Issuu on Google+

2012

annual report

G R E AT E R R E A D I N G E co n o m i c Partner s h ip

Be Something Greater.


2012 b o a r d o f d i r e c t o r s The Greater Reading Economic Partnership Board of Directors provides the organization with guidance on mission driven strategies and activities to retain, attract, promote, and grow economic development in a collaborative and unified manner in the Greater Reading region.

mission To attract, retain and grow businesses in Greater Reading. Economic development is the lifeblood of every community. It creates jobs, builds neighborhoods, supports businesses and provides a higher quality of life. Greater Reading Economic Partnership drives economic development in our community. We align businesses with opportunities to help them

Be Something Greater.

ten years of

success GREP has attracted and/or retained 120+ companies. These companies have resulted in 10,300+ jobs.

2012 GREP attracted and/or retained:

11 Companies Resulting in:

2,161 Jobs

Board Of Directors Daniel Adamo, UGI Cathy Bower, National Penn Bank Dave Brennan, Brennan & Associates Joe Butto, VIST Bank Mark Caltagirone, Sovereign Bank Dan Casciano, GK Elite Sportswear Mike Duff, Penske Trucking Joe Dufner, Windstream Mike Ehlerman Michael Fischetti, Carpenter Keith Fritz, Reading Eagle Press Bill Gage*, Gage Personnel John Gallen*, EthoSource Carl Godlove II, SSM Group Merv Hellerâ—Š, Leisawitz Heller Carl Herbein, Herbein + Company, Inc. Kristin Kramer, Greater Reading Young Professionals Dick Mable, Reading Health System Jon Miles, EHD John Massaro, Wells Fargo Sam McCullough, Griffin Holdings Group Fred Mogel, Mogel, Speidel, Bobb, & Kershner John Myers, JC Ehrlich Tim Romig, Customers Bank Jeff Rush*, Fulton Bank - Great Valley Division Eric Schippers, Penn National Gaming Roger Schmidt*, E. J. Breneman Steven Schumacher*, Met-Ed a First Energy Company Kress Schwartz*, Quadrant Liz Sterner, Comcast Andy Weidman*, RKL Steve Willems*, NAI Keystone Tom Williams, ParenteBeard

Honorary Board Members Kevin Barnhardt, Berks County Board of Commissioners Christian Leinbach, Berks County Board of Commissioners Mark Scott, Berks County Board of Commissioners Vaughn Spencer, City of Reading *Indicates Executive Committee Member â—Š Passed away September, 2012

2

G R E AT E R R E A D I N G E c o n o m i c Partner s h ip


Evolving into Something Greater More than ten years ago Berks Economic Partnership (BEP), now the Greater Reading Economic Partnership (GREP), was chartered with the following mission: “to attract, retain and grow jobs by vigorously promoting, fostering and coordinating economic development in Greater Reading.� Prior to 2002, the Greater Reading region did not have an organization marketing the area for economic development purposes; there was no central focus upon job growth; and there was not a unified economic development plan or set of priorities for our region.

in Greater Reading, the Greater Reading Economic Partnership has enjoyed many successes over the past ten years. The next ten years is our opportunity to work even harder together; to build the momentum to help more people in our region do more than they ever thought was possible. Economic development and job growth are the keys to prosperity and provide the foundation and framework for our community. All of us at Greater Reading Economic Partnership are looking forward to what the ten years will hold.

In the past ten years, GREP has made over 5,500 connections, which resulted in more than 1,000 prospects and leads, which has turned into over 120 projects that have brought more than 10,300 jobs to the Greater Reading region. In addition, GREP has been instrumental in the creation of a number of successful initiatives such as: The Ride to Prosperity, Careers in 2 Years, The Penn Corridor Initiative and the Keystone Innovation Zone (KIZ). The organization has also been awarded as an Accredited Economic Development Organization (AEDO) and was re-accredited in 2011 by the International Economic Development Council. We do not work alone, and regionally, we are committed to ongoing collaboration with our economic development partners on important regional strategies and tactics. Thanks to a lot of hard work and the supportive business community

2012 a n n u a l r e p o r t

Jeffrey Rush Chairman of the Board

Jon C. Scott President and CEO

1


2012

highlights

Projects Greater Reading Economic Partnership worked with 150 companies in 2012; many included hosting multiple site visits.

Andrew & Thomas Brizek, TAB Industries, LLC

Marianne Egolf & John Harrison, F.M. Brown’s Sons

Lead Sources: • Direct contact via GreaterReading.com or phone

Top identified challenges included:

• Governor’s Action Team (GAT)

• Technical skills gaps

• Tradeshows, conferences and outreach

• Difficulties in finding appropriate space for expansion

• PA Office of International Business Development

Business Expansion and Growth Initiative In 2012, GREP committed substantial time and resources to a coordinated retention outreach strategy to existing Greater Reading businesses. In undertaking this effort, we engaged our economic development partners to ensure that we were working as a team to visit local companies and appropriately address any identified needs. These organizations included the Greater Reading Chamber of Commerce and Industry, Greater Berks Development Fund, Ben Franklin Technology Partners, and First Energy. A total of 61 businesses were visited.

• Companies needed help to connect with other Berks County companies • Unresponsiveness from the City of Reading • Obtaining financing to add jobs Success Highlights: Assisted one company find additional space which resulted in: • 325 Jobs Retained • 30 Jobs Grown Worked with two companies who were at risk of leaving our community: • 273 Jobs Retained • 85 Jobs Grown

2

G R E AT E R R E A D I N G E c o n o m i c Partner s h ip


Careers in 2 Years Marketing Campaign In conducting business expansion and growth visits, the skills gap was a clear issue for 34% of the 61 companies visited in 2012. In 2009 and 2010, out of 96 company interviews, 47% identified lack of skills and more specifically, 26% identified lack of technical skills as a current workforce challenge. To address this skills mismatch, GREP designed a career and technology school marketing campaign titled “Careers in 2 Years.” The campaign launched in early 2012. This campaign targets middle and high school aged students and their parents to consider career and technology school as a viable option for their future. They can work towards a well-paying, highly employable career in approximately two years. The campaign focuses on careers in:

• Welding • Mechatronics

• Robotics • Plumbing

• Machinist • CAD/Drafting

WELDER: $39,000 ELECTRICIAN: $55,870 DRAFTSMEN: $48,955

CAREERSIN2YEARS.COM GO FROM LEARNING TO EARNING. FAST !

A full multi-media plan, timeline and budget has been developed and implemented. The plan has included advertising: print and online placements—including Facebook, news websites, and targeted online ads; billboards located near “feeder” high schools and bus shelters; commercials (Comcast and Service Electric), and movie theaters. This campaign was developed and implemented in conjunction with our workforce development partners:

• Berks County Workforce Investment Board

• Berks Career and Technology Center (BCTC)

• Reading Muhlenberg Career and Technology Center (RMCTC)

• Reading Area Community College (RACC) Schmidt Training and Technology Center

• All of the “feeder” school districts to the career technology centers.

The inclusiveness of the school administration and staff is critical to the relevance and success of the campaign. Since the launch of the campaign in January 2012, the Careersin2Years.com page has continued to see a steady increase of engaged website traffic.

2012 a n n u a l r e p o r t

3


Marketing Summary 2012 was an exciting year of change. The organization transitioned from Berks Economic Partnership to Greater Reading Economic Partnership (GREP), which included a new logo and direction for messaging and marketing materials. GREP also launched a newly designed website. The new website features both ease of navigation and a more comprehensive property database integrated with a geographic information system (GIS) and Greater Reading business database. Visit GreaterReading.com and check it out. GREP continued to focus on marketing via GreaterReading.com, advertising in print and online, regular communications with our 5,500+ contacts and 100+ investors and multiple public relations activities.

Additionally, Greater Reading was represented by GREP at various industry relevant tradeshows and professional conferences. GREP attends tradeshows and conferences in an effort to continue to generate contacts and leads for potential companies to locate and expand in the Greater Reading region, as well as maintain and develop relationships with decision makers and site selectors. Other outreach included the production and hosting of Economic Development in Greater Reading on BCTV. Positive coverage of the region in local, regional and national publications – including, the Reading Eagle, Mid-Atlantic Real Estate Journal, Expansion Solutions, Keystone Edge and more.

examples

marketing materials

Ads • Collateral • Website

Strategic East Coast Location in the U.S.

ess your succilit Fast trackte possib ies. with grea r

Greater Reading offers access to markets, hubs and major cities in the Northeast and Mid -Atlantic—and we’re affordable.

Congratulations

184 Tuckerton Road—Reading, PA 115,000 SF

Strategically located at the Route 61 and Route 222 interchange, this building can accommodate a distribution or manufacturing tenant. The building features 32’ ceilings and 18 docks.

Greater Reading Economic Partnership

10

to connects you Partnership ing: ing Economic ahead, includ Greater Read help you move resources to of all the best ic network ns to a dynam ess leaders > Introductio ders and busin , service provi available office of ase sive datab > Comprehen properties and industrial commercial resources development > Workforce tive packages ng and incen > Access to fundi ics and demograph > Regional data and achieve community can grow our Together, we s. great thing 237 or at (610) 376.4 ct Jon Scott conta , To learn more . ading.com terRe Grea Jon@ Be something

greater.

ding.com

GreaterRea

5,500+ contacts

1,000+

prospects and leads

110+

O N C E L E B R AT I N G

Years

Stone Pointe Center—Reading, PA 1,077,000 SF State of the art business center with high-tech infrastructure and transportation accessibility. Divisible square feet. Available space for office, manufacturing and distribution.

of Success

Economic development is the lifeblood of every community. It creates jobs, builds neighborhoods, supports businesses and provides a higher quality of life. Greater Reading Economic Partnership drives economic development in our community. Our mission is to attract, retain and grow businesses in Greater Reading. We align businesses with opportunities to help them be something greater.

Greater Reading Economic Partnership Site Selection Services:  Database of properties and sites 

Workforce development resources

Access to funding and incentive packages

Regional data and demographics

Site visit coordination

Reading Distribution Center—Reading, PA 200,000 SF—80,000 available Located in Foreign Trade Zone 147 (FTZ 147). Building and location is ideal for distribution, warehouse or manufacturing.

GreaterReading.com

projects

9,300+ jobs

10 YEAR ANNIVERSARY

www.GreaterReading.com

4

G R E AT E R R E A D I N G E c o n o m i c Partner s h ip


Revenue Revenue Private Sector Contributions............... $290,812 Public Sector Contributions..............$700,000 Government Grants.................................... $6,232 Administrative Fees....................................$9,499 In-Kind Donations..................................... $44,663 Sponsorships.................................................$6,350 Interest Income.............................................. $1,789

$1,059,345

Expenses Attraction.................................................. $433,825 Growth........................................................$380,886 Collaboration............................................. $135,938 Administrative.............................................. $85,715

Private Sector Contributions Public Sector Contributions Government Grants Administrative Fees In-Kind Donations Sponsorships Interest Income

$1,036,364

Greater Reading Economic Partnership has continued to receive clean audits since 2005. We thank the County of Berks and the County Commissioners for continually recognizing the significant contribution GREP has made to our region. As a result, they have reinforced their commitment to economic development in the County with a dollar match. In 2012, all private sector contributions were matched dollar per dollar, up to $200,000, by the County of Berks.

Expenses

Attraction Growth Collaboration Administrative

2012 a n n u a l r e p o r t

5


2012

Greater Reading Economic Partnership Investors and Supporters Thank you to our 2011-2012 Investors and Supporters for investing in results and working together to grow our community and create opportunities for everyone to be something greater.

investors Albright College All County Employment Services Alvernia University Anderson Insurance Brokers, LLC Atlantic Novelties Automotive Service Inc. Barley Snyder Berks & Beyond Employment Services Bills Khakis Bogia Engineering Boscov’s Department Stores Brasler Properties Brennan & Associates Brentwood Industries Brickstone Realty Carpenter Technology Corporation Clements Associates Clover Farms Dairy Company Comcast Connors Investor Services, Inc. County of Berks Courtyard by Marriott Crossroads Beverage Crowne Plaza Reading Customers Bank Delvania Industrial Fabrication, Inc. E. J. Breneman East Penn Manufacturing EHD Ehrlich Elite Sportswear EntreWorks Ethosource, Inc. Exeter Township Fightin’ Phils First American Title Insurance Company FirstEnergy Foundation Fleetwood Bank

6

Fromuth Tennis Fulton Bank - Great Valley Division Gage Personnel Greater Berks Development Fund Greater Reading Chamber Greater Reading Convention & Visitors Bureau Greater Reading Young Professionals Hartman Shurr Henry Janssen Foundation Herbein + Company, Inc. Homewood Suites Jerlyn Foundation JMH Inc Kautter & Kelley Architects Kutztown University Land Displays Lasting Image Lausch’s Moving & Storage Leisawitz Heller Lentz Millworking M&T Bank Mack Employment Services Manpower, Inc. MAW Communications Mogel, Speidel, Bobb & Kershner Mosteller & Associates MRA Group Muhlenberg Township NAI Keystone National Penn Bank ParenteBeard Penn National Gaming Penn State Berks Pennsylvania American Water Penske Truck Leasing PPL Electric Utilities Quadrant Quandel Construction Group, Inc. R.M. Palmer Company

Re/Max of Reading Reading Air Reading Eagle Company Reading Health System Reese RER Energy Group RKL Sentry Abstract Shuman Development Group SN Companies Sovereign Bancorp Sovereign Center Spartan Properties Spherion SSM Group St. Joseph Medical Center Stackhouse Bensinger Stevens & Lee/Griffin StonePointe Stratix Systems Susquehanna Bank Sweet Street Desserts TAB Industries The Anderson Group The Bachman Company The People Academy The Rose Corporation Tweed & Weber UGI United Way of Berks County Utilitech VF Outlets Viamedia, LLC VIST Bank Weidenhammer Systems Wells Fargo William G. Koch & Associates Windstream

G R E AT E R R E A D I N G E c o n o m i c Partner s h ip


testimonials

Individual investors Irvin Cohen P. Michael Ehlerman John “Jack” Horrigan Marlin Miller Paul Roedel Jon Scott

Supporters Berks Fire Water Restorations Berks Surveying & Engineering Burkey Group, Inc. C.H. Briggs Cambridge-Lee Industries, Inc. First Priority Bank Focused Fraser Advanced Information Systems Fromm Electric Supply Corporation Griffin Holdings Group LLC Hawley Realty Jeff Williams - Cushman Wakefield Manufacturer’s Resource Center Olsen Design Group Royal Green Corporation RPA Associates, Inc. Schlouch Security Guards Unique Technologies Verizon Swan Mortgage Larson Design Group Rosello Solutions

“The Greater Reading Economic Partnership (GREP) team show great pride in what Greater Reading has to offer. It has been our sincere pleasure to work with the GREP team. Their hospitality and willingness to go the extra mile are second to none. All of us at TAB Industries, LLC would like to thank the GREP for making our relocation to the Reading, PA area a pleasant one. Their facilities and staff were made available to us during negotiations to bring even more business to the Berks County area and to help us expand our operation. We are truly appreciative of all their efforts.”

“Greater Reading Economic Partnership (GREP) facilitated connections with the World Trade Center (WTC) of Central PA and Foreign Trade Zone (FTZ) 147. We appreciate their assistance with our trade inquiries as we worked toward potential cost savings.”

– Dan Casciano, President & CEO, GK Elite Sportswear

“In all of the counties we have done business with in the past 20 years we have never worked with a more competent, focused economic development team as yours. We are very proud of you and respect our ongoing mutually beneficial relationship.”

– Christopher D. Brasler, Brasler Properties

“To me, GREP is like the United Way for Berks County business, and Berks County and the businesses in it are better for the work GREP does. Just like the United Way helps to identify our community’s needs and connects those who have needs with those who can help, GREP does the same thing for the members of our business community - it’s all about connecting the dots. And just as we each give to the United Way to help make our community stronger, giving to GREP will make our overall business community stronger. United we can all accomplish more.”

2012 a n n u a l r e p o r t

– Thomas A. Brizek, President / CEO, TAB Industries, LLC

– Andrea Funk, CFO, Cambridge-Lee Industries

7


investor benefits

Small Business/ Individual (under 10 employees)

Shareholder $2,500-4,999

Manager $5,000-9,999

Executive $10,00024,999

Chairman $25,000 and above

$1,000-2,499 Premier access to Greater Reading business news

x

x

x

x

x

Exclusive event invitations and networking opportunities

x

x

x

x

x

Access to elected officials GREP Newsletter

x x

x x

x x

x x

x x

Directory & Referral Guide Listing

x

x

x

x

x

Committee Participation

x

x

x

x

x

x

x

x

x

x

x

x

x

x

E-newsletter ad

x

x

x

Premier Directory & Referral Guide Listing

x

x

x

Web Site Ad

x

x x x

x x x

Recognition in: • GREP’s website (GreaterReading.com) with a link to your site • GREP’s annual report • Annual full page ad in the Reading Eagle Enhanced Directory & Referral Guide Listing:

Annual Meeting Sponsor Invitation to the GREP Board Automatic “Platinum” event sponsor of GREP events

x

Invitation to the GREP Board

x

To learn more about becoming an Investor, contact Jullyn Keilman at Jullyn@GreaterReading.com or (610) 376.4237 You may also visit our Investor page at GreaterReading.com/Invest-In-GREP.aspx.

8

G R E AT E R R E A D I N G E conomic Partnership


Our mission is to attract, retain and grow businesses in Greater Reading and align businesses with opportunities.

2012 a n n u a l r e p o r t

9


Be Something Greater.

201 Penn Street • Suite 502 • Reading, PA 19601 Phone: (610) 376.4237 • Fax: (610) 376.4238

GreaterReading.com


GREP 2012 Annual Report