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GREG CHEN

photography design psychology

POR TFOLIO 2008 - 2013


GREG CHEN

photography design psychology

POR TFOLIO 2008 - 2013


Personal Information 陳冠百 / Greg Chen

I graduated from National Yun-Lin University of Science and Technology. Although major in Industrial Design, I am interested in every form of design such as fashion design, graphic design, animation design, photography, etc. To me, good design is human-centered and to create new experience or services to users. Unfortunately, hundreds of thousands of designs on the market are needless, which is the reason why I took a lot of users experience courses and read books about UI, UX, even psychology to understand what people really need,which sometimes, people themselves don’t actually know. I believe design and psychology are complementing each other. The purpose of this portfolio is to show how I develop my perspective of design as a designer and to showcase design skills including sketch, 3D CAD modelling and rendering. Thus, the design process of 4 selected projects, from the initial problem statement to final finalization, are documented elaborately.


Experience Education Bachelor of Industrial Design, National YunLin University of Science and Technology(2012) Work Wintergreen Resort(USA打工旅遊)/ Utility/ 2009 Duck Image/ Summer Intern/ 2011 Awards 技嘉奇想設計大賽 美化人生組/ 2011 技嘉奇想設計大賽 創新科技組/ 2011 育秀盃創意獎 工業設計組/ 2011 育秀盃創意獎 工業設計組/ 2011 隨身碟技術應用暨創意造型合作案/ 2010 隨身碟技術應用暨創意造型合作案/ 2010 燈具創意造型產學案/ 2009 雲科工設中軸道裝置藝術/ 2008

優選 優選 佳作 入圍 入圍 備取 入圍 銅獎

Others NT 400,000 scholarship to National YunLin University of Science and Technology/ 2008 Responsible for arranging and tutoring Cinema 4D including rendering and animation for lower grades at a five-day design program./ 2012 Military Police Platoon Leader (憲兵預官排長) / 2013


Design & Practical Skills Sketching Freehand drawing/ Digital drawing/ Digital rendering with Autodesk SketchBook and Photoshop. 3D Modelling and Rendering Catia/ Alias(entry level)/ Cinema 4D/ Keyshot/ Bunkspeed Shot Visual Communication Adobe Illustrator/ Photoshop/ InDesign/ Lightroom Animation Adobe Premiere/ After Effect/ Cinema 4D Language TOEIC Golden certificate with a score of 895 of 990.

陳冠百

0963349667 wds0808@gmail.com https://www.facebook.com/greg.chen1 http://issuu.com/gregchen/ http://www.guanbaichen.com


Photography

Design


MORE about ME

Books I have read define who I am. Every books has its story to tell, at the same time, they become a part of me. You may not know me, but definitely can understand who I am after taking a look at my bookshelf.

Psychology


Transportation Design Flash Drive Design Teaset Design Conceptual Toy Design Photography

1 2 3 4 5


WHALE

Problem statement Research Ideation Validation Finalization

ONLY ONE

Problem statement Research Ideation Finalization

ENTWISTED

Cover Page Research Ideation Finalization Production

THREE COLOUR Problem statement Research Ideation Finalization

PHOTOGRAPHY Portrait photography Glamour photography Random works


Project A 國科會產學合作

WHALE Problem statement Research Ideation Validation Finalization It is not only my graduation project but also a threeyear electric vehicle project for National Science Council. NSC set the most part of design guidelines in advance, so we focus on the styling more which is the skill I would like to improve. Team Up With


DO SIGHTSEEI HAVE TO POLLUTING, INCONV


ING VEHICLES BE THAT VENIENT AND BULKY?


RESEARCH / The target group

Ranch Sightseeing vehicles are widely used in ranch resort nowadays. We have to know who is target group before starting redesign. Here is the chart of which age group visits ranch resort most:

41 to 50 years old 15.30%

51 to 60 years old 10.10% Above 60 7.40%

Under 20 20.10%

31 to 40 years old 29.30% The main visitors are the age group 31 to 40 years old. Within this group, 78% of them are married couple with children, which implies the target group is actually family. Data source 觀光研究學報

Project A / Research

21 to 30 years old 17.70%


Self-identity

Family-Based

People in this age group would try to identify themselves through the brand they choose and the clothes they wear. etc.

The kids have not grown up and are unable to live independently. Thus, they go everywhere together. But, sometimes, they leave their children to friend or relatives to take care.

Healthy In this age group, they are very healthy and strong, not much illness or diseases.

Eco-Conscious The environmental protection consciousness goes up these day. Everyone cares environment more or loess.

Steady Income In this age group, they tend to have more steady jobs than the age group of 21 to 30 years old.

Weekend Trip Parents tend to take a trip on the weekend to release the pressure from work once in a while. Parents 31 to 40 years old

Children Under 18 years old

17


Rail Sightseeing Vehicle It is the most common type of sightseeing vehicle in Taiwan. Since the vehicle is driven by a person, the chance of car accident are increased.

Disadvantages

Sightseeing Vehicle with Two Wheels This kind of vehicle provides a much greater degree of comfort and mobility.

Disadvantages

Parking

Sightseeing Vehicle with Four Wheels Two-wheel gives the best mobility and easiness of finding parking place.

Disadvantages

Storage

RESEARCH / Sightseeing Vehicles Analysis

Project A / Research

There are three types of sightseeing vehicles on the market. 1. Rail Sightseeing Vehicle 2. Sightseeing vehicles with four wheels 3. Sightseeing vehicles with two wheel. According to questionnaire, the disadvantages of those three are also listed above


The timetable is not flexible

Parking

Too big to find a parking place

The routine is not flexible

Bumpy road may cause the imbalance

The air pollution

The store room is not enough

The shape is bulky

Storage

No canopy

19


Disadvantages

Rail Sightseeing Vehicle

Driving bicycle, three-wheel or four-wheel on their own, tourists can decide WHERE they really want to go.

Four-wheel Sightseeing Vehicle

Parking

Create curvier, more conceptual shape but fit the taste of the target group meanwhile.

Two-wheel Sightseeing Vehicle

Storage

Three-wheel and four-wheel have larger store room.

Storage

Design Guidelines As The environmental protection consciousness goes up, electric vehicles are getting more common.

Project A / Research

Three-wheel is a new trend of vehicles and have the stability of four-wheel and the mobility of twowheel.


Solution 21

Electric vehicle is a great way to substitute fuel vehicle and decrease air pollution.

Driving bicycle, three-wheel or four-wheel on their own, tourists can decide WHEN they really want to go.

Parking

Electric vehicle is a great way to substitute fuel vehicle and decrease air pollution.

Bicycle and three-wheel are lighter and easier to find parking space compared to four-wheel.

Adding canopy on bicycle is a creative way to solve weather problem.

The structure of three-wheel and four-wheel are stronger than bicycle.

The shape is going to fit the preference of the target group, more conceptual and curvy.

Deciding to use three-wheel structure, we think adding canopy for weather problem would be a great solution.


CURVY

Project A / Ideation

STRUCTURAL

IDEA


ATION

23

CONCEPTUAL

ROUNDED


FURTHER IDEATION / Rough Prototype / Rough 3D Modeling

Project A / Ideation

We sketch based on the design guidelines we have concluded and choose 10 out of them to do a quick prototype. With the models, the shape of vehicles is getting more specific. Then we choose two among these ten rough models to build up 3D models to get clear images how they would look like.


25


Project A / Validation


27

VALIDATION A / Prototype with modeling clay

We decide to model the vehicle with modeling clay. Since we do not have much experience with clay, the whole process is an unpredictable adventure. We create the tools and oven by ourselves and try to catch the outline we prefer. After all the effort, the outcome is quite satisfying.


Project A / Validation


29

VALIDATION B / Prototype with ABS

This is the second vehicle model. The method of modeling is different from the first one. We first carve out the shape from PU and vacuumize the shape with ABS.


Project A / Validation


CHOSEN

31

VALIDATION / Choosing between A and B

After finishing the models, we decide to choose one out of these two to develop. Considering originality and viability, our advisor and we think that proposal B have a better potential.


Project A / Validation


33

VALIDATION / Prototype with ABS / Painting

We paint the vehicle and make sure every detail is made as we plan such as the way door opens, the way lights emit and so on. The battery is hidden under the seat.


Project A / Finalization


35

TRICYCLE Combine the stability of four wheeler and mobility of two wheeler.

AUTO DRIVING Auto-driving system allows tourists to enjoy the view.

POWERED by ELECTRICITY More environmental friendly and no air pollution which creates better experience.

AUTO TOUR GUIDE Useful information about farm is on the Head Up Display when needed.

AUTO FOLLOWING The light on the wheel would glow when AUTO FOLLOWING system is on.

FINALIZATION / Rendering

We change the shape and the detail several times before this final rendering because some features look good in 3D modeling but not that good in real model. Thus, the rendering may varies a bit from the model.


step

1

RENT

Most of the visitors in ranch resort would rent the sightseeing vehicle because the resort might be too large to walk through.

step

2

FOLLOW The vehicle is designed for two. If the group is more than two, they can turn on follow system to follow the first vehicle.

step

3

TOURGUIDE It provides the instant audio tour guide and the information would be shown through HUD.

Project A / Finalization

40KM/h


step

4

SPOT

37 Lets take a look

WATERFALL

When arriving the spot, visitors can find the parking space easily since the size is smaller than the four-weel one.

step

5

CHARGING

FINALIZATION / Rendering / How to use

These five photos give a brief concept of how the vehicles work in the ranch resort.


Project A / Finalization


39

FINALIZATION / Model

This is the finish model. Some features are a bit different from the renderings because we think they look better on real model. The lights are set as original plan.


Project A / Finalization


41

FINALIZATION / Demonstration Animation

This one minute clip introduces all the features of WHALE. We make this clip clean, modern and simple, so users could easily understand how WHALE works. http://www.youtube.com/watch?v=gb7sOyb40jY


Project B 群聯科技產學合作

ONLY ONE Problem statement Research Ideation Finalization Redesigning flash driver is a rather easy and simple task, so the process of designing is quick. That is why I could run through various types of complete flash drive proposals, and choose a better one for final presentation.


Project B / Problem Statement


45

You are

UNIQUE

FLASH DRIVE should be too


Design Direction A

Additional Value

RESEARCH / Existing Market Analysis

Project B / Research

Design Design DireD

Custom Custo

The price and size of flash drive are not first concerns for buyers for now because they do not vary much. According to research, people tend to buy flash drives with additional value, customized feature, or cool idea, so I redesign flash drive by following these three directions.


ection Direction B D

mized omized

47

Design Direction C

KUSO


Proposal A1

Proposal A3

IDEATION / Additional Value

Project B / Ideation

Proposal A2

Proposal A4

CHOSEN

Laptop users hardly see the keyboard when using at night. Adding a light to the USB flash driver would be a perfect solution.


49

40

4 單位 mm

Proposal A4

Night Light

Materials

High Gloss Finish Aluminum Plastic


Proposal B1

Proposal B2

Only One

IDEATION / Customized

Project B / Ideation

CHOSEN

People want their flash drive to be different and unique. With these two proposal, buyer could create the graphic on the flash drive.


51 Proposal C1

Lighting Bulb

CHOSEN

Proposal C2

IDEATION / KUSO

Teens tend to show their character through special product. These two proposals are up for that.


CHOSEN Design Direction A

Design Direction B

Design Direction C

Additional Value

Customized

KUSO

IDEATION / Futrher Ideation

Project B / Finalization

People want their flash drive to be different and unique. With these two proposal, buyer could create the graphic on the flash drive.


53

Only One step1 Scratch

FINALIZATION / Finish Rendering

step2 Create the look you like

This is a finish look of Only One flash drive. The main feature of Only One is buyers are allowed to create the graphic by themselves.


Project C 大可意念實習 X 安睿國際

ENTWISTED Cover page Research Ideation Finalization Production This is one of the cases I worked with DUCK IMAGE when I was a summer intern of them. Designing for real customers is far different from the experience at college. The whole process is rapid and fully customer-oriented even when the designers are not totally contented with the work. How designers and customers balance the final outcome is quite a philosophy to learn.

Team Up With


็บ Entwisted


Teapot / Teacup

陶作坊 /老岩泥系列

陶作坊 /陶品系列

陶作坊 /懷汝系列

陶作坊 /蝶舞 梵高

蝶舞

RESEARCH / Existing Teaset Analysis

Project C / Research

梵高

In the professional teaset, four pieces including teapot, teacup, gongdao mug and tea strainer are necessary and several pieces are optional. According to our customers, they need a new teaset design ( only four necessary pieces ) for their new tea brand.


59

設計師茶具

Gongdao Mug

陶作坊 /老岩泥 懷汝

吳氏茶具 /素面 描繪

丞漢實業 /素面 浮雕


Tea Strainer

丞漢實業 /tea strainer

各式茶漏

/tea strainer

RESEARCH / Design Guidelines

Project C / Research

At the right, it is the list of general style, material and colour of teasets we have seen on the market. After the discussion with customers, they expect their new teaset looks modern but are not sure about the colour and material. I am assigned to be responsible for designing the one made of white porcelain.


Style

Material

Color 61

Pottery

CHOSEN Traditional

CHOSEN

Original

China

梵高

梵高

Metal

Artistic

Pure

Glass

CHOSEN Modern

Mix

Colorful


Project C / Ideation


63

IDEATION / Sketch

I take rolled paper as my inspiration, so the teaset look like they are wrap up by paper but actually made up by porcelain. Our customers like this idea. Inspiration


Project C / Finalization


65

FINALIZATION / Rendering

The rendering of the teaset. I try to keep the traditional sense but also add some creative feature to it.


Project C / Finalization


67

FINALIZATION / Rendering

Although some more details and adjustment should be made, the outcome really fits what I intend to create. It looks elegant, clean but not like a clichĂŠ.


Project C / Finalization


69

FINALIZATION / Rendering

The teacup is white outside and grey inside. The gongdao mug has a hallow space on the top of it so that the tea strainer could set on it firmly.


Project C / Production


71

PRODUCTION / Product Photography

Two years later after I finish the concept, the teaset hit the market. Some changes had been made due to the production problem. Although they look a bit different from what I originally design, the main spirit is there so I am satisfied with the outcome.


PRODUCTION / Official Website

The official provides the whole professional teaset except for the teapot, teacup, tea strainer and gongdao mug I design. http://www.jiangchingyue.com/index.php

Project C / Production


73

PRODUCTION / Where to buy

Avaliable at 1. Taichung Top City B2 No.105, Sec. 2, Taichung Port Rd., Xitun Dist., Taichung City 2. No.480, Shizheng Rd., Xitun Dist., Taichung City


Project D 技嘉奇想設計大賽優選

THREE COLOUR ROCKET Problem statement Research Ideation Finalization This work is based on the Giga Design Award, the theme of which is to break the obstacle between parents and children due to the advance of technology. I design a bath toy because technology is less involved during bath time. Team Up With


Without Technology

AM 0700

With Technology

AM 1000

PM


M 1230

PM 0400

PM 0800

PM 1030

Do you miss your family life with

NO TECHNOLOGY


Except for

Family life is dominated by technology theses days.

RESEARCH / Analysis

Project D / Research

As the advance of technology, people spend all day on electronic devices, which sacrifices quality family hour. Since we cannot live without technology, at least cherish the precious moment spending with family such as bath time for 0-6 years old kids who have to take a bath with their parents.

T


Technology is less involved at bath time.

79

Target Users

0 - 6 years old kids have to take a bath with parents.


Things might be used during bath time

Bath gel

Sponge

Brainst Bath toy

p

soa

Soap

Bath is better than shower for 0 - 6 years old kids.

RESEARCH / Design Concept

Project D / Research

We might need several pieces including bath gel, sponge, bath toy and soap when it comes to bath with kids under six. I think there might be a chance two of these could combine and make a creative product. So I came out with 4 possibilities.


torming

81 Possibility B

Possibility A

Bath gel

Bath toy

Sponge

Possibility D

Possibility C

p

p

soa

soa

Soap

Bath gel

Bath toy

Soap

Trying to find out the possibility among the things we might use during beth time.

Sponge


This is the concept that combines body wash and sponge. Kids are able to draw on parents’ body during bath time with parents.

IDEATION / Possibility D p

soa

Soap

Sponge

Project D / Ideation


CHOSEN

83

IDEATION / Possibility A

Bath gel

Bath toy

It is a bath toy that would flow the bath gel out when being squeezed or hit. Every bath toy contains bath gel of different colours including red, blue and yellow, when colours meet, the colour of water changes. Kids learn how RYB colour model works when having fun.


FINALIZATION / Rendering

Project D / Finalization

I redesign the shape to make it look more adorable and kid-friendly. The coloured part is made of rubber for safety.


85


Project D / Finalization


step. 1 Choose the colour form product manual.

87

step. 2 Press down the body to fix the load for today for different colour accord ing to manual.

How to Refill Refills pack is also provided.


Photography Portrait Photography “Photography is all about secrets. The secrets we all have and will never tell.� by Kim Edwards


Photography / Portrait photography


91


Photography / Portrait photography


93


Photography / Portrait photography


95


Photography Glamour Photography “What i like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” by Karl Lagerfeld


Photography / Glamour Photography


99


Photography / Glamour Photography


101


Photography / Glamour Photography


103


Photography / Glamour Photography


105


Photography / Glamour Photography


107

YEARBOOK / Portrait Photography

I am responsible for shooting portraits for the yearbook of industrial design of YunTech.


Photography Random Works “Today everything exists to end in a photograph.” by Susan Sontag


Photography / Random Works


111


Photography / Random Works


113


Photography / Random Works


115


Photography / Random Works


117


Photography / Random Works


119


Photography / Random Works


121


me

photography design psychology

Greg chen / 0963349667 / wds0808@gmail.com


me

photography design psychology

Greg chen / 0963349667 / wds0808@gmail.com

Greg chen design portfolio 2013  

Industrial Design, Product Design, Photography, Designer, Taiwan

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