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What’s really driving successful marketing? Technology is key to business growth and successful marketing. With technology, we are able to monitor the life of the sale, from the first contact with a lead to the closing. Marketing technology can engage the buyer, offering them precisely what they ask for and guiding them toward a decision which pleases both consumer and salesperson. Technology can do this and so much more.

BRAINS BEHIND THE TECH But without the brains behind the technology, there is only so much that can be done. As well as the potential that marketing software has, it also has its limitations. In order for technology to perform at top rate, a strategy, derived from our brain must be implemented. Integrating marketing channels with specific techniques will provide a unique perspective with each client. New technology must be accompanied by new thinking. One cannot function well without the other.

“Technology will not replace great teachers, but technology in the hands of great teachers can be transformational.�

Flexible brains and flexible technolog y Marketing channels continue to change – expanding, and digital marketing solutions move through transformations faster than you can keep up. Consider this: The marketing department has to divide its time between current projects and learning. This is one reason why companies opt for outsourced options like outsourced marketing services. Why learning, you might ask? Since technology is constantly changing, the marketing team must also change, adjust, and offer the latest solutions as well. It’s flexible and time dedicated to learning instead of always running campaigns.

Flexible brains and flexible technolog y Not only do marketers have to learn new technology geared toward the buyer, but they also have to become familiar with their own new training technologies. Many applications proclaim to be able to improve tactics of marketing itself, from improvements in content to social media marketing. In fact, there are thousands of programs focused on improving marketing teams with over 50 various marketing automation platforms! This can be confusing and also timeconsuming, which takes a quick and flexible brain to adapt.

Don’t abandon tradition. Integrate th e old with the new. Many traditional methods of marketing have been neglected. Unfortunately, these exact methods are what’s missing from modern strategies. Direct email and telemarketing can still have quite a large impact on buyer’s decisions, and these methods should be retained. The power that integration holds can prove priceless, so doing away with traditional tools is never the wisest decision.

Technology comes after strategy Businesses should never forget the number one point in their plan, which is strategy. Technology void of an effective strategy cheats us out of understanding niche markets, having the right objectives and also starting engaging communication with buyers. For marketers, getting these priorities straight is imperative to continuing a successful business plan.

Technology comes after strategy Before focusing on which technology or solution works best for your company, you must make sure you have a clear plan throughout the entire buying process. An outline will govern which software is needed most. Never be fooled by the newest technologies which can drain time and money. Using resources in your strategy first will save loads of money in the long run, especially if the technologies prove to be mostly useless. This happens when objectives aren’t clear and new technologies have a better look than function. On the other hand, the right technology can make all the difference. With integration, you can choose the appropriate channels and utilize testing and refinement of software that does the most for your business.


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Brains behind the tech  

At Great Guns, we are a fresh new breed of forward-thinking marketers keeping you one step ahead of the competition. For the same price as a...

Brains behind the tech  

At Great Guns, we are a fresh new breed of forward-thinking marketers keeping you one step ahead of the competition. For the same price as a...