Page 1

==== ==== Hi, my name is Greg W Sheldon and I am professional website designer. I have just recently started building mobile websites. So, are you looking for a super fast, very inexpensive mobile website design that will mirror your existing website almost exactly, but will be Smartphone compatible. Which means no resizing for you or your website users. And with having click to call and mobile maps, your users are less likely to leave because of frustration? Follow the link below to learn more. http://www.mobilelocalads.ca ==== ====

The short answer? Yes! In an age of wireless broadband, mobile TV and video phones, it's rare that you come across a business that does not have a website. And when you do, it's generally a surprise. Getting your business online not only provides a greater opportunity to make money, whether that is the intention or not, but it also provides opportunities to save money. Many small business owners are often reluctant to fork out their hard earned cash to a website developer because they do not understand the benefits of having a website made. Below we list 10 reasons why your business really does need a website! 1. Open 24 hours, 7 days a week, 365 days a year This one sounds obvious, but the effectiveness of being open 24 hours a day is often overlooked. What sort of customers are you targeting? Students? Stay-at-home mums or dads? Other businesses? No matter who your target market is, chances are their days are filled with looking after clients and corporate accounts, studying or running after 2 and a half year old James all day. By the time they get to even think about buying a product or service, it's after 8pm, businesses are closed and phone lines are ringing out. The next best thing for these busy bees is a website. They may just need a question answered. They may have even made up their mind and are ready to buy. The point is, while you and your staff have been asleep, these people have been able to have their questions answered, found out about your business or even purchased a product from your website - all after hours and all without any extra work from your business. 2. Instant gratification Providing your customers with a website that they can look at whenever they please offers them instant answers, instant information, instant prices - instant gratification! When possible customers are searching through, say, an online business directory and come across a competitor's listing which has no website listed alongside your listing which does have a link to your website, it's obvious which business they are going to continue to look at. Not having a website is a little bit like a 'dead end'. Your competitor's listing has given the customer nothing but a brick wall, so to speak, whereas your listing has provided them with another breadcrumb - that


little bit extra that will keep them coming towards you. 3. Increased marketing, reduced costs Whilst your website is a marketing campaign or tool in itself, it also provides room for extra marketing. Display flyers and website banners on your information pages, get viewers to sign up for your e-newsletter and even increase your perceived credibility by providing articles or tips to do with your particular industry or product. Doing all of this will cost next to nothing compared to if you were to print your flyers and newsletters and pay to advertise in a magazine or journal. 4. Showcase your experience and ability Faith in your ability to deliver a product or service is key in gaining business. Your business gains this faith and trust by letting the client or customer know what it has done, what it is doing and what it can do for them, and showing them proof of these things. There are many ways of doing this - massive advertising campaigns, flyers, brochures and booklets, testimonials. The easiest and most cost effective way to showcase these things is on your company's website. Add a testimonials section. Have a portfolio of completed work. Add images, links to documents and other websites, background information on the product or service - anything that shows the client that you can do what you say you can. 5. Send a professional, established business image Having a website tells people that you have been around long enough to be able to get a website together, that you are getting enough business to be able to afford a website, and also that you are 'with the times'. Keeping a portfolio also helps reinforce this image. See #4. 6. Release time sensitive material Larger businesses often need to release documents or other important materials at a specific time - ie. Not before 9am Monday. This type of information may include competition winners, exclusive 'news', annual reports and even exam marks. By making your website the one place the information can be seen at 9am Monday morning, you can rest assured this information will not be leaked any earlier. You are in complete control of this information. 7. Thousands of new customers Whether your business is local, national or even international, getting your business online will help it grow even larger. Whilst you may service the international marketplace, you may not actively market to them. Your website will do this for you while your time is spent making other important decisions, such as where to have the work Christmas party. If you are a local or national business, slowly but surely your website will help your name pop up in the international market, allowing you to eventually get a firm foothold on overseas clients and customers, and even help you form important business relationships. No matter where you're situated, the geographic location of the online population is almost


irrelevant. 'Online' is the location - country or state almost seems unimportant. So not only are you reaching the local, national and international markets, also the online marketplace. 8. Keeping up-to-date Having a website built for your company not only brings your business up-to-date in terms of technology and marketing methods, but it also allows you to keep your customers informed with the latest company news and other developments. Consider having a News page or even keeping a blog. Whilst a news page can sometimes be more of a 'headlines at a glance' page, business blogs are a way to ramble as much as you want about your business, while also connecting with your audience at a more personal level and can make you just that bit more approachable. Perhaps link the word 'blog' to blog advertisement? 9. Sales leadsGetting the right creative design studio to develop your website is crucial if your main interest is to generate sales leads. The clued up designer knows that your website not only needs to look pretty, it also needs to attract the right audience. That is where Search Engine Optimisation (SEO) comes into play. (See www.berganblue.com.au/tip2.php [http://www.berganblue.com.au/tip2.php]). Getting this angle right from the get go will allow your website to generate sales leads without too much hassle, as the site is attracting customers who are there because they want what you have. Other ways your website can generate leads is to allow users to submit quote requests, request information packs or free products, sign up to the newsletter, or simply fill out a 'Contact Us' form. 10. Accessibility Whilst some media such as printed materials, television and even cold calling can overlook people with disabilities or changing abilities due to age, websites can be designed in a way that allows these people to perceive, understand, navigate, and interact with the site. A deaf man who may miss important points of one of your TV advertisements due to the use of voice-overs can go to your website and download this ad with captions or even a simple transcript of the ad. A retiree whose eyesight has become quite poor is able to access information on your site as readily as a 25 year old, due to magnification of text and a clear navigation path. Having your business online will ensure that you do not miss out on engaging the interest of each and every possible customer, including those with disabilities. In addition to the above, there are other reasons to have your business online. But perhaps the most common reason more and more people are doing it is that it's just 'the thing to do'! Can you afford to miss out?

Written by Marnie Bergan - Marnie is the co-owner and Creative Director of Bergan Blue, an Australian based creative design studio focused on bridging the gap between the online world of


the Internet with the offline world of Marketing. Please visit http://www.berganblue.com.au/ for more information.

Article Source: http://EzineArticles.com/?expert=Marnie_Bergan

==== ==== Hi, my name is Greg W Sheldon and I am professional website designer. I have just recently started building mobile websites. So, are you looking for a super fast, very inexpensive mobile website design that will mirror your existing website almost exactly, but will be Smartphone compatible. Which means no resizing for you or your website users. And with having click to call and mobile maps, your users are less likely to leave because of frustration? Follow the link below to learn more. http://www.mobilelocalads.ca ==== ====


Does Your Business Really Need A Website  

Hi, my name is Greg W Sheldon and I am professional website designer and I build mobile websites. Are you looking for a super fast, very ine...

Advertisement
Read more
Read more
Similar to
Popular now
Just for you