2013 February Oklahoma Magazine

Page 53

! U O Y K THAN agazine.

Oklahoma Magazine is the #1 magazine read by adults in Tulsa, according to Scarborough Research.

150,000

125,000

100,000

82,728

94,111

101,541

109,286

134,964

monthly m #1 e th e in az ag M a om ah kl You’ve made O

75,000

Southern Living

Readership difference betweenOklahomaMagazine and local magazines

-19%

Tulsa Kids

Tulsa People

Oklahoma Today

-25%

-30%

-39%

Community Spirit

-69%

The Vintage Newsmagazine

-75%

25,000

23,704

Oklahoma Magazine

34,076

42,325

50,000

0

THIS LAND

-82%

Nearly 135,000 adults age 18 and over in the Tulsa market have read Oklahoma Magazine in the past six months, more than any other local non-daily publication.*

DID YOU KNOW? • Scarborough polls nearly 2,000 respondents in the Tulsa DMA – that’s more than double that of comparable media audits. • Scarborough is a leading national research organization used by local and national newspapers, top 50 advertising agencies, as well as professional sports teams and major media outlets. • The Circulation Verification Council (CVC), the industry leader in

media circulation audits, independently confirms Oklahoma Magazine’s circulation at 40% higher than our closest competitor. • According to CVC, Oklahoma Magazine is distributed in more Tulsa zip codes than any local monthly magazine, with additional circulation in Jenks, Broken Arrow, Claremore, Catoosa, Oklahoma City, Edmond and Norman.

*Based on 1,947 Tulsa DMA respondents age 18+ – t Research Release 2 2012 – September 2011 – August 2012


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