Guided Particle Systems Branding Book

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BRANDING BOOK P r o v i d e d b y G r a p h i c S t r a t e g i s t. c o m


LOGO

Reversed Out

Vertical


COLOR PALETTE

The array of colors presented here are often seen in images of outer space, space launches, and laboratory environments. They lend an industrial but creative energy Guided Particle Systems. The main colors—Thermal, Dark Matter, and Nebulae—imply a dynamic, professional, calculated, yet approachable company. The supporting colors—Dendrite, Micron, and Navigator— imply friendliness, attention to detail, and inspiration. Use Navigator cautiously; the color guides the eye deftly and is intended to be used sparingly.

Color Inspiration Clouds of gas and dust scattering light rays in outer space and during flight.


TYPOGRAPHY

Aa Aa OSWALD

QUESTRIAL

Oswald makes it presence known. A reworking of old gothic faces, it is sturdy, dense, and industrial. Use it sparingly, only summoning it for headings, titles and short runs of text. Questrial is heavily influenced by Swiss design, bringing a modern, no-frills approach to body text. The numbers in Questrial are tabular figures so they can be used in tables and forms to enable maximum readbility.

SIZE SPECIMENS

12 pt.

“I am the master of my fate, the captain of my soul.”

14 pt.

“I am the master of my fate, the captain of my soul.”

16 pt.

“I am the master of my fate, the captain of my soul.”

18 pt.

“I am the master of my fate, the captain of my so

20 pt.

“I am the master of my fate, the captain of m

24 pt.

“I am the master of my fate, the capt

28 pt.

“I am the master of my fate, the

32 pt.

“I am the master of my fate

QUOTE SPECIMEN

Use Oswald sparingly Oswald is not intended for long passages of text. If used too frequently, it can come off as brash and cold.

QUESTRIAL

OSWALD

I am the master of my fate, the captain of my soul.


ACCENTS & EXTRAS

USE EXAMPLES

GEAR TOOTH

PARTICLE SHAPE

Gear Tooth. Reminiscent of gears frequently appearing in automation systems, this icon can be used for bulleted lists, repeated multiple times to create a dotted line, or to enclose text or photos.

CIRCUIT PATTEREN

These accent marks represent various elements of automation, molecular elements, and electronics. Each accent can be presented in any of the colors from Guided Particle Systems’ supporting color palette, plus white or black, and can be re-sized to suit the application.

Particle Shape. Inspired by molecular shapes, the Particle Shape represents a nucleus with two orbiting electrons. It can be used as a background, punctuation, as part of headings in reports, or to enclose quotation marks.

Circuit Pattern. This pattern is a stylized circuit board. Use it as a background.

It is not recommended to use these accents in the primary color palette. The primary color palette is intended for top-level, priority information.

Flexibility These symbols, patterns, and icons can be used in a variety of scales, transparencies, combinations, blending modes, colors, and applications. In print, consider using Spot UV coating for these icons. An open-ended direction gives the designer flexibility while still keeping the branding consistent.

CONTACT US Carolyn Fries

President

Guided Particle Systems

FREEFORM MICROFABRICATION MOBILE QUANTUM SYSTEMS WORKFORCE EDUCATION