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in South Bethlehem. The dining possibilities are endless. Summers in the Lehigh Valley also mean a jammin’ music scene. There’s Martin on Main in Nazareth and (like we’d ever forget) Bethlehem’s Musikfest, the largest free festival in the country that was recently voted as the number one music festival in North America by USA Today. Couple Musikfest with the Godfrey Daniels Music Listening Room, the Levitt Pavilion at SteelStacks and various big-name concerts at the PPL Center, and you’ll have one rockin’ summer. As for some lesser known activities, Burger recommends the Lehigh Valley’s drive-in movie theaters. “We have two really great drive-in movie theaters here: Becky’s Drive-In and Shankweiler’s Drive-In,” Burger said. “Shankweiler’s is actually the oldest operating drive-in movie theater in the country. I think those are really great local gems that people often forget about, but as soon as we think about drive-in movies it just pulls back that awesome sense of nostalgia that everyone has some kind of memory tied to. To still have two that are functioning here is really special.” What’s really great about the Lehigh Valley’s summer activities, which also include farmers’ markets, sporting events, art galleries, museums, theater performances and shopping, is the affordability.

The uniqueness that Lehigh Valley summers offer is not something many other regions can say they have. In fact,

Dining in the Lehigh Valley will make any epicurean happy...The dining possibilities are endless. the Lehigh Valley’s individuality makes it not only a great place to have fun, but an interesting economic prospect as well. Live. Work. Play. That’s how Don Cunningham, CEO of the Lehigh Valley Economic Development Corporation, sees the economic potential of the Lehigh Valley. “The warm weather just kind of brings more people to visit, more people out, and we have such a great dynamic that’s merged here particularly with downtowns,” Cunningham said. “We’re getting interest from a lot of office employers because of the live-work-play element of the Lehigh Valley. People want to live downtown, they want to work there, they want to be able to go

to arts and cultural things, and that’s the first step of economic development – marketing and showcasing. And the summer is great for that.” Besides arts and culture, Cunningham highlighted the Lehigh Valley’s physical location and how it brings more visitors and potential residents to the Valley. “We’re a large metropolitan area that has a smaller town feel,” Cunningham said. “When you look at the two counties, you’re looking at almost 700,000 people, but they live in 62 different communities or 62 municipalities… We’re the third largest population center in Pennsylvania after the Philadelphia and Pittsburgh region, so there’s a good volume of people, which translates to potential employees, great educational infrastructure in the colleges, community colleges, vocational-technical schools, hospitals and health networks.” With New York City and Philadelphia less than two hours away from Allentown, Easton and Bethlehem, the Lehigh Valley is a hotspot for any and all visitors – whether they are summer vacationers, potential homeowners, renters or aspiring entrepreneurs. All of the activities and opportunities

“Another thing that is unique [about the Lehigh Valley] is how budget-friendly a lot of these things can be,” Burger added. “It makes it really attractive for summer fun for families because they know they can come to an area and have a great day of programming without breaking the bank with a million things they have to spend money on.”

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GLVR Magazine | Summer 2019 {35}

Profile for GLVR Marketing

GLVR eMagazine Summer 2019  

GLVR eMagazine Summer 2019