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FASHION: IT’S TIME FOR A REVOLUTION BY LAURA MADDEN

WHAT YOU CAN DO AT HOME:

1. Shop your own closet; restyle and repurpose the clothing you already have. 2. Host or attend a clothing swap. 3. Shop secondhand (the most sustainable means of shopping). 4. Repair what you already own. 5. Sell, consign or donate unwanted items. 6. Wash your clothing in cold water, only when needed, and air dry. 7. Shop local. 8. Shop from sustainable and ethically produced brands. (www.remake.world) 9. Purchase natural fabrics such as cotton, wool, linen, silk, hemp, cashmere, alpaca, which use fewer chemicals and less energy to produce.

Photo courtesy of Goodwill AZ. Clothing provided by Goodwill AZ, styled by Laura Madden.

F

or most of us sustainability lovers, April is a month to celebrate our planet Earth; it’s Earth Month! But if you are new to the sustainable fashion movement, you might not be aware that April marks a significant turning point in fashion too: Fashion Revolution Week. On April 24, 2013, Rana Plaza factory in Bangladesh collapsed, killing over 1,000 garment workers and injuring many more. The following year, Fashion Revolution Week became a global movement held on the anniversary of this horrific tragedy to demand greater transparency, sustainability and ethics in the fashion industry. Fashion Revolution Week 2019 takes place from April 22 to April 28. This month there are two global commemorative events, Earth Day and Fashion Revolution, that coincide, shining a spotlight on how intimately the environment and fashion industry are interwoven. All garments essentially originate from the Earth’s resources – soil, water, crops and energy. Unfortunately, at this time, the fashion industry demands more resources than the planet is able to provide. Something must change. The industry must slow down. The good news is that it starts with us; there is a lot we can do to revolutionize how fashion is fashioned. For starters, we all can take part in joining the Fashion Revolution. This can be as simple as making small changes in our everyday choices and our purchases. Every small step we take creates a ripple effect that contributes to a massive global movement over time. Join the Fashion Revolution Week #whomademyclothes campaign and reach out to clothing brands on social media using the hashtag; brands and producers are encouraged to respond with the

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greenliving | April 2019

10. Rent or borrow instead of purchasing to slow down the demand on the fashion industry to produce faster, cheaper clothing.

hashtag #imadeyourclothes sharing who and where your clothes were made to demonstrate transparency in their supply chain. Fashion Revolution was developed to create lasting change, raise awareness, and unite consumers and brands to work together to change the way our clothes are sourced, produced and consumed. If we as consumers demand transparency, brands will be forced to adopt environmentally and ethically fair practices to protect both the planet and the people who make our clothes. It’s time for a revolution. It starts with you and me – all of us can contribute to the making of a more fair and just fashion industry. Unfortunately, there is a tremendous human and environmental cost to fashion that this industry does not want you to know about. Many garment workers are not only treated unfairly, but they are often forced to work in inhumane working conditions and are even abused. The fashion industry is still one of the largest polluters of the Earth. I first became aware of these environmental and ethical injustices through the documentary The True Cost. If you have not seen it, please do. I will also be holding a webinar this month (April 10, 12 pm at http://bit.ly/REFASH) sharing my own personal CliffsNotes version of curating a sustainable wardrobe. Laura Madden is a sustainable fashion advocate, influencer, stylist and model who reports on the intersection of style, sustainability and selfesteem on both her blog, the ReFashion Report, and various conscious lifestyle publications. Laura also serves as a global ambassador for nonprofit Remake, a board member with San Francisco Fashion Community Week, and is a co-founder of AZ Sustainable Fashion. For more sustainable style and shopping tips, check out www.iamlauramadden.com and follow her on instagram @iamlauramadden.

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Profile for Green Living AZ magazine

Green Living April 2019  

Happy Earth Month! You probably already know that April 22 is Earth Day. This year marks the 49th anniversary of the “birth of the modern en...

Green Living April 2019  

Happy Earth Month! You probably already know that April 22 is Earth Day. This year marks the 49th anniversary of the “birth of the modern en...

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