Ottawa Business Journal January 15, 2018

Page 6

ENTERTAINMENT Setting the stage for a film and TV boom? Gusto’s new studio provides another option for producers in Ottawa, but some industry insiders say it could be a while before the city gets a facility large enough to lure big-time movie shoots BY DAVID SALI david@obj.ca

MONDAY, JANUARY 15, 2018

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ttawa now has a state-of-the-art TV production studio to call its own, but the man who built it says the city is still a long way from landing a sound stage that will attract big-budget Hollywood blockbusters to shoot here. Gusto TV founder Chris Knight spent years trying to help cobble together the funds to construct a large enough studio to film major productions in Ottawa. That effort failed, and barring any surprise plot twists, he doesn’t see the situation changing any time soon. “It’s been 20 years (of lobbying for a sound stage), so call me skeptical,” says Knight, who finally grew tired of waiting and spent $1 million of his own money on a smaller studio for his specialty cooking channel to produce content. “To build a large infrastructure requires the political will from all three levels of government. If you look at any studio that was built in the last 10 years anywhere in this country, it’s had some sort of public investment in the facility.” Knight chaired an Invest Ottawa working group that tried to round up money and support for a sound stage several years ago. In 2012, Invest Ottawa selected a Toronto-based firm, Cinescape, to construct a new studio, but negotiations fell apart several months later. City councillors removed funding for the project the following year. Since then, the campaign for a sound stage in Ottawa has been put on the back burner, and Knight has turned his attention to building Gusto into what he hopes will become a “global brand.” Meanwhile, the Ottawa Film Office – the city-funded agency that became a stand-alone body in 2017 after years of being under Invest Ottawa’s umbrella – has been busy setting up its own organization and forging closer relationships with

Gatineau and other neighbouring municipalities in an effort to become a one-stop shop for producers looking to shoot a film or TV series in the region, film commissioner Bruce Harvey says. But he says the three-person agency is starting to find its footing, and he’s ready to make securing a sound stage for Ottawa a higher priority. “Having sound stages to accommodate (big-budget productions) is obviously something that we have to start thinking of in this city,” says Harvey, whose organization promotes the region as a filming destination and helps producers with tasks such as finding locations and securing the appropriate permits from City Hall. REVAMPED BOARD The office, which has an annual budget of about $290,000, recently revamped its board of directors, adding members from a wider range of local industries such as Ottawa Sports and Entertainment Group CEO Bernie Ashe and Bruce Raganold of accounting firm Welch LLP. The agency is also in “the process of exploring additional funding sources” to help beef up its efforts to promote the capital as a go-to destination for producers, a city spokesperson said. Board member and prominent Ottawa producer Ken Stewart says he believes the office’s growing business and marketing acumen will help push the industry’s bid for a major sound stage over the top. “Two years ago if we had this conversation, I wouldn’t be as optimistic as I am today,” says Stewart, an executive producer at Ottawa-based GAPC Entertainment. “I’ll be disappointed if we don’t have (a full-fledged sound stage) inside the next two to three years.” Film and television producers currently pump about $100 million a year into Ottawa’s economy, according to the film office’s website – a figure that pales in comparison to the more than $1 billion the

Gusto TV founder Chris Knight has opened his own production studio. PHOTO BY MARK HOLLERON

“Two years ago if we had this conversation, I wouldn’t be as optimistic as I am today. I’ll be disappointed if we don’t have (a full-fledged sound stage) inside the next two to three years.” – KEN STEWART, EXECUTIVE PRODUCER AT OTTAWA-BASED GAPC ENTERTAINMENT

industry generates annually in Toronto. The capital’s sweet spot is smallerbudget movies in the $5-million range that don’t require the massive sound stages used to produce Hollywood blockbusters and instead rely on location shooting in the streets and buildings of the community. “That’s exactly what we’re great at,” says Ottawa-born producer Michael Baker, who relocated his production company, Bunk 11, from Toronto to his hometown eight years ago and has shot more than half a dozen features in the National Capital Region. “When you get bigger, there tends to be a lot more studio shooting,

and because we don’t have a studio, (producers) want to go to other places.” A Hollywood-calibre facility would likely cost upwards of $10 million but would pay big dividends for the local economy in the long run, Knight argues. “If a $10-million movie comes to shoot in Ottawa, probably $6 or $7 (million) of that $10-million budget would get spent here, depending whether or not they do their postproduction here,” he said in a 2012 interview. Baker, whose films typically have budgets in the $4-million to $5-million range, says he’s never been deterred from shooting in his hometown even though it


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