WHAT DO GRAYS OFFER?

The Valuation

We carry out an appraisal of your property taking into consideration the location, size and condition together with recent sales transactions & market research. We then provide you with a considered valuation in writing.

Vendors often choose an estate agent based on the highest valuation. All estate agents know this game!!

However this approach can often leave vendors with an agent who has not got the vendors best interest at heart, and can cost the vendor dearly.

You should be weighing up the full package your agent can offer and understand the value you are paying for. Research what your estate agents provide. It is always a good idea to gain advice from 3 agents. Your own intuition will then point you in the right direction with the agent you feel most comfortable with. A good & open working relationship with your agent usually achieves the best results.

First Impressions

Creating the right first impression is very important when selling your property. We can give you advice and guidance on how to create the best ambience within your home. There are tips and tricks which can really lift the ambience and feel of any room, These don’t need to break the bank.

Photography

We class this as one of the most important foundations to get your property sold. Not all agents use professional photos.

The photos not only provide any new buyer with the first impression of your home, but they are used during the whole marketing process, on websites, property portals, social media platforms, newspapers, magazines. They have to be good, and they have to be right.

First impressions do count, therefore, we want to ensure the photographs leave a lasting impression with potential buyers.

Marketing Your Home

We make a big effort behind the scenes when marketing your home. This is a big cog in the machine that is oiled regularly and requires ongoing maintenance.

We use a variety of marketing funnels designed to drive buyers to your home providing us the ability to screen any potential buyers and continually build our ‘looking list’. A mixture of tools including our website, digital and social platforms, along with local and national publications provide a proven track record of successful results.

Floor Plans

We create individual floor plans for each property to allow buyers to visualise the layout of your home and envisage how they would live there. Some agents wont create them as they can be rather time consuming, however we believe they are an essential part of the marketing and sales process. It provides buyers with knowledge after the viewing which will allow them to cement their decision to make an offer and hopefully buy your home.

Sale Boards

We believe that a good old fashioned ‘For Sale’ board still proves itself as a strategic way of advertising your home. It generates interest through word of mouth from neighbours and passers-by to potential buyers. Lets get the neighbours talking!

Pinpoint Marketing

We collate information of potential buyers from a variety of sources. This database allows us to match potential buyers with your home. This proactive approach ensures each prospective buyer is contacted by a personal call or email to let them know your property is on the market. It also helps us vet people who may not be suited to you home and prevent time being wasted.

Accompanied Viewings

Maximising the time and the experience a potential purchaser has in your home is essential. We have a team of very personable & professional agents making the buyer feel at ease. This generally results with honest and vital feedback which we can use in guiding you for possible improvements before the next viewing.

All viewers are screened before they view your property to establish their name, contact details and buying position. Viewings are arranged in advance and at a mutually agreed time. All viewings will be followed up for feedback.

Offers

All offers are submitted promptly to you and this is where full transparency is key. We pride ourselves on our honesty within a fairly tainted industry. We do our best not to be tarnished with the same brush used by other agents. We aim to provide you with as much information as possible about the potential purchaser, which can be vital later on in the sales process.

Accepting An Offer

When an offer is accepted, the majority of buyers will require financial assistance, and a survey is often instructed by the bank or lender. This is to confirm that the sales price reflects market value. If building defects are identified during the survey, specialist reports maybe requested. A further round of negotiation maybe required to reflect the anticipated costs of work to prevent further damage to the property. Once agreed respective advocates are then notified and will begin the conveyancing process.

Completion Day

From having an offer accepted to the date of completion usually takes several months. Within that timescale, lawyers perform their searches, and then the bank finance can all be put in place, if a mortgage is required. The last thing for you to do is arrange removals.

Pack up its time to move!!