It’s all about our chicken Moy Park, Ireland’s number one poultry brand, has relaunched its branded breaded product range. Moy Park seeks to reinvigorate the chilled, breaded poultry category with an exciting new recipe and premium packaging. Our new breaded range, which includes our signature chicken kievs, goujons and nuggets, anticipates consumer trends. It will delight our existing shoppers and attract a new generation who are seeking better value, convenience and new flavours. Moy Park breaded poultry products still represent convenience and value. They now boast a tastier, crunchier crumb for an even more delicious dining experience. We’ve also given our packaging a makeover, to project the intrinsic quality of our chicken. The black trays and new design have resonated well with consumer focus groups. Our breaded poultry relaunch is supported by a fully integrated marketing campaign. You can look forward to instore POS collateral, a buzz on social media, retailer activity, and outdoor and trade press advertising. Consumers will be invited to sample the new products throughout the year at trade and consumer shows.
This is just the beginning. Keep an eye out for new flavours and textures as we expand the range in 2017.
207018 MP_Breaded_DPS_IOI_Ulster Grocer.indd 1