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neeDham Fatica aDveRtisinG aGency Key West, florida

oVerVieW We are a full-service advertising agency located in Key West, offering print, web and broadcast services. Kathey fatica and Greg needham have been in the advertising and design business in the Keys for over 10 years. since joining forces to form needham fatica over 3 years ago, we have built a strong team with specialties in web design and architecture, art direction, broadcast and photography. our strength is in creating comprehensive, creative and consistent marketing plans, then executing them on time and on budget.

case stuDies on the following pages are several examples of specific work we have done with a cross-section of our clients. they include work for a multi-national hotel and resort chain, an investment relations firm and a local real estate agency. the samples cover the spectrum from printed pieces to web sites, from online digital presentations to video ipod sales promotions. also included are printed samples of some of our work. these are in the envelope attached inside the back cover. results We believe we could be an incredible addition to your team. Weâ&#x20AC;&#x2122;d like to set up a meeting and talk about the ways we could help with the marketing of your business. if you like what you see and think that a local firm with a first-class product could help, we would love to meet with you. thanks for your time,

Greg needham

Kathey fatica


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client

LXR Resorts - casa marina & reach resorts Key West, Florida Hotels Projects Video production, iPod marketing, signage, direct sales materials

Pitch Both the Casa Marina and the Reach Resorts had the need for a local agency that could deliver first-class work on a strict timeline. Needham Fatica was able to work with the local management and sales team to produce high quality materials for the 2 resorts.

RESULT Working under tight deadlines and in concert with local staff, we produced signage during the complete reconstruction of the 2 properties, including coordinating photo shoots of model rooms and promotional pieces for new restaurants. In addition, we came up with two video sales pieces that were loaded onto video iPods. These iPods were custom engraved with Casa Marina website information and loaded with all relevant sales force information, including contact information and specific group sales data. This innovative marketing piece helped bring the clientâ&#x20AC;&#x2122;s group sales efforts attention, press and increased sales. Accompanying the video promotion, we created new sales sheets for both resorts that used new corporate ID materials and created a coherent marketing identity during the transition.


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client

Marquis Properties Key West Florida

Real Estate Broker

Projects Overall branding campaign, including printed and digital sales pieces.

Pitch With real estate prices going through the roof in this market, we approached Marquis and explained that the sales material they were using had to have the quality and consistency of the houses they were selling. Million dollar homes needed a higher level of marketing than $400,000 homes do.

RESULT We instituted a company-wide branding overhaul, including comprehensive and consistent looks for all printed materials and advertising, and a digital marketing piece. With the help of an agressive marketing strategy, Marquis Properties currently ranks in the top 3 in the Key West market in homes sold and is consistently the number one or two broker in their market over the last 24 months.


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client

HAWK ASSOCIATES, INC. Key Largo, Florida

Investment Relations Firm

Projects Branding, corporate ID, website design

Pitch Hawk Associates came to us with an established brand that needed updating and an extensive website that was beginning to crumble under the weight of a growing data load.

RESULT For Hawk’s online presence, our plan was to completely overhaul their outdated web system and workflow to help free up office resources. Using Coldfusion, a dynamic web application framework, along with Mysql, we turned their bottle-necked system into a multi-threaded utility that could easily handle many different views and back-end updates simultaneously. The end result was a successful balance between the client’s need to host dynamic, up-to-date financial data and SEC monitored press releases, while creating a back-end system perfectly tailored to their workflow. In addition, the client now has less personnel executing the same tasks in a fraction of the time, plus a dynamic and visually exciting new web site. In conjunction with the web architecture overhaul, Needham Fatica developed a new corporate identity, keeping in mind the firm’s strong ties to the Asian market. Using a simple red demisphere, we simplfied and strengthened all public-facing materials. Hawk now enjoys increased market recognition, a more consistent corporate presentation and a website that builds customer loyality, delivers information and frees up valuable company resources.


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you’ve seen our work...

clients (past & present)

A&B Lobster House Alexander’s Guesthouses AquaCorps Magazine Atlantic Shores Resort Bagatelle Restaurant Besame Mucho bluQ Charter and Sailing Bourbon St. Pub Brigadoon Sails Broadway Realty Caroline St. Art and Design District Casa Marina Resort & Beach Club Cascade Aids Project Celebrate! Newspaper Chelsea House Christopher Peterson Coffee Plantation Cool Jamaz Diva’s Expressway Builder, Norfolk, VA Fausto’s Food Palace Fisherman’s Hospital Florida Keys Aqueduct Authority Graffitti Clothing Green Parrot Hawk Associates Hogfish Bar & Grill Hurricane Hole Impromptu Concerts Island House Jewelry Station Joy Rio Public Relations Kent Gallery Key Cat Watersports Key Lime n’ More Key West Association of Realtors Key West Bank Key West Bar & Restaurant Association Key West Business Guild Key West Film Society

Key West Gay Arts Festival Key West Goombay Festival Key West Hot Art and Jazz Series Key West Ink Key West Landscaping Key West Literary Seminar Key West Pops Kwest Nightclub La Te Da La Trattoria Restaurant Liberty Boats Lower Keys Medical Center Magical Garden Cafe Man’s Image Marquis Properties nine one five Paradise Scooters Pilot House Pirate Scooters Poco Pelo Chic Salon Prana Spa PT’s Late Night Restaurant Randy Roberts Red Barn Theater Red Rooster Inn Rooftop Cafe Salvation Nightclub Sandra Walters Consulting Schooner Wharf Bar Sculpture Key West Singh Development The 801 Bourbon Bar Tropic Art Gallery Western Union Schooner White-Oceanside Construction Willie T’s Womenfest


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your business,

visit our website at: & "2Pa^[X]TBcaTTcR BdXcT!R :ThFTbc5[^aXSP""#

www.keysad.com or call us at 305.296.9100

Needham Fatica Portfolio  

3 Case studies and a sample of our portfolio of recent work.

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