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2015 - 2019

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Jieyu Wu Selected Works

吴 解语


CO P YR IG H T @ 2 0 1 9 JI E Y U WU All rights reserved. No part of this publication can be reproduced without permission from Jieyu Wu. 版 权 所 有。 未 经 作 者 许 可, 不 得 复 制 本 出 版 物 的 任何部分。


To mom and dad. 致父母。


Design comes from life. 设计源于生活。


01 —

The Balance

平衡

02 —

The Symbol

符号

03 —

The Fusion

融合

04 —

The Memory

记忆

05 —

The Sense

感官

06 —

The Innovation

创新

07 —

The Geometry

几何

08 —

The Beginning

起始


JIEYU WU

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08

01 / 08

课程 视觉系统2 学期 20 1 8 秋 导师 Megumi Kiyama 作品 视觉系统设计

8

The Balance


<PROJECT ONE>

O B J EC TI V E

A PPROAC H

I TE M S

THE BALANCE

壹 / 捌 平衡

My family always believe that traditional Chinese medicine is effective for most of the illness. I used to believe that too until I saw the research. From that point, I understand that traditional Chinese medicine is not accepted by western society because it lacks clinical experiments. I think this is a cultural heritage and part of it is approved, but many people don’t know that. I want to promote traditional Chinese medicine with more approachable ways so that it is not something mystery anymore.

COUR S E

Since the target is the western market, I want to bring some new feeling. I think creating a brand is more approachable toward the western market. Traditional Chinese medicine is mostly herbs just like tea. Instead of making the brand very traditional, I made it more modern but classical. Each color is carefully chosen for its unique purpose.

P R OJ ECT

Visual System 2 S EMES T ER Fall 2018 I N S T R UCT OR Megumi Kiyama

Visual System Design

Booklet / Website / Packaging / Poster / Social Strategy

WE B S I TE

9


JIEYU WU

课程

<SELECTED WORKS 2015 - 2019>

目标

我家人总是相信中药可以治愈大部分病症,我一度也是这么认为的。直到我看到现代医学 研究报告才知道,原来中药在西方社会因为缺乏临床试验所以并不被承认。我认为中药是 一种文化传承,应该取其精华去其糟粕,并且中药也有通过现代医学实验的部分,只是很 多西方人不知道而已。我希望以一种更为普遍被大众接受的方式来保留这项独特的文化。

解决方法

由于目标受众是西方市场,我希望可以尝试一些新感觉。中药大部分都是像茶一样的草 药,所以视觉设计方向以茶为参照。我没有把这个品牌设计得成中式传统风格,而是让它 更现代,更经典,更符合西方审美。每种颜色都经过精心挑选,以达到其独特的目。

物品

手册 / 网站 / 包装 / 海报 / 宣传战略

视觉系统2 学期 20 1 8 秋 导师 Megumi Kiyama 作品 视觉系统设计 网站

10

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

壹 / 捌

THE BALANCE

平 衡

壹 / 捌 平衡

COUR S E Visual System 2 S EMES T ER Fall 2018 I N S T R UCT OR Megumi Kiyama P R OJ ECT Visual System Design

11


JIEYU WU

12

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

13


JIEYU WU

14

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

15


JIEYU WU

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08

T YPO G R A PH Y —

M ASTADONI

AB CDEFGHIJKLMN OPQRSTUVWXYZ ab cdefg hijklmn op qrstuvwxyz 123456 7890

G5

P OP P I NS Bold

OCR A ST D Regular

CO LO R —

H EX #2e3192 P ANT ONE Darke Blue C 5135 C C 100 / M 100 / Y 0 / K 0 R 46 / G 49 / B 146

H EX #cd1e50 P ANT ONE Rubine Red C C 14 / M 100 / Y 61 / K 2 R 205 / G 30 / B 80

H EX #e6e7e8 P ANT ONE 663 C C 8/M 6/Y 6/K 0 R 230 / G 231 / B 232

16

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

PAT TE RN —

17


JIEYU WU

18

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

19


JIEYU WU

20

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

21


JIEYU WU

22

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

23


JIEYU WU

24

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

25


JIEYU WU

26

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

27


JIEYU WU

28

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

29


JIEYU WU

30

<SELECTED WORKS 2015 - 2019>

<01> 02 03 04 05 06 07 08


<PROJECT ONE>

THE BALANCE

壹 / 捌 平衡

31


JIEYU WU

<SELECTED WORKS 2015 - 2019>

02 / 08

课程 品牌战略 学期 20 1 8 夏 导师 T hom a s M c N u l t y 作品 航空品牌重塑

32

The Symbol

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

O B J EC TI V E

A PPROAC H

I TE M S

THE SYMBOL

The goal is to redesign the Korean Air brand identity and make the brand stand out from its competitors. Design the new identity to emphasize how Korean Air is its nation’s airline. Symbolism means a lot to the Korean culture. To emphasize the national identity, I used the trigram symbol and colors from the Korean national flag. The circle in the middle is derived from the philosophy of um-yang (yin-yang) and represents balance in the universe. The red and blue color represents peace and purity. Adobe Caslon Pro was used to show its classic, trustworthy, and modern characteristics.

贰 / 捌 符号

COUR S E Strategies for Branding S EMES T ER Summer 2018 I N S T R UCT OR Thomas McNulty P R OJ ECT Airline Rebranding

Brand Guideline / Stationery Systems / Website / Additional Application

WE B S I TE

33


JIEYU WU

课程 品牌战略 学期

<SELECTED WORKS 2015 - 2019>

目标

本设计的目标是重新塑造大韩航空的品牌形象,使品牌从竞争者中脱 颖而出。 设计着重强调了大韩航空的“国民”形象。

解决方法

符号对韩国文化意义重大。 我使用了韩国国旗的八卦符号和颜色作为 新logo,用于强调大韩航空作为国民航空品牌的身份。圆形来自于阴 阳哲学,代表了宇宙中的平衡。红色和蓝色分别代表和平与纯洁。字 体采用了Adobe Caslon Pro以凸显经典、信赖、现代的品牌特质。

物品

品牌指南 / 文具系统 / 网站 / 品牌应用

20 1 8 夏 导师 T hom a s M c N u l t y 作品 航空品牌重塑

网站

34

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

贰 / 捌

THE SYMBOL

符 号

贰 / 捌 符号

COUR S E Strategies for Branding S EMES T ER Summer 2018 I N S T R UCT OR Thomas McNulty P R OJ ECT Airline Rebranding

35


JIEYU WU

36

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

37


JIEYU WU

38

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

39


JIEYU WU

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08

T YPO G R A PH Y —

ADOB E CASLON PR O

ABCDEFGH IJKLMN OPQRST UVWXYZ abcdef ghijklmnopqrst uvwxy z 1234567890

Bold

P ALAT I NO Bold

P ROXI M A NOVA Regular

CO LO R —

H EX #2e3192 P ANT ONE Darke Blue C 5135 C C 100 / M 100 / Y 0 / K 0 R 46 / G 49 / B 146

H EX #cd1e50 P ANT ONE Rubine Red C C 14 / M 100 / Y 61 / K 2 R 205 / G 30 / B 80

H EX #e6e7e8 P ANT ONE 663 C C 8/M 6/Y 6/K 0 R 230 / G 231 / B 232

40

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

PAT TE RN —

41


JIEYU WU

42

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

43


JIEYU WU

44

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

45


JIEYU WU

46

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

47


JIEYU WU

48

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

49


JIEYU WU

50

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

51


JIEYU WU

52

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

53


JIEYU WU

54

<SELECTED WORKS 2015 - 2019>

01 <02> 03 04 05 06 07 08


<PROJECT TWO>

THE SYMBOL

贰 / 捌 符号

55


JIEYU WU

<SELECTED WORKS 2015 - 2019>

03 / 08

课程 包装设计3 学期 20 1 8夏 导师 T hom a s M c N u l t y 作品 啤酒包装设计

56

The Fusion

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

O B J EC TI V E

A PPROAC H

THE FUSION

The goal is to redesign the package from Stillwater Artisanal so it emphasize sake style beer and also include the brand identity. Make it a different style from the current style by going back to the style of the Edo period. I had different ideas in mind when I began my concept. Because it is a sake style beer, I wanted to show the traditional side of Japan, but also incorporate modern characteristic of the brand at the same time. I made an homage to the wood block painting The Great Wave off Kanagawa for the beer label.

叁 / 捌 融合

COUR S E Package Design 3 S EMES T ER Summer 2018 I N S T R UCT OR Thomas McNulty P R OJ ECT

I TE M S

Packaging

Beer Label Design

WE B S I TE

57


JIEYU WU

课程

<SELECTED WORKS 2015 - 2019>

目标

本作品目标是重新设计Stillwater Artisanal的啤酒包装,成品旨在强 调清酒型啤酒和美式啤酒的不同。设计思路以穿越到江户时代为基础 为创作。

解决方法

刚开始构思的时候放弃了很多方案,比如鲤鱼旗,达摩,富士山等 等。 因为它是清酒型啤酒,所以我想加入一些日本的传统元素,并且 要能融入原有品牌的特点。 最终酒瓶标签主体选择了以江户时期的版 画《神奈川冲浪》为原型的设计。

物品

包装

包装设计3 学期 20 1 8夏 导师 T hom a s M c N u l t y 作品 啤酒包装设计

网站

58

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

叁 / 捌

THE FUSION

融 合

叁 / 捌 融合

COUR S E Package Design 3 S EMES T ER Summer 2018 I N S T R UCT OR Thomas McNulty P R OJ ECT Beer Label Design

59


JIEYU WU

60

<SELECTED WORKS 2015 - 2019>

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

THE FUSION

叁 / 捌 融合

61


JIEYU WU

62

<SELECTED WORKS 2015 - 2019>

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

THE FUSION

叁 / 捌 融合

63


JIEYU WU

64

<SELECTED WORKS 2015 - 2019>

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

THE FUSION

叁 / 捌 融合

65


JIEYU WU

66

<SELECTED WORKS 2015 - 2019>

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

THE FUSION

叁 / 捌 融合

67


JIEYU WU

68

<SELECTED WORKS 2015 - 2019>

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

THE FUSION

叁 / 捌 融合

69


JIEYU WU

70

<SELECTED WORKS 2015 - 2019>

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

THE FUSION

叁 / 捌 融合

71


JIEYU WU

72

<SELECTED WORKS 2015 - 2019>

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

THE FUSION

叁 / 捌 融合

73


JIEYU WU

74

<SELECTED WORKS 2015 - 2019>

01 02 <03> 04 05 06 07 08


<PROJECT THREE>

THE FUSION

叁 / 捌 融合

75


JIEYU WU

<SELECTED WORKS 2015 - 2019>

01 02 03 <04> 05 06 07 08

04 / 08

课程 平面设计2 学期 20 1 7夏 导师 Da v i d H a k e 作品 视觉系统设计

76

The Memory


<PROJECT FOUR>

O B J EC TI V E

A PPROAC H

THE MEMORY

Preserved flower is becoming a popular industry globally. It never fades out as it representing the long-lasting relationship. The goal for this project is to create a local brand that provides customers luxury preserved flower box and flower delivery service. Eternal Rose is the brand that gives customers elegant, luxury, flawless, memorable, and classical impressions. I used black, maroon, gold and silver to give it luxury and warm feel. The tagline is “for all love”.

肆 / 捌 记忆

COUR S E Graphic Design 2 S EMES T ER Summer 2017 I N S T R UCT OR David Hake P R OJ ECT

I TE M S

Visual Identity / Stationary System / Website / Packaging

Visual System Design

WE B S I TE

77


JIEYU WU

课程

<SELECTED WORKS 2015 - 2019>

目标

永生花正在逐渐形成一个全球热门产业。永不凋零的永生花象征着人 们长久的感情。本作品目标在于打造一个当地永生花品牌,主打永生 花礼盒及鲜花派送服务。

解决方法

Eternal Rose旨在给每位顾客创造一个典雅奢华的印象。颜色以黑色 为主色调,栗色、金色和银色为辅助色,黑色、金色和银色用以凸显 奢华,而栗色则给品牌带来温暖的感觉。

物品

VI / 文具系统 / 网站 / 包装

平面设计2 学期 20 1 7夏 导师 Da v i d H a k e 作品 视觉系统设计

网站

78

01 02 03 <04> 05 06 07 08


<PROJECT FOUR>

肆 / 捌

THE MEMORY

记 忆

肆 / 捌 记忆

COUR S E Graphic Design 2 S EMES T ER Summer 2017 I N S T R UCT OR David Hake P R OJ ECT Visual System Design

79


JIEYU WU

80

<SELECTED WORKS 2015 - 2019>

01 02 03 <04> 05 06 07 08


<PROJECT FOUR>

THE MEMORY

肆 / 捌 记忆

81


JIEYU WU

82

<SELECTED WORKS 2015 - 2019>

01 02 03 <04> 05 06 07 08


<PROJECT FOUR>

THE MEMORY

肆 / 捌 记忆

83


JIEYU WU

84

<SELECTED WORKS 2015 - 2019>

01 02 03 <04> 05 06 07 08


<PROJECT FOUR>

THE MEMORY

肆 / 捌 记忆

85


JIEYU WU

86

<SELECTED WORKS 2015 - 2019>

01 02 03 <04> 05 06 07 08


<PROJECT FOUR>

THE MEMORY

肆 / 捌 记忆

87


JIEYU WU

88

<SELECTED WORKS 2015 - 2019>

01 02 03 <04> 05 06 07 08


<PROJECT FOUR>

THE MEMORY

肆 / 捌 记忆

89


JIEYU WU

<SELECTED WORKS 2015 - 2019>

05 / 08

课程 包装设计4 学期 20 1 8 秋 导师 T hom a s M c N u l t y 作品 零售产品线

90

The Sense

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O B J EC TI V E

A PPROAC H

I TE M S

THE SENSE

This is a group project. We built product lines for everyday items that would function for as many subgroups of the visual impairment spectrum as possible. The whole product line is divided into four sub-brands: Nosh for food, Stitch for clothing, Core+ for medication, and Essence for beauty. I was the head of the Core+ line for this team project. We made products that would work for the following groups: blind, partially sighted, colorblind, and normally sighted. We developed four personas, one representing each of the groups, and used them in combination with government and advocacy group guidelines to design our packaging. Each typeface, color, and size was strictly chosen to meet the government standards. We also provided a QR code on each package for listening to the information listed on the packaging as audio.

伍 / 捌 感官

COUR S E Package Design 4 S EMES T ER Fall 2018 I N S T R UCT OR Thomas McNulty P R OJ ECT Retail Store Packing

Packing / Branding

WE B S I TE

91


JIEYU WU

课程

<SELECTED WORKS 2015 - 2019>

目标

这是一个小组设计。我们希望建立一个专门给视觉障碍人士的零售商 店。整个产品线划分为四个副线 - 食品线的Nosh,服装线的Stitch, 药品的Core+,和美容用品的Essence。我个人主要负责Core+部分。

解决方法

我们的用户群体包括以下几种:失明,视力不佳,色盲和正常视力。 我们定制了四个角色,每个代表一种群体,并将它们与政府提供的标 准结合使用来设计我们的包装。 每种字体,颜色,尺寸都严格按照 政府标准选择。我们还在每个包装上提供了二维码用于扫描进行语音 播放。

物品

包装 / 品牌设计

包装设计4 学期 20 1 8 秋 导师 T hom a s M c N u l t y 作品 零售产品线

网站

92

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

伍 / 捌

THE SENSE

感 官

伍 / 捌 感官

COUR S E Package Design 4 S EMES T ER Fall 2018 I N S T R UCT OR Thomas McNulty P R OJ ECT Retail Store Packing

93


JIEYU WU

<SELECTED WORKS 2015 - 2019>

01 02 03 04 <05> 06 07 08

Nosh

Core+

D E PA RT ME NT —

DEPARTMENT —

Beauty

Medication

P RO D U CT S —

PRODUCTS —

Granola, Milk, Eggs, Beef, Pork, Jas-

Blind Cane, Braille Slates, Dog Har-

mine Rice, Juices, Yogurts, Pastas,

ness, Note Taker, Label Maker, Pill

Carrot, Broccoli, Cherry Tomatoes,

Planne, First Aid Kit, Bandaids, Med-

Tangerines, Baguette, Whole Grain

ical Tape, Vitamins, Cough Drops,

Loaf

Cold/Flu Medication, Ointment, Melatonin, Epsom Salt, Eyedrops, Mouthwash

94


<PROJECT FIVE>

THE SENSE

伍 / 捌 感官

Essence

Stitch

D E PA RT ME NT —

DEPARTMENT —

Beauty

Clothing

P RO D U CT S —

PRODUCTS —

Lip Balm, Liquid Soap, Soap Bar,

Socks, Belt, Sweatpants, Shirt, Raincoat, Sunglasses, Bag, Shoe Box, Swimsuit, Swimcap

Shampoo, Conditioner, Body Wash, Lotion, Beauty Mask, Toner, Face Wash, Moisterizing Cream, SunScreen, Serum, Loofa, Bath Scrubber, Towel Set, Robe, Hairdryer, Curling Iron, Mirror

95


JIEYU WU

96

<SELECTED WORKS 2015 - 2019>

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M NOSH

伍 / 捌 感官

D E PA RT ME NT — Food

P RO D U CT S —

KEY WORD —

Granola, Milk, Eggs, Beef, Pork, Jasmine Rice,

Apetite, fresh, welcoming

Juices, Yogurts, Pastas, Carrot, Broccoli, Cherry Tomatoes, Tangerines, Baguette, Whole Grain Loaf

BACKG RO U ND —

CONCEPT —

Visual Impaired people always have a hard time

The color choices of Nosh are from the actual

shopping for groceries. The labels are being too

product. Most colors are warm tone and appe-

small that they can’t identify the products. They

tizing. We used sans serif with contrast for more

can only rely on other senses or seeking help from

legibility.

other people. Nosh is here for those who need help with purchasing groceries in O&M.

97


JIEYU WU

98

<SELECTED WORKS 2015 - 2019>

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M NOSH

伍 / 捌 感官

99


JIEYU WU

100

<SELECTED WORKS 2015 - 2019>

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M NOSH

伍 / 捌 感官

101


JIEYU WU

102

<SELECTED WORKS 2015 - 2019>

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M NOSH

伍 / 捌 感官

103


JIEYU WU

104

<SELECTED WORKS 2015 - 2019>

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M NOSH

伍 / 捌 感官

105


JIEYU WU

106

<SELECTED WORKS 2015 - 2019>

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M NOSH

伍 / 捌 感官

107


JIEYU WU

108

<SELECTED WORKS 2015 - 2019>

01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M CORE+

伍 / 捌 感官

D E PA RT ME NT — Medication

P RO D U CT S —

KEY WORD —

Blind Cane, Braille Slates, Dog Harness, Note Tak-

Illustrative, dynamic, modern

er, Label Maker, Pill Planne, First Aid Kit, Bandaids, Medical Tape, Vitamins, Cough Drops, Cold/Flu Medication, Ointment, Melatonin, Epsom Salt, Eyedrops, Mouthwash

BACKG RO U ND —

CONCEPT —

If getting wrong groceries gives customers a bad

The medication products are based on a colored

day, then getting the wrong medicine may cause

background, and the mobility products are based

serious consequences. Core+ is for those who need

on a white background with a colored frame.

help with getting the right medicine.

This is how to differentiate between these two sub-lines. The structure is carefully chosen for the customer’s convenience. For instance, We used flipping cap instead of losing cap so that visually impaired people wouldn’t lose the caps anymore.

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<PROJECT FIVE>

O&M CORE+

伍 / 捌 感官

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<PROJECT FIVE>

O&M CORE+

伍 / 捌 感官

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<PROJECT FIVE>

O&M CORE+

伍 / 捌 感官

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01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M CORE+

伍 / 捌 感官

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118

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<PROJECT FIVE>

O&M CORE+

伍 / 捌 感官

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<PROJECT FIVE>

O&M ESSENCE

伍 / 捌 感官

D E PA RT ME NT — Beauty

P RO D U CT S —

KEY WORD —

Lip Balm, Liquid Soap, Soap Bar, Shampoo, Con-

Scented, flawless, modern

ditioner, Body Wash, Lotion, Beauty Mask, Toner, Face Wash, Moisterizing Cream, SunScreen, Serum, Loofa, Bath Scrubber, Towel Set, Robe, Hairdryer, Curling Iron, Mirror

BACKG RO U ND —

CONCEPT —

Usually, visually impaired people can’t identify

We carefully chose each bottle shapes for essence

similar shaped products, which is often confused.

because we want customers quickly know what

Smelling is not always working here because many

they are buying. Adding embossed texture to a

beauty products are scented. Essence aims to be

similar shaped product helps customers identify

a neutral beauty line that meets the customer’s

the product instantly.

daily needs.

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<PROJECT FIVE>

O&M ESSENCE

伍 / 捌 感官

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01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M ESSENCE

伍 / 捌 感官

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01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M ESSENCE

伍 / 捌 感官

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<PROJECT FIVE>

O&M STITCH

伍 / 捌 感官

D E PA RT ME NT — Clothing

P RO D U CT S —

KEY WORD —

Socks, Belt, Sweatpants, Shirt, Raincoat,

Premium, elegant, classical

Sunglasses, Bag, Shoe Box, Swimsuit, Swimcap

BACKG RO U ND —

CONCEPT —

Visually impaired people may have a hard time

We combined two different types of paper—

on choosing their outfit because of different color,

matte and metallic to emphasize it’s elegance

texture, or quality. Someone wants polka dot socks

and specialty. The matte paper helps us to put

may end up with getting purely white socks. Stitch

the braille on easier and creates a contrast on the

is a premium clothing line of O&M that helps cus-

package. Metallic paper gives the brand a fresh

tomer making decisions on their outfits.

look but also works for visually impaired people at the same time.

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<PROJECT FIVE>

O&M STITCH

伍 / 捌 感官

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132

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01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M STITCH

伍 / 捌 感官

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134

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01 02 03 04 <05> 06 07 08


<PROJECT FIVE>

O&M STITCH

伍 / 捌 感官

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06 / 08

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The Innovation


<PROJECT SIX>

O B J EC TI V E

A PPROAC H

I TE M S

T H E I N N OVAT I O N

To solve a problem that people often face. One is the illegal copy of typeface. Legal fonts are expensive and many designers decide to use pirated fonts for commercial purposes, and they are often sued by type foundries. I decided to design a font renting app to resolve this problem, so that it protects both users and type foundries and can help stop font piracy. Before I got to the design, I interviewed seven people from different fields of study, and made two personas out of these interviewees. Then I decided my principles would be represented by four words: economical, efficient, international and sharable. I created a user journey and built my information architecture based on this. I sketched out the interface, then created the wireframe, visual board, heuristic evaluation, and lastly, the prototype.

陆 / 捌 创新

COUR S E Graphic Design 3 S EMES T ER Spring 2018 I N S T R UCT OR Paul Derby P R OJ ECT UI Design

UI/UX

WE B S I TE

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课程

<SELECTED WORKS 2015 - 2019>

目标

我在寻找一些个人曾面临的问题时想到了盗版字体给人们带来的困 扰。 正版字体常常过于昂贵,以至于许多设计师决定将盗版字体用于 商业用途,但是盗版字体经常会被设计公司起诉,所以我决定设计一 个字体出租软件来解决这个问题,这样既可以方便用户,也可以维护 设计公司的正当权益。

解决方法

在我进入设计之前,我采访了来自七位不同专业领域的人,并从中结 合实际定制了两个角色,每一位代表不同的潜在客户人群。对于这个 软件我设计的定位是经济,高效,国际化,以及共享化。我首先创建 了一个用户使用流程,并根据已有的内容构建了信息架构,接下来是 绘制草图,创建线框,视觉指南,启发式评估,最后是创建原型。

物品

用户界面 / 用户体验

平面设计3 学期 20 1 8春 导师

01 02 03 04 05 <06> 07 08

P a u l D erby 作品 交互设计

网站

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<PROJECT SIX>

陆 / 捌

T H E I N N OVAT I O N

创 新

陆 / 捌 创新

COUR S E Graphic Design 3 S EMES T ER Spring 2018 I N S T R UCT OR Paul Derby P R OJ ECT UI Design

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140

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01 02 03 04 05 <06> 07 08


<PROJECT SIX>

T H E I N N OVAT I O N

陆 / 捌 创新

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<PROJECT SIX>

T H E I N N OVAT I O N

陆 / 捌 创新

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01 02 03 04 05 <06> 07 08

T YPO G R A PH Y —

AVENI R NEXT

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Demi Bold Medium Ultra Light

DI N Bold Regular

CO LO R —

H EX #3fcfa3 P ANT ONE C 65 / M 0 / Y 50 / K 0 R 64 / G 207 / B 163

H EX #184e68 P ANT ONE C 92 / M 70 / Y 50 / K 10 R 23 / G 79 / B 105

I CO N —

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ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


<PROJECT SIX>

T H E I N N OVAT I O N

陆 / 捌 创新

GRA D I E N T —

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<PROJECT SIX>

T H E I N N OVAT I O N

陆 / 捌 创新

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148

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01 02 03 04 05 <06> 07 08


<PROJECT SIX>

T H E I N N OVAT I O N

陆 / 捌 创新

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150

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01 02 03 04 05 <06> 07 08


<PROJECT SIX>

T H E I N N OVAT I O N

陆 / 捌 创新

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152

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01 02 03 04 05 <06> 07 08


<PROJECT SIX>

T H E I N N OVAT I O N

陆 / 捌 创新

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154

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01 02 03 04 05 <06> 07 08


<PROJECT SIX>

T H E I N N OVAT I O N

陆 / 捌 创新

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01 02 03 04 05 06 <07> 08

07 / 08

课程 排版设计3 学期 20 1 7秋 导师 Ar i el G ra y 作品 食谱设计

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The Geometry


<PROJECT SEVEN>

O B J EC TI V E

A PPROAC H

THE GEOMETRY

The goal for this project is to design a molecular gastronomy cookbook. The one I chose from many of my ideas was sashimi. Sashimi is basically raw meat, but it means more than just a food. I decided my theme to be geometry because the sashimi pieces are all geometric shapes. The book is splited in five chapters: Introduction, Knives, Raw Meat, Recipes, and Ceramic Art. To match my theme, I used lots of organic shapes in each chapter and all images I chose were tend to be in circles. I used more illustration instead of photos to keep the consistency.

柒 / 捌 几何

COUR S E Typography 3 S EMES T ER Fall 2017 I N S T R UCT OR Ariel Gray P R OJ ECT Cookbook Design

I TE M S

Book / Website / Bookmarks

WE B S I TE

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课程

<SELECTED WORKS 2015 - 2019>

目标

本作的目标是设计一本分子料理食谱。我从开始的许多想法中选择了 刺身。 刺身不仅仅是一个食物,更是几何中的艺术。

解决方法

我的主题是几何,因为所有切好的刺身都是几何形状,而切刺身的过 程也是一种数学逻辑。这本书分为五章:介绍,刀,生肉,食谱和陶 瓷艺术。我在每一章都用了有机形状,我选择的图片中几乎所有都是 圆形的。使用矢量插画代替图片是为了保持整洁和整体一致性。

物品

书/网站/书签

排版设计3 学期

01 02 03 04 05 06 <07> 08

20 1 7秋 导师 Ar i el G ra y 作品 食谱设计 网站

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<PROJECT SEVEN>

柒 / 捌

THE GEOMETRY

几 何

柒 / 捌 几何

COUR S E Typography 3 S EMES T ER Fall 2017 I N S T R UCT OR Ariel Gray P R OJ ECT Cookbook Design

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<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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60 (cm)

0 (cm)

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<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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166

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01 02 03 04 05 06 <07> 08


<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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168

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01 02 03 04 05 06 <07> 08


<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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01 02 03 04 05 06 <07> 08


<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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<PROJECT SEVEN>

THE GEOMETRY

柒 / 捌 几何

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01 02 03 04 05 06 07 <08>

08 / 08

课程 多种 学期 20 1 5秋 - 2 0 1 9 春 导师 多种 作品 L o g o设 计

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The Beginning


<PROJECT EIGHT>

O B J EC TI V E

A PPROAC H

I TE M S

THE BEGINNING

A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Before I started design a logo, I usually do a market research to find the principles and values for the brand. Then I can start with sketch, each one began with more than 100 sketches to get the best one. When work on computer, I would also try as many typefaces as I could to find the one that matches the logo.

捌 / 捌 起始

COUR S E Variety S EMES T ER Fall 2015-Spring 2019 I N S T R UCT OR Variety P R OJ ECT Logo Design

Logo

WE B S I TE

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课程

<SELECTED WORKS 2015 - 2019>

目标

Logo是品牌的核心要素,一个logo需要在品牌所有系统中通用。因 此,logo的设计及其在视觉识别系统中的结合是平面设计中最困难和 最重要的领域之一。

解决方法

在我开始设计logo之前,我通常会进行市场调查,找出品牌的原则和 价值后才开始设计。 从草图开始,每个logo我都会画出100个以上方 案才决定最好的那个。 转移到电脑上后,我也会尝试尽可能多的字体 来确定最终的logo。

物品

Logo

多种 学期 20 1 5秋 - 2 0 1 9 春

01 02 03 04 05 06 07 <08>

导师 多种 作品 L o g o设 计 网站


<PROJECT EIGHT>

捌 / 捌

THE BEGINNING

起 始

捌 / 捌 起始

COUR S E Variety S EMES T ER Fall 2015-Spring 2019 I N S T R UCT OR Variety P R OJ ECT Logo Design

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182

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<PROJECT EIGHT>

THE BEGINNING

捌 / 捌 起始

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184

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<PROJECT EIGHT>

THE BEGINNING

捌 / 捌 起始

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01 02 03 04 05 06 07 <08>


<PROJECT EIGHT>

THE BEGINNING

捌 / 捌 起始

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01 02 03 04 05 06 07 <08>


<PROJECT EIGHT>

THE BEGINNING

捌 / 捌 起始

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01 02 03 04 05 06 07 <08>


<PROJECT EIGHT>

THE BEGINNING

捌 / 捌 起始

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01 02 03 04 05 06 07 08

Thank You All.

TO FAM I LY —

To my family, thank you for instilling so much love, determination, hard work, and dedication, in me. To mom and dad; I could have never down this without your guidance, support, love, and reminders to keep a balanced life.

TO PRO FE S S O RS —

Through your guidance I have learned that I can achieve anything when I push myself. For that, thank you - Mary Scott, Megumi Kiyama, Thomas McNulty, Ariel Grey, Paul Derby, Phil Hamlett, Andrew Cambouris, David Hake, Dean Wilcox, Brain Toth, Julia Brown, Nita Ybarra, and Bob Slote.

TO FRI E N D S —

To my friends and classmates, thank you for checking up on me, feeding me, and inspiring me. I do not think I could have kept my sanity over the past four years with you guys.

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<THANK YOU>

THE END

终章

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<SELECTED WORKS 2015 - 2019>

01 02 03 04 05 06 07 08

Colophon

CO N TAC T —

Jieyu Wu

T EL E PH O N E —

+1 415-939-0596 / +86 13810119186

EMAI L —

echowu1996@gmail.com

W E B S I TE —

jieyuwudesign.com

S CH O O L —

Academy of Art University - Undergraduate School of Graphic Design

I NSTRU C TO R —

Mary Scott

P RI N TI N G —

Giant Horse Printing

BI N DARY —

Key Printing and Binding

P H OTO G R A PH Y —

Peter Barrot

T EX T STO C K —

Mohawk Superfine Eggshell 100lb Text

FO N TS —

Averta, Theinhardt, Didot, IBM Plex Sans

194


<COLOPHON>

THE END

终章

195


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Jieyu Wu Selected Works  

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