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4 CEO Message 6 Quarter Highlights 8 Membership 14 Programs 22 Cookies 26 Communications 28 Development 30 Finance Report 34 Donor List
CEO Message The successes of Girl Scouts of Utah in 2012 cannot be summed up in a few paragraphs. Simply put, the organization saw phenomenal advancements by any indicator. Of course, the highlight was our year-long centennial celebration which took us from our first-ever Founder’s Day breakfast in Ogden—to Capitol Hill for a rousing day-long festival, which included thousands of girls, volunteers, Board members, and even Governor Herbert. In October we held a once-in-a-lifetime Centennial Gala with keynote speaker Leigh Anne Tuohy who shared her inspirational story. Our girls recognized the 100th anniversary with the “Project 100” program; which focused on the number 100 in any form of service: from collecting 100 coats for The Road Home Shelter to donating 100 pounds of animal food to the St. George animal shelter. Celebrating through service was a year-long theme. Perhaps the biggest surprise accomplishment was finding out Utah girls sold more cookies per girl than any other Council in the U.S. Our Council’s biggest seller, Maya Moody, sold more than 5,000 boxes! Overall, it was Girl Scouts of Utah’s most successful year yet for selling Girl Scout Cookies. As always, all cookie profits stay right here in Utah to support the Girl Scout mission. Big changes took place in our administration. We created Membership, Volunteer, and Program departments to serve our members more efficiently. We are already seeing improved numbers in all three areas as they work to serve the needs of our most valuable assets. We also combined the Communications and Development departments in order to present a more cohesive message to our outside audience. We hope you’ve noticed, and even experienced these exciting changes. Finally, the auditing firm, Lake, Hill & Myer issued an unqualified opinion on our financial statement and gave GSU a clean audit letter. The organization has
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good governance and is run responsibly. Iâ€™m also happy to report that 100 percent of our board and staff donate financially to GSU.
There is so much more to come: with the dramatic expansion of Camp Cloud Rim and the 2014 National Convention being held in Salt Lake City, Girl Scouts of Utah will continue to be a compelling, influential voice for girls in our state. Sincerely,
Cathleen Sparrow, Chief Executive Officer
Board of Directors 2012 Officers
Debbie Nielson, Chair Caryl Marsh, 1st Vice Chair Vernon Jemmott, 2nd Vice Chair Narda Beas-Nordell, 3rd Vice Chair Judy Lawton, Secretary Kray Hammond, Treasurer
Members-at-Large Connie Amos Alexis Cairo Roberta Driscoll Patricia Hall Pam Lechner Crystal Richardson Brenda Scheer Erin Stone
Board of Directors 2013 Officers
Debbie Nielson, Chair Erin Stone, Chair Elect Caryl Marsh, 1st Vice Chair Connie Amos, 2nd Vice Chair Narda Beas-Nordell, 3rd Vice Chair Judy Lawton, Secretary Kray Hammond, Treasurer
Members-at-Large Marcie Cancio Alexis Cairo Peeches Cederholm Roberta Driscoll Diana George Pam Lechner Karen Leonardi Sally Oâ€™Neill Matthew Mitton Brenda Scheer Sarah Waters Cosmo Young
Camp Cloud Rim turns 75 years old. The Council examines modernizations and expansion.
Hundreds of girls, volunteers, community partners, and Board members participate in “100 Faces of Girl Scouts” photo collage by Zuzanna Audette. Launch of Honorary Troop 1920, a troop for female legislators on Utah’s Capitol Hill. Seventeen members inducted. Girl Scouts’ 100th Anniversary Heritage Exhibit opens at the Eccles Community Art Center in Ogden, Utah. 2,500 Girl Scouts, Volunteers, Alumnae and onlookers celebrate the 100th anniversary of Girl Scouts at the State Capitol with special speaker Gov. Gary Herbert. KUTV Anchor and 2012 Distinguished Alumnae Honoree, Mary Nickles announces she is cancer free at International Women’s Day Gala. 6
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Annual Founderâ€™s Day in Ogden draws 215, celebrating Bertha Eccles, Girl Scouts of Utah Founder. Sâ€™more Soiree, a new Alumnae event launched at the new 222 Main Street Building in downtown Salt Lake City is a resounding success. Recognition of Excellence recognizes 15 girls who receive their Gold Award, the highest award in Girl Scouting. More than 1,000 girls and volunteers participate in the triennial Camporee event at Trefoil Ranch.
Tens of thousands watch as Girl Scouts conduct the flag ceremony at Stadium of Fire in Provo, UT. Tenth annual Camping for a Cause fundraiser, held at Camp Cloud Rim, is the most successful in the history of the event. Leigh Anne Tuohy is guest of honor at the 100th Anniversary Gala, 400 donors attend.
2011 2012 2011
8,465 3,367 3,351 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
# of Members
Girl Scouts continues to help ordinary Utah girls do extraordinary things. The yearâ€™s growth and retention shows how relevant and important Girl Scouting is to the lives of girls and their families. Girl Scouts of Utah continues to see growth year-over-year in membership â€“ both in girls and adult members. Total membership was 11,845, with 8,478 girl members and 3,367 adult volunteers. Both numbers show steady increases. With a successful campaign to recruit new Girl Scouts, the Council had 3,904 new members join in 2012.
80% of women-owned businesses are led by former Girl Scouts
Diversity Also exciting is the growth in underserved markets, particularly in rural counties and minority communities, which saw growth from previous years.
30 Hawaiian / Pacific Islander 61 Black/African American 67 Am. Indian/Alaskan Native 73 Asian 114 Other Races 226 Multiple Races 2,160 Chose not to share 5,741 White
County- by- County membership
58 SanpEtE MIllaRD
Total Girl Membership 8,478 Map shows number of girl members in each county. While membership is focused on the Wasatch front metro area, GSU is seeing growth in other areas like Washington and Cache Counties. 11
The Utah State Capitol hosted more than 2,500 Girl Scouts, volunteers and dignitaries during the official centennial celebration of the Girl Scouts. Governor Gary Herbert said, â€œGirl
Scouts is a great and valuable program that makes Utah a better place. We have a better quality of life because we have Girl Scouts.â€?
Program In the 2011-2012 membership year, we offered 144 council-sponsored programs serving 1,509 adults, 4,168 girls and 1,357 family members!
Scholarships and Awards Girl Scouts across the state have made a lasting impact with countless hours in making this world a better place. They have earned many awards and scholarships which help contribute to this cause. The organization is particularly proud of the 15 girls who received their Gold Award, Girl Scoutsâ€™ highest award. To receive this award, girls must do meaningful and sustainable service in their community; in other words, the project will continue to help many people even after the girl is finished with her project.
The Girl Scout Gold Award, comparable to Boy Scouts Eagle Award, is Girl Scoutsâ€™ highest award.
15 Girl Scout Gold Awards
85 Girl Scouts earned their Ten Year Award
74 Girl Scout Silver Awards
130 Girl Scout Bronze Awards
4 Cornelia Benton
Outreach Last year GSU served 1,294 girls through our Outreach Program through
55 community partners, schools and free lunch sites. The Girl Scoutsâ€™ Outreach Program extends the myriad of benefits of Girl Scouting to underserved girls in elementary, middle, and high school. Collaboration with community partners helps us identify these underserved girls in migrant families, after-school, juvenile justice programs, Title I schools, and low income communities that would benefit from the Girl Scout experience. The organization reaches out to these girls with a special program designed not only to improve and enhance their lives, but also to better the communities where they live.
80% of girls indicated that they look forward to attending Girl Scouts each week. 17
Outdoor Program Camporee Trefoil Ranch hosted more than 1000 girls and volunteers over one weekend in June for Camporee, the triennieal event that coincidentally landed on the Girl Scoutsâ€™ Centennial. Tents filled the meadows and girls hiked, competed in a Dutch oven cooking contest, and concluded their evenings with campfire skits. Other events included a heritage fashion show, with Girl Scout uniforms through the decades, and even a live band. Camporee was a signature event during the 100th Anniversary and created lifelong friendships and memories.
100% of all female U.S. Governors are Girl Scout Alumnae. 18
Overview of Resident Camp 2012
Trefoil Ranch offered six weeks of resident camp filling 634 spots. The Ranch also offered one session of Troop Camping serving 106 Girl Scouts. Campers had the opportunity to experience the ropes courses, horseback riding, archery, biking, and rafting down the Provo River in addition to general camp activities.
Camp Cloud Rim offered six weeks of resident camp filling 607 spots. Camp Cloud Rim also offered two sessions of Troop Camping serving 260 Girl Scouts. While at Camp Cloud Rim, campers had the opportunity to experience the waterfront, art studio, hikes to Mt. Majestic, and overnight campouts in addition to general camp activities. Camp Cloud Rim also provided two leadership programs, LEAP (Leadership Enrichment Activity Program) and C.I.T. (Counselor-in-Training), which focused on communication, decisionmaking, problem-solving, and working with younger girls.
Overall Girl Scouts of Utahâ€™s two summer camp programs served
1,607 people with 1,241 girls participating in resident camp programs and 366 Girl Scouts participating in troop camp programs. These camp programs were run by 70+ dedicated camp staff, many of whom were involved with the Girl Scout program as children.
Other Outdoor Program Highlights
Trefoil Ranch is Girl Scouts of Utahâ€™s year-round program center. During the non-resident camp season the facility is used for troop camping, minicamps, Never-the-Same-Weekends, Leadership Summit, Annual Meeting, and outside rental groups. This past year Trefoil Ranch hosted 16 Never-the-Same-Weekends serving 807 girls and 528 adults (1335 total). Many of the Never-the-Same-Weekend programs included staff-run activities focused on science, outdoor adventure, and nature.
Outdoor programs also provided opportunities for girls and adults to experience the outdoors throughout the year by holding fourteen minicamp and day programs serving 632 Girl Scouts and family members. Girls and adults enjoyed weekends of hiking, canoeing, snowshoeing, cooking, sewing, doing art projects, and spending time around the campfire with songs, skits, and sâ€™mores.
Camp Cloud Rim turned 75 years old
Service Unit top sellers:
Alta Service Unit –
Suncrest Service Unit –
Tooele Service Unit –
boxes of cookies
boxes of cookies sold per-girl of troops sold cookies
INDIVIDUAL GIRL TOP SELLERS:
Maya M - #1 Seller
Jessica S - #2 Seller
TIED FOR SECOND!
Alyssa S - #2 Seller
Karissa J - #3 Seller
The 5 Skills
girls learn from the Girl Scout Cookie Program
1 2 3 4 5
Goal Setting Decision Making Money Management People Skills Business Ethics
Virtually every female astronaut who has flown in space was a Girl Scout. 23
DEVELOPMENT & COMMUNICATIONS Form follows function was the impetus for combining the Development and Communications Departments into a seamless team in 2012. The synergy in the two groups has paid dividends to focus messaging, develop new partnerships, and serve both internal and external audiences more efficiently.
7,200 hits per month with 36,788 unique visitors. Total pageviews: 232,205 Averaged more than
2011: 1,441 fans 2012:
2011: 366 followers 2012:
13 high-quality videos produced 4,600 views.
Media: We received
49 days of local media coverage, with more than 70 different
appearances or mentions on TV, radio, papers and magazines.
100% of female Secretaries of State have been Girl Scouts. (Madeleine Albright, Condoleezza Rice and Hillary Clinton) 27
Annual Events: New talent in the Dev/Comm Department led to some of our largest attendance at annual events
Camping for a Cause
International Women’s Day
100th Anniversary Gala
Camping for a Cause
International Women's Day
“Girl Scouts makes you a better wife, mom, co-worker, and a better human being. Girl Scouts teaches you how to be a better person.” Mary Nickles, KUTV morning anchor. 28
Keynote speaker for the 100th Anniversary Gala was Leigh Anne Tuohy, best known for being the inspiration for Sandra Bullockâ€™s character in the movie The Blind Side.
100th anniversary gala
Financial Report GSU Revenue
Other Revenue 2% Merchandise Investment Sales Rev/Loss 3% 9%
Program Fees 11% Other Public Support 10%
Cookie Sales 65%
Revenue Amount %
Other Public Support
Management & General 14%
Girl Program 78%
Expenses Amount % Girl Program
Management & General
Audit performed by accounting firm Lake, Hill & Myers, January 2013
Donations by Program Family Giving 3.1%
In-Kind Gifts 6.7% Endowment 0.2%
In-Kind Trefoil Cabins 13.3% General 33.4%
Scholarships 3.4% Outreach 8.4%
Special Events 24.5%
Doations By CatEGORY Number of Donors in Fiscal 2012
Service Units 2%
donor List Ambassador ($5,000.00 + )
Gold Circle ($2,500.00 - $4,999.99 )
Federal Employees via
C. Scott & Dorothy E Watkins Foundation Nancy & Clark Giles Goldman Sachs & Co. Patricia Hall Janet Q. Lawson Foundation Debbie & Karl Nielson Richard K. & Shirley S. Hemingway Foundation Janice & Brian Ruggles Barbara B. Schmidt 34
Alexis Cairo Amy Lukas Sarah Merz DeVoll The Reverand Canon Caryl A. Marsh Matt & Andrea Mitton Kathryn & Gary Peterson Dan Prevo Erin M. Stone
Silver Circle ($1,000.00 - $2,499.99) Alkire Family Foundation Colleen Larkin Bell Castle Foundation Clara Elizabeth Wright Jones Foundation Brooke Clark Elliott - Hall Company Karen & Rick Fairbanks Wendy Frame Linda & Robert Garner Marie & Jodi Grogan GSU Oquirrh Service Unit GSU Suncrest Service Unit K. Ray Hammond Henry W. & Leslie M. Eskuche Foundation Herbert & Elsa Michael Foundation John & Dora Lang Foundation Katherine W. Dumke & Ezekiel R. Dumke, Jr. Foundation Kimberly Clark Foundation Shanna Shalee Knight June Loveless Leonardi Benefit Design Masonic Foundation Of Utah Richard McClure The Reverend Canon Caryl A. Marsh Merrill Lynch MidAmerican Energy Holdings Co. Manon & Dan Russell Narda E. Beas-Nordell & Layton Nordell Salt Lake County Sinclair Broadcast Group KUTV2 Snaplock Industries Cathleen & Randy Sparrow Staker Parson Companies
Stewart Educational Foundation US Foods University of Utah College of Science Utah Elks Association Utah State Employeesâ€™ Charitable Fund Weber State University Westinghouse Western Zirconium Sarah Wolach Bronze Circle ($500.00 - $999.99 ) Gayle Adams American Express Connie Amos Dorothy Case Castle Creek Winery Kabi L. Catalano Joelle C. Creager Roberta Driscoll Pat R. Fenton GSU Millcreek Service Unit GSU Troop 2097 Carol & James Hannan Hardin-Reynolds Family Sherry Harris Phyllis Hockett Julie A. Jakob Jennifer Johnson Kathy L. Lake Dr. Harrison Lazarus, M.D. Elizabeth MacWilliams Andrew & Susan McCrady Sally & Bob Oâ€™Neill Dawn G. Opoulos Nancy G. Pitstick Zoe Richardson Darlyn & Mike Robertson Michele L. Sauk Brenda Scheer John W. Shigeoka Toni Marie Sutliff Jill Taylor Truist
Marjorie Tucker Joanna Woolley-Trout Trefoil ($250.00 - $499.99 ) The Bircher Family Sandra B. Brown Marcie A. Young-Cancio Joe Childress Judith Christensen Hazel Dunsmore Katherine Fife Nancy S. Frame Alisha Giles GSU Olympus Service Unit GSU Tooele Service Unit GSU West Ridge Service Unit Edie Halligan Stephanie A. Harpst Infinite Scale Design Group Daniela Jex Carolyn M. Johnstone Joanne M. Jorgensen Patricia Kempton Amber Kuecker Lynda Larsen Kim & Patrick Lewis Jennifer Lund Lisa Mahoney Sharon Markos Deborah Matticks Susan F. Molitoris Linda L. Neeley Nina Green Maglish Newfield Exploration Company Jill Nielsen Kay Papulak Heather Porter Edward & Julie Schwartz Natalie Segall Jean & Kenton Smith Samantha & Shawn Stafford Michael & Kristin Stanley Julie Tanner Diane Taylor Don Tialavea Barbara Viskochil
Andrew & Jane Wallace Wal-Mart Foundation Tessa Wayman In Memory/Honor of: In honor of Julie DeLong Stephanie Harpst In honor of Nancy & Sara Frame Wendy Frame In honor of Nancy Giles Kay & Allan Lipman In honor of Shirley Hoffman Colleen Alter In memory of Laura Murphy Safia Keller In honor of Barbara Schmidt Dixie Lamping In honor of Dixie Lamping Barbara Schmidt In honor of Geneva Swartz Kay Davenport In memory of Josephine Patricia Wangsgard John & Myrtle Homer Family Friends of Scouting Every donation matters & every dollar counts! Many thanks to our Friends of Scouting donors ($1.00 to $249.99) whose gifts uplift our girls & Girl Scout program across Utah. In-Kind Donors A Dance Scene Alta Ski Resort American Lung Association American Recovery Andrea Sanders Asian Star Automatic Transmission Center Aveda Institute of Provo 35
Bacchus Rentals Ballet West Batty Cakes Be Amazing Toys Beans & Brew Beehive Cheese Company Beiersdorf Ben Lomond Suites Hotel Best Western Zion Park Inn Big 5 Sporting Goods Blossom Sweet Boxing is for Girls Bramlette’s Blossoms Broadway Across America BYU Arts Cactus & Tropicals Café Trio Caffé Expresso Caffé Molise Cali’s Natural Foods Canyon Culinary Cathleen & Randy Sparrow Carriage For Hire Cedar Breaks Lodge Cedar Village Floral Centered City Yoga Cheesecake Factory Cheryle A. Hatch Chihuly Studio Chris & Sherm Losee Chris Nickerson Christopher’s City Cakes & Cafe Clark Executive Detail Cody Hoagland Color Me Mine of Salt Lake City Colorado River & Trail Expeditions, Inc. Costco Cross Marine Projects Company Darlyn & Mike Robertson Deanna McLaughlin, CPT Debbie & Karl Nielson Deer Valley Resort Delta Air Lines Discovery Gateway 36
DJ Steez Don Owen Donna D. Sheeran Dr. Harrison Lazarus Draper City Egyptian Theater Erin Stone Events by LMG Every Blooming Thing Everybody Welcome Fisher’s Creative Car Care Fleming’s Steakhouse & Wine Bar Foothill Oriental Rugs Franklin Covey Full Body Beauty Galderma USA Gary A. Young Gastronomy Restaurant Genco & the Hershey Company Gloria O. West Gourmet Cakes by Socorro Grand Theatre Hale Centre Theatre Health 2 Go Heather Stewart Hilton Salt Lake City Center Hilton Salt Lake City Airport Hotel Honey of a Thousand Flowers Hotel Monaco Illustrated Life Tattoo J. Brooks Jewelers Jack Mormon Coffee Jakob Marketing Partners Jamba Juice Jane Wright Fine Arts Janette Osborn Janice & Brian Ruggles Jennifer Johnson JetBlue Airlines Joelle Creager John Lund Jones, Waldo, Holbrook & McDonough Judith Christensen
Kabi Catalano Kao USA Karen Kendrick Kat Martin Kathleen P. Sandoval Kathy Lake Katie Waltman Jewelry KCPW Kellie Lynn Ostler Ken Sanders Rare Books Kelsi Dent KeyBank Kiler Grove Kimm Barney Kimpton Hotel -FireSky Resort King’s English Bookshop Kingsbury Hall Krista Huot Kristian Regale Lagoon Corp Lamb’s Grill Landis Lifestyle Salon Layton Nordell LeAnn Searcy LeCroissant Catering Leisure Living Living Planet Aquarium Macy’s Inc., Corporate Giving Mandarin Restaurant Mary Jane McNamee Mazza Media One Meditrina Michelle Darrington Mike Malaska Montage Deer Valley Nailed! Naomi G. Pace Narda Beas-Nordell Neal Rieland Neptune Divers Noodles & Company Northwest Research Nothing Bundt Cake Nowcare Odyssey Dance
Ogden Nature Center Orchid Dynasty Pam Lakomski Park City Golf Club Park City Mountain Resort Paula Dahlberg Peeches Cederholm Peery’s Egyptian Theater Peggy Emery Pepsi Cola Bottling Company Peterson Art Center Phillips Gallery Pink Piggy Custom Design Pioneer Theatre Company Porcupine Pub& Grille Prince, Yeates & Geldzahler Proctor & Gamble Provo Marriott Purse Dreams Rainbow/Peppermill/ Montego Bay Raw Bean Rebecca & Tom Colvin Red Butte Café Red Butte Garden Red Lion Hotel Red Rock Brewing Co REI Repertory Dance Theatre Rio Grande Café Roberta J. Wherritt Rodizio Grill Romano’s Macaroni Grill RSVP Rentals Sage’s Café Salon Rutted Sally Christensen Salt Lake Acting Company Salt Lake Bees Salt Lake City Fire Department Salt Lake Community College Salt Lake Film Society Salt Lake Magazine Salt Lake Power Yoga Sansegal
Shabu Sushi Shirley Waters Sixth & Pine Smith’S Food & Drug Centers Studio Enizio Studio Stems Sugarhouse Coffee Sundance Institute Superstition Mountin Susan Clark Sweet Pea Floral Swire Coca-Cola Tessa Wayman, LLC The Body Shop The Complex The Creekside Creations The Dailey Method The Dodo The Leonardo The Old Spaghetti Factory The Paint Mixer The Reverand Canon Caryl A. Marsh The Spa Club The Window Box Thomas Sevcik
Timeless Medical Spa Tin Angel Café Trifecta Trustco, Inc. Twigs Flower Company Ulysses Salon Union Grill United Concerts University of Utah Athletic Department US Foods Utah Arts Festival Utah Carpet Care Utah College of Massage Therapy Utah Symphony | Utah Opera Utah’s Hogle Zoo Vivian Peplinski Warburton’s Inc. Watkins Restaurant Group Waxing Gurus Weber Pathways Whimsy Clothing XMISSION
NATIONAL CONVENTION FALL 2014 38
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445 East 4500 South, Suite 125, SLC, UT 84107 801-265-8472 | www.gsutah.org