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JULY 2013

Caring for the Community *local *local companies companies making making an an impact impact


from the president Building blocks to community development

If you look up the definition of community development online, you’ll find as many definitions as there are people in the Greater Green Bay area (or close!). But while definitions vary, there are core elements that are consistent across the board. But before I delve into that, I want to address why community development is an integral part of the Chamber. Business builds a community, and that is why the Chamber “specializes” in economic development and workforce development. But community development is the third “pillar” on which the Chamber is built, and that’s because it’s so strongly interwined with economic and workforce development. Here at the Chamber, community development is a direct outgrowth of efforts by the business community in the areas of economic and workforce development. Whether it’s contributing to the community’s tax base, financially contributing to community organizations, sharing expertise on boards and committees, businesses — and the people who compose them — largely drive/impact/steer a community’s development. Here’s our acronym for what community development means to us and our partner organizations: C is for collective partnership.You can’t pursue community development without the sincere, deep-rooted investment

of multiple partners.These include entities such as the Brown County United Way and the Greater Green Bay Community Foundation. But it also includes extensive representation from the business community.

O is for organized agenda. It’s one thing to bring people or entities together for a cause; it’s quite another to do

so with effort focused on a collectively created and organized agenda of what needs to occur and when, and who owns specific undertakings. M is for mutual valuing. All the partners involved with a community development initiative need to create and

work from a shared value system. Mutuality and reciprocity help to bind people together.

M is for mutually beneficial. Outcomes need to be beneficial for all involved parties. Community members need

to understand how the courses of action affect economic, social, environmental, political, psychological and other areas of a community. U is for unified for a common purpose. While businesses may operate their day-to-day operations from a sense

of friendly competition, community development is focused on the greater good. Our community is unique in that we have such a strong sense of servant leadership among residents, both across organizations and throughout organizations (not just at “the top.”) This is particularly evident in crises and in really good times, because people really rally. N is for New North. We would be shortsighted not to focus on regionalism and how we can work collectively

and tout our mutual offerings across the 18 counties encompassed in the New North.

I is for inclusion. Community development cannot exist in a vacuum; it needs to encompass the diverse needs of

everyone to combat social exclusion, poverty, disadvantage and discrimination. And it needs this representative participation to meaningfully influence decisions that affect our lives. T is for real transformation. Large-scale social change requires broad, cross-sector coordination to.

Y is for you because community development needs the active involvement of community members, leaders and

groups from throughout the community. We are definitely not a community of one. Community development is just one more example of the Chamber’s focus on collective impact — bringing together nonprofits, government, business and the public to generate favorable change that benefits the community at large.The Greater Green Bay community is such a special place because of the thousands of people who give of themselves every day. To you all, we say thank you!



Contents. JULY 2013 | ISSUE #2

PRESIDENT Laurie Radke EDITOR Lori Kaye Lodes GRAPHIC DESIGNER Dana Jacobson Collective Impact is published quarterly by the Green Bay Area Chamber of Commerce, 300 N. Broadway, Ste. 3A, Green Bay WI 54305. Collective Impact is supported by advertising revenue from member companies of the Green Bay Area Chamber of commerce. For information about the advertising rates and deadlines, contact sales at 920.593.3404. Collective Impact (USPS 10-206) is published quarterly for $18 a year by the Green Bay Area Chamber of Commerce, 300 N. Broadway, Ste. 3A, Green Bay WI 54305. Periodicals postage paid at Green Bay, WI. POSTMASTER: Send address changes to Collective Impact, 300 N. Broadway, Ste. 3A, Green Bay WI 54305. PH: 920.593.3423. COMMERCIAL LITHOGRAPHY

feature... 10 caring for the community

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13 Baylake Bank 3 3 NationJob



& Economic Development 45 UnitedHealthcare 4 8 Keller 35 National Railroad Museum 48 Children's Hospital of Wisconsin 27 UW Oshkosh College of Business 35 Pioneer Credit Union 33 Valley Insur ance Associates, Inc . 49 Austin Str aubel Inter national Air por t BACK COV E R Cellcom







COVER PHOTO: MJ Kapla, photographer of the Packerland H.O.G. Chapter

ADVERTISERS 09 Prevea360 2 9 YMC A 43 KI 49 NWTC Cor por ate Tr aining


BUILDING POWERFUL COMMUNITY ORGANIZATIONS: A PERSONAL GUIDE TO CREATING GROUPS THAT CAN SOLVE PROBLEMS AND CHANGE THE WORLD by Michael Jacoby Brown Long Haul Press, Arlington, MA; 2006 361.2 BROWN Are you part of a group committed to bringing about change? Is there a problem in your community you want to solve? Would you like to learn techniques for action to make your group more effective? Whether you’re just starting out or want to revitalize a group, this book can help. Brown shares stories from his grass-roots organizing experiences and presents many useful exercises for forming the important building blocks for your cause. For example: creating a sense of caring and community within your organization, fostering passionate leadership for change, channeling energy into improving your community and raising money to sustain the work. This is a well laid out book with practical advice on how to organize from the grass-roots level on up. Brown has more than 30 years of experience training hundreds of people for all types of organizations.

PLANNING AND COMMUNITY DEVELOPMENT: A GUIDE FOR THE 21ST CENTURY by Norman Tyler and Robert M. Ward W. W. Norton, New York; 2011 307.1 TYLER This is an ideal book for those who want to understand the complexity of interactions relevant to their work. These include the basics of planning; what an essential comprehensive plan involves; what skills, tools and techniques are needed to implement a plan; a discussion of planning issues along with good planning practices; and pertinent case studies. A special simulation, a case study of the fictional city of Rivertown, was created for the purpose of teaching planning principles as well as being especially useful in creating exercises relating to downtown revitalization and gives you an opportunity to use information from the book in the role of a local planner. The websites listed below provide access to Rivertown online.

WWW. WEBPOLIS ONLINE RESOURCES FOR ONLINE COMMUNITY PLANNING WEBPOLIS.US/WEBPOLISHOME/WEBPOLISTODAY.PDF The “WebPolis Consortium” provides online applications especially designed for use by local governments and residents including: online computer discussion conferences; more than 100 local government topic information web pages; a growing set of information databases and financial spreadsheets and templates. Through the Consortium, member communities are able share resources and information online.


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CITY HALL COMMONS WWW.CITYHALLCOMMONS.COM/ is par t of WebPolis and has community planning exercises based on the fictional River town. The City Hall Commons project offers many benefits to its user communities: extensive online resources available to local governments and residents, leading-edge technologies brought to local government at minimal cost, facilitated sharing of online resources between member communities, and giving residents a stronger voice in community issues. Access to resources is user-friendly, applications are maintained and updated by Consor tium staff, and par tnerships for funding are created.

tech watch | * Al Pahl


The biggest headline to emerge from the weeklong BlackBerry Live 2013 event was a Tech Republic poll in which twothirds of respondents said the recently released Q10 model has them seriously considering switching back from Apple or Android. Reports of strong Q10 demand circulated, including one showing BlackBerry regaining lost market share in

Canada, which got the device before Americans did. Survey says: The No. 1 thing they miss about their former BlackBerry is the hardware keyboard, which was retained on the Q10. It debuted overseas in January and became available in the U.S. in May.

Of perhaps even greater interest to business IT staff: BlackBerry released a major

update to BlackBerry Enterprise Service (BES) and deepened its commitment to making BES a multiplatform solution that now deeply secures Android and iOS devices.

While older versions of BES could do some basic administration of nonBlackBerry smartphones like iPhone, Android and other types of devices, the solution was limited to the basics, including

a full remote wipe of devices when those employees left the company. But, that's obviously not a great solution with Bring Your Own Device employees owning the devices. With Secure Work Space, BlackBerry will manage iOS and Android devices in a more sophisticated and secure way. More on management: mobile-device-management.html.


Windows 8.1



Has “The Internet of Things” (IOT) been bandied about your office yet?

Businesses are not exactly flocking to Windows 8. Hoping to convince more business users to take a look at its latest OS release, Microsoft is adding incremental management, networking and security features to Windows 8.1, aka Blue. More dramatically:The Start button will return and users will be able to boot directly to a desktop similar to Windows 7, bypassing the “Metro” interface, which underwhelms many.

Also known as IoT or machineto-machine (M2M), The Internet of Things is all about sensors that can connect lots of formerly mundane objects to the Internet and automatically send their data to IT systems for analysis. The objects can be everything from healthcare monitors to traffic lights to thermostats to trains.


You’ll find the renewed Start button, which looks exactly like the Windows 8 Start charm, on the Windows 8.1 desktop. It will take you to a customizable screen showing every application on your machine. And by “customizable,” early predictors are expecting the apps to display in customizable groups. Think icons not tiles. Businesses might like the concept of a start screen lockdown for company-issued devices: IT can control the layout of these machines’ Start screens and prevent user customization across individual workgroups or the entire company. And remote business data removal allows IT to wipe corporate data while leaving users’ personal data intact on user-purchased devices running Windows 8.1. Near field communication(NFC) tap-to-pair printing looks cool: Users can tap a Windows 8.1 device against an enterprise NFC-enabled printer and print. There’s no need to buy a special printer; users are said to be able to attach an NFC tag to existing machines. Look also for Wi-Fi direct printing. Most, if not all, of these new features were set to be included in the Windows 8.1/R.T. 8.1 public previews. Microsoft officials say 8.1 will be available before 2014.

To help you get up to speed on what M2M is, why it’s important and how it can potentially help your organization,Tech Republic and ZDNet have collaborated to create a special feature on the Internet of Things. They’ve kicked it off with a series of articles that is highly practical and takes you on a different deep dive of the topic each month, here: www.zdnet. com/topic-tapping-m2m-theinternet-of-things. JULY 13

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emerging trends

ARE YOU RESPONSIVE? You’re missing out on website leads if you don’t have a mobile website strategy.



Responsive Design is a smart answer to the growing number of people accessing email and the Internet from mobile devices (smartphones). Responsive Design automatically determines how your website is being accessed and optimizes the site for the size of the device. So, whether your target is on a computer, a tablet, or a cellular phone, your website will look as if it’s designed specifically for that device. NOT YOU. YOUR WEBSITE.

Why is having a mobile website strategy a necessity? Demographics show more than 62 percent of cellular users own a smartphone. And we’ve seen open rates of more than 70 percent on mobile devices on email campaigns we’ve conducted.

* Lance Peroutka, agency director/principal, Element,

OK, so websites with Responsive Design are a good idea. But, what does it take to make it happen? Great planning! It’s vital to understand the navigation and graphics of the overall site to build an effective version for all devices. Yes, there are some additional upfront costs, but the payoffs are great. So, next time you want to make changes to your website, or build a new one, make sure you consider mobile users. Check out these examples. THE BOSTON GLOBE:



keyword association

* Amanda Betts, marketing director, Stellar Blue Web Design LLC,


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Content is king. Google has adjusted its algorithms over the past year to place a higher emphasis on websites that provide authoritative and relevant content. Therefore our keywords are more powerful than ever before. Search engine optimization is not a quick fix or a guarantee. It takes time and hard work to achieve desired results. Part of this work is evaluating your keyword phrases and identifying all the ways to use your keywords – beyond your website. So, make use of your authoritative content!

Your website is providing a message to search engines in regard to your services, products and where you provide them. These keywords are being associated with your company name and image. Therefore, integrate the same strong keywords into any online source that uses your company name or logo such as social media sites, blog posts, e-newsletters, online press releases, etc. Search engines index all those materials. Make sure you are properly displaying yourself on each channel.


public relations: Smile for the camera.

If a picture is worth a thousand words, just think about what a video is worth. Once reserved for television news stations only, video is now being used heavily by all the media including print and radio. Why, you ask? Video provides far more powerful imagery than reading a news story or listening to radio news. Plus, the ease of access to the Internet through smartphones and other handheld technology has created an audience that wants to view the news, not just read or listen to it.

That’s especially true when it comes to today’s younger generations who grew up with television and electronic games as a significant part of their daily lives. To capture the audience’s attention and the media, be sure to include a highly visual element when hosting news conferences, media tours or other media-attended events. Doing so will increase your chances of the media featuring your story.

* Cole Buergi, vice president of business development, Leonard and Finco Public Relations,

Show Them.

don’t tell them.

We live in a visual world, where photos and videos are in … and text is just plain boring. This undeniable trend is seen in Pinterest, Vine, YouTube and many more social media channels. The movement from text to imagery can mean many changes for your business, from how you reach your customers and employees to how they reach you. And while the uses are virtually unlimited, all successful business videos embody one thing: human qualities. These include: 1. TRUSTWORTHINESS AND WARMTH 2. EXPERTISE AND INTELLIGENCE 3. COMFORT AND COMPATIBILITY

Successful business videos create a connection between the audience and the message. It’s not enough to merely demonstrate, explain or show a product. It’s not enough to showcase your company. The video must illustrate why the message is important to them. The best business videos include engaging and relevant stories in a simple, fun and visual way.

* Jay Schillinger, president, NorthCoast Productions,

Here’s one little statistic to consider: The average attention span when reading is 2.6 seconds. The average for video is 13 seconds. Simply put, people will watch something with greater interest and duration than reading. Those additional 10 seconds can mean all the difference between moving to that next stop or not. JULY 13

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emerging trends

The online afterlife:

Planning your digital estate

Many people include investments, real estate and business assets into their estate plan, but neglect their digital assets. Digital assets may include your social networking and email accounts, as well as photos or blogs you have shared online. Because technology is moving faster than the law in this regard, here are some tips to help you plan your digital estate.


Include a plan for your digital assets in your will & name a digital power of attorney. • How would you like your digital life to look after your death? • Who will have access to your accounts?


Make a list of your digital accounts and passwords. When you include accounts with utility, cable, cellular companies and banks, you may have more than you think!


Store your digital information in a safe and private place. Because your will could become public record, we recommend storing your list in a safedeposit box. Ensure your digital power of attorney will have access.


Consider options being offered by digital providers. Many tech companies such as Google are releasing new features that will disable or delete your accounts after a certain period of inactivity.




One of the greatest obstacles in developing a strategic plan is what to include in it.There are five essential elements that should be part of every business plan.

* Steve Van Remortel is a professional speaker, strategist, certified behavioral analyst and advisor,

These fundamentals have been gleaned from completing more than 1,000 planning processes across 300-plus industries and witnessing what the most successful organizations are focusing on to outpace the competition. Plans often include such important items as a SWOT analysis and a mission statement, but do not consider the fundamentals. If you have already completed your 2013 business plan, I


collective impact | JULY 13

* Stephen M. Ferris, business and estate planning attorney, at Gerbers Law S.C.,

of a business plan would challenge you to add these fundamentals to enhance your level of success. If you have not created a plan for 2013, the time is now to implement these essential strategic components into your business. You must define your competence; only one of every 10 organizations clearly defines why a customer is going to buy from it instead of from somebody else. A competence leads to a clear differentiation for your organization; it is the one thing you do better than your competitors and why your customers are willing to give you more business and pay you for it. COMPETENCE/DIFFERENTIATION:

CUSTOMER DEVOTION builds loyalty and trust

Every business needs customers to survive and thrive ... Consumer expectations are high and the choices, business promises and deals are everywhere. Consumers are evaluating every purchase decision carefully. In today’s world it is taking longer to get a commitment from the consumer due to comparison shopping, and the competition is daunting! Then add technology to that. Usually, the first step that most consumers take is to research your company online. They have a good idea of your features and benefits before you even see them. To make sense out of this equation, we must create trust using customer devotion. Think of it as puzzle pieces in our heads. Once the pieces are brought out, the whole picture is created! I like to refer to this as the pillars to life; just refresh everything you learned in kindergarten. This is what it takes to build devotion. Please note the word “We” starts off each expectation, because it takes team work to create this positive atmosphere.

* Sherrie Tuma Czechanski, Medicare account representative, ResCare HomeCare,

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

We know our jobs and understand the expectations. We give personalized attention in this “cookie cutter” world. We have our listening ears on and are ready to use them. We are polite and always wear a smile – yes, this does make a difference. We show respect, compassion and dignity (emotional intelligence) to all. We respond in a positive manner even during challenging circumstances. We will admit when something goes wrong and always be willing to repair the situation. We make the customer feel safe and at peace, not under pressure to make their decision.

When each of these eight pieces is rolled together it forms the culture of customer loyalty and creates a positive trust factor. High levels of culture engagement increases customer loyalty by almost 50 percent. This in turn creates an attachment to your company and makes the consumer feel valued and understood … This philosophy is truly a commitment to devotion and the honor to serve our customers as individuals.

Building a skill-set aligned team is the number one reason for success in an organization. You can have a great strategy, but if you don’t have the right people in the right positions, it’s not going to happen. Implementing a talent management system gives your organization the ability to identify, select, develop and retain the talent needed to execute your strategy. TALENT MANAGEMENT:

Make your competence tangible. Everybody says they have the best service or the best quality, but few prove it. With current customers you prove it through consistent business reviews. With potential customers, prove the tangible value of your competence through your sales and marketing tools and process. TANGIBLE VALUE:

department so you are more efficient when you work “in” the business. As each department completes its “on the business” action plans, the progress of the organization accelerates. To ensure success, define when your planning team is going to sit down and review action plan completion. Most organizations hold their plan execution review monthly. This process instills discipline and accountability into the culture of your organization to ensure the plan is implemented. PLAN EXECUTION REVIEW:

You can download templates to implement these strategic fundamentals into your business at

When you develop and execute tactical (department) plans, you are working “on” the business in each TACTICAL PLANS:


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emerging trends

Lead yourself first to


Do you want to be the best leader you can be, for your company and your employees? How about for yourself and your family? Of course you do, but how do you do that in the fast-paced world we live, work and lead in? More and more companies and leaders are recognizing this requires not only working on “what you do” but also on “who you are” as a leader and person. If you are a leader who struggles with the “soft-side” of leadership, try focusing on these five principles of leading yourself first:

* Lee Bouche, president and founder, ERC, with Divisions: Achieve – Organizational Consulting and Assist – Employee Assistance Programs,

Numbers don’t drive us; purpose does. The same is true for our employees. Why do you do what you do? Leaders refuel the purpose in others; but first you have to make sure you are refueling it in yourself. PURPOSE:


follow the person first; the vision second. To be effective as a leader you must live the culture and values you want for your organization. You cannot expect others to be who you are not. Leadership is the transfer of belief in what we do. Effective leaders are disciplined in their pursuit of purpose and are effective communicators of that belief. Keep an eye on what you are communicating; it might not be what you think. COMMITMENT:

POSITIVITY: When we are negatively stressed we are not the leader we want to be.

of relieving your pressure so it doesn’t release in ways you don’t intend.

Find positive ways


a person be more concerned about others feeling good about themselves than you are about making them feel good about you. Have a heart for the people you lead and strive to help them succeed. As leaders we are always on stage. While we don’t have to be perfect, we do need to make an effort to build on these characteristics as an opportunity to maximize our own self-development. When you grow as a person, you grow as a leader.

Do you have an idea for an timely, educational article of interest to our business readers for emerging trends? If so, pitch it to Lori Kaye Lodes at 8

collective impact | JULY 13

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Dedicated to

community development


ommunity development is critical when trying to build a stronger, more resilient community. But it isn’t something that can be done by one person, one business or one group.

Laurie Radke, Green Bay Area Chamber of Commerce president, explains it is through community development that we are able to improve quality of life in our region. The local, social, economic, cultural, environmental and political environments, as well as the businesses within a community, play a part in an individual’s satisfaction with the place in which he or she lives. Radke adds, “Everyone has a hand in community


collective impact | JULY 13

development. It is almost like a recipe – you need pieces of all of these to create a stable, healthy community.” Economic development and workforce development have integral roles in community development. “If businesses are prosperous, they are going to have job openings. We have to make sure we have a healthy pipeline and a strong workforce to fill those positions,” says Radke. “From a workforce development standpoint, we have to have the type of community that can be self-sustaining.” Radke believes Brown County is unique

when it comes to community development. She says, “I know in my role I’ve been touched by the amount of giving our businesses do. If it isn’t in dollars, it certainly is in volunteer time, rolling up their sleeves and jumping in for good causes or for the betterment of our community.” Individuals and organizations are discovering they can make a greater impact collectively, rather than just collaborating. Radke says, “It isn’t just what we do but how we do it.” She explains community development isn’t something that occurs in a silo. “It is collectively that we are going to move the needle and make things better,” adds Radke.


Leaders give for personal and professional gain


he Emerging Leaders Society was established in 2000 as an affinity group of the Brown County United Way, targeting young professionals, ages 21-40. “The thought behind Emerging Leaders Society was that today’s young professionals aren’t as comfortable giving their money and trusting it is going to go in the right hands. They want to touch it, feel it and be personally involved in where those dollars are going,” says Vicki Cornell, director of community and employee relations of Brown County United Way. The Emerging Leaders Society invites members to get involved and watch their money at work in the community. To be eligible, individuals must give at least $250 annually to the United Way. They can then self-elect to be a member of Emerging Leaders Society. There are approximately 500 members although 40 are actively involved, including an advisory council of 10-12. The group’s mission is to grow and shape tomorrow’s young leaders and future philanthropists. Area businesses look at Emerging Leaders Society as a way to develop their up-and-coming professionals. Cornell adds, “It is a leadership opportunity.

It gets young professionals out into the community, and it provides visibility for the company. It’s a win/win.” Cole Buergi, vice president of business development for Leonard and Finco Public Relations, has been a member of Emerging Leaders Society for the last nine years. “Professionally it’s a great opportunity to connect with others who have similar goals and aspirations,” says Buergi. “And, it’s a great opportunity for a company as a whole to have their employees interlinked with what’s going on in the community.” Emerging Leaders Society hosts two signature events — Spring Fest, a resource fair for a local low-income school, and Happy Halloween, an afternoon of trick-or-treating fun for children with special needs. Cornell believes the impact these events have on the community is two-fold — providing education and improving quality of life. “We are affecting pockets of the community, one pocket at a time,” she says.


“We have a great community,” adds Buergi. “We want to further that by giving people an opportunity to give back.”


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retend for a moment you’re a small yet established company that’s just not getting to the next level.

need technical expertise or a little advice or restructuring within their companies to help get them to that next level.”

Now imagine a business community so caring that its larger companies take smaller ones under their wings to help nurture and guide them.

Steinfest pitched her program to the Green Bay Packers Inc. a couple years ago for backing. The Packers took her idea under its wing in 2011.

You’ve just envisioned the Green Bay Packers Mentor-Protege program.

Companies that want to mentor or be mentored apply to the program, stating their areas of expertise or areas of weakness. Once the protege companies are matched with mentor companies, they set goals and decide what they want to get out of the program. There’s no cost; the program is run by volunteers.

“Its main purpose is job creation and economic growth in our community — sustainable economic growth, organic economic growth,” says Anna Steinfest, creator of the program and an advocate for disadvantaged populations. She’s a good role model herself: the Bulgarian emigre has a master’s degree in marketing, is a vice president at U.S. Bank and owns AFF Research, a targeted-business consultant firm. The Mentor-Protege program works with second-stage companies, those that have been through the startup phase. “They still need a little bit of help and expertise to push to the next level where we can see job creation and economic growth,” says Steinfest. “They 12

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“We have companies doubling their net profit,” Steinfest says. In last year’s session, one protege started with one customer. By the end of the session, it had four customers. “Now they have seven, and they created more jobs within her company,” Steinfest adds. Mark Murphy, president and CEO with the Green Bay Packers, says he’s happy with what he’s seen from the program. “We

have some great success stories from our first two sessions, with protege businesses showing promising development and adding employees,” he says. The program is independent and not affiliated with one by a similar name under the Small Business Administration. “Economic development in our area is very important, and this program contributes to that with women- and minority-owned businesses,” Murphy says. “Our long-term goal is to continue to grow the program and increase the number of these success stories in our community.” Steinfest says she’s grateful for the support of the mentor businesses that have stepped up to volunteer their savvy. “We are so fortunate that we have very strong companies that have stepped up and said, ‘We want to give back to the community.’ ”



Helping hand via Protégé program bolsters small business


ike VanDenLangenberg, a representative of SCORE, mentored Gail Okray of Key Elements in the 2012-2013 session of the Green Bay Packers Mentor-Protege program. Okray needed help gaining clients and revenue for her business, which is based on the healing art of Jin Shin Jyutsu.

“I told her, ‘Gail, we have to sell you by getting you out there, making you the front person,’ ” VanDenLangenberg says. “She possesses so much knowledge and is such a great technician, we thought using her and her whole marketing scheme would make more sense than putting it down on paper. She is the face of her business.” They worked on overhauling her marketing plan, which had been based on promoting her workshops at fitness centers, in health publications and in offering discounts. “I said, ‘We have to put you in front and get you a whole different audience,’ ” VanDenLangenberg says. They talked about who might benefit from Jin Shin Jyutsu: people with pain, veterans coming back from war, people with chronic conditions like arthritis or cancer. “I said ‘There is your base, now let’s build on it.’ ”

Baylake Bank and Northeast Wisconsin Working collectively with the Green Bay area community we’re proud to help build the good life by bringing to our area the excitement and economic benefit of the Baylake Bank Tall Ship Festival August 16-18, 2013.

By introducing herself to the medical community, Okray has been able to give talks at clinics around town, and she’s expanded the scope of potential buy-ins. She’s made a few videos and put them online. “She has a much bigger audience than before that can utilize the whole Jin Shin Jyutsu process, whereas before there were those who just came in the door once and you never saw them again,” VanDenLangenberg says.

Member FDIC


Member FDIC JULY 13

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ethicsin business

isconsin Public Service has been sponsoring the Ethics in Business award given by the American Foundation of Counseling Services Inc. since its inception five years ago. WPS has also been involved in the nominations and supports the award by having a presence at the annual recognition event.

“It is a great way for companies, individuals and area nonprofits to be recognized for their ethics as well as values they hold as a company,” says Karmen Lemke, manager of community relations and contributions for WPS and director of the Wisconsin Public Service Foundation. Companies are nominated, and an independent selection committee determines the winners. “The purpose of the award is to raise awareness of the importance of ethics and try to give the community examples of individuals, nonprofits and businesses doing business in an ethical way,” says Bob Johnson, executive director of American Foundation of Counseling Services Inc. in Green Bay.


Johnson explains the hope is to get people thinking about their business environments, paying attention to ethics and recognizing it isn’t just a statement that is hung on the wall. “When you think of today’s business world and what makes the headlines it isn’t the positive things,” adds Chuck Cloninger, president of WPS. “This award ties to the values of our company and the high level of ethics we expect from our employees.” Johnson adds,“We really do believe that promoting ethics in the community contributes to people’s quality of life and their mental health.”


A OUTLOOK on giving

s a service provider, Wisconsin Public Service (WPS) covers a defined geographical area. Chuck Cloninger, president of WPS, explains that by being located in the community they see a direct benefit in getting involved and giving back.

WPS has a corporate citizenship strategy, which states they are committed to strengthening the community. They do this by focusing their initiatives around community and neighborhood development, education and the environment. WPS attempts to improve the quality of life in Brown County through financial contributions and by supporting employee volunteer efforts. They are out in the community fixing up homes, educating children and sponsoring feel-good events.


collective impact | JULY 13


WPS Kids Power Run




isconsin Public Service (WPS) has been sponsoring the WPS Kids’ Power Run since 2001. The half-mile run challenges children up to age 10 to get moving and have fun. “It’s a good way to be involved in the community while promoting wellness to youth,” says Lynn Kroll, community relations leader at WPS. Karmen Lemke, manager of community relations and contributions for WPS and director of the Wisconsin Public Service Foundation, believes the run is a good investment for the company. “Our employees volunteer at the event, helping with everything from course setup to running the registration area to serving as court marshals,” says Lemke. “They participate in the event, and their kids often run it.” The annual WPS Kids’ Power Run is part of the Cellcom marathon weekend festivities. Approximately 1,000 children run each year. “Every kid is a winner,” says Lemke. “When they cross the finish line they get a medallion and a Kids’ Run T-shirt. It is fun.” Kroll explains events like the run unite the community and build stronger families. She adds, “The run weekend is usually a family affair — families come down for the Kids’ Run, maybe someone is running the 5K or the full or half marathon the next day. It promotes wellness and brings people to the area to showcase our beautiful community.”

“By getting involved, WPS has a direct connection to our customer. We are able to stay current and see what is happening in the community — what our customers are concerned about, and that is valuable to our company,” says Cloninger. “We live in these communities — we are part of it, and there are needs to be met.” Cloninger believes by giving back to the community, WPS is making an investment in the future. He explains WPS will benefit two- or three-fold because they are educating and improving the lives of their next generation of employees. While WPS sponsors many events, they also recognize employees have their own passions. With money matching and Dollars for Doers, employees can donate or volunteer for causes they care most about.

“Volunteering, getting involved and giving back all contribute to creating a better quality of life in our community.” — Chuck Cloninger, president of WPS


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Partnering for tomorrow's workforce


hile WPS realizes they aren’t educators, they believe there is value in partnering with area organizations to prepare the area’s future workforce.

“We know that our future workforce are the elementary and middle school students in our community, so we want to tell them at a young age what an exciting career working in the energy industry could be,” says Karmen Lemke, manager of community relations and contributions for WPS and director of the Wisconsin Public Service Foundation. WPS sponsors programs throughout the year, supporting various educational initiatives. Lemke explains they partner with Northeast Wisconsin Technical College (NWTC) for a three-day energy tech camp for middle school students. They support YWCA’s TechGyrls program. They are also the sole diamond sponsor of the Green Bay Area Chamber of Commerce’s Partners in Education program, which provides a slew of youth-development programs in addition to the well-known Golden Apple Awards.


She adds, “We look at programs that are STEM (science, technology, engineering and math-based education) related, because that is who we are as a company.” But it isn’t just about the future workforce for WPS. Their employees spend time at Tank Elementary School as part of an adopt-a-classroom project. Volunteers tutor students in math or reading. WPS financially supports education in two ways. The first is a scholarship for high school students or returning adults who are pursuing two- or four-year degrees in the areas of business, finance and accounting. The second is an innovative educator grant program through which middle school or high school teachers can earn a $1,000 grant for a classroom project. “We’ve been offering the innovative educator grant the past six years because we realize projects are often underfunded,” adds Lemke. WPS has supported many programs at area higher education institutions, including NWTC, St. Norbert College and University of Wisconsin – Green Bay. WPS believes each of these partnerships is an investment in the community.



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“We are improving quality of life,” says Chuck Cloninger, president of WPS. “Schools are up against a lot of issues so anything a business can do to help overcome the hurdles and improve the quality of education is important. If we can bring programs to the schools, there is a benefit for the students and for the business.”


unior Achievement allows volunteers to interact with area youth — to go into classrooms and teach economics and social studies lessons. Sara Hurley, board of director for Junior Achievement of Brown County and director of compliance for Integrys Energy Group, the parent company of Wisconsin Public Service, explains the curriculum is age-appropriate. Lessons vary based on the grade level taught. “It’s easy to get the kids excited and engaged with the hands-on activities,” says Hurley. “Many of the topics aren’t necessarily something they’d learn in the classroom or at home. It’s understanding how the world works.”





isconsin Public Service (WPS) has had a partnership with Franklin Middle School for the last 25 years. In an effort to honor students’ talents beyond reading, writing and arithmetic, WPS hosts an annual fine arts festival.

“We want to make an impact on our youth. We know that area youth are our future workforce, and it is important to us that we touch their lives in a positive way,” adds Lynn Kroll, community relations leader at WPS.

Karmen Lemke, manager of community relations and contributions for WPS and director of the Wisconsin Public Service Foundation, explains the fine arts festival is a highlight of the year for the students, the school and WPS. Middle school students’ artwork is displayed at the WPS corporate office during April. Then, artists and their families are invited to a reception at WPS where they can admire the creations in a different environment. School chorus or band members play for the group. Mary Gillis, sixth grade teacher at Franklin Middle School, explains while the art is on display WPS staff vote on some of their favorite pieces. WPS professionally frames the winning pieces, and they adorn the utility company’s hallways for a year before being returned to the student. “It is a special opportunity for the kids to get noticed and recognized in the community,” she says.


Wisconsin Public Service (WPS) was recognized last year for the great gain in classes taught. “We had a 54 percent increase in the number of volunteers who got involved in teaching a Junior Achievement program,” says Karmen Lemke, manager of community relations and contributions for WPS and director of the Wisconsin Public Service Foundation. She explains WPS employees usually go into the classroom to teach six, one-hour lessons. Employees are able to give back while building their presentation skills. WPS finds value in being tied to area schools and introducing students to how the company serves the community. “There is a direct correlation to community development,” adds Hurley. “The kids we are reaching in the grade schools and high schools are the employees of tomorrow. We are able to contribute to their understanding of business and entrepreneurship.”



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REBUILDING together.


ometimes the best way to make a dramatic impact in a neighborhood is to reconstruct what is in disrepair. Rebuilding Together is a national organization dedicated to assisting individuals who struggle with the upkeep of their homes. A team is put together that provides critical repairs, completes accessibility modifications and installs energy efficient upgrades to low-income homeowners. Rebuilding Together of Greater Green Bay offers local do-gooders an opportunity to make a difference in their community. Wisconsin Public Service (WPS) has been partnering with Rebuilding Together for nearly 20 years. WPS provides an annual grant to assist with project expenses and supplies volunteers eager to help. Roger Van Lanen, HR business consultant at WPS and board of director for Rebuilding Together, chairs the house selection committee. He says, “We base our decisions and prioritize projects on need.” Each year, Van Lanen recruits a team of up to 50 volunteers for the utility company’s multiday project. On Saturday, May 18, a crew began the WPS Rebuilding Together project, tearing off the roof and siding and replacing windows and doors of an area home. “I am a part of RebuildingTogether because it’s an opportunity to give back — to keep people and to keep neighborhoods stable,” says Van Lanen. Several other businesses throughout Brown County take on a Rebuilding Together project; the projects vary on intensity. Approximately 10-12 homes are refurbished each year. Van Lanen believes by individuals and companies working together they are contributing to community development. He says, “We give homeowners a renewed sense of pride. We want to continue to support an entity that keeps people in their homes, comfortable, warm and safe.”


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he Green Bay Gamblers give it their all — on and off the ice.

“We are a very community-oriented team,” says Jeff Mitchell, director of business and promotions at the Green Bay Gamblers. “We give back, and I think that is something the community expects from us.” While the Gamblers have gotten attention for their impressive wins on the ice, the event they are most known for is their annual Teddy Bear Toss. Fans are asked to bring teddy bears and toss them onto the ice during the game.The stuffed animals are given to children in need within the community. Teams in Canada had been doing the Teddy Bear Toss, and in 1999 the Gamblers decided to incorporate it into their event schedule. The first year the Green Bay Gamblers collected approximately 400 teddy bears. Last year they collected 6,755. “It is the marketing event of our season. Our attendance this past year was 7,507 — one of the largest in our team’s history,” adds Mitchell. The bears are donated to the pediatric care units at Aurora BayCare and charities throughout the community — Golden House, the Salvation Army and Heaven’s Touch Ministries. “If anyone wants bears, we find a way to get them bears,” adds Mitchell.

Because the Green Bay Gamblers feel a tie to the community, they have made a commitment to give back with other promotions, too. They have a mitten toss and collect undergarments for the less fortunate. Last year they raised more than $65,000 for local and national charities through 50/50 raffles, ticket kickbacks, auctions, in-game promotions and more. Mitchell explains the success of the program has allowed them to continually give generously to the community. For each of the past five years, more than 100,000 people have attended Gamblers games. “I don’t think many people realize the magnitude of our program, both in terms of winning and giving back,” says Mitchell. “The Teddy Bear Toss is our shining star, and it is what we are all about.”



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hen you think of Georgia-Pacific, you might think of paper pulp and toilet paper, or factory life. But wildlife sanctuaries?

But in the last five years, through careful observation and nurturing, Georgia-Pacific (GP) has helped increase the survival rates of some bird species that are at-risk in the Greater Green Bay area. Several families each of peregrine falcons, bluebirds and night hawks now call parts of inner-city Green Bay on GP property their home. It started in summer 2008 when Michael Moore, environmental engineer with GP’s Green Bay sites, noticed an unusual large white bird hovering around a structure slated to be torn down the following week. Moore went to the top of the tank and saw “a little white puffball” – a baby bird of some kind – looking at him. “Then out of the corner of my eye, I saw the large white bird coming at me,” Moore says. “I thought, ‘Hey, that looks like a falcon.’ ” And Mother Falcon didn’t look happy. Work on the GP demolition project was put on hold, while Moore worked to identify the bird (it turned out to be a peregrine falcon, which is an endangered bird in Wisconsin) and come up with a plan to keep the feathered family out of harm’s way. “You can’t just do whatever you want at a job site, especially if it involves an endangered species,” Moore says. He worked with the Department of Natural Resources and Milwaukee avian expert Greg Septon to solve the quandary. They banded the bird for identification purposes and named it. “What more appropriate name than Phoenix, a new life coming from this demolition project?” Moore says.


collective impact | JULY 13




early 70 percent of all firefighters in the United States are volunteers, according to the National Fire Protection Association. After responding to 4 a.m. structure fires, they still have to wake up on time and go to the jobs that actually give them a paycheck.

Which is why, in 2006, Georgia-Pacific created the Bucket Brigade grant program.

But one year of safe haven wasn’t enough. The crew at GP couldn’t sit on their laurels. “The DNR said, ‘Now that you have this pair here that have had this baby falcon, what can you do to continue to nest them at your site?’ Once they claim a site, they will always nest there.” They found a spot in a power plant in which to put a nesting box and set up for the next year’s mating season. The following year produced three new peregrine falcons. The fruitful streak continued until 2012, when the original female got into a fight with another female peregrine falcon. Moore believes the original female perished. The new female took up housekeeping with the resident male, and at last notice, four eggs were on the verge of hatching. This year, of the four that hatched, three baby birds have survived, Moore says. But it’s not just peregrine falcons that are benefiting from GP’s beneficence. Bluebirds, a bird whose numbers were drastically down not too long ago, are finding protection near the GeorgiaPacific landfill out near Austin Straubel International Airport, where employee Stephen Mayer is working on nesting projects. When a GP worker found an injured red-tailed hawk on a rooftop, he made sure the bird was rescued, nursed back to health at Bay Beach Wildlife Sanctuary and released back into the wild. “A month ago, a guy from the power plant maintenance group called and says, ‘We need to do work in a certain area, but Mother Goose has made her nest.’ I asked what they needed to let the goose continue to nest,” Moore says. “What we’ve done here is give employees the tools they need to recognize wildlife and alert the environmental staff when things are seen,” Moore adds. “We have really engaged our folks in taking ownership of this process.”

“This program provides grants to local fire departments that serve the areas surrounding Georgia-Pacific facilities, as well as support for continuing education programs and materials to help spread the word about fire safety,” says Mike Kawleski, public affairs manager for Georgia-Pacific in Green Bay. This year, area fire departments have until July 12 to complete their 2013 grant applications. The Denmark Volunteer Fire Department applied every year, and received funding last fall. This spring, crew members were able to put on the new helmets partially paid for with the $10,000 grant their department received from the Bucket Brigade. “The helmets we had were 20 to 30 years old,” says Dave Bielinski, Denmark fire chief.“They were at their end of their (lives), and we were replacing a lot of parts on them. So it was a safety factor.” Since 2006, Georgia-Pacific has given nearly $1 million in Bucket Brigade grants to around 100 fire departments around the country. The grants are open to all fire departments in GeorgiaPacific communities. Last year fire departments in three Wisconsin communities won Bucket Brigade grants — Sheboygan, Denmark and the unincorporated community of Ada. Applications and more info can be found online at The Denmark Fire Department’s 49 volunteers cover 110 square miles, from Ledgeview to Eaton. In 2012, they responded to 110 calls, 38 of which were structure fires, Bielinski says. FIREFIGHTER LEE JOHANEK OF THE DENMARK VOLUNTEER FIRE DEPARTMENT, WEARING ONE OF THE NEW HELMETS THE DEPARTMENT WAS ABLE TO PURCHASE, THANKS TO THE GRANT FROM THE GEORGIA-PACIFIC BUCKET BRIGADE GRANT PROGRAM.


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Georgia-Pacific promotes



or four days, each summer, the F.K. Bemis Center at St. Norbert College becomes a microcosm of the manufacturing world. High school students form mock companies, develop products and work out the costs to make, market and distribute those products. All as part of Business World camp. “You have four days to prepare your business plan, do your commercial and work through how to operate your company,” says Rob Bermke, an adviser at Business World and a Georgia-Pacific employee. Bermke, who went to Business World in 1984, remembers the product prototype his mock company came up with: a clamp-on gadget that would turn an ordinary swimming pool into a wave pool. “We had to put together a business plan and present it, ask shareholders to invest in our company and figure out why would we ask for your support and money,” Bermke says. Advisers try to be mostly hands-off and let the students be as creative as possible, says Steve Benzschawel, Business World’s executive director. “We give them a little direction, so we’re all on the same page and competing in the same market. We give them a broad category — one example is kids’ recreational products,” Benzschawel says. “We ask who is giving the kids money to buy your product? Mom and dad, of course. So the product has to appeal to the adults, too. We have a good discussion.” The mock companies compete against each other in a handful of categories such as most profitable, best commercial and best business plan. 22

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To help students keep their eyes on the costs of running a business, a computer business simulation program represents the marketplace. “Kids on the finance team get all sor ts of data: how much they’re selling, what they’re charging for their product, what they’re spending on the production budget, the cost of goods sold and all sor ts of metrics and things that a finance depar tment would be interested in knowing,” Benzschawel says. The motive behind Business World is to supplement what kids learn in their classrooms, Benzschawel says. But it’s also to encourage students to consider keeping their careers in the state. “By learning about the diverse economies and great companies here, maybe it will incent them to stick around after graduation,” he says. “We weren’t really calling it brain-drain 30 years ago, but there is a fear that kids will go through school and graduate and want to go to Chicago, or Texas or New York. We want to show them that Wisconsin is a great state in which to live and work.” Georgia-Pacific supports Business World as one of its four main philanthropic focuses. “We try to focus on the four E’s: environment, education, entrepreneurship and enrichment,” says Mike Kawleski, public affairs manager for Georgia-Pacific in Green Bay. A group of business people started Business World in 1982. It’s now run through the Wisconsin Manufacturers and Commerce Foundation and the state’s commerce department.





t’s one thing to read about motors and electromagnetic forces. But even seeing videos of experiments on YouTube can’t provide the same education that touching them and making them run can.

That tactile approach is the core of the Einstein Project. “The Einstein Project is a wonderful program that promotes hands-on science and inquiring learning for our science students throughout whole Northeast Wisconsin,” says Washington Middle School (WMS) Principal Lori Frerk. Georgia-Pacific adopted her school in 2011 by setting up a grant program that enables WMS science teachers to go to the Einstein Academy training sessions in summer. It also pays for the resources and project materials for the classrooms. At the annual science fair, Georgia-Pacific hosts a paper-making demo. Teachers attend training at the Einstein Academy during the summer, as well as workshops throughout the year. “They teach you the concept of the whole program, and the teachers who are doing the training actually do the lesson day by day, as you would if you were with your kids,” says Barb Le Mense, sixth-grade teacher at WMS.“You become the student, and the presenter is the teacher.” The “kits” she refers to contain all of the ingredients a teacher needs to conduct a hands-on experiment — stuff like wires, switch plates, batteries, light bulbs — whatever a particular experiment requires.

“Everything is there when I open the kit when it comes to the school,” LeMense says. “It makes things so much easier for a teacher that teaches multiple subjects. I don’t have wires, I don’t have switch plates; they give you all that stuff in the kit.” The kits get delivered to schools around the county, packed in big plastic tubs. When students see those tubs, they get almost as excited as if it were Christmas, LeMense reports. While light bulbs and wires may sound like ordinary and affordable household items, the cost for them can add up when you’re talking about 95 kids doing an experiment, LeMense says. “I don’t have to worry about the cost, because Georgia-Pacific picks it up.” In the “Magnets & Motors” unit, kids learn about magnetic fields. They get to take an electromagnetic motor apart to see how the motor works through the powers of magnetic and electric energy. But Frerk described a different kind of energy, one that emanates from the kids themselves. “I will have to admit that when you go into the classroom, the kids are very excited,” she says. “They’re very willing to teach you what they’re doing.” Both educators say their own most memorable classes as students were those that involved real-life experiments. “Hands-on learning is so beneficial for them,” Frerk says. “They’ve learned it from the book end, and from listening to the teacher, but from actually doing the process, we get higher learning achievement.” JULY 13

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VANDERVEST GIVES BACK for the long haul The Vandervest family simply has hearts of gold.


hat’s what anyone who deals with their HarleyDavidson businesses in Green Bay and Peshtigo know firsthand. When it comes to giving back to the communities they call home, they see it as something they need — and want — to do.

Whether it is the Jerry Parins Cruise for Cancer, in which the business has had a role in raising funds for 10 years now, or the cause of a single child and a family struggling to meet medical bills, all are important to Vandervest Harley-Davidson and its culture of giving back, says co-owner Lynn Vandervest. She and her husband, Rick, founded their business in Peshtigo 15 years ago and came to Green Bay with a motorcycle shop a few years after that. They officially opened their Green Bay HarleyDavidson location in September 2012. Joining them in the business as owners are their two children and spouses, Erik and Amy Vandervest and Dixie and Eric Kinnard. The family is happy to say they were recently honored by Harley-

Davidson’s Dealer News as among the Top 100 Dealers in the country. Their unique log-cabin store is at 1966 Velp Ave. in Green Bay; their Peshtigo location is at 810 Frontage Rd., Peshtigo. Yes, Harley-Davidson motorcycles themselves are something the Vandervests are passionate about, not just for the machine, but for what it brings to the lives of those who ride them. HarleyDavidson people are a community, she explains. “They are very giving, kind, generous people,” says Vandervest. The primary focus of giving for the Harley-Davidson Corporation, based in Milwaukee, is the Muscular Dystrophy Association (MDA), and all the dealerships do something to chip in. But that’s just where the giving begins for the Vandervest family who never does anything halfway. This is a business where customers become friends for life, says Vandervest, and when it comes to charitable giving, you never forget your friends.

Parins' battle


arins, the former captain of internal affairs for the Green Bay Police Department, retired from that role in 1992 to become the director of corporate security for the Green Bay Packers.

On Feb. 10, 2003, at age 64, Parins faced the shocking news he had cancer. He had surgery and dealt with two grueling battles with chemotherapy, learning how important the support of family and friends is.


collective impact | JULY 13

Vandervest HarleyDavidson motors to raise funds


ith the 10th annual Jerry Parins Cruise for Cancer held June 8 in the books, the Vandervest family is proud they’ve helped to raise more than $600,000 through the annual motorcycle ride.

Funds raised assist both big hospital programs and the smallest of endeavors, like the St.Vincent Hospital Auxiliary program that sews superhero capes for children going through cancer treatment. The cruise brings riders from all over the state and beyond, says Lynn Vandervest, who heads up the organizational endeavor for Vandervest Harley-Davidson. For some riders, this is a once-inlifetime ride, for others it’s an annual must-do. Serious planning begins in January, though year-round it’s something that’s never far from Vandervest’s mind. Vandervest partners with the Green Bay Packers, who selected the ride as one of their major community alliances and opened the stadium up to the annual after-ride fundraising party for five years. There are also the two local Harley-Davidson H.O.G. chapters — the Wild Fire Chapter of Peshtigo and the Packerland Chapter of Green Bay — who with their big hearts work hard to make the Jerry Parins Cruise for Cancer a success. By the way, “H.O.G.” stands for “Harley Owners Group.” “This is our signature ride, and we couldn’t do it without our H.O.G. chapters,” says Vandervest.

hits home. Sixteen months after his diagnosis he organized the first Jerry Parins Cruise for Cancer. “Jerry came to us and said, ‘What if we do a ride?’” says Lynn Vandervest. The fundraising ride was a natural fit for Parins who started his love affair with motorcycles at a young age. And as Vandervest poignantly points out, “There’s nobody that isn’t affected by cancer.”

The ride begins at Vandervest Harley-Davidson in Green Bay and travels to Vandervest Harley-Davidson in Peshtigo. Registration is only one part of an event like this; there are silent and live auctions, food and beverages, locations to select and safety to consider. H.O.G. chapter members head out to the ride route the day before to check for any safety issues, says Vandervest, and this year there was the new party location, the North Loft Rooftop Deck at Lambeau Field. The public was also invited to this portion of the event. Jerry Parins himself decides where the money raised will go, and an announcement usually comes out right before the ride where the previous year’s money went. He takes a lot of time traveling Northeast Wisconsin, says Vandervest, visiting with those who might need some help. In 2012 donations were made to Angel Classic, Bellin Health Foundation, St. Mary’s Hospital — A Woman’s Place, St.Vincent Pediatric Cancer Clinic, St.Vincent Regional Cancer Center’s Compassionate Care Fund and Unity Limited Partnership. JULY 13

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raising awareness,



hen Recoveron Restoration Inc. considered different opportunities to give back to the community, they went green and gold: They decided to organize tailgates at Green Bay Packers games, which could include employees, customers and the public in their fundraising efforts. “We chose the American Red Cross because we like what they do as a company, reaching out to the local need, and because their footprint is similar to ours,” says Andy Kaye, president and founding owner of Recoveron Restoration Inc. in Green Bay.

In 2011, Recoveron Restoration organized several tailgates, but last year they decided to concentrate their efforts on one.The company rents property on Ridge Road in Ashwaubenon, one block south of Kroll’s. Attendees enjoy food and listen as a local band performs; Recoveron Restoration creatively collects funds. “We collect money as people are walking by, and we collect money at the food table,” says Kaye. “It is clearly an American Red Cross event with a focus on collecting funds for the organization.” Children are sent out with American Red Cross buckets to walk among neighboring tailgates and solicit donations before game time. Business partners also contribute to the event. “Not only do we get sponsorship from other business and they enjoy the day, but it has really become a connecting point for our employees and staff,” adds Kaye. “We have a lot of support from our employees and their families. It has been a good time for us to come together for a worthy cause.” Over the last two years Recoveron Restoration has raised more than $5,000 for the American Red Cross. The 2013 tailgate party is set for Oct. 20. Fans can watch the Green Bay Packers take on the Cleveland Browns or just come to support the fundraising efforts. “I think more so than the dollar amount that we are raising, the event is really about heightening the awareness of the need in our local community and seeing the direct impact we can have on the community,” says Kaye. 26

collective impact | JULY 13

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Quotescause for a A

lliance Insurance Centers LLC in Green Bay wanted give to area nonprofit organizations. But rather than just cutting a check they came up with a more creative and interactive program.

In fall 2012, Alliance Insurance Centers introduced Quotes for a Cause — a way for the insurance company to leverage their relationships and give back to the community. Chad Heath, account executive at Alliance Insurance Centers, is one of the brains behind Quotes for a Cause. Through the program, Alliance Insurance Centers partners with an organization.When an individual requests an insurance quote and mentions the partnership organization, Alliance Insurance Centers makes a donation to the organization. Restrictions within state insurance law limit the amount they can give, but Heath believes every little bit helps.

“All they have to do is request a quote and mention the organization or the ad. They don’t have to become a client; there is no other caveat,” he says. “It’s a win/win for everyone.” Alliance Insurance has partnered with the Meyer Theatre and the Green Bay chapter of SCORE. Heath hopes to publicize Quotes for a Cause more in the coming months. “I think the key to community development is that everyone thinks about what they can do,” says Heath. “We don’t have to wait for one major donor in the community to fund a project. Everyone can chip in a little here and there with your time, talent or treasure.” JULY 13

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t was a student who introduced Preble High School teacher Mark Bonetti to restaurant owner Dalton Ruesch.

For the past 12 years, Bonetti has challenged his class with a real-world project, creating business and marketing plans for local businesses. When Ruesch learned of Bonetti’s class, he asked if the high school students could develop marketing ideas for his shop, Tropical Smoothie Café. Bonetti broke the high school students into four teams of four. Ruesch came into the classroom twice to describe his business and answer any questions. Senior Mellisa Bialcik and her team came up with the idea of marketing meals to students and concentrating on the shop’s breakfast offerings. She says, “We focused our marketing campaign on offering deals within the breakfast hour and included things for students, specifically those from Preble, when they presented their student ID.” Ruesch mentioned to the class that Green Bay Packers player Randall Cobb wanted to get involved with Tropical Smoothie Café, so senior Frank Baretta and his team incorporated the Packer into their marketing campaign. Students would be able to pose by a large cutout of the wide receiver; they’d also enter their name in a drawing to win deals. 28

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- young entrepreneur looks to high school students for insights

A panel of esteemed judges, including Mayor Jim Schmitt, Dr. Michelle Langenfeld, superintendent of Green Bay Area Public School District, and Amanda Brooker, manager of school and community relations for the Green Bay Area Public School District, came into the classroom to evaluate the marketing plans. On presentation day, the teens dressed the part. “It was a good business experience to dress up, to look professional and to present to a group of adults,” says Baretta. Bialcik explains the project opened her eyes to the world of business and what’s happening in her community. She adds, “Now when I go into Tropical Smoothies I understand the company’s goals.” “These projects have an impact on community development because we are providing a free service, trying to help local community businesses improve their business, but it is a two-way street,” says Bonetti. “Our students provide great ideas, and at the same time they are learning how business really works. It is a good partnership.”


Makingconnections, day in and day out S

ome people are just born with an entrepreneurial spirit. For Dalton Ruesch, it’s in his blood. At age 21, Ruesch currently owns three Tropical Smoothie Café shops.

Ruesch grew up in his family’s business. They had a cranberry bog in Wisconsin Rapids, but because it was a seasonal business his father also owned a construction business. A real estate business spun off from there. While other teens were playing sports, Ruesch was hard at work. He saved his money and as a teen bought his first business — he became a franchise owner of Tropical Smoothie Café near his high school. When a Tropical Smoothie Café franchise became available in Appleton a year later, Ruesch jumped on the opportunity. Later, once he became a student at University of Wisconsin — Green Bay, Ruesch realized this community also needed a smoothie shop, so he opened his third business in March 2012.

“He’s very hardworking,” says Wendy Townsend, account executive for membership services at the Green Bay Area Chamber of Commerce. “He’s paying for his college education by being an entrepreneur.” Townsend first met Ruesch at the time he was opening his Green Bay shop. Ruesch reached out for advice and for support; Townsend was able to share her knowledge and connect him to various resources. “He comes up with ideas, and we bounce them back and forth,” adds Townsend. “It’s great to see him flourish.” Townsend explains while Ruesch’s story is inspiring because he’s such a young entrepreneur, it’s the Chamber’s role to serve as a connector to the community. “There have been fun things I’ve been able to do to support this business owner along the way. But that’s what we are here to do — to make it easier to run a business, to find resources you aren’t aware of and to help you implement your ideas,” Townsend adds.


Workplace Wellness does more than provide membership cards. We create a partnership in well-being and provide a plan that offers a healthier workplace environment. By connecting with the Y, employees receive personalized service supporting them on their journey in getting active as they become engaged in a healthier lifestyle.


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economic development

Where do you


* Tom Miller, airport director, Austin Straubel International Airport,

That question is being asked of area business and leisure travelers as Austin Straubel International Airport works to further refine its efforts to secure local air service that meets the needs of our traveling public, as well as supporting area economic development. Delta recently began a nonstop service from Green Bay to Atlanta with very convenient travel times, and the traveling public has responded accordingly. Bookings have been exceptionally strong, which is good news because it shows the airline area travelers will use local service when the timing of the flights, and price, are right. Speaking of supporting local service, MetJet had a strong year offering direct service to Florida. We expect it to continue to grow in the coming year; possibly offering new destinations. We are also continuing to pursue other commercial air service, in particular, a nonstop flight that would take travelers west. Several possibilities are being discussed with the airlines.

As all of this is underway, I’d like to take this opportunity to thank the Chamber, the Convention and Visitors Bureau and their members for all the input they’ve been providing us and for supporting our local airport. It is a community effort, and we will continue to focus on providing you with the best air service possible.


WAGE & BENEFIT STUDY SEEKS INPUT Northeast Wisconsin’s only region-specific tabulation of wage and benefit information is now underway for 2013-2014. Each year, the Fox Valley Wage & Benefit Study — a function of the Northeast Wisconsin Chambers Coalition — compiles data from a variety of businesses. This past year, 185 companies responded to questions about 235 positions and answered 168 specific benefit questions. Among the results: 50.3 percent of union positions, 48.1 percent of hourly positions, 51.9 percent of salaried exempt positions and 50 percent of salaried non-exempt positions anticipate giving wage increases of 2 percent to 3 percent in 2013. Your participation is a key factor in making this study a valuable regional resource. Participants enjoy significant savings; the study is $50 for Chamber members who participated in the study, $200 for Chamber members who didn’t participate. Contact Cindy Gokey at 920.496.8930 or


collective impact | JULY 13




TOURISM talk * Brad Toll, president, Greater Green Bay Convention & Visitors Bureau,

The CVB celebrated National Travel and Tourism Week by announcing the 2012 visitor spending numbers. In 2012, tourism was a $550.8 million industry employing 11,385 people in Brown County. That’s a 2.66 percent increase over visitor spending in 2011, which ranks us fifth out of Wisconsin’s 72 counties. The numbers also revealed the biggest thing visitors spend their money on is dining. Brown County’s 5.1 million visitors spent 23 percent of their budgets dining out in our wonderful restaurants. Hotels, restaurants, attractions and shops aren’t the only ones that experience the benefits of tourism. In 2012, state and local governments collected more than $83



million in tax revenue.Without these visitorpaid taxes, each Brown County household would need to pay $840 to maintain the current level of government services. We’re thrilled that Greater Green Bay’s tourism industry experienced another strong year, and we look forward to bringing more visitors to the area with numerous exciting events this summer. Don’t miss the Baylake Tall Ship Festival, sailing into Downtown Green Bay Aug. 16-18. You’ll also want to be sure to bring your appetite to Greater Green Bay’s very first Restaurant Week, July 1118. Visitors and residents alike are sure to find something for every palate at one of the 60 participating restaurants!

Economic development is a matter of both attracting new business and keeping existing business here. The Advance business expansion & retention committee knows this firsthand. Representatives of the committee are out in the business community all year long, helping existing businesses find ways to flourish and linking them to valuable resources and solutions to their business conundrums. One local business that has benefited is M&M Tool and Mold, LLC — a Green Bay company that manufactures plastic working and foundry molds. Dave Roen, CEO, became aware of the retention committee during a meeting with Fred Monique, vice president of Advance, in summer 2012. Monique directed Roen to the Wisconsin Economic Development Corporation (WEDC), which helped to find training funds M&M could use to develop young talent. “They helped us do our part to advance manufacturing by providing training for the complex skills required in today’s workplace,” he said.

In addition, Monique pointed M&M to Youth Apprenticeship — a Department of the Workforce development program facilitated by the Green Bay Area Chamber’s Partners in Education program. Through the program, M&M acquired an apprentice who is working in various areas of the shop. “The real benefit for M&M is that he can produce at a level that exceeds our expectations,” says Roen. “It is also a great feeling that we’re doing our part to help prepare young minds for real-world experiences in manufacturing.” M&M also became aware of the Advance’s annual Manufacturing Awards of Distinction program and was the 2012 Business Recognition Luncheon Small Business Award recipient. “The events following the award have been outstanding,” Roen says. “We also had the great honor of hosting Gov. Walker at M&M, which was a direct result of our involvement with the Chamber.” JULY 13

| collective impact



workforce development


learning opportunities Any business thinking about its future workforce needs a solid strategy for reaching out to our K-12 school districts to create a pipeline of skilled workers. Replacing retiring baby boomers will be a major challenge for the rest of this decade and beyond. * Jim Golembeski, executive director, Bay Area Workforce Development Board,

One of the most creative and effective projects that Bay Area Workforce Development Board (BAWDB) has been involved with is the partnership with Northeast Wisconsin Technical College on the Computer Integrated Manufacturing Lab. This project started out as an idea for a central training center in Door County that a number of school districts could access. The mobile concept soon evolved. Early in 2011, BAWDB was fortunate to have $250,000 in WIA Youth funds available for a one-time project. Mark Weber, dean of skilled trades at NWTC, had the plan, and the mobile lab was dedicated Aug. 11, 2011. The lab contains 12 work stations, a Haas CNC mill and a Haas CNC lathe, along with a SMART board. The mobile lab can provide a unit on CNC technology at 10 area high schools per semester in which the students earn both high school and college credit. Most school districts could not afford this kind of equipment, especially in the


collective impact | JULY 13

rural areas. Yet CNC technology is standard in the manufacturing sector, and CNC tech skills are in high demand. The lab brings the training to the students. The Bonduel School District brought the mobile lab in for fall 2012. I ran into Peter Behnke, the superintendent there, and I asked how it went. He told me several of the students from the fall semester were already taking the next level classes through NWTC. The lab returned for the spring semester to train 12 new students, and there is a waiting list for the fall 2013 semester. Students are getting excited about careers in CNC technology. This project has done much to create a real pipeline of skilled workers for the future of manufacturing in NE Wisconsin! The mobile lab has also been a part of career days and job fairs. We took it into two state prisons to demonstrate CNC technology. The lab has received national media attention. In 2013, Lakeshore Technical College purchased a second mobile lab for the region that will be going out to area high schools in fall 2013. NWTC is in the process of purchasing another mobile lab for electromechanical training as well. My colleagues around the state are all jealous.



Reduce youR RecRuiting costs? * Dennis Winters, chief, Office of Economic Advisors, Wisconsin Department of Workforce Development, Dennis.Winters@DWD.

The labor skills challenge is a pervasive topic of discussion lately. Employers are voicing their dismay about the lack of qualified candidates for specific skilled jobs on offer. Our work at the Office of Economic Advisors has determined the skills gap is quickly evolving into a general supply gap. As presented in the last edition of Collective Impact, the mass of humanity labeled the baby boomers are aging through their work life. Some 80 million Americans changed the socio-economic structure of the country as they entered the workforce in the 1970s and 1980s. They will change the structure again as they exit the workforce in the 2010s and 2020s.

The scope of this phenomenon has a number of far-reaching ramifications. Here, we focus on two.

1 2

The Green Bay Area Chamber of Commerce has partnered with NationJob, the Internet’s premier community-based job site, to provide you with an Internet recruitment service. NationJob will help you: •Recruit better-qualified applicants •Reduce the time you spend posting your positions •Significantly extend the reach of your recruitment efforts •Maximize your return on investment •Members with 34 employees or fewer post FREE!

For more information, please contact the Chamber at 920.496.2113 or NationJob directly at (888) 256-0919 or email

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First, we have never had to face a flattening much less a declining workforce before. The concept is foreign, and present labor management practices are outdated.

Second, it is extremely unlikely that the situation can be altered. Our research shows the incremental workforce gains you may get by keeping baby boomers in the workforce longer matters very little in the general scheme of things. For example, adding 3 percentage points to the labor force participation rate of workers aged 55 and older adds 76,000 workers in 2020. That only amounts to about 2 percent of the total labor force, and that boost is short-lived. Moreover, the latest evidence indicates that boomers, despite what they intended earlier, are not staying in the workforce much past 65 years of age. The result, as we will discuss in a later editions, necessitates a focus on talent.

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Kaukauna JULY 13

Green Bay | collective impact


workforce development

Cost of Living



GREEN BAY 96.8 94.0 86.6 104.6

DETROIT 97.0 94.1 91.5 104.3

MILWAUKEE 100.8 98.4 105.2 105.0

MADISON 109.3 101.3 111.5 108.0

MINNEAPOLIS 108.7 104.4 118.3 101.5

AKRON, OH 102.5 108.3 110.6 97.0

CHICAGO 117.1 112.6 137.2 108.0

INDEX WEIGHTING 100% 14% 27% 10%

The annual average 2012 intercity cost of living comparison has been released by the Council for Community and Economic Research (C2ER). This is the only regular and relatively affordable look at cost-of-living comparison between cities in the United States. The C2ER Cost of Living Index, which measures differences between areas in the costs of consumer goods and services excluding taxes and nonconsumer expenditures, is based on 62 items, for which prices are collected three times per year. The chart shows the index comparing Green Bay with three Wisconsin cities and three urban areas in the Midwest. The average cost of living in Greater Green Bay is 3.2 percent under the national average.

2012 INDUSTRY EMPLOYMENT AND WAGE SUMMARY Natural Resources & Mining 840 Construction Manufacturing Trade, Transportation, Utilities Information 1,955 Financial Activities Professional & Business Services Education & Health Services Leisure & Hospitality Other Services Public Administration


24,722 29,354 11,065

19,280 29,415 15,675

4,129 4,733

Total employment in all industries: 146,859 Natural Resources & Mining Construction Manufacturing Trade, Transportation, Utilities Information Financial Activities Professional & Business Services Education & Health Services Leisure & Hospitality $20,056 Other Services Public Administration

$30,207 $51,388 $48,794 $35,830

$44,951 $52,129 $52,431 $45,681



Total average annual wage in all industries: $42,721 Source: 2012 Quarterly Census of Employment and Wages, Department of Workforce Development 34

collective impact | JULY 13



nrrm-chamber ad july 13_Layout 1 6/17/13 4:00 PM Page 1


99.5 108.4

101.8 101.3

98.9 115.8

105.7 121.7

101.3 102.7

105.5 98.2

121.8 101.9

July 13-14, 2013

Interact with Allied and Axis forces. Tour the Eisenhower train, and go behind the lines and learn how this global conflict altered history.

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12% 5% Source: C2ER Quarterly Cost of Living Index, 2012 Annual Average Data If you would like more information on cities not listed, call Advance at (920) 496-9010.

September 21, 2013


business owners!

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Sample craft beers, wine, and food among the historic trains. Tickets available on our website –

October 12 & 19, 2013

Ride the train to the pumpkin patch and select your very own pumpkin. Enjoy family entertainment, children’s activities and the big coloring contest. No advance registration is needed.

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The classic Christmas tale comes alive in a dramatic reading and train ride. Tickets available starting July 25, 2013 on our website –

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| collective impact


community development



* Gregg Hetue, president and CEO, Brown County United Way

On May 23, the Brown County United Way (BCUW) held a summit at the University of Wisconsin — Green Bay to update our board of directors and community stakeholders on our 2012-2015 strategic planning process. The plan is to continue evolving our organization from a charitable fundraiser to one that takes an active role in improving community conditions for the common good. We will achieve this by strategically aligning resources and helping to mobilize our community members.

Key elements of this plan include:

We take this work seriously, and remain focused on continuous improvement. Prioritizing what issues need attention and mobilizing our community to take collaborative action involves ongoing research, planning and intensive outreach to stakeholders. Our prioritization process has been wideranging, incorporating sources such as needs data from our 2-1-1 call center, information gathered from our Impact Councils and experts working in the field, the Brown County LIFE Study and the subsequent Vision 20/20 conference,

Enhancing our existing community-change efforts Collaborating to determine core priorities in the areas of education, self-sufficiency and health Setting population-level goals our entire community can rally around Installing systems to measure our progress at a community level In essence, while BCUW will continue to provide grants that support local safety-net programs, we will also leverage additional resources through partnerships and prioritization to address the root causes of critical community concerns. Some recent examples of this approach include the Brown County Oral Health Partnership, 2-1-1 Information and Referral, the Community Partnership for Children, the Community Information System and most recently, a task force convened with Brown County Human Services to address increases in child abuse and neglect.


collective impact | JULY 13

surveys and reports produced by BCUW staff and various community partners, and Community Conversations with hundreds of Brown County citizens of many differing backgrounds. By focusing on common goals and working together, all of us — collectively — can create shared solutions and ultimately change community conditions for the better. For information on ways to give, advocate or volunteer through BCUW, contact 432-3393 or staff@


UNITING ECONOMIC AND COMMUNITY DEVELOPMENT Brown County is changing its approach to economic development by linking it to community development.

* Troy Streckenbach, Brown County executive,

For instance, while Austin Straubel International Airport (ASIA) is necessary for local businesses to compete internationally, it is also a vital economic development tool for our area. Brown County is aggressively challenging the status quo and reshaping the role our airport plays in economic development by partnering with area business and community leaders. Brown County is focused on three critical components: improved carrier access, long-term development and expanded aeronautical activity. In order for our region to remain competitive in attracting and retaining businesses within our community, we need to focus on securing direct access flights similar to the recently added direct flight to Atlanta. With a community partnership model that helped secure that direct flight, Brown County will certainly continue to see significant improvements in travel access.

In addition, looking at ASIA’s long-term sustainability by strategically developing land around the airport is an important component in its continued growth. The airport development committee, composed of municipal leaders and business professionals, is spearheading the development initiatives along with setting goals to coordinate resources, like the foreign trade zones, which will help businesses compete globally. Another area of expansion being supported through communitywide efforts is the securing of a full-service federal U.S. Customs and Border Protection Federal Inspection Station (FIS). A full-service FIS will enhance business development opportunities, create jobs and provide better international service to our community. ASIA is the third busiest airport in Wisconsin and our region. Prioritizing its support and growth is beneficial for the community and the future of our economy in an ever growing national and international market.

Bay Area Community Council needs your support Bay Area Community Council is an independent think tank on community issues that serves as a clearinghouse of community research and brings together a network of activists from business, government, education and nonprofits to improve our community.

and information about self-sufficiency and about personal & community health. Check out links to them on the website.

The council has just launched a remodeled website at with changes that will bring readers closer to the ongoing work of BACC’s five issue groups.  These groups are following up on the recommendations of the Brown County 20/20 visioning conference last year.  Two of the five have just started Facebook groups to facilitate exchange of comments

BACC is also looking for your support. If you would like to help its community-building mission, click on “Join BACC” on the website.

The Green Bay Press-Gazette is now offering an archive of its series of articles on projects that many community groups are working on that are helping to fulfill the 20/20 visions. Links to the archive can also be found on the BACC website.

* Nan Nelson, executive vice president, Green Bay Area Chamber of Commerce, secretary/treasurer of Bay Area Community Council,


| collective impact


meet a member

ALLYSON WATSON Executive director, Definitely De Pere

“I really like the size of the community and how everyone is so welcoming and friendly.”


TELL ME ABOUT YOUR JOB AND WHAT DEFINITELY DE PERE IS ABOUT. Definitely De Pere is a Main Street program, a nationally designated program within the community of De Pere with the goal of downtown revitalization. I work with a board of volunteers, active community members and business people within the district. Our district boundaries are defined as far south as City Hall in East De Pere, George Street, north on Broadway to the Kress Family Library and on the west side of the river including the St. Norbert College campus up Main Avenue and Reid Street to the railroad crossing by Fort Howard Avenue. We represent about 200 businesses, and there’s a pretty even split on the east and west sides of the river. IS DEFINITELY DE PERE NEW? De Pere has had a Main Street program in a variety of forms since 1990, and we are one of 37 similar programs in the state. We’ve had a lot of organizational changes over the years; now we are a 501c3 nonprofit organization.


collective impact | JULY 13

YOU’RE A TRANSPLANT TO THE AREA. WHAT’S YOUR BACKGROUND? I grew up in New York and New Jersey and moved to Wisconsin in 2011 for family reasons. I have my undergraduate degree in economic and political science from Rider University, and master’s degree in public and nonprofit administration from Marist College. I really like the size of the community and how everyone is so welcoming and friendly. I’ve had an easy time getting involved and meeting people. WHAT DO YOU LIKE TO DO OUTSIDE WORK? I’m so thrilled to have finished my thesis, so I have a lot more time for a life now. I love spending weekends in Door County and Milwaukee, going to Brewers games, taking yoga, working out and volunteering. I’m very passionate about Relay for Life through the American Cancer Society as well as Junior Achievement.

WHAT’S YOUR GOAL AT DEFINITELY DE PERE? I work as a liaison between the business community, community members and the city. We try to generate fun events for community members, to get them into the downtown to support businesses and strengthen the city of De Pere as a whole. DESCRIBE YOURSELF. I’m one of those people who has to be involved in a lot of things, and am very driven. I’ve always wanted to work in the public or nonprofit sector. It’s incredible to be just 25 years old and have a job doing what I’ve always wanted to do. I consider myself passionate, high energy and very outgoing. WHAT ARE PEOPLE SURPRISED TO LEARN ABOUT YOU? That I’m not from here because I have become so familiar with the area. And that one of my former jobs was as a tour guide for New York City and Washington, D.C., bus tours for Europeans.That was a really fun job.

community development continued...





ith whatever respect might be due the few high-profile high school dropouts who end up rich and famous, the data is pretty overwhelming. And it tells us graduating is really important. Studies show high school dropouts earn approximately $1 million less over a lifetime than peers who earned a diploma. We also find children of dropouts are more likely than otherwise to follow a similar path — this cycle has to be broken for all our sakes. Here at the club we are just finishing our third year of implementing a Be Great: Graduate (BGG) strategy, in close partnership with Green Bay Area Public School District officials, using an evidence-based “Check and Connect” model. Selected measures of school engagement are tracked by club staff, and a “coach” meets at least weekly with their “graduates” to talk about these data and whatever life circumstances may be having an impact. So far the trends are very encouraging. Specifically, participants in the BGG had fewer failures in critical courses such as reading and math, with many actually improving their grades.This bodes well for other classes and reduces the likelihood of a credit deficiency problem down the road. We have also seen a decline in behavior issues for BGG participants, and their attendance/ punctuality tends to improve — most needles are moving in the right direction — which is good news for everyone who calls the greater Green Bay area home.

* John Benberg, executive director, Boys & Girls Club of Green Bay,

ood health really is good business, especially when it can have a direct impact on the financial health of your business. A healthy workforce positively impacts the bottom line by reducing employee health insurance claims, absenteeism and turnover. Healthy employees are happy employees with increased morale and productivity. The Y provides healthy living programs for the workplace in response to our community’s health and well-being needs.  Focusing on behavioral change programs, companies have the opportunity to address and prevent diagnosis of disease such as obesity, heart disease and diabetes.  Regular exercise and healthful food choices are a great prescription to maintain one’s health.  Our workplace wellness partners have seen their employees have success in numerous ways including weight loss, reduction in blood pressure levels, increase in cardiovascular health, improved muscle strength and endurance.  For busy employees, making the time for their health can be a challenge.  The convenience of offering Y workplace wellness programs on-site addresses time barriers and supports employees’ health and well-being. By teaming up with the Y, employers can offer their employees membership and wellness incentives. The Y offers customized partnerships to address the needs of each company.There are many opportunities for on-site wellness programs that engage and motivate employees. Companies have experienced very positive results by offering one-on-one wellness coaching, fitness assessments, behavioral change programs, employee wellness challenges, group exercise, presentations and personal training.  In order to improve the health and well-being of employees and their families, it is important that the Y and area employers partner on workplace wellness. A thriving community, as we think of it at the YMCA, results when we are investing in our children, our health and our neighbors. It’s important and necessary for us all to do what we can in our community to improve the health and well-being of every person.

* Steve Harty, president/CEO, Greater Green Bay YMCA, JULY 13

| collective impact


member anniversaries — July

ADVANTAGE CHIROPRACTIC Carmel Raihala, owner Join date: July 20, 1993


YOU’VE BEEN A CHAMBER MEMBER FOR 20 YEARS. WHY? I have a been a member of the Chamber for 20 years, and we are celebrating 20 years in business this year. My dad was an accountant in Minnesota (small business owner for 50 years). The first thing he told me and he recommended to all his clients was join the Chamber. So I did, and it has definitely been worth it over the years. WHAT’S YOUR MOST MEMORABLE EXPERIENCE WITH THE CHAMBER? My best memory is one of the first Chamber breakfasts I went to where I met Wendy and Lowell Franklin. I joined their Optimist Club, and they helped me network and develop lifelong friends. I invited them to my wedding. WHAT’S THE BIGGEST BENEFIT YOU RECEIVE BY BEING A CHAMBER MEMBER? Anytime you need to network, there are always events. When I first joined I used to go to all the breakfasts because that worked in my schedule. Then I started going to the ribboncuttings. I think I have gone to all the Business Expos (since I joined), and I have golfed in the Chamber’s Annual Golf Classic for the last 10 years. There are so many events that it is like you belong to several different clubs. It is an all-in-one for networking.


131 YEARS Associated Bank Green Bay

29 YEARS Martinson Architects Inc.

93 YEARS Wisconsin Public Service Green Bay Press-Gazette Aon Risk Services Inc. of Wisconsin

28 YEARS Golden Living Center Village Gardens

40 YEARS Best Western Green Bay Inn 38 YEARS Midwest Communications Inc. 34 YEARS Bay Industries Inc. Blindauer Sheet Metal & Roofing Inc. Diocese of Green Bay Merrill Lynch 32 YEARS Oneida Tribe of Indians of Wisconsin 31 YEARS Marcus Corporation Schenck SC


collective impact | JULY 13

27 YEARS Frank O. Zeise Construction Co. Inc. 25 YEARS B&B Tax Associates, Inc. Baymont Inn Hawkins Ash CPAs 23 YEARS Copps Food Center – Store 8186 Services Plus 22 YEARS Skyline Exhibit Resource Spielbauer Fireworks Co. Inc. 21 YEARS Lakeland College – Green Bay Center

20 YEARS Advantage Chiropractic S.C. Card & Coin Corner/Packer City Antiques Inc. CESA Cooperative Educational Service Agency No. 7 19 YEARS Packerland Home Improvement Inc. Weidner Center 18 YEARS Bank First National 17 YEARS Super 8 – East 16 YEARS Technology Architects Inc. 14 YEARS Raasch Engineers/Architects 12 YEARS Green Bay Exposition Services Inc. Performa Inc. Cherney Microbiological Services Ltd.

10 YEARS Broadway Automotive Ford Hyundai on Military Avenue 9 YEARS Coating Excellence International 8 YEARS Ariens Company Bonewerks Culinarte’ A&K Truckland Inc. University Avenue Market Webster Avenue Market 7 YEARS Hilton Garden Inn Green Bay Architects Group Ltd. Northland Cold Storage Inc. 6 YEARS Mid-Vallee Golf Course Inc. UW Oshkosh College of Business Besaw & Associates Realty LTD Howard-Suamico Business & Professional Association Viking Machine & Design Inc. Western Lime Corporation 5 YEARS ITConnexx, Inc. VSI, LLC Energis High Voltage Resources Inc. 4 YEARS Grapevine Cafe Homestead Décor Inc. Lady Savannah Envano, Inc. 3 YEARS U.S. Paper Mill Corp. Elmstar Electric Corporation BelGioioso Cheese Inc. The Nines Smart Relationships Girl Scouts of Northwestern Great Lakes Inc. 2 YEARS Helping Hands Caregivers LLC Holiday Inn Express & Suites Cooks Corner Cantilever Studio Out and About Senior Services LLC Ruitenberg Ingredients Inc. Kidder Communications


ASPIRO Mike Duschene, president Join date: Aug. 31, 1983


YOU’VE BEEN A CHAMBER MEMBER FOR 30 YEARS. WHY? Thirty years of pre-eminent leadership, being kept informed, opportunities to share our input, and networking opportunities for the good of our business and community … that’s why ASPIRO has been a longtime proud member of the Chamber. We look forward to the next 30 years. WHAT’S YOUR MOST MEMORABLE EXPERIENCE WITH THE CHAMBER? Receiving two awards from the Chamber: An Excellence in Business Award in 2005, and a Business Recognition Luncheon Special Accomplishment Award in 2009. This helped send the message that people with disabilities are an untapped labor source. Are you looking to hire someone? Are you looking for a subcontract partner? If so, give us a call or visit our website. WHAT’S THE BIGGEST BENEFIT YOU RECEIVE BY BEING A CHAMBER MEMBER? I think the axiom, there is strength in numbers is apropos. The Chamber acts as our collective voice in terms of public policy, economic development and so much more.

1 YEAR ReStore – Green Bay Sha-Bock Farm Bed & Breakfast JULY 13

| collective impact


member anniversaries — August

GANDRUD AUTO GROUP Verchelle Dehn, customer relations manager Join date: Sept. 30, 1988


YOU’VE BEEN A CHAMBER MEMBER FOR 25 YEARS. WHY? Being a member of the Chamber is just the right thing to do, whatever community you are part of. And that’s the key: “Being a part of the community. ” WHAT’S YOUR MOST MEMORABLE EXPERIENCE WITH THE CHAMBER? We recently hosted a Chamber Business After Hours event. It was a true pleasure to introduce our facilities to Chamber members. We enjoyed seeing how surprised people were with the size of our operation and facilities we have “cleverly hidden behind the East Towne Mall.” WHAT’S THE BIGGEST BENEFIT YOU RECEIVE BY BEING A CHAMBER MEMBER? Our company appreciates the Chamber’s focus on growing our community by bringing new businesses to the area. More growth in our community means growth for businesses in Northeast Wisconsin and a richer life for the employees of Northeast Wisconsin companies.


49 YEARS LeMieux & Son Toyota 35 YEARS Shopko Stores

32 YEARS Time Warner Cable 30 YEARS ASPIRO Heritage Hill State Historical Park ManorCare Health Services – West Greater Green Bay YMCA 28 YEARS PrimeTime Printing Radisson Hotel & Conference Center 27 YEARS The C.A. Lawton Co. 26 YEARS Financial Life Cycles Inc.


collective impact | JULY 13

24 YEARS AECOM Asbestos Removal Inc. Bank of Luxemburg Beerntsen’s Candies Inc. Quality Insulators Inc. WG&R Furniture Co. 22 YEARS River City Realtors Quick Signs

21 YEARS Metzler, Timm, Treleven, Pahl, Beck S.C. Leonard & Finco Public Relations Inc. 20 YEARS Silver Lake College Thornberry Creek at Oneida Maplewood Meats Gordon H. Lenz & Associates 19 YEARS Trugreen Wisconsin Aluminum Supply Co. (WASCO)

18 YEARS Days Inn – Lambeau Field ServPro of Northeast Wisconsin Inc. 17 YEARS Wisconsin Housing and Economic Development Authority Notre Dame de la Baie Academy Harper Corporation of America

14 YEARS Wild Blue Technologies Green Bay Country Club Hudson-Sharp Machine Company Mike’s Service Center RE/MAX Select REALTORS 13 YEARS Firstaff Staffing Services Nicolet Memorial Gardens 11 YEARS AHEAD Human Resources & AHEAD Staffing

9 YEARS Hart Design & Manufacturing Bellevue Independent & Assisted Living Royal St. Patrick’s Golf Links Wisconsin Retirement and Insurance Advisors LLC Business Lending Group Inc. The Stiegler Company Inc. Van’s One Hour Heating and Air Conditioning

7 YEARS Bay Motel & Family Restaurant Alan Naumann Financial LLC Dynamic Ventures LLC Qdoba Mexican Grill Let Me Be Frank Productions McDermid Transportation Inc. NextMedia Outdoor Inc. The Insurance Center Pension Inc.

8 YEARS DeLorey Chiropractic Office 6 YEARS Physician Partners LTD Rasmussen College Forward Dental Unishippers Allergy & Asthma Associates A.R.M.S. Inc. Automated Records Green Bay CardioThoracic Surgery Management Systems Meyer Theatre Corp. AmeriLux International LLC Superior State Administrators Inc. Pecard Chemical Co. Inc. Dermatology Clinic S.C. Glenn A. Hansen, D.P.M. 5 YEARS Michael O’Neill, M.D. SRC Technologies Inc. OB/GYN Associates of GB, Ltd. Town of Scott Riverside Psychiatric Group S.C. Woodside Senior Communities Stephen Arbes, D.P.M., FACFAS Surgery Specialists of Green Bay 4 YEARS Tower Clock Eye Center DIY Home Center Urology Associates of Green Bay Profile Display Wisconsin Oculoplastics Ltd. Kindred Transitional Care – San Luis Women’s Specialty Care Tectron Tube Corp. – a division of Allied Bay Area Diamond Company Tube & 4/22/13 Conduit 3:26 PM KIF130003_KI_LocalAd_CollectiveImpact.pdf 1 ServiceMaster Building Maintenance

3 YEARS Epiphany Law LLC Venture Commercial LLC Festival Foods Suamico Green Bay Blizzard Professional Football Advisors Management Group Inc. CarePlus Dental Plans Giantseed Creative LLC Millennium Architects & Designers Ltd. DeLeers Construction Inc. Kelly Business Advisors LLC GEI Consultants Inc. 2 YEARS Lizer Landscape & Nursery KoKo Sushi Bar & Lounge Kalihwisaks The Docking Station Jim’s Music Anduzzi’s Sports Club Holmgren Centerline Machine & Grinding Inc. 1 YEAR Gordon Flesch Company Inc. Recoveron Services M&B Global Solutions Alliant Physical Therapy Neighborhood Smiles of Green Bay

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| collective impact


member anniversaries — September

HAWKINS ASH CPAS Jay Kramer, partner, Green Bay office Join date: July 31, 1988


YOU’VE BEEN A CHAMBER MEMBER FOR 25 YEARS. WHY? We’ve enjoyed our involvement with the chamber for two main reasons: informational (Chamber newsletters, educational events, etc. are beneficial) and the vast array of networking opportunities (Business After Hours, Business Recognition Luncheon). Those are beneficial for us to be involved and network with constituents. WHAT’S YOUR MOST MEMORABLE EXPERIENCE WITH THE CHAMBER? Personally, it was going through Leadership Green Bay in the early ’90s. My [small group project] built the Bay Beach Train Depot. We pulled it off, it turned out great and the station gets a lot of attention [to this day]. WHAT’S THE BIGGEST BENEFIT YOU RECEIVE BY BEING A CHAMBER MEMBER? The Chamber provides a really easy mechanism for our employees to be engaged with other business people as well as with the community.


41 YEARS Prevea Health Services 40 YEARS Van Lanen Inc.

32 YEARS Mark D. Olejniczak Realty Inc. 30 YEARS Bay Hearing Conservation Inc. 29 YEARS Lindeman’s Cleaning 28 YEARS TEC – The Executive Committee 27 YEARS Hillcrest Lumber Inc. Northern Engraving and Machine Division Wm. A. Hein Construction Co. Inc. YWCA Green Bay – De Pere 26 YEARS Coppens Inc. Oneida Golf and Country Club R&R Seamless Gutters Union State Bank – Green Bay office


collective impact | JULY 13

25 YEARS Bellin College Gandrud Auto Group Chevrolet Nissan Great Lakes Calcium Corp. Prime Quarter Steak House Residence Inn by Marriott 24 YEARS Brown County Government Vogels Buckman Appraisal Group Inc. 23 YEARS Brown County Library

22 YEARS Yale Materials Handling – Green Bay Inc. Georgia-Pacific Corporation Green Bay Botanical Garden Kadant GranTek Inc. 21 YEARS BMO Harris Bank Wander Springs Golf Course 20 YEARS MGL Fitness Inc. JW Industries Inc. Santa Maria Nursing Home Inc. St. Norbert College International Center

Nifong Realty Nsight Telservices Jack Schroeder and Associates Inc. 19 YEARS Marian University Landmark Staffing Resources Inc. AAA Companies 17 YEARS Harper Corporation of America Office Depot Inc. 16 YEARS Advantage Office Solutions The Family RE Commercial 15 YEARS Integrys Energy Services Inc. 14 YEARS Forte Composites Inc. 11 YEARS SM Advisors Inc.

10 YEARS Green Bay Drop Forge Howard-Suamico School District Creative Sign Co. Inc. Denmark State Bank

6 YEARS Big Apple Preschool & Day Care Center Special Forces Building & Grounds LLC Ansul/Tyco Safety Products New View Industries

9 YEARS Bank First National (Ashwaubenon) Bay Environmental Strategies Inc. Launch Photography, Film & Video Inc. The Lake Companies

5 YEARS Ashwaubenon School District Ed Gersek Inc. Legato Healthcare Marketing Inc. Lindquist Machine Corporation HVS/Image Keepers Inc.

8 YEARS Hager, Dewick, & Zuengler S.C. Western Racquet & Fitness Club 7 YEARS Hierl Insurance Inc. Holiday Inn & Suites Green Bay Stadium

4 YEARS Fox World Travel Ashwaubenon Chiropractic Clinic Bay Area Chiropractic S.C. Longhorn Steakhouse Dairy Business Association Clear Channel Interspace Airports 3 YEARS GEI Consultants Inc. New North B2B Magazine

2 YEARS Pro Fitness Inc. All Sports Marketing USA LLC GAI Consultants Allouez Parkside Village Birch Creek Bishop’s Court by Hillcrest Orthopedic & Sports Medicine Specialists of Green Bay 1 YEAR Center for Asthma & Allergy NSC Inc. Software Solutions Network Health Plan Rathburn Enterprises Ashwaubenon Bowling Alley Cape Financial Group SMT Machine & Tool Inc. Staples Cummins Npower LLC Julie’s Café & Catering

TO RECOGNIZE SMALL BUSINESSES Small businesses work hard for our economy. It’s time we do the same for them. UnitedHealthcare has a broad portfolio of health care plans that were designed with the unique needs of small businesses in mind. And we’ve included a host of services and extras that are designed to help small businesses make the most of their time and money – and that’s big news for you and your clients. ©2013 United HealthCare Services, Inc. Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates. Health Plan coverage provided by or through UnitedHealthcare of Wisconsin, Inc. UHCWI632155-000 JULY 13

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Chamber snapshots





collective impact | JULY 13



Who's who. Current hosted Connecting with Style for Better Relationships on April 17 at the Best Western. Pictured are (front row, from left) Dr. Krystal Davis, Massart Chiropractic, Bao Vang, WBAYTV2; Joseph Bruette, Greater Green Bay YMCA. Back row: Sheena Frydrych, Rasmussen College, and Sousie Lee, University of Wisconsin-Green Bay.


Current hosted Speed Mentoring at the Oneida Golf & Country Club on Tuesday, May 14. Pictured is Judge Donald Zuidmulder, who is also a member of the Green Bay Packers board of directors.



Terra Fletcher rocked Social Media Rockstar 3 on Wednesday, May 22, with a session focused on Influence Marketing and Social Analytics.


Current's Connecting with Style was also attended by (from left) Christy Paavola, Office of Congressman Reid Ribble; Scott Clark, CCS Property Services, LLC; and James Montie, Schneider National, Inc.


Adam Younk, Rob Carviou, Dean Wesolowski, and Emily Rogers, part of a small group for the 2013 Leadership Green Bay class, performed several projects on behalf of the Golden House including decorating cookies with the kids, making handmade Valentines and serving a taco buffet lunch at the Golden House.



This foursome (from left) Beth O’Connor, NAPA of Green Bay; Kelly Runge, Wipfli LLP; John Lindberg, Bayland Buildings Inc.; and Bob Pronold, Security Insurance Services Inc. an MMA Company; braved the “wild foliage” during the Chamber Golf Classic at Royal St. Patrick on Monday, June 24.


The Heartland Business Systems/ Avastone Technologies’ 32nd annual Chamber Golf Classic was a “fun in the sun” day for (from left) Justin Rutchik, The Bottle Room; Christine Rutchik, The Bottle Room; Greg Runnoe, Smet Construction Services & Jamie Blom, Smet Construction Services.



Wayne Breitbarth educated attendees at Social Media Rockstar 3 on Wednesday, May 22, on changes to LinkedIn and how to optimize opportunities with the site.


Find us on Facebook!



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The Faces of Keller Customers

Our Valued Customers. Without them we would be nothing. These are the faces of our company we treasure most. The big smile on the face of someone we just helped to expand their business, remodel their office or build them a new facility where they can be more productive, effective and happy. People like Kevin and Sherry from Lamers Bus Lines, who have chosen Keller for over 19 building projects across Wisconsin. The Lamers have faces that we love, not only because they have a big smile, but because three generations trust the Keller Design/Build Experts to put those smiles on their faces time and time again. We are Employee-Owned, Design/Build Experts. But don’t just take us at face value, call today and experience for yourself the difference that is Keller, Inc.

Kevin an dS Lamers B herry us Lines

Construction Excellence Since 1960

1.800.236.2534 l Offices in the Fox Cities, Madison, Milwaukee & Wausau

FACES of Keller

Make sure your insurance plan includes Children’s Hospital of Wisconsin Children’s Hospital is a leader in caring for kids in the United States. We make it easy for families to get to hospital and clinic services. We serve patients with simple and complex needs. Milwaukee • Neenah



collective impact | JULY 13

New Reason To Fly Non-Stop Flights Green Bay to Atlanta Business travelers spoke...and we listened. Delta is now offering daily service from Green Bay to Atlanta. When you fly non-stop to one of the nation’s largest cities and airport hubs, the sky is the limit. Book now at

FLYGRB.COM Service begins June 11, 2013. A portion of travel for some itineraries may be on the Delta Connection® carriers: ExpressJet™.


| collective impact


Green Bay Area Chamber of Commerce P.O. Box 1660 300 N. Broadway, Ste. 3A Green Bay, WI 54305-1660



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After $50 Visa prepaid card via mail-in rebate

CMO Office | Creative Studio

Project | HTC Deluxe

Version | 1.0

2066 Central Dr., Suite D, Bellevue (920) 617-7400 1580 Mid Valley Drive, De Pere (920) 617-7800 Bay Park Square Mall, Green Bay (920) 617-6565

Date | Nov. 14. 2012

Design | Sara Yang

Built For YouTM Offers valid 6/1/13 – 7/31/13 or while supplies last. No rain checks. Activation at time of service, two-year service agreement and credit approval required. New line activation or qualified upgrade required. 4G LTE service available in select markets. Compatible device and data plan required. Average download speeds while on the 4G LTE network are 5-12 mbps. A line set up fee and early termination fee may apply. If applicable, the early termination fees may be reduced proportionately to the remaining months of the term of the agreement. Prices do not include taxes, fees or other charges. Universal Service Fund (USF) and regulatory and other recovery fees charged on all service lines. An E911 fee or Police & Fire Protection fee charged on all service lines. The amount or range of taxes, fees and surcharges vary and are subject to change without notice. See retail location or for details. Promotion offer subject to change. Offers not valid with prepaid wireless service. HTC Deluxe offer after $50 mail-in rebate. Available on Share, MobileTies, and US America calling plans. Share Plans require a 1GB data feature or higher. MobileTies & US America plans requires a 300MB data feature or higher. Cellcom Visa Prepaid Cards are issued by MetaBank™ pursuant to a license from Visa U.S.A. Inc. This card does not have cash access and can be used at any merchants that accept Visa debit cards. Card valid through expiration date shown on front of card. $100 Sign On offer: New line activation, smartphone purchase and 300 MB data plan or higher required. Upgrades and commercial accounts are not eligible. $100 will be applied as a service credit to line of service. Not redeemable for cash. Customer’s account must remain current and active in order to receive credit. Credits will be applied within 60 days after activation. Visit for complete details. 30 Day Guarantee: If within 30 days you are not completely satisfied with Cellcom’s wireless service, pay for the services you have used and return the equipment in acceptable condition. Other restrictions apply. See store for details. LTE is a trademark of ETSI. Trademarks and tradenames are the property of their respective owners.

bay-biz2.indd 1

6/5/2013 1:58:55 PM

Profile for Greater Green Bay Chamber

Collective Impact July13  

Local companies making an impact on the community.

Collective Impact July13  

Local companies making an impact on the community.


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