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Working for the Local Sustainable Transport Fund Marketing & New Media


From d r o A W rman No MP r e Bak

“The Local Sustainable Transport Fund provides new and improved infrastructure and services that benefits the travelling public – these benefits can be greatly increased through strong, clear marketing. Effective information schemes can ensure more usage, which in turn supports local economic growth and helps cut carbon.” Norman Baker MP, The former Parliamentary Under-Secretary of State, Department for Transport


Do e W t Wha

Greentraveller is an award-winning digital agency, specialising in producing sustainable transport videos, city transport maps and leaflets, web and app design, and social media campaigns. Video production Our experienced film production team has produced over 100 high definition videos on sustainable transport and tourism. Social Media Our team of new media professionals provide advice on how to use social media, including Facebook, Twitter, Pinterest, Google+. Training Workshops & Webinars We organise workshops and webinars that provide professional training on making the most of new media. Web and App Design We provide Responsive Web 2:0 interface for desktop, smartphone and tablet access, native and non-native apps. Printed City Maps and Leaflets We produce handy, pocket-sized maps and leaflets promoting public transport and urban green spaces. Research Reports We provide initial scoping services and feasibility assessments for Local Sustainable Transport Fund programmes. Content Publishing Our team of professional travel writers provide a range of printed and online publishing services.


Nottingham’s tram system connects with the city’s main railway station, transporting passengers across the city centre in 5 minutes. Photo: Greentraveller


o Vide

Video Production High Definition, High Impact short-form videos produced by our experienced film production team. Greentraveller produces videos that encourage school children, students, commuters, residents and visitors to travel car-free by bike, bus, train and tram, as well as videos about electric vehicles and car-sharing.


o Vide

Video Production Greentraveller has produced over 100 videos for local and county councils, national tourist boards (e.g. VisitEngland) and major transport providers (e.g. Brittany Ferries, Rail Europe). Case Study Greentraveller was commissioned by the LSTF Two National Parks programme to produce a series of high definition videos encouraging both residents and visitors to explore the New Forest National Park on the New Forest Tour.

If a picture paints a thousand words, then how many does a video? "The Greentraveller team have been excellent to work with on creating both editorial and commercial videos for Eurostar. We’ve been very impressed by their professional and can do attitude and the digital material that they have produced for us has been of a very high standard. We wouldn’t hesitate to recommend them." Lucy Drake, Senior Press Officer, Eurostar


Soc

ia

ia d e lM

Social Media Training Greentraveller provides one-to-one advice on how to make the most of social media, including specific campaigns regarding smarter travel. Greentraveller provides advice on: • Facebook Campaigns • Facebook Prizes and Competitions

• Facebook Advertising

• Twitter Trips

• Social Search

Case Study In 2011, Greentraveller was commissioned by Rail Europe to run a social media campaign, which resulted in: • Average of over 100 new followers on Twitter every day, for 10 days. • Bookings for Rail Europe’s InterRail tickets (during peak season) increased 98%.

• Traffic to Rail Europe’s blog pages increased 114%. "I've worked with Richard and the Greentraveller team on numerous occasions in recent years (producing videos and social media campaigns) and they consistently deliver quality results, within the agreed schedule and budget. From initial concept planning to final delivery, the team are a pleasure to work with." Amanda Monroe, Media Relations Manager, RailEurope Limited


ps

ho s k r Wo

Workshops We organise training workshops on marketing and new media. Latest: Using New Media and Marketing to Deliver Behavioural Change through LSTF, 16 April 2013, Nottingham. Topics and Speakers: Shared journeys: social media best practice in public transport Mark Frary, Editor of Public Sector Travel and former Business Travel Editor of The Times.  iTravel York, Promoting sustainable travel with social media David Short, Sustainable Transport Service, City of York Council. Build it, and they probably won’t come – the importance of marketing to create behavioural change Phillip Darnton, Executive Director, Bicycle Association. Using Marketing to Campaign for Better Transport Stephen Joseph, Chief Executive of the Campaign for Better Transport. “I welcome all opportunities for local authorities to develop their operational effectiveness through training and sharing best practice, so was pleased to hear of Greentraveller’s conference.” Norman Baker, former Parliamentary Under-Secretary of State, Department for Transport


ine Onl ars in Web

Online Webinars We organise and run online workshops (webinars) and short presentations and webcasts on how to use social media and video-on-demand training. Our webinars provide the opportunity for voice and video chat to be shared simultaneously from different geographical locations.  • Real-time point-to-point communications as well as multicast web conferencing from one sender to many receivers. • Slide show presentations.

• Live or Streaming video where full motion webcam, digital video camera or multi-media files are pushed to the audience.

• Web Tours.


arch y e s Re ltanc su Con

Research Reports Greentraveller provides initial scoping services and feasibility assessments for LSTF programmes. Case Study 1: Jan/Feb 2013

Greentraveller was commissioned by the LSTF Two National Parks programme to provide a feasibility assessment for a rail and bike initiative.

Case Study 2: Current

Greentraveller has won the tender for the LSTF Two National Parks programme to conduct an inventory of walking and cycling services (including guided and self-guided walks and cycle rides, bike hire, cycling and walking events), and to identify gaps in provision and visitor experiences.


s

Map

Printed Maps and Leaflets Handy pocket-sized maps for where to sleep, eat, shop, local activities and events, and how to travel around the city on foot and by public transport. In association with VisitEngland. Green London “This guide is a treasure.� Livia Firth, owner of Eco Age

Printed using waterless offset on 100% recycled paper with vegetable oil based inks.


Commuter Power: Two-thirds of all journeys are under 5 miles – many of these trips could be walked, or made by bike or public transport. Photo: Greentraveller


Web n ig Des

Responsive Website Design Greentraveller designs and manages websites for desktop, tablet and smartphone using responsive web design technique.

Case Study

Greentraveller has been awarded a three-year contract to design and manage a website, app and other new media services (including running the Facebook, Twitter and Google+ pages) of the New Forest Tour for the LSTF Two National Parks programme, from summer 2013.


s

App

App Design and Development Greentraveller produces both Native and non-Native Apps using the latest browser-based HTML 5 technology.


ine l n O tent n o C ing h s i l Pub

Travel Writing Services Professionally written, quality writing from our team of experienced travel writers. Our team of professional writers has years of experience in writing engaging, entertaining copy about sustainable transport for books, magazines and national newspapers, including the Guardian, The Times, and The Telegraph.

Case Study: Jan/Feb 2013

Eurostar commissioned Greentraveller to research and write a series of city guides to be published on the new Eurostar website. As a result, Eurostar has invited Greentraveller to be included amongst an exclusive list of Eurostar partners who it describes as being ‘the leading authorities in sustainability’ and have been carefully selected as ‘experts in their own field’.


The Greentraveller Team W

e e Ar W ho

Our team of over 20 new media professionals and writers has excellent connections with the press and a proven record for how best to reach consumers via a wide range of media, PR and advertising platforms. Media Savvy Our team of over 20 travel journalists and writers have excellent connections with the press and we have a proven record in how to best reach consumers via a wide range of media, PR and advertising platforms. Innovation and Cutting-Edge Creativity in conveying sustainable transport to consumers in an inspirational and engaging manner both in traditional press and new media, in particular via digital platforms, including websites, mobile sites, video production and social media. Contract Specialists We work closely with a variety of contracted specialist to deliver bespoke campaigns depending on availability, timescale and expertise. This enables us to pick and choose contractors and agencies with the most appropriate skills. Planning and Implementation of projects and digital marketing campaigns that raise awareness of sustainable transport.


hip s g a Fl Our bsite We

Greentraveller.co.uk We design, manage and provide the content for the award-winning website greentraveller.co.uk, which provides information on short breaks and holidays that are reachable by public transport.

“The leading British website for eco travel – great news, green travel tips and inspiration for a low-impact holiday.”

Greentraveller.co.uk includes over 2,000 short breaks and holidays reachable by public transport, with door-to-door journey planners and online booking for public transport tickets.


The LSTF provides a huge opportunity to facilitate behavioural change by marketing sustainable transport to the large student population. Photo: Go South Coast


City n e Gre ides Gu

Green City Guides on greentraveller.co.uk Our team of professional travel writers produce online city guides linking sustainable transport to local businesses. “You’ve caught the essence of the city really well and your copy flows beautifully. “We’re loving our developing relationship with Greentraveller.” John Carmichael, Marketing Manager, VisitBrighton


Site traffic at a glance r’s e l l e trav tats n e e Gr site S Web


Press Coverage and Awards

s Pres ge era Cov

Greentraveller.co.uk was shortlisted as Best Online Consumer Publication in the 2013 British Travel Press Awards that recognise excellence and achievement in travel writing, photography and broadcasting.

I ncluded in The Times list of the Top 50 Travel Websites

“The best place to visit to find lowcarbon holidays”

“The first place to look for green holidays”


of s e l mp Exa ients Cl


Nantes, France. LSTF teams can learn much from the experience of marketing sustainable transport in European cities. Photo: Greentraveller


ct onta

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Working for the Local Sustainable Transport Fund To discuss the opportunities of working with Greentraveller, please contact: Richard Hammond Chief Executive richard@greentraveller.com

Chris Gregory Head of Business Development chris@greentraveller.com

Greentraveller Limited 7-9 North Parade Buildings Bath BA1 1NS Tel: 01225 326888

This document is printed with vegetable oil based inks on 100% FSC recycled paper using no chemicals or water in the printing process, by a ‘zero waste to landfill’ printing company.


Greentraveller LSTF Information Pack  

We offer consultancy for public & private sector clients. Our team of writers and sustainable transport professionals bring a wealth of expe...

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