Winter Wonderlights Sponsorship Opportunities

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Winter Wonderlights is a spectacular outdoor light show experience that has quickly become a favorite Greensboro holiday tradition. As the sun sets, the GSC’s 22-acre zoo becomes immersed in shimmering lights and dazzling colors while festive music fills the air.

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DECEMBER 31, 2023
NOVEMBER 22
JINGLE BREW 11.17.23 | POLAR PREVIEW NIGHTS 11.06.23-11.20.23 OPEN TO THE PUBLIC

N E W T H I S Y E A R

The 2022 Winter Wonderlights ad campaign goal was to build upon the awareness and excitement created in the Triad in 2020 and 2021. We also expanded the geographic footprint to include Raleigh/Durham and Charlotte and increased digital spend and tactics to reach the target where they are regardless of device or platform

A Triad-wide multi-touchpoint, multi-platform campaign utilized traditional media and the mass reach of broadcast and cable TV, local radio, magazine, and out-of-home as well as digital tactics including social media, streaming audio, Connected TV, eNews, and banner ads.

2022

RESULTS

Total Impressions: 33.3M+

Reach/Frequency: 90-95%/14x

WINTERWONDERLIGHTS BENEFITS TITLESPONSOR $75,000 (oneyear) $100,000(twoyears) PREMIER $25,000 PLATINUM $20,000 GOLD $15,000 SILVER $5,000-10,000 BRONZE $1,000 AllPaidRadio,Print,TVand OutdoorMarketing (Logoand/orName Recognition) MemberConnectionDigital Magazine (Logoand/orName Recognition) EmailNewsletters (Logoand/orName Recognition) EventAudioWelcome Message (Logoand/orName Recognition) On-sitePresenceOpportunity EventGuides,Websiteand Signage(DayandNight) JINGLEBREW SipandStrollTickets 50 25 15 12 10 4 ExclusiveUseofHospitality SpaceforOneNightDuring Event WinterWonderlightsTickets 50 25 15 12 10 4 GSCGeneralAdmission Tickets 25 15 10 8 5 SKYWILDTickets 20 15 10 8 5 PREMIER REVOLUTION RIDGE PLAZA GREAT HALL SHOW ZONE AQUARIUM PLATINUM WINTRY WELCOME CAROLINA CHRISTMAS STARRY NIGHT WILD WALK FOREST OF LIGHT(INCLUDING TREEHOUSES AND TUNNEL) SILVER DINO DISCO CAROUSEL PHOTO OPS Deadlines may apply Benefits are subject to change due to unforeseen circumstances EMAIL KATHY NEFF AT KNEFF@GREENSBOROSCIENCE.ORG FOR MORE INFORMATION GOLD PEPPERMINT PATH PENGUIN PLAY ZONE POLAR POND BRONZE ACKNOWLEDGEMENT AT WREATH WALL AT BARN

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