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THE CHAMBER NEWS June 2012 | Vol. 12 | No. 6

A publication of the Grand Rapids Area Chamber of Commerce Discover Cuba with the Chamber. We’ll visit Old Havana, Vinales, Hemingway’s Farm and more! Page 2

Spend the evening with some of our area’s most passionate community members at The CCL Sumer Solstice Celebration.

Tee Time Confirmed: 2012 Chamber Open Summer is quickly approaching which can only mean so is the Chamber Open! Gather your clients, customers and co-workers to play an 18-hole scramble. Not able to make a foursome? Register as a single golfer and we’ll pair you up with what could be a future business connection! The 2012 Chamber Open will be held at Saskatoon Golf Club. Named a “Best Places to Play 2008-2009” by Golf Digest, this 36-hole championship course has long been a Grand Rapids favorite. To compliment this year’s Chamber Open, Rounds After Rounds will feature one of West Michigan’s finest musicians, Mr. Lew Russ! You won’t want to miss the fun, food, door prizes, raffle and entertainment. Not much of a golfer? You can still be a part of this wonderful networking opportunity! Sponsor a hole and interact with golfers throughout the day. This is a great way to gain exposure for your business and gain potential clients. For sponsorship opportunities contact Leslee Fritz at 616.771.0357 or fritzl@grandrapids.org The Chamber Open is also a great way to market your business. There is still time to donate a prize or items for the individual golfer bags and get your company name in front of 300+ attendees! Contact Wes Trimpe at 616.771.0342 or trimpew@ grandrapids.org annual-event.indd 1

Date | Thursday, June 14 Time | 8:15 a.m. Golfer Registration, 9:00 a.m. Welcome/Shotgun Start Location | Saskatoon Golf Club, 9038 92nd St Cost | $150/individual golfer or $600/foursome. Includes 18 holes, cart rental, meals and door prize ticket. To register, visit www.grandrapids.org/the-chamber-open or call the Chamber’s RSVP hotline at 616.771.0303 Presenting Sponsor

Event Underwriter

Course Sponsor

DISCOVER CU Page 2

Grand Rapids Area Chamb Visit a home and

Journey to Cubaexperience and discover thedelightful peopl Become part of abest privileged few and legally tra Grand Rapids has to offer: double $3,399* per person *see brochure for complete details vibrant neighborhoods with Program Hig Program Includes diverse culture. •Old Havana ( •Round trip Air MIA

•Eight nights in first class hotels •Pinar Del Rio Page 13 •Cienfuegos ( •19 meals •Daily tours/admissions •Jagua Castle •Baggage handling/airport transfers •Trinidad (UN Grand Rapids •Professional drivers/guides Chamber Part- •Sugar Mill Va •Modern motor coaches ners with SBAM •Partagas Ciga •Cuba entry visa (Tourist Card) •Playa Giron/ to Highlight •Cuban medical insurance •Hemingway’

Job Growth in Michigan.

Page 7 To register for the informational or Highlights of meeting a for more information, contact: great event. Grand Rapids Area Chamber of Commerce phone (616) 771-0300 www.grandrapids.org Page 4

NOTE: This itinerary provides a full time schedule of activities that result in mean this program adhere to the full time schedule and imposes on Chamber Explorati specific license by The Department of the Treasury, (OFAC), which authorizes regi


RIBBON Cuttings

CHAMBER News & Notes

Congratulations to the following members who celebrated grand openings, anniversaries and new additions! If you have an upcoming groundbreaking, grand opening, product launch event, or other reason to celebrate, visit www. grandrapids.org/ribboncuttings to see how we can help. We even bring the giant scissors!

Discover Cuba with the Chamber

DISCOVER CUBA

Port Seminar Showcases Growing Cooperation in West Michigan

Join us October 4 through 12 for a “People to People“ educational journey to Cuba and discover the country’s delightful people, unique history and beautiful landscapes. We’ll visit Old Havana, Vinales, Cienfuegos, Marcello Salado Sugar Mill Museum, Hemingway’s Farm and more! This nine-day program includes air travel from Miami, all ground transportation, 19 Meals, and an Experienced Cuban Tour Guide to guide us through this amazing destination. The cost is $3,399 for members and non-members (based on double occupancy). Learn more by attending one of the free information sessions on Wednesday, June 13th at noon or 5:30 p.m. at the Chamber office located at 111 Pearl NW, Grand Rapids, MI 49505. To register for an Information Session or for more details about the program, contact the Chamber at 616-771-0300 or email Linda Zizos at zizosl@grandrapids.org.

PKSA Karate celebrated the grand opening of their first West Michigan location in Walker.

Tuttle’s Select Cigars hosted a ribbon cutting ceremony announcing their new ownership.

Congratulations Goodwill of Grand Rapids on opening their blue Boutique store on Cherry St. SE.

A second grand opening was celebrated by Goodwill for their new blue Boutique store located in the MoDiv building.

Mel Trotter Ministries opened the doors of their new Community Day Center and renovated Food Pantry.

Bergman Power Equipment celebrated the grand opening of their location on Remembrance Rd in Walker.

Congratulations Pure Barre Grand Rapids on the opening of their new facility.

TerraTrike celebrated the grand opening of their new state-of-the-art building located on 40th St SE.

West Michigan Community Bank opened the doors of their new branch in downtown Grand Rapids.

Once

in a lifetime tr aveCelebration l Summer oppSolstice ortunit y!

Grand Rapids Area Chamber of Commerce Last month a group of

Journey to Cuba and discover delightful people, uniqueWest history and beautiful landscapes. interested MichiBecome part of a privileged few and legally travel to the island nation. gan businesses and

$3,399* per person double

October 4, 2012

organizations, includ9 days ing the Grand Rapids Chamber’s TransportaProgram Includes Program Highlights tion Committee, met Cultural Connections •Round trip Air MIA •Old Havananear (UNESCO) to People” Interactions the Port of Mus- “People Spend the evening with some of our area’s most passionate •Eight nights in first class hotels •Pinar Del Rio Vinales •La Marketa Havana kegon to talk about leaders andde community members at the Grand Rapids Area •19 meals •Cienfuegosthe (UNESCO) •Las Terrazas Cooperative transportation ob- Chamber of Commerce’sVillage Center for Community Leadership •Daily tours/admissions •Jagua Castle Dancing stacles impacting their industry. The focus of the presentation •Salsa 2012 Annual Fundraiser. •Baggageand handling/airport transfers (UNESCO) Pottery Demonstration panel discussion was to•Trinidad assess the possibilities for greater •Traditional During the Celebration we will honor Marge Potter •Professional drivers/guides •Sugar Mill Valley (UNESCO) •Bay of Pigs Museum use of port facilities. with this year’s Distinguished Community Trustee Award and •Modern motor coaches •Partagas Cigar Factory •Santeria Religious Center The discussion covered topics that have become more The Potter’s House School with the Uncommon Greatness •Cuba entry visa (Tourist Card) •Playa Giron/Bay of Pigs Museum •Callejon de Hamel prevalent around the region, such as capacity issues and avoid- Award. •Cuban medical insurance •Hemingway’s Farm - Finca La Vigia Literacy Museum ing areas where congestion leads to increased costs. There were •Cuban Also being recognized at this event are the Champion Award also comments on the impact of the rising gas costs and the ef- recipients: fects it is having on market reach. • Leadership Skills: Pete Brand, MINDSCAPE at Hanon McK The Chamber is continuing to work on identifying and endry eliminating transportation obstacles that are impacting West • Community Connections: Franco Silva, Amway Michigan business. We are currently conducting a regional • Diversity: Melissa Werkman, Down Syndrome Association freight survey, titled the West Michigan Logistics Assessment Join us for a free informational meeting on of West Michigan that will provide aggregate data and a deeper understanding of June Wednesday, at 12PM or 5:30PM • 13th Systems Thinking: Randy Osmun, The SOURCE To register the for the informational Grand Rapids Area Chamber of Commerce barriers to business meeting growth. or or more information, contact: 111 successPearl StreetLive Northwest Rapids, MI Dinner | Silent Auction | Raffle We need your participation to make this effort Music | Grand Cash Bar | Strolling ful. IfArea WestChamber Michigan isof going to compete in the 21st century, we Date |Thursday, June 21, 2012 Grand Rapids Commerce need to fully understand our strengths and weaknesses. This Time |6:21 p.m. – Sunset phone (616) 771-0300 survey will allow us to make the most informed and impactful Location | Frederik Meijer Gardens & Sculpture Park www.grandrapids.org decisions in eliminating impediments to growth. Cost | $60 If you can participate or want to get more involved NOTE: This itinerary provides a full time schedule of activities that result in meaningful exchanges through people-to-people contact. U.S. law requires all travelers joining his program adhere to thethe full time schedule andTransportation imposes on Chamber Explorations the responsibility to ensure such observance. Chamber been issued a with Chamber’s Committee, please contact Please RSVP byExplorations visiting has www.cclgr.org pecific license by The Department of the Treasury, (OFAC), which authorizes registered guests of our programs to visit Cuba legally. Joshua Lunger at 616.771.0336. or calling 616.771.0303CST by#2048841-40 June 15, 2012. *see brochure for complete details

annual-event.indd 1

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The Chamber News

June 2012 | Issue Sponsor: Flagstar Bank

5/9/2012 1:49:28 PM

www.grandrapids.org

The Chamber News Editorial Policy Articles written by outside authors do not necessarily reflect the view or position of the Grand Rapids Area Chamber of Commerce. The position of the Chamber will be clearly stated. The Chamber reserves the right to reject advertising based on content and does not accept advertising that conflicts with a position of the Chamber. The advertising of products and services in The Chamber News does not necessarily represent endorsement by the Grand Rapids Area Chamber of Commerce.

www.grandrapids.org

The Chamber News (USPS 357-010) is published monthly by the Grand Rapids Area Chamber of Commerce. 111 Pearl St. NW, Grand Rapids, MI 49503. p: 616.771.0300 | f: 616.771.0318 | www.grandrapids.org Senior Editor: Latricia Trice | 616.771.0332 | tricel@grandrapids.org Advertising: Leslee Fritz | 616.771.0357 | fritzl@grandrapids.org Designer: Blaine Puckett | puckettb@grandrapids.org Second Class Periodical Postage Paid at Grand Rapids, MI. POSTMASTER: Send Address changes to The Chamber News at the Address above.

June 2012 | Issue Sponsor: Flagstar Bank

Recycle Me

The Chamber News

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MEMBERS In The Spotlight

The Chamber News helps you get to know fellow members by profiling two organizations in each issue.

(L-R) Ryan Cook (Snap Fitness), Renwick Brutus (Achievement Resources), Carla Blinkhorn (YWCA of West Central Michigan) , Cindy Locklin (Busy Bea’s Services), Gloria Lubben (SecurAlarm Systems) Bill J. Rietscha (Michigan Blood.)

AND THE RECIPIENTS ARE… Five companies and one entrepreneur were honored at the Grand Rapids Chamber’s EPIC Awards in front of an audience of 400 business and community leaders. The EPIC Awards (EPIC stands for Entrepreneurial, Progressive, Innovative and Collaborative) were held on May 16 at the Frederik Meijer Gardens and Sculpture Park. Award recipients were chosen by selection committees made up of business and community leaders. Recipients support the local community, demonstrate growth and stability, are innovative, and work with other businesses as mentors or collaborators. “I’m continuously impressed by the drive and ingenuity that these businesses show on a daily basis,” says Rick Baker, President and CEO of the Grand Rapids Area Chamber of Commerce. “ These recipients are just a small representation of the great businesses that are leading our community into the future.” This year’s award recipients are: Excellence in Business Award: Michigan Blood Non-Profit of the Year: YWCA West Central Michigan Minority-Owned Business of the Year: Achievement Resources, LLC Small Business of the Year: SecurAlarm Systems, Inc. Woman-Owned Business of the Year: Busy Bea’s Services Young Entrepreneur of the Year: Ryan Cook, Snap Fitness Thank you to our sponsors for your continued support Premier Sponsor – Blue Cross Blue Shield of Michigan; Award Finalist Reception – PNC Bank; Dinner Reception – TDS; Event Underwriter – Fifth Third Bank; Media Partner – Grand Rapids Business Journal; Award Sponsors – Huntington Bank, Northwood University, Warner Norcross & Judd LLP, Meijer; Corporate Benefactor – Steelcase Inc.; Chamber Champions – Amway, Beene Garter LLP, Davenport University, Priority Health; Supporting Sponsors – Grand Valley State University, Mercantile Bank of Michigan, Reagan Marketing +Design LLC; Entrepreneur Sponsors – Junior Achievement of Michigan Great Lakes, Inc., Thum Insurance Agency, LLC.

TERRATRIKE

GRAND RAPIDS IRON & METAL

A framed cocktail napkin, on display in the showroom of their company headquarters at 4460 40th Street SE, serves as the blueprint for what has become the Midwest destination for adults interested in three-wheel recumbent cycles. In 1996, high school friends Wayne Oom and Jack Wiswell sketched their first drawing at a Christmas party in Hastings. Since then, the concept has attracted more than 40,000 TerraTrike owners worldwide. “ And we are growing at a phenomenal rate,” said marketing director Jeff Yonker. “We are selling more in a week now than we did in our first five years of business.” TerraTrike sells through its network of 250 dealers, directly to customers online and at its 1,200-square-foot showroom and test track, where riders can sit back and take one of five models – including a tandem – for a sample spin around the room. TerraTrike’s decision to join the Chamber has paid immediate dividends, Yonker said. “The networking, marketing and mentoring has been a huge help for us,” he said. “The work that the Chamber did in helping to repeal the Michigan Small Business Tax is one of the main reasons we’re still in West Michigan.”

When it comes to recycling paper, plastic or metal, few businesses do it better than Grand Rapids Iron & Metal. The longtime materials processor – located at 1701 Clyde Park SW, #15, in Wyoming – first opened for business in the early 1900s as a steel scrap yard, added paper recovery in the 1960s and plastic in the 1990s. First and foremost, customer service is our top priority. Flexibility for our vendors and customers is a must, and feedback from them is how we find out which services work well and which ones need improvement. Whether it’s pickup, material brokering, custom toll bailing, scale service or equipment, Grand Rapids Iron & Metal will design a schedule or system that fits each customer’s needs. In addition to handling recyclables, Grand Rapids Iron & Metal also sells bale tie wire, banding, pallets in all sizes, Gaylord boxes and many sizes of used packing boxes. “We joined the Chamber for networking opportunities, and I participate in the leadership roundtable,” said owner Jeff DePew. “I’ve really been amazed at what an excellent program this is for personal and professional growth.”

For more information about TerraTrike, visit www.terratrike.com.

For more information about Grand Rapids Iron and Metal, visit www.grimrecycle.com.

Politics and Pints is a Can’t Miss! POLITICS &P

I N TS

Enjoy cocktails while conversing about what’s hot in business, the community and politics. Meet with elected officials who want to hear from you about how to create a magnetic community. This event will be held at the Bissell Treehouse, an exciting brand new facility at the John Ball Zoo. Whether you are a young entrepreneur or a savvy business executive, Politics & Pints is for you. Come out and join us, you’ll have a great time!

Stay up to date on the

latest news.

Date | June 28, 2012 Time | 5:30 - 7:30 p.m. Location | Bissell Tree House at John Ball Zoo, 1300 W. Fulton Street, Grand Rapids. Cost | $20 Registration | Call the RSVP Hotline at 616.771.0303 or register online at www.grandrapids.org/ politicsandpints.

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The Chamber News

June 2012 | Issue Sponsor: Flagstar Bank

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Follow us @GRACC

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June 2012 | Issue Sponsor: Flagstar Bank

The Chamber News

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Grand Rapids Chamber Partners with SBAM to Highlight Job Growth

You’ve got big plans.

The Michigan’s Small Business Jobs Insight project, designed to tally and report the growing number of small business jobs being filled by regions and industries across the state, was launched in Grand Rapids on May 11, at a business roundtable with the Grand Rapids Area Chamber of Commerce, Small Business Association of Michigan (SBAM) and local business leaders. A collaborative statewide effort between SBAM, Grand Rapids Chamber, Issue Media Group and other partners, captures small business job growth through editorial coverage that highlights real jobs and success stories across West Michigan and the state.

Get going Michigan.

The key elements of MichiganJobsInsight.com include: a ticker that displays jobs reported by growing small businesses in the current month; • a pie chart that shows the percentage per Michigan region of the total jobs reported per month; • total jobs reported for the year to-date; • the top ten industries for small business growth; and • links to individual stories of regional small business job growth.

As the largest bank headquartered in the state, we believe all businesses deserve big solutions. Business Checking. Lines of Credit. Merchant Services. Payroll Services. Whatever your business banking needs are, let Flagstar work with you to help put your plans into action. Personal • Mortgage • Business • Commercial

“The Grand Rapids Chamber has a strategic focus not only on creating jobs but helping employers retain talent that helps drive business growth,” says Rick Baker, President and CEO of the Grand Rapids Area Chamber of Commerce. “The Michigan Jobs Insight tool aligns with our mission to highlight new jobs from one to 500, sprouting up from businesses, old and new.” To help fill in the gaps, we encourage individual small businesses to contact Joshua Lunger at lungerj@grandrapids. org with your stories of job creation.

Talk to us today. (888) 324-4100 flagstar.com/business

Visit www.michiganjobsinsight.com for more information. Member FDIC

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The Chamber News

June 2012 | Issue Sponsor: Flagstar Bank

www.grandrapids.org

www.grandrapids.org

West Michigan Policy Forum September 12 – 13 By: Rick Baker, President/CEO

Every two years, an event critical to the future of Michigan’s business climate is held in downtown Grand Rapids. I urge you to mark your calendars now and register today for the West Michigan Policy Forum (WMPF) September 12 – 13, 2012 at the Amway Grand Plaza Hotel, JW Marriott and St. Cecilia Music Center. As many members will recall, the WMPF was launched in 2008 in partnership with regional and local Chambers throughout the state. The idea was simple: Get the best minds in business and public policy together to help create a set of priorities for our leaders in Lansing. The result was a conference filled with inspiring dialog and world-class speakers that ended with a vote to set a probusiness policy agenda. The WMPF has captured the attention of policy makers across the state. Our agenda has helped inform policymakers and inspire action on important reforms. The elimination of the Michigan Business Tax, a central pillar of the WMPF 2008 agenda (reinforced at the 2010 event), was achieved in 2011 along with cuts in government spending. The work is not done. The Grand Rapids Area Chamber is happy to be a partner in this year’s event, along with eight other Chamber’s of Commerce, five regional economic development organizations, the Michigan Chamber of Commerce and Business Leaders for Michigan. The WMPF is committed to ACTION and engaging attendees in face-to-face discussions about many of Michigan’s most pressing issues. We will reassess our priorities and build a regional business agenda for the future. We’ll hear from leaders in the areas of healthcare policy, talent attraction, innovation and transportation infrastructure. We’ll also hear from small businesses, the CEOs of some of the state’s largest employers and leaders of some of Michigan’s key economic development organizations about the challenges and opportunities that lie ahead. Bring your iPad or borrow one when you check in. We’ll be utilizing an exclusive WMPF iPad app that will allow real-time discussions, the ability to ask questions of our presenters and for use in an agenda-setting vote at the end of the event – sending a unified message to our leaders. This is a call to action. Let your voice be heard by joining your peers at the 2012 WMPF. Register today at www.wmpolicyforum.com. Early registration pricing is available thru July 1. Join us downtown Grand Rapids at the West Michigan Policy Forum on September 12th and 13th.

June 2012 | Issue Sponsor: Flagstar Bank

The Chamber News

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CHAMBER Scene Business Exchange Luncheon - May 10, 2012

Upcoming Chamber Events EPIC AWARDS - May 16, 2012

Contact Farris Withers at 616.771.0320 or withersf@grandrapids.org.

To Register Unless otherwise noted, register for events at www.grandrapids.org/events. Or, call the RSVP hot line at 616.771.0303 (please have your credit card information handy when you call). Questions about events? Call 616.771.0300. Special needs: Vegetarian meals are available, please let us know your dietary requirements when registering. Reasonable arrangements for people with disabilities will be made if requested in advance. Registration and Cancellation Policy: Prepayment of events is required and guarantees a reservation. Cancellations must be received at least two business days prior to an event to be eligible for a full refund. No-shows will be billed.

19-20 | Facing Racism

Time | 8:00 a.m. – 4:30 p.m. Location | Kent ISD, 1930 Knapp St. NE Cost | Members: $200/person non-profit organizations, $300/person for-profit. $50 additional charge for future members.

21 | Summer Solstice Celebration

Join us at the annual fundraiser for our Center for Community Leadership program. Time | 6:21 p.m. - Sunset Location | Frederik Meijer Gardens & Sculpture Park; Amphitheater (weather permitting) Cost | $60 Visit www.cclgr.org for more info.

June Judi Young (Shanty Creek) and Eric Thompson (Freedom One Financial)

(L-R) Janet Hentges (Acheivement Resources, LLC.), Angie Hanks ( Chemical Bank), Linda Zizos (Grand Rapids Area Chamber of Commerce)

5 | Summer Intern Reception

This reception provides young people working in area companies for the summer a warm welcome and introduction to the Grand Rapids community. Time | 5:00 – 5:30 p.m. Interns of Color Roundtable 5:30 – 7:00 p.m. Welcome Reception for all Summer Interns Location | St. Cecilia Music Center, 24 Ransom Ave. NE Cost | $25 Contact Farris Withers at 616.771.0320 or withersf@grandrapids.org.

22 | Silent Observer Golf Outing

Join other golfers and support Silent Observer in its 16th annual golf fundraiser. Time | 8:30 a.m. tee-off Location | Sunnybrook Country Club, 642 Port Sheldon Rd. SW Cost | $150/golfer or $545/foursome Sponsored by: Kuiper Orlebeke PC - Attorneys At Law

28 | Politics & Pints

7 | Business Exchange Luncheon Lori Brooks (Founders Bank & Trust) and Marcello Robertson (i Local) Making connecting at the Business Exchange Luncheon.

The Grand Valley Jazz Combo set the stage and provided a great musical backdrop while participants arrived for the awards.

Time | 11:30 a.m. - 1:30 p.m. Location | Stonewater Country Club, 7111 Kalamazoo Ave. SE Cost | $18/member-early registration, $23/member after 5 p.m. June 1, $23/future members (may only attend once) Sponsored by:

July

14 | The Chamber Open

9 | Lunch with Grand Valley Metro Council

Join the Chamber for a day of fun, networking, and golf with other Chamber members. Location | Saskatoon Golf Club, 9038 92nd St. Cost | $150/golfer or $600/foursome The Chamber Open Presented by:

15 | Community Connections Tour

A bus tour for interns featuring city appeal for young professionals and highlighting community neighborhoods. Time | 1:00 - 5:00 p.m. Location | Tour of Grand Rapids Cost | $75, Lunch is included

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The Chamber News

June 2012 | Issue Sponsor: Flagstar Bank

www.grandrapids.org

Network with elected officials and learn how you can get more engaged in the political process in our community and state. Time | 5:30 - 7:30 p.m. Location | John Ball Zoo Bissell Treehouse, 1300 West Fulton St. Cost | $20/person

www.grandrapids.org www.grandrapids.org

Time | 7:30 a.m. - 9:00 a.m. Location | TBD Cost | Free for new members (in first year of membership), includes light continental breakfast. Registration | Call the RSVP Hotline at 616.771.0303 or contact Mark Allen | allenm@grandrapids.org | 616.771.0348 (online registration is not available) Sponsored by:

11 | West Michigan World Trade Association Golf Outing

Location | Saskatoon Golf Club, 9038 92nd St. Time | Four-person scramble - Shotgun Start 10:00 a.m. Cost | $105 per golfer, for WMWTA members. $130 per golfer for non-members. Includes 18 holes of golf with cart & dinner, drink tickets, lunch, and one door prize ticket.

12 | Business Exchange Luncheon

Location | Fifth Third Ballpark, 4500 West River Dr. NE Cost| $18/member-early registration, $23/member after 5 p.m. July 6, $23/future member (may only attend once)

19 | What’s Magnetic about G.R.?

A panel of interns will share their summer experience outside the workplace with employers. Date | Thursday, July 19 Time | 8:00-9:00 a.m. Location | Intern City Christian Federation (ICCF), 920 Cherry Street Cost|$15

Join us at the July 9 Quarterly Luncheon as the Grand Valley Metropolitan Council, in cooperation with the Grand Rapids Area Chamber of Commerce, brings you Lt. Governor Brian Calley. Time | 12:00 p.m. Location | Prince Conference Center – Calvin College, 1800 East Beltline SE Cost | $20 Visit www.gvmc.org for more information.

11 | New Member Connections

Begin your involvement with the Chamber by networking with other new members!

June June 2012 2012 | Issue | Issue Sponsor: Sponsor: Flagstar Flagstar Bank Bank

Add the Chamber to your Marketing Mix! Call 616.771.0357 TheThe Chamber Chamber News News9 9


NEWS Flashes

Joseph P. Erhardt, PE, Chairman Erhardt Construction was named Engineer of the Year by the Western Chapter of the Michigan Society of Professional Engineers (MSPE). The award is given to professional engineers who have distinguished themselves among their peers through achievement and leadership in their industry.

was elected to the National Academies of Practice as a Distinguished Scholar and Fellow. GVSU announced a record number of graduates for the 2011-2012 academic year. More than 2,400 GVSU students participated in the commencement ceremonies in April, bringing those who received a degree in 2011-2012 to 5, 340.

Dave Johnson has joined First Telecommunications and will be working out of Grand Rapids, Kalamazoo and Lansing Service Center.

Graves & Co., announced the addition of Barb Van Bemden to the company. Van Bemden will act as an Account Assistant for the Employee Benefits Division.

Calvin College professors Larry Louters and Doug Vander Griend (chemistry), Dan Miller (history) and Kevin Corcoran (philosophy) are among 12 professors in the state to be included on Princeton Review’s The Best 300 Professors.

Fritz Erickson, Provost and Vice President for Academic Affairs is pleased to announce the following appointments: J.K. Yates, Dean of Ferris State University College of Engineering Technology; Rick Kurtz , Dean of Arts and Sciences and Matthew Adeyanju, Dean of Health Professions.

Greenleaf Trust has hired Theresa Decker as a Team Service Coordinator and Josh Wheeler as a Research Analyst.

David Ramaker, Chemical Bank’s Chairman, CEO and President was recently named the 2012 Michigan Bankers Association Banker of the Year!

Fusion IT LLC, a network engineering firm in Jension, has hired Matthew Sutton, an experienced IT troubleshooter and customer service technician, to serve on the help desk.

Clark Hill W. MI managing member Ingrid Jensen has been named the 2012 “West Michigan Women Lawyer of the Year” by the Women Lawyers Association of Michigan, Western Region.

Grand Rapids Art Group is now dissolved and Mike Kicz will be heading Galleria of Frames at its new address on 511 Wilson Avenue.

Newsflashes is a feature of the Chamber News that recognizes Chamber members’ new products or services, new or promoted employees and recognition that they have received. E-mail press releases to editor@grandrapids.org. Deadline: first Friday of each month.

The following Chamber members were included in the Edward Lowe Foundation report on the 2012 Companies to Watch: Axios, Inc.; Criterion; Crystal Clean Auto Detailing; DeWys Manufacturing Inc.; Optimal Solutions; Proos Manufacturing, Inc. and Worksighted, Inc. The W MI Public Relations Society of American recognized the following Chamber members at their 27th Annual Proof Awards: Professional of the Year, Andrea Clark, Amway; Communicator of the Year, Doug Small, Experience Grand Rapids; Newcomer of the Year, Leah Zuber, GVSU, News and Information Office and PR Student of the Year, Kristina Green, GVSU. Ryan Slusarzyk was named Sales and Marketing Star of the Year by the Michigan Lodging & Tourism Assn. Slusarzyk serves as Corporate Business Travel Manager for the Amway Hotel Corp., where he has worked to retain and expand the properties’ sales base through the use of social media. John Lowery, President of Applied Imaging with six offices in MI, has been named 2012 Michigan Small Business Person of the Year by the U.S. Small Business Association. Arie Nol Auto Center, an import and domestic automotive repair facility at 5189 Eastern has earned certification by AAA’s Approved Auto Repair program. The repair facility has met AAA’s strict criteria for technician certification and customer satisfaction. ASK is pleased to announce the following new team members: Nicholas Foster, Account Manager; Michael Brown, Jr., Technical Assistant; Julian Wilson, Technical Consultant and Amy Mumbly, Office Manager. ASTI has added Sherry Kirkbride as an Environmental Scientist to their team. Baker Spindler Holtz has changed the Firm’s name to Baker Holtz. Martin Stein, Founder and Managing Director of Blackford Capital, has been named to M&A Advisor’s 40 Under 40.

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The Chamber News

C2AE has added Andy Andre to its Leadership Team as a Business Unit Leader.

CSM Group recently hired: Andrew Dobbs, Project Engineer; John Garay, Construction Manager; Sarah Lettow, Receptionist and Lindsay Mukans, Monroe Brown Construction Management Intern. Dave Copeland was named March 2012 Employee of the Month. Davenport University introduced a risk management and insurance specialty in its Bachelor of Business Administration in Management program beginning Fall 2012. Farmers Insurance has made a commitment to provide $10,000 for the next three years toward student scholarships in the specialty. Angela Muilenberg, Director of Operation and Wealth Management Consultant at Discovery Financial, LLC, has been awarded the Certified in Long Term Care designation (CLTC).

Local business GENIUS Phone Repair announced the grand opening of its second location at 2090 Celebration Dr., Ste. 109. The firm specializes in repairing smart phones and tablets. Grand Rapids Awnings has hired Debbie Bowman to work in the company’s Grand Rapids showroom. The Nonprofit Times has named Grand Rapids Community Foundation one of its top 50 Best Nonprofits to Work for in 2012. The Community Foundation ranked sixth on the list. GRCC announced the selection of former Coopersville Public School Superintendent Kevin O’Neil as this year’s Distinguished Alumnus. Congratulations Grand Rapids Ophthalmology on 30 years in business!

Griffin Properties has been recognized as Keller Williams Realty’s top producing team in MI and one of its Top 50 producing teams in the U.S. & Canada. In the 2011 Wall Street Journal/REAL Trends report ranking the nation’s top residential real estate agents and teams, Griffin Properties was tied for 114th in sales based on transaction sides. John M. Leese, Owner and President of Harvey Lexus of Grand Rapids, is pleased to announce the dealership is the recipient of the 2011 Elite of Lexus award. Helen DeVos Children’s Hospital has received LEED Gold certification from the U.S. Green Council. It is the only hospital in the State to be awarded Gold certification and one of just two dedicated children’s hospitals in the nation to achieve this designation. Holland Home was one of the first retirement communities in the U.S. to create a guaranteed real estate program for senior citizens who want to move into a retirement community but are hampered by an unfavorable housing market. Holland Homes has sold 75 homes through its Home Buy-Out Program.

Junior Achievement of the MI Great Lakes announced that Richard Antonini, retired President/CEO & Chairman of the Board of Foremost Corp. of Am. was inducted into the J.A. W. MI Business Hall of Fame. Donalee Hoton, a founding member of Frederik Meijer Gardens & Sculpture Park, received the Edward J. Frey, Sr. Distinguished Achievement Award. Danielle Robinson, Corporate Responsibility Specialist at Jackson National Life Insurance, received the Volunteer of the Year Award. Rachel Mraz, a Wealth Management Advisor with DeVries, Freeburg & Mraz, received the Many Hands, One Vision Award from the Equest Center for Therapeutic Riding during the “Horsin’ Around Derby for Equest’s Kids” event.

Locus Development has been honored with the Michigan Historic Preservation Network 2012 Building Award for its renovation of the second oldest building in GR: The Flat Iron Building.

Phillip W. Weaver, President and CEO of Hope Network, has been selected by the Brain Injury Association of MI (BIAMI) as the recipient of its Community Service and Leadership Award. Hope Network recently named Ron Schutt, Executive Vice President of Development and External Relations and Lona McLincha, Vice President of Talent Management.

Marsha D. Rappley, M.D., Dean of Michigan State University College of Human Medicine, has been appointed Chair Elect for the Association of American Medical Colleges Council of Deans. Rappley has served as Dean since September 2006.

Echelbarger, Himebaugh, Tamm & Co. announced that Christopher J. Leikert has received his Certified Public Accountant license. Leikert joined the tax department at EHTC in 2010.

Grand River Bank announced the addition of Leta Morris as AVP Mortgage Operations Manager.

Holistic Care Approach has launched a new service line for advanced skin care treatments using implused light technology. Master aestheticians Wendy Laufer and Andrea Hoekzema will deliver these services and oversee the new products.

Cynthia McCurren, Dean of Kirkhof College of Nursing at Grand Valley State University,

H&S Companies is expanding the Certified Fraud Examiner and Forensic Investigation

www.grandrapids.org

Rick Chrisman has been named Managing Shareholder of Grand Rapids CPA firm Hungerford, Aldrin, Nichols & Carter. Chrisman joined the firm in 1988 as a Manager and was promoted to Shareholder in 1996.

Continuing its “professional cool” reputation, Lambert, Edwards & Associates recently announced that the company is moving its eastside of MI office from the suburbs in Troy to downtown Detroit.

Bonnie Nawara, CEO of Grand Rapids Opportunities for Women (GROW) was recently honored by the Center for Empowerment & Economic Development as an “Outstanding Volunteer.”

www.grandrapids.org

Dr. Matthew Clark has recently joined the Human Resource Associates Group.

Integrated Architecture has hired Michael VanSchelven as a Senior Designer.

Dykema is pleased to announce the arrival of Pamela M. MacDougal to our Grand Rapids office. Dykema announces that Brian Page has been named a Fellow of the American College of Real Estate Lawyers (ACREL).

June 2012 | Issue Sponsor: Flagstar Bank

division to our Grand Rapids office. Certified Fraud Examiner Kit Powell will oversee the expansion in the Grand Rapids Market.

Miller Canfield has announced that Steven Stapleton has joined the law firm in the Grand Rapids office as Senior Counsel on its litigation and trial group and Phillip M. Shane has joined the firm in the Kalamazoo office on its litigation and trial Group. Miller Johnson is pleased to share the news with that Isidore U. Okoro and Jessica M. Fields have joined the firm’s administrative team.

William T. Morgan, CPA, Morgan & Morgan CPAs, has recently been awarded the Accredited in Business Valuation (ABV) Credential by the American Institute of Certified Public Accountants. Northwestern Mutual, the Western MI Group has appointed three new Financial Representatives, two of which will be located in the GR office. Tracy Lewis and Mark Macaulay will join a network of specialists in the GR office and Kevin Ludwig will be located in the E. Lansing office. Hastings Mutual Insurance, a regional property casualty insurance organization serving six states in the Midwest, recognized Ottawa Kent Insurance Agency as an Exceptional Agency for Farm Lines in 2012. Owen-Ames-Kimball Co. announced it has hired Adam Tweedy, LEED Green Associate, as Estimator for the Grand Rapids office. Pinnacle Wealth Advisors is pleased to announce that John J. Perras qualified for the exclusive “Court of the Table” of the Million Dollar Round Table –The Premier Association of Financial Professionals. Perras is a 19-year MDRT member and a 2-time Court of the Table qualifier. Jason Marvin, a Partner with Plante Moran, was inducted into the Grand Valley State University Accounting Hall of Fame. Amy Miller of Priority Health was recently promoted to Manager Public Relations & Special Media. Theresa Pittenger has joined the Hampton Inn & Suites and SpringHill Suites, Grand Rapids Airport as the Director of Sales. Professional Benefits Services is celebrating 20 years in business this year! PBS has grown from a small office to currently serving members in 50 states. Protravel International accepted an award from Abercrombie and Kent for Top Overall Sales for a Multi-Group Office. Protravel International has a local branch in Ada. The Birth Center at Saint Mary’s Health Care has received an award for excellence in lactation care from the International Board of Lactation Consultant Examiners. Seaman’s Mechanical has been awarded one of West Michigan’s 101 Brightest and Best Companies to work for 2012. This marks the tenth year in a row Seaman’s has been choses for this award. Seaman’s recently hired Alex

June 2012 | Issue Sponsor: Flagstar Bank

continued on page 12

The Chamber News

11


NEW Members

Please join us in welcoming the following companies to the Chamber. We encourage you to do business with Chamber members!

June

Accurate Promotions, LLC Promotional (616) 363-8665 Matthew Newell – Partner

Grand Rapids Sport & Social Club Sports & Recreation (616) 541-5557 www.grssc.com

Pickle Print and Marketing Printing/Copying (231) 668-6848 www.pickleprint.com

4 | AuditCo - A 401(k) Auditing Firm - 11:00 a.m.

ALTL Logistics Logistics/Supply Chain (616) 669-6060 www.altl.com Carl Oosterhouse - Chief Operating Officer

Great Lakes Scrip Center Fund Raising (800) 727-4715 www.glscrip.com Steve Bossenbroek - Controller

PKSA Karate Grand Rapids, NW Sports & Recreation (616) 430-4014 www.pksagrandrapids.com Barb Kane

Arrow Restoration Janitorial (616) 247-9111 www.arrowrestoration.net Matthew Penny - Owner

Helpers of Holland Home Senior Care/Housing (616) 643-2525 www.hollandhome.org/helpers Susan VandeBrake - Director

Revolutionary Marketing Marketing (616) 446-2698 www.internetmarketingsense.com Ryan Rogers – President

ASA of West Michigan Organizations & Non-Profits (616) 458-1535 www.asamichigan.net Linda Vos-Graham - Board President

Home Care Assistance Home Healthcare/Hospice (616) 589-5159 www.homecareassistance.com Colleen Mahon-VanDoren – Client Care Manager

Rodan + Fields Sales (231) 642-1379 www.robinvilter.myrandf.biz Robin Vilter - Executive Consultant

AuditCo - A 401(k) Auditing Firm Accounting (616) 293-7111 www.auditco.biz Debra Lambers - Director of Development Bagger Dave’s Legendary Burgers Tavern Restaurants/Cafes (Loc., Equip., Supplies) (616) 608-7498 www.baggerdaves.com Bergman Power Equipment Landscaping/Gardening (616) 453-9581 www.bergmanPE.com Larry Bergman - Owner

ITT Technical Institute Education (616) 365-4800 www.itt-tech.edu Patricia Day – Director Kamps, Inc. Pallets & Skids (616) 453-9676 www.kampsinc.com Joe Rogers Light Bright Portable Signs Signs/Displays (616) 608-7229 www.lightbrightsigns.com Ron Barstow – Owner

Charles Amash Imports dba Grip On Tools Distribution/Distributor (616) 877-0000 www.gripontools.net Elias Amash - Owner/CEO

Modern Health Veterinary Hospital Animals/Pets/Veterinarians (616) 551-3901 www.modernhealthvet.com Shane Thellman – Owner

Checklist Building Services Company Janitorial (616) 452-9900 www.checklistservices.net Matthew Penny – Owner

Montell Construction Construction (616) 805-4966 www.montellconstruction.com George McNew – Co-Owner

Cindy Schlee Realtor Realtors (616) 558-9595 www.cindyschlee.com

Mosaic Space Banquet/Meeting Facilities (616) 719-2923 www.mosaicspace.com Cynthia Grady – Operation Manager

Creative Financial Partners of Michigan LLC Insurance (616) 262-4262 www.cfpofmi.com W. Kevin Egan Curtis Cleaners Personal Services (616) 897-9809 www.curtiscleaners.com Andy Curtis – Manager

12

Member Seminars, Events & Celebrations

The Chamber News

Mosquito Squad Pest Control (616) 662-1103 www.mosquitosquad.com Dan Dykstra – Owner Neuropathy Therapy Centers Physicians/Medical Professionals (616) 773-7246 www.inpain.biz Kelly Morales - Office Manager

June 2012 | Issue Sponsor: Flagstar Bank

Member Ribbon Cutting Celebrations 616.293.7111

8 | Blythefield Country Club - 1:00 p.m. 616.361.2661

8 | DA Blodgett - St. John’s Home - 2:30 p.m. 616.361.2661

11 | Modern Health Veterinary Hospital 9:30 a.m. 616.551.3901

SDI Consulting announced it has created a new position to lead sales and marketing for the company, hiring Michael Linder as Chief Sales and Marketing Officer.

Grand Rapids is a vibrant community -- and so much more than a “great place to raise kids!” The Grand Rapids House Party puts some of the most dynamic and creative home owners and loft dwellers together with newerto-the-community residents in a one-of-a-kind evening. It’s the ultimate networking party and one that will show newcomers just how inclusive and welcoming our city is. See the best Grand Rapids has to offer -- its diverse people and fabulous living spaces. The Grand Rapids Area Chamber of Commerce, Crain’s Michigan Business and the Michigan State Housing Development Authority are working with home owners, neighborhood associations, and developers to promote some of Grand Rapids best-kept secrets – its distinct neighborhoods, unique homes and the fascinating people who live there. On Wednesday, August 29 the Chamber’s newest event, The Grand Rapids House Party, will offer up to 300 attendees the exclusive chance to visit a home, loft, apartment or condo in one of Grand Rapids core neighborhoods and experience the best the city has to offer: vibrant, diverse and inclusive communities nestled in pockets all over the city. The evening begins with a small cocktail party hosted by Grand Rapids homeowners. You’ll sign up for a unique location and meet the homeowners and other party goers. Following cocktails, party guests move downtown for a strolling dinner, entertainment and after glow. This event has much to offer for both newcomers and long-time residents. Party goers get to mingle and meet in both the small and large scale. We promise an event like none other we’ve organized before. You won’t want to miss Grand Rapids House Party 2012.

Smith Haughey Rice & Roegge’s Marketing Department has been honored with the 2012 “Gold Proof Award” in the category of reputation and brand management for their work on the Flat Iron public relations campaign.

Event Details Date| Wednesday, August 29 Time | 5:30 – 9:30 p.m. Cost | $60 individual Register| www.grandrapids.org or 616.771.0303

Spartan Stores recently opened its newest LEED certified Family Fare Supermarket located at 2275 Health Drive SW in Wyoming on the Metro Health Campus.

Interested in hosting a cocktail party at your home? Contact Alexis Rangel at 616.771.0341 or rangela@grandrapids.org .

S.A. Morman & Co. Building Supplies (616) 245-0583 www.samorman.com Doug Hoogerhyde – President West Michigan C.D.L., Inc. Education (616) 257-9045 www.wmcdl.com Michael Birdsall - President

NewsFlashes, from page 11

Gasco as Account Manager and Jack Denton as Design Engineer. Sharice Purman has joined the Salvation Army as its new Corporate Gifts and Special Event Director.

The Spectrum Health heart transplant program has received Medicare certification. The certification allows Spectrum to receive Medicare reimbursement for heart transplants. continued on page 14

www.grandrapids.org

Sponsorship opportunities are available. Contact Leslee Fritz at 616.771.0357 or fritzl@grandrapids.org.

www.grandrapids.org www.grandrapids.org

13 | Rainbow Child Care Center - 3:30 p.m. 616.447.8740

15 | Kilwin’s Chocolates - 5:00 p.m. 616.719.3934 30 | Goodwill - Cascade Store - 9:00 a.m. 616.532.4200

14 | Speak Up & Be Effective™ - In this program,

you will learn how to think on your feet, project more confidence, manage your nerves, and get your points across. Call Varnum Consulting at 616.336.7058 for details.

20 & 21 | Speak Up & Be Effective™ - Advanced

Communicate with impact. Call Varnum Consulting at 616.336.7058 for details.

8 & 20 | Overview for Planning and Starting Your Own Business - This SCORE workshop covers

what professional assistance will be needed, identifying your competition, business plans, what legal entity to incorporate as, marketing research, financing and more. Classes start at 8:30 a.m. and cost $45 for one or two people. Register at www.scoregr.org.

July

Member Ribbon Cutting Celebrations

17 | Grand Rapids Children’s Museum - 5:30 p.m. 616.235.4726

13 & 18 | Overview for Planning and Starting Your Own Business – This SCORE workshop covers what professional assistance will be needed,

identifying your competition, business plans, what legal entity to incorporate as, marketing research, financing and more. Classes start at 8:30 a.m. and cost $45 for one or two people. Register at www.scoregr. org.

June 2012 | Issue Sponsor: Flagstar Bank June 2012 | Issue Sponsor: Flagstar Bank

Chamber News13 13 TheThe Chamber News


RENEWING Members

Thank you to the following companies that renewed their memberships in February. We are glad to have you and your employees as members! Oral & Maxillofacial Surgery Assoc. of Western Michigan PLC Omelette Shoppe Terminix of West Michigan DeVru Printing Co., Inc Grand Management Group JW Marriott Grand Rapids Otten’s Custom Roofing Inc. SpringHill Suites, Grand Rapids Airport Van Der Kolk Painting, Inc. Ann Street Auto Sales Aramark Blue Diamond International Concentrek, Inc. Country Inn & Suites East Beltline Heritage Resources, Inc. Hooper Printing Metro Cars/Metro Cab of Grand Rapids Michigan State University College of Human Medicine Midtown Craftsman LLC Midwest Sales Inc Parkwood Pharmacy Powell Development LLC R&J Raven Corporation Snap Fitness The Vantage Group, Inc.

30+ Years of Membership Hilton Grand Rapids Airport Holland Home Corporate Office Centennial Securities Co. Guarantee System Pinnacle Insurance Partners, LLC RE/MAX of Grand Rapids, Inc. 20+ Years of Membership Presort Services, Inc. Cascade Four-Wheel Drive, Inc. Bill & Paul’s Sporthaus Eckhoff and DeVries Painting & Wallcovering, Inc. Principal Financial Group K & K Manufacturing, Inc. Rest Lawn Memorial Park Chlystek & White Services, Inc. Dr. Stephen C. Dalm Elevator Service, Inc. Yellowbook360 Delta Dental of Michigan Dickinson Wright PLLC Dykema Gossett PLLC Grand Rapids Christian Schools The Taylor Supply Company Lee Hecht Harrison, Inc. Nu-Wool Co., Inc. Senior Neighbors

2+ Years of Membership

10+ Years of Membership Direct Supply, Inc. Gerald R. Ford International Airport Leonard C. Vander Linde PC Premium Truck and Auto United Riggers & Erectors Co. Inc. ARMS Insurance Agency Inc. Comprehensive Therapy Center Inc. Executive Property Management, L.L.C. Perrigo Printing, Inc. Animal Emergency Hospital Stepping Stones Montessori School Advantage Benefits Group, Inc. IBOA International, Inc. Thompson Remodeling, Inc. University Club of Grand Rapids Elzinga & Volkers, Inc. Lighthouse Insurance Group - Kentwood SoundOff Signal Boys & Girls Clubs of Grand Rapids Youth Commonwealth Michigan Commerce Bank Restaurant Partners Inc. Bagel Beanery Sundance Grill TDS Emerald Meadows Assisted Living Nimlok Grand Rapids/Nimlok Metro Michigan 5+ Years of Membership Presort Services, Inc. Saskatoon Golf Club The Bank of Holland Applied Mechanics Corp./ AMCOR Crandall/Partners LLC GrandScan Beltline Bar’s Famous Mexican Cafe S & C Plastic Coating Wells Fargo N.A. Equipment Financial Services, Inc.

14

The Chamber News

American Eagle Airlines, Inc. Buchanan Agency Inc. EcoTrek Fitness I-HOP NapTags.com Robinette’s Apple Haus & Winery SIBSCO W.B. Haulers & Storage Betten Imports, Inc. Courtesy Chrysler Jeep Dodge Cathedral of St. Andrew Doody Calls Harrison Chiropractic Center Marsh Ridge Apartments c/o Medallion Management, LLC Michigan Certified Development Corporation MRK Asset Management On-The-Town Magazine Youth for Christ - Grand Rapids Adtegrity.com At Home Rehab Buono Mangiare Gourmet Catering DeVries Landscape Management Graves & Company Inc Midwest Industrial Lumber, Inc. New Image Remodeling Plato’s Closet El Barrio Mexican Grill Rim Guard, Inc. Spectral Enterprises, Inc. Storage Pros of Cedar Springs One Year of Membership Anderson Brothers Steamatic Bengtson Center for Aesthetics & Plastic Surgery Beyond Basic Business Big Boy Restaurant Dalberg and Associates EPIC-MRA Epilepsy Foundation of Michigan Glacial Energy Gorman’s Home Furnishings and Interior Design Harbor House Publishers, Inc. Insurance Advantage, Inc.

June 2012 | Issue Sponsor: Flagstar Bank

Kent GOP Mutually Human Software Relevan Forest Hills Inn Grand Coney The Grounds Guys of Grand Rapids The Shade Shop, Inc. WorkSmart Database Masters LLC

NewsFlashes, from page 12 Stifel Nicholaus recently named Kyle Travis and Stephen Watkins as Financial Advisors in the firm’s Grand Rapids office. The Employers’ Association announced that Lynne Goede has been promoted to Director of Training Development. Also, Ron Scott has joined TEA as Director of Membership Development. The Grand Rapids South Two Men and a Truck franchise, in Wyoming, was recognized as a top performer in 2011, ranking ninth out of more than 200 locations across the U.S. and Canada. Van Manen Petroleum Group is pleased to announce the addition of Louis Dauser, Dealer Sales Representative to their team. Rodney D. Martin, the Diversity Partner with the law firm Warner Norcross & Judd has received the prestigious President’s Award from the Grand Rapids Bar Association. Anthony J. Kolenic, Jr., a Partner with Warner Norcross & Judd has been elected Chair of the Great Lakes Area Tax ExemptGovernment Entities Liaison Council.

SUSTAINABILITY Spotlight Creating Additional Value for Your Products By Norman Christoper, Executive Director, Sustainable Community Development at Grand Valley State University Many times companies can achieve additional value for their products by pricing them more effectively and not making common pricing errors. Some of these pricing best practices have been articulated by Dennis E. Brown, Atenga Inc. in the Ten Common Mistakes Companies Make in Pricing Their Products that was issued in March 2012. It is suggested that companies: • • • • • • • • • •

Base their pricing on the customers perception of value, not the costs to develop them, in order to achieve maximum sales growth and profits Do not base prices on the “marketplace”, as they will begin to see the commodization of their product or service Do not try to set the same profit margin across different product lines, as each product price is a reflection of what that customer is willing to pay Segment their customers through a variety of options such as packaging, delivery, and service in order to capture and realize additional product or service value Alter their prices as necessary to market conditions, changes in costs, and the overall competitive environment Provide appropriate incentives to their sales team based on the maximization of contribution, not on the revenue generated Anticipate the reaction of their pricing moves by their competitors, thereby avoiding “pricing wars” Invest resources in their pricing practices such as the use of real time data and enterprise system technologies across the supply chain Ensure the development of internal company procedures to optimize pricing strategies, such data analysis and review on a consistent basis Remember that Paredo’s Law works by spending the proportionate amount of their time and resources on their most profitable customers, not necessarily on those customers that require the most attention

Creating additional sustainable value for your product and service has become an increasingly important strategy. Generating efficiencies in the short term, as well as impact and effectiveness in the longer term can be realized. Pricing products and services strategically, avoiding future costs, minimizing risks, and leveraging assets are all sound strategies to pursue in creating additional sustainable value across the triple bottom line of environmental, social, and economic impact.

gr w a healthy work force. Sustainable health care solutions for your small business

Your Chamber Exclusively Endorses

Drew Guinn of Mattawan and Matthew Maring of Kalamazoo, students at Western Michigan University’s MBA program placed first in the West MI Chapter of the Association for Corporate Growth Cup Competition, winning a $5,000 cash prize and reclaiming the traveling trophy won by WMU in 2010.

Learn more today. Contact the Grand Rapids Chamber of Commerce at 1-616-771-0300 or visit www.grandrapids.org.

Willis Law was selected for the third year in a row as one of W. MI’s 101 Best and Brightest Companies to Work For as announced by the Michigan Business and Professional Assn. Kelly Knecht has joined the YMCA of Greater Grand Rapids as the Corporate Relations Membership Director.

www.grandrapids.org

bcbsm.com/grow Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. R002447

www.grandrapids.org

June 2012 | Issue Sponsor: Flagstar Bank

R002447_TheChamberNews_GrowAd.indd 1

The Chamber News

15

4/10/12 11:43 AM


PERIODICAL POSTAGE PAID GRAND RAPIDS, MI

111 Pearl St. NW | Grand Rapids, MI 49503

Helping You Connect Your Summer Interns to the Grand Rapids Community This summer, the Grand Rapids Area Chamber of Commerce is offering special programming to connect your company’s interns to the people, places and activities that make Grand Rapids a magnetic community! Offerings include: Interns of Color Roundtable Professionals of color will provide resources and information about Grand Rapids’ ethnic communities. For minority interns only. Date | Tuesday, June 5 Time | 5:00 - 5:30 p.m. Location | St. Cecilia Music Center, 24 Ransom Ave NE Cost | Included with cost of Welcome Reception

Community Orientation Tour A bus tour featuring city appeal for young professionals and highlighting community neighborhoods. Date | Friday, June 15 Time | 1:00 - 5:00 p.m. Location | Tour of Grand Rapids Cost | $75, Lunch is included

Welcome Reception for Summer Interns A festive reception that welcomes and connects interns of all ethnicities to one another and the community. Date | Tuesday, June 5 Time | 5:30 - 7:00 p.m. Location | St. Cecilia Music Center, 24 Ransom Ave. NE Cost | $25

What’s Magnetic about G.R.? A panel of interns will share their summer experience outside the workplace with employers. Date | Thursday, July 19 Time | 8:00 - 9:00 a.m. Location | Inner City Christian Federation (ICCF), 920 Cherry St. Cost | $15

Pre-registration is required for the Summer Intern events. To register, visit www.grandrapids.org/intern-program and for additional details contact Farris Withers at 616.771.0320 or email diversity@grandrapids.org. Sponsorship opportunities are available. Contact Leslee Fritz at 616.771.0357 for information.

June 2012 The Chamber News  

Grand Rapids Chamber of Commerce Newsletter

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