Issuu on Google+

BUILDERS OF CREATIVITY 1981 A slightly surreal look at all the things you can make out of a box a Lego. Ꭷ Narrated by Tommy Cooper, a battle ensues between a mouse which, when threatened by a cat, turns into a dog. The cat turns into a dragon and so on, to a submarine and a submarine-eating kipper. Ꭷ The submarine eventually morphs into an elephant, the mouse rebuilds and the elephant faints. Lego: It’s a new toy every day — just like that!

http://www.youtube.com/wat ch?v=V2nL5sSSvd0


FAMOUS CHILDREN 1995 Lego representations of famous people: Ꭷ Ꭷ Ꭷ Ꭷ Ꭷ Ꭷ

a dinosaur (Spielberg), a bed (Madonna), a football (Pele), windows (Bill Gates), a man levitating (David Copperfield), a broken man (Mike Tyson).

http://www.youtube.co m/watch?v=KdS_qyEpN _4


THE BOX 1998 Several factors have contributed to the need to develop brand advertising for LEGO after several years of absence: Ꭷ Ꭷ Ꭷ Ꭷ

arrival of ‘me-too’ brands increased competition diminishing relevance in certain markets reduced focus of communication on the brand’s inherent strengths

A group of officials arrive at the house of an ordinary boy to discover that he’s created something extraordinary, which he keeps in a box. All ideas start with imagination.


CREATIVITY 2007


LEGO CLICK CAMPAIGN 2011 LEGO CL!CK - focus on bringing ideas to life

“Every Ginormous idea is born at a very special moment in a very special place� CLICK! refers to the moment every human being senses when he or she hits upon the solution to a challenge or problem, and a moment every parent has witnessed in their child. LEGO products and experiences inspire children to explore their imagination, bring ideas to life and tackle any problem. The goal was to remind parents, gift givers & hipsters of the benefits of LEGO play in a non themed non commercial way http://www.legoclick.com/

5


LEGO ROAD TRIP 2011


past campaigns