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==== ==== Hi, my name is Greg W Sheldon and I am professional website designer. Are you looking for a super fast, very inexpensive mobile website design that will mirror your existing website almost exactly, but will be Smartphone compatible. Which means no resizing for you or your website users. And with having click to call and mobile maps, your users are less likely to leave because of frustration? Follow the link below to learn more. http://www.mobilelocalads.ca ==== ====

With the growing popularity of smartphones and other web-enabled devices, such as the iPad, more and more consumers are browsing the web through their mobile devices. Your customers can now access your site on a wide array of devices, all with their own unique advantages and disadvantages. And it's important to make sure that when they browse to your site, they're seeing what you want them to see. What looks great on a 15-inch desktop monitor doesn't always translate well to a 3.5-inch handheld screen with limited scrolling ability. Even the highest quality handheld devices have smaller screens and lower display resolutions that sometimes distort intricate graphics. Slower connection speeds mean that complex pages may take too long to load. (And don't forget that Apple devices still won't display flash animation!) But there's also a unique set of advantages to mobile browsing; there's the convenience of instant access, geolocation tools that can determine a user's location and direct them to your nearest office or storefront, and the ability to include hyperlinks that allow users to instantly call you or save your contact information to their phone. In the last year, mobile web browsing has risen by 148% worldwide, according to the Quantcast Mobile Trends 2009 Report. Market research firm eMarketer, specializing in digital marketing and media, projects that this year alone, 85.5 million mobile phone users will access the web from their handsets, up from last year's 83.5 million. So the question is: When someone goes to check out your site, what will they see? For someone who's never seen the full version of your site, the mobile version may be their first impression of your company. And, as you know, making a good first impression is one of the first rules of any business. Having a gaping hole where a flash graphic should be; background colors that make text hard to read; or pages with wide displays that require viewers to scroll left, right, up, and down just to get through one sentence can all make a mobile viewer jump ship and go to another site instead. Sure, Apple's great new pinch-style zoom makes it easier to read mobile websites than ever before, but having to constantly zoom in-and-out is anything but enjoyable. Now that users can access your site from a variety of different devices, it's time to make sure your site is designed to cater to them all. There are two main options to consider when making your site mobile-ready: 1. You can continue to have a single version of your website that you attempt to optimize for easy viewing on every screen by using clean, uncomplicated graphics and a more narrow text layout.


2. You can create a mobile-friendly "lite version" of your website. With the second option, your website determines if a visitor is coming from a traditional computer/web browser or a mobile device. Traditional computers will be presented with the standard website, while the mobile browser is directed to the "lite version" that has been specifically designed for mobile devices. (The WURFL, Wireless Universal Resources File, database makes it easy to stay on top of which browsers are mobile.) Mobile-friendly websites typically consist of a single column layout that auto-fits the width of the device's screen, requiring only a vertical scroll to view the whole page, images that don't require zooming, and large, easy-to-press hyperlinks that let visitors call your company with a simple clickof-a-button (or touch-of-the-screen, as the case may be). With an easy-to-read, inviting mobile website, you can encourage web traffic, both for new visitors and for your current customers who may want to stay updated on your company, or review their order status while on the go. For customers who already frequent your website, it's also important for them to experience a consistent look-and-feel from the full version of your site to the mobile one. This enhances the brand image you've worked hard to establish, and it may make them feel more secure in knowing that the mobile site they've stumbled onto is definitely linked to the right brand. An example of a well-executed internet branding campaign is the Rhode Island tourism site, Visit www.rhodeisland.com. Last month, the Rhode Island Tourism Division launched a mobile version of their site (complete with mobile-specific features like a geolocation tool that finds sights and activities closest to the user's location) that corresponds perfectly to both the full version of their website and their newly redesigned Facebook fanpage. By leveraging all three mediums, the Rhode Island Tourism Division secured their brand identity on the web; establishing a lasting image with all their visitors. When it comes to deciding how to handle mobile web traffic, the key is to understand how your customers and site visitors navigate your site, and what functions they need to easily perform. Choosing a company who understands the important role of branding in an eBusiness campaign and has a web design team who is well-versed in both design and mobile application development, is a big part of ensuring your brand's success. Take your time when selecting any web design firm; make sure they've developed sites for multiple mediums. Your company's image may depend on it.

Lindsey McColl is an Internet Marketing Specialist with Brave River Solutions, a Rhode Island web services company whose specialties include mobile website design and development. You can visit her company's website at http://www.braveriver.com

Article Source: http://EzineArticles.com/?expert=Lindsey_McColl


==== ==== Hi, my name is Greg W Sheldon and I am professional website designer. Are you looking for a super fast, very inexpensive mobile website design that will mirror your existing website almost exactly, but will be Smartphone compatible. Which means no resizing for you or your website users. And with having click to call and mobile maps, your users are less likely to leave because of frustration? Follow the link below to learn more. http://www.mobilelocalads.ca ==== ====


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