1. Analysing DMK Identity
Analysis Digital Media Kingston Colour
Shape
This colour is too vibrant especially when
The logo outlines D-M-K (Digital Media Kingston) but is a
contrasted to white it is too distinctive and
too abstract for the logo to visually explain this. The identity
therefore distracting. It should not take
in general was found to be confusing without any text
attention from the main content.
Negative Space I like how the initial design uses negative space to form
the letter K. However this does not communicate within 2 Out of Date
Digital Media Kingston
If there is a live blog incorporated make
No one noticed until analysing the website
sure it is updated yearly even if it is a token
that the full course title is stated here. Each
post. It will show the course is advancing
word is segregated as if they represent each
Illuminous Green The illuminous green washes out the white text, making it hard to read. The block green also draws the users attention making an unnecessary focal point of distraction
courses as. No one read this as a phrase. There is also no appearance of DMK anywhere on the site which is important for branding. DMK has no relevance to the triangular logo. The title has to sit with the logo for users to make visual / text associations. Once they learn the link between the triangular logo and Digital Media Kingston you can then just represent the site with the graphic and no text just like McDonalds can just use their infamous M.
seconds which is the time it should take.