w neGRAZIA ITALY K O O L “ FOR ” S W E N
GRAZIA ITALYâ€™s RELAUNCH Grazia Italy surprises its readers with a new and even more captivating look. Starting with issue 20, which hit the newsstands on May 10th, the magazine presented the new format with the aim of confirming its haute de gamme position and asserting the role of trendsetter that Grazia plays in the Italian womenâ€™s magazines market. The magazine intends to refresh its identity as a fashion weekly where style meets news: more news and current events, with an increasingly International scope, but also more investigative reporting, more shopping and beauty, more personalities and, of course, the most cuttingedge contemporary fashion. The new Grazia features a larger format to give greater emphasis to the ads and to distinguish itself from the competition. Itâ€™s always on sale on Friday, just in time for the weekend, now at the special promotional price of 1 euro! The relaunch reinforced also the already existing synergy with the digital world, particularly with the Grazia website (www.grazia.it) and with the Facebook and Twitter fan pages.
THE 10 MOST TALKED-ABOUT NEWS A new section dedicated to the most relevant news of the past seven days, selected for its readers by the Grazia team.
Exclusive and anti-conventional interviews to discover people, ideas and things with an International approach.
INVESTIGATIVE REPORTING Enquiries on controversial issues involving work, the family, free time and social concerns.
FASHION & BEAUTY
Contemporary style meets the news - fashion and beauty in a rich new mix that incorporates current events in an unprecedented way.
I T L U M E H T PLATFORM CAMPAIGN
, To support the relaunch n a massive communicatio plan (Grazia â€œLook for d, Newsâ€?) has been planneltiple which will extend to mu ial media: TV, radio, web, socn, networks, print campaig ts. points of sale and airporbe The huge campaign will !!! on the air for all of 2013
TV SPOT & WEBSITE
TV spots of 20 and 30’’ for a period of 12 weeks and radio spots of 15 and 20” for 11 weeks on the major national broadcasters, along with features on the main social networks (e.g. Facebook and Twitter), videos on YouTube and an entire section of www. grazia.it dedicated to the relaunch. CLICK HERE TO WATCH THE TV SPOT http://www.youtube.com/watch?v=L4KLw3sCKVc
POINTS OF SALE
The relaunch of Grazia has also been publicized through maxi-posters at points of sale, custom displays at the major Italian airports and presentations of the magazine to newsagents, with the aim of giving greater visibility to the product wherever it is sold.
PRINT CAMPAIGN & PRESS CONFERENCE
The relaunch of Grazia Italy has also been supported by an intensive print campaign in internal magazines and B2B press. Furthermore, Grazia held a press conference on 8th May at the Mondadori Multicenter in Piazza Duomo, in the heart of Milan, during which CEO Ernesto Mauri, General Director of Periodicals Italy Carlo Mandelli and the Director of Grazia Italy Silvia Grilli presented the new Grazia.
Editor-in-chief Silvia Grilli during the press conference