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BA (Hons)  Graphic  Design   OUGD502  PPP2  

THE BUSINESS  OF  DESIGN  


UK Economy   •  7th  Largest  in  the  world   •  3rd  Largest  in  Europe   •  One  of  the  most  globalised   countries   •  London  is  the  largest   financial  centre  equal  with   New  York   •  Largest  industries  –   aerospace,  pharmaceuScals,   North  Sea  oil  and  gas.  


What is  an  industry  sector?   •  Goods-­‐producing  segment  of  an  economy   •  An  area  of  the  economy  in  which  businesses   share  the  same  or  a  related  product  or   service.   •  An  industry  or  market  sharing  common   characterisScs.   •  Standard  economic  modules  IdenSfy  4   industrial  Sectors  


What is  an  industry  sector?   Primary  Sector    

The primary  sector  of  the   economy  extracts  or   harvests  products  from  the   earth.  

AcSviSes associated  with  the   primary  sector  include   agriculture  (both  subsistence   and  commercial),  mining,   forestry,  farming,  grazing,   hunSng  and  gathering,   fishing,  and  quarrying.    


What is  an  industry  sector?   Secondary  Sector    

The secondary  sector  of   the  economy  manufactures   finished  goods.  

AcSviSes associated  with  the   secondary  sector  include   metal  working  and  smelSng,   automobile  producSon,   texSle  producSon,  chemical   and  engineering  industries,   aerospace  manufacturing,   energy  uSliSes,  engineering,   breweries  and  bo\lers,   construcSon,  and   shipbuilding.  


What is  an  industry  sector?   TerSary  Sector     The  terSary  sector  of   the  economy  is  the   service  industry.    

AcSviSes associated  with  this   sector  include  retail  and   wholesale  sales,   transportaSon  and   distribuSon,  entertainment   (movies,  television,  radio,   music,  theater,  etc.),   restaurants,  clerical  services,   media,  tourism,  insurance,   banking,  healthcare,  and  law.  


What is  an  industry  sector?   Quaternary  Sector    

The quaternary  sector  of  the   economy  consists  of   intellectual  acSviSes.  

AcSviSes associated  with   this  sector  include   government,  culture,   libraries,  scienSfic   research,  educaSon,  and   informaSon  technology.  


Why are  industry  sectors  important?   •  Dividing  an  economy  into  different  sectors   with  defined  similariSes  allows  for  more  in-­‐ depth  analysis  of  the  economy  as  a  whole.   Any  economy  can  be  divided  into   sectors,  such  as  the  economy  of  a  parScular   city,  or  the  global  economy.    


Why do  you  need  to  be  aware  of   economic  sectors?  


The Service  Industries   •  An  industry  made  up  of  companies  and  organisaSons   that  primarily  generate  revenue  through  providing   o_en  intangible  products  or  services.   •  Service  industry  companies  are  involved  in  retail,   transport,  distribuSon,  food  services,  as  well  as  other   service  dominated  business.  Also  called  service  sector   or  terSary  sector   •  Service  industries  can  be  divided  into  3  further  sectors    


PUBLIC SECTOR    

The part  of  the  economy   concerned  with  providing   basic  government,  state  or   publicly  owned  services  

The composiSon  of  the   public  sector  varies  by   country,  but  in  most   countries  public  sector   services  include  the   police,  military,  public   roads,  public  transit,   primary/secondary   educaSon  and  health   care.  


PUBLIC SECTOR   •  The  public  sector  usually  provides  services  that  are   free  at  the  point  of  delivery  and  a  non-­‐payer  cannot  be   excluded  from  (such  as  street  lighSng,  emergency   services….)   •  These  services  are  o_en  of  benefit  to  the  whole  of   society  rather  than  just  the  individual  who  uses  them   (such  as  public  educaSon,  local  government,  NHS….)   •  They  are  services  that  encourage  and  support  the   development  of  equal  opportuniSes  


PUBLIC SECTOR    

Government Departments  

Department of  Health   Department  of  JusSce   Home  Office   Foreign  Office   Department  of  Transport   Department  of  Energy   Department  for  Work  and  Pensions   Department  of  Food  and   Agriculture   Ministry  of  Defence   EducaSon  Department   Department  for  Local  Government   Department  for  Business  and   InnovaSon   Department  for  Culture  Media  and   Sport   Department  for  InternaSonal   Development   The  Treasury   Civil  Service  


PRIVATE SECTOR    

The part  of  the  economy   that  is  not  state  controlled,   and  is  run  by  individuals  and   companies  for  profit.    

The private  sector   encompasses  all  for-­‐profit   businesses  that  are  not   owned  or  operated  by  the   government.   In  most  free-­‐market   economies,  the  private  sector   is  the  sector  where  most  jobs   are  held.  This  differs   from  countries  where  the   government  exerts   considerable  power  over  the   economy,  like  in  the  People's   Republic  of  China.  

 


PRIVATE SECTOR   •  The  part  of  naSonal  economy  is  driven  by  private   enterprise  and  investment.  It  includes  the  personal   sector  (households)  and  the  corporate  sector   (companies),  and  is  responsible  for  allocaSng,   distribuSng  or  accessing  most  of  the  resources  within   an  economy   •  These  services  are  delivered  for  profit  and  are  usually   only  by  accessed  by  payment  may  benefit  society  as  a   whole.  Although  the  services  may  benefit  society  their   primary  responsibility/funcSon  is  to  generate   individual  or  company  profits.    


THIRD SECTOR    

The part  of  the  economy   that  includes  voluntary  or   not-­‐for-­‐profit  sectors  or   organisaSons    

The Third  Sector  includes   voluntary  and  community   organisaSons,  Professional   associaSons,  self-­‐help  groups   and  community  groups.  It   also  encompasses  social   enterprises,  mutuals  and  co-­‐ operaSves.    


Third Sector  OrganisaSons  -­‐  TSOs     •  ”…an  intermediary  space  between  business  and  government   where  private  energy  can  be  deployed  for  public  good”  

•  –  Jim  Joseph   •  The  presence  of  a  large  non-­‐profit  sector  is  someSmes  seen   as  an  indicator  of  a  healthy  economy  in  local  and  naSonal   financial  measurements.[4]  With  a  growing  number  of  non-­‐ profit  organizaSons  focused  on  social  services,  the   environment,  educaSon  and  other  needs  throughout  society,   the  non-­‐profit  sector  is  increasingly  central  to  the  health  and   well  being  of  society.  


Service industries   CreaSve  industries     EducaSon,  health  &   social  work       Financial  and  business   services     Hotels  and  restaurants     Other  social  and   personal  services  

Public administraSon  and   defence     Real  estate  and  renSng     Tourism     Transport,  storage  &   communicaSon     Wholesale  and  retail  trade  


THE CREATIVE  INDUSTRIES   The  creaSve  industries  refers  to  a  range  of  economic  acSviSes  which  are  concerned   with  the  generaSon  or  exploitaSon  of  knowledge  and  informaSon.  They  may  variously   also  be  referred  to  as  the  cultural  industries  (especially  in  Europe)  or  the  creaSve   economy.     This  is  a  broad  concept  of  domain  in  which  acSviSes  related  to  creaSve  work  creaSon   or  producSon  are  carried  out.  It  could  be  a  synonymous  term  for  entertainment   industry.       In  general,  creaSve  industries  are  a  set  of  service  enterprises  that  engage  in  economic   acSviSes  originaSng  in  individual  skill,  creaSvity,  and  talent,  and  which  furthermore   have  the  potenSal  for  wealth  and  job  creaSon  


THE CREATIVE  INDUSTRIES   The  sub-­‐domains  under  creaSve  industry  include:    

   

AdverSsing Architecture   Arts  and  AnSque  markets   Cra_s   Designer  Fashion   Film  Video  and   photography   •  Graphic  Design     •  So_ware,  computer   games  and  electronic   publishing   •  •  •  •  •  • 

•  The visual  and  performing   arts   •  Publishing   •  Television   •  Radio   •  Music  industry,     •  Film  industry,   •  AnimaSon  industry,     •  Game  industry,   •  Post-­‐producSon     •  Fashion  &  TexSles  


“Design is  the  thread  that  connects   ideas  and  discovery  to  people  and   markets”       The  Business  of  Design     The  Design  Council  2005    


Design &  Industry   •  185,  500  designers  are  generaSng  £11.6  billion  in   annual  turnover.   •  62%  of  Designers  are  under  40   •  31%  (20,436)  of  design  businesses  are  based  in   London   •  69%  isn’t     •  59%  of  design  companies  employ  fewer  than  5   people   •  Over  50%  of  UK  design  businesses  work  in   communicaSons,  digital  and  mulSmedia  design  


Working in  the  CreaSve  Industries.   There  are  3  main  types  of  companies  working  in   the  creaSve  industries     •  Design  Studios/Consultancies   •  In-­‐House  design  teams   •  Freelance  designers  


Disciplines in  the  CreaSve  Industries.   •  •  •  •  •  • 

CommunicaSon Design   Product  and  Industrial  design   Interior  and  ExhibiSon  Design   Fashion  and  TexSle  Design   Digital  and  MulSmedia  Design   Service  Design  


Disciplines in  the  CreaSve  Industries.   CommunicaSon  Design   Graphic  Design  &  IllustraSon   Retail  &  PromoSon   Publishing  &  Editorial   Product  &  Packaging   Branding  &  IdenSty   InformaSon  &  Wayfinding   Type  &  Typographic  Design   Print  &  ProducSon   Digital  &  MulSmedia  design  

Digital &  MulSmedia  Design   Web  design  &  development   Interface  Design   Design  for  Mobile  Technology   Games  Design   MoSon  Graphics   Digital  Film  &  AnimaSon   Special  effects      


Disciplines in  the  CreaSve  Industries.   •  50%  of  designers  working  in  CommunicaSon   Design  also  work  in  digital  and  mulSmedia   design.   •  These  2  areas  are  the  most  integrated   disciplines  within  the  creaSve  industries   •  They  service  all  sectors  of  local,  regional,   naSonal  and  internaSonal  economic  sectors    (including  public,  private  and  third  sector  organisaSons).  


Who is  looking  a_er  our  interests?   •  •  •  •  •  •  •  •  •  •  •  •  •  • 

CBI –  ConfederaSon  of  BriSsh  Industry     NESTA  –  the  NaSonal  Endowment  for  Science,  Technology  and  the  Arts     THE  DESIGN  COUNCIL   CSD  –  Chartered  Society  of  Designers   D&AD  –  Design  &  Art  DirecSon  Network   AOI  –  AssociaSon    of  Illustrators   TIGA  -­‐  TIGA's  vision  is  to  make  the  UK  the  best  place  in  the  world  to  do  games   business.   BIPP  –  BriSsh  InsStute  of  Professional  Photographers     RIBA  –  Royal  InsStute  of  BriSsh  Architects   BFMA  –  BriSsh  Furniture  Manufacturers  AssociaSon   IPA  –  InsStute  of  Professional  AdverSsers   RPS  –  Royal  Photographic  Society   BIID  –  BriSsh  InsStute  of  Interior  Design   RSBA  –  Royal  Society  of  BriSsh  ArSsts  


How the  money  flows  through  government  


Special interest  groups  


STUDY TASK   •  IdenSfy  5  examples  professional  pracSce  that   you  have  documented  on  your  blog.   •  Analyse  the  work  in  relaSon  which  sectors  the   work  has  been  produced  for.   •  List  the  services  that  the  work  relates  to.   •  Evaluate  the  success  to  which  the  work  fullfills   its  role  from  a  the  point  of  view  of  sector  and   services.  


Next Time…….   OUGD502  PPP2  

WHO ARE  ‘THEY’?  

Markets, Audience  and  Analysis  

PPP / Life's a Pitch  

First presentation and task given by fred

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