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CASE STUDIES 1 Zimmer 8 2 Wood & Grieve Engineers 16 3 Suncorp 24 4 Carlton & United Breweries 32 THE FUTURE OF WORKSPACE









The key to our success in workspace design is that we listen to the end user. We offer a unique and innovative approach to understand your business and tease out your aspirations. Our aim is to deliver the most appropriate design specific to your needs, as opposed to maintaining the status quo or focusing only on the latest trends. We achieve this by collaborating with, listening to, and challenging you through extensive briefing workshops. Then, with this acquired knowledge, we focus on delivering an enduring design solution that meets your current requirements and anticipates your future needs. We extensively research and appreciate a range of influences, from international movements to other designers, gaining knowledge in the fundamental shifts in attitudes to work and the working environment. Above all however, we are highly aware that the final measure of success is how your workspace is ultimately used. By truly understanding the way you work, we will design a workspace that reinforces your needs, responds to your work activities, and supports your company’s desired workspace culture. Both the process used to come up with the design and the finished product will send strong messages about what you really value as an organisation. 




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The design inspiration for Zimmer’s Australian Head Office was influenced by the products the musculoskeletal health care provider manufactures. Early appointment at project commencement

The physical environment reflected the cultural

enabled the design team to carefully integrate existing

developments Zimmer had initiated over the years.

building materials and surfaces into the interior design

The ultimate goal for the project was to create a

scope. This holistic design approach which was

workspace that encouraged and enabled cross

conceived from the ground up.

pollination and increased interaction within

Relocating from an existing workspace the client

interdepartmental teams.

occupied for over a decade provided an opportunity

The commercial building comprised of two work

for dramatic change and growth.

floors and one warehouse level which plays home

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to the onsite joint replacement assembling, packing

The physical environment was designed by drawing

and logistics. The new space encourages these

inspiration from the products Zimmer manufacture

physically separated teams to move, communicate

and provide; sculptural and almost futuristic forms

and congregate together.

are displayed as artwork throughout the front

During the design process, a cross section of the

of house spaces.

management team were involved in the decision

Due to the traditional business module of the

making process through participating in workshops.

international company, the requirements for the

The message extracted from these workshops;

new workspace still included a large number of

Zimmer’s office must reflect the nature of their work,

executive offices in addition to open plan

reinforcing their position as leaders in their market.

workstations and meeting zones.

The design narrative developed with Zimmer was displayed through the use of curved junctions and undulating forms, clean and crisp materials and a variety of light sources.

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Strategic space planning techniques ensured

Central breakout areas are located on each of

particular attention was paid to the light flow

the work floors and warehouse level, providing

and instinctive wayfinding throughout the tenancy,

environments that reflect a ‘home away from home’

guaranteeing staff were granted access to the

atmosphere and enhanced connection to the dense

visual aspects and functional facilities the new

forestry, visible through the perimeter glazing.

premises provided.

A central staircase links the two workspace floors,

Dotted through the workstation and office zones, various meeting and collaborative spaces occur, specifically designed to cater for each department’s requirements. Gray Puksand Workspace Profile 2014 V5

reinforcing the communication throughout the company through a physical connection point.





Wood & Grieve

Having experienced the typical tender process that most fitouts go through, Wood & Grieve Engineers (WGE) decided to be the change they wanted to see. Their bid and pitch process for the fitout design turned

The Common Room is a single space, a working studio

the usual process on its head. Instead of focusing

that is open and permeable. It embraces all who visit,

on procedure, fees, and programme, we were asked

and encourages them to stay. There is no front, no

to provide the spark, the design feature that would

back, but a series of work settings that support WGE

inspire them to invest in us.

needs, laid out in a studio style setting.

By listening carefully to the story WGE wanted

A cool urban environment, celebrating the Melbourne

to tell, recognising that they were not your usual

vibe, laneways and coffee shops, hidden nooks and

services engineers, and by celebrating their ‘company

pop up shops, art and science. European high culture

personality’ we came up with the following Design Story:

meets pop art philosophy; open, refreshing, new,

The Common Room.

reflecting the exceptional WGE personality. This is co-working reimagined.

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WGE work teams can relocate themselves, inter-state

Concrete floor was buffed and polished, meeting and

colleagues can freely come and go, fellow consultants

collaboration spaces were inserted into the space as

can work from their space, clients can touch down

plywood boxes; pavilions were located deliberately off

before and after meetings; this is the new interactive

perimeter windows to leverage the found space into informal

workspace. All WGE staff and clients are connected

gathering zones. The idea that people work together in the

physically and visually in the space. The Common

spaces in between was well represented in the fitout.

Room is where interactions, knowledge exchange, and innovation occur naturally.

The cafĂŠ kitchen complete with pool table and ping-pong provides for social interaction and teamwork. By function

This story translated into a workspace that was

of a sliding wall, the adjacent formal meeting room

relaxed and open. Riffing off the idea of bringing a

opens into the cafĂŠ to create a function space.

Melbourne laneway to the 22nd floor, we created a raw and honest space that removed the covers and exposed the workings of the office. The discovery of the beautiful waffle slab in the ceiling justified the decision absolutely.

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The main entrance doubles as a breakout lounge, welcoming visitors simply into the most populated space in the office. This openness and directness reflects WGE culture, where staff are encouraged to be authentic, and as a result share that authenticity with their clients.




Storage cupboards and utility spaces line the core.

piece that showcases their individual styles,

Columns are covered in pin board; the meeting room

whilst coming together to create an exciting and

pavilions are whiteboard and display boards. Bicycles are

dynamic statement; a wonderful metaphor for the

stored at the ends of desks; benches provide for layout

WGE business. Created off-site, the mural is displayed

and meeting space.

along the main traffic flow above the floor. A link to a

The undisputed feature is found in the outstanding 25

video of the making of the mural is below.

lineal metre graffiti art mural. A collaboration of eight street artists interpreted the brief into a free form art

The WGE team moved seamlessly into their new workspace, embracing its relaxed style and magnifying their own stories through living in the space. A perfect reflection of their vibrant personality, and the city they call home. Everyone is welcomed in The Common Room. Gray Puksand Workspace Profile 2014 V5


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The challenge; the ‘Hub’ is many trainees’ first experience of a corporate environment. As such, Gray Puksand was tasked to provide an

including the selection of materials to the design of

appropriate mix of recognisable and comfortable

joinery pieces. It was imperative that the end users

aesthetic cues, while simultaneously demonstrating

felt comfortable and familiar in the workspace and key

the culture and brand attributes of Suncorp.

palettes of natural materials helped achieve this.

Through a series of workshops and presentations,

Integral to meeting key business deliverables, the fitout

we developed the concept, ‘A Home Away from Home’.

includes specialist training and work areas which vary

This platform provided the framework which most

from traditional workspace environments. Seamlessly

aesthetic design decisions were made from,

integrated into the layout are group learning areas,

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technology enabled work points and collaborative

Aside from the more typical breakout areas, quirky

meeting areas, all developed to enhance the users

inclusions such as the retreat lounges and shared library

experience and to support their on-going development.

were integrated. Post occupancy consultation with

Complementing these training areas were additional support areas, critical to the overall success of the ‘Hub’. The design team facilitated several workshops with a variety of end users and management teams to

Suncorp has revealed high usage within these areas; these have become ‘destination zones’ for employees. The variation and flexibility of these spaces allow users to refresh and recharge during their workday.

assist Suncorp articulate what these softer spaces

The ‘Hub’ is a space that provides a workplace that

needed to provide.

positively impacts the experience of Suncorp employees.

The design brief to provide an environment focused on the comfort of the individual user and to deliver a space that allows ease of use by people of diverse cultural backgrounds and physical capabilities.

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Gray Puksand Workspace Profile 2014 V5


31 Queen. Melbourne, VIC

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Carlton & United Breweries (CUB) is a great beer company. A global business with a local attitude, they applaud all that is beer - the growers of the fine ingredients, the artisans who craft the product, the people who enjoy it, the occasions for celebrating. CUB has a proud heritage, an attention for details,

The care and attention shown by all staff was

and a true passion for their creations. A microbrewery

remarkable. Every staff member showed a sense

philosophy with a macro-brewery patronage.

of pride to be working for CUB. They had detailed

The design story created for CUB was built on their heritage. The workspace was not to be a museum to the days gone by, but the business wanted to honour their history, and build on their integrity.

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knowledge of not only their products, but also the beer making process, and the solid relationships with suppliers and growers. This passion was a fundamental element of the workspace culture at CUB. The design story grew from this vital essence of authenticity.


Natural materials such as timber, stone and copper are

A bottle wall was created as the design feature for the

featured. These finishes will age gracefully, creating a

reception. An intricate tapestry of the history of CUB,

fascinating patina, wearing their history with pride.

created from hundreds of bottles captured within

A subtle pallete of soft blues and greens, reminiscent

a glass case, showcasing the variety of product,

of beer bottles and labels, was chosen for the workspace,

the development of brands, and highlighting the story

softening the simple, classic background of light greys

of CUB in an elegant, contemporary display.

and white. Repetitive patterning referencing bottle tops, beer glasses, and packaging are seen in the fabrics, wall and ceiling panelling.

The centrally located breakouts are designed to recollect the familiarity of the local pub. Fitted with bar stools, tiled bench tops, banquette seating, and

Opportunities have been created throughout the

communal tables, these spaces are intended to be

workspace to reveal the diversity of the CUB brand.

decorated with CUB memorabilia, heritage signage,

Display units showcase products, latest releases,

sporting trophies, awards, classic posters and

new merchandise, and historic originals.

collectors items.

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These spaces are the heart and soul of the working environment. They provide the community gathering space for CUB, the space that belongs to everyone, where the passion, history, and most importantly the authenticity of CUB are most evident.

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HOW DO ORGANISATIONS PROVIDE AN OPTIMUM PERFORMING WORK ENVIRONMENT WHEN THEIR STAFF SPAN IN AGE FROM 18 TO 65, AND EACH GENERATION HAS COMPLETELY DIFFERENT EXPECTATIONS? IS THE OFFICE BUILDING AS WE KNOW IT SLOWLY DISAPPEARING? IS THE TRADITIONAL DESK GOING TO VANISH COMPLETELY WITHIN THE NEXT 10 YEARS? ARE WE ALL GOING TO COLLABORATE ONLINE WHILST WORKING FROM OUR LOCAL COFFEE SHOP OR SITTING AT OUR KITCHEN BENCH? HOW MUCH DENSITY IS GOING TO BE ENOUGH? What is the future of workspace? How do businesses cater to multiple generations so they can collaborate effectively? Offices have changed and will continue to change. Smart office building owners have adapted their buildings to accommodate these changes in an attempt to stop obsolescence of buildings built 50, 30 and 10 years ago. Workspace design has become increasingly dense as real estate costs rise as a proportion of a business cost base. Each biannual Colliers International Office Tenant Survey indicates this trend is continuing with workspace ratios decreasing. Australian cities are becoming more jam-packed and ‘urban’ rather than ‘suburban’, the design of workspace reflects this urbanisation. If you think of the most desirable suburbs in our capital cities, generally these suburbs have an

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active street life. These suburbs are denser. The housing is smaller. The street life and community spaces are intoxicating. Translated into the workspace environment; the desks are smaller. The common spaces which include quiet zones, informal collaborative zones and formal meeting zones are engaging. They are designed around an internal “High Street.” All around our cities you frequently see people reading / chatting / working in cafes /bars and parks. In the office context, you see people in meeting pods, tea points, stairwells and corridors working. The workplace has progressed to reflect this evolution away from desk based work. Activity Based Working (ABW) is the workplace version of life in your urbanised domestic community. Work has changed. Historically office work was passed from one cell to the other, just like a factory. The work was monotonous and dull. After World War 2, the office developed with a more cellular setup and more people occupied enclosed offices. The size and position of the office reflected the level of authority. In the early 80’s, the computer changed the way everything was done, with the majority of staff sitting in an open plan. However, everybody was tethered to their desk and line-of-site management still ruled the day. Panel based workstations and a sea of open plan was the style of design which gave birth to the Dilbert cartoon. The future office is an ‘ideas hub’, a place to ‘generate ideas’, not simply perform the required tasks. If the future office is an ‘ideas hub’, what does it mean for your office and what will it look like? How often will you be there?

There will always be a place for the office; humans are social animals with a need to interact. The future office will be more like a Qantas Club lounge. Older generations still equate ‘real estate’ with status. Large offices and large executive workstations still exist, but less so and they will likely disappear altogether, even for solicitors. Agile working will prevail. The cultural problems caused by agile working will reduce overtime as Gen Y and the Millennials take over. They will become the dominant demographic of the organisation as Baby Boomers and Gen X’s retire. By 2025, Generation Y and the Millennials will comprise 75% of the world’s workforce. The students of today (Gen Z) will be working in a few years; they will inevitably be accustomed to being surrounded by wi-fi, walking around their school or university campus carrying a laptop, iPad and iPhone in their backpack. Why should we expect future generations to adapt to an office environment that was designed in a different time? The students of today are learning with modern pedagogies within varied learning settings. They learn alone, or in small groups or large groups. This is exactly how the modern workspace needs to be designed for the future, whilst still accommodating for all other generations. The students of today learn in a completely different manner to the “chalk & talk” ways of the Baby Boomers and Gen X. This redundant method of teaching involved fixed desks and lineof-sight from the teacher or tutor. Gen Z will not require a fixed desk or office. Future workspaces will represent the way youth learn today, with liberty.

On average many employees who currently have their own desk may only occupy that desk 50% of the day; why not make that desk available for a colleague to use for the remaining 50%? Do we even need a desk? Over the last 15 years a more democratised management structure and swell in mobile technologies mean people are able to work in many different settings. They do not need to be tethered to desks or workstations anymore. We can work on a kitchen bench top, sitting on a sofa, in a booth, around a meeting table or even outside on a park bench. This is the thesis behind the drive towards ABW. Provide a variety of office settings that support different activities. You do not need to be surrounded by paper and ‘things’, electronic filing will be all pervasive. Storage cabinets will reduce significantly, if not totally. The new spaces in offices are just like community spaces of desirable suburbs. The desk is smaller, just like the smaller house in the sought-after suburbs. ABW has championed this process. Online storage has greatly accelerated it. The driver for this change is collaboration. Organisations are moving away from individual desks to enhanced communal areas that encourage employee collaboration and maximise capital from their staff. The workspace must become an ‘ideas hub’. The way space is utilised will simply change. That means ‘space to ‘think’ and ‘space to share’, and plenty of ‘spaces to bump’. It must include a variety of spaces for colleagues to develop ideas and spaces for serendipitous encounters. Many varied spaces are needed, that will mean flexible furniture and flexible spaces that can accommodate one, two, four, six and more in a

variety of work styles. The innovative workstation manufacturers are clearly planning for a future without workstations and diversifying their product range accordingly. Gartner Research from the USA predicts that people will be ‘swarming’ more; this means that a swarm of people will congregate to attack a problem quickly, add value, and then dissipate once the problem is solved. Routine tasks will reduce, in 2020, 40% of work will be non-routine. Design and furniture must respond to this fact. The best and brightest people will always be attracted to the vibrant cities, for the same reasons mentioned at the beginning of this paper. Only a city provides an opportunity for cross-pollination of ideas. The traditional CBD will continue to evolve to contain many offices as enormous ‘ideas hubs’. The office building is definitely here to stay. To stay relevant, large organisations will consciously send some staff to ‘pop-up’ offices, such as co-working spaces. They do this so staff are able to rub shoulders with the innovative start-ups that are seeding new and inventive business ideas. Co-working spaces such as these will become more common throughout CBD’s and will be seen as an extension of the main office. Some organisation may choose a multi-office model, which increases the number of offices around town to reduce staff travel, whilst still providing multiple touch points for interaction with colleagues. As for remaining communication and interaction, it will happen online through the office network.

Line-of-sight management is dying. Organisations that rely on a line-of-sight management will be left behind, a staff member’s effectiveness or productivity can be measured by the outputs or results recorded online. Younger generations expect trust. Managers do not need to see their employees. The office environment will constantly be changing and design for flexibility is the key. Design should not be seen as the sole driver for change. Design should be seen as an enabler to the societal and cultural changes occurring. The policies and people of any organisation should be the catalyst for success, the design should respond to those policies and people to enable success to occur. Flexible working will be a move all organisations will need to make. Many organisations are taking a 50% leap into a flexible working model and moving to a hybrid space that has all the flexible spaces of an agile working office, as well as providing spaces that are considered necessary by the more traditional types. They are having a bet each way. No matter how rapidly your organisation adopts these changes, the workplace design must respond to the people within. Place making of the office will be vital to its success and provide a variety of spaces that accommodate any tasks the staff need to perform at their optimum potential. You could say, a future workspace should be designed to engineer serendipity. Nik Tabain Partner Gray Puksand


Current / 7,500m 2

Metro Trains  Level 15-17, 700 Collins St, Melbourne

Current / 11,000m Australia Post  Level 21-26, 180 Lonsdale St,

2011 / 2,400m 2

Slater & Gordon  44 Kent St, Sydney

2010 / 2,000m 2

AON  Level 1, 130 George St, Parramatta

2010 / 12,000m

Network Ten  1 Saunders St, Pyrmont, Sydney

2010 / 10,000m 2

Australian Taxation Office  Volt Ln, Albury

2010 / 3,000m

Monash Law School  Ground Floor & Level 2,


Melbourne Current / 6,000m 2

Russell Kennedy  469 Latrobe St, Melbourne



2014 / 6,000m 2

City West Water  Level 6-8, 1 McNab Ave, Footscray

2014 / 2,750m 2

Vic Super  Level 8-9, 171 Collins St, Melbourne

2014 / 1,200m

Wood & Grieve  Level 22, 570 Bourke St, Melbourne


2014 / 13,000m 2

Carlton & United Breweries  77 Southbank Blvd, Melbourne

2014 / 5,600m

Zimmer  12 Narabang Way, Belrose, Sydney

2014 / 1,500m

Pandora  Level 5, 12 Narabang Way, Belrose

2014 / 2,500m 2

Linking Melbourne Authority  Level 19 & 20,



555 Lonsdale St, Melbourne 2010 / 4,000m 2

Australian Defence Force / DMO  311 High St, Penrith

2010 / 10,000m

Australian Taxation Office  632 High St, Penrith

2010 / 12,000m 2

Australia Bureau of Statistics  250 Spencer St,


Melbourne 2010 / 3,100m 2

Baulderstone  Level 8-9, South Wharf, Southbank, Melbourne

180 Lonsdale St, Melbourne

2009 / 3,200m 2

CAE  271 Flinders Ln, Melbourne

2014 / 8,000m

Yarra Valley Water  Lucknow St, Mitcham

2009 / 1,000m

Westpac  Level 12, 55 Market St, Sydney

2013 / 1,000m 2

Kaplan  252 St Paul’s Tce, Brisbane

2009 / 2,400m 2

Westpac  Level 7,8 & 11, 35 Pitt St, Sydney

2013 / 2,500m

IAG  2 Nexus Crt, Mulgrave

2009 / 4,500m

Slater & Gordon  485 La Trobe St, Melbourne

2013 / 1,200m 2

Kalus Kenny Intelex  Level 5, 627 Chapel St,

2009 / 45,000m 2

Australian Federal Police (with SKM)  Edmund






Barton Building, Canberra

2012 / 1,330m

Nikon  Level 5, 5 Rider Boulevard Rd, Rhodes

2009 / 2,000m

CoverMore  Level 2, 60 Miller St, North Sydney

2012 / 1,200m 2

ADCU  45 Clarence St, Sydney

2009 / 4,700m 2

Konica Minolta  376 Lane Cove Rd, North Ryde

2012 / 1,800m

Urbis  Level 23 Darling Park Tower 2, 201

2008 / 1,180m

Australian Insurance Holdings  Level 6,





Sussex St, Sydney

Toowong Towers, Brisbane

2012 / 2,500m 2

Worley Parsons  171 George St, Brisbane

2008 / 3,000m 2

NAB Health  Carlton, Melbourne

2012 / 2,100m

Ausgrid  Judd St, Oatley

2008 / 1,000m

Calliden  Level 7, 100 Arthur St, North Sydney

2012 / 1,000m 2

Centennial Coal  Sydney

2008 / 1,000m 2

Calliden  11 Exhibition St, Melbourne

2012 / 1,000m

CareFusion  Unit 3, 167 Prospect

2008 / 1,150m

RACQ  Building 5, Eight Mile Plains, Brisbane

2008 / 1,350m 2

QTCU  Level 3, 454 St Paul’s Terr, Fortitude



Hwy, Seven Hills 2012 / 1,930m

Urbis  Level 12 & 13, 120 Collins St, Melbourne

2012 / 2,250m




Valley, Brisbane

TEQSA  Level 14, 530 Collins St, Melbourne


2008 / 2,700m

Pearson Education  Thackray Rd, Port Melbourne

2011 / 1,500m 2

Urbis  Level 7, 123 Albert St, Brisbane

2008 / 1,150m 2

Lenards  225 Montague Rd, West End, Brisbane

2011 / 1,600m

Macpherson+Kelley Lawyers  114 William St,

2008 / 3,800m

AMP  Level 3, 818 Bourke St, Docklands, Melbourne

2008 / 4,300m 2

Amcor  Level 2, 109 Burwood Rd, Hawthorn

2008 / 3,200m

Australian Bureau of Statistics  Level 3, 200



Melbourne 2011 / 3,000m

VMIA  Level 9 & 10, 161 Collins St, Melbourne

2011 / 1,000m 2

Macpherson+Kelley Lawyers  20 Bond St, Sydney

2011 / 4,500m 2

Sigma  3 Myer Pl, Rowville

2011 / 3,400m

FleetPartners  40 River Blvd, Richmond



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Collins St, Hobart 2008 / 12,500m 2

Bendigo Bank (with BVN)  New Headquarters and Mixed Use Development, Bendigo





We want Gray Puksand clients to be excited by our work. As a multi-studio architecture and interior design practice, our experience in design enables us to forge cutting edge, sophisticated work. The national team consists of accomplished and imaginative professionals who produce exemplary designs for clients worldwide. Every client has different values.  Collaboration is integral to our distinctive approach; our goal is to understand our client’s underlying values. Listening, contributing ideas and sharing research knowledge are key aspects of our position as trusted advisors.

Gray Puksand.

HEIDI SMITH As Partner and an eleven-year member of the Gray Puksand team, Heidi’s projects consist of creative and inspiring workspace solutions for government and corporate organisations. Heidi’s expertise lies in examining a client’s brief through to facilitating engaging user group workshops. These collaborative sessions encourage revealing responses from the participants, resulting in an accurate understanding of a client’s true needs. It is through this methodical understanding of the culture of organisations Heidi has achieved such positive workspace outcomes for her clients.

SCOTT MOYLAN Commencing in 96’, Scott is a Partner at Gray Puksand. Scott has been involved with all facets of project work, with a strong background in delivering original and well designed workspace solutions. An expert in integrating workplace design, new technologies and culture, Scott successfully creates environments for clients that pay attention to employee’s diverse needs for collaboration and privacy, whilst also catering to business drivers such as increased productivity. Scott’s primary focus within Gray Puksand is understanding the client’s needs and maintaining efficiencies of time, cost and resources to produce the best result for our client and the built environment.

JANE MCCONNELL Jane holds an Associate position at Gray Puksand and brings 15 years of international experience to the role. Jane’s professional experience and knowledge is gained from working across workplace, residential and hospitality sectors. Jane specialises in strategic planning for corporations and specifically how the built environment can support and drive organisational change. With key strengths in client communication and service, Jane is well versed in maintaining a clear conceptual direction throughout the design and delivery process.

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