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SARAH GRECH CONTACT // 07428 399531 Flat D, 2 Northiam St E9 7HQ

PROFILE // Optimism allows me to think big and take risks. Practicality grounds my ideas in strategy. Curiosity leads me to the right answers. Empathy grounds my communication and thought. Drive keeps me going.

EDUCATION // University of Toronto (2008 - 2012) Bachelor of Arts w/ Honours Humber College (2014) PR Certificate w/ Honours

AWARDS // Guardian Young Lions (2018) Gold in digital category Weber Shandwick No Boundaries (2015) Internal creative contest

SKILLS // Ideas! Campaign development Digital media Content Brand messaging Tone of voice Client presentations

EXPERIENCE // MSLGroup UK (Sep 2017 - Present) Content Creative I uplift social content across all channels. I push our clients out of their comfort zones with the use of new technology and platform capabilities. I help on both new biz pitch concepts and campaigns for our consumer, employee and corporate clients and developed our agency tone of voice. Weber Shandwick Toronto (Feb 2016 - Aug 2017) Copywriter I worked with account teams, art directors and creative directors to turn creative briefs into national brand campaigns. I wrote digital content, scripts, media materials, tone of voice documents, key messages, website copy and speeches for clients across the agency. I worked on new biz pitches and internal agency content. I had the opportunity to work on many campaigns, one of which produced 150 unique pieces of social content and resulted in 5.7 million impressions and a $0.07 cost per engagement. Another concept resulted in client tears (the good kind) but I can talk to you about that in the interview. Freelance Writer ( June 2016 - Aug 2017) I pitched and wrote articles on everything from Toronto’s best breweries to online dating. After the Canadian Running Series read my article ‘A Chubby Girl’s Guide to Running’ I worked with them on a contest and partnership with digital publication She Does the City. Weber Shandwick Toronto (Dec 2014 - Feb 2016) Digital Coordinator I community managed pages on Facebook, YouTube, Instagram and Twitter. I was involved in the digital process from start to finish - beginning with content and campaign development, through to posting, paid media strategy and implementation and finishing with results reporting. Additionally, I ran influencer campaigns and managed content and contracts. I was a member of our improv team (which led me to my eventual copywriting role) and brainstormed campaign ideas for clients across the agency. Revlon Canada (Aug 2014 - Oct 2014) PR Intern I edited press materials, media monitored and outreached for product launches and campaigns. I created and executed an influencer programme involving 80 Canadian beauty influencers, resulting in over 200 pieces of content on ambassador channels.