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Past Performance Gallagher & Gallagher, Inc. has extensive experience and expertise in developing and executing successful public relations, branding and recruitment campaigns for corporations and government agencies. Our past performance illustrates our proficiency managing and executing multi-faceted brands. Gallagher & Gallagher has developed numerous marketing and design materials, including the GSA PBS Focus Newsletter, the GSA Smart Pay Card, advertisements for the GSA Federal Supply Schedule, and publications such as the GSA office products catalog, or for the HR and financial services schedule. Gallagher & Gallagher has successfully developed and coordinated strategic communications programs, public relations tactics, and recruitment branding initiatives, for several private and customer agencies, including, Aventis, OPM, GSA, DOE, DOD, ATF, E-GOV, USPIS, BOP, etc. We are honored to receive these and many other kind words from our clients, colleagues, and government leaders. What Our Customers Say “I definitely know it could not have been done in the short time frame without the support of G&G. Unfortunately, it is common for GSA to call upon G&G to provide support in a short time frame however, you and your team have never let us down and we appreciate that. (TJ — the Agency Chief’s American Recovery & Reinvestment Act task order outreach GS-FM06 BPA ) “You and your staff did a wonderful job. I look forward to working with you on future projects such as the GSA FAS Launch, the GSA VETS GWAC Roll-out and the GSA SmartPay Conference and others “GP, GSA Director of Marketing “I’ve heard nothing but good things about this project. Thanks for helping us make it a success!!! “AM, GSA, PM VETS GWAC Program. “I have found that the Gallagher & Gallagher Team provides an excellent range of professional services to their clients. The Gallagher & Gallagher Team is also flexible and responsive to their client’s needs.” D.L, Program Manager, (Recruitment branding DOE) The firm treats its assignments as a personal commitment to the Monroe County community, always striving to make the area a better place to live and work.” D.D.,Eco-Industrial Park/REACH (award winning national public student Recycling Initiative ) “Thank you for all of your hard work in regard to the Infrastructure Project….The governor’s office stated that the report was all inclusive and a great comprehensive package. Your ability to have all of the information available was because of the public education program and your having a pulse on the public. Your ability to pull all groups around the table helps in getting things done. Thank you for working with Senators office in Washington D C“ Patrick Ross, Chairman (ROI-$11 million dollar infrastructure award for area based on our branding and public education campaign) Conference was a huge success and the Core planning team at OPM thanks each of you for your hard work, dedication and attention to detail. We are pleased to have all of your hard work documented for the history books as it concerns this conference.” J.B. Jr. (Five-day government agency conference — oversaw all aspects as prime contractor) We were impressed with the way your agency turned around our placement in such a short period of time.” Chief P., US Naval Recruitment, San Diego, California (National Media Relations, media placement campaign) ”They are a hard working agency committed to creating a high quality end product.” S. B., U.S. General Services Administration, Arlington, Virginia "Your time, effort and support is truly appreciated and your commitment allowed our conference to be a fabulous Success.” J.W., Director, US General Services Administration, New York, New York “I have worked on many projects with numerous advertising agencies during the past 20 years and your commitment to providing excellent customer service is among the best I have ever experienced.” J.B., East Stroudsburg University of Pennsylvania “You did an amazing job coordinating this project under far less than ideal circumstances.” D.P. GSA-PBS, Washington DC “The honesty, keen attention to detail, and creative ideas of the folks at Gallagher & Gallagher has been an incredible asset!” G.W., US General Services Administration, PBS, Mid-Atlantic Region


“In a word, you {Gallagher & Gallagher} ROCK!!!” D.B., Deputy Chief Communications Division, Bureau of Economic Analysis. “This project has been great ever since day one. Gallagher and Gallagher has set the standard that I will measure every other company against. It has truly been my pleasure to work with [Gallagher & Gallagher].” T.W., United States Postal Inspection Service “Gallagher and Gallagher is extremely responsive, flexible and knowledgeable. Their staff’s can do approach and willingness to problem solve has aided us tremendously throughout the entire process. We are looking forward to working with Gallagher and Gallagher on the next phase of the project.” R.J. Penn DOT “Gallagher & Gallagher has never failed to exceed our expectations.” B.Kilby Aventis (Fifteen years of leading internal and external branding and public outreach and conference programs) “We have found the firm is committed to a project from the top and they understand the external and internal environment.” J.W., Commissioner (M2020 — the most comprehensive branding/public education/conferences/workshops campaign in the area’s history — Awareness on Maintaining Environmental & Economic Vitality ongoing)

This has been one of the most powerful, informative symposiums I have ever been to. It was worthy of my 10 hours of driving from Cincinnati, Ohio. Thank you so much organizers, sponsors and supporters for such a great excellence and commitment to a green community. MO, Jameco Properties LLC (2009 WGES) My business partners and I attended and exhibited at the World Green Energy Symposium on both days, and found the event to be informative, energetic, well-planned and well-attended. We met many people in the renewable energy industry with who we will be in contact to discuss opportunities to work together on sustainable development projects. We also very much enjoyed the enthusiastic reception that we found the Symposium received from the general public, who seemed eager to learn about the different exhibitors, businesses, and the overall green message of the Symposium. We are already looking forward to the 2010 WGES! MTS Blue Sky Power LLC Being an exhibitor at the 1st annual World Green Energy Symposium was extremely beneficial to our business. Our goal was three fold; bring awareness of our new television series focused on sustainable living in the public and business sectors, connect with businesses that are providing a green product or service for the series content and lastly find potential sponsorship in those businesses looking for a venue to promote their products. We left the symposium with goals fulfilled and so much more. Bottom Time Productions will definitely be a part of WGES 2010. Bottom Time Productions The World Energy Symposium in Philadelphia event's Success was a testimony to energy conservation and energy creation concerns for the public sector, private sector and higher education. The quality of questions and concerns has raised the bar for all change agents to address the perfect storm of issues confronting our urban environment RHB, Jr., EVP Tishman Technologies Author-"The Green Guide to Power-Thinking outside the Grid" Thank you and your team for a most informative and productive event at the World Green Symposium in Philadelphia PA this past weekend. Your staff demonstrated a high quality to satisfy the customers and exhibitors. The connections were fantastic. Having direct access to the DOE; SBA; US army and other quality exhibitors made the event that much more successful. The connections and relations we developed will go a long way to drive revenue as well as developing long term business relations. PP GridPlex Networks, LLC


AVENTIS PASTEUR (BIOGENIUS AWARDS PROGRAM)Longevity in event planning Gallagher & Gallagher, representing the sponsor of the event played a vital role in the coordination of the event including media  relations, logistical coordination, staging, correspondence, and promotional activities for the annual BIOGenius awards and  International Biotechnology Meeting.  The awards recognize junior and senior high school students across the country for  excellence in creating biotechnology projects that are exhibited at science fairs. Aventis, KPMG Peat MARWICK LLP, and the  Biotechnology Industry Organization (BIO) sponsor the awards.   Solution Gallagher & Gallagher attended initial planning meetings in New York City and participated in all areas involving coordination and  the event’s public relations activities. Gallagher & Gallagher also composed press releases, which were distributed to national  trade and media publications. Furthermore, the press release(s)  Gallagher & Gallagher created became the official template used in  communicating information on BIO events. In addition, Gallagher &  Gallagher coordinated and drafted the letters notifying the winners of  BIOGenius Awards. The event was a huge success with excellent  participation from the biotechnology community and the media.   


CASE STUDY GSA Together Building Change (Small Business Conference) With less than 45 days to plan and market this conference, Gallagher & Gallagher, Inc. Worked with GSA Host Committee making this a successful event. The Gallagher Team developed all of the materials, worked on the logistics with the hotel, marketed the event, and developed all handouts, agendas, program materials, registration badges. Gallagher & Gallagher graphics and web designers created the website, created the logo “brand� for conference, and developed online registration and data base. Gallagher program manager located venue, worked directly with the Office of the Vice President of the United States, the City Council of New York, the Program Managers for 3 different GSA sites, coordinated the evening reception, acquired and provided talking points for the keynote speakers, worked on the details of the F&B, acquired and oversaw all A/V requirements, security, contracts and followed up on post conference budgeting and details to insure a successful and productive conference for the attendees and for the GSA.

http://www.gsabuildingchange.us


2009 World Green Energy Symposium The First Worldwide New Energy Symposium held in the Northeast, United States of America Lead Organizers — working with hosts, universities, sponsors, administrations, agencies, government agencies, international and national organizations. Gallagher is handling all the project management and logistics of this world event including but not limited to, all design, venue, food & beverage, program development, marketing, working with chair’s of departments from 25 universities, students and businesses. Gallagher is responsible for online registration, signage, video, photography, exhibit and attendee (registrants) sponsors and other management of funding, contract negotiations and supervision. www.worldgreenenergysymposium.us


General Services Administration (GSA) National Capital Region’s (NCR) Small Business Utilization Center The National Capital Region’s Small Business Utilization Center (SBUC) serves as the regional liaison and advocate for small businesses within Maryland, Northern Virginia and the District of Columbia. Gallagher & Gallagher, Inc. designed and printed the NCR Bringing Federal Government and Small Business catalog and CD Rom for the conference.


Agency Chiefs — ARRA Conference Gallagher & Gallagher worked with GSA team for a seamless agency chief all day training session. From calling the Agency Chief’s and their schedulers with less than a two week timeline, to working with all of the hotel, AV, and food organizations and logistics, to graphics, onsite registration, preparation of project plan, run of show minute by minute detail, all signage, and logistical organization. Worked one on one with GSA project manager and was in constant open line of communication. Outcome observation: Success was due to open communications, outstanding team effort inside GSA team and Gallagher & Gallagher’s response team. Requirements: Excellent Project Management, Professional and Time Management working with top customer agency chiefs.


Gallagher & Gallagher, Inc. was the lead organizer for GSA Customer Relationship Management Division strategic planning and team building offsite. The event was scheduled for the week of July 13, 2009. Gallagher & Gallagher, Inc’s responsibility included; coordinating all logistics, food and beverage and on-site conference management. Gallagher & Gallagher, Inc. selected the Marriott Gateway, Crystal City for its convenience to the metro and other requirements. Gallagher worked efficiently and successfully with the venue Staff and government points of contact. Gallagher negotiated on behalf of the government all of the logistics and signed off on the contracts with vendors. The requirements included but were not limited to: Identify venue, review hotel contract and secure space on behalf of GSA, arrange site visits or meetings (if necessary) with hotel and GSA Project Manager to finalize logistics, coordinate setup and layout of room(s) (to include identifying audio visual and telecommunications requirements for the general session and breakout sessions with hotel or appointed contractor, work with GSA staff to create a master work plan and timeline for meeting logistics, manage the hotel contract and sign off, work with GSA staff to develop and monitor meetings budget, provide layout of working sessions, arrange direct billing with facilities for GSA, identify any/all collateral materials needed for the event, conduct pre-conference meeting with hotel staff, coordinate food & beverage service for participants, assist GSA and provide on-site logistical briefing to appropriate staff, review expenditures daily to ensure accounting accuracy, manage and coordinate meeting rooms on-site, check set-up of all meeting rooms, audio visual, food & beverage, etc., monitor & troubleshoot meeting room during each session, troubleshoot all aspects of the meeting program on-site – i.e., speakers, audio visual, food functions, review and reconcile hotel bill statement for any discrepancies with billing, follow-up with any vendors on payment and/or other items that may be necessary. On addition Gallagher & Gallagher, handled all negotiations and sign offs and graphics, agenda, program material and other requirements and deliverables needed for a successful strategic session. Logo and Theme Development created for Session by Gallagher & Gallagher follows:


Pocmont Resort & Conference Center Reinventing the Pocono Resort Concept, Reviving a Classic Brand Pocmont Resort and Conference Center is a cornerstone of the Pocono vacation industry, which generates regional revenue in excess of $2 billion (Source: Pocono Mountains Visitors Bureau). In the late ‘90s, Pocono-area resorts, once showplaces that were the region’s main tourist attractions, fell out of favor even as tourism in the region reached new heights. Some properties, like Strickland’s, the Unity House, and Mt. Airy Lodge were forced to close their doors and other large resorts suffered through depressed occupancy percentages. Pocmont was no different. In addition, a fire in the mid-1990s heavily damaged the main building. Pocmont was left with the unenviable task of having to repair both the property and its image as a premier family resort property.

Pocmont Resort & Conference Center

Gallagher & Gallagher provided us with magnificent graphics, timely service and outstanding results. We are totally satisfied. The results are more than we could have anticipated.

Gallagher & Gallagher became Pocmont’s agency of record in 2001, just before the September 11 attacks on the World Trade Center. It was in this environment that Gallagher & Gallagher began applying proven PR techniques, contacting editors and reporters from local, regional, and trade publications, presenting them with the advantages of the rebuilt main facility. The new Pocmont is a shining, modern facility and easily the class of the Pocono Resort region. Gallagher & Gallagher was under contract to provide advertising, public relations, and media buying services to Pocmont Resort and Conference center from 2001 – 2005 when Pocmont’s management changed hands. During that period, Gallagher & Gallagher placed advertising with an average annual value of $250,000, totaling more than $1 million in advertising, public relations, and marketing deliverables on the resort’s behalf during the contract period. The placements included print advertising (newspaper display, magazine, trade/interest publications, special inserts), television, radio, outdoor, and kiosks, along with direct mail pieces targeting varied audiences (seniors, parents, couples, general) with seasonal promotions; Gallagher & Gallagher conducted primary campaigns in the NY/NJ metro area, Philadelphia, and Greater Baltimore area. Gallagher & Gallagher also handled all of the resort’s local, regional, and national public relations. As a result, Pocmont benefited from literally thousands of column inches press coverage, all of it positive and all of it supporting the concept of Pocmont as a fun, familyoriented facility. This foundation helped achieve the key branding concept of believability and served as the foundation numerous advertising initiatives.

Scope: - Strategic Marketing Plan - Public Relations - Media Relations - Media Placement - Branding - Graphic & Art Design - Direct Mail

The results were impressive. In a market that saw decreases in domestic travel, domestic travel expenditures, decreased business travel, decreased car travel because of high gas prices, and severe seasonal weather conditions, Pocmont bucked the industry trends and achieved both increased recognition and increased occupancy during Gallagher & Gallagher’s tenure. A 2003-2005 audit showed that advertising placed by Gallagher & Gallagher achieved bookings amounting to a more than 25x return on Pocmont’s advertising investment. ©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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PUBLIC RELATIONS – EVENT MARKETING Contract number: GSA-FM-06 Contract amount: $25,000,000 Services: Event Planning, Public Outreach, Training, Public Relations and Plan Development across all GSA business lines Government Agency/Organization: General Services Administration (GSA)

GSA – FAS ROLLOUT FAS Announces the “At Your Service” Campaign to Internal & External Audiences

Gallagher & Gallagher’s event planning experience led to the successful completion of the Federal Acquisition Service Launch Celebration on May 1, 2007 at the Crystal Gateway Marriott hotel in Arlington, Virginia. Challenge: One of the most recent changes within GSA was the establishment of the Federal Acquisition Service (FAS) on September 9, 2005 by GSA Order, ADM 5440.591. In April 2007, the CAR, Customer Outreach Division, called upon Gallagher & Gallagher to assist with the strategy, pre-planning, organization and logistics management of the FAS Launch Celebration, sponsored by the General Services Administration. This internal event was planned with the intention of celebrating the creation of FAS from the consolidation of the Federal Technology Service (FTS) and GSA’s Federal Supply Service (FSS). During the FAS Launch Celebration, GSA and FAS announced the new communications campaign “At Your Service” to all of the agency’s employees. Additionally, the GSA Administrator (Mrs. Lurita A. Doan) and the FAS Commissioner (Mr. Jim Williams) along with emcee Barney Brasseau, presented awards to a select group of GSA employees. These employees were recognized for their outstanding services and their dedication to successfully complete all the internal processes. Solution: Gallagher & Gallagher, Inc. was selected to work with the division’s representatives in order to design, coordinate and execute tasks and activities developed to celebrate the successful implementation of FAS. Apart from managing the event’s logistics and providing volunteer training and coordination, Gallagher & Gallagher created speaker notes and assisted with speech content and motivational tone. Additionally, the Gallagher & Gallagher team handled vendor negotiations, secured the “Hey Norton” band, invited the Georgetown University ROTC, and strategically placed the selected decoration elements— beautiful multiple flower arrangements and star-shaped metallic balloons—in the Grand Ballroom of the Crystal Gateway Marriott hotel. Drawing on its past record of successful event coordination and drawing on exemplary agency teamwork, Gallagher & Gallagher once again surpassed client expectations and delivered more than the Federal Acquisition Service event management team ever asked or wished for. Specifically, Gallagher & Gallagher initiated its one-month efforts first by strategizing, through the creation of a detailed project plan, second by planning, via outlining specific tasks that needed to be completed under the limited available timeframe, and finally by monitoring the project’s execution and progress, through direct and open communication with all parties involved on an on-going basis. As the efficient completion of the FAS Launch Celebration required a number of volunteers, Gallagher & Gallagher was primarily responsible for the creation of a detailed report and providing all necessary guidance and support, prior and during the event. Specific roles were assigned to each of the volunteer team members, while each group’s leader was responsible for coordination of his/her smaller teams with assistance from Gallagher & Gallagher’s Volunteer Managers. For this purpose, the agency proposed and created the appropriate communication materials—a comprehensive and detailed Volunteers Guide—that educated volunteers about their responsibilities, provided ©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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all necessary information and addressed a variety of possible concerns. In addition, by hosting a Volunteer Information Session, Gallagher & Gallagher managed to accurately convey information about the volunteers’ roles and succeeded in establishing adherence to the formed plan. Furthermore, Gallagher & Gallagher developed an analytical guide for all Assistant Commissioners, whose role was to welcome employees at the morning reception and disseminate mementos for the occasion, in the form of FAS tokens, to all arriving guests. In conclusion, for the FAS Launch Celebration, Gallagher & Gallagher was responsible for organizing, developing, coordinating and managing the program’s presentation and award ceremony on-site. Based on the detailed agenda developed days in advance, our team managed to divide the program into sections and sub-units and assign specific responsibilities to volunteers and on-site staff members, creating a comprehensive program that smoothly transitioned between program elements and speakers. By successfully handling the technical specifications and providing the requested videographic and photographic services, Gallagher & Gallagher’s role in the overall success of the FAS Launch Celebration event was critical. Gallagher & Gallagher managed to complete this project both effectively and efficiently, within the limited timeframe, while promoting its internal motivational character and enhancing its scope. By creating the transportation schedule and assisting GSA with vendor coordination, Gallagher & Gallagher succeeded not only in delivering the best possible overall service, but also in minimizing the associated costs for the agency.

GSA TRAINING CONFERENCE & CELEBRATION FOR THE VETS GWAC GSA Launches the VETS GWAC Program

Gallagher & Gallagher was called to assist GSA in coordinating, planning, managing and executing the VETS GWAC Customer Launch Event (networking event) on June 21, 2007, scheduled to be held at the Renaissance Washington, DC Hotel.

Challenge: In 2007 GSA completed the final steps in establishing the new VETS program, which is the latest in a series of successful small business GWACs and the only GWAC dedicated to furthering federal opportunities for technology firms owned by service-disabled veterans. The VETS GWAC Customer Launch Event would serve to create awareness and demand for the VETS GWAC among the industry partners and schedule members, while educating contract holders and federal buyers on the GWACs features, benefits, ordering procedures as well as facilitate networking opportunities for the new contract holders. Solution: The CAR, Customer Outreach Division, required Gallagher & Gallagher’s assistance to present and coordinate the VETS GWAC Customer Launch Event. Gallagher & Gallagher, Inc. was selected and worked directly with the division’s representatives so as to design, coordinate and execute all necessary activities related to this project’s launch. The Gallagher & Gallagher team was responsible to handle not only all the necessary venue and vendor’s negotiations and arranging the catering service, sign-language translator services, decorating the meeting room with flowers and specially designed balloons, designing and producing the event’s program, signage and name-cards, but also to cover all the special audio-visual needs, provide the necessary photographic and video-graphic services and handle the guests’ signin Welcome desk. In addition to the above, Gallagher & Gallagher created the event’s registration website, including its content and design, kept all necessary registration records with multiple database development and weekly updates sent to the client throughout the project’s organization and duration, for each of the following categories: federal employees, schedule holders and media guests. Our company was also the registration fee collection agency and handled all of the members’ payments both online and on-site. In order to develop, organize and manage a successful VETS GWAC Customer Launch Event, Gallagher & Gallagher researched, coordinated, selected and implemented, all necessary marketing initiatives and materials, which turned into selected deliverables (e.g. Interactive Website Design, Brochures, Posters, Name-Holders, Lanyards, Decoration, etc.). Gallagher & Gallagher, Inc. feels honored to have been part of this historic moment for GSA, and looks forward to implement this program’s strategies, by taking the necessary steps to introduce, promote and uphold the VETS GWAC brand to the selected target audiences.

©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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GSA SmartPay 2 Kickoff Conference Rollout of the new banks under GSA SmartPay® Gallagher & Gallagher was asked to provide its conference management services and assist GSA in successfully completing the GSA SmartPay 2 Kick-off Conference. Gallagher & Gallagher assisted with the event’s logistics, developed the creative design of the requested materials, and coordinated, planned, developed and executed all related tasks under this important external branding event. The event took place on July 17, 2007 at the Grand Hyatt Washington Hotel in Washington, DC. Challenge: In 1998, the U.S. General Services Administration (GSA) awarded five contracts to major U.S. banks for purchase, travel, and fleet charge cards for the federal government’s use. The contracts are collectively known as the GSA SmartPay® Program. Overall, the GSA SmartPay® Program provides over two million purchase, travel, and fleet charge cards to over 350 U.S. Government agencies and other authorized organizations. With the U.S. Government spending over $26.5 billion annually using charge cards, the GSA SmartPay® Program saves an estimated $1.7 billion each year through administrative costs avoidance associated with purchase charge cards. Coming closer to the end of the initial 10-year period, the GSA SmartPay® Program was recently renewed and GSA needed to introduce the banks awarded the next 10-year contract, and assist them in promoting their services and products to the participating attendees. Solution: Gallagher & Gallagher, Inc. was selected to work with the FAS representatives in order to design, coordinate and execute the necessary tasks and activities developed to celebrate the awards and introduce the new banks to various federal audiences. As the conference management company, Gallagher & Gallagher, Inc. promoted the GSA SmartPay® Program and provided the necessary logistical support and graphic-design services to ensure that this rollout event would be a GSA/FAS success. Among the various services provided, Gallagher & Gallagher secured and managed the venue’s spaces, selected and supervised the required subcontractors, performed all necessary negotiations, supervised all production agreements, managed the final attendees’ list, conducted the on-site registration services, estimated and managed the AV requirements and provided the requested videographic and photographic services. Apart from managing the event’s logistics, Gallagher & Gallagher created the volunteer roles and responsibilities and provided the necessary volunteer training and on-site coordination. In addition, Gallagher & Gallagher developed the creative designs of the name-badges, the programs, the banner, and the event’s signage/posters. Drawing on its past record of successful event coordination and drawing on exemplary agency teamwork, Gallagher & Gallagher delivered a high-quality event, which once again surpassed client expectations. Through strategic project planning, frequent meetings, and quality control mechanisms, Gallagher & Gallagher completed every task of this project.within the limited available timeframe. In summary, GSA required professional conference management services with regards to the planning and implementation of the GSA SmartPay 2 Kickoff Conference. Gallagher & Gallagher was awarded this project and provided pre-conference planning, conference management services and post-conference support for the event. Gallagher & Gallagher, Inc. was honored to be part of this historic moment for the GSA SmartPay 2 Program, and looks forward to working with GSA/FAS in implementing its branding initiatives and taking the appropriate steps in promoting the GSA SmartPay® Program brand to the selected target audiences.

©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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Federal Workforce Conference – Transformation for RESULTS Gallagher & Gallagher assists producing multi-day conference The purpose of the OPM Workforce Conference was to provide an educational forum bringing together leaders, managers, and practitioners responsible for all aspects of Human Capital management, and business line supervisors responsible for implementation of Human Capital initiatives within the federal government. The conference had more than 1,500 participants per day. The four-day conference included: all-day general interest plenary sessions, half-day general interest plenary sessions, and more than 130 breakout sessions. Working with its subcontractor, Lockheed Martin, Gallagher & Gallagher provided all the necessary management, supervision, staffing, printed materials, and equipment necessary to make the conference a success. These services included pre-conference and on-site logistical planning and support, development of conference program and marketing materials (including signage), coordination of more than 300 speakers, exhibit sales and booth management, initial conference planning, on-site responsibilities, on-site registration and check-in for attendees, speakers, and press. Gallagher & Gallagher provided the following pre-conference logistical planning and support to OPM: • • • •

• • • • • •

Identified and produced conference marketing services and material which need to be produced including forty-page conference program Identified and produced conference promotional items (conference bags, pad folios, lanyards, and pens) Identified and produced all conference printed materials including signage Worked with designated OPM Workforce Conference staff as liaison between Baltimore Convention Center, Baltimore Convention & Visitors Bureaus, hotels, and OPM staff offices for coordination of all logistical arrangements, including blocks of sleeping rooms, lecture halls, meeting and breakout sessions room assignments, audio-visual management, special services management, exhibition and speaker management, dining, special event rooms, and exhibit hall. Assisted in the coordination of appropriate services for exhibits, drayage contractor, audio-visual contractor, security, computer rentals, special needs (e.g. interpreter for hearing impaired), and photographer. Coordinated all aspects of exhibition management (both pre-conference and on-site) including identifying potential exhibitors and negotiating arrangements. Developed and maintained online database of invited speakers, tracked speaker acceptance, tracked program changes, and prepared final speaker welcome letter and kit. Identified all speaker audio-visual and information technology needs and arranged for appropriate equipment with convention center and outside vendors. Assisted in the coordination, planning, and execution of on-site Federal agency meetings during the conference. Developed and maintained non-federal attendee, speaker, and exhibitor database.

©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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Coordinated and managed on-line and on-site registration of non-government attendees. On-line registration was compliant with Section 508 of the Rehabilitation Act of 1973.

On-Site Support and Logistics: Gallagher & Gallagher provided staff on-site for the length of the conference (pre-conference through conference wrap-up) to provide on-site logistical planning, management, support, and problem solving. These activities included: • Monitoring all space and event arrangements • Ensuring that breakout session and general session rooms were properly arranged and running smoothly • Coordinating/monitoring exhibit hall and exhibit booth space and the registration of exhibitors to ensure everything was running smoothly • Coordinating and managing on-line and on-site registration of all non-government attendees • Monitoring food services and ensuring food functions were arranged properly • Monitoring audio-visual operations • Monitoring special needs requirements • Answering miscellaneous questions

©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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RECRUITMENT BRANDING Monroe 2020 Gallagher & Gallagher leads Statewide Public Education Campaign Monroe 2020 on fullservice strategic marketing initiatives. Project Description: Pennsylvania’s future—It has been an ongoing seven-year comprehensive public education process involving five Task Forces that represent the entire county, the 20 municipalities, and each of the four school districts. It is a community partnership of county citizens, civic, business, education, environmental, and political leaders who are concerned about the quality of life in the county. The strategy was to bring together people from every corner and every walk of life to prepare Monroe County for the new millennium. Gallagher & Gallagher conducted focus groups divided by 4 school districts, prepared and implemented a full-service marketing communications and education plan including speaker’s bureau, workshops, public meetings, television, radio, and newspaper advertisements, newsletters, event coordination, press releases, and the Monroe 2020 Web site. The secondary research was important. The firm answered the classification and demographic questions by examining the date from the 1990 Census. The Chamber of Commerce, Vacation Bureau, Industrial Development Authority, and Planning Commission provided additional survey and data information. The external factors were considered when writing the marketing plan. It was decided that the most essential internal factor is the planning commission. Monroe 2020 is a visionary process and on-going effort to develop a vision and comprehensive plan for the future of the fastest growing area in the Commonwealth of Pennsylvania. The program’s goal is to balance the county’s environmental heritage with future economic growth and development. The area’s leaders have deemed Monroe 2020 the country’s most important community and political process. The Monroe County Commissioners selected Gallagher & Gallagher to market Monroe 2020 and provide consensus building among multiple layers of audience, encouraging implementation of municipal legislation in line with the program’s goals. This comprehensive education process involves multi-tiered marketing, media, public information, education, and communication efforts. The firm’s task is to encourage public participation and inter-municipal cooperation for a comprehensive plan covering economic diversity, alternative means to finance education, enhancing area tourism, expanding cultural opportunities, establishing more efficient patterns of land use, and protecting open space. Gallagher & Gallagher consults the Monroe County Commissioners, the Planning Commission, and the Legislators, Governors Office, Senators and Task Forces and produces, creates, and develops all aspects of the Monroe 2020 education program. The purpose, goal, objectives, strategies, and tactics have been clearly defined in the marketing plan developed by Gallagher & Gallagher. Examples of the tactics used are a speaker’s bureau, workshops, newsletters, event coordination, website, press releases; community events, portable displays; identity & slogan; brochures; power point presentations; speeches and talking points; media kits; information material for schools, public, and municipal officials; designed newspaper ads; and developed op-ed articles and newspaper columns. The firm completed a PSA video, a 60-second PSA commercial, and a radio PSA. In addition, Gallagher & Gallagher continually pinpoints milestones and conceives events that offer public or press relation opportunities, and organizes press events to promote those milestones.

©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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All events have been introduced with great attendance and media coverage. One of the concepts was a Magna Carta-type book that residents signed in support of Monroe 2020. There was also an oversized mock up of the Monroe 2020 World Wide Web home page and poster-sized displays of county land-use patterns. Gallagher & Gallagher designed Power Point presentations targeting specific audiences. Part of the education and marketing strategy is to fully educate all parties, especially those that have some level of opposition to the idea of change in the county. For example, area builders were against the idea of developing smaller parcels of land as an open space preservation measure. Gallagher & Gallagher obtained survey and statistical information from the builder’s own organization showing that home buyers prefer home “clustering” in combination with open space for walkways and bike paths. This is one of the most comprehensive educational multi-layered marketing, media, and public information assignments for a marketing firm. The target audiences are children, parents, government officials, political leaders, environment groups, businesses, and especially municipal leaders. The follow-up work after initial contract period included a Business Forum in 2001, Regionalization of Municipalities resulting in planning and regionalization of police and rewriting of land ordinances. In 2002-2003, Gallagher & Gallagher initiated, designed, and coordinated all aspects of the first Economic Summit in Northeast Pennsylvania. The process included facilitating focus groups consisting of community leaders, environmental group leaders, DEP, state legislators, county commissioners, county supervisors, planning commission, and the region’s leading developer. From that focus group, Gallagher & Gallagher branded the Economic Summit throughout the region, leading to other economic summits of similar nature in the State and beyond. Gallagher & Gallagher produced all marketing, media, and public information materials. The firm developed the agenda, acquired the speakers, and facilitated the 10 workshops, created talking points and speechwriting. Gallagher & Gallagher produced all media materials, including a historical documentary. The firm was responsible for writing press releases and advertising. The Summit was front-page news throughout the region as well as featured on all the nightly news programs. As a result 2004-2005, action steps were taken to create the first ever Economic Advisory Board responsible in overseeing the balance of environmental and economic infrastructure of the area. Monroe 2020 has been adopted by the areas school districts as part of their curriculum. As a result of Gallagher & Gallagher’s efforts for this program, more than one dozen awards have been received. Gallagher & Gallagher is the recipient of the Public Relations Society of America’s most prestigious award for overall excellence in a comprehensive public information program. Then Governor Tom Ridge proclaimed Monroe 2020 as a model for the State of Pennsylvania. The editorial of the print media named the public education and branding initiative a success in public information and unification. Award of Incentive Payments after Initial Contract Period: The budget was increased by more than 20% from the base year Recognized accomplishments, awards, professional licenses, and certifications: Public Relations Society of America Award for Overall Excellence Hailed by Former Pennsylvania State Governor, Tom Ridge, as a “model program for the state”

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Economic Summit Gallagher & Gallagher produces unprecedented event in two weeks Project Description: Economic Summit included several hundred leaders from government, business, educational and community groups who gathered to discuss and explore a wide range of economic development issues. At the heart of the summit was the realization that economic development is an integral component for cohesive plan for growth. The Summit was a success and included front-page media coverage. The remarkable feat for Gallagher & Gallagher, from the conference coordination aspect, was the quick turnaround for the planning, developing, production, and execution of this conference – two weeks. Gallagher & Gallagher’s role in the production of this historic event included handling all logistical aspects as well as the facilitation of the Economic Summit Work Group. The Summit invitees and attendees represented environmental, government, business and community leaders working together to unite with one voice and prepare a document to assist with the area’s economic development. The Economic Summit Work Group was a group of community and political leaders that worked together to formulate the agenda for the Economic Summit. The goal was to create an open forum that would result in a document with recommended first action steps on economic issues. Gallagher & Gallagher provided facilitation and coordination services for the Work Group, during the pre-conference phase. The summit began in the morning with opening marks that were drafted by Gallagher & Gallagher’s public relations department, and followed by a national guest speaker on this topic (scheduled by Gallagher & Gallagher). The morning session concluded with a panel discussion (Gallagher & Gallagher coached the panelists prior to the Summit, in anticipation of questions that may be asked). The luncheon included a keynote speaker from the Governor’s Office and the Director of Economic Development for the state. The summit reconvened with 6 breakout Sessions, carefully orchestrated to flow after the morning’s topic of discussions. The sessions were broken out into 6 mixed groups of attendees focusing on following topics: Developing and Maintaining a Green Infrastructure, Targeted Industries, Workforce Issues, Infrastructure, Legislative Action, and Entrepreneurial Development. Finally, the day-long summit closed with closing remarks and the challenge to develop a white paper for action on the issues discussed. The white paper was presented to the County Commissioner’s Office. In addition to Gallagher & Gallagher’s involvement in the substantive and material coordination, the firm provided all the logistical coordination for the Summit. These tasks included the following, to name a few: Logistics provided for Parking and Security/Signage: • Signage at entrance of auditorium • Signage, on easel, in lobby • Signage for visitor center that says “Parking for Economic Summit 2002” • Signage for parking lot that says Parking for Economic Summit • Signage for parking lot that says Overflow Parking for Economic Summit 2002 • 8 ½” x 11” signs that provide name of breakout session along with corresponding colored dot ©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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• •

8 ½” x 11” signs that read A-K and L-Z for registration table 8 ½” x 11” signs with Aventis Pasteur name/logo for podiums

Logistics provided for Registration Materials Handouts: • Cards (questions for panelists) • • Badges •

Pencils/Pens Notepads (for registration packet)

Logistics for On-Site Coverage: • Parking and Checking off attendants • Registration/seating assistance

Media coordination

Logistics provided for Morning Session: • Theater Style Seating (Plan A) • Classroom style seating (Plan B) • Podium with microphone • Head table • Chairs (at head table) • Microphones (at head table) • Screen • In-focus LCD projector

• • • • • • • •

Laptop AV Technician on-site Room Set-up Easels Photographer Videographer Note takers Runners (question/answer period)

Logistics provided for Governor’s Keynote Address: • Wireless microphone and podium • Signage on podium Logistics provided for Afternoon Breakout Sessions: • Theater style seating (Plan A) • Round Table seating (Plan A.1) • Classroom style seating (Plan B) • Head table • Note takers

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This resulted in extensive media attendance and coverage within and out of the area. The Summit was documented into a White Paper with recommended action steps reviewed by every organization within the area that is affected and was presented to the Board of Commissioners in an unprecedented and historic presentation – presenting the document was the Chamber of Commerce President (representing 1500 businesses) and the Vacation Bureau (representing $1billions of dollars of tourism and income) as well as leaders throughout the area. Gallagher & Gallagher coordinated the historic presentation and press event follow-up as well as the White Paper. Scope: Conference Planning, Public Outreach, Project management, Graphic design, “This past spring Gallagher and Gallagher played a pivotal role in the success of our Countywide Economic Development Summit. From conceptualization to implementation, their staff handled the planning, advertising, and the preparation of materials for the entire event. Their professionalism during our preparations and at the event itself, established a quality ambiance throughout the summit. Their work did not end with the event itself. G&G oversaw the development of a white paper summarizing the event and identified action steps.” Charles A. Leonard, Executive Director, PMI

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EVENT MARKETING – Landmark Launch Laying Down the Foundations to “Build the Dream” Gallagher & Gallagher’s event planning experience led to the successful completion of the Washington, DC Martin Luther King, Jr. National Memorial Project Foundation’s series of events on November 12 and 13, 2006. Challenge Angel Enterprises called upon Gallagher & Gallagher to assist them with the strategy, pre-planning and logistics of the events sponsored by the Washington, DC Martin Luther King, Jr. National Memorial Project Foundation. The MLK Foundation is the outcome of the Alpha Phi Alpha Fraternity members’ vision to build a new memorial to honor the great Civil Rights Leader, Dr. Martin Luther King, Jr. at the National Mall area of our nation’s capital. In addition to event logistics and volunteers coordination, Gallagher & Gallagher was also asked to assist in increasing public awareness by researching, inviting and attracting an audience of public and government officials, pioneers of the Civil Rights Movement, business executives, entrepreneurs and community leaders to the MLK Foundation’s Welcoming Reception, Ceremonial Groundbreaking Event and National Dream Dinner. Solution Gallagher & Gallagher exceeded event expectations in all aspects, during the production and execution phases of these historic events. Drawing on its own past record of successfully organizing a variety of events and based on its unique teamwork spirit, the agency managed to deliver more than both Angel Enterprises and the Washington, DC Martin Luther King, Jr. National Memorial Project Foundation ever expected. Specifically, Gallagher & Gallagher initiated its two-month efforts first by strategizing, through the creation of a detailed project plan, second by planning, via the outlining of the specific tasks that needed to be completed in conjunction to the available timeframe, and finally by monitoring the projects execution and progress, through the weekly submission of performance evaluation reports that addressed on-going issues. Since the efficient completion of the Washington, DC Martin Luther King, Jr. National Memorial Project Foundation’s events required a large number of volunteers, Gallagher & Gallagher was primarily responsible to brief them in relation to their specific roles as well as to coordinate and organize them into smaller teams/groups. For this purpose, the agency proposed and created the appropriate communication materials—a comprehensive and detailed Volunteers Guide—that educated volunteers in relation to their responsibilities, provided all necessary information and addressed a variety of possible concerns. In addition, by hosting multiple Volunteer ©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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Information Sessions, Gallagher & Gallagher managed to secure the accurate comprehension of the volunteers’ roles and succeeded in establishing adherence to its plan. Finally, the agency succeeded via Campaign America’s cost-effective idea to offer to each volunteer a promotional hat and a poncho, in gratitude of their time and assistance. Since volunteers were instructed to wear the promotional items during the course of the events, they became not only important signifiers, but also incredible moral boosters.

Another of Gallagher & Gallagher’s major responsibilities was the coordination and on-site management of all transportation vendors. Based on a detailed and extensive pre-planning research, the agency managed to identify and secure the appropriate transportation services that were not only able to handle the magnitude of this project, but also to understand its scope. By evaluating the transportation needs and creating the most efficient plan, Gallagher & Gallagher succeeded not only to deliver the best possible service to the client, but also to considerable decrease the associated costs.

In the public relations arena, Gallagher & Gallagher assisted in the creation and management of multiple guests’ itineraries, so as to better serve the special needs of the Washington, DC Martin Luther King, Jr. National Memorial Foundation’s invitees. These include the 50 “Kids for King” competition winners and their families and the elite VIPs attendees that greatly contributed to the events’ tremendous media success by promoting the unique message of such a historic occasion.

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Developing USPIS’ Employer Brand Gallagher & Gallagher develops Brand for Law Enforcement Agency Delivering a World of Career Opportunities Project Description The United States Postal Inspection Service needed an employer brand to recruit qualified candidates and to succinctly describe their lengthy application process. The agency spends over one hundred thousand dollars on recruiting and training inspectors. The cost of recruiting and training new inspectors is a costly fiscal investment. Therefore, it was imperative to recruit candidates that would be the best and provide an ROI on USPIS application and training investment. Gallagher & Gallagher developed an employer brand for USPIS’ current and future workforce. Gallagher & Gallagher led USPIS through its Brand Wash process. The Brand Wash process included leading focus groups of USPIS employees, managers, subject matter experts, and new hires. Through these focus group sessions, Gallagher & Gallagher identified the unique strengths of USPIS including its culture, mission, and objectives, duties and responsibilities of primary occupations, benefits, family friendly policies, etc. After several brand focus groups sessions the brand developed is United States Postal Inspection Service – “Gallagher & Gallagher has set the standard that I Delivering a World of Career Opportunities. The brand will measure every other company against. It has developed answered the question – Why should I work truly been my pleasure to work with [Gallagher & for USPIS and why should I stay? Further, the brochure Gallagher].” copy served as a qualifier to obtain the best candidates. Gallagher & Gallagher also developed a Web site design to further integrate this new employer brand. Major Success or Accomplishments In a customer satisfaction survey given to the members of the USPIS focus group and OPM, all of the respondents graded Gallagher & Gallagher as a 10 out 10 for exceeding their expectations. In addition, on the first day the new brand went live, USPIS received 700 qualified candidates. As a result of this successful partnership between government agency and industry partner this contract was recognized as a success story by the GSA at the GSA Expo 2005.

Major problems, lessons learned, and solution(s) applied Our team did not encounter any problems during this branding campaign. A lesson learned was the importance of a strong focus group and agency focus group leader. In addition, the inclusion of USPIS’s public affairs office throughout the process ensured timely approvals.

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Scope: Branding, Public Outreach, project management, focus group facilitation, reporting, graphic design, web site design, 508 compliance, pre-press production.

“I have found that the Gallagher & Gallagher Team provides an excellent range of professional services to their clients. The Gallagher & Gallagher Team is also flexible and responsive to their client’s needs”

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Media and Public Affairs Support for PM Soldier Weapons Project Description: Congressional undercurrents and industry forces drive strategy for Product Managers (PMs) daily. Gallagher & Gallagher provides professional media services for PM Soldier Weapons (PM SW) through tactical counsel, planning and execution - incrementally achieving objectives as they emerge for Individual Weapons and Crew Served Weapons. In support of the client’s emerging media agendas, Gallagher & Gallagher provides Media Selection & Interview Methodology for consistency. Gallagher & Gallagher has counseled PM Soldier weapons with the following support and tactics: • Provides, researches, and supports media opportunities originating at the PEO and PM SW levels, trade shows, live fires, and press releases. • Conducts placement of press releases on the trade show floors, when available. • Distributes pre-event direct mailers with lists approved by COL or Deputy. • Provides formal communication plans attached to websites. • Wrote the PEO Strategic Communication Plan in May, 2005. • Wrote the PM SW Communication Plan in November, 2004; execution and tracking began in January, 2005. • Writes articles, white papers, and case studies to generate media interest. • Provides media collection for an internal library. • Provides media clipping service and analysis to support communication plans. Media/Public Relations Support— Communication Plans: Gallagher & Gallagher wrote the first Strategic Communication Plan to harness the power of all the marketing tools and channels in play on the PEO level. Thoroughly researched for an understanding of various information needs and audience listening styles, the plan aligns to the Assistant Secretary of the Army Acquisition, Logistics & Technology ASA (ALT’s) mission. It provides metrics for Program Managers, Team Leaders, and Product Directors and is integrated across the three PEO Soldier Project Offices to guide tactical execution and track the organization’s mission. Metrics included tracking events and live fire demonstrations through After Action Reports (AAR). Ranks and numbers of military and congressional stakeholders, media and general attendee groups were tallied and profiled, along with distribution of material that gave Program Office representatives a means to calculate man hours and dollars for stronger positioning for upcoming events. Enabled Program Office representatives to better prepare key level briefings and media interviews by tracking the number of information requests at events, live fires, phone, e-mail and the Internet. Tracking distribution and downloads of press kits, videos, images, briefings, fact sheets, press releases, and product portfolio books enabled a proactive stance in writing articles and keeping Web site copy relevant. Tracking Web site statistics via PR Newswire and Army Public Affairs when press releases generate increased media attention when programs reach maturity and require Congressional attention for funding. Metrics are kept on the PEO level and used for future planning and modification of the Strategic Communication plan. Tracking and analysis of monthly Web site statistics on the PEO Soldier site show trends of interest to keep the overall site and communication plans relevant. Gallagher & Gallagher also researched, wrote, and continues to execute a Tactical Communication Plan for PM Soldier Weapons with measurable success in print, radio, T.V, and Internet. Media services within the plan include Pre & Post Interview methodology with documentation for interviewees Scripting / Coaching for T.V. and radio spots, and Writing / Placement of feature stories and press releases. Tactical Counsel, Planning, and Execution: ©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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Gallagher & Gallagher, Inc, writes and edits speeches for Commanding Officers, establishes avenues of interchange of ideas and information, and responds in proficient oral and written manner. We understand the target audience and effectively disseminate the information to the general public. Below is our media methodology for PM Soldier Weapons: Interview requests: • Service coverage includes requests generated at PEO, trade events, live fires, and public domain information, i.e. print, radio and television. • Media outlets: Service coverage includes magazines, trade publications, newspapers, websites, radio, and television. • Programs: Service coverage includes all products and accessories identified as needing media exposure. Pre – interview: • Setting pace and rules with reporter(s) - 3 - 5 business days required for interview • Developing media profile • Developing writer profile • Questions gathered and clarified • PM notified - COL and Deputy cc’d – PEO notified on national level • Message points clarification and media coaching 15-20 minutes prior to interview • Complete interview sheet Interview: • Guidance delivering message points • Guidance and/or coaching to avoid controversial areas • Verbal redirection– cooling and bringing reporter(s) back to message points Post – interview: • Management of clarifications before placement, when possible (i.e. media interview recap) • Record of interviewees’ feedback and perceptions • Digital recording catalogued • Media collection – rated and analyzed for accuracy • Media catalogued in internal library • Complete interview sheet, catalogued in library • National level interview sheet sent to PEO, HQDA, and ARDEC PAO • Media coaching based on digital recording and interview sheet, as needed • Qualification and quantification to strategic and tactical communication plans

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Event and Conference Coordination: As part of Gallagher & Gallagher’s contract as Public Affairs/Legislation Liaison support contract, Gallagher & Gallagher coordinated all of the logistical needs for the Soldier Weapon Day. Gallagher & Gallagher successfully negotiated with the hotel lowest possible rates for AV, meeting rooms, and other services. In addition, Gallagher & Gallagher coordinated logistical arrangements; including breaks, room set-up, signage, and hospitality suites. Gallagher & Gallagher staff was present on-site ensuring that all logistical elements were in place, enabling the IPT PM to focus on the substantive efforts for their respective meetings. The event milestones were delivered in a timely manner and under budget.

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Public Relations & Strategic Marketing Support for Aventis Pasteur Marketing and Community Relations for a Pharma Leader Project Description and Scope: Aventis Pasteur (now Sanofi Aventis) is one of the largest manufacturers of vaccines in the world. Gallagher & Gallagher worked with the company’s Public Affairs, Recruitment, Engineering, Medical, Environmental, Human Resources, Legal, Senior Management departments, as well as the Office of the President, from 1990 through the company’s 2005 merger with Sanofi. Gallagher & Gallagher produced a marketing community relations and communications strategy plan and was responsible for its implementation. To develop the plan, which was originally produced in 1996, Gallagher & Gallagher conducted surveys, which included focus groups of different levels of employees to develop a needs assessment. The focus for development of this plan and its implementation was to ensure a positive effect on the external and internal audiences and for recruitment purposes. External good corporate neighbor and community relations programs assist in strengthening morale and procurement. By developing a strategy for the company that contained a strong community relations program, we ensured strengthening the company’s image to attract quality candidates. The plan includes, goals, objectives, strategies, objectives, primary and secondary target audiences, public relations and marketing calendar and networking opportunities. The firm was also responsible for Recruitment Campaigns to target high-level employees to fill open positions. Gallagher & Gallagher worked on many marketing communications projects and events, including organization of the Distinguished Speaker Series that resulted in a major event with speakers such as a Nobel laureate recipient, the medical advisor to the Bill Gates foundation, the discoverer of the Aids Virus, and the head of the CDC. In addition, our firm coordinated tours and visits on different occasions by then-Pennsylvania Governor Tom Ridge and members of his cabinet, the EPA, DEP, Senator Arlen Spector, as well as coordinating other major media events. Gallagher & Gallagher worked with the Aventis Pasteur Engineering Department for many years. In addition, our company worked with URS, one of the largest engineering firms in the country, as well as other local engineers on several occasions involving the expansion projects. Gallagher & Gallagher’s role was primarily to disseminate information from the engineers into user-friendly language and relay it to the public at large. This resulted in two major documents on the expansion as well as other materials. On a national scope, the firm coordinated the vaccine manufacturer’s involvement in the annual BIO GENEius awards and International Biotechnology Meeting. This program recognizes junior and senior high school students across the country for excellence in creating biotechnology projects that are exhibited at science fairs. Aventis Pasteur, KPMG Peat Marwick LLP, and the Biotechnology Industry Organization (BIO) sponsor the awards. Gallagher & Gallagher’s responsibility for the BIO GENEius is to handle publicity, correspondence, and promotional activities.

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Honoring heroes on the home front Gallagher & Gallagher Documents the Story of Employee Sacrifice Challenge: Aventis Pasteur needed to preserve history. The company had made a historic donation of over 85 million doses of smallpox vaccine to existing U.S. stockpiles. The donation, aptly titled Project Liberty, ensured the safety of all Americans in the event of a bio-terrorist attack; Aventis Pasteur officials wanted to ensure that the sacrifices made by employees to secure the donation were remembered and recognized by creating a video documentary of the donation. Solution: Gallagher & Gallagher immediately began interviewing and videotaping employees who worked on the project while the memories and emotions of the project were fresh. Several employees, from the president/CEO to project managers and technicians, were interviewed and videotaped regarding their work and reactions to the project. Simultaneously, interviews were conducted with those involved externally including area congressmen and Secretary of Health and Human Services Tommy G. Thompson. All interviews were incorporated into a storyboard describing the project from implementation to final donation. Using existing news and file footage, along with photographs, the interviews were forged into a story on video of dedicated employees working long hours and spending holidays away from family to ensure the safety of a nation.

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Training Video – Aventis Pasteur How to Present to the FDA Video Project Scope: Aventis Pasteur approached Gallagher & Gallagher with the task of producing a training video that is used as a guideline and references for employees making presentations to the Food & Drug Administration (FDA). After initial meetings with the vice president of Scientific and Medical Affairs, Dr. Carlton Meschievitz, Gallagher & Gallagher developed an initial script and storyboard and presented them for client approval. Gallagher & Gallagher’s technical writers, subject matter experts, and director crafted easily understood language based on the complex medical terminology in order to effectively communicate to FDA the result of vaccine clinical trials. Once the client approved the script and storyboard, the firm began reviewing voice talent, secured clearances, sought necessary stock footage, and performed location videography in Betacam-SP format. Working closely with the department, onsite interviews were conducted with key personnel. The final product was delivered to Aventis Pasteur in CD ROM format, allowing employees to easily view the video on any desktop computer. This training tool kit has become a standardized process in the Aventis Pasteur’s FDA presentation protocol.

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EXPEDITED WORK YIELDS GREAT RESULTS Gallagher & Gallagher delivers skilled recruits to leading Pharmacy Company When a company needs quick, dependable media planning services, they frequently turn to Gallagher & Gallagher. The Human Resources department in Aventis Pasteur's Swiftwater office contacted Gallagher & Gallagher in July 2000, requesting assistance in developing a radio and newspaper campaign to publicize its upcoming employment expo. Aventis Pasteur's goal was to attract up to 600 experienced industrial production specialists from the New Jersey and Pennsylvania areas, preferably with advanced degrees, to attend an employment expo on July 31. The firm had to work quickly without compromising quality. Gallagher & Gallagher's first step was to develop a list of media that might yield significant target penetration. The list included general circulation and business publications, as well as commercial and public radio stations that covered the area from Morris County, NJ to Scranton, PA. Once the list was developed, the firm reviewed cost per point and effective reach information for the radio stations and potential target market readership for the print publications. With the list pared to a manageable number, Gallagher & Gallagher developed the model for a shortterm, aggressive campaign. The costs of the model exceeded the available budget, so we began modifying the campaign, cutting some stations and publications from the bottom of the list while negotiating for better media deals. These steps all took place within the first 24 hours of our work. By the second day, the firm had in place the framework for a newspaper/radio campaign that would achieve Aventis Pasteur's goals within the available budget. In addition, the firm had negotiated value added premium placements from two publications and bonus mentions of the employment expo from a radio station in same city. Gallagher & Gallagher's assertive posting efforts during the flight assured that all commercials and print ads ran in the promised positions with no need for make-goods. As a result of Gallagher & Gallagher's effort, the employment expo was an unqualified success, with hundreds of capable personnel in attendance. Aventis Pasteur had a change in controlling ownership and is now known as Sanofi Aventis.

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PUBLIC OUTREACH – RECRUITMENT BRANDING Gallagher & Gallagher develops GSA’s Strategic Communications Recruitment Plan Project Description: Branding GSA Career Opportunities to External & Internal Audiences Gallagher & Gallagher is currently in the research and planning phase of the General Services Administration’s National Recruitment Branding Initiative. The project focuses on examining and evaluating GSA’s employer brand within its current workforce. Gallagher & Gallagher leads this effort for GSA through its Brand Wash process. The Brand Wash process leads focus groups of GSA’s leadership, employees, managers, subject matter experts, and new hires across the eleven (11) GSA regional offices. Through these Brand Wash sessions, Gallagher & Gallagher will identify the unique strengths of GSA, including its culture, mission and objectives, duties and responsibilities, benefits, and family friendly policies. Using data from these sessions, Gallagher & Gallagher will develop GSA’s Strategic Communications Recruitment Branding Plan. Upon completion of the Brand Wash session workshops, Gallagher & Gallagher will assist GSA in developing its recruitment branding identity and promoting its core values to its primary audiences and stakeholders. Gallagher & Gallagher will then return to the focus groups with the final branding results to ensure acceptance. This consensusbuilding builds brand ambassadors and brand advocates, ensuring the successful implementation of the initiative. The brand-building sessions answer the question: Who is GSA, what does GSA do best; and why should anyone care? The deliverables will further integrate GSA’s employer brand within its current workforce and reinforce GSA’s messages to its external audiences (candidates). Major Success or Accomplishments: In the customer satisfaction surveys given to the Brand Wash Sessions’ members upon the completion of the focus-groups, the respondents have rated Gallagher & Gallagher a 10 (out of 10) for exceeding their expectations. As a result of this successful execution of the Brand Wash sessions, Gallagher & Gallagher anticipates that this project will be recognized as a success story by GSA in the near future. Received enthusiastic response and exceptional reviews of the focus-groups’ participants across the GSA regions to the communications recruitment branding initiative. Scope: Develop GSA’s Strategic Communications Recruitment Branding Plan, project management, brand-wash workshop sessions and facilitation to eleven (11) regions, headquarters and executive committee made up of GSA leadership, graphic & web design, pre-press production, research, content management, write/disseminate press releases, and provide media communications consulting services (broadcast, online and print).

©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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Award-Winning Veterans Wellness provides Guide for Healthy Living for Veterans in the Mid-west Challenge: Veterans Integrated System Network 11 (VISN 11) comprised of thirty VA medical centers in the midwest wanted to develop a quarterly magazine that would provide helpful and useful information about healthcare. Solution: Gallagher & Gallagher working with a committee of fifteen doctors, nurses, nutritionists, and other health care professionals produced, designed, and developed articles for the quarterly Veterans Wellness magazine. The magazine was a huge success, according to a survey conducted by the committee. In addition, the newsletter won an International Communicator Award for Excellence for government print media. “It has been a pleasure to work with Gallagher & Gallagher…They have been responsive and accommodating to our needs. Whenever there was an issue they took care of it in a responsible manner. We are quite pleased…Great Job!” Department of Veterans Affairs Scope: • Graphic design • Pre-press production

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ENGINEERING RECRUITMENT SOLUTIONS FOR PENNSYLVANIA DOT Gallagher & Gallagher improves recruiting by learning what drives candidates Strategic Marketing Survey, Analysis, and Marketing Plan for the Recruitment and Retention of Civil Engineering Staff for Pennsylvania Department of Transportation (PENNDOT). Challenge: PENNDOT is responsible for the administration and maintenance of Pennsylvania’s multi-faceted, intermodal transportation system encompassing highways, railways, and airways. Because PENNDOT’s efforts had not produced and retained enough quality civil engineering workforce candidates, the state agency looked to Gallagher & Gallagher to develop, administrate, coordinate, and execute a strategic marketing survey and strategic marketing plan. Solution: Working with PENNDOT, Gallagher & Gallagher planned, developed, coordinated, and conducted a comprehensive survey that will be used to create a marketing strategy for recruiting technical and engineering personnel for employment with PENNDOT. In the development of this survey, three separate target audiences were identified. These audiences were: 1.) Current PENNDOT employees (varying in level of experience from entry-level to senior-level); 2.) Mid-Senior level engineering and information technology professionals in the private sector; and 3.) Civil Engineering and Information Technology students. The universe for the target audience included PA, NJ, NY, OH, WV, VA, MD, and DE.

“Gallagher & Gallagher is extremely responsive, flexible and knowledgeable. Their staff’s can do approach and willingness to problem solve has aided us tremendously throughout the entire process. We are looking forward to working with Gallagher & Gallagher on the next phase of the project.” PENNDOT

The results of the survey were then integrated with secondary research to develop the strategic marketing plan that included: Objectives: Research, Historical Results, Critical Issues, SWOT Analysis, Macro Environment, Marketing Strategy, and Action Programs. The final document’s action plans are currently in the process of being implemented and PENNDOT is working with Gallagher & Gallagher to implement the advertising component.

©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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Developing a Brand for Department of Energy’s New Learning Management System (LMS) Gallagher & Gallagher Assists DOE in Energizing its Online Learning Center Project Description: Gallagher & Gallagher developed a brand, logo, and tagline for the Department of Energy’s new Learning Management System (LMS), which is used by all Department of Energy employees. DOE employees were already using a previous LMS system and the employees were very comfortable with the functionality of the old system. Gallagher & Gallagher’s objective was to develop a new brand, logo, and tagline that would introduce the enhanced benefits of this new, more robust LMS. Working with a Focus Group of DOE employees, Gallagher & Gallagher developed the brand OLC2 with the tagline Energize Your Learning. Gallagher & Gallagher began the process by leading a focus group of DOE employees through the Brand Wash Process. This process included several meetings with DOE focus group participants that served as a discovery and information exchange on current perceptions, objectives, and milestones of the new LMS. Gallagher & Gallagher also developed a survey that was administered by DOE staff regarding key words and phrases that best described the new system and its objectives. Based on this information, Gallagher & Gallagher developed several iterations of a logo and tagline. The final logo and tagline used the colors culled from the DOE seal and maintained a simple, clean, bold, attractive and on-line friendly design. Furthermore, the O-L-C walks your eye up to the "2" and branding tagline maintaining a graphic hierarchy of logo-to-branding line-to-description line. Major Success or Accomplishments: The final logo resulted in unanimous approval and agency acceptance. Further, the customer survey results averaged 9 out of 10 point scale. Major Problems, Lessons Learned, and Solution(s) applied: This project first encountered delays due to lack of DOE participation. Working with OPM, Gallagher & Gallagher ascertained DOE management buy-in on the project and its importance. Once this was completed and DOE was trained on the importance of their involvement in their focus group, Gallagher & Gallagher was able to engage and excite the DOE team. The outcome was effective branding sessions resulting in the development of a message and deliverables that truly represented the LMS system and its importance to DOE employees. “I found this to be an enhancing experience; from the input of the group and the expertise of Gallagher & Gallagher to help focus and identify our needs. The quality of the work was great and attention to details excellent.” – DOE LMS Focus Group Participant

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E-Gov Marketing Materials Takes a Step Forward Gallagher & Gallagher develops brand materials for streamlined programs Project Description: The U.S. Office of Personnel Management (OPM), E-Gov introduced a number of new initiatives designed to improve the storage and sharing of information, while also improving access to that information. Gallagher & Gallagher created and designed brand communication materials including a portfolio/folder, sell or “slip” sheets, and a tri-fold brochure to communicate to end users the benefits of the E-Gov’s programs. These programs will provide a comprehensive electronic personnel record-keeping and analysis system covering the entire life cycle of Federal employees from hire to retirement; support the development of the Federal workforce through simplified and one-stop access to high quality e-Training products and services, and thus, advance the accomplishment of agency missions; standardize, consolidate, and integrate Government-wide federal civilian payroll services and processes; and simplify the process of locating and applying for Federal jobs. The branded materials clearly communicate to Federal employees a number of E-Gov initiatives implemented to improve the storage and sharing of information and to facilitate improved access to programs affecting recruitment, human resource, training, and support services. The materials detail the programs as well as delivering the brand promise to customers in numerous government agencies. Major Success or Accomplishments: Gallagher & Gallagher met an extremely aggressive project timeline designing all the necessary materials in approximately five weeks. This project is typical of Gallagher & Gallagher’s ability to expeditiously produce high-quality brand collateral. Major Problems, Lessons Learned, and Solution(s) applied: No problems occurred. Scope: Project management, copywriting, graphic design, pre-press production

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MEDIA CAMPAIGN – STRENGTHENING THE NAVAL RESERVE Radio gets results for SoCal NRRC In September 2000, The Naval Reserve Recruiting Command DET ONE, in San Diego, California contracted with Gallagher & Gallagher to research radio advertising opportunities and to make a purchasing recommendation based on that research. The ideal Naval Reserve recruit is an adult between the ages of 25-35, already pursuing a career, and seeking additional income or challenges. Construction personnel, engineers, physicians, and other professionals are highly desired. Based on the needs of NRRC-DET ONE, Gallagher & Gallagher researched the San Diego radio market and determined that two stations, KIOZ-FM and XTRA-FM provided access to a large percentage of Adults 25-34, with a combined CUME Rating of 38.9%. The CUME Rating figure means that 38.9% of the target group tuned in one of the two stations at some point during each day. Narrowing the list of stations was the first step in developing the appropriate buying recommendation. From that point, we developed schedule recommendation that insured that the NRRC’s message would rotate among day parts and capture the greatest possible portion of the CUME Audience, ensuring the greatest possible REACH (The number of different people who will be exposed to the message) and FREQUENCY (The number of times those people will be exposed to the messages). The eight-week schedule we recommended and ultimately purchased on NRRC’s behalf, delivered a NET REACH of more than 167,000 people and a FREQUENCY of 10.9. Gallagher & Gallagher’s POC at NRRC-DET ONE, Chief Parris, was pleased with the results of the campaign, which led to a significant number of inquiries about enlisting in the Naval Reserve.

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EXPEDITED WORK YIELDS GREAT RESULTS Gallagher & Gallagher delivers skilled recruits to leading Pharmacy Company When a company needs quick, dependable media planning services, they frequently turn to Gallagher & Gallagher. The Human Resources department in Aventis Pasteur's Swiftwater office contacted Gallagher & Gallagher in July 2000, requesting assistance in developing a radio and newspaper campaign to publicize its upcoming employment expo. Aventis Pasteur's goal was to attract up to 600 experienced industrial production specialists from the New Jersey and Pennsylvania areas, preferably with advanced degrees, to attend an employment expo on July 31. The firm had to work quickly without compromising quality. Gallagher & Gallagher's first step was to develop a list of media that might yield significant target penetration. The list included general circulation and business publications, as well as commercial and public radio stations that covered the area from Morris County, NJ to Scranton, PA. Once the list was developed, the firm reviewed cost per point and effective reach information for the radio stations and potential target market readership for the print publications. With the list pared to a manageable number, Gallagher & Gallagher developed the model for a shortterm, aggressive campaign. The costs of the model exceeded the available budget, so we began modifying the campaign, cutting some stations and publications from the bottom of the list while negotiating for better media deals. These steps all took place within the first 24 hours of our work. By the second day, the firm had in place the framework for a newspaper/radio campaign that would achieve Aventis Pasteur's goals within the available budget. In addition, the firm had negotiated value added premium placements from two publications and bonus mentions of the employment expo from a radio station in same city. Gallagher & Gallagher's assertive posting efforts during the flight assured that all commercials and print ads ran in the promised positions with no need for make-goods. As a result of Gallagher & Gallagher's effort, the employment expo was an unqualified success, with hundreds of capable personnel in attendance. Aventis Pasteur had a change in controlling ownership and is now known as Sanofi Aventis.

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Case Study Gallagher & Gallagher, Inc. was selected to work with the division's representatives in order to design, coordinate and execute activities to help recognize and celebrate the FAS workforce. Close to 1,000 attendees, regions, headquarters, GSA officials, employees, 4 different programs in one, pre and on-site highly skilled technical coordination/management/conciseness/logistics/transportation/scripting/programming within a 2.5 hours time span - delivered on time and on budget.

EVENT MARKETING FAS PERFORMANCE AWARD CELEBRATION Point of Contact for the Award Celebration: Amanda Fredrickson, Tina Johnson, Gallagher & Gallagher’s event planning experience led to the successful completion of the FAS Performance Award Celebration on November 18, 2009, Marriott Gateway at the Crystal Gateway Marriott hotel in Arlington, Virginia. Challenge: Gallagher & Gallagher was selected to support GSA Office of Customer Accounts and Research Division (CAR) requiring assistance to coordinate and execute logistics for the FAS Performance Awards Ceremony. The purpose is to acknowledge, celebrate the accomplishments of the past year with employees and to announce the FAS Performance Awards. The celebration took place on November 18, 2009 at the Crystal City Gateway Marriott in Arlington. Within a short period of time to coordinate, Gallagher & Gallagher Team needed to complete four (4) programs into one thematic and seamless outcome within a 2.5 hour timeperiod provided from beginning of program to conclusion. Logistically it was essential to insure ŠGallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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that 1000 attendees entered the room on time, that the program segments flowed and each area transcended to the other area concluding without flaw. This event included top GSA officials and employees. Participation and engagement as follows: a) Welcome by GSA Officials b) custom team building program (with electronic scoreboard and podium with synchronized buzzer) consisting of GSA employees as contestants (electronic game on large screens) c) Gallagher developed/conceived separate game to coincide during several breaks during the contestant portion so to insure audience participation and audience engagement, d) seamlessly turn the event back to GSA Commissioner to highlight annual employee performance and e) conclude by segway to entertainment portion as conclusion to be provided by GSA employees. The challenge was to have a synchronized, seamless, on time production event which did not appear fragmented. This required the highest level of project management, negotiating, event management, and technology and communication skills. In addition, Gallagher was to transport employees from Four (4) different GSA locations to venue using transportation, develop all IT and marketing, negotiate with venues, manage the AV issues which arose from the Venue AV company without notice to attendees and conclude within scheduled time getting employees back to their offices prior to lunch. GSA theme approach was to create an interactive, fun and entertaining well organized program for close to 1000 GSA employees and top management from headquarters and regions. Solution: Gallagher & Gallagher, Inc. was selected to work with the division’s representatives in order to design, coordinate and execute tasks and activities developed to celebrate the successful implementation of the program. Apart from managing the event’s logistics and providing volunteer training and coordination, Gallagher & Gallagher developed an interactive game, assisted with scripting and created speaker’s notes and assisted with speech content and motivational tone. Additionally, the Gallagher & Gallagher team handled vendor negotiations, secured the “Game Show” teambuilding subcontractors and negotiated a GSA customized Teambuilding game within GSA budget, strategically placed the selected decoration elements— in the Grand Ballroom of the Crystal Gateway Marriott hotel. Drawing on its past record of successful event coordination and drawing on exemplary agency teamwork, Gallagher & Gallagher once again surpassed client expectations and delivered more than the Federal Acquisition Service event management team ever asked or wished for. Specifically, Gallagher & Gallagher initiated its one-month efforts first by strategizing, through the creation of a detailed project plan, second by planning, via outlining specific tasks that needed to be completed under the limited available timeframe, staying calm under pressure when the Hotel Venue AV Director was called out of the event and Gallagher Professional Team took over seamlessly during a very timed and difficult transition from one game program (contestants) to another (audience), finally by monitoring the project’s execution and progress, through direct and open communication with all parties involved on an on-going basis. Gallagher & Gallagher developed an analytical guide and a detailed minute by minute. The event was flawless. One misstep and the event would not have succeeded. There was no room for error and no error was made. In conclusion, for the FAS Performance Award Celebration, Gallagher & Gallagher was responsible for organizing, developing, coordinating and managing the program’s presentation and award ceremony on-site. Based on the detailed agenda developed days in advance, our team managed to divide the program into sections and ©Gallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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sub-units and assign specific responsibilities on-site staff members, creating a comprehensive program that smoothly transitioned between program elements and speakers. By successfully handling the technical specifications and providing the requested services, Gallagher & Gallagher’s role in the overall success of the FAS event was critical. Gallagher & Gallagher managed to complete this project both effectively and efficiently, within the limited timeframe, while promoting its internal motivational character and enhancing its scope. By creating the transportation schedule and assisting GSA with vendor coordination, Gallagher & Gallagher succeeded not only in delivering the best possible overall service, but also in minimizing the associated costs for GSA.

ŠGallagher & Gallagher, Inc. The material contained herein is the property of Gallagher & Gallagher, Inc. and may not be used in part or in full without written permission.

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