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In this issue: Intelligent Printing & Packaging updates Gravure Education Foundation’s 2006 Persons of the Year Get a new perspective on business risk Stay connected to clients and vendors with 3G smart phones Research: Predictable Color Methodology

. . . and more

Why Wal-Mart Needs the Printed Electronics Industry

October 2006 • Vol. 20 • No. 5



Trends 22 Cover Story: “Why Wal-Mart Needs the Printed Electronics Industry” by Ron Galloway 31 “Quick Silver: Conductive ink advances have enabled gravure printers to catch the printed electronics wave” by Allison Eckel


Applications 42 “A Gracious Flexibility: Quebecor World puts three gravure plants to work for cataloger Redcats USA” by Allison Eckel

Research 46 “Predictable Color Methodology” by Bob Chung, RIT

Savvy 55 “Smart Phone: Are new phone/PDA hybrids right for your business?” by Allison Eckel 58 Podcast Primer: Are you ready for the new white paper? 60 “It’s All About the Risk” by Dave Kahle 64 The Pension Protection Act of 2006 66 Safety & Health: Workplace awareness campaigns for Q4 include eye injury prevention, safe driving, and family caregivers 67 Manpower employment outlook survey results for Q4 67 Business conditions outlook for publishers

55 GRAVURE/October 2006

October 2006 • Vol. 20 • No. 5

Departments 15

A Message From ... 6 Publisher / GAA President Bill Martin 8 Editor Allison S. Eckel 10 GAA Chairman of the Board David Blais 12 GEF Interim Exectuvive Director Bernadette Carlson

Innovations 15 Ask the Gravure Handyman 18 Kodak revises Pandora, launches Colorflow 18 Pantone announces CMYK values for spring 2007 fashion colors 19 PIA/GATF award 11 InterTech Awards 20 New Products


Education 69 Sonoco donates $2.5 million for new packaging institute at Clemson 70 Dalim Software donates its complete solution to RIT 70 Calendar of Gravure Day seminars

Association 74 GAA’s 2006 Gravure Industry Persons of the Year 79 Calendar of Events

Community 82 Community updates


GRAVURE/October 2006

A Message From ... William E. Martin GAA President Publisher, GRAVURE Magazine

The Dawn of a New Age


his issue ships just as GAA’s first Intelligent Printing and Packaging Conference (IPP) opens its doors. For GAA — and for our member companies — this is the dawn of a new age for the process of gravure.

At IPP, printers will have the opportunity to discuss how to adopt, implement, and deliver this new technology to the clients who demand it, including R&D roadmaps, training, education, and workforce development.

The printing industry as a whole knows that gravure is a stable technology that delivers consistent, repeatable quality for a range of substrates over long runs. There are some out there who would say, “Yawn.” These people want pizzazz, flashing lights, bells and whistles. Although gravure might deliver what they need, they do not see it as a progressive process, a technology of the future.

Several of the conference presenters are actively seeking printer partners to bring the concept of high-volume, low-cost printed electronics to market. Because of its flexibility, capability, and quality, gravure is the odds-on favorite to be the enabling print process that will drive a sea change in packaging, product identification, lighting, and more.

Well, no more. Gravure is new again, taking center stage as the printing technology poised to best deliver the reality promised by printed electronics. Major demand drivers such as Wal-Mart and other retailers are requiring that their largest suppliers send RFID-compliant products to them — at the palette level and increasingly at the package level. Read about Wal-Mart’s RFID focus in our cover story, beginning on page 22.

GRAVURE/October 2006

In future issues of GRAVURE, and next year at the second annual IPP confrence, we at GAA will continue to paint the vision of this emerging, multi-billion-dollar market; explain the opportunities that can be seized by members of the gravure industry; and hand you the roadmap for how product, packaging, chipless-RFID tag producers, and others can become early adopters in the printed electronics industry.

A Message From ... Allison S. Eckel Editor, GRAVURE Magazine The World’s Premiere Magazine for the Gravure Printing Industry Magazine Staff

The Fall Conference Season is Here


he leaves are turning from verdant to withered. Squirrels have lost their twitchy playfulness and now dash with purpose, snatching up as many fallen acorns. The temperatures are cooling and soup returns to the menu — its heat is now a good thing. As nature winds down her year and begins for the dormancy of winter, the business world, in many ways, is ramping up. Many fiscal years, including that of the federal government, begin October 1. The retail sector and all of its associated industries are gearing up for that big holiday in December — my son delights in his nowdaily stack of toy catalogs our mail carrier must lug up the driveway. School is back in session. Gravure students should already be planning for the GEF/ Flint Group Technical Writing Contest — submissions are due by Feb. 15, 2007. Now is also the start of a frenzied conference season. It kicks off as you read this, with GAA’s first Intelligent Printing and Packaging conference. If you couldn’t make it this year, you can get a glimpse of the vast material planned beginning on page 22 with this issue’s cover story. 

GRAVURE/October 2006

Subsequent pages in the Trends section explore additional aspects of this growth market for gravure. In November, those of us involved with producing catalogs, inserts, and even publications will head to sunny Florida (don’t winterize your golf clubs yet!) for the Gravure Catalog and Insert Council’s annual workshop. The Applications story on page 42 explores how Quebecor World uses the flexibility of three plants to meet the needs of Redcats USA. After the holidays, we head back to Florida — to the same resort, which you can preview on page 45 — for GAA’s first workshop on Premedia. This is shaping up to be a dynamic educational opportunity for every member of the printing value chain. And in the middle of those events of course we have our Gravure Industry Persons of the Year luncheon during GraphExpo — read about this year’s honorees on page 74. If you run into me at a conference this season, be sure to introduce yourself. I am looking forward to the opportunities they will provide to meet you and hear all about how gravure is your Process of Choice.

Publisher: Bill Martin Editor: Allison S. Eckel Editorial Intern: Alison Northridge Technical Directors: Bruce G. Beyer William E. Sunter Director of Conference Planning and Communications: Pamela Schenk Administrative Coordinator: Linda Zornow Association Coordinator: Dian Fyfe Advertising Sales: Steven Max, 215-481-9450 Magazine Advisory Board Betsy Barker Castillo, RR Donnelley & Sons Victor Basile, Jr., Publicis Jerry D’Elia, Jr., Hearst Corporation Miriam O. Frawley, e-Diner Design & Marketing, Inc. Terrence Frawley, e-Diner Design & Marketing, Inc. Thomas Meisel, Parade Publications, Inc. Cathy Merolle, Hearst Corporation Gretchen A. Peck, P.A.G.E.s Tom Quadracci, Quad/Graphics, Inc. Walter Vail, St. Marys Paper Limited/St. Marys Sales Robert G. Whitton, Jr., Arellton Group, LLC Roger Ynostroza, Graphic Arts Monthly Stephen F. Young, Mundet International Subscriptions Gravure is available free of charge to employees of GAA-member companies. Subscriptions for nonmembers in the U.S. and Canada are $67 per year or $115 for two years; elsewhere, $145 per year or $245 for two years. Business, Advertising, & Editorial Offices Gravure Association of America, Inc. 1200-A Scottsville Road Rochester, NY 14624 Phone: 585-436-2150 Fax: 585-436-7689 E-mail: Reprints: Vol. 20, No. 5

ISSN 08944946 USPS 000-565 Gravure is published bimonthly (February, April, June, August, October, December) by the Gravure Association of America, Inc., 1200-A Scottsville Rd., Rochester, NY 14624. Copyright ©2006 by GAA, Inc. Periodicals postage paid at Rochester, NY, & additional mailing offices. Postmaster: Please send address changes to GRAVURE, 1200-A Scottsville Rd., Rochester, NY 14624.

A Message From ... David Blais GAA Chairman of the Board

The World’s Premiere Magazine for the Gravure Printing Industry

GAA Staff

President/CEO: Bill Martin Technical Directors: Bruce G. Beyer William E. Sunter Director of Conference Planning & Communications: Pamela W. Schenk Association Coordinator: Dian Fyfe Administrative Coordinator/Member Services: Linda Zornow Business Manager: Linda Pfingst

Board of Directors Executive Committee

Gravure Days Benefit Everyone


s this issue goes to press, students have headed back to begin the school year, the leaves are starting to blow, and there’s an autumn chill in the air. The start of school also signals the return of Gravure Day sessions scheduled at GAA’s educational partner universities across the country, starting in early October. If you or others from your organization have not been to a Gravure Day recently, you might reconsider. I’ll give you three good reasons:

3) Do it for the students. The students at Gravure Day are there for one reason – they are interested in what we do. The students (and most likely their parents!) are investing several years and tens of thousands of dollars to learn about what we do, with high hopes for participating in our industry down the road. What could be better than telling your story for the benefit of a young person who is trying to figure it all out?

1) Contact with our university partners. Direct interaction with the universities and students is critical to communication about where our industry is going and how the educators are responding. The universities have a much better chance at adapting to industry with your input.

In my own experience, I’ll say that you cannot underestimate the impact of an experienced industry veteran sharing 30 minutes of “their world.”

2) Visibility as an employer. The job market is very competitive for newly minted grads with a background in the technologies that relate to our business. Participation in a Gravure Day event is a great way to tell the story of your organization and the industry. Your audience that day is the future of the industry. 10

GRAVURE/October 2006

Gravure Days are just starting, so it’s not too late to plan to attend. You have nine chances between now and May 2007. The schedule is included in this issue on page 70 and is updated regularly in the Gravure Education Foundation’s page at If I have convinced you to participate, or if you would like additional information about the program for a particular Gravure Day, please contact Bernadette Carlson, Interim Executive Director of the GEF, at

Chairman of the Board: David Blais, Quad/Graphics Inc. First Vice Chair: Robert Zumbiel, C.W. Zumbiel Co. Second Vice Chair: Walter Vail, St. Marys Paper Ltd./St. Marys Sales Secretary: David Byrnes, Best Buy Co. Treasurer: Bernadette Carlson, BKC Associates Immediate Past Chairman of the Board: Jay Yakich, Seville Flexpack Corp. President: Bill Martin, GAA Legal Counsel: Bill Althen, Althen, Ogletree, Deakins, Nash, Smoak, & Stewart, P.C.

Product Printers

Albert Green, Hallmark Cards Incorporated Rodrigo Sosa, Armstrong World Industries Stephen F. Young, Mundet Corp.

Packaging Printers

Mike Fenton, Shorewood Packaging Howard Klepper, International Playing Card & Label Co., Inc. Robert Zumbiel, C.W. Zumbiel Company

Publication Printers

Michael Osesek, Quebecor World David Blais, Quad/Graphics, Inc. Dennis Wall, RR Donnelley

Associate Members

David Byrnes, Best Buy Peter Daetwyler, Max Daetwyler Corporation Michael Green, Flint Ink Group Bruce Heston, Meredith Corporation Clarence “Butch” Hoover, WRE/ColorTech Charles Weinholzer, INX International Ink Company Dennis Wilcox, Southern Graphics Systems


Gravure Association of America, Inc. 1200-A Scottsville Road Rochester, NY 14624 Tel: 585.436.2150 • Fax: 585.436.7689 •

A Message From ... Bernadette Carlson Interim Executive Director, GEF

2006–2007 GEF Board of Trustees BERNADETTE CARLSON, BKC Associates Interim Executive Director RODRIGO SOSA, President Armstrong World Industries JAY YAKICH, Vice President Seville Flexpack Corporation DAVID A. BLAIS Quad/Graphics, Inc.

Back to School for the GEF

DAVE BYRNES Best Buy PAUL CAPPA North American Cerutti


his is my first column in the role of Interim Executive Director of the Gravure Education Foundation. I have been an active member of the boards for both GAA and GEF for several years but have always operated behind the scenes. Now, it is my pleasure to speak to you from this page about the exciting things happening at the Foundation. As GEF’s fiscal year began in August so did the academic year for the students and faculty of our nine resource center universities. First, a new Director of Development will be named to guide the Foundation on its mission to promote and support educational development in gravure technology. Until then, I am here to help with any GEF matters, including our first fundraiser and industry event of the year, the “Gravure Persons of the Year” Luncheon, which will be held October 16 at the Ritz Carlton Hotel in Chicago. This year’s honorees are Paul Steen, Director of Print Production for Target, and John Yuko, General Manager, Resilient Sheet Operations and Technology for Armstrong World Industries. Turn to page 74 to read about how each man has supported the gravure industry. 12

GRAVURE/October 2006

This is also the time of the year when the winners of the GEF scholarships are announced. This year, 11 GEF scholarships were awarded to students attending our resource universities. In addition, all nine universities applied for grants and are anxiously awaiting the committees’ decisions. Please do not forget that the GEF/Flint Group Technical Writing Competition for Graduate and Undergraduate students has a due date of Feb. 15, 2007. Winners are awarded a cash prize as well as publication of their work in the pages of this magazine. Finally, Gravure Days, which bring industry experts into each resource center to interact with our future leaders, kick off this month at Central Missouri and make the rounds through the year to end on late March at Rochester Institute of Technology. Turn to page 70 for the full Gravure Days schedule. We have a busy year ahead here at GEF and we hope you are looking forward to it as much as we are. You can follow all of the events and happenings here in Gravure, or visit our Web site

TERE CERUTTI, Trustee Emeritus OMG Cerutti S.p.A. DAVE COGGINS RR Donnelley H.C. COX, III, Trustee Emeritus PETER DAETWYLER, Trustee Emeritus Max Daetwyler Corporation WARREN R. DAUM, Life Trustee/President Emeritus ALBERT GREEN, Jr. Hallmark Cards Incorporated MICHAEL GREEN Flint Ink Corporation WILLIAM E. MARTIN, Ex-Officio Gravure Association of America MICHAEL OSESEK Quebecor World WALTER SIEGENTHALER Max Daetwyler Corporation JAMES SIEVER, European Delegate European Rotogravure Association ROBERT V. STRAHAN, Trustee Emeritus WALTER D. VAIL St. Marys Paper Ltd./St. Marys Sales STEPHEN YOUNG Mundet International Gravure Education Foundation 1200-A Scottsville Road Rochester, NY 14624 Tel: 585.436.2150 • Fax: 585.436.7689 •

12:50 AM


Ask the Gravure Handyman GAA Technical Directors Bill Sunter and Bruce Beyer answer your questions so you can innovate the way you do gravure. To submit more questions, go to How To Troubleshoot Ink Problems


: I need the Handyman’s help. Problem: ‘Wash marks’ on 12 Westvaco board stock printing with nitro cellulose-based inks on Lemanic 1150 press. The marks are both in the solid area and in the screen area (see the image for an example).

prevalent in cylinders with little image or very fine cells over all. This particular print defect goes by many names including swirl marks, ink voids, and reverse comets. The end result is always similar to the graphic you provided: very weak print with barely any ink transfer that shows up

the cells in the pattern area. The fact that a felt pad across the applicator results in some improvement tends to add credibility to the cavitation theory; although, there are a few other potential causes.

Before moving to the pressroom you need to verify a couple of potential ink formulation issues, even if Details as follows: Visco 21.5they are long shots. If there is inch EZ2 cut with IPAcetmore than a single resin in the ate; cylinder diameter is nine ink formula you need to check inches; angle 115 degrees; their compatibilities. Certain comp 60; wall 7; channel 0. resins may exhibit limited comThe job has very fine vignettes patibility, even if they are diswith a screen value of 98. The solved or diluted by the same blade is a Long Life (position is solvent class. If the total forapproximately 3.5 inches from mula includes, say, 30 percent nip and not steep). Impression resin solution, then weigh up roll pressure is 19kN. There is a a couple hundred grams of all roller in the pan, which should resin solutions in the formula, help force ink into the cells. keeping them at their relaThe ink consistency looks tive percentages. After mixing Possible wash marks on 12 Westvaco board good. On press, the applicathose into a homogenous state, stock printed with nitro cellulose-based inks tor and pan position seem to allow them to rest for 24 hours. on a Lemanic 1150 press. affect the location of the ‘wash Dip either an ink knife or glass marks/swirls.’ They have used rod into the mixture and look a felt pad across the applicator, which in an unlimited range of sizes and for any string y appearance. These seems to help. I recall you suggest- shapes, in any direction on the web, resin strings or lumps can get pressed ing putting some sort of tube in the with any ink, and in any cell size, shape, into a gravure cell and subsequently pan to relieve this problem at a GAA or configuration. The most prevalent “printed out” as a void, which, upon Seminar; are there any other sugges- cause (perhaps 90 percent of the time) close examination, is actually a lump tions? —Norval C. of this disturbingly random defect is of varnish. Anything such as incorrect mechanical in nature, caused by cavi- solvents or diluents can also result in : This is a tricky problem with tations and/or air bubbles during the undissolved or coagulated resins. This many potential causes, often cylinder inking process. In either case, cause is usually limited to very infreinterlinked. I have found it to be more there is virtually no ink getting into quent print defects.


GRAVURE/October 2006



Ask the Gravure Handyman Another suspect “ink problem,” although very rare, is any other soft material that is not completely ground or dissolved, such as a wax. Either of these ink issues can also be seen on a washout screen (325 mesh), but be careful when using this method of determination because washing out the screen with solvent can also redissolve the resin strings or partially dissolved wax particles. Ink contamination is always something that needs to be considered. After checking the obvious (solvent type, etc.), examine the press for any leaking fluids such as water from dryers, hydraulic oils

in the impression system, or even condensation from sweating chill rollers or fountain chillers. While cavitations and air bubbles can be defined as two separate issues it is best in this case to treat them as one since, in combination, they are usually the cause. We need to eliminate air from the ink while assuring a satisfactory ink bath across the entire face of the cylinder. Here’s what I would verify, starting at the point of make-ready: Assure that the ink pan is capable of submerging at least one-third of the cylinder in the ink “bath.” If the pan is

Air Bars: A Last Ditch Effort


: I am looking for any info on the proper application and use of air bars. Can you help? —Clifford S.

: Air bars are a last-ditch effort when all else fails. (I thought I invented them in the ’60’s … Pretty naïve, huh?) Their use depends on what you are trying to do. Directed on the cylinder, they can be used to eliminate haze where all ink reformulation has failed OR to “blow out” a ding in the land area assuming there is no copy that would be affected. In either case, they are hung as close to the blade as possible. The system requires a way to set pressures, small holes in the piping usually one-sixteenth of an inch, as an in-line filter to catch any compressor fluids or water in the line. Most bars have a quick couple to the air source and some way (usually tape) to block off any unneeded holes. The second use is to assist in drying AFTER the impression. This is not routinely done since it can lead to increased fugitive emissions in the pressroom. You have to be careful with this application so that you do not “move” the ink film, which is a frequent problem with film applications when pressures of more than a couple of pounds-per-squareinch are used. Either way, position the bar so that it blows at about a 45-degree angle opposite of the direction of the web or cylinder rotation to effectively skive off any unwanted ink or coating fumes.


GRAVURE/October 2006

set too far from the cylinder, or if the curvature of the pan is not sized to the cylinder, then the ink depth isn’t sufficient to fill the cells. As the cylinder spins in the pan the ink can cavitate if the cylinder is spinning on or too near the surface of the ink level in the pan. These cavitations will vary with ink flow, the levelness of the pan and cylinder, causing the voids to move in a seemingly random fashion. This is particularly true when a printer runs a smaller diameter cylinder than he initially used to spec the press. If smaller cylinders exhibit the majority of these “wash” problems then this is most likely the case. The best cure is to design additional ink pans for the smaller cylinders. Since inking assist rollers are positioned to the cylinder and not the pan there may not be enough ink. The wash marks will probably take longer to appear at slower press speeds/cylinder rpm. Check the ink applicator for level and even distribution. Baffled ink applicators have been blamed for this problem; although, if everything else is in order they are seldom the sole cause. Check the ink pump to verify that it is pumping at a rate appropriate to the ink takeoff, cylinder rotation, and hose size used. Pumping through an ink applicator under excessive pressures will result in an uneven ink distribution across the cylinder face, adding air bubbles and causing cavitation-like ink flow. Many inking systems rely solely on the ink pump to keep the sump, drum, or bucket mixed properly. Printers have been known to over-pump ink


Ask the Gravure Handyman to the printing unit for the purpose of keeping the ink mixed. Additional mixers should be added to inks with high solids to minimize particle settling. Ink feed pumps are not designed for mixing. If the ink sump has a mixer, make sure that it is not running at too high of a rate. Again, if cavitation occurs in the ink container then air will be added to the ink in the system. Trapped air can seek out the highest point in the pan, the end of the cylinder underneath a splash guard, anywhere it can escape. The inking roller mentioned will do its job but this time it will pick up the air at the pan’s surface and assist its escape by pushing it into the cells. The result is exactly the print defect you are mentioning. In one very troublesome case I’m familiar with, after all the steps above were exhausted, the thing that did the trick was anti-swirl bars from Toyo that floated in the ink fountain and were held against the cylinder by magnetic tape. As they rotated with the cylinder, they kept the ink flowing outward from the center of the cylinder, eliminating the bubbles and swirl marks. Now that fixed the problem but it is a mask and does not find the root cause. Also, they may no longer be available. However, one can make a close duplicate by taking one-inch pvc pipe cut a couple inches short of the cylinder face and plugged in each end by a round magnet. The tube is then wrapped with an insulative tape about

one-quarter-inch thick in a pattern from center outward in the manner you would use on a press roller to remove wrinkles from the web. This tube is then covered with heat shrink tube material used by electrical companies and heated with a heat gun. When the tube is placed in the ink pan

opposite the doctor blade and against the cylinder face it floats and is driven by the cylinder to spin moving ink from the center of the ink pan outward, preventing ink swirl marks and bubble formation. The magnets hold it to the cylinder. It’s a pretty slick set up, really.

Impression Roller Build-Up


: What types of things in a pressroom can cause impression roller build-up when other pressrooms running the same paper do not have any issues with build-up? —Bryan H.


: First, I will assume you are talking about coating from the paper, not the paper itself or ink build-up. Second, I assume the build-up is on the outside edge, on the impression, where the edge of stock hits. The most obvious cause is pressure: someone running high pressures to compensate for another issue. Printers run high pressure when their rollers get hard. In the case of publication (another assumption), impression hardness is usually around 90 shore A. Anything over 93 is too hard for paper work. Anything under 80 is too soft and will leave a large “footprint” or contact area with the paper. A normal footprint — if there is such a thing — is three-eigths to five-eigths of an inch. This can be measured in a number of ways. The important thing here is that the footprint be consistent across the entire cylinder face. Printers use different rubber compounds too. Viton is used mainly for publications. High amounts of aromatic hydrocarbons such as toluene can swell and soften other rubber compounds such as Buna N, which is used in packaging presses. When cleaning rollers, always make sure they are dry before running them again. Soaking them in too much solvent to clean them can make them sticky, adding to the picking problem. Just because it is depositing on the impression doesn’t mean that the coating isn’t getting dislodged elsewhere; a sharp turn around a small idle roller can also start the coating removal process. One final thing to consider: If the press runs different widths without changing the impression there may be a lip or hump formed on the rubber, causing a high spot on the impression, which will add pressure in that area and cause the coating to pick. I’m sure you have checked the coating bond already in each log position. Maybe you are on the edge of the bond spec. GRAVURE/October 2006


Innovations Kodak Updates Pandora Software, Launches Colorflow Kodak, Rochester, N.Y., released an update to its Pandora packaging layout automation software. The new version 2.9 is designed to reduce the amount of time packaging printers spend on layout adjustments. It can dynamically modify applied step and repeat parameters, saving time on such tasks as positioning one-ups on the layout, changing the step amount, or placing registration, color bars, or other production marks. The new version also provides the ability to import dies for folding carton layouts. Pandora 2.9 allows users to drag and drop SmartMarks, which are intelligent marks that position and automatically size themselves on a layout. Any of the 60 built-in packaging marks, or any user-generated custom marks, can be made into SmartMarks. Label marks, text marks with vari-

able data, and details such as date, color, and job name that are dynamically previewed and inserted when printing can also be defined as SmartMarks. “I think the new step-and-repeat function in Pandora 2.9 software is incredible,” notes Mark Jetzer, prepress manager for packaging printer Access Business Group, Ada, Mich. “I now have eight folders of SmartMarks for automatic layouts. The right color bar, side guide, and QA labels simply fall into place, and I make fewer mistakes now.” In the color management arena, Kodak also launched Colorflow, a technology architecture designed to seamlessly communicate, control, and confirm color across multiple devices to optimize color reproduction, increase efficiency,

enhance quality control, improve cycle time, and lower costs. Products currently enabled by Colorflow technology include Kodak Prepare software, the Kodak Prinergy workflow system, the Kodak Nexpress 2100 and 2500 digital production color presses, the Kodak Veris digital proofer, Kodak InSite with Matchprint Virtual software, and Kodak Matchprint inkjet proofers. Kodak reports that the number of solutions enhanced by the Colorflow technology architecture will grow continually. Among the products planned for compatibility in 2007 are the Kodak Approval digital imaging system, Kodak Profile Wizard software, and Kodak PressProof software.

Pantone Unveils Top 10 Colors for Spring 2007 Design agencies and prepress shops take note: Strawberry Ice leads Pantone’s list of the top 10 most directional women’s readyto-wear colors for spring 2007. The color company, based in Carlstadt, N.J., surveyed the designers showing their collections during New York’s fashion week. From the feedback on collection colors, color inspiration, color philosophy, and each designer’s signature color of the moment, Pantone reports that runways will radiate with surprising neutrals and splashes of corals, yellows, and purples.

becomes the Cafe Creme of spring. What does change each season is the variation of the colors, and/or the combinations of colors. While navy, black, and white are still a presence for spring 2007, designers are choosing a greater variety of neutrals as the canvas for this season’s captivating new hues.”

Golden Apricot (PANTONE 14-1041): C=8 M=26 Y=70 K=0

The top 10 colors, which will be featured in the PANTONE Fashion Color Report, are based on the PANTONE for fashion and home color system and include their process-color equivalents:

Cafe Creme (PANTONE 16-1220): C=19 M=38 Y45 K=5

“Most often, colors are not completely reinvented each season,” observes Leatrice Eiseman, executive director of the Pantone Color Institute. “Instead, they evolve from one season to the next. The Apple Cinnamon of fall, for example,

Silver Peony (PANTONE 12-1206): C=3 M=13 Y=15 K=0


GRAVURE/October 2006

Tarragon (PANTONE 15-0326): C=37 M=7 Y=60 K=0 Opal Gray (PANTONE C=34 M=21 Y=28 K=0


Hollyhock (PANTONE 19-2924): C=55 M=97 Y=14 K=3 Green Sheen (PANTONE 13-0648): C=13 M=5 Y=72 K=0 Grapemist (PANTONE C=57 M=28 Y=1 K=0


Strawberry Ice (PANTONE 16-1720): C=1 M=56 Y=29 K=0 Sky Blue (PANTONE 14-4318): C=45 M=9 Y=8 K=0 The PANTONE Fashion Color Report Spring 2007, along with other color guides and process-color look-up tables and color calibration tools are are available at

Innovations 11 companies awarded by PIA/GATF for Innovation

Harper Scientific

The 2006 InterTech Technology Awards, sponsored by Printing Industries of America/Graphic Arts Technical Foundation (PIA/ GATF), will be awarded to 11 companies out of the 35 nominations submitted. Although representing almost every aspect of the printing process, many of the award-winning technologies deal with workflow automation.

1/2 page vertical

This year’s panel of independent judges were impressed with the quality of the entries, and they felt that each technology would be of benefit to the industry.


Red Lady

The award iteself, the InterTech star fashioned in Lucite, is recognized as a symbol of technological innovation and excellence. The stars will be presented to the winning companies at a luncheon during the 2006 PIA/GATF Fall Administrative Meetings, Nov. 10–13 in Milwaukee, Wis. Details can be found at

2006 InterTech Technology Award Winners Adobe Systems, Inc.: Adobe PDF Print Engine C&P Microsystems: Microsystems Microchip Software Module Dalim Software GmbH: DALiM MiSTRAL

Harper Scientific 2nd ad

Esko-Graphics: WebCenter GFI Innovations, Inc.: The MAGNUM Ink Formulation Dispenser Goss International Americas, Inc.: Zero-slip Nip Enhancement KBA North America, Inc.: KBA Genius 52 UV Sheetfed Offset Press

1/2 page vertical 4/C

MAN Roland, Inc.: MAN Roland InlineFoiler PrintSoft: DeskDirect Sun Chemical: Liberty Sheetfed Inks XMPie, Inc.: XMPie uImage GRAVURE/October 2006


New Products


Stora Enso Launches High-Speed Pressure-Sensitive Label Paper Stora Enso Global Specialty Papers, Stevens Point, Wis., has launched UniSet SA, a new wet strength pressuresensitive label paper for breweries. UniSet SA is designed and tested for optimal performance in all facets of label production — from printing, lamination, diecutting, and matrix stripping to label applications using automated high-speed pressure-sensitive labeling equipment.

UniSet SA’s enhanced paper characteristics support complex white and metallized beer label designs and its improved paper rigidity aids in the rapid and clean release of labels from liner substrates. “UniSet SA offers brand owners the inherent cost and sustainability advantages of paper over film pressure-sensitive labels,” says David Diekelman, product development director

for Stora Enso Global Specialty Papers. He continues: “These benefits are especially relevant today in an era of rising costs for petroleum-based packaging materials and the growing desire of brand owners and retailers for environmentally resonsible packaging and labeling solutions.” For more information, go to www.

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• Technical assistance helping you to meet the demands of your customers.

• Years of experience with proven pressroom results. • Customer confidence and satisfaction. • Wide variety of precision doctor blades for Gravure, Flexo and Specialty printing – including coated and non-metallic blades.

• Full line of pressroom products. When you want performance, precision and dependability from your doctor blade supplier, you can rely on Daetwyler doctor blades!

Max Daetwyler Corporation • 13420 Reese Boulevard West • Huntersville, North Carolina 28078 Phone: (704) 875-1200 • Fax: (704) 875-0781 • •


GRAVURE/October 2006


Haper Scientific, the Charlotte, N.C.-based printing and coating supplies division of global anilox supplier Harper Corporation of America, has introduced Re-Leez, a product formulated for removing water-based ink from equipment, including narrow web presses and anilox rolls. “Re-Leez is ideal for cleaning water-based ink from anilox rolls between color changes on press. It is designed to help printers keep their presses running with as little downtime as possible,” says Tony Donato, technical sales solutions manager at HarperScientific. The new cleaner’s advanced surfactant technology is environmentally friendly, using no butyl-based solvents or

environmentally hazardous chemicals. It is biodegradable and produces no volitile organic compounds (VOCs). In addition, Re-Leez contains unique corrosion inhibitors and can be applied with a sprayer, brush, or cloth. Available exclusively through HarperScientific (www.HarperScientific. com), this super-concentrated formula, which can be diluted with water, is sold in four-packs of 32ounce bottles, as well as pails, and drums. HarperScientific is the manufacturer of CeramClean II and CeramClean SOLV-IT anilox cleaners, a wide variety of flexographic and gravure hand-proofing systems, and DuroSeal chamber blade end seals.

Patented Mini Valves Relieve Pressure Industrial Specialties Manufacturing, Inc., feature a patented relief mechanism. AvailEnglewood, Col., offer a new series of able in 10-32, 1/4-28 and 1/8 male threads durable, miniature plastic relief valves that and 10-32 female threads, the valves consist of nylon bodies with 316 stainless steel springs and a silicone ball enclosed in polycarbonate housings. Colored muffler caps indicate the pre-set pressure relief spring specification: red is 2 pounds per square inch, blue is 3 psi, green is 5 psi, and orange is 14 psi. For more information, visit the company’s Web site,

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Why Wal-Mart Needs. . .

By Ron Galloway


hat Wal-Mart wants, Wal-Mart usually gets. The behemoth from Bentonville occupies a unique place in the history of American business. What it also occupies is a unique place in advancements that benefit both Wal-Mart and businesses worldwide. Wal-Mart’s size, scope, and directives issued as a function of both can drive innovation in many arenas, from packaging to supply chain management. Make no mistake, Wal-Mart acts in its own self-interest, in pursuit of its mission of “Always Low Prices.” This focus on lowering costs across the supply


GRAVURE/October 2006

chain is the secret to Wal-Mart’s success, and the technologies Wal-Mart choose to push in pursuit of that goal benefit from massive dollars and attention when WalMart sets its mind to something. One area that is a central focus of WalMart’s business model is RFID, Radio Frequency ID tagging. What I’d like to center on is how Wal-Mart’s RFID initiatives and directives will drive investment and opportunity in the Intelligent Printing field. I believe the only way Wal-Mart will be able to drive RFID tagging from the


the Printed Electronics Industry

palette level through the case level down to the item level, will be through the use of printed RFID tags, as opposed to the insertion of a semiconductor chip. First I want to focus on why RFID is so vital to Wal-Mart. Inventory control is key to Wal-Mart’s mission, both avoiding excess inventory as well as avoiding stock-outs. Reducing theft is also key. $2 billion dollars of product is stolen every year from Wal-Mart. If this $2 billion were

the revenues of a company, this company would rank about #700 on the Fortune list of corporations. Wal-Mart nets about $10 billion dollars per year. If Wal-Mart were able to implement RFID at the unit level, the savings on this “shrinkage” issue alone would have a profound effect on its bottom line and share price. For instance, at a P/E of about 20, reducing theft by half ($1 billion) would add $20 billion dollars in market capitalization to the share price. That’s over half the TOTAL market cap

of Target, and approximately the entire market cap of Costco. As the songwriter Hoyt Axton once told a friend of mine: “You know, that’s good money!” Especially when you are laying off the R&D cost of this new technology on your vendors. How can Wal-Mart do that, you ask? Because they know they can. Despite the fact that RFID is a transformational GRAVURE/October 2006



technology that will save it billions through absolute inventory control from the palette to the case to the unit, WalMart is still penny-pinching old Wal-Mart. Bear in mind this is a company whose foundation — Good.Works. — still meets in a glorified broom closet stocked with lawn furniture donated by vendors. WalMart’s treatment of its vendors is the stuff of legend, and in general when Wal-Mart says “Jump!” its suppliers say “How high would you like that jump to be, sir?” In July 2003 Wal-Mart decreed that its top 100 vendors use RFID technology in their pallets, cases and cartons. Wal-Mart gave a date certain, January of 2005, as a deadline. This deadline grew a bit fuzzy as the technologies were being implemented, but what is undeniable is that Wal-Mart’s decree opened a floodgate of innovation and investment in the RFID industry. Soon thereafter, similar mandates were 24

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issued by the Department Of Defense and the Department of Homeland Security. The next passport you get will have an RFID chip inside. So what is Wal-Mart’s ultimate goal with RFID technology? As it stands, the cost of an RFID chip hovers around 10 cents. This is fine for a palette, a case, or even a high margin item such as an iPod. However, a dime per tag is pretty rich when you are talking about a tube of toothpaste or a box of Pop-Tarts. For RFID to reach its full potential, it must be implemented across the board at the unit level. Wal-Mart would like for you to take a jar of peanut butter off the shelf and have 2 things happen: First, they want to know right then that that jar is gone, so that they can restock that shelf as soon as possible. Think about it. At a Supercenter you can wander around

Trends for an hour or so. During that time, WalMart is potentially missing another sale on that jar of peanut butter. This is where RFID comes in. A recent study commissioned by Wal-Mart showed a 16-percent reduction in product stock-outs in stores utilizing RFID. Managers noted RFID-tagged items made it back onto the floor three times faster than non-tagged items. The second thing Wal-Mart would like to have happen when you get that jar of peanut butter is they would like it to be read automatically through RFID at checkout, as opposed to a manual scan by a checkout clerk. Clearly Wal-Mart could use this ability to reduce its biggest expense, that being employees. If Wal-Mart were able to eliminate two cashier positions per store through the use of RFID, they would be able to cut 6,000 employees (they employ 1.3 million) and save about $1.2 billion per year in total labor costs.

magic number seems to be about a penny per tag. That’s where printed RFID tags come in. For the next few years, including a semiconductor chip is probably unavoidable. However, if this can be printed inline directly on the product with some sort of printed antenna, that’s a good start towards reducing costs. Down the road, however, the biggest opportunities lie in printing the antenna and the ink-based “chip” at the same time, through advances in printable electronics. A Canadian firm named XINK has developed a conductive ink-based solution that can be read by RFID scanners nearly 15 feet away!

Not a bad use for a technology someone else paid for.

For Wal-Mart, an item-level RFID tagging solution would give them the ability to track an item downstream from the manufacturer all the way to the customer’s basket, giving Wal-Mart full visibility of their vendors’ products and a secure chain of custody down the line when combined with global positioning system software and tracking solutions.

That still leaves the problem of making the tags cheap enough for item-level use. The

I have made the argument before that Wal-Mart is not a store. Wal-Mart is an

GRAVURE/October 2006







E p

Information Technology company and should be viewed as such. The amount of information amassed through a fully implemented, item-level RFID solution would provide Wal-Mart with the kind of data through the distribution chain that will enable Wal-Mart to develop new merchandising strategies at the store level to increase the amount of goods purchased by a consumer during each visit. Wal-Mart has pretty much maxed out their foot traffic in the stores at 130 million people per week. Their goal now is to get those consumers to spend more per visit, and innovations in data collection and consumer behavior (RFID tagged items will allow Wal-Mart to track your movements through the store) may allow them to make that goal a reality. Wal-Mart’s IT systems are second only to the Pentagon’s, and those IT systems demand to be fed meaningful information.


GRAVURE/October 2006

In the hands of a company such as WalMart, information derived from RFID is

an incredibly valuable competitive edge. Ultimately, the only way for this to fully happen is through the use of a printed electronics RFID solution, whose occurrence is just a matter of time. That’s why Smiley keeps on smiling. About The Author Ron Galloway is the producer/director of the provocative film “Why Wal-Mart Works & Why That Makes Some People C-r-a-z-y.” “Why Wal-Mart Works” received national attention late last year as the “pro” WalMart film that took the side of Wal-Mart against the anti-business forces attacking it. Galloway was featured on CNN, CNBC, MSNBC, ABC’s World News Tonight, Good Morning America, and Jon Stewart’s Daily Show. He is preparing the book Why Tiger Woods Works for a fall 2006 release, as well as a new film, “Chill Out: Living With Global Warming.”




The Gravure Association of America is pleased to announce: Reed Business Information will be GAA’s Exclusive Media Partner for the Intelligent Printing & Packaging Conference, Cherry Hill, N.J., Oct. 3–5, 2006

“As the largest business-to-business information provider in North America, Reed Business Information prides itself on staying ahead of industry developments. One of the developments we’ve been tracking is the continuing integration of electronics and printing and packaging. With our range of properties covering these markets — Converting magazine, Packaging Digest, Graphic Arts Monthly, and Semiconductor International — we are both qualified and committed to covering these activities, and to being a unique information resource for our print and online audiences. We are very pleased to be a partner with the Gravure Association of America in its own first Intelligent Printing & Packaging conference, and look forward to working closely with them as this integration continues to grow.”


GRAVURE/October 2006


Quick Silver Conductive ink advances have enabled gravure printers to catch the printed electronics wave

By Allison Eckel


r. Margaret Joyce, professor of paper engineering at Western Michigan University (WMU) in Kalamazoo, Wis., is among those at the forefront of intelligent printing. In September, Joyce was awarded a grant of close to $1 million to study printed radio frequency identification (RFID) tags with an eye on their use for homeland security. In her research, Joyce will evaluate the effectiveness of both flexographic and gravure printing methods for this application and will seek to better understand and identify the various ink, substrate, and press materials needed to optimize performance of printed RFID tag technology. Currently, RFID tag antennas are manufactured using one of two technologies. Conventional tag antennas may be etched on, creating high-conductivity rolled-annealed (RA) copper or aluminum circuitry through which power and data are transferred. Newer technology focuses on the use of conductive inks and the various printing (flexography, rotogravure, ink jet, etc.) methods that may be employed to create “flexible circuitry,” or “organic circuitry.” The use of this technolog y for flexible, substrate-based (paper, film coated paper, etc.), RFID tags can provide

benefits over conventional copper or aluminum antennas. These benefits include cost, utility, performance, environmental, and manufacturing issues. Major demand drivers have pegged the cost of one cent per RFID tag as the magic number needed for widespread adoption of printed antennas. There are three primary conductive ink mixtures for use in the manufacture of RFID antennas: silver-, carbon-, or silver-carbon-base in a non-conductive retaining matrix. Once printed, the retaining matrix needs to go away so that the conductive particles can touch each other and do their job. The matrix, then, must be cured. Depending on its chemistry, the matrix could be heated, air dried, or UV processed.

team. The cost of the metals is counter to the industry’s low-cost goals. Also, the conducting ink might consist of a dispersion of nanoscale metallic particles, carbon nanotubes, or some other conducting polymer. In order to increase the read range of the tag, increased thickness of the antenna is required, thus increasing costs and potentially impacting the choice of printing process. The durability of the tracing is also a function of the ink’s chemistry, which may not exhibit the stable properties of other metals over a range of temperatures or humidity. However, this technolog y has great promise in adoption for use on a variety of substrates, such as paper, PET, and multilayer polymer films.

A few potential issues to the use of precious metals in the conductive inks were sited by Joyce and her research

Western Michigan University is a Gravure Education Foundation resource center GRAVURE/October 2006


Trends While Joyce and her researchers at WMU explore these issues, some commercial ink developers are rolling out conductive inks for use now. Sun Chemical, Parsippany, N.J., offers a new, water-based silver ink for flexographic printing of conductive layers at high speed on various substrates, particularly paper and corrugated products.

Another developer of conductive ink products is Parelec, Inc., Rocky Hill, N.J. Parelec’s trademarked Parmod product is designed to create electrical circuits small enough to give printers the high-tech products their customers demand at a price reaching the magical target. Parmod technolog y comprises the two-step process of print, then heat.

“This new ink has been designed to allow production of RFID antennas on label stocks or directly on package,” explains Phillipe Schottland, manager of advanced technology at Sun Chemical. “Because of its fast-drying characteristics and the low volatile organic content (VOC), [the new ink] gives converters more flexibility to produce smart labels and packages at low cost.”

“Parmod inks, pastes, and toners — which include silver, copper, gold, and a variety of other metal compositions — are quickly and easily applied to industry-standard substrates (such as polyimide and FR-4 epoxy glass) by any convenient printing process,” explains Geva Barash, chief executive officer of Parelec. “After printing, substrates are cured to pure metallic conductors in seconds at a temperature low enough to permit their use on conventional circuit boards. Once cured, the Parmod circuit can be used as is or transfer-laminated onto lowercost materials.”

This new ink, Schottland says, is just the latest in Sun Chemical’s line-up of inks for printed electronics, including etch resist, conductive, dielectric, resistor, solder masks, and printable barrier layers. Materials are commercially available for different print processes, including gravure, flexography, and screen printing.

Although early printing of electronic circuits occurred with screen printing and inkjet, recent advances in the con-

Example of an antenna printed on a corrogated substrate with Parelec’s Parmod ink technology 32

GRAVURE/October 2006

ductive inks commercially available have made additional printing processes such as gravure and flexo, possible. Plus, no special gravure press is needed: circuits can be printed using the same equipment currently residing in every printer’s building. “But there is a difference in viscosity and other ink parameters,” cautions Barash. Research firm IDTechEx recently reported on the addition of gravure and flexo capability for printed electronics: “As processes are scaled up and costs have to come down, we see printed electronics increasingly being made with traditional high-speed printing technology, particularly as suitably thin, highintegrity inks become available such as the new silver conductive inks for gravure and flexo printing. Thin inks can be applied at high speed with gravure or flexo and they do not crack with age or flexing.” Conductive inks print onto a variety of substrates including paper, Mylar polyester, polycarbonate, polyimide, PVC, and glass. The applications of this technology, then, are seemingly endless. “Some of the [ink] products have been optimized with a specific application in mind, such as RFID or smart cards, and some are also suitable for a range of applications, such as membrane and capacitive switches, displays, flexible circuits, automotive circuits, and [bio]sensors,” explains Schottland. Some of the earliest adopters of gravure-printed electronics — including Avery Dennison in the U.S. and Omron in Japan — are producing RFID tags in the UHF radio band, where, IDTechEx explains, “conductance and definition of the antenna pattern are relatively undemanding.”



12:42 PM

Page 1


Only a number, but it tells the story of Sun Chemical – the world’s largest producer of printing inks, coatings and pigments. But we don’t stop there. Through tireless research, innovation and tailored customer relationships, Sun Chemical provides top-quality supplies and services for a wide range of applications. We pride ourselves on delivering the right solution at the right time. JUST IMAGINE. THE TOTAL PACKAGE. PACKAGING




Trends “We also have special applications for restricted applications, and we encourage customers to contact us directly to discuss their specific ink needs for printable electronics.” It is the direct connection with the printers who will be using the conductive inks that is a focus for Parelec. “In today’s highly volatile times, the margin between excellence and mediocrity belongs to those printers who constantly strive to better themselves and their staffs through the acquisition of the knowledge, skills, and competence necessary to drive increased productivity and enhanced profitability,” states Barash. “But where do printers turn for the training so essential for their success?” he asks. “Where do they find the time and the money? How do they ensure that each member of their staffs has the requisite knowledge? How do they vouch for the integrity of the product?” Barash’s questions are not merely rhetorical. He has the same answer for each one: Parelec’s Certified Printer Partner Program, an educational initiative designed to get printers up to speed with this new technolog y of printed electronics so they can begin making money with the technolog y in a short amount of time. “Certification lays the groundwork for your personal journey to becoming a world-class resource to your customers, colleagues, and company,” explains Barash. “In addition, your company benefits and so do your customers. Your certification adds value to the entire enterprise. This program not only works with the end users but also with other partners such as paper manufacturers, packaging companies, 34

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and other players to create new applications for the printers and the end users.”

Unlikely RFID Evangelists “This is a progressing market,” notes Barash. “Printed electronics 20 years ago did not exist; but look at what technolog y has done for us in the past 10 years. In the next 10 years, there will be many more improvements that will change our world as we know it today.” If Wal-Mart Stores has its way — and is having its way — that “next 10 years” will be condensed into a matter a months. Wal-Mart Stores has been the most vocal demand drivers of printed RFID tags. The retail giant expects 600 of its suppliers to be using RFID technolog y to deliver their Examples of printed electronics from Parelec Inc. (right) and Motorla Labs (below)

products to market by January 2007. “We continue to work with suppliers to help them see the vast potential of RFID,” explains Rollin Ford, executive vice president and chief information officer for Wal-Mart. “We’re already fully convinced of its value and are ready to step up the pace since we know we are only touching the tip of the iceberg when it comes to the benefits of this technolog y.” For more on Wal-Mart’s plans for RFID, see Ron Galloway’s article beginning on page 22.


A Gracious Flexibility Quebecor World Puts Three Gravure Plants to Work for Cataloger Redcats USA


By Allison Eckel

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atalog shoppers may not recognize the name Redcats USA; however, there is a good bet that they regularly receive — and love — at least one Redcats catalog. Headquartered on New York City’s Fashion Avenue, Redcats USA is a major specialty catalog and e-commerce player producing nine catalog brands, each with its own e-commerce Web site. The company’s four divisions include value-priced misses’ fashion, women’s and men’s plus-size apparel, home lifestyles, and recently acquired Sportsman’s Guide Group. Today, together with Quebecor World, Redcats USA’s print circulation for one of their larger divisions can reach 150 million, averaging 1.5 to 3.5 million copies a mailing and many, many mailings per year. High press runs alone might be enough to keep Redcats USA printing with gravure. However, the Process of Choice has other advantages for the cataloger.


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“Gravure’s ability to put down a much greater amount of ink on a very light-weight piece of paper is just an advantage that offset can’t match,” notes Jack Graber, Redcats USA’s director of catalog production and paper. “I think for us, too, gravure, on many of the large runs that we have, is

both very cost effective as well as more productive in terms of more product coming off the press — the press is just bigger. These advantages line up perfectly with Redcats’ key printing goals of quality and price.” Although Redcats USA has been printing gravure for some time, five years ago they took their business to Quebecor World. Jim Ford, the printer’s vice president of sales, explains Redcats USA’s unique production story: “Being a multi-channel marketer, Redcats USA needs flexible and creative production solutions, which plays right into Quebecor World’s sweet spot given our platform diversity and integrated service offerings. Redcats USA has a multitude of sizes and cover treatments, insert options, various direct mail product designs, advanced prepress requirements, sophisticated distribution expectations ... these are all things that Quebecor World does best.” Indeed, it’s the flexibility Ford speaks of that resonates most with Graber. Redcats USA prints at three different plants — Augusta, Ga., Franklin, Ky., and Richmond, Va. — which, he says, enables them to use the most efficient equipment for each job. “Within a specific brand,” he explains, “we have a need for a variety of forms, because if the catalog is 76 pages, we may want to take advantage of a smaller-sized press, let’s say, to print a gravure body with an offset cover. And if it’s 152 pages, we may want to take advantage of a bigger press form or multiple forms. “We’ve tried to select, in concert with [Quebecor World] the best plant for the wider forms to move more of those projects

Application 8-unit Albert Frankenthal gravure press at Quebecor World, Franklin, Ky.

into that plant and get maximum flexibility with wide and narrow webs in the other plant,” he explains. The plants in Augusta and Franklin run 8unit Albert Frankenthal gravure presses capable of printing up to 125-inch-wide webs at production speeds of 50,000 impressions per hour. Cylinders are engraved on 12-channel Daetwyler GS900 Electronic Digital Engravers. These units feature fully automated setup and cell reading and calibration, with engraving speeds up to 6,000 cells per second. In the bindery, Ford reports that Redcats USA’s titles will typically selectively stitch utilizing from eight to 22 pockets of 24-pocket Heidelberg saddle stitchers equipped with three-station inkjet and selective blow-in card feeders. These units have production speeds up to 12,600 per hour. In Richmond, the production story is a little different. Ford reports that the workflow in Richmond was upgraded this year to include workflow automation solutions: “The Redcats USA files are received as PDFs and ripped into a tiff file. The pages are then ripped into four-color separations on our Dalim Twist system. The ripped files are setup for engraving on the Helio Form software. Cylinders are then engraved on a Hell Gravure Systems K406 HelioKlischograph.” The press here is a narrower 75 inches. Variable cutoff ranges from 33- to 43-inch cylinders. A Scheffer Web Finishing Line

was installed in 1999 to provide gluing and in-line trimming capabilities. “Richmond also offers unique rotary cutter capabilities, producing a variety of catalog and insert products ranging from four to 16 pages in multiple sizes and configurations,” Ford notes. “These products can include gatefolds, double gatefolds, and stepped pages, which cannot be produced on a conventional folder.”

Color is a Team Effort For every cataloger, color is key, and for apparel and decor catalogs that goes doubly. Redcats USA has additional challenges presented by its paper. Their catalogs print on a range of grades, including light-weight supercalendered as well as light-weight coated and heavier coated cover stocks. “We pay close attention, particularly in our apparel catalogs, to matching fabric swatches, and we have processes in place here whereby we work directly with the premedia shop [at Quebecor World] in creating color standards to make up those swatches from season to season,” Graber explains. “And we have periodic meetings with the premedia shop and the plants involved to make sure that we

We have periodic meetings with the premedia shop and the plants involved to make sure that we have the best possible [color] curves set up for cylinder making. —Jack Graber, Redcats USA

GRAVURE/October 2006




Whatever has been happening in the Quebecor World organization, in the catalog arena we’ve found an invigoration of investment and attention. —Jack Graber, Redcats USA

have the best possible curves set up for cylinder making to meet the needs of the premedia proofs that we’re doing.” As a bonus, he says, a few of the catalogs typically re-print the same images several times, easing the task of maintaining color from one run to the next. “The fact that nothing has changed from the art layout from a previous run,” he notes, “[means] we can still lock in the color and know that this is the way we cut those cylinders. ... We can still match it a little bit easier than we could in the offset process.” Any discussion of “matching” and “color” naturally leads to “proofing.” The proofing cycles for the Redcats USA catalogs, he says, are mostly hard-copy proofs rendered on a Kodak Approval or an Epson inkjet. However, change is in the wind. “We will be moving to a soft-proof workflow,” Graber notes. “Not entirely at first, but for portions of the process; it will probably start as a hybrid. We will view the soft proofs at some early part of our workflow and finish up with hard proofs right before we go to press.”

Images from Quebecor World’s Franklin, Ky., gravure plant. Above: Heidelberg saddle stitchers with 24 pockets; right: a 12-channel MDC GS900 Electronic Digital Engraver. 44

GRAVURE/October 2006

Retooling is Good for Catalogers Recently, Quebecor World has experienced a few business setbacks including lower earnings than expected. The company’s new chief executive officer Wes Lucas released a statement in August: “Quebecor World’s second quarter and year-to-date results are disappointing for a company of our leadership position and underlying strengths.” He went on to outline a five-point restructuring plan designed to turn his corporate ship around. “I am pleased that our retooling program to date is creating a stronger, more efficient manufacturing platform,” he says, “however, we need to do more.” The five points of Lucas’s plan are to create the highest value for their customers; develop and retain the best people; build great execution capabilities; complete Quebecor World’s retooling program; and build a strong balance sheet. The retooling step of the plan, Lucas explains, involves state-of-the art technology deployment in fewer but larger facilities and running in those plants wider, faster, more energy-efficient “next-generation” technology. That is exactly the type of operation that keeps Graber, and his Redcats USA catalogs, at Quebecor World. “Whatever has been happening in the Quebecor World organization, in the catalog arena — which is the space that we occupy with them — we’ve actually found an invigoration of investment and attention,” Graber says. “They have new presses going in and investment in plant-side equipment; and we’ve got a solid base of personnel in the catalog plants and facilities that we deal with.”

Research Gravure Research Agenda:

Predictable Color Methodology

By Robert Chung, RIT

Abstract Predictable color is the simulation of spot color and pictorial color images using a proofer that resembles the color appearance of a printing press. Color predictability begins with device calibration. This includes standardized Raster Image Processor settings for plates and cylinder engraving ; standard colorants, substrate, and press settings. Color predictability also demands color repeatability. Although time-consuming and unglamorous, color repeatability must be ensured. Rochester Institute of Technology developed color measurement procedures and analysis tools to assist converters with verifying printing conformance. By applying color management tools in a repeatable color printing platform, color predictability from design-toprint, as well as in color proofing workflow, becomes easy.

Graphic Arts Workflow and Color Predictability There are three stages in a design-toprint workflow: design, pre-media, and printing (Figure 1). Designers originate content in the design stage; pre-media 46

GRAVURE/October 2006

specialists fit content into print-ready form, e.g., PDF/X files, and prepare image carriers (computer-to-plate or CtP and computer-to-cylinder) for a specific printing condition; printers and converters manage the print production process before the job reaches fulfillment.

as well as from one printing condition to the other.

To designers, predictable color means the realization of their creative intents, as evidenced by color proofs, without delay or frustration. To pre-media specialists, predictable color means the ability to manage content and color from designer’s color space to printer’s color space, and to communicate color expectations back to designers and print buyers with confidence. To printers, predictable color means the adherence to color repeatability, i.e., when printing conforms to specifications, color matches between print and proof

Color predictability is defined as a simulation or an imitation of a real thing , e.g., a synthetic diamond is an imitation of a real diamond. The act of simulating something generally entails representing certain key characteristics of an object with a different object, e.g., a color proof that bears the visual resemblance of a press sheet.

Repeatable vs. Predictable Color

Color repeatability is defined as the measure of temporal variation in color from multiple samples randomly selected from a printing process. The standard deviation of density or the ∆E distribution of CIELAB values to its average CIELAB values is often used as a measure of the color variation. A press run may be said to be repeatable when the variation in standard Figure 1. Design-to-print workflow deviation or ∆E is small.

From a color management point of view, there are two distinct workflows: design-to-print and color proofing. The

Research design-to-print workflow is production oriented and focuses on making color right. In order to predict the color consistency of design in printed color space using a number of printing platforms, both the color definition in the design stage and color printing platforms have to be repeatable. The color proofing workflow is quality assurance oriented and focuses on making sure that predictable color is realized at all stages of color communication. In order to predict the color appearance of printed color reproduction, both the color proofer and the color printing press have to be repeatable. We will discuss the two color management workflows in relation to predictable color further in this paper.

Color Challenges through the Years Print buyers have been demanding consistent color in high impact graphics. The expectations are only getting higher over the years. Print suppliers have been trying to meet these color challenges by utilizing resources they could find. If we take a look at how printers met these color challenges in the past 40 years, we can portray the technology transition in three eras: 1. The early days of photomechanical color reproduction 2. The era of scanners and CEPS 3. The era of digital color management

In the early days of photomechanical color reproduction, circa 1960s, color separation was done manually with the use of color filters, panchromatic films, and contact screens. Idiosyncrasies of photographic originals were not accounted for in the color separation process. Plates and engraved cylinders were made with the use of films and chemistry. Color repeatability of the printing process was unknown because little or no color measurement instrument was used in the pressroom. Color predictability was unheard of. In fact, color anarchy prevailed. Rework, in the form of dot etching and cylinder correction, was the norm. A customer’s presence to perform color checks by the press-side was essential because that was the last stage at which a job could be saved. Indeed, making color on press by craftsmanship until the job looked right and the psycholog y of color played significant roles in these days. In the era of scanners and CEPS, circa 1980s, special-purpose mini-computers were used to process scanned signals that automated tone reproduction, gray balance, color correction, and screening in the pre-media stage. Printing industry associations recognized film-based proofing systems, e.g., Matchprint, as the ‘real thing’ where the press must print to match the proof. In a sense, color became predictable from scan-to-proof. But color repeatability of the press remained

unknown and color printing relied on craftsmanship. More often than not, the mismatch between proof and print was a major cause of customer complaints and job rejections. The era of digital color management finally arrived in 1990s. Today, we use charge-coupled device (CCD) sensors to capture color; we use micro-computers to process color data. Color images are defined by means of International Color Consortium (ICC) profiles at the start of the designto-print workflow. Color images are repurposed with the use of platformneutral and vendor-neutral color management tools. Color became predictable from design to display in the design stage and from proof to press in the pre-media stage. Printing industry associations recognized the value of certified proofs to prevent false promises of ‘beauty comps.’ However, the need to certify a press run to improve color predictability between proof and press sheet remains as a challenge.

Making Color Predictable from Design to Print The ability to simulate printed color in the design stage is the power of color management. Figure 2 illustrates the color management concept in a simple manner. Key points of color management include: 1. Source images are converted to their destination via a source ICC source profile and a destination ICC profile.

Figure 2. Color management infrastructure

2. Because ICC profiles are look-up tables between the device color space (also known as ‘A space’) and the profile connection space (PCS or ‘B space’), we can say that the conversion goes through PCS (or B space). GRAVURE/October 2006


Research 3. The color management module (CMM) is a math processor that performs pixel-to-pixel color conversion in an application programming interface (API). Design-to-print workflow addresses color conversion for color images in a red-green-blue (RGB) source space to a destination cyan-magentayellow-black (CMYK) space. The conversion is also known as A-to-Bto-A conversion. Converting RGB images to any number of printing presses via their prospective press profiles enables color predictability among different printing conditions. For additional information about the basics of color management and how one implements predictable color from design to print, please consult the textbook, Real World Color Management (Bruce Fraser, Fred Bunting , and Chris Murphy, 2005). Figure 2 is used to explain how color images are converted from RGB to CMYK in a color management paradigm. It’s possible that data files from the input side are already in CMYK spaces and converted data files, or output, are also in CMYK spaces.

needed to ser ve color management needs. For example, when publishers demand that all magazine ads must look alike regardless of where the magazine is printed, the publication printing industr y basically needs only one set of color characterization data, thus, one press profile. Such a standardized printing condition is also known as a reference printing condition (Dave McDowell, 1999). In other words, reference printing conditions are the outcome of the graphic arts technolog y standards development that addresses two common needs of a given industr y : standard printing conditions and standard ICC profile. One way to increase the flexibility of the pre-media workflow is to decouple the conversion from the design (or RGB) color space directly to the press CMYK color space. The first step is to convert source RGB images to a CMYK reference printing condition (Figure 3). Converted images in the reference CMYK color space may be proofed without the need for a specific press profile (see the next section for the proofing workflow). A press that has been calibrated to the reference printing condition can use the same CMYK file to print the job. In case that the production press prints differently than

Graphic arts technolog y standards development groups, e.g., CGATS, ECI, ISO, etc., arg ue that there is no need to have a custom profile for ever y ink-substrate-press combination because the task of managing all press profiles can be daunting. Based on all combinations of ink-paper interactions, only a handful of color Figure 3. The use of reference color space in characterizathe design-to-print workflow tion data sets, or ICC profiles, are 48

GRAVURE/October 2006

the reference printing condition, the need for a custom press profile and the subsequent CMYK-to-CMYK conversion becomes necessary. CMYK-to-CMYK conversion, particularly going through the PCS, can be cumbersome and has some drawbacks in preserving the black printer integrity. A work-around is to adjust gradation curves in the CtP stage such that the gray balance of the press conforms to a known printing standard (IDEAlliance, 2006).

Making Color Predictable in a Proofing Workflow The terms predictability and simulation involve the relationship between two things: one that simulates or predicts the other. Managing source color images so that printed colors agree with their source has been discussed in the previous section. Now, we focus on the simulation or prediction of printed colors with the use of color proofs. There is more than one way to configure a proofing system. A color proofer may

Figure 4. Gamut (or a*b*) comparison between Kodak Approval proof and a press sheet

Research calibrated to conform to the printing conditions. Thus, press CMYK files are ouput directly to the proofer without color management. The Kodak Approval color proofing system implements this strategy with success in the printing industry.

suggests that material selections and calibration can help achieve color predictability. Figure 5. L*C* slices of cyan, magenta, and their overprint blue.

RIT researchers developed color measurement procedures and analysis tools to compare device characteristics between a proofer and a press. Figure 4 compares colorimetric properties of the Kodak Approval to a sheet-fed press sheet in terms of a*b* plots. In this case, the press sheet is the reference (gray dash lines) and the Approval is the sample (solid black line).

Figure 5 shows the comparison of the Kodak Approval to a sheet-fed press sheet in terms of L*C* hue slices of cyan, magenta, and their overprint (blue). Notice that the primaries (cyan and magenta) may be adjusted closely between the proof and the press sheet, but it does not guarantee that their overprint, in this case, blue, will conform automatically.

The fact that the size and shape of the two-dimensional gamut of the Approval is similar to the press sheet

When it comes to color predictability between a proof and a press sheet, we need to pay attention to

Figure 6. Chromatic gray comparison between Kodak Approval proof and a press sheet.

not only primar y colorant (C, M, Y ) responses and their two -color overprints (R , G, B), but also chro matic gray responses. Using the standard IT8.7/3 (basic) color block, we can measure three-color gray patches and compare the gray balance between the simulation ( proof ) and the real thing ( press sheet), as shown in Fig ure 6. The left-hand-side of Figure 5 compares how black channels compare between the Kodak Approval and a sheet-fed press sheet. In this case, both are quite neutral as indicated by low C* values throughout the tonal scale. The right-hand-side of Figure 5 compares gray balance from a set of fixed CMY dot area combinations, as defined in the IT8.7/3 (basic) color block. In this case, the press sheet ( gray dash line) is more neutral than the Approval (solid black line). This evidence, alone, suggests that achieving color predictability by means of gradation adjustment between a proof and a press sheet is not sufficient. More research and testing are necessary to find out if gradation adjustments that satisf y gray balance requirements will achieve color predictability between two printing devices. A color proofer often has a larger color gamut that uses a brighter substrate and a different marking engine than a press, e.g., an ink jet printer. In this case, color management is used to convert the file from GRAVURE/October 2006


Research the press color space to the proofer color space. Examples of such an approach are evidenced in many certified SWOP proofing systems listed in the IDEAlliance Web site at Color rendering intent impacts color predictability in design-to-print and in color proofing workflows. Perceptual color rendering intent is typically used for RGB-to-CMYK conversion. Absolute colorimetric rendering is used in the press-toproof workflow if the white point of the proof is whiter than that of the print; otherwise, relative colorimetric rendering is used if the white point of the proof is the same as that of the print.

Evaluating Color Predictability The evaluation of color predictability is complex by two factors: (1) color imaging constraints, and (2) human vision and psycholog y. Below offers some explanations. We use color imaging tools, e.g., digital cameras and scanners, to capture

Literature Cited

“Reference Printing Conditions: What Are They & Why Are They Important?” by David Q. McDowell, The Prepress Bulletin, IPA, March/April 1999. Real World Color Management, by Bruce Fraser, Fred Bunting, and Chris Murphy, 2nd edition, Peachpit Press, Berkeley, CA, ISBN 0-321-26722-2, 2005. Test Targets 5.0, School of Print Media, Rochester Institute of Technology, 2005 (available as a PDF from “Gravure Research Agenda: Achieving Repeatable Color in Packaging Printing,” by Robert Chung, Gravure, June 2006, pp. 44-49. Calibrating, Printing and Proofing by the G7™ Method, Version 6, IDEAlliance, August 2006 (available as a PDF from 50

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color from the scene or photographic materials. We use printing presses to render these color images in high volume. Due to the fact that the color gamut of the press is smaller than that of the real-life scene, we use color management tools to come up with compromises. The compromises are usually in the form of a reduced lightness range, which reduces the colorfulness due to constraints in color printing. We then use the color proof to communicate what is to be expected to designers or print buyers. Print buyers usually don’t know such things as color reproduction constraints. Color, being a visual sensation, is hardwired into the brain. Ever ybody can see color. However, the perception of color is subjective. When there are differences in opinions, print buyers will always have the final say, thus making the evaluation of color predictability complex. Below are recommended practices when evaluating color predictability for spot color and for pictorial color images. •In order to make spot color predictable from press run to press run, the key control point is in color measurement and ink formulation. This means that the action is in the ink mixing stage and not in the pressroom. •In order to make spot color predictable in a color proofing workflow, this author recommends the following : (1) recognize how critical the color match should be for spot colors, e.g., logo and brand colors, from the customer; (2) establish visual tolerances when possible; (3) use ∆E as a key measure of color matching performance; ∆E(2000) is a better metric than ∆E(ab) because

it correlates closer to visual perception (see a demonstration on page 59 of the Test Targets 5.0 publication from RIT); (4) some spot colors can be matched by four-color proofers; more spot colors can be matched by six- or seven-color proofers provided that color management practices are based on repeatable color platforms; and (5) there are some spot colors and metallic colors that a color proof cannot predict. •In order to make pictorial color images predictable from press run to press run, we need to ensure color repeatability within the press run. In order to make pictorial color images predictable between two different printing platforms, we can calibrate one device to conform to the reference without altering the data file. Alternatively, we can color manage the data file to reconcile color differences between the two different printing conditions. •In order to make pictorial color images predictable in a color proofing workflow, the author recommends the following : (1) visual match of pictorial images is the key measure of performance; (2) standard viewing condition and the color normality of the ‘judge’ must be verified; (3) only use the color proofing system that has been certified; and (4) insist that the reference press sheet is also certified. To learn more about how to certif y a press run, read the article, “Gravure Research Agenda : Achieving Repeatable Color in Packaging Printing” (Chung , 2006).

Summary Achieving color predictability hinges on our ability to answer two questions: “When do things become predictable?” and “When do things

Research become unpredictable?” The answer to the first question is, “Doing the right thing all the time.” Specifically, we need to (a) calibrate imaging devices, including input, display, proofer, and press, (b) print by numbers to demonstrate device repeatability, and (c) enable color management technolog y to preserve color as contents are passed from device to device in a digital workflow. In addition, we need to communicate with the customer regarding his color requirements. The answer to the second question is, “Leaving process and workflow unattended will make things unpredictable.” Color anarchy, the oppo site of predictable color, is an interpretation of Murphy’s Law — if

color can go wrong , it will. Similar to seeing through many glass windows, the clarity of the view diminishes if only one window is dirty. This also points out the importance of process control and verification of conformance as defined by the customer.

Acknowledgment The author wishes to recognize the Films Business Division of the ExxonMobil Chemical Company for sponsoring the project on repeatable and predictable color. He also wants to thank his colleag ues Frank Cost, Bill Garno, Bill Pope, and Fred Hsu at Rochester Institute of Technolog y for their collaboration and continuing support of the project.

About the Author Bob Chung is a professor in the School of Print Media, Rochester Institute of Technolog y. Chung was named the RIT Gravure Research Professor in 2004 with the mandate to develop a gravure research agenda and curriculum to help students understand the gravure pro cess and explore career opportunities in the gravure industr y. Chung was the recipient of the Michael H. Bruno Award, given by the Technical Association of the Graphic Arts in 2006. He is interested in your comment regarding this article and any suggestion that you may have to further gravure research and scholarship. Visit his web site at www. or email him at r

GRAVURE/October 2006



Smart Phones Are new phone/PDA hybrids right for your business?

By Allison Eckel


n the final episodes of the NBC drama The West Wing earlier this year, one presidential campaign manager was shown so dependent on the instant message feature of his BlackBerry smart phone by Research In Motion (RIM) that when he misplaced it, he nearly had a nervous breakdown. Product placements in television shows are designed to have art lead life; giving the latest tech to admired characters inspires those watching to adopt it. In this portrayal of Internet-enabled cell phones, however, art was imitating life, not leading it. GAA Cylinder Society Member Cathy Merolle has been using a BlackBerry for about 18 months. As director of operations, manufacturing, and distribution for Hearst Magazines, NYC, much of

Merolle’s work life consists of meetings and on-the-go attention to last-minute details. Although she uses a separate cell phone — “I just prefer it that way,” she admits — Merolle says that the BlackBerry device allows her to refer to e-mail while speaking to someone and to stay in the loop in her fast-paced job. “The BlackBerry is synchronized to Lotus Notes, so the Lotus Notes calendar and address book automatically download into the BlackBerry. I update my business calendar a million times a day. The BlackBerry stores all my personal and business contacts, plus a lookup table provides access to the Hearst directory. Of course, our print vendors addresses are included, and I can use it to contact them if I’m home at night or on the road.”

This level of organization sans sticky notes is what made the early personal digital assistant (PDA) devices, like the Apple Newton the PalmPilot, such breakthroughs. Now, roughly 10 years later, PDA technology has evolved several generations to today’s Internet-enabled PDA/cellular phone/walkie-talkie/MP3 player/digital camera models. Of course, not every model contains every capability, but the functionality of today’s devices is astounding compared to their, well, ancestors. Of course, stand-alone cell phones and PDAs continue to progress along with these new do-it-all devices. Deciding which will work for your business is not such an easy task. Especially if your need includes time management.

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Saavy A Cornucopia of Features All of the devices offered in the chart on page 57 integrate cell phone and PDA features such as contacts and datebook. They also support Bluetooth wireless ear pieces, which let you talk on the phone while looking at its screen, perhaps reviewing an e-mail attachment. That is the key to this “3G” technology. As the third generation of mobile phone technology, it adds non-voice data capabilities — information downloads, e-mail, text messages, etc. — to the voice data. However, they do not all support the same broadband network. Some adhere to Ev-DO (1x Evolution-Data Optimized), a wireless radio broadband data standard that has been adopted by all of North America, pieces of South America, Australia/New Zealand, Japan and Korea, Russia, Latvia, the Czech Republic, and Romania. However, just as with DVD players, Europe is on a different standard. That was Generation 3. Throughout the summer of 2006, countries all over the world began adopting a new mobile technology protocol: High-Speed Downlink Packet Access (HSDPA). Welcome to 3.5G. In the U.S., only Cingular Wireless currently offers HSDPA. Branded “Broadband Connect,” it offers download speeds of 400–700 kbits/ second with bursts that can reach to 1 Mbit/s. This does not mean that the other U.S. carriers are behind the curve. There is still enough access in 3G devices to suit most users for as long as wireless carriers support its network. However, if your business takes you overseas, especially


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Clockwise from right: BlackBerry 7130c, Cingular 8125, BlackBerry 8700g, Motorola Q, and Palm Treo 700p. Not shown actual size or proportion.


A selection of the vast offerings in today’s smart phone market Blackberry 8700g

Blackberry 7130c

Palm Treo 700p

Palm Treo 650

T-Mobile Sidekick 3

Motorola Q

Cingular 8125





GSM/GPRS or Edge

GPRS/ Edge

1x-EvDO/ aGPS



850, 900, 1800, & 1900 MHz

850, 900, 1800, & 1900 MHz

800, and 1900 MHz

850, 900, 1800, & 1900 MHz

850, 1800, and 1900 MHz

800 and 1900 MHz

850, 900, 1800, & 1900 MHz

Corporate E-mail Integration




Yes with Blackberry Connect

Microsoft Exchange Server 2003

Operating System



Palm OS 5.4 Garnet

Palm OS 5.4 Garnet and Blackberry Connect

Windows Mobile 5.0

Windows Mobile 5.0








Internet Browser



Palm’s Blazer


Internet Explorer Mobile

Carriers Include



Sprint, Verizon

Cingular, Sprint, Verizon


Sprint, Verizon





Physical Features Dimensions




4.3X2.7X0.7 4.5X2.2X.7 4.7OZ






320x240 Light-sensing

240x260 Light-sensing

320x320 Touch

320x320 Touch



Phone/ QWERTY combo







Expansion Slot







5.3oz 320x240

320x240 Color Touch

QWERTY slides away


QWERTY slides away


64MB Flash

64MB RAM/ 128MB Flash



















Please note: The above is offered as a guideline only. Information is subject to change and may be dependent on the capabilities and settings of the service provider’s networks. Blank fields in the table indicate missing or unavailable information.

GRAVURE/October 2006


Savvy to Europe, consider a device claiming to be a “world phone,” and investigate how economically it will communicate with your base and your clients. Additional features to consider is whether the phone can talk with your corporate e-mail server — or if you even want it to. Currently, BlackBerry, Palm Treo (with BlackBerry’s solution), and Motorola Q (with Microsoft Exchange Server 2003) offer e-mail integration beyond the POP3 standards like Yahoo, Hotmail, etc. Corporate integration means seamless connection, whether you are at your desk, at the water cooler, at a conference, at the grocery store, or at your kid’s game. A message comes in, you fire off a response, the device goes back into hiding. You have kept up with business wherever you are and few people even noticed. Each brand’s device offers different physical attributes that may not appeal to everyone. The Palm Treo and Cingular 8125 have touch screens while the others rely solely on track wheels and buttons. Although easy to use, the down side to touch screens can be their lifespan.

Poised more for personal than business use, T-Mobile’s trendy Sidekick 3 is popular among teens with means.


Most smart phones offer an expansion slot for additional memory or software. Of the models featured here, the two BlackBerries by RIM do not offer a card slot. Of course, additional software can be downloaded when the phone is connected to a computer.

tional politico from The West Wing didn’t understand that. By integrating phone and PDA, we can work almost when, where, and how we want to.

Some of the phones can do extra work as wireless modems for laptops. Some offer integrated cameras for snapping Web-ready pics. Most offer support for MP3 audio files, enabling you to listen to the latest podcasted white paper while answering e-mails on the train ride home. There was a time when being more connected with work was a bad thing. But the latest smart phones encourage us to work smarter rather than harder. That fic-

Podcast Primer Are you ready for the new white paper? “White papers — there just isn’t enough time in the day to read all of them I’m interested in! I do have time when commuting to work, mowing the lawn, exercising, etc., but I certainly can’t read then. I can, however, listen. I DO have extra ‘ear time.’ If the white paper information is available in a podcast format, I can listen.” Those statements were made by Ted Demopoulos in an interview with newsletter White Paper Source, which described Demopoulos as a podcast expert. His sentiments are being echoed throughout the business world as podcasts increase in popularity. In August, Kodak began a podcast series in lieu of a white paper, which deals with how to build a Kodak unified workflow solution.

With each installment clocking in at 10 minutes, Kodak customers can digest targeted information anywhere, any time. Apple launched its podcast directory June 28, 2005 with a library of 3,000 files. Two days later, the directory processed 2 million free subscriptions to that content. If you have not yet tried podcasts, it’s now time. First download free software such as Apple iTunes (v4.9 or later), or Juice (http:// juicereceiver.sourceforge. net). Then pick a podcast to download and listen on your computer or transfer its MP3 file to a portable MP3 device, and hit the road. Look for podcasts from the GAA’s Intelligent Printing & Packaging Conference at

GRAVURE/October 2006


Looking for Contributing Authors... GRAVURE welcomes article submissions from members and nonmembers alike.

Have you conducted research that others in the industry should know about? Does your company have a new product on the market that features state-of-the-art technology? Is your company producing a product that has made people stand up and take notice?

Contact Allison Eckel Hatch Laura Wayland-Smith Editor Editor-in-Chief 609.346.8020 315.589.8879 GRAVURE/June 2006

June 2006.indd 65


5/4/06 9:31:27 AM


It’s All About the Risk

By Dave Kahle


ometimes it is so frustrating. You know you have a better product than that which your prospect is currently using. Your price is attractive, your service is outstanding. If your prospects would switch to your solution, you know they’d be delighted. You’d save them money, smooth out their processes, reduce their inventory and generally make their lives simpler.

you and your customer. Because risk rises out of fear, risk is often not mentioned. To acknowledge risk is to admit fear. To admit fear is, in many people’s minds, to expose weaknesses. No one wants to look weak.

So, why won’t they switch? Are people really that stupid? Or, is it you? Did you do something to put them off ?

2. “What happens to the person making the decision, if he makes the wrong one?”

While there are some circumstances where the answers would be yes to the questions above, the most likely answer is something totally different. The reason they won’t switch is likely not their IQ, nor your deodorant. It is the risk!


GRAVURE/October 2006

Risk is the answer to these two questions: 1. “What happens to the company if they make the wrong decision?”

Risk is the combination of the financial, social, emotional, and time costs that the company and the individual decision-maker will bear as a result of making a mistake.

Risk is several things. First, it is often the number one issue in the mind of the customer, particularly when the account has no history with your company. That makes it the number one issue to address in the sales process.

Here’s how I help people in my seminars understand risk. Two examples. Let’s say that on the way home tonight, your spouse calls you on the cell phone and explains that some friends are coming over for the evening. You need to stop at the grocery store on the way home and pick up some disposable cups so that you’ll have something in which to serve the drinks.

Risk is what the customer perceives it to be. In other words, it’s not anything quantifiable, like the price or delivery of your offer. It’s not objective or tangible. Instead it is much more insidious, lurking underneath almost every conversation between

You stop at the grocery store, rush in and see brand A and brand B. You select brand B, scoot through the express lane, and arrive home just a few moments before your guests are scheduled to arrive. Your spouse has a pitcher of Margaritas mixed


up, and you pour yourself one in the disposable cup you just bought. As you raise it to your lips to take a sip, you discover a leak in the bottom. You quickly grab another cup, pour the contents of the defective cup into that one, and raise it to your mouth. Oops! A leak in that one, too. One after the other, you discover that every one of the cups you bought is defective. What price are you paying for your mistake? I don’t know about you, but in my house, I’d be the recipient of some negative emotion from my spouse. There would be a social and emotional price to pay. I’d also have to invest additional time running back to the store to fix the problem with another bag of disposable cups. And, I’d have to pay for them, so there would be some financial costs. All of this over a simple little purchase, at which you made a mistake. Even so, when you compare the risk of this decision with all possible decisions you could make in your life, this one has relatively little risk. Here’s a simple exercise to help you understand this concept. Draw a short vertical line. At the top of the line write the number 25. At the bottom, write the number zero. Now on a scale of 0 – 25, where would you put the risk of buying a package of disposable cups? It’s close to zero.

Now, let’s compare that with a risk on the other end of the equation. For a number of years, I had an international adoption agency as a client. Consider a young lady in a crisis pregnancy. What is the risk involved as she contemplates releasing her unborn child to adoption? Certainly a lifetime of consequences for at least four people. On our 0 – 25 scale, most people would rate it as a 25. This risk is at the opposite end of the spectrum. The point here is that different decisions carry with them different degrees of risk. Now, put yourself in the shoes of the individual who is making the decision to buy your products. What happens to that person, if he makes a mistake? Now I know you are thinking that you and your company will make it right, so that there really is no risk. But that’s your perspective, not your customer’s. He doesn’t know that you’ll make things right. Even if you say it, he still doesn’t necessarily believe it.

Risk is often the number one issue in the minds of your customers.

So, put yourself in his shoes, and see the situation through his eyes. On the 0 – 25 scale, how much risk does he accept when he says “yes” to you? Here’s an easy way of calculating it. Just ask yourself what happens to that individual if you, or your company, mess up. GRAVURE/October 2006



Hopefully, you now have a different perspective on that prospective customer for whom your pricing is attractive, your product is better; your net impact on the customer would be positive, but who won’t buy. It’s not about the price, it’s not about the quality, and it’s not about the service. It’s all about the risk! If the risk to that person is high, the way to make the sale is to reduce that risk. Here are three strategies for reducing the risk.

The greater the relationship, the lesser the risk.

1. Develop a closer personal relationship. The greater the relationship, the lesser the risk. The lesser the relationship, the greater the risk. That’s why they would prefer to buy a less effective product at a higher price from the salesperson who has been calling on them for years. Focus, not on reducing the price, but rather in increasing the relationship. 2. Make the deal tangible. The more vague and intangible the purchase, the more risky it is. Take all the imagination out of the buy. Bring them into your facility so they can see that you really do have an office/production facility. Take them to a location where the machine is being used by someone else. Hand them certificates of warranty instead of just telling them. Show them pictures of the product being used. Look at every aspect of your offer, and think about how you can make this piece more tangible and objective.


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3. Use Proof. What is “proof ?” It is someone else, other than you, saying something about your product, company, or service. Proof is letters of recommendation from other customers, photographs of other customers using your product or service, testimonials, case studies, lists of clients, third party studies, copies of articles from trade journals, etc. Anything you can find that in any way adds substance by someone else, even if it is remote and only distantly connected to your offer, will go a long way to reducing the risk. The concept of risk and its role in the buyer’s mind is one of the most powerful concepts in the world of B2B sales. Taking it into account and planning to reduce the risk of every decision will be one of your most powerful sales strategies. About the Author Dave Kahle, the Growth Coach. is a consultant and trainer who helps his clients increase their sales and improve their sales productivity. Dave has trained thousands of salespeople to be more successful in the Information Age economy. He is the author of over 500 articles, a monthly ezine, and six books. Ten Secrets of Time Management for Salespeople was recently released by Career Press. You can join Dave’s “Thinking About Sales Ezine” at


President George Bush Signs H.R. 4: The Pension Protection Act of 2006 The following is excerpted from his signing speech August 17: Many Americans work for private companies that offer traditional pensions, and most of those companies are meeting their obligations to their employees and their retirees. Yet, some businesses are not putting away the cash they need to fund the pensions they promised to their workers. These companies get into financial trouble and go bankrupt, their underfunded pension plans can leave some retirees with checks much smaller than the ones they were promised. The federal government has created an insurance system for businesses offering private pensions, and that insurance is funded by premiums collected from these employers. When some businesses fail to fund their pension plans and are unable to meet their obligations to their employees, it puts a strain on the entire system. And if there’s not enough money in the system to cover all the extra costs, American taxpayers could be called on to make up the shortfall. Every American has an interest in seeing this system fixed, whether you’re a worker at a company with an underfunded pension, or a taxpayer who might get stuck with the bill. The Pension Protection Act of 2006 will help shore up our pension insurance system in several key ways. It requires companies who underfund their pension plans to pay additional premiums. It extends the requirement that companies that terminate their 64

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pensions must provide extra funding for the system. This legislation insists that companies measure their obligations of their pension plans more accurately. It closes loopholes that allow underfunded plans to skip pension payments. It raises caps on the amount that employers can put into their pension plans so they can add more money during good times and build up a cushion that can keep pensions solvent in lean times. Finally, this legislation prevents companies with underfunded pension plans from digging the hole deeper by promising extra benefits to their workers without paying for those promises up front. The problem of underfunded pensions will not be eliminated overnight. This bill establishes sound standards for pension funding, yet,

in the end, the primary responsibility rests with employers to fund the pension promises as soon as they can. The message from this administration, from those of us up here today, is this: You should keep the promises you make to your workers. If you offer a private pension plan to your employees, you have a duty to set aside enough money now so your workers will get what they’ve been promised when they retire. In addition to reforming the laws governing traditional private pensions, the bill I signed today also contains provisions to help workers who save for retirement through defined contribution plans like IRAs and 401(k)s. These savings plans are helping Americans build a society of ownership and financial independence. And this legislation will make it easier for workers to participate in these plans. It will remove barriers that prevent companies from automatically enrolling their employees in these savings plans, ensure that workers have more information about the performance of their accounts, provide greater access to professional advice about investing safely for retirement, and give workers greater control over how their accounts are invested. Finally, this bill makes permanent the higher contribution limits for IRAs and 401(k)s that we passed in 2001, and that will enable more workers to build larger nest eggs for retirement.


A Look into the Pension Protection Act of 2006 By Mary Dalrymple, Associated Press


resident Bush has signed new rules to prod companies into shoring up their pension plans and offered strong words for corporate America: “Set aside enough money now.” The massive legislation reflects the evolution of workers’ retirement benefits — the decline in traditional pensions that give retired employees a fixed payment each month and the rise of defined-contribution savings plans that rely on workers to build retirement assets. It could also save taxpayers from funding a multibilliondollar bailout of the federal agency that insures pension plans. Some critics, such as the Pension Rights Center, say the changes do nothing to stop companies from freezing their pensions and, with time, will weaken the pension system.Bush seemed to recognize that, and urged companies to do their part on their own. With its hundreds of pages, the bill seeks to strengthen traditional defined-benefit plans and requires companies to tell workers more about the health of their pension programs. It also nudges workers into putting more money away for their own retirement. It aims to boost the 30,000 defined-benefit plans run by employers that are now under funded by an estimated $450 billion. Those plans must reach 100 percent funding, up from the current 90 percent requirement, in seven years. Seriously under funded, “at risk” companies must contribute at a faster rate and

meet their obligations, three years longer than other companies. An additional change gives companies legal ground for hybrid plans known as cash balance plans, which have been challenged as discriminating against older workers. The AARP said the bill does not redress that potential discrimination. face certain restrictions, such as a ban on increasing benefits. Lawmakers allowed workers to contribute more to their personal retirement savings accounts, such as IRAs and 401(k)s, in future years. Employers can encourage their workers to save by automatically enrolling them in 401(k) retirement accounts. Financial firms will get greater leeway to offer advice to those 401(k) and IRA savers on how best to invest their retirement nest eggs. Lawmakers singled out financially struggling airlines for help when drafting the new rules. Airlines in bankruptcy proceedings that have frozen their pension plans, an act that stops participants from getting new benefits, get an extra 10 years to meet their funding obligations. That specifically helps Northwest Airlines and Delta Air Lines. Other airlines could use those provisions if they freeze their pension plans. Two airlines with active defined-benefit plans, American Airlines and Continental Airlines Inc., nevertheless get 10 years after the new funding rules go into effect to

To the benefit of all taxpayers, lawmakers hope the bill puts the Pension Benefit Guaranty Corp. on more stable financial footing. The federal agency, which insures pension plans, has deficits of $22.8 billion, stemming mainly from taking over defunct steel and airline plans. The agency runs on company-paid premiums and interest earnings, but some worry that a rash of pension terminations could mean an expensive taxpayer bailout. Lawmakers also wrote in special items for specific industries. Among them, defense contractors won a three-year grace period before being required to comply with the new pension funding rules. They argued that their government contracts don’t provide enough flexibility to cover a sudden spike in pension costs. Several unrelated items found their way into the bill, including a package of changes to the rules for charities and charitable donations. It also paved the way for the $50 million Going-To-The-Sun road in Montana. The office of Sen. Max Baucus, D-Mont., said the project was approved in the 2005 highway spending bill but the money had been held up by a technicality. GRAVURE/October 2006



Workplace Awareness Campaigns for Q4 Whether to help your employees or encourage a little corporate activism, GRAVURE magazine hopes the following list will provide you with valuable resources and inspiration. More events and resources are available at

October 1–31 National Disability Employment Awareness Month U.S. Deparment of Labor (866) 633-7365 1–31 National Breast Cancer Awareness Month (312) 596-3400 1–31 Healthy Lung Month American Lung Association (212) 315-8700


GRAVURE/October 2006


1–31 Dental Hygiene Month American Dental Hygienists’ Association (800) 243-ADHA

1–30 National Family Caregivers Month National Family Caregivers Association (800) 896-3650

1–31 Eye Injury Prevention Month American Academy of Ophthalmology (415) 447-0213

16 Great American Smokeout American Cancer Society (800) ACS-2345

2–6 Drive Safely to Work Week Network of Employers for Traffic Safety (888) 221-0045 16 World Food Day (202) 653-2404

December 3–9 National Handwashing Week Henry the Hand Foundation (513) 769-3660

Savvy Global Survey of 49,000 Employers Paints a Rosey Picture for Most Labor Markets in Q4 According to the Manpower Employment Outlook Survey of more than 49,000 employers in 26 countries and territories released Sept. 12, employers in most major labor markets expect to hire in the fourth quarter at a pace equal to, or stronger than, the same period last year, casting a bit of doubt on popular public sentiment of gloomy days ahead. Survey results reveal brighter prospects ahead for job seekers in Germany and Italy in the next three months, and steady hiring plans through the end of the year in the United States. “U.S. employers are telling us they will continue to hire through year-end at the same solid pace seen over the past 10 quarters, despite the wariness that we are hearing elsewhere about the economy,” said Jeffrey A. Joerres, chairman and cheif executive officer of Milwaukee-based Manpower, Inc. “We are not seeing the typical softening of the labor markets in Europe that we normally see in the fourth quarter,” says Joerres. “In Germany and Italy, employers are notably more optimistic about adding employees in the fourth quarter than they have been for quite some time.” Manpower’s quarterly survey found the strongest fourth-quarter hiring prospects globally are expected in Peru, India, Singapore, Hong Kong, and Australia. “The Asia Pacific labor markets appear to be picking up steam, with employers in Australia, China, and Singapore saying they will accelerate hiring from both the third quarter of 2006 and the fourth quarter of last year,” says Joerres. “In China, the strongest hiring activity is expected in the Transportaion and Utilities industry sectors, where aviation, cargo, and container handling companies continue to see growth.” Of the 13 countries surveyed in the Europe, Middle East, and Africa (EMEA) region, employment expectations are strongest in

South Africa, Ireland, Norway, Austria, and Sweden. Compared to the fourth quarter of 2005, the employment picture has improved in nine countries and weakened in just two — Spain and France, with the latter reporting the weakest hiring expectations in the region and globally. Conversely, employers in Austria, Italy, and Germany reported their most optimistic hiring plans since the surveys began in these countries in 2003. In the Americas, employers are reporting strong, stable outlooks with the most optimistic hiring plans found among Peruvian employers. The survey speculates that thes respondents are likely encouraged by the business-friendly reforms promised by a newly elected government. Canadian employers anticipate the strongest hiring activity in six years and Mexican employer optimism equals that of its northern neighbors. “Hiring expectations among U.S. employers in the key sectors of Manufacturing, Services, and Wholesale/Retail Trade remain stable from both third quarter and last year at this time,” reports Joerres. The next Manpower Employment Outlook Survey will be released in December to report on the hiring expectations for the first quarter of 2007.

Publishers Report Best Biz Conditions Since 2000 The results of Trend Watch Graphic Art’s Summer 2006 Publishing Survey show that the Business Conditions Index for all publishing companies has risen slightly to 90.45 from 89.91 a year ago. This is the highest the Publishing BCI has been since winter 2000/2001. TWGA Business Conditions Index (BCI), All Publishing Companies, 2002-2006

Source: TWGA Publishing Historical Database

This rise in the BCI was largely driven by catalog publishers and book publishers, who reported generally good business conditions in the past year. Magazine publishers were down a bit from a year earlier, but are still reporting generally good conditions. Catalog publishers have done a successful job of implementing a multi-channel marketing approach, and magazine publishers are starting to reap rewards with a similar multi-pronged approach to publishing that balances print and non-print media. As a result, optimism is up, with more publishers expecting better business conditions next year than did a year ago. Still, top challenges remain print-based (the costs of paper, printing, and postage) and top opportunities remain Internet-based, and we expect “multi-channel marketing” to continue to be the rule rather than the exception in the coming year. Excerpted from TWGA Publishing #18 GRAVURE/October 2006


Gravure Education Foundation

GEF Annual Appeal

The Foundation of Gravure’s Future Begins with You! A gift to the Gravure Education Foundation will help develop the future leaders of the printing industry. Your gift to the GEF will support: • Educational grants to colleges and universities across the U.S. • A comprehensive program of student scholarships • Gravure Day events at universities across the U.S.

Make Your Gift to the GEF Annual Appeal Today!

Call the GEF at 585.436.2150 315.589.8879 or visit to make your commitment to building gravure’s future leaders! “An investment in knowledge always pays the best interest.” — Benjamin Franklin


Sonoco Donates $2.5 Million to Clemson University for New Packaging Institute By Peter Kent, Clemson Univ.


he gift from the Hartsville, S.C.based global packaging leader forges a powerful learning and economic development resource for South Carolina. The proposed institute will be the only one of its kind in the nation. The planned institute will provide resources for students of Clemson to enhance their opportunities for successful careers in packaging, printing, and allied fields. Research work within the institute will fall into four broad categories: research, testing, and product development; training; student and faculty projects; and short courses and special programs. The institute will promote consumer and environmentally superior packaging design development, printing-imaging technologies, and printing-packaging systems to enhance the reusability, traceability, and sustainability of paperboard, film, and corrugated paperboard packages. Packaging is a yearly $100-billion-plus business, based on gross sales figures, making it the third largest industry in the United States. More people work in packaging and packaging operations than any other business area in the nation. “Sonoco has been a long-standing friend of Clemson,” says university President Jim Barker. “This gift creates an extraordinary investment in education, research, and service to a high-tech industry.” The funds will be used to help pay for construction of a facility to house components

of the institute. Additionally, there are commitments of gifts-in-kind for technology support of the institute. Program leaders foresee the need for endowed chairs to teach and direct the momentum of the institute: two positions in packaging science and one in graphic communications. The institute will be self-sustaining with revenue derived from activities. This gift is not Sonoco’s first to the university. In 1992, the company provided $500,000 for a laboratory that was dedicated as the Sonoco Packaging Science Laboratory in 1993. “We understand the value of a research university partnership,” says Sonoco President and Chief Executive Officer Harris E. DeLoach Jr. “Preparing the next generation of packaging and graphics professionals is vital. Research drives change and we have to be able to change to compete more effectively. We are changing the way the world sees packaging, changing the way the world sees us.” Sonoco was founded in 1899 as the Southern Novelty Company. Its first product was a cone shaped paper yarn carrier. Today, Sonoco provides industrial and consumer packaging solutions to customers in a wide array of industries in more than 300 operations on five continents. Making the changes in the two departments will fall on Ron Thomas, packaging science department chairman, and

Sam Ingram, graphic communications chairman. The programs have similar structures, relying on business advisory boards to guide curriculum, hands-on laboratory experience, and internships. Both departments have nearly 100-percent job placement among their graduates. “Needs drive change,” says Thomas. “Packaging technology is evolving rapidly, and Clemson is in the midst of that evolution. Clemson is the only university in the Southeast — and one of only four in the nation — that offers a four-year program leading to a Bachelor of Science degree in packaging science.” Ingram agrees that Clemson is positioning the programs to continue their leadership. “The graphics program is growing in demand — it’s already one of the largest of its kind in the country,” he says. “From the very beginning of both programs, the faculty entered partnerships with industry where both sides benefit. The departments gain industry input on technique and equipment innovations, receive donated equipment, and acquire a nationwide network of employers eager to hire students.” The graphic communications department currently has 350 undergraduates and 15 graduate students enrolled and 16 faculty members. The packaging science department has 150 undergraduates and nine graduate students enrolled and 10 faculty members. GRAVURE/October 2006



Dalim Donates Full Suite of Automation Solutions to RIT


ehl, Germany-based Dalim Software, a developer of automated professional production workflow software for prepress, print, packaging, advertising, and publishing, has donated an entire suite of Dalim Software solutions, including the DALiM MiSTRAL project management and job tracking system, DALiM TWiST production automation software and DALiM DiALOGUE online soft proofing server application

to Rochester Institute of Technology’s School of Print Media, Rochester, N.Y., for the school’s educational programs. Systems installation and training was kindly provided by Dalim Software reseller, Blanchard Systems, New Orleans.

RIT has a number of courses where the capabilities of the DALiM TWiST workflow solution would enhance student learning through their study and application of collaborative and distributed workflow Gravure Days Calendar systems. The faculty expects to find the 2006 new products’ most in-depth applications in courses that cover Oct. 4 Central Missouri State Unversity aspects of production workflows utiOct. 25 Murray State lized in publication, imaging, packaging, Oct. 30 Western Michigan University and other forms of graphic media. RIT Nov. 1–2 University of Wisconsin–Stout also intends to use Dalim Software solutions to produce 2007 Reporter magazine, RIT’s weekly student publication. Jan. 24 California Polytechnic University

March 7

Pittsburg State Univeristy

March 27

Rochester Institute of Technology

For updates, visit the Gravure Education Foundation online at 70

GRAVURE/October 2006

“As production automation becomes more prevalent and, at the same time, more complex, we consider it important for our students

DALiM TWiST workflow automation solution

to develop a strong proficiency in integrated and comprehensive solutions,” remarks Patricia Sorce, Chair of RIT’s School of Print Media. “We are grateful to Dalim Software for their generous donation. With the help of advanced workflow systems such as those provided by Dalim Software, all of our students will have access to a broad range of capabilities and user interfaces of workflow solutions.” “Through our work over the years with a number of RIT alumni, we have come to respect the technological knowledge that RIT’s School of Print Media imparts to its students,” comments Dr. Carol Werlé, Dalim Software CEO. “With our donation, we are delighted to help prepare students to manage the sophisticated systems they are likely to encounter when they enter the workforce.”

GRAVURE/October 2006



Time to Toast...


GRAVURE/October 2006


...the 2006 Gravure Industry Persons of the Year Hard working. Dependable, Reliable. The Gravure Industry Persons of the Year embody all of those qualities. They are like solid foundations for their respective value chains. Now is the time for their colleagues and service suppliers to acknowledge their hardwork and honor them for being the rocks that they are. Each year, the membership of the Gravure Association of America nominates deserving members of the industry and the board of the Gravure Education Foundation, processes the entries. This year, GAA members have selected Paul Steen, Target Corporation, and John Yuko, Armstrong World Industries. These men will be feted during a sumptuous luncheon at the Ritz-Carlton Hotel in Chicago October 16. Turn the page to read more about your 2006 Persons of the Year.

GRAVURE/October 2006



Paul Steen

Director of Print Production Target Corporation


aul Steen is Director of Print Production for Targ et, a $50 billion retail company operating over 1,400 stores across the U.S. He beg an his employment at Targ et in 1984, working in both the creative and production areas of marketing . Over the past 20 years, his team has g uided the production of the Targ et newspaper insert program 76

GRAVURE/October 2006

from a small circulation printed both web offset and gravure to a weekly circulation well in excess of 50 million, all printed gravure. While manag ing the internal print production area at Targ et, his team worked closely with gravure industr y resources to grow their weekly insert program that is now known as the second most widely read part of Sunday newspapers after the comics.

Target implemented an extensive paper trialing/testing program for SC papers that has positively influenced suppliers of gravure SC paper in both North America and Europe. Steen is a member of the GAA’s Gravure Catalog and Insert Council and has continuously been involved with the GCIC conference since its beginnings. He has been active in supporting the GEF through participation and presentations for Gravure Day.


John Yuko

General Manager Resilient Sheet Operations and Technology Armstrong World Industries


ohn Yuko, General Manager, Resilient Sheet Operations and Technology, Armstrong World Industries, has been a Pennsylvanian most of his life. He graduated from the Pennsylvania State University with an Associate of Science in Mechanical Engineering Technology and a Bachelor of Science in Mechanical Engineering. He also received a Master of Arts in Organization Management from the University of Phoenix. Yuko joined Armstrong World Industries in 1984 in

the Engineering Department. After several years of design engineering, plant engineering, maintenance management, production management, and business unit management assignments in Armstrong’s Building Product and Floor Product Divisions, he moved to Stillwater, Oklahoma, to become the Assistant Plant Manager of Armstrong’s Stillwater Flooring Plant. In 2001, Yuko was named Plant Manager of the Stillwater Plant, with a primary focus to expand the operations to include and

start up a new hot melt calendering process and convert the plant to a continuous operation. Yuko returned to Lancaster in 2004 to head up Armstrong’s Research and Development, Engineering, and Quality Assurance Teams for Armstrong Resilient Floor Products. In November 2005, Yuko moved into his current assignment leading the North American Resilient Sheet Plants, as well as the Research and Development, and Engineering organizations. GRAVURE/October 2006


The definitive resource tool for the gravure industry!

GRAVURE Magazine’s 2007 Buyers’ Guide

Deadline for Submissions: October 9, 2006 If your business is related to the gravure industry, we want to include you in our 2007 Buyers’ Guide. Your listing is free and will be released in the December 2006 issue of GRAVURE and placed in GAA’s online Buyers’ Guide. Take advantage of the opportunity to be included in this must-have annual reference guide!

Please Type or Print Clearly the Information Below: Basics: Company Name: Main Address: City, State, Zip, Country and Postal Code: Main Phone No.:


E-mail Address:

Web Site:

Who You Are:

Please choose the ONE T packaging printer T product printer T publication printer

Category that BEST describes your business: T publisher T ink, coating, pigments supplier T gravure-related service T equipment supplier T paper, substrate supplier T materials supplier

T consultant T digital workflow services T educational institute

What You Do:

Our company offers the following major products and/or services . . . Be specific and include facts that will help prospective buyers distinguish you from competitors. (Limit of 100 words for magazine.)

Upgrade Your Listing & Stand Out from the Crowd! T T T

Add your company logo to your GRAVURE Magazine listing (high-res digital files only) Include your company logo & hyperlink on the GAA Web site Combine both GRAVURE Magazine & GAA Web site offerings

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(We do NOT accept American Express)

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If you are a GAA member, please have your official representative sign this form. If your company is not a GAA member, any company-authorized signature is acceptable. The Buyers’ Guide listing for all companies will be derived from this form. Print your Name and Title: Signature:


Send to: GRAVURE Magazine, 1200-A Scottsville Road, Rochester, NY 14624 Tel: 585.436.2150; Fax: 585.436.7689; E-mail:

Association Stop! Don’t put those clubs away for the winter. GAA’s Catalog and Insert Conference and Premedia Conference are both in sunny Florida this winter. See the Calendar on this page for details. New Environment and Sustainability Council The former Environmental Council of the GAA has been reorganized and will re-launch as the Environment and Sustainability Council. If you or your company is interested in supporting the mission of sustainable business practices, contact GAA for information about how to join the Council. or (585) 436-2150. And stay tuned for the April issue of GRAVURE, which will focus on how the printing industry is turning greener.

Gravure Day Schedule has a New Home The schedule for Gravure Days at the Gravure Education Foundation’s resource center universities has been moved to a new location. These dates and locations now reside in the Education section and can be found this issue on page 70.

Calendar of Events 2006 Oct. 3–5

Intelligent Printing & Packaging Conference Crowne Plaza Hotel, Cherry Hill, NJ

Oct. 16

Gravure Persons of the Year Awards Luncheon Ritz-Carlton, Chicago, IL

Nov. 14–17

Gravure Catalog & Insert Council Conference Naples Beach Hotel & Golf Club, Naples, FL

2007 Jan. 8–10

Premedia Conference Naples Beach Hotel & Golf Club, Naples, FL

March 6–8

Pressroom Technology Conference Augusta Marriott Hotel, Augusta, GA

March 26–30

GAA Basic Gravure Seminar Western Michigan University/Radisson Plaza Hotel Kalamazoo, MI

April 16–20

GAA Annual Convention Hyatt Regency Crown Center, Kansas City, MO

June 19–20

GAA Environmental Workshop Ruttger’s Sugar Lake Lodge, Grand Rapids, MN

September 17–21

Basic Gravure Seminar Western Michigan University/Radisson Plaza Hotel Kalamazoo, MI


Intelligent Printing & Packaging Conference TBD

November 13–16

Gravure Catalog & Insert Council Conference Naples Beach Hotel & Golf Club, Naples, FL

For calendar updates, visit

Next Issue: Focus on Premedia and our Annual Buyer’s Guide GRAVURE/October 2006


Community Vacchiano Takes Helm at X-Rite, Inc. The Board of Directors of X-Rite, Inc., Grandville, Mich., welcomed a new chief executive officer October 1. Michael C. Ferrara will retire from his positions of CEO and member of the board and Thomas J. Vacchiano Jr. will become president and CEO as well as a member of the Board of Directors. Vacchiano was the president and CEO of Amazys Holding AG from January 2001 until its acquisition by X-Rite in July of this year. Ferrara will remain available to consult on the transition through the end of 2006. “The CEO transition was planned as a part of the Amazys acquisition and the timing of the change permits the new leadership team to develop and own the 2007 operating plan,” stated John E. Utley, chairman of the board. “Further, we expect that this clarity of leadership will facilitate the progress of our integration effort.”

Smith of Newsweek Honored with NYU’s Prism Award Richard M. Smith, chairman, chief executive officer, and editor-in-chief for both editorial and business operations at Newsweek, recently received New York University’s esteemed Prism Award, which gives top executives in graphic arts and communications companies a chance to honor industry luminaries such as Smith for their distinguished leadership. NYU’s Master of the Arts in Graphic Communications Management and Technology Program sponsored the 2006 Prism Award and J. Joel Quadracci, president and chief operating officer of Quad Graphics, chaired the luncheon. Smith thinks NYU is doing great work for the entire industry in an era of massive change. At the event, he pointed out

that while the ways that media communicates with readers, and how readers communicate with media, are changing, he remains optimistic about the continued power of print. He also stated that though every new revolution brings fear of erosion of the current business model, the new model now underway offers opportunities to add revenues to support print. “The challenge is to continue earning the trust of the readesr and end-users, no matter what medium we use to communicate with them,” he said. The proceeds of the 21st Annual Prism Award Luncheon will help to fund student scholarships as well as student and program support for NYU’s acclaimed Graphic Communications graduate program.

“X-Rite and its Board of Directors are pleased with the results under Mike’s leadership during the past five years,” continued Utley continued. “His leadership in focusing the company back on the color business and bringing the two leading color solutions companies in the world together will create new and exciting opportunities for X-Rite, its customers, and its shareholders in the future.” “The X-Rite Board is delighted to have Tom Vacchiano as X-Rite’s new CEO,” stated Utley. “His extensive experience in technology companies together with his current track record of creating exceptional value for Amazys shareholders over the last several years is impressive. The Board believes that his vision and leadership are well aligned with the challenges of leading X-Rite to the next level of performance.” 82

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(L to R) Diane Romano, Co-Chair of NYU’s Graphic Communications Management and Technology Program’s Advisory Board; Robert S. Lapiner, Dean of NYU’s School of Continuing and Professional Studies; Smith; Luncheon Chairman Joel Quadracci, President and CEO of Quad/ Graphics; and Terry Tevis, Co-Chair of the Advisory Board.

Community UPM’s Chain of Custody Receives New FSC and PEFC Certificates The implementation of Chain of Custody (CoC) within UPM has successfully continued in the Baltic States, Canada, China, and France. The Changshu paper mill in China and Docelles paper mill in France have received both Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification Schemes (PEFC) CoC certificates. The Miramichi mill in Canada has been granted the PEFC CoC certificate. UPM’s Forestry and Wood sourcing company in the Baltic States and the Otepää plywood mill in Estonia have received the FSC CoC certificate. Chain of Custody is a tool that makes it possible for paper mills to report the share of certified wood included in a paper’s production. To be able to label the products, a continuous supply of certified wood, as well as meeting the other labeling criteria of the forests certification schemes, are required. The availability of certified wood varies from region to region. Currently about seven percent of the world’s forests are certified. The majority of wood used at UPM’s mills is purchased from private forest owners. The forest owner decides on the certification of his forests and which certification scheme is used. All of UPM’s own forests are certified according to local certification standards. UPM has stated its support of all credible forest certification schemes, such as FSC and PEFC. The company aims to increase the use of certified wood in all its mills and to provide credible information on the origin of wood through the whole supply chain — from forest to customer. 84

GRAVURE/October 2006

Verso Paper Acquires IP’s N.A. Coated, SC Papers, Verso Paper, Memphis, Tenn., has completed its acquisition of International Paper’s North American coated and supercalendered papers business for approximately $1.4 billion, subject to certain post-closing adjustments. The deal includes four paper mills: two in Maine, one in Michigan, and one in Minnesota. Verso annually produces approximately 1.7 million tons of coated groundwood, coated freesheet, and supercalendered papers for the N.A. magazine and catalog markets and had $1.6 billion in sales in 2005. Its brands include Advocate, Influence, Liberty, Savvy, Trilogy, and Velocity. “I believe great opportunity lies ahead for Verso Paper,” said L.H. Puckett, company president and chief executive officer. “Our brand is built around energetic people

working together to provide great products and services to our core customers. Verso Paper will build upon this considerable strength with an even sharper focus.” In addition to Puckett, Verso Paper’s senior management team includes Michael Weinhold, senior vice president, sales and marketing; Lyle Fellows, senior vice president, manufacturing; and Robert Mundy, senior vice president and chief financial officer. Each member of the senior management team held a leadership role in International Paper’s coated and SC papers business. “Verso actually means ‘the other side of a sheet of paper’,” Puckett explained. “As we enter the other side of the transition to a stand-alone company, we build on a wellestablished foundation.”

Stora Enso Acquires Brazilian Coated Paper Mill from International Paper Stora Enso, Wisconsin Rapids, Wis., has finalized its acquisition of the Vinson Industria de Papel Arapoti Ltda. and Vinson Empreendimentos Agricolas Ltda. from International Paper. The deal comprises a paper mill producing coated mechanical paper (205,000 tons annual capacity), a sawmill (150,000 m3 sawn timber annual capacity), and approximately 50,000 hectares of land out of which approximately 30,000 hectares are productive plantations. The enterprise value is approximately $420 million with about half of the value attributable to paper business, including tax

credits of $10–15 million. This equates to an acquisition cost of approximately $1,000 per ton paper capacity. In 2005, the companies acquired had net sales of $228 million, 76-percent of which came from the coated mechanical paper business. The paper mill will be incorporated into Stora Enso’s Publication Paper division and is the main focus of the acquisition. The sawmill and plantations will be incorporated into Stora Enso’s Forest Products division.

Community Kodak Graphic Communications Promotes 2, Hires 1 Eastman Kodak Company has named Jeffrey Hayzlett chief marketing officer and vice president for its Graphic Communications Group (GCG). Hayzlett has nearly 25 years of international marketing, sales, and customer relations management experience in the graphic communications industry. At Kodak, Hayzlett will lead all marketing activities for GCG, including product positioning , segment marketing , branding , marketing communications, and customer development. Additionally, Hayzlett will actively lead business research, marketing strateg y, and business development activity for GCG. He will report to Jim Langley, president, GCG, and senior vice president, Eastman Kodak Company. “As a veteran in the graphic communications industry, Jeff brings valuable experience in marketing , technolog y, business development and operations to our management team,” said Langley. “He has a proven ability to leverage the strengths of an organization—its people and products—to create true business value for customers. We are thrilled to add another seasoned executive to our GCG leadership team.” The GCG also has a new vice president and managing director of the Latin America region in Oscar Planas. Based in Miami, Fla., Planas will lead day-to-day operations within the region, including sales of the entire GCG portfolio, along with customer service, product support, supply chain management, and tactical marketing for GCG in the region. Planas


GRAVURE/October 2006

will also manage regional alignment of equipment service. “Oscar has the ideal combination of commitment, experience, and knowledge of the GCG portfolio to help grow our customers’ businesses in Latin America,” says Andrew Copley, managing director, GCG Global Sales and Operations and vice president of Eastman Kodak Co. “He has proven to be an asset to the GCG and will undoubtedly excel in his new position.”

Wong Hired by GMG Americas for Western U.S. GMG Americas, Norwood, Ma., the U.S.-based office of GMG, supplier of color management and proofing solutions, has hired Sherwood Wong, an industry veteran with more than 20 years in the graphic arts and printing industry., to be the company’s western U.S. channel manager.

New to the GCG is Karl Post who has been named senior manager of Customer Development. Post brings 13 years of sales, marketing , and strategic customer and partner development experience in the graphic communications industry to Kodak. Post will serve as customer advocate within Kodak, working with GCG’s Strategic Product Groups and regional sales and marketing teams to drive customer success. He will be responsible for working with customers to understand their needs and ensure that Kodak programs, solutions, and partnerships deliver value to customers. “Karl’s experience in the industry provides him with a unique perspective and deep understanding of today’s print provider,” says Cheryl Nelan, director of customer development for GCG. “We will rely heavily on his insight and relationships with customers to ensure that Kodak continues to offer the right services, technolog y, people, and expertise to help grow their businesses.”

In coorperation with dealers, Wong will be providing direct selling at national accounts and supporting sales through the company’s dealer channels. Wong will also be supporting the dealer sales organizations, training regional and local account personnel, and helping them position and sell GMG products. “Sherwood has a strong technical knowledge of the requirements for color proofing and management and how it fits into a workflow,” says Jim Summers, president of GMG Americas. “He has the expertise to effectively communicate the benefits the entire GMG product family to resellers and customers.”


Quad/Graphics Acquires Craftsman Press West Quad/Graphics, Sussex, Wis., has purchased Craftsman Press West, a privately held commercial printer in Reno, Nev. The acquisition immediately expands Quad/Graphics’ geographic capabilities to the West Coast, giving it a competitive position in every region of the country. “Through this acquisition we have finetuned our domestic printing and distribution network,” said Joel Quadracci, Quad/Graphics President & CEO. “Now clients on the West Coast can take better advantage of our brand of timely, top-quality print services.” The Craftsman Press West facility becomes Quad/Graphics’ 10th printing plant, joining the company’s other facilities in Lomira, Hartford, Pewaukee,

Sussex and West Allis, Wisconsin; Saratoga Springs, New York; Martinsburg, W. Va.; The Rock, Ga.; and Oklahoma City, Okla. Its strategic location near the Nevada-California border enables expedited distribution of product to major cities throughout the Western United States, including San Francisco, Los Angeles, San Diego, Las Vegas, Salt Lake City, Seattle, and Phoenix. The acquisition will not create additional capacity for Quad/Graphics, Quadracci said. Quad/Graphics will replace Craftsman Press West’s existing presses with newer, more technologically advanced presses already in use at other Quad/Graphics facilities. “These presses are made available as a result of our companywide platform transformation from 32-page presses to 64-page

presses over the past three years,” he explained. “This acquisition provides fresh and exciting opportunities for both new and existing clients,” said Diane Hatch, a 36-year employee of Craftsman Press West who is also an owner in the company. Since April, Hatch has served as the company’s principal executive, taking over for George Prue who died unexpectedly after leading the company for many years. “We look forward to continuing our long-standing tradition of personalized customer service and quality as part of the Quad/Graphics family,” she said. Hatch will stay with Quad/Graphics in a sales and marketing role, and will be key to promoting the Reno plant’s future growth.

Direct Laser Engraving Featured at Open House At the start of May this year, HELL Gravure Systems installed the first equipment for direct laser engraving of copper gravure cylinders at 4Packaging in Dissen near Osnabrück. The centerpiece of the equipment is a high-resolution laser, which, for the first time, provides the power density required to process a copper surface. This new technology


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offers impressive benefits: Excellent text and line quality, high print density, brilliant contones, and an unchanged copper process. In the coming months, the CuDirectlaser will be beta tested and its production capabilities optimized. With direct laser engraving of copper gravure cylinders, a long-held dream

in cylinder engraving has come true. To mark this occasion, HELL invited all its friends and customers to find out about this future-oriented technolog y at an Open House. As well as direct laser engraving, 4Packaging offers the opportunity to experience fully automatic cylinder production using AutoCon.

Community Bobst Regional Sales Manager Updates Chris Raney, vice president, Folding Carton Products, Bobst Group USA Inc., has announced that Lloyd Kent has rejoined the company as regional sales manager, South Central Region. In addition, joining Bobst as regional sales managers are Dennis Gonzalez, Southern California Region, and Bruce Kessler, Western Region. Lloyd Kent’s region comprises the states of Texas, Arkansas, Louisiana, Mississippi, Alabama, and Tennessee. With more than six years of sales experience within Bobst, Lloyd has worked closely with Bobst customers through his positions in both the folding carton and corrugated industries. Dennis Gonzalez’s region covers the Southern California area. With more than 20 years of marketing , sales, and leadership roles with Fortune 500 companies, Gonzalez has held numerous sales and management positions. He attended the University of Chicago Executive Management Program as well as the Loyola

Schawk Among Best and Brightest of Chicago Schawk, the Des Plaines, Ill.based provider of knowledgebased brand image management solutions has been named one of the “101 Best and Brightest Companies to Work For” in the Chicago area by the National Association of Business Resources for the second consecutive year. Winners of the Best and Brightest Awards are companies that work with imagination and conviction to create organizational value and business results through their policies and best practices in human resource management. This is Schawk’s eighth best company award in five years. Marymount University Center for Executive Learning. Bruce Kessler’s region includes the states of Hawaii, Alaska, Washington, Oregon, Utah, New Mexico, Arizona, Wyoming , Montana, Idaho, Nevada, and Northern California. A 26-year veteran of the graphic arts industry, Kessler has held various sales and

This news came just days after Schawk announced mixed Q2 results. Profit was up from the same period last year: from $7.9 million to $9 million. But revenue declined four percent to $140.1 million from $145.2 million last year. Schawk attributes the sales decrease to mixed results throughout its business. Consumer products packaging accounts produced an increase in sales by $4.6 million in the quarter. However, advertising and entertainment accounts experienced a decline in sales by $6.7 million due to loss of accounts and lower advertising spending. management positions. He holds a B.Sc. degree in Business Administration from Long Beach State. These gentlemen will be responsible for the full range of Bobst Group products for the folding carton industry including diecutters, folder-gluers, stamping , and embossing presses.

Bobst regional sales managers, clockwise from right: Dennis Gonzalez, Southern California Region; Lloyd Kent, South Central Region; and Bruce Kessler, Western Region 90

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VALASSIS INVESTS IN DALiM PRiNTEMPO TO STREAMLINE PREMEDIA PRODUCTION. Valassis, the leading company in marketing services, with operations in the United States, Europe, Mexico, and Canada, has recently installed a DALiM PRiNTEMPO system to upgrade and streamline its premedia production. The system was supplied and integrated by The Oldham Group, a Dalim Software Authorized Reseller. Valassis, with 2005 revenues of $1.1 billion and approximately 4,000 employees globally, offers a range of products including: free-standing inserts, preprints, sampling, polybags and on-page advertisements; direct mail; internet-delivered marketing. The company’s intention is to utilize the DALiM PRINTEMPO system to support all of its product verticals. Phase one focuses on preprints — specifically retail and services and direct mail. Until recently, Valassis’ premedia production had been built around a DCS-based workflow. However, the company wanted to move to a more open, PDF-based standard, incorporated around a production automation system that was as flexible to their continually evolving needs. The system needed a robust engine that could create dynamic workflows on the fly and an architecture that could support a broad range of job and workflow configurations throughout the entire company, which includes a centralized premedia hub and three printing facilities. A number of possible systems were shortlisted, at which time an entire team of Valassis production experts conducted a thorough analysis, along with authorization testing. “We decided that a system based around DALiM PRiNTEMPO

was the best solution for us, based upon our criteria and needs,” comments Randy Stover, Valassis manager, Electronic Imaging. “Valassis has a wide variety of products, and we expect to extend our production automation to the enterprise.” “One of the things that Valassis does well for our customers is manage versions. Dalim Software really helps within their system capabilities to automate the workflow for versioning,” says Stover. “It helps us streamline the workflow and manage jobs all the way to plating for last-minute ad replacements.” Key for Valassis was the requirement for a truly ‘open’ system — the ability to integrate a complex information order process system with open standards to accept manufacturing data. Valassis’ system, when complete, will involve three interacting components: a DALiM PRINTEMPO system, a production planning system, and their management information system (MIS). Valassis intends to build imposition layouts and allow customer service representatives to enter press information and job information using separate applications, tying into the Dalim Software system. With limited staffing, Valassis does not believe it can sustain a manual workflow where people enter redundant data into the system in a piecemeal fashion. Instead, the prepress department will receive files and, based upon file naming conventions, DALiM PRiNTEMPO will automatically associate them with production metadata. In this way they intend to automate imposition of flats. “We’re coming up with a naming convention and a very structured schema,” remarks Dave Rapp, R&D Technology supervisor. “As

pages hit the DALiM PRiNTEMPO system, they are automatically placed into containers. We’re pushing the system as hard as it will go. With Dalim Software, you get a workflow with the opportunity to determine how you want to build it. We’re less confined.” “Dalim Software’s system is extremely complete. It hands off pieces of the workflow to all of our production departments, but all under DALiM PRiNTEMPO — one common interface,” adds Rapp. “It helps bring efficiency and consistency to the company.” When everything is in place, the next stage for Valassis will be to begin JDF implementation. “For any premedia shop looking toward the future, the ability to rely on your vendor to maintain software development to keep abreast of changes to new software is extremely important,” observes Rapp. “For example, when Quark added transparency support to their file output, Dalim Software was already prepared, supplying with an updated version of its own software to resolve any issues. They monitor the industry well and ensure they are compatible with any new product developments from other companies.” “We have a great R&D staff with great programmers. The Oldham Group has also done a tremendous job integrating the system for us. With the flexibility inherent in DALiM PRiNTEMPO, we’re confident we will be able to automate production for all our products throughout the organization,” summarizes Stover. “I think what is important here is the ability to reproduce print as intended, no matter what the job is.” GRAVURE/October 2006


Community HELL Mexico Founded The recently founded HELL Mexico agency, headed by Gerhard Solterbeck, will now look after the interests of HELL Gravure Systems in the U.S.’s southern neighbor. HELL Mexico’s offices are located in the “German Center” in Mexico City. Gerhard Solterbeck can look back on a long career in the service department of the former Dr.-Ing. Rudolf Hell GmbH and has also represented companies such as Heidelberger Druckmaschinen AG and LŸscher AG in Mexico over many years. He is thus perfect for this new challenge. Ulrich Knehans, director of sales and marketing, says: “I am delighted to be able to reappoint Gerhard Solterbeck,

Southall Joins MDC as Regional Sales Manager

Holger Orth, HELL area sales manager; Gerhard Solterbeck, managing director HELL Mexico; and Ulrich Knehans, HELL director of sales and marketing

an experienced former colleague, to work for HELL. We both believe that reliable service is crucial for HELL to be able to make progress on the gravure and flexographic printing markets. I am therefore very optimistic about the future of HELL Mexico.”

ICC Launches New Color Management Forum The International Color Consortium (ICC) has launched a new user forum on color management. Designed to be an open forum, it is hosted on the ICC Web site at www. Although not a live chat, the forum operates as a bulletin board on which users can post their comments and read the posted comments of others. The user forum is a further step in providing information and resources on the use of ICC profiles to the community of graphic arts users and is in line with the ICC’s goals of building a user community, increasing participation by both members and non-members, and improving implementation of the Version 4 profile format. 94

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“The goal of this listserv is to provide a forum where ICC color users and vendors can meet one another to swap advice, answer questions, and trade color war stories about their use of ICC profiles and ICCbased workflows,” says William Li, ICC chair. The ICC was established in 1993 to create, promote, and encourage the standardization and evolution of an open, vendor-neutral, cross-platform color management system architecture and components. The outcome of this cooperation was the development of the ICC profile specification, now in its fourth version and in use by leading vendors of color management solutions.

Max Daetwyler Corporation (MDC), Huntersville, N.C.based manufacturer of doctor blades and precision equipment for the printing industry, is pleased to announce that Dave Southall has joined the MDC Sales Team as regional sales manager for pressroom products. Southall will be responsible for sales and technical support in the Mid-Atlantic region. He will be based in Richmond, Virginia. Dave has more then 25 years of experience in the printing industry. Most recently he was the pressroom technical supervisor with Quebecor World in Richmond, Va. Southall has been involved with all phases of the gravure printing process, including operation and installation of printing-related equipment as well as training and development and design of equipment to facilitate the printing process.

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GRAVURE Advertisers Index


Page No.

Aabach Graphic Systems GmbH & Co. KG 21 Daimlerstr. 6 48683 Ahaus Tel: +49-2561-979 97-0 FLXON, Inc. 8531 Crown Crescent Court Charlotte, NC 28227-7733 Tel: 704-844-2434


Harper Scientific Box 410369 Charlotte, NC 28241-0369 Tel: 704-588-3371 Toll-Free: 866-588-8686


Hell Gravure Systems 2185 Highway 292 Inman, SC 29349-7314 Tel: 864-472-6665



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Kodak Graphic Communications Group 13 3700 Gilmore Way Burnaby, BC V5G 4M1 Canada Tel: 604-451-2700 e-mail:

RR Donnelley 111 S. Wacker Drive Chicago, IL 60606 Tel: 312-326-8000


Max Daetwyler Corporation 13420 Reese Blvd West Huntersville, NC 28078 Tel: 704-875-1200

St. Mary’s Paper Ltd. 1 Westbrook Corporate Center Suite 820 Westchester, IL 60154 Tel: 708-562-5500


Sun Chemical 35 Waterview Boulevard Parsippany, NJ 07054-1285 Tel: 973-404-6000


UPM North America 1270 Avenue of the Americas 2nd Floor, Suite 204 New York, NY 10020 Tel: 212-218-8200


QuadTech N64 W23110 Main Street Sussex, WI 53089 USA Tel: 414-566-7500 Quebecor World 570 Lexington Avenue New York, NY 10022-6837 Tel: 212-754-2777




This index is an additional service. While every effort is made to provide an accurate listing, the publisher is not responsible for errors.

GRAVURE/October 2006



Employees Celebrated for long-term service

By Allison Eckel


n the U.S. today, employees who remain with one corporation for 10 years, let alone 30, is increasingly rare. Employers are beginning to acknowledge workforce loyalty and show appreciation for those who show a committment to the company. “Employee retention is a key objective for us,” says Margaret Harper Kluttz, president of anilox supplier Harper Corporation of America, Charlotte, N.C.

Art Ehrenberg, 25 years

Adele Evans, 15 years

Keith Jordan, 10 years

Ken Williams, 10 years

Lester Carter, 30 years

Rick Strong, 10 years

Recently, founders Ron and Katherine Harper honored six of the company’s associates who cumulatively have devoted a century of service to Harper Corp. These long-term co-workers received plaques expressing the company’s appreciation and a special luncheon honoring their service: •Lester Carter, maintenance and facilities manager, 30 years •Art Ehrenberg, vice president of manufacturing operations, 25 years •Adele Evans, procurement director, 15 years •Keith Jordan, narrow web supervisor, 10 years •Rick Strong, laser specialist, 10 years •Ken Williams, lathe operator, 10 years “We’re indebted to the loyalty, attitude, and work ethic that these people bring to work with them every day,” says Ron Harper, chief executive officer. “We’re honored and appreciative that they choose to work at Harper.” GRAVURE magazine applauds all longterm service employees. Your knowledge and experience benefit us all. 98

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GRAVURE October 2006  

GRAVURE October 2006