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October - November 2011

Trends in Interior Design First Coast designers offer expert advice

Ponte Vedra • Jacksonville • The Beaches • St. Augustine & Amelia Island

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Tapestry Park

Jacksonville’s newest dining hotspot

The Accidental Architect

Atlantic Beach’s genius of design

1 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

Zoological Awakening

One writer’s first adventure through the Jacksonville Zoo


in this issue

contents

VOLUME 5, ISSUE 5

GINO BERTONI Faces of the First Coast

4

HOME STAGING What exactly is it?

6

ON THE MARKET

7 8

THE ACCIDENTAL ARCHITECT

16

26

8 20

CLASS ACTS OF ART Home to four examples of student sculpture mastery

12

TAPESTRY PARK Jacksonville’s Newest Dining Hotspot

16

ZOOLOGICAL AWAKENING

20

TRENDS IN Interior Design

24

DESIGN DIRECTION 2012 to benefit The Cummer Museum of Art & Gardens

26

DADDY DAUGHTER DANCE

28 30

WERE YOU SPOTTED? Jacksonville Jaguar fans roar for the hometown team SCENES FROM A LOCAL FORUM ON Breast Cancer Awareness

32

FLEET LANDING HOSTS Luxury home experience

34

SERENATA BEACH CLUB celebrates 10 years

36

“DINE WITH US” spotlights downtown eateries

38

about this magazine

The First Coast Register is a bi-monthly general interest magazine published by The Ponte Vedra Recorder and OPC News, LLC. The magazine can be found throughout the upscale areas of greater Jacksonville. For advertising inquiries call 904.285.8831. Shane Griffis, Sarah Henderson, Staff Writers Jackie Gilovoy, Copy Editor Susan Griffin, Interim Publisher Ed Johnson, Senior Account Executive Cary Johnson, Publication Design April Snyder, Sales Assistant Toni Foy, Sales Coordinator

First Coast Register

100 Executive Way, Suite 105 • Ponte Vedra Beach, FL 32082 904.285.8831

Cover photo provided by Scan Design 2 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


Prudential Network Realty’s Top Sales Agent From

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OCEANFRONT PARADISE - PVB

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Lovely 4BR/5.5BA, completely renovated, state-of-art kitchen, study, den, Florida room, screened pool, summer kitchen. $1,349,000

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1000 Sawgrass Village Drive, Suite 101 Ponte Vedra Beach, FL 32082 Visit Elizabeth and all her properties on the Internet at

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©2011. An independently Owned and Operated Member of Prudential Real Estate Affiliates, Inc. Equal Housing Opportunity. All information deemed reliable but not guaranteed.

Prudential is a service mark of The Prudential Insurance Company of America.

FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 3


Faces of the First Coast

Gino Bertoni After his wife passed away from lung cancer, Gino Bertoni was determined to do something to raise awareness about the disease. By Shane Griffis Christopher and Gino Bertoni

I

t’s a double edged sword for Gino Bertoni. Talking about his wife of nearly 20 years, who died of lung cancer in March of 2010 after a six-year battle with lung cancer, is still painful. But talking about his wife is a way of raising awareness of the disease that claimed her life. Bertoni said the first thought people have when they hear about someone with lung cancer is “oh they were a smoker.” But Bertoni’s wife Ellen had never smoked — making the diagnosis even more shocking. According to the National Institute of Health, lung cancer is the leading cause of cancer death in men and women in the United States. Despite that startling fact, lung cancer tends to get less attention than other forms 4 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

of cancer that claim fewer lives. “It tends to be under-funded,” said Betroni. “I wanted to do something in her memory.” And he is doing something. For the second year in a row, Bertoni, along with his company, Accurity Consulting, is the primary sponsor of Free to Breathe, a 5k run/ walk and 1k walk that takes place Nov. 5 in Ponte Vedra. The walk is not just about raising funds for lung cancer research; it’s also about raising awareness. Bertoni doesn’t want to make light of other cancers, but he wants to make sure lung cancer gets the attention it deserves. “Cancer is cancer. It’s all bad,” said Bertoni. “I think it’s a matter of awareness.” Bertoni participated in last

year’s Free to Breathe with his son Christopher and is hoping that this year’s event is bigger and better. “We’re hoping to continue to raise the bar and help educate people,” Bertoni said. “We want to build this into something people look forward to. It’s all about being positive.” This year’s Free to Breathe event takes place Nov. 5 in Nocatee. Event day registration begins at 6:30 a.m. A welcome ceremony begins at 7:45 a.m. followed by the run. Online registration is $25 through Nov. 1, and $30 event day. To register, donate, sponsor or volunteer for the Free to Breathe event, visit www.FreetoBreathe.org shane@opcfla.com (904)686-3939


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Home Staging WHAT EXACTLY IS IT?

H

ome staging is simply decorating, preparing and styling a home to sell quickly and for top dollar. Did you know that a ready, willing and able buyer typically knows within 15 seconds if he or she is interested in a home? Did you know that 90 percent of potential buyers begin their home search on the Internet basing much of their decision to move forward, or move on, solely on the photographs provided for the home? Staging can really be as simple as de-cluttering and rearranging furniture, or as involved as furnishing an empty house from top to bottom including furniture, artwork and accessories. Most home staging projects fall somewhere in between. Staging allows your home to stand out from the competition and allows for an emotional attachment with a prospective buyer, so that he or she can visualize a life in that particular home. A professional home stager will help you to maximize your home’s appeal and value to prospective buyers. Every staging project will be unique because every home is unique, but the following list will be helpful to everyone considering selling their home. DE-PERSONALIZE As much as you love your personal photos, diplomas and religious artifacts, buyers will have a difficult time visualizing themselves living

6 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

in the home. Pack them away now and get a jump start on what will have to be done anyway when your home sells. DE-CLUTTER Get rid of absolutely everything that is not necessary, prohibits a free flow of traffic, and prevents a buyer from seeing what the space is really meant to be used for. Don’t forget closets, garages, basements, pantries and cabinets. Buyers will look there. TAKE CARE OF REPAIRS Any repair, whether big or small, should be addressed before your home goes on the market. Don’t assume that a buyer will be happy to negotiate on price or take a credit at closing. Generally, when a buyer can see areas that are in disrepair, he or she often assumes the areas that can’t be seen are in disrepair as well. CONSIDER LINENS This may be the ideal time to consider new towels, bedding and shower curtains. It will evoke freshness, help create a homey feeling and provide a wonderful addition to your new home when the current home sells. CLEAN, CLEAN, CLEAN Never underestimate the power of clean. Clean your home as if no one is living there. And then, clean, clean, clean. A professional stager will help you to get your home “showing ready.” A professional stager can help you to take care of details that you may not have time for, or know how to do. Staging doesn’t have to be expensive, complicated or time-consuming. Think of staging as an investment. A staged home generally costs far less than the amount of the first price reduction. Donna Mancini is the owner of Donna Mancini Staging & Redesign Inc. Email dmstaging@aol.com


On the Market New real estate company Marsh Landing Country Club Realty opens with a unique philosophy

J

ust past the front doors of the Marsh Landing Country Club is a rare find: a realty office right in the middle of the clubhouse. Marsh Landing Country Club Realty opened for business this summer, offering clients a one-stop shop for real estate with a unique philosophy. The company, overseen by Marsh Landing general manager Bruno Couturier, is all about working together, not against one another, for one common goal: to make their clients happy. The realty team consists of broker Jesse Killebrew and two realtors, Michelle Floyd and Cici Anderson. The idea for forming Marsh Landing Country Club Realty started early this year with club owner Chester Stokes, founder of Marsh Landing in the 1980s. With the closing of Marsh Landing Realty in December 2010, which has no association to the newly founded Marsh Landing Country

Club Realty, Couturier said it was Stokes who envisioned this new realty catch-all for area residents and future residents. Killebrew explained that Marsh Landing Country Club Realty provides the means to buy, sell, remodel and build homes in the Marsh Landing and greater Ponte Vedra area. “Everything’s done for you,” Killebrew said. “It just makes the process easier.” At the start of October after about two and a half months in business, Killebrew said the company has about $34 million in listings and $7 million in contracted and closed sales. According to Killebrew, Marsh Landing Country Club Realty is more focused on it clients, not on commission. Realtor Floyd agrees. “It’s a totally different philosophy,” Floyd said. “It’s so refreshing because everyone is happy. Most

realtors are not happy because [the job] is so stressful. We’re having fun.” Floyd has been part of the Marsh Landing community since its beginning. She sold the first home there in 1983 with Marsh Landing Realty. Now, apart of the new realty company housed in the Marsh Landing clubhouse, Floyd said she is able to continue serving the community she’s been part of for so long. Over the next two months, Killebrew expects the new company to continue to flourish and grow, despite the tough economic times. He said his team’s goal is to have about $50 million in listings within the two months. But at the end of the day, it’s not about money for him, Killebrew said. It’s about doing what he loves. “[Realty] is just something in your blood,” he said. “I love it. It changes every day. It gets your adrenaline going. It’s just fun.”

FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 7


The Accidental

ARCHITECT By Sarah Henderson

8 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


T

he saying goes that a man’s home is his castle. Just off Beach Avenue in Atlantic Beach, you’ll find an unusual residential structure built of wood that cascades down the slope of a sand dune. The fourlevel, linear house with its sharp edges and soft coloring is considered to be of modern design — a rarity in Florida. This rarity is architect William Morgan’s castle. He’s lived on the First Coast most of his life, designing some of Florida’s most fascinating architectural gems, including many right here in Jacksonville. The Dunehouse in Atlantic Beach. The Museum of Science and History on the Southbank. The Police Administration Building downtown. These innovative structures along with countless other beautiful yet functional designs have made Morgan become, over the years, one of the most revered architects in the state and throughout the world. Morgan was born in 1930. After moving around the country for the first 10 years of his life, he and his family settled in Jacksonville in 1941. Morgan attended Jacksonville Beach Elementary School and later graduated from Fletcher High School in 1948. Because of his participation in the Navy ROTC program, Morgan was awarded a full scholarship to Harvard College, where his journey into his architecture career would begin in an almost accidental way. “I was never interested in architecture, per se,” Morgan said in an interview at his Atlantic Beach home. “I was just so extremely interested in everything.” Near the end of his sophomore year at Harvard, Morgan said a dean expressed concern that Morgan would not graduate in four years since he kept changing his major. “The dean was so exasperated by me every time he looked at me,” Morgan said with a laugh. “He said to me, ‘Can’t you settle down and focus?’” The pair later had a discussion about what major Morgan could pursue that would allow him to graduate on time. Between two choices, social anthropology and architecture, Morgan chose the latter. After graduating from Harvard with his architecture degree in 1952, Morgan spent about three years in the Navy, serving in the Korean War. “I went in [the Navy] a lad and came out, I hope, as much a man I’d ever be,” he said. When Morgan finished his military service and returned to the United States, he went back to Harvard and earned a master’s degree in architecture from the Harvard Graduate School of Design. Afterward, Morgan spent time in Italy as a Fulbright scholar, studying literature and language in Perugia, where he became enamored with medieval architecture and architectural history. “I hope it’d be inspiring, but it was discouraging,” he

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said of Italian architecture. “Everything great had already been done.” In 1959, he returned to the United States. Morgan decided to once again settle in Jacksonville after offers were made for him to join various architectural firms across the country. He completed a short apprenticeship at a Jacksonville firm and took the two-day long, multisectioned licensing test needed to become a registered architect, allowing him to practice the trade on his own. “I aced all of [the test’s sections] except design,” he said. “I thought that was pretty funny.” After that setback, Morgan sought the advice of one of his mentors, another renowned architect with work on the First Coast, Paul Rudolph. “Paul told me, ‘For heaven’s sake, don’t try to make architecture out of it,’” Morgan said. “He said, ‘You’re overthinking. That’s the first thing you are to remember not to do.’” By 1960, Morgan passed the final section and became a registered architect, the beginning of a decades-long career of designing a range of works from residential houses to courthouses. One of his favorite works is the U.S. Courthouse in Fort Lauderdale. When he was a visiting professor at Harvard, a colleague introduced him by saying that the Fort Lauderdale structure contained everything one needed to know about the work of Morgan. While it was a difficult, year-long project completed in a short amount of time, Morgan said the structure “came

10 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

out to be a great piece of architecture,” one he still enjoys telling people about today. Other noteworthy structures he designed not located on the First Coast includes the U.S. Embassy in Sudan, Gainesville’s Florida State Museum of Natural History on the University of Florida campus and an outdoor theater in Rome. He even won a design competition as part of a small team of architects for their design of the Toronto City Hall in Canada. Over the course of his career, Morgan earned numerous accolades. Perhaps his most distinguished award was one he received in 1998: the American Institute of Architects’ Institute Honor. But Morgan, with a laugh, calls himself a modest guy. “You put your own conceits aside and let the judgment of time have it,” he said. While Morgan admits architecture has been a challenging profession, it’s also been a career that perpetually fascinates him. “It’s very creative,” Morgan said. “It’s constantly refreshing. You never have the same challenge twice. You always have to come back to the laws of gravity. It also deals with so many different fields.” Perhaps, Morgan said, that’s why it took him so long to nail down a major at Harvard. “In architecture,” he said, “it is everything.” sarah@opcfla.com (904)686-3941

Three neighboring Atlantic Beach houses architect William Morgan designed.


I was never interested in architecture, per se. I was just so extremely interested in everything. - WILLIAM MORGAN

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FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 11


“Untitled” by Joshua Raines

Class Acts of Art The University of North Florida is now home to four examples of student sculpture mastery By Sarah Henderson

12 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


T

he saying goes that art is in the eye of the beholder. At the University of North Florida in Jacksonville, art is in the eye of about 16,000 beholders. In addition to new facilities popping up across the ever-expanding University of North Florida, students have also been introduced to four massive sculptures scattered across campus. The sculptures, installed in July, are projects by UNF advanced sculpture undergraduate students under the direction of Professor Jennifer Hager. Hager, an assistant professor in sculpture of the university’s art and design department, came up with the idea for the project, Sculpture on Campus. Her idea was inspired by a similar project that graces the campus of her undergraduate alma mater, University of Kentucky. Funded by a Foundation Board Initiatives Grant that Hager applied for in 2009, Sculpture on Campus was initiated to spruce up campus hot spots as well as allow PonteVedraRegister_Custom_AOE_10.14:Layout 1

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FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 13


Professor Jennifer Hager with “Untitled” by Philip Kager “Repetitive Graduation” by Scott Mihalik

sculpture students the chance to work on a large-scale piece, which is a rare opportunity for undergraduates, said Hager. The grant allowed for four sculptures and bestowed $1,000 for materials per sculpture. Hager said all advanced sculptures students were assigned to develop a sculpture idea and present it to the Sculpture on Campus committee, complete with a small model. Out of all the project proposals presented to the committee, only four student projects were selected for the sculptures, and each student worked alone on completing their large-scale piece. Hager said each student put in about $1,000 of their own money into the project in addition to the grant funds. “Executing something like this is very powerful,” Hager said of her students’ efforts. “It’s huge.” The first sculpture, titled “Gentle Breeze” by Amanda Campbell, is a 10-foot depiction of a bonsai tree, which is located near the UNF Arena parking garage. The second sculpture, located outside the UNF library, is a black and white sculpture of triangles titled “Repetitive Graduation” by Scott Mihalik. Near the retention pond in front of the College of Education is the third piece, an untitled work by Joshua Raines that looks like a forest. The final sculpture is located at a roundabout on the north part of campus. Also untitled, this red curvilinear piece was designed by Philip Kager. “I’m really proud of the students,” Hager said. “I’m proud of how [the sculptures] look. It’s pretty exciting. I want to do it again.” Hager said she hopes to receive more grant funding in the future if opportunities arise so she and students can work to add more student pieces to the Sculpture on Campus program. In the fall, UNF will hold a sculpture walk, similar to an art walk, open to the public to enjoy and learn about the new campus art additions. sarah@opcfla.com (904)686-3941

14 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


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Tapestry PARK

JACKSONVILLE’S NEWEST DINING HOTSPOT By Shane Griffis

16 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


W

ith its chic look and urban vibe, it’s no wonder why Tapestry Park is quickly becoming one of Jacksonville’s hottest hangouts. Tucked just off Southside Boulevard, Tapestry Park is the perfect place for a romantic dinner or just an evening with friends. With its trendy shops and unique restaurants, there is something for every palate. These are just a few of the many restaurants Tapestry Park has to offer. Head on over to Tapestry Park to try one of these or find your own dining gem.

III FORKS

Who doesn’t love a great steak? III Forks is a contemporary take on the old-fashioned steakhouse.

From the moment you walk in the door III Forks screams elegance. This is not your traditional steakhouse. Boasting an expansive wine menu, III Forks will make any wine collector jealous. The menu does not disappoint. Steaks are USDA Prime and everything is made to order. If you’re not in the mood for a steak, III Forks has an impressive seafood menu and other local favorites. For more information, visit www. iiiforks.com

CORNER BISTRO

The Corner Bistro and Wine Bar, like its name suggests, is a bistro and wine bar tucked away on a corner in Tapestry Park. The atmosphere is amazing, with astonishing detail put into every piece of decor. Corner Bistro opens daily FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 17


at 11 a.m. and features an amazing lunch menu ranging from a simple turkey club to a variety of quiches. The dinner menu is just as impressive, whether you go for the Miso Marinated Salmon or Filet Mignon — you really can’t go wrong. Corner Bistro also features a popular Sunday Brunch menu making it a chic spot to spend a Sunday morning. For more information, visit www.cornerbistrowinebar.com

LIME LEAF

If you like Thai food, you’ll want to try Lime Leaf. Some have said it’s the best Thai food in Jacksonville. We’ll let you decide. Whether you choose the Pad Thai, The Amazing, Chilean Sea Bass or something else, you won’t be disappointed. If you’re brave enough order it Thai hot.

POM’S

Pom Souvannasoth is no stranger to the Jacksonville restaurant scene. He’s been behind many popular and successful restaurants throughout the First Coast, and he’s finally bringing his talents to Tapestry Park. Pom’s Signature Restaurant will open mid-November and feature Pan Asian cuisine. The restaurant will only seat 35 to 40 people and reservations are strongly recommended. For more information, visit www.pomsrestaurant.com or call (904)2345228.

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18 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

The hiring of a lawyer is an important decision that should not be based solely upon advertisements. Before you decide, ask us to send you free written information about our qualifications and experience.


auction RIVERFRONT EsTaTE

THE FLAME BROILER Who said fast food can’t be healthy? The Flame Broiler is the perfect place for the calorie conscious to dine. Nothing is fried and the calories are right on the menu. Don’t be fooled — just because it’s low in calories doesn’t mean it isn’t delicious. For more information, visit www.flamebroilerusa.com

MORA

After you’ve filled up on the main course, swing by Mora for a tasty frozen yogurt treat. Choose your favorite toppings and enjoy a delicious dessert knowing that it won’t impact your waistline. shane@opcfla.com (904)686-3939

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FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 19


Zoological Awakening ByJackie Gilovoy

20 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


D

espite living in Ponte Vedra for seven years, the first time I went to the Jacksonville Zoo was last month. I grew up in Cleveland, Ohio, and every summer, my family and I would go to the Cleveland Zoo. So when I moved down here when I was 15, I had enough of the same animals doing the same thing. It wasn’t until my stepsister came back with her 14-month-old daughter that my interest in the zoo returned. My niece, Evelina, is in the development stage where she picks up everything. We were teaching her names, words and animal sounds — I had the privilege of teaching her how to bark, which she started doing sometimes while crying. It was my proudest auntie moment. So, in light of all new animal sounds Evelina was learning, I suggested a trip to the zoo. I’m 22 years old, and I forgot how much fun the zoo is. It wasn’t too hot or too sunny, which made it great for a day trip outside, especially with a toddler around. The best part about the zoo is seeing all the different animals — ones you rarely get see in pictures or on TV. The worst part is reading about these animals that are endangered. My mom was sad that these animals were caged up, even though some of them were born and raised in captivity. But I know that zoos do not cage up animals purely for our pleasure. Zoo keepers are trained to care for these delicate creatures; to keep them

alive and still populating. So, despite all the sadness, the zoo is an all-around wonderful place. Along the gardenlaced path, we encountered animals such as warthogs, rhinoceroses, ostriches and flamingos. Tall and short, fat and thin, gray and pink — so many different types of animals from all over the world. It was exciting. I even saw an okapi — which looks similar to a zebra — that walked along the same circular path, over and over again. Who says animals don’t have similar characteristics? A prime example of obsessive-compulsive behavior right at the zoo. When we reached the reptile building, I opted to stay outside, until the heat took a toll and I went in for the

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Evelina, 14 months old, watching the jaguars resting 22 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

air conditioning, although I avoided looking at anything but a bullfrog. If you have a fear — or worse, a phobia like me — of snakes, I recommend avoiding the reptile building. From what I heard from people gazing at the different snakes, there was a long, body-width-thick anaconda snake that people thought was “cool.” My mom also said she saw snakes that were “beautiful.” So if you’re into that, have fun. If not, close your eyes and have someone lead you out. I accidently took a glimpse at the anaconda and nearly passed out in fear. (It’s not Harry Potter, and I know the glass isn’t going to disappear, but still...) One of my favorite areas of the zoo was the giraffes, with the long necks and beautiful colors. There is a feeding area where zoo goers can pay and give the animals some healthy snacks. We were at the giraffes for about five minutes, and one of them — Luna — was hogging the lettuce. The long necks mean they reach the boardwalk. And when Luna saw the green, she went for it. Over and over and over again. The zoo keeper referred to her as “a little piggy.” Unfortunately, none of the other giraffes seemed to be hungry. I would have enjoyed to see them try to fight for the food like ducks usually do. Maybe next time. After we ate lunch ourselves, Evelina wanted out of her stroller. She enjoyed standing against the glass and watching the animals. For me, the cutest moment was visiting the jaguars. Even though the animals were resting, seeing her face light up in awe made the trip that much more worth it.


A zoo goer feeding Luna the giraffe

Another area of personal excitement was at the penguins. It’s very strange to see these creatures in such a hot place. And to make the experience more fun, there is an underwater viewing area. These birds may not fly, but watching them swim from underneath was very fun and, for a lack of a better word, cool. I cannot compare the Jacksonville Zoo to the Cleveland Zoo because I think it would be unfair given the climatic differences — although I’m positive Cleveland’s zoo is much bigger. Each zoo is unique. My brother-in-law, who lives in Denver, went to the zoo there. He said he loved the garden walkways in Jacksonville; he said that in Denver, it’s bare. He preferred the flowers. I agree. The straight-up sidewalks in Cleveland were nothing to gaze at. But the gardens down here were beautiful and I definitely understand why it is the Jacksonville Zoo and Gardens. No matter how old you are or how many times you’ve been to the zoo, it’s a wonderful experience that should be taken advantage of every few years. Enjoy these rare creatures and appreciate their beauty. jacqueline@opcfla.com (904)285-8831

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FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 23


Trends in Interior Design By Shane Griffis

T

he First Coast Register sat down with some local design experts to find out the latest trends in interior design. Below is a compilation of some of the major trends local experts are seeing.

BOLD COLORS

Paula Lewis, owner of Del Mar Designs, with designer Helena Davis (right).

24 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

Bold colors are in. Paula Lewis, owner of Del Mar Designs in Ponte Vedra said people are beginning to gravitate toward bolder paint colors. White, off-white and beige are no longer the norm. Those that choose to go with a neutral color are choosing bolder neutrals. They are no longer afraid to take chances with color, after all, paint is an easy fix. Lewis attributes the increased popularity of bolder colors to the economy. “People are trying to be hopeful and you tend to see things come a little bit brighter,” she said. But despite what you see on television, just because a color is popular is no reason to go overboard. It’s all about finding the right balance, she said. “HGTV is not the real world — at all,” said Lewis. Greg Stanton, manager of Scan Design in Jacksonville, said although earth tones were popular for a long time, gray and


silver are becoming popular choices in the furniture market. “You can be more versatile with that color,” he said. “You can put more popping colors with it, colors you can’t with brown.”

LESS IS MORE

In the past, people wanted a lot of furniture and they wanted that furniture to be big. That trend is dying as people are realizing less is more and maximizing the space they have. Both Lewis and Stanton said armoires once popular in every room are becoming a thing of the past. As televisions have gotten sleeker, more people are choosing to mount their televisions rather than have an armoire taking up space. It was once taboo to have a television in plain view at all times, now it’s normal — just another part of the room. Stanton said buffet and hutches have become obsolete. People are gravitating toward a sleek dining table with a sideboard.

MIX AND MATCH

It used to be that everything came as a set. You couldn’t buy the bed without getting the matching night stands, chest of drawers and dresser. That’s not the case anymore, as people are discovering that

mixing and matching different styles can add to the personality of any room. “People are not afraid to mix styles,” said Lewis. “The trick is you have to know what to mix with what.” One trend — matching a contemporary dining table with traditional dining chairs. Stanton said people are now choosing to make their bedrooms more eclectic. The bed is becoming the center piece of the room and different styled furniture used along with it. “It’s not so much of a cookie cutter anymore,” he said.

DUAL-FUNCTION FURNITURE

As people are choosing to maximize space, they’re looking for furniture with more than one function. Lewis said a coffee table might double as storage or extra seating — it’s not just a table anymore. Stanton said he’s seeing a lot of furniture with moving pieces. Sofas with higher backs are more comfortable but they also close off a room. A lot of sofas get around this by making parts movable. You can raise the back for comfort or lower it for a sleeker look. shane@opcfla.com (904)686-3939

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Design Direction 2012

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26 OCTOBER •of NOVEMBER 2011 | FIRST COAST REGISTER Orchestra Members the Douglas Anderson

his Fall, Ethan Allen Design Center of Jacksonville is presenting DesignDirection 2012, its fifth annual interior design showcase benefitting education programs at The Cummer Museum of Art & Gardens. Ethan Allen used the launch of their new line of home furnishings and accessories as an opportunity to support the critically important mission of children’s art education at The Cummer, which reached more than 40,000 children through its programs in 2010. This years event, The Art of Elegance, showcases the work of three nationally acclaimed local artists, Christina Foard, Steve Williams and John Beard. On Sept. 22, art patrons and supporters enjoyed an evening at the Ethan Allen Design Center at the St. Johns Town Center. Guests were able to view rooms styled with the latest trends, colors and fabrics for elegant home design and meet the artists. Unique this year is the DesignDirection 2012 “Take Your Seat” auction. Three artists created their own version of the Ethan Allen carved French chair. These unique masterpieces will be auctioned of to the highest bidder, with all of the proceeds directly benefitting children’s educational programs at The Cummer. DesignDirect 2012 hopes to raise $30,000 through its events and the auction. “In the current economy, it is more important than ever that businesses step up to help support local non-profits carry on the meaningful work they do,” said Frank Watson, chairman of Ethan Allen Jacksonville. Hope McMath, director at The Cummer Museum of Art & Gardens, said that the assistance of local businesses like Ethan Allen is vital to allowing the museum to carry out its programs. “Without the help of businesses like Ethan Allen Jacksonville, The Cummer would not be able to play such an important role in bringing the very best art education experiences to the next genera-


tion, especially as our schools struggle to keep up with their growing list of priorities,” McMath said. If you are interested in design, art and saving education in the community, there are a number of ways you can help. Visit the Ethan Allen Design Center of Jacksonville to view the artwork, to buy a ticket to one of the upcoming events, and to bid on the “Take Your Seat” chairs.

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aturday, Oct. 1, hundreds of First Coast fathers and daughters danced the night away at Girls Inc.’s annual Daddy Daughter Dance, which took place at the Renaissance Resort at World Golf Village in St. Augustine. According to Girls Inc., a Jacksonville-based nonprofit, the dance is designed to provide time for dads and daughters to spend quality time together and emphasize the importance of their relationship. The event doubled as a benefit for the organization, where each father and daughter attended for $80, with $30 for each additional daughter. This year’s Daddy Daughter Dance featured dinner, a disc jockey, professional photographs, a silent auction and raffle prizes. For more information on Girls Inc., which aims to empower girls to lead healthy and successful lives, visit the organization’s website at www.girlsincjax.org. sarah@opcfla.com (904)686-3941

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1 1 0 2 Rick Powell w daughters Ansley ith (left) and Sarah

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WERE YOU

30 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


Spotted? Jacksonville Jaguars fans in the stands roar for the hometown team this season. Photos by Rob Schanz

FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 31


Scenes from a local forum on

Breast Cancer Awareness Tuesday, Oct. 4, guests gathered at Scan Design on Jacksonville’s Southside to listen to a talk on breast cancer awareness by Shahla Masood, medical director of Shands Jacksonville Breast Health Center. The event included a wine and cheese reception, Masood’s presentation and a question-and-answer session.

Jasmin Guevara

Linda Hait Marylou Bechina, Jane Larson and Sue Rekers

32 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


Greg Stone, Shahla Masood and Greg Stanton

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FIRST COAST REGISTER | OCTOBER • NOVEMBER 2011 33


Fleet Landing in Atlantic Beach hosts

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experience Guest decorated model by Sisler Johnson Interior Design.

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leet Landing, a fully accredited Continuing Care Retirement Community located in Atlantic Beach, recently welcomed more than 50 prospective residents and guests to its Luxury Home Experience event at Windward Hall, Fleet Landing’s state-of-the-art wellness center. “We had a marvelous time and were delighted to welcome a wonderful group of people to our Luxury Home Experience,” said Fleet Landing Manager of Sales and Marketing Jay Montanus. “Our residents enjoy a lively and relaxed way of life and our event offered the chance to experience all that is available at our community. We look forward to welcoming more new residents to Fleet Landing.” Guests attending the Luxury Home Experience enjoyed a private cocktail reception in a spacious water-view apartment home, delicious gourmet cuisine prepared by Executive Chef Spencer Osborne and a tour of the campus. The tour included a visit to Fleet Landing’s stunning new luxury apartment home model designed by award-winning interior designer Judith Sisler Johnston, president of Sisler Johnston Interior Design. Guests enjoyed the opportunity to mingle with others and experience Fleet Landing’s active and independent lifestyle. “We continue to be increasingly impressed with Fleet Landing each time we visit,” said Walter Graham, who attended with his wife, Cynthia. “The landscaping is immaculate, the food is great, all the facilities are first class and, most importantly, the staff at Fleet 34 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

Landing seems genuinely service-oriented.” Designed for adults ages 62 and older, independent living residents can choose from a wide selection of patio homes, single-family homes and apartment homes that offer multiple floor plans including one-bedroom, two-bedroom and two-bedroom plus den designs, ranging from 685 square feet to 2,400 square feet. Residents enjoy world-class amenities and services, including fine and casual dining, and opportunities for fitness, socializing and other personal interests. Fleet Landing’s unique WELLInspired program is an innovative wellness program that focuses on “whole body wellness” including the body, mind and spirit, all supported by a host of social, cultural, educational and fitness opportunities. As part of the WELLInspired program, residents enjoy numerous events and activities which reinforce all dimensions of wellness and an outstanding quality of life. Founded in 1990, Fleet Landing is a private and secure gated residential community designed to support aging in place. The community’s 100-acre campus offers an exceptional lifestyle sustained by a qualitydriven continuum of care. Since 2003, Fleet Landing has welcomed all qualified prospects with an interest in long-term care and services within a single community environment. For more information about Fleet Landing, call (904)246-9900, ext. 107 or visiting www.FleetLanding. com


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Serenata Beach Club

CELEBRATES 10 YEARS

Serenata Beach Club celebrated its 10th Birthday Bash in September. The party included a performance by Prince Pele’s Polynesian Revue, games for kids, face painting, a clown and prizes including a trip for two to Atlantis, which was won by Bruce and Charlotte Beverage.

36 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER


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“Dine with Us” spotlights downtown eateries

Top Left: Polly Govereau, Barbara Kurz, Kim Prescott, Laurie Austin and Donna Bush, Above: Dr. Bill Rupp and Dr. Jan Clarke, Left: Bill and Kim Prescott

B

ill Prescott, senior vice president of operations and chief financial officer of the Jacksonville Jaguars, launched a personal campaign to bring more diners downtown. His inspiration came from an article in The Wall Street Journal about Robert De Niro inviting his friends and business associates to dine at restaurants in TriBeCa and

38 OCTOBER • NOVEMBER 2011 | FIRST COAST REGISTER

how that simple action helped revive the neighborhood restaurants as they recovered from the Sept. 11 terrorist attacks. Prescott and his wife, Kim, invited their friends and colleagues to “Dine with us Downtown” on Aug. 4 at Cafe Nola. In less than a week, Cafe Nola sold out and additional reservations were booked at Chew. The Prescotts

efforts brought 100 people downtown to dine and generated revenue for these small businesses. The next “Dine with us Downtown” event was Friday, Sept. 9, at Indochine, a funky Thai restaurant located on Adams Street. For more information, find Dine with us Downtown on LinkedIn.


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Ponte Vedra Register October November 2011