Page 1

Momentum December 2013


*Pineapple Place *DeSoto Theatre *HoneyBaked Ham Company *Newcomer Profile Dr. Tom Hart


Introducing laser-assisted cataract surgery. See what you’ve been missing. In Northwest Georgia, only Harbin Clinic ophthalmologists Dr. Bob Harbin and Dr. Paul Harton perform this procedure, only at Redmond Surgery Center of Rome. Call for a consultation. 706-233-8502.

Harbin Clinic Eye Center

Redmond Surgery Center


Published by:

Greater Rome Chamber of Commerce 1 Riverside Parkway Rome, Georgia 30161

Momentum G R E AT E R R O M E C H A M B E R O F C O M M E R C E

Table of Contents

Momentum (USPS 395-030)

Published monthly by the Greater Rome Chamber of Commerce, 1 Riverside Parkway, Rome, GA 30161. Periodical Postage Paid - Rome, GA 30161. Subscription Rate $25 per year in U.S.A. POSTMASTER: Send address changes to MOMENTUM, 1 Riverside Parkway, Rome, GA 30161

All content by:

Blake Buford

Communications Coordinator For Advertising and Editorial Information: 706-291-7663

In this Issue...

Letter from the Chairman......................................... 4 Upcoming Community Events............................... 4

Small Business Spotlights:

Pineapple Place...................................................... 6-7 HoneyBaked Ham Company............................. 8-9

Newcomer Profile:

Dr. Tom Hart...................................................... 12-13


Trees Unlimited............................................... 14-15

What’s That Project?:

DeSoto Theatre........................................................ 16 SPLOST/ESPLOST Update..................................... 18

Membership Report:

Broad Street painted by Siri Selle, Studio Siri/Hanging Around Rome. Don’t forget to ShopRomesm at this holiday season!

New Members and Renewals............................. 19 Ribbon Cuttings....................................................... 20 Chamber Happenings........................................... 21 Advertiser’s Index.................................................... 22

December 2013 3

LETTER FROM THE CHAIRMAN Dear Reader, Exciting things are happening in Rome and Floyd County! 2013 has been a great year and we are delighted to share our community with you. The Greater Rome Chamber of Commerce takes great pride in providing this publication to introduce you to our membership, manufacturers, small businesses and community. This issue features Trees Unlimited, a Newcomer Profile on Dr. Tom Hart, Small Business Spotlights on Pineapple Place and HoneyBaked Ham Company and What’s that Project? on the Historic DeSoto Theatre. This edition also features a Chamber recap and New Members and Renewals. Don’t forget to take a look at the Community Calendar and experience the vibrancy of Rome and Floyd County for yourself. As the 2013 Chairman of the Board of Directors, I would like to extend an invitation for you to visit the Chamber of Commerce located at 1 Riverside Parkway and meet the Chamber staff. You will find an incredible group that is truly committed to the future of Rome and Floyd County. Sincerely, Doc Kibler State Mutual Insurance Company

Community Events December Rome Symphony Orchestra Christmas Concert Location: Rome City Auditorium Time: 3:00 p.m.

Event Description: This concert features the combined choirs of Pepperell High and Rome High performing Vivaldi’s “Gloria” and Handel’s “Zadok the Priest”, also leading the traditional carol singalong with audience and orchestra.


“Christmas is Coming Musical” Location: 314 Burnett Ferry Rd SW (Fellowship Baptist Church) Time: 6:00 p.m. and 7:00 p.m.

Event Description: Christmas is coming! Doesn’t it seem as if we spend an entire year waiting for the anticipated season to arrive? This Christmas musical will be presented by the Adult Choir.


Christmas Classics Location: 100 East 4th Ave. (First Baptist Church of Rome) Time: 7:00 p.m. - 9:00 p.m.




Chamber Events


Membership Orientation Location: Chamber Boardroom 10:30 a.m. -12:00 p.m.


YP Rome Hosted by La Scala & V3 Magazine Location: 413 Broad St. 5:30 p.m. -7:00 p.m.


Pre-Legislative Breakfast Location: 110 Branham Ave SW (Coosa Country Club) 8:00 a.m. - 9:30 a.m.


Studio Siri/Hanging Around Rome - Open House and Ribbon Cutting Location: 1205 Dean Ave SE

Event Description: The Darlington School fourth and fifth grade Chorus, directed by Anna Mertz, the First Baptist Church Hand-bell 5:00 p.m. - 7:00 p.m. Choir, directed by Keith Reaves, and flutist Beth Bratton will join the community chorus for an evening of Christmas favorites.

C h e c k t h e co m m u n i t y c a l e n d a r a t w w w. r o m e g a . co m fo r e v e n t d e t a i l s.

Recovery Isn’t Simply a Goal, It’s Our Mission.

Education in tune with the heart of God.

UNITY Christian School

At Kindred Hospitals we understand that when people are discharged from a traditional hospital, they often need continued care in order to recover completely. That’s where we come in. Kindred Hospitals provide aggressive, specialized interdisciplinary care to medically complex patients requiring extended recovery time. We are proud to be a part of Kindred Healthcare, named a Most Admired Company by Fortune magazine five years in a row. Come see how we care at

• A Trusted Partner of Parents and Local Churches • Providing Excellence in Academic Instruction • Committed to Comprehensive Christian Education • Secure and Supportive Learning Environments • Mentoring Young Leaders

304 Turner McCall Blvd Rome, Georgia 30165 706.378.6800 • 888.487.9519 fax GA TDD/TTY# 800.255.0135 Dedicated to Hope, Healing and Recovery © 2013 Kindred Healthcare Operating, Inc. CSR 168253-01, EOE

2960 New Calhoun Hwy NE • Rome, GA • (706) 292-0700


December 2013 5

Who knows what you’ll find at the Strawberry Shack, the Mango Market or the Huckleberry Hut, but at

you’re sure to find great decorations and excellent customer service. Walking through Pineapple Place in November and December, no one would be surprised to know that store owner Crandel Allmon’s favorite holiday is Christmas. Design and decor have always fascinated Mr. Allmon and it was only a matter of time before he made the leap to purchasing a storefront. “I’ve been designing in Rome for about 16 years,” said Mr. Allmon. “I studied floral design, that transformed into general design, then to furniture design and now interior design.” Pineapple Place has been in Rome for three years and offers interior design and decor as well as a gift shop. “We have gourmet gift baskets and a gourmet shop. We have homemade fudge and candies.” Pineapple Place has home decor items year round but it’s during the holidays that the shop transforms. “Holidays are huge for us, with Christmas being the biggest, followed by Halloween and Easter. With each holiday we can rotate in new decor to really make the shop come alive.” While the shop offers regular and commercial decorating, a big portion of Mr. Allmon’s time is spent interior decorating. “We can do it three different ways. We can go to someone’s space and just tweak a few things. Some clients want a redesign of what they have so we can take that and rework it to look different. We can also do a consultation, assess what they have, sketch the room, see what’s missing and see how they want to continue from there. We come back and do a design December 2013 6

layout, present that to them and they can pick and choose if they want to complete the whole project or just bits and pieces.” Located on 3rd Ave., Mr. Allmon said he loves their current location. “We’re not on Broad Street but we love that 3rd Ave. has created its own little niche.” Since opening Mr. Allmon said they’ve been fortunate to have continuous business. “We were very lucky when we opened to have steady business, I think in part because it was just a continuation of what I was already doing. If we’ve had one struggle it’s been that many manufacturers don’t stock like they used to; they wait until the order is placed to get the item and that can slow things down a tad.” In this online generation of shopping Mr. Allmon said people won’t get the same experience if they stick to buying online. “You don’t get the same kind of fun shopping online. You miss out on so much of the experience and don’t have the chance to interact or talk with people. The shopping experience here is much more fun and you get to touch, see and smell things that you couldn’t when sitting behind a computer screen.” When it comes to operating a business, no man is an island and Mr. Allmon credits his team for the success of the shop. “Richard Wofford, Tricia Richards and Virginia Birchfield have all been tremendous assets to this business,” said Mr. Allmon. In 10 years Mr. Allmon would love to see Pineapple Place in more locations. “Our Rome shop is doing well and I would love to open some more locations in areas like Marietta and Chattanooga. We do a lot of work in Acworth, Trion and Summerville so I think expanding would be a natural progression.” Did you know the name Pineapple Place was chosen by a previous business partner’s mother? “Pineapples can be a southern symbol for comfort and hospitality, the name just stuck.” Pineapple Place is located at 13 E 3rd Ave. Find out more information in the Chamber’s business directory located at December 2013 7

You can get way more than just your Christmas Ham at

HAM Co. AND CafÉ Serving soups and sandwiches all year long, this cafe is a lunch spot everyone should try. With four HoneyBaked Ham stores to her name, Diane Beeching could be considered a connoisseur of sorts. After both she and her husband had racked up 30+ years in the newspaper business (at the Atlanta Journal Constitution) they decided it was time for a change of pace. It was a particular conversation in a restaurant that led them to becoming HoneyBaked Ham franchisees. “Both my husband and I were burned out from our previous career. We were living in Peachtree City, having dinner in a restaurant when we overheard a conversation a waitress was having. She said to a customer that she wished we had a HoneyBaked Ham here. I guess you could say a simple overheard conversation started it all! We really liked the idea of opening up a HoneyBaked Ham so we visited a store and eventually ended up purchasing the Rome and Cartersville locations. We then moved from Peachtree City to Rome and have loved it ever since. My husband passed away last year but I feel like I’m carrying him on through these restaurants.” Ms. Beeching is the franchisee of four stores spanning from Rome, Cartersville, Dalton to Oxford, Alabama. “The Rome store does December 2013 8

the most lunch business and has the highest sales of all four. I think it’s a good location. We get a lot of hospital support and we have a lot of regulars, like our mailman Nathan Evans who eats here practically every day!” The Rome store just recently completed a remodel, swapping out wallpaper and getting rid of the green carpet floors. “It was looking a little tired, so we updated the chairs and aesthetically it looks much nicer now.” With any restaurant, deciding what to get can often be the tricky part. “HoneyBaked Ham was just featured in Consumer Digest, rated as the best spiral sliced ham! I always recommend that, but additionally we sell turkey, sides, sauces and desserts. On our lunch side we have about fifteen different sandwiches with our most popular being our classic ham sandwich. We also have soups, cookies, brownies, cake and pie slices. We have some people who only come in during the holidays to pick up a ham or turkey and don’t even know we do sandwiches.” With multiple lunch options in Rome, Ms. Beeching believes the quality of their product is what makes HoneyBaked Ham successful. “We have premium high-quality products, we cut the meat off the bone and put it on the sandwiches.” HoneyBaked Ham Company and Café is located at 900 Martha Berry Blvd. Find out more information in the Chamber’s business directory located at

December 2013 9

Save the Date for

February 20-21 2014 Two days of inspiration, innovation, and motivation for leaders, technologists, educators, entrepreneurs, students and artists.

December 2013 10

Larry Alford Named Ambassador of the Quarter

2013 Chamber Chairman Doc Kibler “fist bumps” Ambassador of the Quarter Larry Alford.

Congratulations to Larry Alford, ServiceMaster by Twins, for being named the Q3 Ambassador of the Quarter by the Greater Rome Chamber of Commerce. Mr. Alford, the co-owner of ServiceMaster by Twins previously worked as an EMT before making a weekend decision to purchase ServiceMaster. “We’ve been active Chamber Members since 1993, I always try and participate in the different Chamber events and attend ribbon cuttings. It’s a symbiotic relationship, getting involved with the Chamber we get to help out when we can, and in return organically so many of our referrals have come through Chamber involvement.” Congratulations on your award and your recent marriage to Q2 Ambassador of the Quarter Missy Armstrong!

Thank You to Each of Our Partners In Prosperity Investors!


Your support allows us to continue to bring JOBS to Rome & Floyd County!

December 2013 11

Newcomer Profile

Berry College Athletic Director

Dr. Tom Hart


oncluding his 21st year at Webster University in St. Louis, Dr. Tom Hart has taken over as Director of Athletics at Berry College. An advocate for student-athlete academic achievement and the integration of athletes into the entire college experience, Dr. Hart is committed to Berry’s mission of educating the head, the heart and the hands. Prior to his time at Webster, Dr. Hart was an assistant basketball coach in the Continental Basketball Association, head men’s basketball coach at Ulster County Community College and an assistant at the United States International University. Dr. Hart earned his Doctorate in Management from Webster University.

with the tangible growth that could be seen in the organization through the year. From the players work ethic and commitment to the coaches organization, all the important seeds were planted this year and watching from the first game to the last, being able to see the incremental improvement throughout the year, just knowing we are on the right path and doing it the right way is the biggest takeaway.”

December 2013 12

If You Had Any Skill or Talent

“If I had any skill or talent I would love to be an additional rhythm guitar player in Bruce Springsteen’s E Street Band.”

Book to Suggest

“My most recent recommendation has been Decisive by the Heath Brothers. It’s an accessible book on how to make better choices in life and work. It’s all about decisionmaking.”

Day-to-Day Tasks

“This job is full of variety, which is what appeals to me. One minute I’m talking to a student athlete about how their studies or team life is going, the next minute I may be working on budgets or the analytics side. Depending on the day, I may be making decisions about fundraising, or making presentations to the faculty/assembly about how the students are doing academically. The variety is exciting.” Reflections on Berry’s First Football Season “My family and I are fortunate enough to live on campus and our house is near the 50 yard line of the practice football field. I’ve had the opportunity to watch them grow and improve from my front door! I’m very impressed

to play has changed through the years as my body has gotten older. Growing up basketball was my favorite to play, the teamwork, the speed, you could just sit in the backyard and shoot if you were good. It was individual to an extent but then had that team element. As I’ve gotten older, being able to coach basketball and golf, I think golf suits me a little better.“

People may be surprised to know

Dr. Tom Hart with his wife Debbie and children Abby and Joshua.

The Environment at Berry

“Berry is a very active and vibrant campus. Students seem to be very engaged in the culture and community. That’s one piece of the puzzle I’ve really enjoyed.” Favorite Sport to Watch “My favorite sport to watch live is ice hockey. Growing up in upstate New York it was one of the first sports I got to see up close and personal. The skates digging into the ice, the slap shots and the physicality makes it really special.”

Favorite Sport to Play

(Laughing) “My favorite sport

“I taught a first-year seminar entitled Bruce Springsteen’s America. I’ve also been to over 50 Springsteen concerts.”

Hidden Talents

“I make a mean pork tenderloin with mashed potatoes!” Family Life My wife Debbie and I have been married about 15 years. Our daughter Abby is 11 and Josh is 9, they were born on the same day, November 23. They are both in scouts and play youth sports. We love to take walks with the dog around campus and enjoy being active and biking.

Favorite Vacation Spot

“Maui is definitely up there.”

Welcome to Rome Dr. Hart!

“We focus on just getting better today. A little better everyday and you’ll get to where you want to be.“ - Berry College Athletic Director Dr. Tom Hart on Berry’s first season of football and achieving athletic goals.

December 2013 13

Trees Unlimited

Residential and Commercial Arbor Care residential, with a few small local contracts peppered in. In 2000, the business expanded, opening the door for bigger commercial work. Now with a team of 55+ employees, Trees Unlimited is one of Georgia’s go-to companies for tree maintenance.

The Trees Unlimited Customer

COO Anthony McClain and President Wendell Hicks

Founded in the summer of 1990, Trees Unlimited started as a local private tree maintenance company for homeowners. The majority of their business was December 2013 14

“Our customer is anyone who has a tree that they deem valuable enough to care for. It can be somebody with a small dogwood tree that’s not looking so good, or it can be somebody who has a large property that they want cleaned up,” said COO Anthony McClain. “Trees are important to many people and a lot of time clients just need some additional information on how to keep their trees healthy. I think we also set ourselves apart with our education. I’m a board certified master arborist and there are less than 500 board certified master arborists in the country. There are plenty of guys out there who know how to run a chainsaw and climb up a tree, but finding people who have true education I think is invaluable.”

Misconceptions “Most people, when you say you work for a tree company think you just cut down trees for a living, but that service is typically at the end of the line regarding everything we offer. We can take down trees, but pruning trees albeit for function, visibility or preservation is our specialty. We are able to consult and educate clients about the health of their trees and provide options to protect that tree.”

Biggest/Favorite Projects “The biggest project we worked on was for the Chattooga County Housing Authority. They had a massive old tree that was planted back in the 30’s that they wanted to take down and replant. That project required about three months of time and a lot of manpower to complete. There was also one project on 4th Ave. where the owner had a large water oak hanging over the house and pool. We found out that particular tree was photographed with General Sherman who stayed at that property during the Civil War.”

Services “On the residential side we offer tree preservation, emergency tree removal services, pruning, hazard assessment, tree health evaluation, consulting and legal support. On the commercial side we have utility right of way clearing, emergency storm response services, brush control, bucket mowing, preplanner and danger tree crews available.”

Reach “Generally 99% of the work we do is in Floyd County and the surrounding areas (Cartersville, Cedartown, Summerville) but every now and then we get someone way out there. Starting out we would get work around Albany, near the Florida line and in Alabama, but we’ve consistently been working in the area for establishments like Berry, Shorter and Darlington.”

Employees “We’ve got around 60 employees, through the busy season we have about nine doing commercial work, the rest do utility work. We’ve had over 100 employees but it’s a sliding scale depending on the season.”

To Sum It Up “We truly love what we do here. Being able to educate the community on what arborists do and how we can improve the health of their tree, or be there during an emergency to handle any situation is why we love coming to work every day.” Trees Unlimited is located at 2 Georgia Ave. in Cave Spring. Find out more information in the Chamber’s business directory located at

December 2013 15

What’s That PROJECT

Construction Begins One of the biggest tasks was replacing the rows and rows of the original blue seating. Members of the community and volunteers helped dismantle the chairs.

Historic DeSoto Theatre

← Don’t Forget the Rest Rooms! Both the men’s and women’s bathrooms got make-overs with new tiling, mirrors, lighting and more.

→ Storage Wars

Storage boxes are placed in one of the side rooms until they can be unpacked.

Paint it Up

Bolt it Down

Workers apply new coats of paint to the walkways. They also repainted the stairways and walls.

The new chairs get bolted down. One by one the rows of blue seating are replaced with new red chairs.

Out With the Old The seating before and after the renovation. Many of the upgrades will provide the Historic DeSoto Theatre with a much needed aesthetic boost. →

December 2013 16

outmore more information in the *Find Find out information in the Chamber’s Chamber’s business directory located business directory located at at

December 2013 17


$65 million to Fund SPLOST Projects $80 Million to Fund ESPLOST Projects On November 5th, both the Special Purpose Local Option Sales Tax (SPLOST) and the Education Special Purpose Local Option Sales Tax (ESPLOST) passed in Floyd County. This citizens approved tax will allow the calculated $65 million dollars worth of community projects as well as the $80 million dollars worth of educational projects to be completed. In the coming years the SPLOST will fund a new animal control center, recycling center upgrades, industrial land for job creation, trail expansion, Tennis Center of GA at Berry College, Richard B. Russell Runway Extension, a rehabilitation of Cave Spring’s Fannin Hall and much more. The ESPLOST will allow a new Coosa High School to be constructed as well as security and equipment upgrades for Rome and Floyd County Schools. “This is an important victory for Rome/Floyd County,” said 2013 Chamber Chairman Doc Kibler. “So many of these wonderful projects would have never come to fruition had the voters not agreed on their importance. Acquiring industrial land will be the key for us landing another great company similar to the Lowe’s Regional Distribution Center. The Tennis Center will be one of the finest in the country, boosting tourism overall... these projects will become great assets to the quality of life in our community and I can’t wait to see their completion.” December 2013 18

New Members - Welcome! Burk Farm

Ms. Quincee Maples 150 Burk Rd NE Rome, GA 30165 (770) 324-2385

Tobias Jewelry & More

Ms. Tobie Peck 100 W 2nd Ave Rome, GA 30161 (706) 232-0078

Law Office of Daniele Tedesco, LLC Ms. Daniele Tedesco 34 E 2nd Ave Rome, GA 30161 (706) 314-9450

Waffle House

Ms. Monica Keith 173 Hwy 411 SE Rome, GA 30161 (706) 295-0444

Renewals Allied Food Service ATCO Fire Protection, Inc. BDD Consulting Services Cedar Creek Industrial Contracting Chulio Hills Health & Rehab Center City Electrical Supply Dempsey Auction Company Forestar Group, Inc. FP-Pigments Hanson Pipe and Precast Southeast, Inc. Jandy’s Frozen Yogurt, LLC Kyle Rush, DMD, PC Koba Electric Co., LLC Law Office of Jeffrey B. Kelly, PC

Liverett Fabricating Co. Meeks Picture House Piedmont Agency Pizza Hut - Lindale Pro Systems Clean Care Rick’s Little Garden Sam’s Club #6509 Skin Cancer & Cosmetic Dermatology Center Steel King Industries, Inc. Stemco Rome Talley Insurance Services, Inc. The Big Mattress Outlet Winthrop West Senior Living Womble, Carlyle, Sandridge & Rice, LLP

December 2013 19

Ribbon Cuttings Dwarf House Chick-fil-A

West Rome Animal Clinic

Dr. Daniel Pate breaks ground for the new West Rome Animal Clinic located at 2012 Shorter Ave NW.

AT&T Store of the Future

Summit Quest Cancer Support Services

Mr. William James cuts the ribbon for Summit Quest Cancer Support Services located at 6 E 3rd St.

Waffle House

The AT&T team cut the ribbon for Mr. Charlie Rathbun cuts the ribbon the new AT&T Store of the Future, for Waffle House, located at located at 405 Turner McCall Blvd NE. 173 Hwy 411 SE.

Unity Christian School Lion’s Den

Mr. Glenn Getchell and staff cut the ribbon for Unity Christian School’s new Lion’s Den, located at 2960 New Calhoun Hwy NE. December 2013 20


Mr. Greg Major cuts the ribbon for the Dwarf House Chick-fil-A Classics located at 726 Mt. Berry Square.

Studio 6 Skytop

The Studio 6 Skytop team cut the ribbon for their 20 Chateau Dr. location.

Tobias Jewelry & More

Mark, Tobie and Jessica Peck cut the ribbon for Tobias Jewelry & More, located at 100 W 2nd Ave (Hawthorn Suites).

Chamber Happenings .............................................................................................

r. Luke Chaffin, Greater Rome Convention & Visitors Bureau, and Kelly Hill, Southeastern Mills, pose for a picture at YP Rome hosted by Martha and the Oak Hill Museum.


xpo vendors reach for t-shirts during Business EXPO 2013 Business After Hours.



r. Robert Payne, ServiceMaster, introduces himself at YP Rome.



EXPO 2013

ongratulations Synfone for being voted Best Small Business Booth at EXPO!




Flowers of Rome for being fan voted “Best In Show� EXPO booth!

ongratulations Coosa Valley Credit Union for being voted Best Large Business Booth at EXPO!


December 2013 21




We Have A History With Our Customers!

328 B BROAD ROAD ST ST. • 706-291-7236 706 291 7236 Family Owned Since 1948

Advertiser’s Index page 2

Harbin Clinic

1825 Martha Berry Highway 706-295-5331

page 10

Brinson, Askew, Berry, Seigler, Richardson & Davis

page 5

615 W 1st St. 706-235-8551

2960 New Calhoun Highway

Berry College Campbell School of Business MBA Program

Unity Christian School


Kindred Hospital

304 Turner McCall Blvd SW


River City Bank

228 N 2nd Ave SW 706-236-2123

2277 Martha Berry Highway 706-238-5896

page 17

Rome and Floyd County Habitat for Humanity 10 Central Plaza


December 2013 22

The Healing Arts Center of Rome 318 Broad Street 706-331-4631

page 22

Greene’s Jewelers

328 Broad Street 706-291-7236

page 23

Southeastern Mills 333 Old Lindale Road 706-291-6528

back cover Ford, Gittings & Kane Jewelers

312 Broad Street 706-291-8811

August 2013 23

Your Stocking Stuffers Have Never Looked Better...

312 Broad Street, Downtown Rome 706-291-8811 12 Months. 0% Interest. Ask for details.

December 2013 Momentum Magazine  
December 2013 Momentum Magazine