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Program October 7th & 8th Cobb Galleria Centre | Atlanta, GA


2008 Sponsors


2008 Sponsors


SouthEast LINK

SouthEast LINK is a leading supplier of cleaning and janitorial products, equipment and training. Based in Atlanta, Georgia, SouthEast LINK is acknowledged as a leader in “Cleaning Green for Health� through its consultancy services, products and training. SouthEast LINK also develops leading-edge Green Cleaning strategies and programs for Georgia schools and colleges and is recognized as a specialist in the educational sector.

Canvas Systems

Canvas Systems is a leading, global supplier of refurbished and used IT equipment and systems. Founded in 1998, Canvas Systems provides quality used Information Technology equipment to companies worldwide. With revenues of $138 million in 2006, Canvas has experienced amazing growth and financial profitability over the past eight years and is currently ranked #188 on the VARBusiness 500. Renewable Choice Energy.


The Home Depot Foundation

The Home Depot Foundation is a 501(c)(3) organization that was established in 2002 to further the community building goals of The Home Depot by providing additional resources to assist nonprofit organizations. The Home Depot Foundation has seen firsthand how increasing access to affordable housing changes people’s lives, gives them hope and alleviates years of frustration. Since its formation, The Home Depot Foundation has granted $70 million to nonprofit organizations and supported the development of more than 50,000 affordable, healthy homes. While focused on building affordable homes, The Home Depot Foundation is also committed to improving the overall health of our communities. Taking a long-term, comprehensive approach to building healthy, stable communities where families can thrive, the Foundation invests in the planting and restoration of trees along streets, in parks and in schoolyards; the building and refurbishment of community play spaces; and the revitalization of school facilities.


Broadcast Atlanta

BroadcastAtlanta, LLC is a local media company that owns and produces HD Web shows and Websites for Atlanta communities and organizations. BroadcastAtlanta provides custom viral video production and distribution services for organizations across Atlanta.

Canterbury Press

Canterbury Press helps businesses achieve their goals through printed communications. Additionally, we’re a leader in environmental issues. We’re one of a select group of printers in Georgia who have attained certification from the Forest Stewardship Council.


In 1995, NewFields created a new way of conducting engineering and environmental projects. Our business model emphasizes senior practitioners rather than managers with a large staff that must be constantly supported with new work. This allows us to focus on customer needs, and not ours. Our skill is creating structure out of the chaos that arises from business dilemmas.

Renewable Choice Energy

Renewable Choice Energy is a leading provider of renewable energy and carbon offset credits to organizations and individuals around the country. Our company’s main goal is to provide opportunities to help move our society towards a more sustainable future.


In Alliance with


The Building Owners and Managers of Atlanta The Building Owners and Managers of Atlanta (BOMA) represents one of the largest industries in metropolitan Atlanta – commercial real estate. BOMA membership includes building owners, property managers, facility managers, and building engineers. The German American Chamber of Commerce The German American Chamber of Commerce of the Southern United States (GACC South) was founded in 1978 to promote and support bilateral trade between Germany and the US. We are a private, non-profit organization and serve as the official representative of German trade in the southeastern US. Georgia Hotel and Lodging Association GHLA Georgia Hotel and Lodging Association GHLA is the state’s non-partisan trade association representing the lodging industry. Originally founded in the 1907, its mission is to promote, protect and educate the lodging industry around the state and to ensure positive business growth for its members. SouthEast Green Our intention is to provide business professionals and consumers with a comprehensive directory listing of local and regional businesses that offer green & organic products and services will help you find anything from green building & landscaping products to energy saving products to non-toxic consumer goods.


Advisory Council

Ira Blumenthal Captain Planet Foundation

Lynn Brindell The Weather Channel

Phillip Consolino SouthEast LINK

Dennis Creech Southface Gabriel Eckert Building Owners & Managers Association (BOMA) Atlanta

Alan Farmer RCRA Division, EPA

Katie Kirkpatrick Metro Atlanta Chamber of Commerce Mark Lethbridge Arcadis

Claire McLeveign City of Atlanta Claudia Patton Edelman Jack Perko Allied Waste Industries

Lee Peterson Reznick Group

Martin Rickerd British Consulate General

Laura Turner Seydel Turner Foundation Trustee Dan Silk Georgia-Pacific Meredith The Weather Channel Fierman Smith Jim Sprouse Georgia Hotel & Lodging Association

Charles Whatley Atlanta Development Authority

Kristian Wolf German American Chamber of Commerce


steering committee

Jack Adelman SouthEast LINK

Audrey Baker U.S. Environmental Protection Agency Jay Bassett U.S. Environmental Protection Agency Laura Case Emory University Debby Cannon Georgia State University Ellie Westman Chin Atlanta Convention & Visitors Bureau

Jodi Consolino SouthEast LINK

Phillip Consolino SouthEast LINK

Christy Cook Sodexo

Erin Croom Georgia Organics Sandra Cummins Southeast Green Holli Hines Easton Origen Partners, Inc. Nema Ethridge CIFAL Atlanta Holly Elmore Green Food Service Alliance Roman Gau Arcadis

Paula Gordon The Paula Gordon Show

Randy Hartmann Department of Community Affairs, State of Georgia Denise Holland Georgia Hotel & Lodging Association

Bill Hosken Solar Energy Marketing


Jon Johnston U.S. Environmental Protection Agency

Kim Karch The GreenBridge Council Owen McKeon Arcadis

Dan Loudermilk P2AD - Pollution Prevention Assistance Division, Georgia Dept. of Natural Resources Naomi Mann Naomi Mann Interiors

Carson Matthews Harry Norman/EcoBroker monica mosley Allied Waste

Sonya Moste Atlanta Development Authority Lewis Perkins Mohawk Industries

Barbara Petit Georgia Organics

Karen Rhymer Waldenour

Alice Rolls Georgia Organics

Kelly Schwartz Building Owners & Managers Association (BOMA) Atlanta Meredith The Weather Channel Fierman Smith

Bill Stolz Consulate General of Canada

Ben Taube Southeast Energy Efficiency Alliance paula vaughan Perkins + Will Ellen Wickersham Atlanta Development Authority


Jennifer Wilson CIFAL Atlanta

Dear GreenBusiness Works EXPO 2008 Attendee, Welcome to the GreenBusiness Works EXPO 2008! Your attendance at this important event is representative of our company’s belief that there are people in communities, nationally and internationally, who want their work to combine good business sense and responsible treatment of our environment. Each day we show that our practices can be a reflection of our values, which is the mission behind the first GreenBusiness Works EXPO. GreenBusiness Works EXPO 2008 is an environmental event offering innovative instruction and best practices on topics ranging from sustainability programs to products that support environmental stewardship. The programs conducted during this two-day conference are designed to show how “going green” can preserve our environment, as well as provide a dynamic return on investment for businesses and communities. Once you learn how to go green in the breakout sessions, visit our exhibitors on the trade show floor and develop new business relationships with them. Take these new relationships with you to the office and get down to sustainable business. As with any event or organization, we all have a lot to learn and further to travel. To ensure the EXPO is an eco-conscious event, we have put several plans in place to deliver on our commitment. For this event, the Cobb Galleria Centre worked (continued on next page)


(WELCOME LETTER continued) diligently with us to implement our green meeting requirements; Atlanta Community Food Bank will be the recipient of our food waste for composting; the badge you are wearing is compostable; Canvas Systems supplied us with laptops for meetings rooms so we could reduce handouts; our electrical consumption is being metered for us and the pre-event planning meetings and your data to attend is being compiled. We have contracted with Renewable Choice Energy, a leading provider of renewable energy and carbon offset credits, to calculate our footprint. As a commitment to transparency in our business practices, we will share our environmental impact and our off set totals with you post event. I would like to thank our lead sponsors, SouthEast LINK, the Home Depot Foundation, Canvas Systems, Broadcast Atlanta and New Fields for their generous support. In addition to the tremendous contributions they have made to this event, they are all shining examples of organizations that “walk the talk� when it comes to sustainable practices. This EXPO would not have come to fruition without the help of our well-connected advisory council and steering committee. Their advice, council, relationships and indefatigable energy, and creativity have been vital. Generous thanks goes to Sue McCray for her support in the foundational development of these groups. We have developed some very special working relationships with organizations that share a common commitment to caring for the environment. These include GA Hotel and Lodging Association, Building Office and Management Association of Atlanta, German American Chamber of Commerce, Partnership for a Sustainable GA and Southeast Green. These organizations stepped up and promoted the EXPO to their stakeholders, believing in a shared vision for educating and advocating environmental sustainability.


The printing of our program is generously donated by Canterbury Press and in keeping with our commitment to an ecoconscious event, printed our program on FSC certified paper with eco-friendly ink. We also have visitors and guests from beyond our borders who are exploring ways to do business with our community. The Atlanta International Trade Mission has joined us for our opening day and we welcome them to our city and our event. How do you thank a team that dug deep, worked tirelessly, sweated the small stuff and laughed when we needed it? I applaud the GreenBusiness Works Expo team which includes KPK & Company, our PR and marketing communication firm; Cathy Llewellyn and VAST Consulting, our web design and interactive marketing firm; loaned Southeast LINK executive Jodi Consolino; all-around Green Girl-Atlanta, Esther Ayers; and Sandra Cummings, programming guru with Southeast Green. Most of all, I would like to thank you for your attendance. Without your presence, none of this would be possible. We are grateful you are here and appreciate the opportunity to be of service to you. We hope you enjoy learning at the GreenBusiness Works Expo 2008 and I personally encourage you to take at least one lesson from this event and implement it. If we all do that, we can change our businesses, our communities and our world for the better. Sincerely,

Stephanie Stephanie Armistead General Manager


Schedule at a Glance Tuesday, Oct. 7th

Exhibitors Load In - Exhibit Hall B Registration

7:00 am - 10:00 am 7:30 am - 4:30 pm

Pre-Function Area – Exhibit Hall B Coffee Café - Exhibit Hall B

7:30 am - 11:00 am

Exhibits Open - Exhibit Hall B

10:00 am - 7:30 pm

Breakout Sessions

10:00 am –10:45 am

Breakout Sessions

11:00 am – 11:45 am

Opening General Session Lunch & Keynote Speaker, Andy Savitz

11:45 am - 1:00 pm

Exhibit Hall C


Breakout Sessions

1:30 pm – 2:15 pm

Breakout Sessions

2:30 pm – 3:15 pm

Organic Break – Exhibit Hall B

3:00 pm - 3:30 pm

Breakout Sessions

3:30 pm – 4:15 pm

Breakout Sessions

4:30 pm – 5:15 pm

Green Hall Meeting – Solar Summit Exhibit Hall C

5:30 pm - 6:30 pm

Green Hall Meeting Reception – Meet & Greet our Panelists Exhibit Hall B

6:30 pm – 7:30 pm

Schedule at a Glance Wednesday, Oct. 8th

Registration Pre-Function Area – Exhibit Hall B

7:30 am - 9:00 am

Coffee Café - Exhibit Hall B

7:30 am - 9:00 am

Exhibits Open - Exhibit Hall B

7:30 am - 7:30 pm

General Session Keynote Speaker, Scott Seydel

9:00 am - 9:45 am

Exhibit Hall C Exhibits Open - Exhibit Hall B

10:00 am - 7:30 pm

Breakout SessionS

10:00 am – 10:45 am

Breakout SessionS

11:00 am – 11:45 am

Recognition Luncheon Exhibit Hall C

11:45 am - 1:15 pm

Breakout Sessions

1:30 pm – 2:15 pm

Breakout Sessions

2:30 pm – 3:15 pm

Organic Break – Exhibit Hall B

3:00 pm - 3:30 pm

Breakout Sessions

3:30 pm – 4:15 pm

Breakout Sessions

4:30 pm –5:15 pm

Green Hall Meeting – From Farm to Fork 5:30 pm – 6:30 pm Exhibit Hall C Green Hall Meeting Reception – Meet & Greet our Panelists Exhibit Hall B

6:30 pm – 7:30 pm


Going forward, I want to change the following at my office:

Contacts I made that I want to do business with

Topics I want to know more about and who I can call:


Breakout Sessions TUESDAY, OCTOBER 7


TuesDAY, OctOBER 7

Green Development & ROI: Achieving Positive Results 10:00 am | Room 101 The social benefits of green building are generally accepted as good, worthwhile and needed. However, there is a wide range of positions regarding the cost of green buildings which tend to be fuelled by speculation or fear of the unknown rather than concrete data. Like all buildings, some are expensive but most are not. The cost directly associated with green buildings can be divided into four broad sectors; the green building consultant, the design, the construction and the life of the building. All of these areas have the potential to increase or reduce project costs thus affecting ROI. This session will focus on these elements and point out how they combine to maximize the ROI for a green building project. Current industry data and local examples will be cited. Presented by:

Jeffrey Ross-Bain, Smith Dalia

Green Roofs – An Effective Solution to Energy Conservation and Energy Savings for Existing Commercial and Government Buildings 10:00 am | Room 120 Presented by: Dan Loudermilk, P2AD Jim Lohmann, Tremco / Weatherproofing Technologies Inc. Mary Ann Uhlmann, CEH


TuesDAY, OctOBER 7

Lifecycle Building Challenge 2 10:00 am | Room 107 The Lifecycle Building Challenge is the design of building materials, components, information systems and management practices to create buildings that facilitate anticipated future changes to and adaptation or dismantling for recovery of all systems, components and materials. Presented by: Pace Pickel CSI, CDT, IIDA, USG Architect Pam Swingle, EPA

Use of Recycled Materials for Drainage Infrastructure 11:00 am | Room 101 With advancements in plastics technology, the feasibility of utilizing recycled plastics materials for us in drainage infrastructure systems has never been greater. This session will discuss the benefits of these recycled construction materials as well as the relative environmental benefit as compared to their counterparts. Presented by: Kevin Miller, ADS

Making Green Buildings Healthy (AIA Course Credits - 1 LU HSW) 11:00 am | Room 120 Some greening methods may cause illness for occupants, unless we incorporate human health as an overriding greening requirement. Examples include materials that off-gas and building envelopes that allow condensation and mold growth. Greening and health can be combined efficiently in buildings, by using low-pollution interiors, economical ventilation and full air movement control using air barriers. Presented by: Bruce Small, Icyene


TuesDAY, OctOBER 7

How to Achieve Your Green Building Goals – USGBC and AIA Resources 11:00 am | Room 107 Presented by: Laura Case, Project Manager Green Building Specialist, Planning Design and Construction, Emory University

Socially and Environmentally Responsible: Aligning Your Investments with Your Values 1:30 pm | Room 101 Learn the basics of socially responsible investing from Peter Krull, president of Krull and Company, one of the East Coasts leading socially and environmentally responsible financial service firms. Presented by: Peter Krull, Krull and Associates

Using Engineered Soils and Landscaping to Achieve Effective Watersheds 1:30 pm | Room 120 Learn how engineered Soils and Landscape Systems (ES&LS) are emerging as low impact development (LID) tools that can be used to mimic predevelopment hydrology and preserve water quality in developing watersheds. Real world experiences will come to life as a case study in installation and maintenance is revealed by Ron Culpepper with The Weather Channel. Wayne King will review how healthy soil and landscape systems provide many important stormwater management functions; when properly designed, these systems route stormwater runoff through functional landscapes that store, infiltrate, evaporate, filter, and slow the velocity of stormwater runoff, (continued top of next page)


TuesDAY, OctOBER 7

reducing both peak flows and volume. Engineered soils are now being designed with compost and mineral aggregates in a measurable way so as to meet specific soil quality and depth requirements and perform to a standard of permeability, stability, and fertility. Presented by: Wayne King, ERTH Products

The Bad Logic of an “Average” Building 1:30 pm | Ballroom f Humorous delivery of a serious message presented by a 60-year veteran of cleaning. Upgrading tools and supplies, improving techniques and adjusting the frequency of cleaning schedules – along with a dose of maintenance free design – reduces labor and many other building costs. Don will teach from his 50 years of “Done it and still doing it today…” experience. Presented by: Don Aslett, Don Aslett, Inc.

Successfully Implementing Environmental Measurements for Municipalities 1:30 pm | ballroom d Hear an overview of the Mayor Franklin’s Charge to make Atlanta one of our country’s greenest cities. Mayor Franklin is a signatory of the US MAYOR’S CLIMATE PROTECTION AGREEMENT and has implemented a public private partnership to deliver on her initiatives. Panelists with provide status and direction of how the Mayor’s team is successfully implementing measurements for municipalities to target the goals set forth by the US Mayor’s Climate Protection Agreement and how the capital of the southeast is progressing as it implements the necessary policies and programs within city government. (continued top of next page)


TuesDAY, OctOBER 7


Tom Weyandt, Director of Comprehensive Planning Division for ARC


Rob Hunter, Deputy Commissioner of Watershed Management, City of Atlanta Joe Basista, Commissioner of Public Works, City of Atlanta

Finding Water Through Rain 1:30 pm | Room 107 This presentation will discuss concepts on how to manage our finite water supply more naturally through Rain Harvesting, Earthworks, Green Roofs, Pervious Concrete and Biomimicry. This is a general overview explaining about natural and low energy using concepts that will improve water efficiency, improve water quality, recharge groundwater, reduce stormwater and lower infrastructure costs. Some of these concepts have been used for thousands of years while others for decades. They are proven to work and when assessed through life cycle costs analysis are significantly less costly then the methods used currently. These concepts can be used on any scale from single homes, neighborhood, commercial and retail developments. Presented by: Steve Williams, BuildingGreener

Incorporating Renewable Energy in New or Existing Commercial and Government Buildings 2:30 pm | Room 101 This session is a panel discussion amongst actual developers of real estate, solar, and fuel cell projects discussing the technologies, financing, use of tax incentives, current financing market environment, and practical challenges of incorporating renewable energy in new or existing commercial and governmental buildings. (continued top of next page)


TuesDAY, OctOBER 7

Moderated by: Lee Peterson, Reznick Group Panelists:

Scott Burton, Morris Manning and Martin C. Scott Akers, Principal, Register & Akers Keith Spitznagel, Logan Energy Ken Doble, Principal, Chief Operating Officer, Miles Development Scott Clark, CEO, Appalachian Energy Brett Weal, Sr. Manager, Reznick Group

Making the Green Leap: Fast track to LEED EB 2:30 pm | ballroom c Healthy air in buildings is a leading concern and switching to non- toxic chemical cleaning and other green cleaning products will help you achieve your goals to be green while reducing your overall maintenance costs. Enjoy the discussion with a business leader who has made the Green commitment and lived to tell about it! Learn what you can do to get started going green. Cleaning Green can help you achieve up to 40% of your LEED EB points. Presented by: Phillip Consolino, President, SouthEast LINK

Landscaping with Minimal Water for Cities 2:30 pm | Room 120 Presentation explores the use of landscape materials and procedures for parks, greenways and residents that are sustainable with minimal use of water. Presented by: Michael C. Farmer, Associate Professor, Texas Tech University, Agricultural & Applied Economics & Range, Wildlife, & Fisheries Management


TuesDAY, OctOBER 7

Governmental Policy and Financial Approaches 3:30 pm | Room 120 This presentation reviews existing state policies and discusses policy flaws and specific suggestions to cure such flaws. Business executives, leaders, state and local policy makers, regulatory authorities, and private citizens are encouraged to attend. Presented by: Lee Peterson, Reznick Group

Value of Water: Should What We Make Affect How Much We Take? 3:30 pm | Room 107 A discussion of the economics of water commodity pricing and the influence on basic life needs and income limitations in that decision. Presented by: Kathy Nguyen, Cobb County Water System

Working With P2AD to Green a County 3:30 pm | Ballroom D Participants in this session will learn how Bartow County is building Green momentum with a “Green” County Commissioner and a strong relationship with P2AD. Presented by: Melissa Phillips, Assistant Director, Bartow County Office of Environmental Programs Sheri Henshaw, Director - Keep Bartow Beautiful Don Liotta – P2AD and Bartow County EvMS Partner ; Owner - Outside The Box Construction


TuesDAY, OctOBER 7

Allocating Risk and Responsibility: Addressing Potential Legal Issues Raised by Green Building 3:30 pm | Room 101 This workshop will inform attendees of the potential legal issues associated with green building. It will help attendees achieve LEED accreditation and otherwise produce “greener� developments, without any additional liabilities associated with green building. Presented by: Maura Anderson and Helen Pope, attorneys with Smith, Currie & Hancock LLP

Best Practices in Waste Management & Minimization for ROI 3:30 pm | Ballroom f A look at how businesses are investing in resource management for environmental and economic advantage. Presented by: Marcy Moneypenny, CBRE J. Daniel Silk, Vice President, Environmental Sustainability. Georgia-Pacific North American Away-from-Home Jennifer Otenti, Delta Airlines Bill Gavin, Rooms to Go Moderated by: Jon Johnston, EPA


TuesDAY, OctOBER 7

Saving on IT through e-Waste Minimization & Proper Technology Asset Management 3:30 pm | Ballroom C IT manufacturers regularly introduce upgraded versions of their technology, oftentimes a newer and better version each year. The regularity of the IT upgrade process creates constant pressure on IT organizations to replace their existing equipment in an effort to stay ahead. The demand on IT organizations to provide access to data is only increasing and users continuously expect their systems to run faster and faster. With these demands piling up, manufacturers are incented to accommodate their customers, resulting in excess IT equipment. This process leads to a constant and predictable IT Lifecycle: Purchase – Maintain – Dispose. Not adhering to environmentally sound processes surrounding this lifecycle can be detrimental to both the business and the environment. Alternatives and strategies exist to create huge IT cost savings, while concurrently reducing or eliminating the e-waste impact around the globe. The focus of Canvas Systems’ panel discussion will be placed on electronic “take-back” trends and business implications, legal considerations and savings, all while staying green. Moderated by: Mark Metz, CEO, Canvas Systems Presented by: Scott Hitch, Balch & Bingham LLP Steve Hyser, Services Director for Canvas Systems Clive Hess, Commercial VP, CompuCycle, Inc Brian Hoffman, Corus Group LLC (continued top of next page)


TuesDAY, OctOBER 7

Sponsored by:

Canvas Systems is a leading, global supplier of refurbished and used IT equipment and systems. Founded in 1998, Canvas Systems provides quality used Information Technology equipment to companies worldwide. With revenues of $138 million in 2006, Canvas has experienced amazing growth and financial profitability over the past eight years and is currently ranked #188 on the VARBusiness 500.

Incorporating Renewable Technology in Real Estate & Business 4:30 pm | Room 101 This session will review the understanding needed to use incentives to make the economic case for using renewable energy. Presented by: Lee Peterson, Reznick Group


TuesDAY, OctOBER 7

Polymer Enhanced Best Management Practices 4:30 pm | Room 107 Polymer Enhanced Best Management Practices (PEBMPs) are the enhancement or modification to current existing practices of devices and methods used to prevent or reduce soil erosion from land disturbing activities. PEBMPs can result in vastly improved runoff and storm water conditions by reducing nutrient, turbidity, metal and many common pollutant values. Applied Polymer Systems as incorporated the process of partnerships with research universities to quantify the various PEBMPs assuring that system performance and environmental concerns are the driving factors. Polymer Systems as incorporated the process of partnerships with research universities to quantify the various PEBMPs assuring that system performance and environmental concerns are the driving factors. Presented by: Steven R. Iwinski, Applied Polymer Systems, Inc.

“Tools” of Green Cleaning 4:30 pm | Ballroom C Chemicals, products, powered equipment and paper to complete the cleaning green puzzle. Presented by: Jack Adelman, Vice President, Southeast LINK

Sustainable Office Toolkit 4:30 pm | Ballroom D The Sustainable Office Toolkit is a set of resources and tools developed by P2AD to help offices of all types and size move toward sustainability through practices such as recycling, energy and water conservation, and “green” building. Presented by: Sarah Dearman, Thatcher Young, P2AD


Green Hall Meeting: A Solar Summit 5:30 pm | exhibit hall c Moderator: Panelists:

Natalie Allen, The Weather Channel Policy and Regulations: Where the Renewable Market is Going: Sam Shelton- Strategic Energy Institute (SEI) at Georgia Tech Energy in the Southeast - Policies and Programs: Ben Taube, Southeast Energy Efficiency Alliance Solar Technology: Bill Hosken, Sr., Solar Energy Marketing Federal and State Financial Incentives: Lee Peterson, Reznick Group Technology in Use-Manufacturing: Dave Gustashaw, Interface Global

Green Hall Meeting Reception – Meet and Greet our Panelists Exhibit Hall B 6:30 pm | exhibit hall b



Breakout Sessions WEDNESDAY, OCTOBER 8


Wednesday, OctOBER 8

Incorporating Energy Efficiency & Solar PV into Your Building 10:00 Am | room 102 Participants will hear the benefits of incorporating energy efficiency and Solar PV into their next project. Presented by: Keith Freeman, Bill Traver, OneWorld Sustainable

What Will it Take to Resolve the Tri-State Water Allocation Dispute? 10:00 Am | room 106 The breakout session will be in the form of a panel discussion which will be moderated by Ms Katie Kirkpatrick and will focus on the Alabama, Florida and Georgia water sharing controversy which has been under negotiations for over 5 years. The panel will provide: an insight of “what happened”, will present the various issues, and discuss what can be done in the future to solve this important issue of water use and sharing. This session is important for the Southeast, County and Municipal utility managers, business leaders as well as the general public because the outcome of water allocations will impact all water users in the Tri-state regions. Moderator: Panelists:


Katie Kirkpatrick, VP, Environmental Affairs; Metro Atlanta Chamber of Commerce Bud Badr, Chief Hydrology Section, South Carolina Dept. of Natural Resources Robert (Bob) Kerr, Environmentalist Sandy Tucker, Field Supervisor of Georgia’s Ecological Services Division, US Fish and Wildlife Services George F. McMahon, Ph.D., PE, D.WRE, PH, CPESC, BCEE, Vice President , Technical Practice Director, Water Resources, ARCADIS U.S., Inc.

Wednesday, OctOBER 8

Investing Green: Drivers in the New Economy 10:00 Am | room 114 There is a growing body of evidence that companies which manage environmental, social, and governance risks most effectively tend to deliver better risk-adjusted financial performance than their industry peers. Financial markets that are attuned to environmental issues will create permanent and powerful incentives for companies to improve their environmental performance, while also ensuring better returns for investors. Emerging growth companies delivering clean-tech products and services represent the next big wave of innovation. Clean-tech investing is at an all time high and is expected to flourish in a range of sectors, including renewable and distributed energy, advanced materials, transportation, and water purification and management. Many clean technologies are experiencing double-digit annual growth rates. Savvy investors are realizing the opportunity to capitalize on solutions that serve the needs of industry, government, and society: innovative technologies that compete on price and performance while reducing pollution, waste, and resource use. Come join the drivers of this new economy -- clean-tech investors and companies that are leading the way. Presented by: Shawn Lesser, Sustainable World Capital Michael Whelchel, Watershed Capital

The Best Idea Since Room Service: Saving Money Through Solar Hot Water This workshop is for all businesses that use a significant amount of hot water. The workshop will inventory costs and benefits of solar hot water. 10:00 Am | room 116 Presented by: Michael Shore, FLS Energy


Wednesday, OctOBER 8

Unlocking The Green Cleaning Puzzle 10:00 Am | room 115 Participants will learn the 4 steps to a complete green cleaning program as well as the benefits of sustainable cleaning for your facility. Presented by: Jack Adelman, Vice President of Education and Training for SouthEast LINK

Breaking Ground - Building a LEED HOTEL 11:00 Am | room 114 Hear one company’s decision to build their hotel in Atlanta and take the lead in LEED! Overview will include understanding the financials behind green construction in the hospitality industry, the benefits of green construction on the sales and operations side, green management practices and choosing the right team to implement a green strategy. Presented by: Rahim Charania, President, Charania Group of Companies

Kitchen Excellence: It’s More than Food Prep 11:00 Am | room 113 Hear how the best make their kitchen and property energy efficient, pest free and healthy while reducing costs and greening the grease. Learn the benefits and features of an environmentally conscious alternative to conventional pest control, green cleaning for healthy kitchens and the solutions to grease and ways to make money from it. Ideal for QSR franchise owners, full service restaurants and hotels. Panelists:

Chef Patrick Gebrayel, Dunwoody Country Club Phillip Consolino, SouthEast LINK Corey Arnold, Peachtree Pest Control Rob Del Bueno, Refuel Biodiesel Project, Southern Alliance for Clean Energy Moderated by: Adam Saslow, Newfields 34

Wednesday, OctOBER 8

Achieving Leed Certification in Existing Buildings 11:00 Am | room 102

What is the best direction for My Building- LEED Commercial Interiors or LEED Existing Building? Participants will hear the benefits & features and comparisons of going for LEED EB or LEED CI. Hear case study overview of Southern Dairies and their success. Presented by: Beri Hancock-Irving, TVS Jeffrey Ross-Bain, Smith Dalia

Emory University: Defining the University’s Role in Meeting the Sustainability Challenges of the 21st Century 11:00 Am | room 116 Emory University has made a substantial and continuing commitment to sustainability. This commitment has been on three different fronts. First, Emory has committed to reduce its carbon footprint and to become more sustainable as a member of the community. Efforts along this front have included an unprecedented commitment to LEED certified buildings on the Emory campus, integrating sustainable food practices into the campus food plan, aggressively embracing alternative energy sources in new buildings, and a continuing commitment to Emory’s groundbreaking Recycling Program. The second front, and the oldest, has been efforts to educate our students about the environmental challenges of this modern era. These efforts include incorporating environmental themes into the classroom through the Piedmont Project, planting a garden in the middle of campus, and funding student projects that take an innovative approach to environmental challenges. Finally, the University is committed to working within the Atlanta (continued top of next page)


Wednesday, OctOBER 8

community to help this community meet the challenge of becoming more sustainable. The Director of Sustainability, Ciannat Howett, works extensively with other leaders in the Atlanta community. The most aggressive efforts have been made in the area of transportation with the Clifton Corridor project and the Clean Air Campaign. Emory’s efforts show the important role that Universities can play in helping to solve societal problems. Presented by: Allison Burdette, Emory University

LEED 101 1:30 Pm | room 102 The workshop will introduce the LEED rating systems and economic and environmental benefits. This is the introductory session commonly used in LEED Charrettes. This will benefit people who are curious about, but not already highly knowledgeable about, LEED. Presented by: Wayne Robertson, Energy Ace

Energy Efficiency in the Southeast Policies & Programs 1:30 Pm | room 113 This session will explore policies and programs related to energy efficiency and renewable energy in the Southeast. Presented by: Ben Taube, Executive Director of the Southeast Energy Efficiency Marilyn A. Brown, Georgia Tech


Wednesday, OctOBER 8

Construction and Demolition: Deconstructing Green-Reconstructing Sustainably 1:30 Pm | room 106 Hear how industry and markets become transformed into a more sustainable industry. Shaw and Mohawk Carpet reveal their role to re-invent the way their industry conducts sustainable business. Gain insights and understand on how to achieve LEED points through C&D recycling and deconstructing Green. Moderated by: Georgina W. Sikorski , Carpet and Rug Institute Panelists: Beth L. Studley, LEED AP, USGBC-GA President; Holder Construction Justin Southwick, Wilmot, Inc Lewis Perkins, Director of Sustainable Strategies for the Mohawk Group Russ Delozier, Shaw Industries

Hotels - People, Process and Products – Best Practices Being Green 1:30 Pm | room 115 The presentation will be a 45 minute interactive lecture regarding practical ideas, suggestions and examples of sustainability, “being Green”, in hotels today. This workshop is ideal for owners, developers, and operators. The objective is to review; best practices in the industry today, obtain sources to improve your operation, benefits of being green. The structure of the workshop will to review the people, process and products that will help owners, developers and operators with effective sustainability, strategy and tactics. Presented by: Paul Breslin, CHA; Managing Partner, Panther Hospitality


Wednesday, OctOBER 8

Case Study: The Weather Channel, A Comprehensive Approach to Sustainability 1:30 Pm | room 116 Hear how The Weather Channel committed to LEED in their design and construction of their new HD Studio. Hear an overview from building material selection, development of onsite e-cycling and recycling programs, cafeteria initiatives, community engagement, to employee programs. Overview will also be given of The Weather Channel’s new HD Studio. Presented by: Ron Culpeper, The Weather Channel

Building for the Future: The Elements of Success – Sustainable Solutions 2:30 Pm | room 102 Today’s buildings are responsible for over 50% of greenhouse gas emissions in most cities. This session will detail how building energy use and emissions impact global warming, the environment and climate change. However, corporate social responsibility and socially responsible investing trends are resulting in greater environmental considerations in building. Case studies will be presented that show how asset management for sustainable building practices leads to successful energy use reduction and air quality improvement. Presented by: Bill Faulkner, Sales Engineer and Account Manager, Trane


Wednesday, OctOBER 8

Comprehensive Energy Management for Hotels and the Lodging Industry 2:30 Pm | room 113 Gain insight and knowledge of the comprehensive energy management initiative that has been recognized by the Environmental Protection Agency’s Energy Star program. Hear from this presenter who was honored with the Partner of the Year Award for Excellence in Energy Management for 2002 and 2003. Starwood’s energy program has been featured in publications such as Hotels Magazine; Lodging Magazine; Hospitality Business; Hospitality Technology and Buildings Magazine. Presented by: John Lembo, LEED AP1

Put Your Green Where Your Mouth Is … Getting Employee Buy-In of Sustainable Efforts 2:30 Pm | room 114 The true success of a company’s sustainable or green efforts will rely on the commitment of its employees and partners to fulfill the vision. Not only do these important audiences have to know about a company’s green initiatives, they have to believe in them and act upon them every single day. Employees and partners can stall a company’s sustainability efforts or they can become both company and community ambassadors of it if you involve and engage them in the right ways. Presented by: Sharon Goldmacher, President & CEO, Communications 21 PR


Wednesday, OctOBER 8

Case Study: InterContinental Hotels Group: Going Green in the Hotel Business 2:30 Pm | room 115 InterContinental Hotel Group will reveal their journey and case study in the development of green hotels. Presented by: Paul Snyder, Vice President, InterContinental Hotel Group

Greening Meetings & Events – Does Your Property Measure Up? 2:30 Pm | room 106 Meeting planners, chefs preparing local and organic food, green vehicles and transportation and destination management of incoming conventions-what does GREEN mean to the hospitality industry? Hear an overview and expectations from our panel about what the public sector and professionals will expect from your facility when they shop for a green meeting location. Moderated by: Karen Koser, KPK & Co. Panelists:


Alesa McArthur, PRA Destination Martha Kehoe, CMP Cox Communications Hadley Laughlin, CMP, Plan-it Friendly Mike Kersten, CEO, Elite Transportation (Elite Transportation also provided Green Ground transportation for our keynote speaker, Andy Savitz.)

Wednesday, OctOBER 8

Telecom and Data Centers: Power Hogs or Opportunity? 2:30 Pm | room 116 Green Telecommunications is a new term to many but is projected to be a $250 billion of the total $2 trillion global industry by 2013. Many industries have taken up leadership positions in climate change, most notably the building industry, but with data centers alone representing more than 1.5 percent of U.S. power usage and carbon footprint in the U.S., the telecom industry, consumers and businesses have a huge opportunity to make a positive impact on climate change by capitalizing on sociological trends. Companies can utilize remote work, virtual offices, decentralization, and democratization in the work place, alongside technologies such as virtual PBX, unified communications, integrated voice and data networks, video/voice/web conferencing, and machine to machine automation. Matt will discuss what steps companies can take to advance the greening of their technology. He will also share what his company, BetterWorld Telecom, is taking to help spearhead this movement, as well as larger industry trends and what consumers of telecom services can do today to improve their environmental as well as social positions by implementing proactive telecom strategies. Presented by: Matthew Bauer, President, BetterWorld Telecom


Wednesday, OctOBER 8

Composting: Challenges and Solutions to Getting the Waste Stream Back to the Earth 3:30 Pm | room 106 Heightened awareness leads to greater production and use of compost. Hear experts educate about the benefits of composting and compost use for soil and plant health, water quality and environmental protection. Facilitator: Panelists:

Holly Ellmore Tim Lesko, GreenCO Environmental Mgmt. Boyd Leake, Community Environment Management Wayne King, ERTH Products Stephanie Busch, GA Department of Natural Resources

Business and Communities Working Together to Achieve Recycling 3:30 Pm | room 114 Hear about the collaborative efforts of business and communities as they institute programs and initiatives to increase commercial recycling. Moderated by: Lynette Young, CEO, DamesPointe, management entity for Panelists: Suki Janssen, Athens-Clarke Co. Recycling Division Phil Francis, City of Griffin, OCC Collection Valena Scott, DamesPointe Karen Vickers, Director, Office Environmental Management, GA Department of Community Affairs


Wednesday, OctOBER 8

Understanding Reflective Insulation & Radiant Barriers (AIA Credits - 1 LU HSW) 3:30 Pm | room 113 This course will provide you with a practical understanding of how Reflective Insulation and Radiant Barriers can optimize the thermal performance of your next building project. Fundamental concepts of heat transfer will be discussed, followed by a brief look at the different methods of insulation available today. The focus will then shift to Reflective Insulation and Radiant Barriers, at which point the configuration, performance, and application of such products will be examined in detail. Come learn how reflective technology can help you in designing greener - more energy efficient buildings. Presented by: Mr. Dick Thomas, TVM Building Products

Reaching Generation Green 3:30 Pm | room 116 Participants in this workshop will get an overview of these individuals—ranging in age, character attributes purchasing power and unique life experiences— that are bonding in an effort to preserve the world’s health and natural resources, while sustaining their livelihood on the planet. Presented by: Steven Kleber, Kleber & Associates

Conserving Water Right Where You Are 3:30 Pm | room 115 Reducing water consumption is key to saving on the bottom line. This presentation will review and examine ways to reduce water consumption throughout the building including office spaces and common areas. Presented by: Terry Janssen, President Ecotech Water, Inc.


Wednesday, OctOBER 8

Top Ten Energy Saving Ideas for Commercial and Government Buildings 3:30 Pm | room 102 This presentation will detail how facilities can reduce their energy costs. Subjects covered include: Lighting, Energy Audits, Reading and Understanding Utility Bills, Heating & Cooling systems, HVAC Maintenance/ Recommisioning. Emphasis is on low cost and no cost measures, and those with rapid payback. This workshop will benefit attendees by providing them with practical, everyday ways to conserve energy in their facilities that they can take back and put to work right away. Overview will also be given of The Weather Channel’s new HD Studio and its energy savings strategies in these areas. Attendees should be those who are responsible for energy expenses in their buildings. Presented by: Wayne Robertson, PE LEED AP, Founder of Energy Ace, Inc.

EPA’s Energy Star Indoor Air Program 4:30 Pm | room 102 The EPA’s Energy Star Program sets criteria and inspections for buildings to display the Energy Star label. The requirements are relatively inexpensive, can be verified in two inspections and can make a large difference by guaranteeing better control of moisture, radon, chemical fumes, air-conditioning, and combustion gases. Presented by: Henry Slack, EPA Matt Hoots, The Hoots Group


Wednesday, OctOBER 8

Financing Solar Energy Projects 4:30 Pm | room 106 Identifying an opportunity to effectively apply solar technology is one thing, funding it is a whole different matter. Speakers will discuss the various cost components that make up a typical commercial solar thermal project. Moderator: Panelists:

Bill Hosken, Sr., Solar Energy Marketing William J Hosken Jr., MBA Candidate Mr. Raymond Hill, Adjunct Senior Lecturer of Finance, Goizueta Business School Mr. Scott Clark, CEO of Appalachian Energy

Ethics in Architecture 4:30 Pm | room 113 This session will review the basics of the practice & maintaining the integrity of collaborative design with the community. Presented by: Ed Akins, Smith Dalia Architecture


Wednesday, OctOBER 8

Marketing Materials Going Green – Sponsored by Canterbury Press 4:30 Pm | room 114 Soy Ink, FSC Certified paper. It is time to begin incorporating green in the design and development of your marketing collateral. Participants will get the answers to “what is available, what qualifies as green, how I evaluate suppliers? “ Presented by: John Carter, Senior Account Executive, Canterbury Press Brandi Clark Battle, Project Manager, Sustainability , Canterbury Press Mendy Eskew, Sr. Account Manager, MAC Papers About Canterbury Press: Addressing social responsibility issues are a core value in corporate and business practices. Canterbury Press believes that use of renewable resources and materials that are environmentally responsible is a part of being an industry leader. To that end, we received Forest Stewardship Council Certification in July 2007. FSC Certification means that a paper product has passed through a ”chain-of-custody” from an FSC certified forest, paper manufacturer, paper merchant and printer. Use of FSC certified papers warrants that the paper product has been harvested and produced meeting stringent environmental, social, and economic standards. Including the FSC logo on your printed materials identifies your firm as one that contributes to conservation and responsible management of natural resources. Only printers who are FSC certified can add the FSC logo or nomenclature to your materials. Canterbury Press can help you select environmentally friendly paper to achieve excellent results for virtually any project.


Wednesday, OctOBER 8

Case Study: Marriott Marquis – Water, Energy & Green Meetings 4:30 Pm | room 115 Hear how one hotel’s General Manager and her engineer swept their company’s award winning environmental program with their numerous programs including energy, water conservation and green meetings. Presented by: Erica Qualls, General Manager, Atlanta’s Marriott Marquis Bob Rawlings, Sr. Engineer & Award Winning Green Team Champion, Marriott Marquis

Green Hall Meeting – From Farm to Fork 5:30 Pm | exhibit hall C The purpose of the Green Hall Meeting is to provide an overview of the progress, opportunities and challenges restaurants, venues and food purveyor’s face in supplying sustainable foods to their customers. The format is designed in keeping with the historic tradition of the town hall meeting which was developed by those who value the open exchange of ideas, dialogue and action. Bring your questions and get the answers from the experts. Moderator

Ira Blumenthal, President Captain Planet Foundation


George McKerrow, Jr., Ted’s Montana Grill Chef Linton, Restaurant Eugenes Ed Graham, US Foodservice Joe Mitchell , Sodexo Alice Rolls, Georgia Organics Holly Ellmore, Green Foodservice Alliance


Green Hall Meeting Reception – Meet and Greet our Panelists 6:30 Pm | exhibit hall B

Exhibitor Load Out 7:30 Pm | exhibit hall B


Keynote Speakers


Keynote Speaker October 7, 12:00 pm

Andy Savitz

Sr. Consultant, Sustainable Business Strategies Andrew Savitz is a creative business leader, advisor, author and speaker, with over 20 years of hands-on experience assisting corporation to become leaders in sustainability and environmental performance and reporting. An internationally known expert on corporate social responsibility and sustainability, Mr. Savitz is the author of The Triple Bottom Line: How the Best Run Companies are Achieving Economic, Social and Environmental Success - and How You Can Too (Wiley, August 2006). He is a frequent keynote speaker on this subject. As a lead partner in PricewaterhouseCooper’s Global Sustainability Business Services practice, Savitz was PwC’s liaison delegate to the World Business Council for Sustainable Development and represented the firm on environmental and sustainability related matters at the Conference Board. Andy authored PwC’s widely cited 2002 Sustainability Survey- the first of its kind in the United States. Now working as a senior consultant at Sustainable Business Strategies, Andy assists companies to assess, design, develop and implement sustainability programs from vision to reporting, including policies, procedures and programs related to human rights, supply chain management, HIV/AIDS, political contributions, environmental, health and safety management and compliance, community and investor relations, codes of conduct, and international and national standards and guidelines including the United Nations Global Compact, the Global Reporting Initiative, the CERES principles, the Dow Jones Sustainability Index, and the McBride principles. He is an expert in stakeholder analysis, mapping and engagement as well as an advisor on socially responsible capital expenditures and investment. 50

Andy created the environmental advisory services practice at Coopers & Lybrand, building it to become the partnerin-charge of PwC’s Environmental Enforcement and Compliance Management services. His practice assisted companies to develop and implement environmental compliance and performance management programs. Savitz also was a regional leader of PwC’s Governance, Risk and Compliance services and the environmental due diligence and dispute analysis group. Prior to PwC, Andy served as General Counsel in the Massachusetts Office of Environmental Affairs. He directed all legal matters for the Commonwealth related to environmental affairs, environmental law, regulations and policy. As the Commonwealth’s first Assistant Secretary for Environmental Law Enforcement, he was instrumental in creating the Massachusetts Environmental Crime Strike Force which coordinated the environmental enforcement of criminal and civil laws throughout Massachusetts. Andy also worked on the regulatory and policy aspects of Environmental Impact Assessments under the Massachusetts Environmental Policy Act (MEPA), and on efforts to improve the Commonwealth’s hazardous waste cleanup, air pollution control and coastal zone development laws. While General Counsel, Andy worked closely with the Environmental Law Institute in Washington, D.C. where he taught courses on environmental law and regulations, compliance and enforcement, environment and the media, environmental ethics, and environmental negotiations. Working in conjunction with ELI and the Flashner Judicial Institute, he obtained a grant and created, organized, directed and helped teach the nation’s first environmental training program for state court (continued top of next page)


Andy Savitz continued

judges to approximately 75 judges in New England. He created and taught a two day communications training program for the Global Environmental Management Initiative (GEMI). While attending Georgetown University Law Center at night, Savitz was a staff member for United States House of Representatives, Commerce, Consumer and Monetary Affairs Subcommittee. He conceived and organized hearings on regulatory policy related to finance and consumer protection. He drafted the Corporate Democracy Act, which was introduced to Congress in 1980 and presaged many of the corporate governance issues being debated today. Savitz founded and currently chairs the Board of the Massachusetts League of Environmental Voters and serves on the Board of Directors of the Environmental League of Massachusetts and the Advisory Board of the Boston Zoos. Appointed by U.S. EPA Administrator Carol Browner to the National Environmental Educational Advisory Committee, Savitz now serves on the Steering Committee of the Harvard University, John F. Kennedy School of Government, Environmental and Natural Resources Program. Savitz was graduated from the Georgetown University Law Center, where he was an editor of the Georgetown University Law Review. He attended New College Oxford as a Rhodes Scholar, earning a degree in Philosophy, Politics and Economics. He was graduated, Phi Beta Kappa, from The Johns Hopkins University. Andy lives in Brookline, Massachusetts with his wife and two children. He is an avid, life-long Boston Red Sox fan. Green ground transportation was provided for Andy Savitz, by Elite Transportation. Elite Green Car is the first company in the Atlanta area to offer comfortable fuel-efficient ground transportation tailored to fit your needs. Think of us as your personal eco-conscious chauffeur.


Keynote Speaker October 8, 9:00 am

Scott Seydel

President, The Seydel Companies Board of Directors Chairperson, Global Green USA A member of a family with longstanding involvement in Atlanta’s history, Scott Seydel oversees an enterprise he founded in his twenties, offering its products through U.S. and global manufacturers in over three dozen countries. Sustainability and environmental stewardship has been a cornerstone of Scott’s business endeavors, influencing his companies’ emphasis on energy and waste minimization, recycling and recyclability. Scott is the chief executive of several process chemical companies that illustrate his stewardship principles. The Seydel Companies’ Pendergrass (Georgia) plant has repeatedly captured first place in the U.S. Environmental Protection Agency’s National WasteWise competition. EvCo Research in Atlanta recycles plastic beverage bottles into water barrier coatings applied to textiles, paper, carpet, and building products. The Chemol Company in Greensboro ( North Carolina) recycles spent vegetable oils from restaurants and fast food fryers and tallow from processing plants to make lubricants, cosmetic emollients, carton coatings, and cutting oils, substituting nonrenewable and non-biodegradable paraffin waxes. Serving as Board Chairman of Global Green, the U.S. arm of former Soviet President Gorbachev’s global sustainability organization headquartered in Geneva (Switzerland), Scott has been involved in guiding the organization’s initiatives in promoting commercial and residential green building projects and renewable resource power generation, water conservation (continued top of next page)


scott seydel continued

municipal waste recycling, and the decommissioning of military bases and weapons of mass destruction. His interests in municipal waste diversion and recycling have been furthered through his Chairmanship of the Board of the GreenBlue Institute (Charlottesville) and it’s Sustainable Packaging Coalition. Scott is currently focusing on Cradle-to-Cradle conversions of solid waste components at their point of origin in an effort to increase downstream spent material values and the attendant cash incentives for collection and recycling. He is pursuing this transformative objective through his membership on the Executive Committee of ATLANTA RECYCLES and in a similar project in New York City where he resides. The Seydel Companies have earned national recognition for their recycling and resource conservation research from The Society of Plastics Engineers, the Association of Plastics Recyclers, the International Council and several textile associations. Through strategic partnerships with U.S. and European companies in the beverage, paper, and construction materials industries, EvCo Research has contributed to significant reductions in packaging wastes, energy use, greenhouse gasses, and nonrenewable resources, while stimulating resource recycling and environmental stewardship. As a long time civic leader, Scott serves as Chairmen of Georgia State’s Robinson College Board and has Chaired the Boards of the Atlanta YMCA, The Georgia Hi-Tech Alliance, the Georgia World Congress Institute and the Atlanta Chamber’s International Committee during the 1996 Olympic Games. In local preparatory education, Scott has served as a Director for the Brandon Hall School, the Schenck School, the Mt. Vernon Presbyterian School, and as a member of the Board of Visitors of the Darlington School in Rome. Co-author of a college textile chemistry textbook, Seydel is a frequent contributor of articles and technical reviews for the trade press, and is a frequent guest speaker on environmental conservation and global sustainability at industry conferences, seminars, and universities. 54

Green Hall Meetings At the end of each day, we will come together and participate in the education and information exchange about the latest advances in sustainability and the opportunities facing communities and companies as they seek to shift from traditional business practices to sustainable business practices. The Green Hall Meeting format is designed in keeping with the historic tradition of the town hall meeting which was developed by those who value the open exchange of ideas, dialogue and action.



October 7: Renewable Energy & The Solar Energy Forecast Industry experts will give a brief overview of their subject matter area and will be followed by Q & A from the audience. Moderated by Natalie Allen, Climate Anchor/Reporter and on Forecast Earth for The Weather Channel, this event will provide the audience an opportunity to pose questions related to renewable energy and its availability. The panel will consist of representatives of the following subject matter experts: Policy and Regulations: Where the Market is Going Sam Shelton, Strategic Energy Institute (SEI) at Georgia Tech Energy in the Southeast Ben Taube, Southeast Energy Efficiency Alliance Solar Technology Bill Hosken, Sr., Solar Energy Marketing Federal and State Financial Incentives Lee Peterson, Reznick Group Moderator Natalie Allen, The Weather Channel We look forward to gathering with each of you for informative, engaging and motivating dialogue designed to support your journey on the path to environmental sustainability. Please join us for light refreshments and continue the dialogue with our panelists following the Green Hall Meetings.


GREEN HALL MEETING October 8: Farm to Fork – From Trend to Reality

Our Farm to Fork Green Hall Meeting will provide an overview of the progress, opportunities and challenges restaurants, venues and food purveyor’s face in supplying sustainable foods to their customers. The panel will consist of representatives of the following industries: Restaurant Ted’s Montana Grill, George McKerrow, Jr. Restaurant Restaurant Eugene, Chef Linton Hopkins Food Distributor/Products Provider US Foodservice, Ed Graham Industrial/Corporate Food Service Company Sodexo, Joe Mitchell Georgia Organics Alice Rolls Green FoodService Alliance Holly Ellmore Moderator Ira Blumenthal, President, Captain Planet Foundation “The food service industry is the #1 consumer of electricity in the retail sector. Comprising 10% of the American economy, this industry exacts a large impact upon the air we breathe, the food we eat, and the water we drink.” -quote from Green Restaurant Association web site



speaker biographies


Jack Adelman

Vice President, SouthEast LINK

Jack Adelman presents 35 years of experience in the janitorial products and equipment industry. As director of education and training services, Jack manages Cleaner U, SouthEast LINK’s own vehicle for disseminating information through a variety of programs. He also heads the company’s Cleaning Education Team. The role of keeping clients and colleagues well-informed is well-suited to Jack. Having earned a Bachelor of Science degree in Education in 1972, he has since obtained numerous certifications including IICRCC - The Institute of Inspection, Cleaning and Restoration Certification, CIMS – Cleaning Industry Management Standard, Mold and Mildew, LEED-EB – Leadership in Energy and Environmental Design for Existing Buildings, TIMS Personality Profiling – Type of Informational Metabolism, from Thomas International, and HOST Carpet Care – The HOST® School Carpet Cleaning College.

C. Scott Akers, Jr.

Principal, Register financial associates, inc.

An Atlanta native, Scott has spent more than 25 years in the financial services industry having begun his career as a corporate banker with J.P. Morgan and later with The First National Bank of Atlanta. His 1981 entry into the investment business as Assistant to the Chairman of the Robinson-Humphrey Company was followed by eleven years with Alex Brown & Sons, whose Atlanta office he helped establish. During his career, Scott has advised corporate and private clients on a broad range of financial and investment issues. He has frequently worked with public companies and their executives on securities matters and has been instrumental in developing The Georgia Small Cap Monitor, a publication of Register & Akers that covers many local small cap public companies. (continued top of next page)


In addition to his work with private and corporate clients on traditional investment matters, Scott’s activities have included developing the firm’s alternative investment business to include hedge funds and private equity investments. In this advisory role, he works with individuals, foundations, and private clients.

Ed Akins

Smith Dalia Architecture

Ed graduated with a Master of Architecture Degree in 1996 from the Georgia Institute of Technology and works as a Project Architect with Smith Dalia Architects in Atlanta, GA. Ed worked on staging events in China and Atlanta and with the Architecture firm of Thompson Ventulett Stainback, after graduation. In 2002 he began teaching at Southern Polytechnic State University and since 2004 has taught Design Studio and an elective he developed, Natural Systems, at the Georgia Institute of Technology. As co-author of a conference paper on reparative planning for the CSAAR conference in Tunis, Tunisia and through local art installations, Ed continually exposes and explores the delicate relationship between human occupation and nature. In 2007, Ed was interviewed by AIA California Council on the topic of Ethics and Space and participated in a panel discussion at Grassroots in Washington, DC wherein he presented the programs of AIA Atlanta’s YAF (2006 National AIA Component of the year winner under his directorship). Most recently, Ed was awarded Emerging Professional of 2007 AIA Georgia and won Emerging Voices 2008 from AIA Atlanta’s YAF chapter.


Maura K. Anderson

PhD and Associate/Construction Litigation, Smith, Currie & Hancock LLP

Ms. Anderson is an associate in the Ft. Lauderdale office of Smith, Currie & Hancock LLP. Since joining Smith, Currie & Hancock LLP, Maura has handled a variety of construction claims and disputes representing owners, contractors, subcontractors, and surety companies. Maura has assisted clients in every phase of the construction process, from the negotiation and drafting of construction contracts to complex construction litigation. Maura is one of only a few attorneys in Florida to become a LEED Accredited Professional.

Corey Arnold

Chief Executive Officer Peachtree Pest Control Co, Inc.

Corey is the second generation owner in this family operated organization. This has allowed him the opportunity to service in the pest management field from an early age. Prior to joining the company full time in 2001, he obtained a Business Administration degree from the University of Georgia. In 1997 he began working in the University’s Structural and Medical Entomology laboratories. His work focused on non toxic solutions facilitating removal of invasive insect species found in fragile eco systems. This experience led Corey to travel to the Galapagos Islands of Ecuador to volunteer with the Charles Darwin Research Foundation thus transitioning a laboratory background into a field sciences application. Corey is a member of the Atlanta, Georgia and National Pest Management Associations, is a certified Pest Management Specialist with the GA Dept. of Agriculture, and owns the only GREEN SHIELD Certified pest management firm in the Southeast.


Don Aslett Don Aslett, Inc.

Don started his company Varsity contractors, Inc. (then the College Clean Up Team) in 1956 as a way to put himself and others through school. His company, now a 250 + million dollar corporation is one of the top names in facility services in the United States. As his company grew he began writing books and in 1980 he wrote what became the definitive book on the subject of cleaning and organization, Is there any Life After Housework?” With the success of life, he went on to write more than 30 books including cleaning classics, Clutter’s Last Stand, Do I Dust or vacuum First? and most recently, Help around the House. (2007)

Dr. Bud Badr

Chief Hydrology Section, South Carolina Dept. of Natural Resources

Dr. Bud Badr is Chief of Hydrology for the South Carolina Department of Natural Resources, where he manages the Agency’s surface and ground water programs. Dr. Badr had a Bachelors degree in Agriculture Engineering from Alexandria University/Egypt and Master’s and Doctorate Degrees in Agriculture/Water Resources Engineering from North Carolina State University. His area of expertise includes surface and ground water hydrology and hydraulics, and water resource availability and supply. Dr. Badr is the author of South Carolina State Water Plan.


Brandi Clark Battle Project manager, sustainability, canterbury press

Brandi Clark Battle is a native of Smyrna, GA. She graduated with a Marketing degree from Loyola University New Orleans and went on to receive a graduate degree in Graphic Design from the Portfolio Center here in Atlanta. After working as an Art Director and Designer in the Atlanta area for several years, Brandi switched gears and joined the printing industry in 2007. She now focuses her energy on helping her clients promote sustainability in the workplace through printing. Brandi resides in Austell with her husband and two daughters.

Ira Blumenthal

President, Captain Planet Foundation

A self-proclaimed environmentalist in training, Blumenthal leads the Foundation’s efforts to support hands-on, environmental projects for youth by building relationships within the environmental, educational and business communities as well as overseeing the Foundations grant portfolio. For the past 20 years, highly respected brand and business development expert Ira Blumenthal has counseled world class clients to capitalize on change and extend their brands through strategic alliances. As the founder of the Atlantabased consulting group, CO-OPPORTUNITIES, Inc., Blumenthal has transformed and counseled international brands such as: The Coca-Cola Company, Nestle, Disney, Marriott, Wal-Mart and Kroger among others. A sought after keynote speaker, Blumenthal has also been a visiting instructor at The University of Notre Dame, Michigan State University and currently serves as inaugural Executive-In-Residence at Georgia State University’s School of Hospitality. Additionally, he is the author of the popular marketing book, Ready, Blame, Fire! and plans to unveil his latest publication, Managing Brand You in May of 2008 with co-author Jerry S. Wilson. 64

Paul Breslin

CHA, Managing Partner, Panther Hospitality

Paul Breslin is the managing partner of Panther Hospitality, a hospitality consulting practice that was founded in 2005. Breslin leads a team of industry professionals who guide developers and hoteliers in all aspects of their businesses from property acquisition and infrastructure to the successful opening and operating of a hotel. Panther is involved in exciting projects such as: a $30 million dollar development of the Hotel Indigo Atlanta and the $115 million dollar Hard Rock Hotel mixed use project, and the Stay Bridge Suites Atlanta. Current projects with Starwood, Wyndham, Hilton, Marriott, Hyatt and IHG are in development in the southeast region. Breslin currently serves on the Board of Directors of the Atlanta American Hotel & Lodging Association (AHLA), has served on the Boards of many organizations such as: Downtown Improvement District (DID), Atlanta Sports Council (ASC), Atlanta Convention Visitors Bureau (ACVB) and Metro Atlanta Chamber of Commerce Board of Advisors (MACOC).


Marilyn A. Brown Georgia Tech

Marilyn A. Brown joined Georgia Tech in 2006 after a distinguished career at the U.S. Department of Energy’s Oak Ridge National Laboratory. At ORNL, she held various leadership positions and led several major energy technology and policy scenario studies. Recognizing her stature as a national leader in the analysis and interpretation of energy futures in the United States, Dr. Brown remains affiliated with ORNL as a Visiting Distinguished Scientist. She received her BA in Political Science from Rutgers University (1971), her MRP in Resource Planning from the University of Massachusetts (1973), and her PhD in Geography from The Ohio State University (1977). She also received her CEM (Certified Energy Manager) from the Association of Energy Engineers.

Allison Burdette

Office of Sustainability, Emory University

Allison Burdette received her undergraduate degree from the University of Tennessee in 1986 and her law degree from Harvard Law School in 1989. After graduating from law school, Allison practiced environmental law for two years in Washington, D.C. , and most recently has taught business at Emory’s Goizueta Business School for almost 10 years. In 2001, 2002, 2003, 2005, 2006 2008 she received the BBA Distinguished Educator award. She was also awarded the Emory Williams Distinguished Teaching Award in 2005. Allison is a member of the 2002 Emory Piedmont Project, an affiliation of Emory Professors and Administrators working to incorporate sustainability themes into the curriculum. Her three classes all have sustainability themes. First, the basic business law class taught to all the BBA’s includes both environmental law and a sustainability component. The students study the command and control regulatory structure. They also are required to organize a hypothetical business that promotes environmental (continued top of next page)


sustainability. Second, Allison teaches an environmental law course in the Spring. Finally, she teaches an honors seminar on sustainability to Emory Goizueta Scholars. Allison lives in Decatur, Georgia with her husband and three children.

Scot Burton

Morris Manning and Martin

Scot Burton is an associate in the firm’s tax, real estate capital markets, real estate development and finance groups, and the green energy group. Mr. Burton practices primarily in the areas of real estate finance and taxation. Mr. Burton’s practice focuses on real estate ownership structures, and tax issues associated with real estate transactions, and drafting partnership agreements and operating agreements to document equity investments in real estate. Mr. Burton represents both developer and equity investors in real estate transactions. Mr. Burton also represents private fund syndicators raising capital for real estate investments. Mr. Burton has a particular expertise when there are tax exempt investors involved in the transaction with distinct tax and ERISA concerns, including issues related to unrelated business taxable income and issues related to “plan assets.” In addition, Mr. Burton has experience representing clients that are making charitable donations of real property, including charitable contributions of conservation and façade easements.


Stephanie Busch

Georgia Dept of Natural Resources – EPD Program Manager, Waste Reduction Unit

Stephanie Busch has worked with the Georgia Department of Natural Resources for 15 years. She currently works as the Program Manager of the Waste Reduction Unit at the Environmental Protection Division’s Land Protection Branch. Her responsibilities include promoting waste reduction internally, developing a comprehensive strategy for solid waste management in Georgia, and identifying opportunities to reduce and recycle solid waste generated in the state. As Program Manager with the Pollution Prevention Assistance Division, she was responsible for overseeing the Division’s core programs and activities, including P2AD’s Environmental Leadership program. Mrs. Busch also co-chaired the Georgia Department of Defense Sustainable Installations Partnership, which promotes environmental stewardship while ensuring the longterm viability of DOD facilities in Georgia. She previously served on EPA/AHA’s Hospitals for a Healthy Environment - Chemical Waste Minimization Work Group, ASTM Household Hazardous Waste Committee and Southern States Waste Management Coalition’s Household Hazardous Waste Task Force. Mrs. Busch previously managed P2AD’s commercial/institutional, construction and demolition, household hazardous waste prevention and management and radon programs.

Rahim Charania

President, Charania Group of Companies

Since Mr. Charania took over the helm of the Charania Group of Companies, the firm has increased its investment output by 650% and raised the returns from 9.5% to over 13% on average. During his extensive business career he has worked for fortune 500 companies here in the United States as well as in Europe. Mr. Charania brings a wealth of experience and foresight to the investments of CGC as he leads the large group of investors to ever greater returns. 68

John Carter

Senior Account Executive, Cantebury Press

John Carter is a native of Fort Mill, SC. He graduated with a Graphic Communications degree from Clemson University in 1989. Over the last 19 years he has worked in digital, sheetfed and web offset printing for two of the top six printers in North America. Currently he is a Senior Account Executive with Canterbury Press and in the spring of 2007, led the effort to become one of the first printers of its size in Georgia to become FSC certified. John resides in Marietta with his wife and two children.

Laura Case

Project Manager & Green Building Specialist, Emory University

Laura is a LEED™ accredited professional and is actively engaged in the implementation of sustainability on capital projects at Emory. Laura has managed the construction of two of Emory’s six certified LEED ™ buildings, and is engaged in the LEED™ certification of several currently registered in the program. Laura is a board member of the Atlanta Chapter of the US Green Building Council (USGBC), an Advisory Board Member of the Green Guard Institute, and serves on the University Committee on the Environment. Laura serves on the Southeast Regional Council of the USGBC, and the Sustainable Sites Technical Advisory Group. Laura speaks regularly on sustainability and has presented at the Society of College and University Planners (SCUP), GreenBuild, Greenprints, and Tradeline. Laura holds a Bachelors Degree in Civil Engineering Technology from Southern Polytechnic University.


Scott Clark

CEO of Appalachian Energy

Scott Clark is one of the founders and current CEO of Appalachian Energy, a renewable energy company located in Asheville, NC. Clark grew up in the energy industry and has extensive experience in start-ups and acquisitions with the hydroelectric, commercial and industrial HVAC and solar industries. Prior to co-founding Appalachian Energy, Scott served as President and CEO of Kelerus, a start-up firm responsible for real-time baggage tracking technology for the airline industry. Along with start-up experience, he has extensive knowledge of the power contracting and engineering of hydroelectric facilities.

Phillip Consolino Southeast LINK

President of SouthEast LINK since 2000, Phillip Consolino entered the janitorial industry 40 years ago when he went to work for his family’s cleaning supply business, which he helped grow to a multimillion-dollar company. After serving as President for 13 years, he moved on to run a cleaning equipment consulting enterprise. Phillip’s consultative approach to selling, which adds value to products, has since proved to be strongly compatible with SouthEast LINK’s longtime focus on customer training and service. In evaluating product and equipment alternatives that would best fulfill customers’ needs, Phillip and his management team recognized that “green cleaning” was quietly evolving. Manufacturers were introducing options that were not only safer for the environment as well as for janitorial staff, but such products cost less, required less energy and water, and improved indoor air quality. Customers could lower operating cost while helping the environment! To make those advantages clear, Phillip championed eco-friendly sales consulting, which led (continued top of next page)


the company to host GreenLink, Atlanta’s first “green cleaning” trade show, in 2007. GreenLink, in turn, launched SouthEast LINK’s involvement with GreenBusiness Works. As he continues to learn about win-win environmental options as they impact the janitorial industry and building operations, Phillip looks forward to sharing those solutions with decision makers.

Rob deL Bueno

Refuel Biodiesel Project, Southern Alliance for Clean Energy

Robert Del Bueno is the founder of Atlanta-based Refuel Biodiesel who’s focus is on sustainable, LOCAL, biodiesel production exclusively from waste cooking oils. Refuel Biodiesel’s unique approach closes the loop by converting local restaurant and kitchen waste into local cleaner burning renewable fuel. Refuel has been successfully demonstrating this approach since 2006, and has established a growing number of strategic partners including Emory University, Chick-fil-A Inc. and Ted’s Montana Grill. Refuel Biodiesel operates the only 24/7 pay-atthe-pump biodiesel retail filling station in the metro Atlanta area. Robert Del Bueno formally joined Southern Alliance for Clean Energy as the Refuel program director in January 2006 to work on small-scale distributed production of biodiesel in Atlanta, GA.


Russ DeLozier

PCC Collection Manager, Shaw Industries Group, Inc.

Russ attended and graduated from the GA Institute of Technology with a BS in Chemical Engineering and a minor in Polymer Science. After graduating in 1989, he started his career with Dow Chemical at Dow’s Plaquemine, LA site. In 2002, Russ moved with his family to Dalton, GA where he transitioned from polymer manufacturing to serve as the plant manger of Dow’s Styrofoam® plant. In 2004, Russ left Dow and joined Shaw Industries where he has held a variety of positions, the most recent one being that of Manager of Materials Reclamation. As Material Reclamation Manager, Russ is responsible for all of Shaw’s post-consumer reclamation efforts, including Shaw’s nationwide collection of post-consumer carpet (PCC) used in the Evergreen Nylon Recycling process as well as several other processes.

Ken Doble

Principal, Chief Operating Officer, Miles Development

Providing strong leadership and management, Ken serves as chief operating officer and principal leading all day-to-day operations. His dynamic management approach and motivation for his people and properties keeps him actively involved in all aspects of development, accounting and human resources, where he oversees all projects.


Holly Elmore

Executive Director, Green Food Service Alliance

Passionate and driven, Holly Elmore is the founding Executive Director of the Green Foodservice Alliance (GFA), a Division of the Georgia Restaurant Association (GRA). Beginning her career as an auditor and CPA with Arthur Andersen, Holly later served as Controller for the Southeastern Division of Trammel Crow Residential. After almost seven years in the corporate arena, Holly’s entrepreneurial spirit emerged and she created Executive Catering & Events, a prominent corporate catering company. Following her restaurant and catering years, Holly served as Director of Marketing for Wine South, which was the premier consumer wine festival in the Southeast. Also, Holly served as Advertising Director for Restaurant Forum, the Official Magazine of the Georgia Restaurant Association. Now, Holly utilizes the extensive business skills developed during her eclectic professional path to take action and make a difference through the GFA.

Mendy Eskew MAC Papers

Mendy W. Eskew is a member of the Mac National team with Mac Papers Atlanta. She has spent the last 16 years in the paper business representing manufacturers and distributors. She has worked in the Pacific Northwest, Chicago, and Atlanta. Her passion is working with clients who are on a “green journey” and helping them address the questions about how to procure paper that is more environmentally responsible, from the copier to the corporate collateral.


Michael C. Farmer

Associate Professor, Agricultural and Applied Economics & Range, Wildlife, and Fisheries Management, texas tech university

Dr. Michael Farmer is an environmental and resource economist specializing in non-market valuation and policy incentive structures for the environment. He served as manager for the damage assessment of the Exxon Valdez for the US Dept. of Justice and works on the integration of local rural development with environmental policy. Dr. Farmer has considerable policy experience with water authorities, land use managers, state energy research bureaus and industry (pulp and paper, rural electric cooperatives and real estate developers). He has international experience in Africa, Asia, Europe and Latin America working on rural poverty and natural resource stresses. He brings together the disciplines of simulation programming, regional economic development and public administration to help policy-makers apprehend complex policy issues.


Co-founder of OneWorld Sustainable

As a co-founder of OneWorld Sustainable, Keith Freeman leads the organization in its advancement, adoption and installation of renewable energy technologies. Specifically as the organization’s North America Board of Certified Energy Practitioner (NABCEP) in Photovoltaics (PV), Keith is the liaison between the client and the installed technology. Keith has 22 years experience installing all types of Solar PV systems from residential to commercial to off-grid to utility grid-tied systems. A native of NE Alabama, Keith has a degree in Solar Technology from Red Rocks, Denver and holds a Florida Solar Contractors License.


Bill Faulkner Trane

Bill Faulkner is a Sales Engineer and Account Manager for the Trane Company in the Atlanta Sales Office. Bill completed Trane’s Graduate Training program in 1971 and now has 37 years of experience with Trane in the design, application and operation of both large and small applied air conditioning systems. Bill is a LEED Accredited Professional and has received Trane’s Top 10 Award twenty times and Trane’s annual Chiller Sales Achievement award ten times. He is Past President of the Atlanta Chapter of ASHRAE, and during his tenure the chapter earned, for the second of only two times, ASHRAE’s Rudy Ferguson Award for Society Achievement and Operational Excellence.

Chef Patrick Gebrayel Dunwoody Country Club

With over 21 years of Professional cooking experience and a degree from the Culinary Institute of America, Patrick has worked in Hotels, Resorts, Private Clubs and Restaurants around the country. His focus on design is to incorporate simplicity into the kitchen. Utilizing a combination of High and Low Tech appliances coupled with efficiency of design and flow, the kitchens he designs are both functional and comfortable, which helps increase staff productivity along with lowering energy costs. By taking a comprehensive approach to the design, he is able to minimize the impact of heat and humidity in the overall building which has a greater impact overall in controlling utility costs. A big believer in the concept of Energy Efficiency and Equipment Performance he is able (continued on top of next page)


Chef Patrick Gebrayel continued

to achieve both by constantly reviewing new equipment specifications to see what has the best of both. “It is important to look at every aspect in a kitchen, if it can be turned on, it will consume energy, the question is how much?�. He believes going forward that controlling operational costs will be a key for any business that wants to be successful. Kitchens are not only large users of Water, Power and Gas, but the way they are setup influences every aspect of the building, so it is important to not shortcut when it comes to designing a kitchen, bad design will have a financial impact for years to come.

Sharon Goldmacher

Communications 21 PR, President & CEO

Sharon L. Goldmacher has 20 years of experience in marketing public relations and founded Communications 21 in 1992 as a full-service firm that specializes in marketing and product launch campaigns, brand development, media relations, executive exposure and special events; as well as creating marketing support materials, e-mail marketing, websites and other interactive services for clients.


Ed Graham US Foodservice

Ed Graham has been in the food service industry for 25 years combined. His present position is Center of the Plate Specialist for U.S. Foodservice™- Atlanta. With the onset of a U.S.Foodservice™ Corporate initiative, the C.R.S. (Corporate Responsibility and Sustainability) committee formed at the Atlanta Division. Ed was elected by his peers as Committee Leader in December of 2007. The C.R.S. team has embarked on efforts to extend product line offerings, environmental issues including an environmental management system and recycling program and engage the community with philanthropic endeavors. The C.R.S. is working on other projects, such as, initiated programs of resource conservation such as water and electricity at the division.

David H. Gustashaw

Assistant Vice President, Supply Chain and Engineering, Interface, Inc.

Mr. Gustashaw is Assistant Vice President of Supply Chain and Engineering for Interface, Inc. Interface,, is the world’s largest manufacturer of modular carpeting and leading the worldwide industrial sustainable movement. Interface successfully employs a sustainable business model in every aspect of its business; people, place, product, process, and profit. “Our Mission Zero is our promise to eliminate any negative impact our company may have on the environment by the year 2020”. Mr. Gustashaw is adjunct faculty at the Presidio School of Management in San Francisco, CA, Executive in Residence at the Charles H. Lundquist College of Business at the University (continued on top of next page)


David H. Gustashaw continued

of Oregon, member of the Green Power Market Development Group at the World Resources Institute in Washington, DC, on the Board of Directors at the Southface Energy Institute in Atlanta, GA, is past Chairman of the City of Atlanta Solid Waste Management Planning Advisory Group, and is a member of the Sustainable Atlanta Recycling and Materials Management work group.

Beri Hancock-Irving TVS

Beri Hancock-Irving is a LEED Accredited Professional and joins the TVS Sustainable Design Practice with a background in the field of interior design and architecture. She holds a BA in Interior Design from Anderson University, and brings to the table an expertise in interior space planning, graphic presentation and the coordination of construction documents which she implemented with companies such as Gensler and White Office Steelcase Dealership. She has managed the coordination and documentation of a wide variety of LEED project types including LEED速 for New Construction, Commercial Interiors and Core and Shell. Beri has been involved in many organizations and served in positions such as the Events Coordinator for Charlotte Chapter IIDA, the TVS Sustainable Committee Chair, the TVS Outreach Committee Chair, and her current position as part of the EGB Natural Disaster Relief Committee


Clive Hess

Commercial VP, CompuCycle, Inc.

Clive Hess has over 10 years of experience in the computer end-of-life asset management and recycling industry. His experience in refurbishing, marketing and recycling of PCs, Laptops and allied products and strong organization management skills enable him to provide excellent leadership. Clive has hands-on experience in the logistics, professional services and IT aspects of life recycling. For the past 10 years, Clive has been developing IT end-of-life solutions for small, medium and large corporations and end-of-lease solutions for leasing companies. His experience includes negotiating end-of-life management contracts with corporations and municipalities and negotiating sales contracts for both refurbished usable products and recycled scrap material into a number of national and international markets.

Raymond Hill

Adjunct Senior Lecturer of Finance, Goizueta Business School

Raymond Hill joined Goizueta Business School in 2003 and teaches managerial economics and finance. Hill began his academic career by teaching economics at Princeton University, before leaving in 1982 to become an investment banker with Lehman Brothers. His work at Lehman included a seven year stay in Hong Kong as managing director of its investment banking business in Asia outside of Japan. Hill returned to his native Georgia in 1993 and worked for ten years at Mirant Corporation and its predecessor, a subsidiary of Southern Company. During that time he served as the company’s chief financial officer, except for an eighteen month stint as a CEO of one of the largest independent power companies in Asia, which was owned by Southern. (continued on top of next page)


Raymond Hill continued

Hill earned his undergraduate degree at Princeton and his PhD in economics from MIT. He also studied at the Institut de Hautes Etudes Internationales in Geneva under the Fulbright Fellowship program.


Partner, Balch & Bingham LLP

Scott Hitch is a Partner with Balch & Bingham LLP His practice is devoted to a wide range of environmental and land use issues in regulatory, transactional, and litigation matters. Working out of Atlanta, he counsels clients on issues and matters involving brownfields redevelopment and environmental remediation; water quality and resource allocation; air quality and emerging greenhouse gas emissions and climate change regulations; sustainable and alternative energy sources, including biofuels, landfill gas, and waste-to-energy projects; solid, hazardous and electronics waste issues; corporate responsibility and sustainability; “green” building design and construction; “all appropriate inquiry” and other aspects of environmental law related to real estate and corporate transactions; regulation of impacts to wetlands and to storm water; and land conservation. Mr. Hitch is actively involved in professional and community organizations. He is President of the International Board of Directors of CEMPROC, a non-profit focused on mediation and peace-making in Ecuador and Georgia, and serves on the boards of the Georgia Land Trust Service Center, the Georgia Wetlands and Streams Trust Fund, and Rivers Alive. He also serves on the Urban Land Institute Sustainability Committee, and the Metro Atlanta Chamber of Commerce Environmental Policy & Sustainability Committee.


Brian R. Hoffman Corus Group, LLC

A skilled executive consultant with over 28 years of proven expertise in business continuity strategy, disaster recovery, data center moves and consolidations with international exposure. Proven expertise in information technology management and architecture. Extensive operations and development experience in multi-platform distributed data centers on mainframe, open systems and networking. Recognized for bottom-line, results-oriented program management, strategic planning, IT vision, communications, and technical management.

William J. Hosken, Sr. Solar Energy Marketing

Prior to establishing Solar Energy Marketing, Mr. Hosken enjoyed a long and successful 25+ year career with one of Japan’s largest industrial and electronic equipment manufactures. His tenure included the positions of Regional Manager, General Manager, Vice President and finally CEO and President of USA and Canadian subsidiaries. This progressive advancement provided the opportunity to experience a very wide variety of situations and responsibilities. Mr. Hosken resigned from his corporate position in 2006 in order to pursue new challenges and opportunities in the solar energy industry. Solar Energy Marketing Inc. was established in 2006 to promote turnkey solar thermal systems throughout the Southeast.


William J. Hosken, Jr.

MBA Candidate, Goizueta Business School

Currently, Mr. Hosken is enrolled in the MBA program at the Goizueta Business School at Emory University and will graduate in May 2009. Emory’s MBA program is building on his three years of experience with Ford Motor Credit Corp., which included product and brand management experiences after building a strong foundation in consumer and commercial credit analysis. Mr. Hosken is currently working with the City of Atlanta’s Director of Sustainability to valuate, recommend, and implement creative financing solutions for building efficiency and green/ alternative fuel fleet projects. He has also been involved in the strategic planning of the Office of Sustainability and in determining the group’s key performance metrics. For his success during his first two terms at Goizueta, Mr. Hosken was recognized on the Dean’s List for academic achievement. He has taken steps to hone his knowledge and abilities in advising on renewable energy projects with courses in structured finance and by working with the Retscreen © and Palisade’s Decision Tools software packages. Mr. Hosken holds a Bachelor of Commerce degree from the University of Toronto and was graduated with distinction.


Robert Hunter

Commissioner of Watershed Management, City of Atlanta

Robert J. Hunter was named Commissioner of the Department of Watershed Management (DWM) in July 2003. As Commissioner, Hunter is responsible for the City’s drinking water and wastewater systems, which are comprised of thousands of some 3,000 miles of pipe, three water treatment plants (the City has a 50 percent ownership interest in the Atlanta-Fulton County Treatment Plant, which is operated by the AtlantaFulton County Water Resources Commission), four wastewater treatment facilities, and pump stations, combined sewer overflow facilities and reservoirs.

Steve Hyser

Services Director for Canvas Systems

Steve Hyser, has a strong and varied business background. Steve heads the IT Lifecycle Management program, consisting of IT Remarketing, Disposition, Data Erasure, Asset Discovery, Parts Maintenance, and Data Center Moves. Steve is a 1995 graduate of the University of Georgia. His background includes business consulting, business development, marketing, sales management, funds acquisition, business planning, and start up development, including the co-founding of the web media company, Ultigo, and the web development company, Virtual Enterprises. Before Canvas Systems, Steve was the CEO at Skatepile, Inc., one the nation’s largest e-commerce retailers of aggressive inline skates.


Steven R. Iwinski

Environmental Scientist, President & Founder, Applied Polymer Systems, Inc.,

Steven R. Iwinski has been involved with erosion BMPs and water soluble polymers since the mid-1970s. Years of research have produced a number of innovative polymer enhanced BMPs that have shown significant improvement over existing conventional BMP systems. Mr. Iwinski has developed multi-disciplinary environmental industry projects for mining, construction and stormwater applications. Iwinski contributes data and technical support to multiple universities, agencies and environmental professionals throughout the stormwater industry. Currently Mr. Iwinski is a supporting member of the Stormwater Management Academy, University of Central Florida for stormwater quality improvement through enhanced BMPs.

Terry Janssen

President Ecotech Water, Inc.

Terry Janssen is a member of the Board of Directors of the Florida Green Building Coalition and State Co-chair of the FGBC Government Green Standards Committee. He is also active with the United States Green Building Council and a current candidate for the USGBC National Board of Directors. Mr. Janssen has been instrumental in working with the Florida League of Mayors and Florida League of Cities who recently passed resolutions by unanimous vote to adopt the “Green Cities Action Accord” resolutions. The resolution encourages all Cities in Florida to adopt the FGBC Green Cities Government Standard. He is also working with the National League of Cities who will be introducing the “Green Cities Action Accord” resolution at their annual conference in New Orleans in mid November. If passed the resolution will encourage all Cities in the United States to adopt Green Cities Government Standards. (continued top of next page)


Mr. Janssen’s background as the head of a water conservation products manufacturing company as well as his extensive experience in construction and alternative energy enables him to cover a broad spectrum of environmental concerns and what everyone can do to help.

Jon D. Johnston EPA Region 4 Atlanta Georgia

Mr. Johnston became the Chief of Region 4’s Resource Conservation and Recovery Act (RCRA) Programs and Materials Management Branch in March of 2004, having managed several agency programs in the Region and Headquarters. He is responsible for the Region’s solid and hazardous waste regulatory programs and the Agency’s voluntary solid waste recycling and re-use programs. He is a leader in the Agency’s reinvention of the RCRA program to expand its focus from waste management to pollution prevention, waste minimization and beneficial reuse through the Resource Conservation Challenge. A thirty-one year employee of the EPA, he has been recognized with six Bronze medals, a Silver Medal, the Lee M. Thomas Excellence in Management Award, the U.S. Navy’s Meritorious Civilian Service Medal and most recently a Gold Medal, the Agency’s highest honor award.


Robert (Bob) Kerr Environmentalist

Mr. Robert (Bob) Kerr is known as one of Georgia’s leading conservationists. Bob served three Georgia governors, Zell Miller, Roy Barnes, and current governor, Sonny Perdue, as the representative for Georgia on policy matters relative to the implementation of two water compacts.

Mike Kersten

CEO, Elite Transportation

Driven to inspire, Mike Kersten offers a unique perspective and promising environmental alternative to Atlanta transportation services. Both business savvy and technically sophisticated, Kersten has spent his results-charged career directing large-scale domestic and international sales and IT operations for global technology companies generating $13.9B in annual sales. Industry clients have included BellSouth Corporation, Cingular Wireless, AT&T Wireless, AOL/Time Warner, Alltel, MCI, Digex, UUNET, Bank of America, Citibank, Coca-Cola and FedEx. Sun Microsystems named Kersten Top America’s Strategic Sales Executive three years in a row, where he achieved the President’s Club for seven consecutive years.

Wayne King ERTH Products

Wayne and his two sons are the principal owners of ERTH (Environmental Resource and Technology for Humanity) Products, LLC. ERTH Products is one of the largest compost manufacturing facilities in the Southeastern United States. The family also owns and operates Exceptional Products Inc. a Sales and Marketing Company. (continued top of next page)


Wayne is the founding president of the Georgia Composting Association where he served as president for 3 years. He is Past Chairman of the Georgia Green Industry Association (GGIA) and has served as the GGIA board representative to the Georgia Urban Agriculture Council. He continues to serve as chair of the GGIA legislative and environmental affairs committee. Wayne is a board member of Georgia Water Wise Council and The United States Composting Council where he heads up the state relations committee. He also is a member of the Georgia Association of Water Professionals and serves on the residuals committee.

Katie Kirkpatrick

Vice President of environmental affairs, Metro Atlanta Chamber of Commerce

Katie Kirkpatrick oversees the Chamber’s public policy work on water, air and quality growth issues – playing a key role in bringing the region’s environmental stakeholders together to find long-term solutions to pressing sustainability issues. For 12 years, Kirkpatrick served in various positions, including director of environmental engineering for Gold Kist, Inc. Her duties there included designing wastewater treatment and air quality control systems that totaled more than $20 million in capital investment, overseeing environmental compliance and site remediation, working with regulators and media and advising the company’s board and chief executives.


Steven Kleber Kleber & Associates

In 1987, Steven Kleber founded Kleber & Associates (K&A), which specializes in the home marketplace and works with a variety of clients including Gerber Plumbing Fixtures, KWC Faucets and Sinks, Mr. Steam, MonierLifetile, among others. K&A offers a proprietary Brand NavigatorÂŽ process that gets to the essence of the brand promise and messaging statements that will create the emotion needed to motivate customers to buy. Kleber is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers, adding impact to marketing/sales efforts.

Peter Krull

President, Krull & Company

Peter Krull is president of Krull & Company, one of the east coast’s leading socially and environmentally responsible financial services firms. The firm, based in coastal Darien, GA and founded in 2004, is a signatory of the United Nations Principles for Responsible Investing and contributes 1 percent of revenues to progressive charities. The firm specializes in wealth and investment management for individuals, businesses and institutions. The firm tagline is “Helping You Align Your Investments With Your Values. A veteran of the financial services industry, Mr. Krull has been an advocate for environmental and corporate change both locally and nationally as well as a critic of federal and state policies regarding the environment, alternative energy and fiscal responsibility.


Hadley Laughlin CMP, Plan-it Friendly

With over 11 years in the Hospitality & Events industry, an educational background in the environment and an entrepreneurial spirit, Hadley Laughlin established Plan-it Friendly to help organizations align environmental stewardship to their business objectives through Green Event Management and Sustainable Project Management. Recently, Laughlin spent 6 years as an Event Manager at The Coca-Cola Company, where she was an active member on an internal Green Task Force and successfully incorporated green initiatives into her programs. In 2007, Laughlin co-founded the Atlanta Green Meetings Council (AGMC), a forum for peers in the hospitality sector to collaborate on environmental best practices & challenges in the industry. Laughlin also sits on the Green Foodservice Alliance’s Zero Waste Committee.

Boyd Leake

Community Environment Management

G. Boyd Leake is president and co-founder of Community Environmental Management, Inc., an Atlanta-based environmental consulting firm specializing in institutional and municipal solid waste issues. Founded in 1995, the firm has emphasized recycling and composting as environmentally sound solutions to solid waste problems for government agencies, business, institutions and communities. Clients have included, The Georgia Department of Corrections, Robins Air Force Base, GeoSyntech Consultants and the North Georgia Resource Management Authority. (continued top of next page)


Boyd Leake continued

Through Community Environmental, Boyd has developed and managed thirteen large-scale composting operations and twenty baler recycling operations serving over forty institutions across Georgia. He has also been instrumental in the data gathering, collation and presentation of a broad spectrum waste study covering six North Georgia Counties.

John Lembo LEED AP

Mr. Lembo has over 21 years experience in energy management, engineering and construction management. In his most recent position as Senior Director of Energy for Starwood Hotels & Resorts Worldwide, Inc. Mr. Lembo is responsible for the development and ongoing management of the comprehensive energy management initiative that has been recognized by the Environmental Protection Agency’s Energy Star program with the Partner of the Year Award for Excellence in Energy Management for 2002 and 2003. Starwood’s energy program has been featured in publications such as Hotels Magazine; Lodging Magazine; Hospitality Business; Hospitality Technology and Buildings Magazine. Mr. Lembo is a LEED© accredited professional specializing in LEED for existing buildings. He has been a guest lecturer at New York University’s School of Hospitality, Tourism and Sports Management and Columbia University School of International & Public Affairs and has published articles in HPAC Engineering, and Boiler Systems Engineering magazines.


Tim Lesko

Founder & President GreenCO Environmental, LLc

Greenco Environmental, LLC is the leading organic recycling company servicing the Southeast region of the United States. By combining large quantities of food waste, yard waste and wood waste the company creates high quality organic compost with zero landfill contribution. Greenco Environmental is the first commercial food waste composting operation to garner a permit and endorsement from the Environmental Protection Division of Georgia. Tim co-founded and was president of L2 Systems, developer of software for process improvements in clinical diagnostic laboratories, in Austin, TX. Tim was later recruited by Sebia – a medical device and clinical diagnostic distribution company, where he spent several years in sales and management. In 2003, Tim became president of Sebia, Inc. managing the P&L of the $17M operation while developing and executing strategic and tactical initiatives to achieve sales, EBIT and market share growth objectives. Greenco Environmental offered a new challenge in an industry he wasn’t too familiar with, so Tim dove right in, bought a truck, became the driver, started hauling waste, completed the Compost Facility Training Workshop at the University of Georgia and is now putting his management and operational experience in place. Under Tim’s leadership, Greenco Environmental plans to go from a start up of four employees to a viable small enterprise of 45 by the end of 2009.


Shawn Lesser

Sustainable World Capital

Shawn Lesser is the founder and President of Sustainable World Capital. Sustainable World Capital is focused on connecting profitable sustainable companies of the future with institutional investors worldwide in order to raise capital and to increase financial market exposure. Shawn Lesser founder of Sustainable World Capital has long standing relationships with Sustainability Portfolio Managers throughout the World. Shawn has over 15 years of experience in US and international institutional equity sales. His previous affiliations include Morgan Keegan and Deutsche Bank and Shawn is conversational in both German and Spanish.

Don Liotta

Owner, Outside The Box Construction

An environmentally-aware contractor, all of Don’s construction projects are designed for sustainability with reference to the most current construction codes. In Atlanta since 1994, Don’s facilitates collaboration between the owner, architects, engineers and all trades associated with each project to ensure whole-project planning and minimal change orders.

Jim Lohmann

Tremco/weatherproofing technologies, inc.

Jim Lohmann has been involved in the roofing and weatherproofing industry for more than 20 years. As a Certified Technical Roof Consultant and Registered Roof Observer his experiences extend to roof repair, restoration, replacement, exterior moisture entry to roof management programs. He is currently involved with roof management programs on approximately 10 million square feet of roofing and coordinated roof inspections, roofing and waterproofing projects for more than 20 years.


Dan Loudermilk P2AD

Dan Loudermilk joined the P2AD as a Pollution Prevention Engineer in the Technical Assistance Program in October of 2006. He has more than 25 years of Engineering and Environmental experience in a variety of industrial and commercial facilities including petroleum exploration and transportation, kaolin mining and processing, poultry processing, textile manufacturing, aircraft maintenance, steel casting and manufacturing, and fueling facilities.

Alesa G. McArthur, CMP National Sales Manager, PRA Destination Management Atlanta

Alesa McArthur joined the PRA Atlanta team in July 2007 as the National Sales Manager responsible for all new business development. Formerly a supplier for PRA Atlanta, Alesa’s experience spans over 13 years in the Atlanta hospitality industry ranging from sales to managing off-premise catering functions in many public facilities as well as all that comes with this dynamic city. Green issues are important to Alesa and she has been involved with Atlanta’s green efforts in the hospitality industry. Even before her involvement in the Atlanta Green Council, she prepared all of her son’s baby food with fresh ingredients and without the waste of glass jars.


George F. McMahon

Ph.D., PE, D.WRE, PH, CPESC, BCEE Vice President, Technical Practice Director, Water Resources, ARCADIS-US

Dr. McMahon’s diverse career spans nearly four decades of water resources planning, engineering, design and management experience in the U.S. and abroad. While with the Savannah District Corps of Engineers he conducted comprehensive river basin planning studies and contributed to multipurpose reservoir design, construction and operation, hydropower, navigation and coastal projects in all of Georgia’s major river basins. Since moving to the private sector in 1986, he has been closely associated with the most salient technical, economic and policy aspects of the ACT and ACF water conflicts. He recently led a team of international and domestic experts in a strategic planning, legal and institutional capacity-building effort culminating in a draft law for integrated management of the Yellow River Basin in China. He has also assisted in analysis and design of navigable floodgates for the Inner Harbor Navigation Channel (IHNC) in New Orleans. Dr. McMahon is a registered professional engineer in Georgia, South Carolina, Michigan and Louisiana. He is active in several engineering professional societies and has published more than 50 peer-reviewed technical papers, conference proceedings papers, and technical reports.


Kevin Miller

PE, Product Manager, ADS, Inc.

Mr. Miller , a registered professional engineer, with a Bachelors of Science in Civil Engineering from Georgia Institute of Technology has worked with engineers, developers and contractors with storm sewer and drainage related projects on a national level. He has been integral in the development and implementation of MEGA GREEN recycled content storm sewer pipe.

Joe Mitchell Sodexo

Joe Mitchell was recruited to lead Emory University Dining Services in the spring of 2007, bringing more than thirty six years of hospitality service experience to campus. His career has included restaurants, theme parks, sales, consulting, and management of college and university dining services, all contributing to his passion and focus on delivering great food and outstanding customer experiences. Since arriving at Emory University, Joe has been appointed to the University’s Sustainable Food Committee by President Wagner. Working with his manager for sustainable food practices, Joe and his team have implemented the Fresh Food market, offering dining choices made from local and regionally grown products. Emory Dining has also increased Georgia and regional purchasing to 29% of all purchases on campus. The team is presently developing plans for a dining education series, focusing on providing students, faculty and staff the resources to understand the goals of Emory Dining and how they can support the initiatives and programs on campus.


Marcy Moneypenny

CBRE, Senior Director, Asset Services

As Senior Director of Asset Services, Marcy Moneypenny oversees the strategic property management responsibilities for CBRE’s Atlanta region, which includes a portfolio of more than 30 million square feet of office, industrial and retail properties located in Georgia, South Carolina, Alabama and Tennessee. Leading a staff of four directors who in turn manage 72 real estate managers and personnel, Ms. Moneypenny ensures that the day-to-day management and operations requirements are being met, in order to meet the investment interests of the buildings’ owners.

Kathy Nguyen

Cobb County Water System

Kathy has been with Cobb County Water System for 6 years. In 2004 she became the Water Conservation Coordinator, where she developed, implemented and manages the Water Efficiency Program. She is a member of: American Water Works Association, Georgia Association of Water Professionals, Technical Coordinating Committee for Metro North Georgia Water Planning District, Clean Water Campaign, Department of Community Affairs WaterFirst Adjudication Team, and Vice-Chair of Georgia Water Wise Council.


Lewis Perkins


A long-time advocate for “doing the right thing,” Lewis Perkins is a champion for sustainability – personally and professionally. The director of sustainable strategies for The Mohawk Group, a leading commercial carpet manufacturer, Perkins draws on this passion to help advance the company’s mission of environmental and social responsibility. Coupling strong leadership skills with his fervent commitment to ensuring a positive future for the world around us, he helps drive awareness for the importance of sustainable design through strategic marketing communications, as well as The Mohawk Group’s partnerships with philanthropic organizations such as Easter Seals and Susan G. Komen. Most recently, Perkins served as director of marketing and development for The Clean Air Campaign where he was responsible for creating sponsorship proposals, maintaining and managing foundation relationships, and developing long-term strategy for financial growth and sustainability.

Lee Peterson

Senior manager, Reznick Group

Lee Peterson is a Senior Manager in the Firm’s Tax Practice and leads the Atlanta Office’s Research and Planning Department in the Renewable Energy Tax Credit Services Group and the Tax Consulting Practice. Lee is responsible for advising clients on structuring renewable energy and other complex transactions, with significant focus on transactions that involve federal and state income, franchise or premium tax credits. He is also responsible for general tax research, planning and tax compliance review of trusts and estates for high net worth individuals and families. Lee has broad tax knowledge and experience in (contined top of next page)


LEE PETERSON continued

the areas of federal and state income taxation of partnerships, LLCs and corporations. His clients include major publicly-held Fortune 100 companies, non-profit housing organizations, and renewable energy project developers across the United States. Lee has considerable experience dealing with the various state taxing authorities, as well as prior tax litigation experience as a licensed tax attorney. Mr. Peterson has participated as both instructor and public speaker at numerous professional seminars and presentations dealing with energy credits, low-income housing tax credits, historic credits and tax planning strategies. He is also an adjunct professor at Clayton State University, Georgia and guest lecturer on tax for the J. Mack Robinson MBA program at Georgia State University.

Melissa “Missy” Phillips 

Bartow County Government, Bartow County Office of Environmental Programs Coordination 
& Keep Bartow Beautiful

Missy has lived in Bartow County since1985 when she and her husband took a leap of faith and purchased a portion of property on a rural dirt road that in the 1800’s belonged to the (then in ruins and now restored and prosperous) Historic Barnsley Gardens. They built their energy efficient log home with their own hands and the help of friends. The couple was drawn to the area because of the isolation, beautiful rolling acreage and TREES. In 2005, Missy joined Sheri Henshaw with Keep Bartow Beautiful as a part time position partially funded by the Georgia Forestry Commission. This is where she found her purpose. The office of Keep Bartow Beautiful was changed to the Office of Environmental Management Programs Coordination in 2007 and Missy was hired full time. She feels that finally, environmental issues are not viewed as just an emotional attachment but a scientific as well as financial event. 98


Pace Pickel has been with USG since 1981. Staring as a field sales representative he has been involved with all of USG’s wallboard and ceilings systems at one time or another. For the past several years, Pace has been the Architectural Services Representative of USG in Atlanta with the primary responsibility of providing technical support and new systems information to Atlanta area architects and interior designers

Helen Pope

Attorney with Smith, Currie & Hancock LLP

Ms. Pope, Attorney/Construction Litigation, is an associate in the Atlanta office of the law firm of Smith, Currie & Hancock LLP and is active in the firm’s construction, government contracts, and environmental practice areas. Helen joined Smith, Currie & Hancock in 2005 upon her graduation from Tulane Law School, cum laude. Helen earned an Environmental Law Certificate at Tulane and worked as a student attorney in the Tulane Environmental Law Clinic. Since Helen joined Smith Currie, she has represented clients in disputes involving construction defects, payment disputes, liens, and builder’s risk insurance.

Erica Qualls

General Manager, Atlanta Marriott

Erica Qualls serves as General Manager for the Atlanta Marriott Marquis, responsible for ensuring guest and associate satisfaction, managing the hotel’s finances and assets, owner relations and fostering business alliances that promote Marriott International. The Atlanta Marriott Marquis is Marriott International’s third largest hotel with 1,663 guestrooms and suites, and over 160,000 square feet of meeting and convention space.


Bob Rawlings

Sr Engineer and Award Winning Green Team Champion, Marriott Marquis

Bob Rawlings serves as the Director of Engineering for the Atlanta Marriott Marquis, responsible for facility management, project management and energy conservation. The Atlanta Marriott Marquis is Marriott International’s third largest hotel with over 1.6 million square feet, 1,663 guestrooms and suites, and over 160,000 square feet of meeting and convention space. In 2004 and 2006 he was presented with the ECHO Award for outstanding efforts in energy conservation by Marriott International’s Central Region. In 2008, he was nominated for the JW Marriott Award of Excellence from Marriott International. Rawlings was named the 2007 Outstanding Manager of the Year by the Georgia Hotel Lodging Association.

Wayne Robertson

PE LEED AP, Founder of Energy Ace, Inc.

Wayne Robertson founded Energy Ace, Inc., an energy and LEED consulting firm in Atlanta, Georgia in 2002. Wayne has been in the energy industry since 1977, in both the private sector and government service. He has held leadership positions in professional associates including ASHRAE and the US Green Building Council. Wayne has authored over 25 articles and has been a speaker or presenter at more than 15 national conferences. Mr. Robertson is a LEED™ Accredited Professional, a Certified Energy Manager and a Certified Commissioning Agent.


Alice Rolls

Executive Director, Georgia Organics

Alice Rolls has devoted her entire professional career to environmental causes, working for 20 years in the nonprofit arena, lending her expertise to the development of three organizations. In 2004, Alice became the Executive Director of Georgia Organics, a nonprofit organization working to integrate healthy, sustainable and locally grown food into the lives of Georgians. Prior to this position, Alice was Executive Director of Earth Share of Georgia, an organization she founded in 1992 and which has since grown to support over 70 environmental organizations. She also worked for six years establishing and developing The Nature Conservancy’s Georgia Chapter. She is a 1987 graduate of the University of Virginia with a degree in biology and environmental sciences and a 2004 graduate of the Governor’s Institute for Georgia Environmental Leadership. She lives with her partner and two chickens in the Morningside neighborhood of Atlanta, conveniently located 100 yards from Atlanta’s only all- organic farmers’ market serving farmfresh, seasonally grown foods.

Jason Rooks

Principal, Clean Energy Strategies, LLC

Jason Rooks is a principal in Clean Energy Strategies, LLC, a public affairs consulting company specializing in environmental and conservation issues. Jason Rooks was Executive Director of Georgia Conservation Voters for six years, overseeing statewide political and public education programs related to environmental and conservation issues. Mr. Rooks has extensive experience with media relations and issue advocacy.


Jeff Ross-Bain, PE, LEED Director Green Building Initiatives, Smith Dalia Architects, LLC

Jeff Ross-Bain is a Registered Professional Engineer and LEED Accredited Professional with over 28 years experience, primarily in the commercial and industrial HVAC industry. In addition to the United States, Jeff has held positions in England, Australia and France, and was employed as a commissioning agent for the Channel Tunnel Project in England. Jeff is employed by Smith Dalia Architects where, as Director of Green Building Initiatives, he is responsible for initiating sustainable practices within the organization. Jeff routinely performs building energy studies, conducts trainings on various green building topics, manages the LEED process for project teams and analyzes building performance through energy modeling. Jeff and the team at Smith Dalia currently oversee over 28 green building projects and over 75% of Smith Dalia staff are LEED Accredited Professionals.

Adam R. Saslow

Principal, NewFields President, NewFields Consensus Solutions, LLC.

Adam R. Saslow is a Principal with NewFields and the President of NewFields Consensus Solutions, LLC. Mr. Saslow provides a variety of services involving partnering, coaching, negotiation, facilitation and mediation. Mr. Saslow has over 17 years of experience in the environmental field, specializing in the design and guidance of stakeholder processes, public involvement and other forms of collaboration. (contined top of next page)


Mr. Saslow creates the environments in which participants in collaborative dialogue make their own best decisions. He builds foundations for long lasting communication, bridges for crossing chasms in perspectives and agreements that stand the test of time. Mr. Saslow is both a public policy expert and a strategist with a long history in working with a variety of environmental and natural resource statutes, regulations and programs. Mr. Saslow has multi-sector expertise and training in managing controversy within and across public, private and not-for-profit organizations. This has given Mr. Saslow the unique capacity to understand the drivers and barriers that exist across the sectors – and find common ground.

Sam V. Shelton, PhD

Strategic Energy Institute (SEI), Georgia Tech

Dr. Sam Shelton is a nationally recognized expert in energy systems. He is the founding director of the Georgia Tech Strategic Energy Institute, an interdisciplinary research based resource started in 2003. The institute is actively engaged with industry to facility near-term, high-impact solutions to national and regional energy challenges. Among his recent projects, Dr. Shelton worked with Southern Company on a proposed wind farm off the Georgia coast, and led a team in developing technologies to convert southern pine trees to ethanol. Dr. Shelton holds eight patents in energy technologies and founded two companies to develop, manufacture and market energy-efficient products. Starting in the 1970s, he was among the pioneers working on solar heating and energy efficient heating and cooling technologies with Scientific Atlanta, Atlanta Gas Light, and Georgia Power.


Michael shore

Founding Partner, FLS Energy

Michael Shore is a founding partner of FLS Energy, a leading solar energy company. He has worked for two decades on energy and environmental issues, and has written extensively on sustainability topics. He played a key role in crafting the law to enable North Carolina to become the first state in the Southeast to adopt a Renewable Portfolio Standard, and he was a lead negotiator of North Carolina’s landmark Clean Smokestacks Act. He served on the Department of Energy’s Efficiency Leadership Group and was a founding board member of NC GreenPower. He has a Masters in Civil Engineering from North Carolina State University and a second Masters in Environmental Policy from the University of North Carolina at Chapel Hill

Georgina W. Sikorski Carpet and Rug Institute

Georgina is a marketing consultant specializing in strategic business solutions for a wide range of businesses and associations, especially in environmental and sustainable business practices. Her clients include Carpet and Rug Institute (CRI), the Carpet America Recovery Effort (CARE), and companies in the carpet and building industry. She assisted the carpet industry in the development and marketing of NSF 140-2007, the first ANSI approved Standard for environmentally preferable building materials. (continued on top of next page)


Georgina was previously the Marketing Director, and Commercial Brand and Marketing Communications Director, INVISTA, with responsibility for the Antron® brand. She has 25 years of business-to-business marketing experience with DuPont Company, Ralston Purina Company, and most recently, INVISTA, a Koch Company. While at DuPont, Georgina’s team earned the DuPont Sustainable Growth Excellence Award for securing the first Environmentally Preferable Product (EPP) certification for carpet fiber. Georgina was a member of the USGBC Marketing Committee, LEED for Commercial Interiors Committee, and a Board member of CARE (Carpet America Recovery Effort). She has written numerous articles and presented at many conferences and association meetings in the course of her marketing career. She has a MSIA (MBA), from Purdue University, Krannert School of Management and a MS, Biology, from St. Louis University. She is the co-author of 18 medical research publications.

J. Daniel Silk

Vice President, Environmental Sustainability Georgia-Pacific North American Away-from-Home

Drawing on more than 30 years of experience, he works with businesses across industries to improve their environmental footprint, providing innovative products and solutions in a manner that is environmentally and socially responsible, and economically sound. He also works in close collaboration with Georgia-Pacific’s governmental affairs team to develop educational conferences aimed at helping all business units incorporate environmental sustainability into work. (contined top of next page)


J. DANIEL SILK continued

Prior to being named to this position, Dan served as Vice President, Marketing for Commercial Systems, and managed the marketing communications responsibilities for all commercial products. It was in this role that he honed his environmental and sustainability communications skills, marrying his passion for the environment with his deep knowledge of business-tobusiness communication.

Henry Slack EPA

Henry, (B.S., Rhode College; M.S., Ga. Tech) has managed Indoor Air programs at EPA in Atlanta since 1992, well before the mold rush. He has given many presentations over the years about indoor air quality.

Bruce Small Icyene

Bruce is a professional engineer who has traveled extensively for conferences and public appearances in Canada, the United States and Europe, covering a variety of environmental health and building design issues. The North American public has read about him in local newspaper articles and national magazines, seen him on local TV talk shows and on network news, and heard him on radio interviews across the continent. Since the early 1980s he has addressed medical and engineering conferences across Canada and the U.S. concerning the design of housing for people who have become affected by indoor pollution. He is widely respected in scientific circles for his early investigations into the causes of indoor pollution. (contined top of next page)


Mr. Small’s speaking engagements have included: The Indoor Environment Summit (Lung Assoc., 1996); The Effectiveness of Health Promotion (U. of Toronto and WHO, 1996); The Air Children Breathe (Lung Assoc. and Pollution Probe, 1998); The Environment and Human Health (Recycling Council of Ontario, 2000); Breaking Through the Barriers (Canadian Consumer Specialty Assoc., 2002); Construction EXPO CIHAC (Mexico City, 2003).

Paul Snyder

Vice President, Operations Brand Management & Business Development, InterContinental Hotel Group

As Vice President, Operations Brand Management and Business Development, Paul oversees marketing and strategy for the InterContinental Hotels management contract business. He also works extensively with the IHG development group on potential joint ventures, IHG owned projects and on the acquisition of new management contracts. Finally, he is the Americas Operations lead on the rollout of IHG’s global Corporate Social Responsibility strategy. In that capacity, Paul has executed some of the largest sustainability initiatives undertaken by IHG and is a member of the company’s global sustainability steering council. Paul has also worked in the Brand Management and Marketing organizations of IHG and Marriott International. He began his career in the hospitality industry with Winegardner & Hammons, Inc., working in hotels where he held managerial positions in both the Food & Beverage and Rooms departments.


Keith Spitznagel

Senior vice president of marketing, Logan Energy

Keith Spitznagel has been involved with new power generation technologies and alternative energy applications for more than 18 years. As Senior Vice President of Marketing for LOGANEnergy®, Mr. Spitznagel is responsible for the development of new Fuel Cell projects, and for introducing current and perspective customers to the wide range of services available from LOGANEnergy®. Since 1993 he has managed the installation of 20 Fuel Cells totaling over 4 MW of Fuel Cell generating capacity. These installations include the Riverview Center Nursing Home in Pittsburgh, the first commercial Fuel Cell in Pennsylvania and fourth in North America. He also installed eleven 200 KW Fuel Cells at Department of Defense installations throughout North America.

Justin Southwick Wilmot, Inc

Mr. Southwick brings over 15 years experience to Wilmot, Inc. He’s managed numerous recycling, waste reduction and green building projects including the first LEED® for Homes Renovation (Gold) in the United States. Justin previously worked for General Electric where he attained Six Sigma certification. Wilmot, Inc. encourages sustainability by delivering green building and green business solutions in the Southeast and beyond.


Beth L. Studley

LEED AP , Holder Construction & USGBC-GA President

Beth is a Vice President with Holder Construction Company and also the current Chairman for US Green Building Council Atlanta Chapter serving on the board for the past seven years. She is also on the Southface Board of Directors, the Grants to Green Advisory Board, the Advisory Board for the Georgia Southern’s Allen E. Paulson School of Science and Technology and the Advisory Board for Southern Polytechnic State University’s Construction Management Department. She joined Holder in 1994 from the University of Florida where she graduated with a degree in Building Construction. She leads Holder Construction Company’s Sustainable Services Group where she assists with the strategic planning and implementation of the company wide environmental initiatives. Beth is a LEED 2.0 accredited professional.

Pam Swingle EPA

Pam is the Pollution Prevention Program Manager for U.S. EPA Region 4 in Atlanta. Previous to coming to Region 4 in 1999, she served as the Recycling Market Development Specialist for the University of Illinois Extension Service and has over 17 years of experience in recycling and pollution prevention for U.S. EPA.


Ben Taube

Executive director, Southeast Energy Efficiency Alliance

Ben Taube currently serves as the Executive Director of the Southeast Energy Efficiency Alliance (SEEA) which is a nonprofit headquartered in Atlanta, GA with a mission to deploy energy efficiency across 11 southeast States. The organization is comprised of public and private interests. Prior to becoming the Executive Director of the Southeast Energy Efficiency Alliance, Ben served as the Public Affairs Manager for the GREENGUARD Environmental Institute where he was responsible for planning, coordinating, and communicating GREENGUARD’s activities, capabilities, goals, and priorities to a variety of audiences. Ben also worked as the Director of Government Affairs for EcoSMART Technologies. Prior to EcoSMART, Ben served as the Environmental Manager for the City of Atlanta with the responsibilities of developing and enhancing environmental initiatives and policy. Programs included a green building policy development task force, energy management and conservation program, an urban heat island mitigation pilot project, and many other water quality projects. In addition, he led the Bureau of Stormwater Management with the goal of producing a comprehensive stormwater management program and utility.


Dick Thomas

TVM Building Products

Dick Thomas is a regional Vice President of sales for TVM Building Products. TVM provides specialty building products to the industry that insulate and seal the building cavity. Dick is a 35 year veteran in the building material business and has held sales and management positions with Blount Lumber Co., Premdor Co, Peachtree Windows and Doors and CertainTeed. Dick has worked with companies that are on the cutting edge of new technology, and he is now active in the advancement of radiant insulation, and building sealing in the residential HVAC and metal building channels.


Energy Efficiency Program Manager, OneWorld Sustainable

Bill Traver joined OneWorld Sustainable in 2006 after 26 years with the local utility. As OneWorld’s Energy Efficiency Program Manager, Bill’s responsibilities include conducting energyefficiency audits, using state-of-the-art equipment, and then recommending comprehensive improvements that will yield the best results. Working with either residential or commercial clients, Bill’s methodology involves assessing energy performance, creating and implementing an action plan, evaluating progress, recognizing achievements, and if appropriate, providing details on EarthCraft, EnergyStar, and other Green Energy programs. A native of Savannah, GA, Bill has degrees in Marketing Management from Atlantic Armstrong State College and Mechanical Engineering from Southern Technical Institute. Bill is a member of the USGBC’s Green Energy Council, the Homebuilders Association and is a long-time mentor for the local High School Science Team.


Sandy Tucker

Field Supervisor , Georgia Ecological Services Field Office , US Fish & Wildlife Service

Sandy Tucker has been in her current position since July 1999. The office deals with a variety of conservation issues related to wetlands, threatened and endangered species, environmental contaminants, and private landowner incentive programs throughout the State of Georgia. Before coming to Georgia, Sandy worked on endangered species policy issues at the USFWS Headquarters Office in Arlington, Virginia, and at the National Conservation Training Center in Shepherdstown, West Virginia where she organized and lead training courses on endangered species regulations and other environmental topics. Sandy spent 13 years in Alabama and Alaska as a field biologist.

Mary Ann Uhlmann, CEH Tremco INc.

As a Certified Environmental Horticulturist, my training, research and field experience with the selection, installation and maintenance of plants for urban environments has never meant as much as it now does in the growing field of Sustainable Construction Design and Management. Green roofs and facades are a logical, elegantly suitable step toward bringing back natural systems to resolve urban storm water overflow issues and increasingly troublesome heat island effects. My industry focus is to continue to educate the public and Tremco Inc clients on the value of sustainable roofing technology systems while managing the installation and use of plants in green roof projects, further strengthening our commitment to provide environmentally sound roofing and waterproofing peace of mind .


Michael Whelchel Watershed Capitol

Michael Whelchel is the founder and Managing Partner of Watershed Capital, an investment bank working with companies committed to financial, environmental, and social returns. He has sixteen years experience financing, acquiring, selling, growing, and operating middle market companies. His experience has included start-ups and later-stage companies in a range of industries. In addition to his operating experience, Michael has played key roles in two investment funds overseeing deal sourcing, deal structure, due diligence, negotiations, financing, and portfolio management. He received his BA summa cum laude, Phi Beta Kappa from the University of the South in Sewanee, TN and received a joint MBA and MEM (Master of Engineering Management) from the Kellogg School of Management, Northwestern University. He is a member of the Social Venture Network, Investors’ Circle, and a founding member of B Corporation.

Steve Williams BuildingGreener

After 20 years in photography Steve decided to change careers and try to make the world a better place. By becoming a LEED Accredited Professional (Leadership in Energy and Environmental Design) through the U.S. Green Building Councils (USGBC) all the things that Steve learned through study and life could be applied to development as a total concept. LEED also introduced Steve to water and stormwater issues. From a love of rivers and appreciation of water Steve decided to specialize in rainwater and stormwater management. Managing rainwater through landscaping techniques, green roofs and cisterns can reduce potable water use as well as lower the burden of stormwater treatment for municipalities.






Exhibit Hall Floor Plan October 7-8, 2008 Cobb Galleria | Exhibit Hall B









FE 121 123















































































404 402





BR 4

BR 3






GBW AS OF 09/30/2008







Exhibitor Booth # Advanced Drainage Systems, Inc. . . . . . . . . . . . . . . . . . . . . . . . 205 Allied Waste . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 American Formula and Pro Link . . . . . . . . . . . . . . . . . . . . . . . . . 210 Applied Polymer Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109 Arcadis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 330 Atlanta Community Tool Bank . . . . . . . . . . . . . . . . . . . . . . . . . . 127 Atlantic Lighting and Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216 Automated Logic _ Georgia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211 BOMA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Canadian Consulate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401 Canvas Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201 Canterbury Press . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 Conservation Mart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 409 Conex Recycling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222 Dupree Plumbing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 314 Earth Share Georgia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 328 Eco Exhibit Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Eco Tech Water . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206 Eco Transitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313 EcoBrokers/Harry Norman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Electronics Recycling Services . . . . . . . . . . . . . . . . . . . . . . . . . . 114 Elite Transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302 Evergreen Consulting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203 Exide Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 FLS Energy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121 Food Service Applications, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 404 Georgia Trane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209 German American Chamber of Commerce . . . . . . . . . . . . . . 102 GHLA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Green Chamber of the South . . . . . . . . . . . . . . . . . . . . . . . . . . . 118 Green Girl Atlanta, LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110 GreenSmart Women on the Home Front . . 410/412/414/416 The Hoots Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 318


Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth # Jimmy & Rosalynn Carter Partnership Foundation . . . . . . . 321 John Q. Bullard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230/329 KaiVac, Host, Filmop & Kutol . . . . . . . . . . . . . . . . . . . . . . . . 303/305 KEIM Mineral Coatings of America Inc. . . . . . . . . . . . . . . . . . . 217 Maurgood, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 My Energy Loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 415 One World Sustainable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 413 P2AD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 430 Parsley’s Catering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 417 Patterson Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 418 Peachtree Pest Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 427 Pro Link and American Formula . . . . . . . . . . . . . . . . . . . . . . . . . 210 Radience Energies - Solar Solutions . . . . . . . . . . . . . . . . . . . . . 429 Rainwater Collection Solutions, Inc. . . . . . . . . . . . . . . . . . . . . . 309 Rechargeable Battery Recycling Corporation . . . . . . . . . . . . 218 Reznick Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 Servidyne Systems, LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214 SESCO Lighting, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130/229 Skyfold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123 Skyline Innovations, INC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 Solar Sun World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 403 Southeast Green . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 311 Southeast LINK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202/301 Tennant Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304 Trees Atlanta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212 Tremco/Weatherproofing Technologies Inc. . . . . . . . . . . . . . 428 Us Cabinet Works . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312 von Drehle Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306 Water Shed Capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122 Wausau Paper Bay West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 WorkingBuildings, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112


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GreenBusiness WORKS EXPO 2008  

Overview of sessions and speakers

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