, scams, investment fraud and fake online reviews

Peter Eynaud ACCC

$40

29 / 3

Business planning

Max Coulthard Monash University

$40

8/5

Service excellence in 2014

Raylene Fordham Retail Services

$40

15 / 5

Small business

Michael Barr The Victorian Equal Opportunity & Human Rights Commission

$40

29 / 5

Are you visible online?

George Ligocki Chisholm

$40

5/6

Creating competitive visual merchandising

Brian Ambler ARA Retail Institute

$40

12 / 6

Effective branding for small business

Jim Schaefer The Schaefer Group

$40

19 / 6

Ten (free) things you can do online

George Ligocki Chisholm

$40

26 / 6

From good to great in business!

Carol Campbell Nepean Industry Edge Training

$40

8/7

Web marketing and Search Engine Optimisation

Tony Sambell Spicy Web速

$40

17 / 7

How to master networking

Liz Small The Schaefer Group

$40

24 / 7

WorkSafe

Mark Caruna & Natalie Heriot WorkSafe

$40

5/8

Winning government business

Small Business Victoria

$30

7/8

Small Business Commissioner

Geoff Browne Victorian Small Business Commissioner

FREE

14 / 8

Tender Writing

Anne Lane VECCI

$60

21 / 8

Are you visible online?

George Ligocki of Chisholm

$40

28 / 8

Winning local government tenders

George Vass Frankston City Council

$40

11 / 9

How to drive change and improve the culture at the shop floor

Paul Balkin Chisholm

$40

18 / 9

Ten (free) things you can do online

George Ligocki Chisholm

$40

#ATTENDING

TOTAL

frankston.vic.gov.au/business

29


PAYMENT METHOD

CREDIT CARD

CHEQUE

CASH

Total $

Name: Business Name: Email Address: Postal Address: Postcode: Phone:

Mobile:

How did you find out about the Build Your Business Program?

Special Dietary Requirements:

CREDIT CARD PAYMENTS

VISA

MASTERCARD

BANK CARD

CARDHOLDER NAME CARD NUMBER

EXPIRY DATE

: CARDHOLDER SIGNATURE SIGNATURE

Packages and Discounts - Four for the price of three. Book any three of our $40 seminars and access an additional one free – save 25%

- Registration and payment must be received no later than three (3) business days before the event or your place will be forfeited.

- Frankston Business Network and Frankston Tourism Inc. If you are a current (2014) financial member of either of these organisations you are entitled to the following discounts: Attend any $40 seminar for just $35

- If you cancel your registration within three (3) days of the event, your registration fee will not be refunded. - PAYMENTS MAY NOT BE MADE AT THE EVENT - Payment can be made via the following methods:

Registration & Payment Info - Register one of three ways: 1) Book online at frankston.vic.gov.au/business 2) Phone 1300 322 322 3) Complete the registration form and return to: Frankston City Council ATT: Economic, Development, Events & Tourism PO Box 490, Frankston VIC 3199

30

Register for growth

CASH Cash payments can be made in person at Frankston City Council, corner Young and Davey Street, Frankston, or Customer Service Centres in Langwarrin and Seaford. CHEQUE Cheque payments to be made out to Frankston City Council, and mailed with completed form. CREDIT CARD Credit card payment can be made online, over the phone or via the above form.


Build your brand

Innovative marketing solutions to maximise brand awareness

ASIAN PACIFIC SERVICED OFFICES, the largest provider of serviced & virtual offices in Victoria are excited to announce the recent opening of Peninsula Serviced Offices in Frankston.

Serviced Offices are available for 1-15 people from just $110 per week. Designed using beach hues to complement the surrounding areas, all offices have been fitted with the latest in modern furnishings and never fail to impress.

Peninsula Serviced Offices clients also have access to a wide array of onsite services and facilities including a professional business centre with boardrooms, cafĂŠ, restaurant, serviced apartments, laundromat and more.

Asian Pacific Serviced Offices are also excited to announce that they have teamed up with Frankston City Council to offer a fully functioning Business Growth Facility. Tenants of the Peninsula Serviced Offices will get all the benefits of serviced offices, plus priority access to Council’s Build Your Business products and services, including free entry into all of the business growth workshops featured in this publication (bookings essential).

Peninsula Serviced Offices

435 Nepean Highway, Frankston

CALL 9863 7888 asianpacificservicedoffices.com.au

frankston.vic.gov.au/business

31


Frankston City Council

Economic, Development, Events & Tourism PO Box 490 Frankston Victoria 3199 Phone 1300 322 322 Email business@frankston.vic.gov.au frankston.vic.gov.au/business Build Your Business Frankston

frankston.vic.gov.au/business


Build Your Business Frankston City Council