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THE CHAMBER NEWS December 2012 | Vol. 12 | No. 12

A publication of the Grand Rapids Area Chamber of Commerce

Celebrate Business Success Stories & Inspire Leadership at the 125th Annual Meeting Mark your calendar for the 125th Annual Meeting on January 22, 2013! More than 600 business leaders—movers and shakers from all sectors of the community including manufacturing, education, services, health care, government and non-profit will be joining us as we celebrate member success stories, meet our new board chair Bill Benson, WilliamCharles Search Group and share strategies to drive personal and community leadership forward in 2013. The event will also feature leadership expert, coach and author Dr. Lance Secretan. Secretan is the former CEO of a Fortune 100 company, a university professor, an awardwinning columnist and author of 15 books about leadership, emphasizing the connection between high performance and inspiring the heart, mind and soul. He is a man with a self-proclaimed dream: “To change the world by creating inspiring organizations.” Towards that end, he has dedicated his life to transforming companies and communities, changing the lives of the people who live and work in them, and revolutionizing the way leaders lead.

WANTED: Your input on business issues! Look for a Chamber member survey coming in early December. Page 2

Learn something new about your fellow members! Get to know this month’s Members in the Spotlight! Page 5

Join us Dec. 5 to hear how a rebirth in manufacturing can lay the groundwork for economic prosperity! Page 8

continued on page 7

Prepare Your Business for 2013 It’s December and the New Year is around the corner! What are you doing to get your business ready to start the year off on solid ground? While others are out checking their gift lists, here’s a quick business check list for you. Finish Your Tax Planning “Make sure you have reviewed your end of the year taxes with your advisor,” noted Corey Balkon of Hungerford, Aldrin, Nichols & Carter, PC CPAs and Consultants. “There are several tax and economic changes coming that will have an impact on your business—including two new medicare taxes as a result of the Health Care Act.” Set Your Sights Set some goals for 2013. Do you want to generate more revenue? Increase capacity? Find new opportunities for profitability or efficiencies? Create a vision for where you want your business to be and then start making plans to get there. “As a business owner, set goals and utilize your experts and advisors to help get you there,” said Ryan Holtz, Managing Partner, Baker Holtz. “Be clear on what you are trying to accomplish and define your success.” Tip: Make your goals S.M.A.R.T. (specific, measurable, attainable, realistic and timely). continued on page 6

Realize your potential with Leadership Advantage! Applications available online thru December 28. Page 13

We’re launching a new mobile app to increase your business’ visibility! Enhanced listings available! Page 15

RIBBON Cuttings

CHAMBER News & Notes

First ATHENA Leadership Forum Grows Relationships The first ATHENA Leadership Forum kicked off on November 13 at the Inner City Christian Federation with a group of 60 emerging and established women leaders in business, community and nonprofit sectors taking part in a lively conversation designed to connect and engage women professionals. Each ATHENA Leadership Forum focuses on one of the eight ATHENA Tenets. Last month’s conversation centered on relationships—the tenet of connecting with and embracing others and appreciating the gifts and talents of different people in your life. The 2012 ATHENA Young Professional recipient, Mindy Ysasi Castañon, gave a brief keynote on relationships and how much they can impact the choices you make both personally and professionally. Following Mindy’s presentation the floor was handed over to Whitney Oppenhuizen & Danielle Veltema of Regan Marketing + Design LLC engaged in the lively table discussions about the importance of relationships and they built a few our table facilitators, past ATHENA recipients and nominees— new ones of their own at the inaugural ATHENA Leadership Forum on November 13. who led their tables in conversation about personal and professional relationships. Participants engaged each other in deeper dialogue and shared experiences.

What’s Impacting Your Business? Take the Government Affairs Survey

The Chamber is proud of its role as a relentless advocate for your business and works to create the best possible economic climate locally and throughout the state. We need your help to continue our leadership in shaping policies, ideas, and opportunities that improve the local business environment! Be on the lookout for a Chamber-wide member survey in early December asking for your thoughts and opinions on the issues that impact your business. This is your chance to make the voice of West Michigan business heard in government with a legislative agenda that saves companies money and creates jobs. You will be asked about a variety of topics including health care costs, regulations and workforce development. Last year, more than 700 members responded to the survey. This tremendous feedback helped the Chamber effectively respond to member needs. Member companies like yours are what drive our economy. Our area’s economic future is more secure when we join forces to eliminate obstacles to your business success. So, please let us know what you think! Your input is of great value to Chamber leadership, and it will go a long way in helping us to better serve all of our members. Working together, the Chamber team and your company can create opportunities for business success. Questions? Comments? Want to get involved in Chamber advocacy efforts? Contact Andy Johnston, Vice President of Government Affairs, at or 616.771.0335.


The Chamber News

Save the Date! The ATHENA Leadership Forum will be held every other month to bring women professionals together to learn and connect with each other. The next ATHENA Leadership Forum will be held on January 15, 2013 at the Wege Conference Center at Cathedral Square. Please visit ATHENAleadershipforum to register. For more information, please contact Alexis Rangel at or 616.771.0341.

Congratulations to the following members who celebrated grand openings, anniversaries and new additions! If you have an upcoming ground breaking, grand opening, product launch event, or other reason to celebrate, visit www.grandrapids. org/ribboncuttings to see how we can help. We even bring the giant scissors!

Tropical Smoothie Café celebrated the grand opening of their first West Michigan location at 5088 28th St SE, Suite C.

IT Resource, Inc. marked the expansion of their offices at 701 W Randall St Suite C in Coopersville along with their 13 year anniversary.

The renovations are complete at the new and improved Family Fare located at 2755 Lake Michigan Dr NW.

Gymco launched their second location at 2121 Celebration Dr NE (Knapps Corner).

Huntington Bank unlocked their new full service branch inside the Plainfield Ave Meijer at 3757 Plainfield Ave NE.

Fettig (formerly Ameritemp Staffing) commemorated their rebranding and expansion of their offices at 6151 28th St SE, Suite 9.

The Meijer family dedicated the Fred Meijer Pioneer Trail and Memorial Park located at Meijer Headquarters at Walker and Three Mile Rd NW.

Snap Fitness opened the doors of their newest location at 9321 Cherry Valley Dr SE.

Total Ribbon Cuttings in 2012

Enhance Your Chamber Directory Web Listing! Make your business stand out to potential customers and increase the number of visitors to your website by enhancing your business directory web listing. Enhancement includes your color logo and 25-word business description Take advantage of this new member benefit for only $100 per membership year or $50 when membership renewal is less than six months away! Contact Joni Johnson at or 616.771.0340 to enhance your listing today or for more information

December 2012 | Issue Sponsor: Blue Cross Blue Shield

Construction is underway for the West MI Sports Commission - Art Van Sports Complex on 10 mile road in Rockford.

Rita Girls Bakery opened their new location at 40 Monroe Center Ave NW in the MoDiv Building.


The Chamber News Editorial Policy Articles written by outside authors do not necessarily reflect the view or position of the Grand Rapids Area Chamber of Commerce. The position of the Chamber will be clearly stated. The Chamber reserves the right to reject advertising based on content and does not accept advertising that conflicts with a position of the Chamber. The advertising of products and services in The Chamber News does not necessarily represent endorsement by the Grand Rapids Area Chamber of Commerce.

The upscale consignment shop of Hello Again celebrated their grand opening at 5763 28th St SE.

The Chamber News (USPS 357-010) is published monthly by the Grand Rapids Area Chamber of Commerce. 111 Pearl St. NW, Grand Rapids, MI 49503. p: 616.771.0300 | f: 616.771.0318 | Senior Editor: Latricia Trice | 616.771.0332 | Advertising: Leslee Fritz | 616.771.0357 | Designer: Blaine Puckett | Copy Editor: AliciaMarie Belchak | Second Class Periodical Postage Paid at Grand Rapids, MI. POSTMASTER: Send Address changes to The Chamber News at the Address above.

December 2012 | Issue Sponsor: Blue Cross Blue Shield

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MEMBERS In The Spotlight

The Chamber News helps you get to know fellow members by profiling two organizations in each issue. Email if you would like to be profiled in a future member spotlight.

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December 2012 | Issue Sponsor: Blue Cross Blue Shield

Located in the heart of downtown Grand Rapids, Adtegrity is an online advertising company specializing in traffic generation and optimization for advertising campaigns in the digital realm. The staff at Adtegrity works closely with clients to develop online media plans that reach their target audience and achieve their marketing objectives. They also help website owners earn revenue on their site visitors. “Online advertising continues to grow and more local businesses are adopting the idea.” said Chad Jensen, Senior Vice President of Sales and 12-year veteran of the company. “With our years of experience and knowledge, Adtegrity can assist you with the strategic planning, execution, optimization and overall campaign management.” The high-energy and fun vibe at the company translates into the kind of creative and results-driven work Adtegrity produces. The staff is filled with runners and cyclists, some of whom commute by bike from as far away as Rockford and Jenison. The company even owns a fleet of five folding bicycles for staff use. There are free snacks, soda, coffee, video games, ping pong, soft lounges and an actual “fun committee” that schedules activities on the company’s dime. “The culture at Adtegrity is akin to what you used to hear about in the heyday of dotcoms,” Jensen noted. “Adtegrity offers a great work environment, values the ideas of employees, encourages community involvement and cares about our client success.” A Chamber member since 2010, Adtegrity values the connection to local businesses. “Becoming a member of the Chamber and taking part in networking events has allowed us to meet some great people, and we have learned a lot about local companies and their needs,” said Jensen. Connect at to meet the crew at Adtegrity!

Baker Holtz CPAs and Advisors have been offering advisory services and traditional compliance offerings associated with tax and accounting services for 33 years. The firm provides business and personal advising in strategic planning, succession planning, estate planning, and retirement planning. The team at Baker Holtz also has specific expertise in a wide range of industries, including transportation, specialty subcontractors, manufacturing, professional service firms, and dental practices. Unique among other accounting firms, Baker Holtz does not track time or have billing rates and prefers to do business as a value-based pricing firm. “All of our work is priced up front so our clients can budget accordingly,” said Ryan Holtz, Managing Partner. “We are one of very few firms that operate in that fashion in the State of Michigan.” Baker Holtz counts among their clients many private, closelyheld businesses and their owners, as well as high net worth individuals. The team at Baker Holtz serves anyone seeking trusted advisors in financial and tax matters, and they have the knowledge and experience to help you succeed today and plan for the future. “Our passion is helping people,” said Holtz. “We attempt to put ourselves in our client’s shoes, and we do not let processes and procedures trump common sense.” A Chamber member since 1990, Holtz said the firm joined to get connected in the community and to utilize additional resources. “We believe that maintaining a desire to serve in the community is vital to the culture of our firm,” he said. “We want to be affiliated with an organization that is growing, innovative and staying responsive to what matters to the local business community, and that is what we have in the Chamber.” Visit to dig deeper into Baker Holtz CPAs and Advisors!

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December 2012 | Issue Sponsor: Blue Cross Blue Shield

The Chamber News


CHAMBER Scene ATHENA Leadership Forum - Nov. 13, 2012

Health Care Summit - Nov. 16, 2012

SPONSOR THE CHAMBER’S 125TH ANNUAL MEETING... Help drive the community forward through inspiration! Get your company’s name, image, and brand in front of 600 Annual Meeting attendees—leaders in the West Michigan business community come from all sectors of the economy! You could even underwrite our keynote speaker, Dr. Lance Secretan, who will be talking about inspiring community leadership!

Sixty emerging and established women leaders in business, community and nonprofit connected with each other and learned about the importance of personal and professional relationships during the inaugural ATHENA Leadership Forum.

Nearly 300 people heard from experts like James Haveman, Director of the Michigan Dept. of Community Health (shown), at the November 16 Health Care Summit.

Prepare Your Business, from Page 1 Prepare Budgets Be sure your plans for next year sit on a solid foundation. Your budget will serve as a guide and offer a reference point for any extra or unanticipated expenses as the year develops. Take the time now to review last year’s budget and see where your areas of over- and under-spending were; these represent opportunities for refinement. Revisit Your Client List Who did you love working with last year or in previous years? Are there any clients that are just not profitable or not a good fit anymore? Is there anyone you wished you could have partnered with, but didn’t? Now’s your chance to refresh. Examine what you liked or disliked about your clients, and identify any clients or missed opportunities to go after in 2013. Think About Your Campaigns Think about your marketing campaigns. Chad Jensen, Senior Vice President of Sales at Adtegrity, notes that online advertising offers many advantages, including cost of entry, targeting, performance tracking and optimization tools that will allow you to capitalize on trends quickly—resulting in a higher return on investment. Whether you choose online or traditional media, he recommends that you “spend the time to identify who your target audience is, what you want to achieve in your marketing efforts, and how you are going to measure your return on investment.”

WHY SPONSOR THE ANNUAL MEETING? • Raise your company’s profile, image and brand • Provide maximum exposure of your product or service in front of hundreds of motivated business people • Build & strengthen relationships with other prominent members of your community Show your community leadership by sponsoring the Chamber’s 125th Annual Meeting today!

Share Your Successes With all this year-end reviewing, it’s important to do more than document failures and review lessons learned. Stop and celebrate successes! Share those successes with your customers, business partners, and employees. Let your new “attitude of gratitude” be your guide on how best to show off those wins!

Sponsorships start at $500. Specific sponsorship levels and benefits can be found online at or by contacting Leslee Fritz at or 616.771.0357.

Annual Meeting, from Page 1

Take a Moment Most of all, take time out to slow down—even if just for a moment—and enjoy the fruits of your hard work. By taking the time now to rejuvenate and celebrate, you’ll be ready to take on the New Year with renewed enthusiasm and stamina for the challenges and opportunities ahead.

Secretan’s keynote address will look at community leadership as a way to bring business leaders together and inspire action as we continue to build a magnetic community in Grand Rapids. Prior to the Annual Meeting, Secretan will also be offering an afternoon workshop focused on developing personal leadership. Participants will have the opportunity to learn about his CASTLE® principles of leadership—Courage, Authenticity, Service, Truthfulness, Love and Effectiveness. They will also discover their personal level of inspiration—what Secretan calls your “Why, Be, Do” to help people live and lead to their full potential. He will coach workshop attendees in raising performance with relationships and values-centered leadership. This is your chance to connect with other members and enhance your personal and community leadership abilities. Join us at the Chamber’s 125th Annual Meeting!

Source: Eight ways to prepare your business for 2012

Date | Tuesday, January 22, 2013 Time | 2:00-3:30 p.m. Leadership Workshop 4:00-6:00 p.m. Annual Meeting Cost | $95 members, $125 future members for Leadership Work shop and Annual Meeting $50 members, $75 future members for Annual Meeting only Location | DeVos Place, 303 Monroe Ave NW Registration | Visit or call the RSVP hotline, 616.771.0303.

Be Grateful… and Show It! Good clients, helpful partners, and productive employees are valuable. With the holidays in sight, now is always a great time to show your thanks with extra recognition. Show your clients you’re grateful for their business and excited about the New Year! Send your partners a note of thanks. Let your employees have a bonus day off or some other reward. Get creative; there are lots of ways to show your appreciation for a job well done.


The Chamber News

December 2012 | Issue Sponsor: Blue Cross Blue Shield

December 2012 | Issue Sponsor: Blue Cross Blue Shield

The Chamber News


A Manufacturing Renaissance - Four Goals for Economic Growth A Winter Advocacy Event Featuring Mary Vermeer Andringa

Join us on December 5 to hear how a rebirth in manufacturing can lay the groundwork for economic prosperity. Mary Vermeer Andringa, CEO of Vermeer Corporation and Chair of the National Association of Manufacturers, will deliver a keynote address to our membership titled A Manufacturing Renaissance: Four Goals for Economic Growth. Her presentation will focus on the four key areas that will keep manufacturing in the United States healthy and competitive: investment, trade, workforce, and innovation. Manufacturing is the engine of our economy, and every new high-quality manufacturing job has a multiplier effect on job creation. If you’re interested in supporting a manufacturing renaissance in Michigan, don’t miss hearing from this nationally renowned speaker! Date | Wednesday, December 5 Time | 11:30 a.m. – 1:30 p.m. Location | JW Marriott Grand Rapids, 235 Louis Campau St. NW Cost | $50 Members, $75 Future Members Register | Visit or call the registration hotline at 616.771.0303 Sponsorship opportunities are available for this high-profile event and speaker, please contact Leslee Fritz at 616.771.0357 or for more information.

December 2012 | Issue Sponsor: Blue Cross Blue Shield

Unless otherwise noted, register for events at Or, call the RSVP hot line at 616.771.0303 (please have your credit card information handy when you call). Questions about events? Call 616.771.0300. Special needs: Vegetarian meals are available, please let us know your dietary requirements when registering. Reasonable arrangements for people with disabilities will be made if requested in advance. Registration and Cancellation Policy: Prepayment of events is required and guarantees a reservation. Cancellations must be received at least two business days prior to an event to be eligible for a full refund. No-shows will be billed.

January 9 | New Member Connections

Begin your involvement with the Chamber by networking with other new members! Time | 7:30 – 9:00 a.m. Location | TBD Cost | Free for members (in first year of membership) includes light breakfast. Registration | Call the RSVP Hotline at 616.771.0303 or contact Mark Allen | | 616.771.0348 (online registration not available) only attend once) Sponsored by:

December 10 | Business Exchange Luncheon

5 | Winter Advocacy Event

The Chamber’s #1 Networking Event! Time | 11:30 a.m. –1:30 p.m. Location | Crowne Plaza, 5700 28th Street SE Cost| $20 member-early registration, $25 member after 5 p.m. January 4, $23 future member (may only attend once) Sponsored by:

15 | ATHENA Leadership Forum

Make meaningful connections with emerging and established women leaders through networking, 13 | Business Exchange Luncheon roundtable discussions, and professional development The Chamber’s #1 Networking Event! opportunities rooted in the eight ATHENA tenets. Time | 11:30 a.m. – 1:30 p.m. Time |11:30 a.m. – 1:00 p.m. Location | Grand Rapids Hilton Airport, 4747 28th Street Location | Wege Conference Center at Cathedral SE Square, 360 S. Division Avenue Cost| $18 member-early registration, $23 member after Cost | $20, lunch included 5 p.m. December 7, $23 future member (may only attend Registration | Visit once) athenaleadershipforum to RSVP! Sponsored by:

The election is over, but the hard work is not over as our elected officials make their way back to Lansing for the “lame duck” legislative session. As the House and Senate begin wrapping up unfinished business, a top priority for the Chamber is the passage of Personal Property Tax (PPT) reform. This will end the “business equipment tax” that is a disincentive for business investment. Doing so will provide much needed relief to our small businesses and manufacturing sector. The Chamber’s message has been clear: the legislature needs to complete the job of reforming our tax system by passing PPT reform. The Tax Foundation just released their 2013 State Business Tax Climate Index, which showed Michigan’s impressive rise to 12th in the nation. However, when it comes to property tax our state ranks 31st among our peers. Reforming the PPT will place Michigan in the top ten! Reforming the PPT is a key piece in making Michigan a truly business-friendly state, and our residents will reap the benefits with the creation of more manufacturing jobs. As the manufacturing sector continues to rebound, PPT reform is critical to demonstrating that Michigan is the place where those investments need to be made. If you are interested in learning more about our work to reform the PPT, please do not hesitate to contact Chris Glass, Director of Public Policy, at or 616.771.0311.

The Chamber News

To Register

Hear more about how a rebirth in manufacturing can lay the groundwork for economic prosperity with national speaker Mary Vermeer Andringa. Time | 11:30 a.m. - 1:30 p.m. Location | JW Marriott, International Ballroom, 235 Louis Campau St NW Cost | $50 members, $75 future members Registration | Visit to register. Event Underwriter:

No “Ducking” the Importance of Personal Property Tax Reform


Upcoming Chamber Events

Diversity Visionary Award 2013 Nominations Due Dec. 5

Nominations are now being accepted for the 2013 Diversity Visionary Award! If you believe a person or company is deserving of this recognition, complete and send the brief nomination form by December 5. Nominees will be notified and receive an application for completion by December 26. Self nominations will be accepted as well. Established in 2003, the Diversity Visionary Award celebrates a person’s or organization’s exemplary leadership, accomplishments, and sustained commitment to foster the inclusion of diversity. The Diversity Visionary Award recipient will be honored at a dinner event on March 20, 2013 at Frederik Meijer Gardens & Sculpture Park. Past recipients include: Robert Woodrick, 2003 James Hackett, 2005 Cascade Engineering, 2007 Warner Norcross & Judd, 2009 Bing Goei, 2011 Visit visionaryaward or email diversity@ for a nomination form today!

22 | 125th Annual Meeting 18 | Business Matters: The Breakfast Series

Learn why innovation is critical in all stages of business from Mike Suman of Product & Market Development, LLC. Plus, a community update from Kris Larson of the Downtown Development Authority. Time | 7:30 – 9:00 a.m. Location | The Salvation Army Kroc Center, 2500 South Division Ave SW Cost | $18 members, $25 future members (includes hot breakfast) Sponsored by:

Hear featured speaker, leadership expert, coach and author Dr. Lance Secretan talk about personal and community leadership! Celebrate member success stories, meet our new board chair, and more! Time | 2:00-3:30 p.m. Leadership Workshop 4:00-6:00 p.m. Annual Meeting Location | DeVos Place, 303 Monroe Ave NW Cost | $50 members, $75 future members for Annual Meeting only; $95 members, $125 future members for Leadership Workshop (includes admission to Chamber Annual Meeting) Sponsored by:

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December 2012 | Issue Sponsor: Blue Cross Blue Shield December 2012 | Issue Sponsor: Blue Cross Blue Shield

TheThe Chamber News Chamber News9 9

NEWS Flashes

Newsflashes is a feature of the Chamber News that recognizes Chamber members’ new products or services, new or promoted employees and recognition that they have received. E-mail press releases to Deadline: first Friday of each month. Congratulations to the following Chamber members selected for inclusion in Corp! 2012 Entrepreneurs of Distinction: Dan Barcheski, Axios; Cindy Locklin, Busy Bea’s Services; Lina Kalvyte, Curo Rx Inc.; Mark Wayne, Freedom One Financial Group; Jon Tellier, JetCo Solutions; Eric Ringelberg, Next IT; and Deb Minton, Philanthropia Partners. Aardema Whitelaw LLP announced the addition of Barbara J. Kennedy as a Senior Associate on its Medical Liability Defense Team. Nick Adamy, Managing Director of Adamy Valuation Advisors, is pleased to announce the addition of Brian Bakker an experienced analyst to their practice. Alliance for Health announces the following Chamber members were among the winners of their “W. MI Salutes Health Heroes!” Unsung Hero: Suzan Couzens, Nursing Professor, Calvin College; Regional Hero: Jean Nagelkerk, Vice Provost for Health, GVSU. The Alzheimer’s Association - West Michigan was presented with the “Larry Murray Award” by the Area Agency on Aging of Western Michigan for excellence in leadership, innovation and collaboration. In October, Avantgarde dè Salon & Spa of Grand Rapids and Avantgarde West of Hudsonville celebrated their fifth anniversary by donating $2 from each purchase of a pink hair extension, feather or flair to the Susan G. Komen Foundation. Bank of America recently announced the addition of Chad Springer, Small Business Banker. Tammy L. Helminski, an Associate with Barnes & Thornburg has been appointed to the State Bar of Michigan’s Environmental Law Section Council. The Campbell Group is proud to announce that Amy O’Keefe the rigorous designation of Certified Risk Manager (CRM) from Certified Risks Managers International. Chemical Bank announced the appointment of Mark Aronoff to Mortgage Loan Office for its Cascade & Wayland offices.


The Chamber News

The City of Grand Rapids Planning Department and the updated master plan, Green Grand Rapids, was recognized for innovation in comprehensive planning and citizen engagement with the Daniel Burnham Award from the Michigan Assn. of Planning. Rachel Jarosz has joined Crystal Mountain as Group Sales Manager. Custer announced the promotion of Todd Custer, son of Founder Dave Custer, to Vice President of Sales. D & K Engineered Construction announced the addition of Katie Lyons as Administrative Assistant. Heather Biggs, Director of Investment Services at Discovery Financial, has been awarded Associate’s and Bachelor’s Degrees from LPL Financial. Doyle & Ogden Insurance is announcing that Bonnie K. Fierens is now a Licensed Life Insurance Counselor and will be joining the consulting aspect of the agency. Doyle & Ogden Insurance is pleased to announce the addition of Pamela Smits to the Employee Benefits Department as the new Life & Health Administrator. Dykema is pleased to announce the election of Wayne Roberts as Chair of the Taxation Section of the Michigan State Bar Association. EcoTrek Fitness, the locally-owned West Michigan company offering unique group outdoor workouts, is thrilled to welcome Carly Wasserman as the newest addition to the leadership team as EcoTrek Fitness Lakeshore Area Series Leader. Echelbarger, Himebaugh, Tamm & Co. recently announced the addition of Benjamin J. Kamps, Staff Accountant. Erhardt Construction announced the winners of their $50,000 Construction Project: winner-San Juan Diego Academy; 1st runner-up St. Alphonsus Food & Clothing Pantry-$2,500; 2nd runner-up Camp Roger-$2,500; 3rd runner-up-Crash’s Landing-$1,500 and 4th runner-up Women at Risk-$1,500.

Experience Grand Rapids is the recipient of a Diamond Award for its E-Newsletter from the Michigan Society of Association Executives Elzinga & Volkers is pleased to announce the promotion of Morgan Wondergem to Project Administrator. Goodwill Industries recognized the following Chamber members for their efforts in supporting Goodwill’s job training and placement services: Porter Hills, Meijer, The Rapid & Proos Manufacturing. Goodwill recently announced Tony Calcagno has been promoted to Vice President of Talent Development. Grand Rapids Opportunities for Women (GROW) has hired Demitria Sneed as their new Administrative Assistant. Andrew Bixel has joined Grand Valley State University as Assistant Director for Annual Giving. Granger Group announced the addition of Metro Health Village: Spartan Stores Family Fare and Quick Stop. Helen DeVos Children’s Hospital is the recipient of a $147,819 check from Kohl’s Department Store’s Kohl’s Cares Kids Cause merchandise program. Holiday Inn Grand Rapids Downtown announced the promotion of Jennifer Eddy, Sales Manager, and the addition of Sara Matheka, Catering Sales Coordinator. Dr. Katherine Heineman, a fully licensed, board-eligible physician in Neuromusculoskeletal Medicine and Osteopathic Manipulative Medicine, is the new Medical Director of Holistic Care Approach.

The KR Group, Inc., one of GR leading technology consulting firms, has recently relocated to a new location at 678 Front Avenue NW Suite, adjacent to the Bridgewater Place. Alex Zucco has joined Kuiper Orlebeke as an Associate. Kuyper College announced Dale D. Kuiper has been appointed to the Vice President for Enrollment Management. Lighthouse Group is pleased to announce the addition of Denise R. Noordeloos, CBC to our Benefits department. Jim Lilly has joined Macatawa Bank as Commercial Team Leader. Tamsen Bolt of Manpower, Inc. has been promoted to Regional Sales Executive – West Michigan. Amy L. VanDyke, an Associate of the law firm of Mika Meyers Beckett & Jones was recently elected to the Spring Lake Township Planning Board. Bradley Hartwell II has joined NAI Wisinski of W. MI as a Service Provider, specializing in Investment Sales. NuWave Technology Partners announced it has been named to the Ingram Micro SMT 500. Office Staffing announced the addition of Terri Sobolewski, Director of Business Development Owen-Ames-Kimball recently announced the appointments of Frank Stanek, PE, LEED AP, to Vice President and Jeff Weber to Director of Operations.

Hungerford, Aldrin, Nichols & Carter was named on the 2012 Best Accounting Firm to work for by Accounting Today Magazine.

PKSA Karate Grand Rapids, NW is pleased to announce our first National Champion, Kyler Kane, currently a second degree black belt.

Huntington Bank’s Senior VP, Jim Dunlap, won the MI Women’s Hall of Fame’s Phillip A. Hart Award presented by the MI Women’s Studies Association Board of Directors.

Jonathan J. Siebers, an Attorney and Shareholder with Smith Haughey Rice & Roegge, is the very first Attorney in MI to become a Certified Merger & Acquistion Advisor (CM&AA). Smith Haughey Rice & Roegge is pleased to announce that three new attorneys have joined its Grand Rapids office: Jeffrey C. Kemperman, Nicholas Reister and Aubri N. Sheremet.

H&S Companies announced the addition of Ross & Ross Certified Public Accountants, Mt. Pleasant. JGR Real Estate welcomes Bonnie Hunt as a Residential Real Estate and Vacant Land Sales Consultant and Realtor. Kal-Blue was recently named one of the topperforming SMB channel partners in the U.S. by Ingram Micro. Kal-Blue ranked #26.

December 2012 | Issue Sponsor: Blue Cross Blue Shield

Spectrum Health System announced Dr. J. Michael Kramer has been named Senior Vice President and Chief Quality Officer. Roger Jensen Ph D., Spectrum Health’s Senior VP and Chief Human Resource Officer was named a Top 10 Breakaway Leader by Evanta

Leadership Network. StarTruck Rentals, Inc. announced the acquisition of Michigan Fleet Service of Roseville, MI effective October 2012. This will be Star’s 2nd location in the Greater Detroit area and Star’s 18th location overall. Birgit Klohs, CEO of The Right Place Inc., was honored with the Haworth College of Business Outstanding Alumni Achievement Award at Western Michigan University’s Schneider Hall. It is the highest award for alumni career achievement the College of Business bestows.

has recently been appointed VP of Public Relations for the International Facility Managers Assn., and was elected President of the West MI Chapter of the Chemical Coaters Assn. International. Varnum is pleased to announce that Mark Hills, a Civil Litigation Attorney is now certified as a Civil Mediator for the State of Michigan. Varnum welcomes new attorneys, Conor Dugan and Kyle Konwinski to its Grand Rapids office. Vos Glass welcomes Timothy Audretsch as Estimator/Project Manager.

UDECON, LLC announces the addition of their Asbestos Abatement Division.

The West Michigan Center for Arts and Technology announced Kim Dabbs has been named its new Executive Director.

URS Corporation congratulates Michael T. De Vries, PE and Sean N. Kelsch, PE, on their recent promotions to Vice President. Patrick Plackowski and Anthony Thompson, Ed.D, are the two newest additions to Van Andel Institute. Van Andel Institute also recently announced that Jana Hall is their new Chief Operations Officer.

Wheeler Upham, P.C. recently moved to the Calder Plaza Building, 250 Monroe NW, Suite 100. Kelly Knecht has joined the YMCA of Greater Grand Rapids as Corporate Relationships Membership Director.

VanDyken Mechanical, Inc. is pleased to announce that Scott Bultman has successfully completed Hydronics Heating 201 Training at Johnstone International,

Just because you have a little office, doesn’t mean you can’t have a...

Big Little Holiday Party

This unique alternative to a traditional holiday celebration can be experienced when you, your team, and a host of other companies or groups from around town reserve your space to toast the year’s successes and celebrate the holidays in grand style. Hosted by the

5700 28th Street SE Grand Rapids, Michigan 49546

December 19, 2012 11:30 a.m. to 2:00 p.m. Appetizers, Salad & Prime Rib Carving Station. Numerous Hot Stations. Desserts and Gourmet Coffee Bar

$21.95 per person inclusive Advance reservations required Call to reserve your place at 616-942-3169

December 2012 | Issue Sponsor: Blue Cross Blue Shield

The Chamber News


NEW Members

Please join us in welcoming the following companies to the Chamber. We encourage you to do business with Chamber members! Adolescent & Family Behavioral Health Services Counseling (616) 295-7614 Valencia Agnew Phd - Owner Alfresco Landscapes LLC Landscaping/Gardening (616) 885-3404 Paul Burd - Member Beanilla Trading Co. Food (888) 261-3384 Brent Reame - Managing Partner Best Plumbing & Drain Cleaning Plumbing (616) 212-7907 Nicholas Gawel - Owner

Firehouse Subs Restaurants/Cafes (616) 813-7151 Michael Riggs - Owner First United Federal Credit Union Banks & Credit Unions (616) 532-9067 Ext:204 Sue Hartman - Office Manager

Meritage Hospitality Group Restaurants/Cafes (616) 776-2600 Lindsay Stone - Marketing Coordinator Nexus Academy Education (616) 458-4992 Ext:308 blended-school/michigan/home.aspx Douglas Greer - Principal Off the Cuff Retail (616) 581-7208 Lenny Ables - Owner Osaka Sushi and Steakhouse Restaurants/Cafes (616) 419-4628 Osmund Chan - Owner

Gina’s Boutique Retail (616) 458-1103 Gina Van Gessel

Otis Elevator Company Elevator (616) 318-9834 Nate McFadden - General Manager

Boice Communication Telephone & Mobile Phones (616) 477-0025 Tish Griswold - General Manager

Grand Rapids Home for Veterans Assisted Living/Nursing Homes (616) 365-3834,1607,7-1262362---,00.html Tiffany Carr C.T.R.S. - Directory of Community and Member Relations

Pro Trainings Training/Development (616) 723-8060 Scott Andersen - Co-Founder

Bouma Bros. Sales & Service, Inc. Doors & Windows (616) 452-4704 Greg Bouma - Vice President

Hello Again Clothing (616) 608-6265 Patrick Killeen - Owner

Proforma Infinite Marketing Solutions Promotional (616) 828-4511 Dave Szidik - Business Improvement Specialist

Boy Scouts of America, President Ford Council Organizations & Non-Profits (616) 785-2662 Michael Sulgrove - Scout Executive

James Michaels Industries LLC Welding (616) 821-3084 Linda Vogl - Office/Sales Manager Anne Meehan - Division Director

Rita Girls Bakery Bakery/Candy (773) 750-6214 Maria Torga - Owner/Chef

Kraft Business Systems Office Machines (616) 977-2679 Jeffrey Cousins - Vice President Lia Rose Boutique Retail (616) 458-6908 Rosa Piccione

Rosa’s Closet Retail (616) 242-9100 Rosa Piccione Royal Park Hotel Hotels/Motels/Resorts/B&B (248) 652-2600 Sue Keels - Director of Sales & Marketing

MCM Disposal Waste Management/Recycling (616) 656-4049 Dan Strock - Owner

Send Out Cards Gifts/Cards/Collectibles (616) 328-2560 Mary Arnold - Manager

Media Place Partners Advertising (616) 890-5367 David Kettler - Principal

Sweet Yo’s Bakery/Candy (616) 774-2222 Rosa Piccione

Bloop Frozen Yogurt Bakery/Candy (434) 525-7564 Brian Lambert - Owner

Brewery Vivant Bars/Grills (616) 719-1604 Kris Spaulding - Owner Chai Boutique Retail (616) 633-8533 Sarah Ables - Owner Crooked Goose Restaurants/Cafes (616) 791-2362 Lindsay Stone - Marketing Coordinator Die Cad Group, Inc. Die (Sales, Service) (616) 365-2454 Bobbie Jo Rohen - Partner


Dixon Interior Design Interior Design (616) 293-1521 Mary Dixon IIDA DTS Integration Computers/Technology (616) 914-4479 Greg Feutz - President

The Chamber News

December 2012 | Issue Sponsor: Blue Cross Blue Shield

Sweet Yo’s Downtown Bakery/Candy (616) 805-5619 Rosa Piccione

Vocal Music Workshop Music (616) 774-9268 Jayne Schuitema - Executive Director

Taylor Marketing Group Whetstone Sales Forum Energy (866) 729-7716 Business Coach (616) 540-8016 Jason Taylor - President Mike Bradley - President Tim Hortons (Straub Group) Restaurants/Cafes Xtreme Engineered Floor Systems, Inc (301) 247-3825 Concrete/Asphalt/Paving (616) 896-8322 David Straub - Owner Robin VanWieren - Business Manager Twisted Rooster Restaurants/Cafes (616) 301-8171 Lindsay Stone - Marketing Coordinator

Realize Your Potential with Leadership Advantage Are you a high-performing leader or professional seeking new opportunities to grow? Have you been asking: “Where do I go from here?” Leadership Advantage was the answer for Pete Brand, co-founder of MINDSCAPE at Hanon McKendry. In the Leadership Advantage (LA) class of 2012, he found the breakthrough experience he sought next. “Leadership Advantage helped me move from examining every challenge subjectively, and provided me with techniques to look at things objectively,” Brand said. “It also helped me realize I’m not the only person who gets hung up on seemingly silly road blocks, and it’s refreshing to be reminded of that.” Leadership Advantage maximizes the leadership potential of professionals from business, non-profits and government with an eight-session program that emphasizes the unique skills individuals possess. Limited to 15 classmates, this program provides participants the opportunity to transform their best talents into a solid leadership foundation through critical thinking, dialogue, peer-topeer coaching, and inter-sector/interdisciplinary learning. Through Leadership Advantage participants develop a unique, five-step Leadership Development Plan and gain a new perspective on how to leverage innate talents and passions to inspire performance—whether at home, at work, and/or in the community. Just ask Erica Curry VanEe, project manager for The Community Research Institute and graduate of LA 2012. Leadership Advantage helped her cultivate new bearings and steady her footing as she learned to balance new roles with family, work and life. “It is not an overstatement to say that Leadership Advantage changed my life,” she said. “I was empowered to live strong into my new roles while releasing old expectations and roles that no longer fit. As a result of Leadership Advantage, I am more aware of and committed to authentically living out my life purpose. I seize the opportunities to grow where I am planted as I stretch my wings and soar.”

Member Seminars, Events & Celebrations December

Member Ribbon Cutting Celebrations

14 | Mercantile Bank - 310 Leonard St. NW, 10:00 a.m. 616.406.3000

19 | Harbor Freight Tools - 3460 Plainfield Ave. 11:00 a.m. 616.447.8079


5 & 6 | Speak Up & Be Effective™ - Advanced

Communicate with impact. Call Varnum Consulting at 616.336.7058 for details.

14 & 19 | Overview for Planning and Starting Your Own Business – This SCORE workshop covers

what professional assistance will be needed, identifying your competition, business plans, what legal entity to incorporate as, marketing research, financing and more. Classes start at 8:30 a.m. and cost $45 for one or two people. Register at

27 | Speak Up & Be Effective™ - In this program,

you will learn how to think on your feet, project more confidence, manage your nerves, and get your points across. Call Varnum Consulting at 616.336.7058 for details.

January Seminars

11 & 16 | Overview for Planning and Starting Your Own Business – This SCORE workshop covers

what professional assistance will be needed, identifying your competition, business plans, what legal entity to incorporate as, marketing research, financing and more. Classes start at 8:30 a.m. and cost $45 for one or two people. Register at

Applications for Leadership Advantage are now available for next year’s class! Apply online at through December 28, 2012.

December December2012 2012| Issue | IssueSponsor: Sponsor:Blue BlueCross CrossBlue BlueShield Shield

TheThe Chamber News Chamber News13 13


Thank you to the following companies that renewed their memberships in September. We are glad to have you and your employees as members!

60+ Years of Membership MassMutual/Four Square Financial Group Proos Manufacturing Inc. 40+ Years of Membership Rhoades McKee PC 30+ Years of Membership Leigh’s Bouma Corporation ITT Technical Institute Seaman’s Air Conditioning & Refrigeration Co. DeWys Manufacturing, Inc. Mapes Insurance Agency, Inc. Eastbrook Homes, Inc. 20+ Years of Membership

The Chamber News

Bluewater Technologies Grand River Builders, Inc. Hispanic Center of Western Michigan Oxford Place Apartments Bredeweg & Zylstra, PLC Comfort Research Plastic Surgery Associates, P.C. Sam’s Club #6319 Blythefield Country Club Design Manufacturing Innovative Software Solutions Konica Minolta Business Solutions R.L. Brehm & Associates Tech Enterprises Burr & Company Grand Rapids Family Credit Union Lanny Thodey Senior Advisors of Michigan, Inc. Success Financial Group, LLC West Michigan Center for Arts & Technology WMCAT Activa Travel, LLC Aggressive Tool & Die, Inc. Dyna-Plate, Inc. Bistro Bella Vita Langerak Roof Systems Midwest Case Management, Inc. My Accounting Department R.E.D. Stamp Inc. Suburban Landscapes LLC TCondon LLC The Meanwhile Bar 2+ Years of Membership Agency Insurance and Financial Services Allied Mechanical Services Corrigan Record Storage Jon DeGraaf Painting Inc. L - 3 Avionics Systems Veolia Energy Grand Rapids, LLC BZ Business Services, Inc. dba Bandstra Business Services The Green Well In the Image Incito Technology Solutions, Inc. Inforum LegalShield

One Year of Membership Dunkin’ Brands DVS Creative DVS Interact Grand Rapids Allergy Rasberry Bail Bonds The Griswold Group, Inc. West Michigan Roofing & Construction

By Norman Christopher, Executive Director, Sustainable Community Development at Grand Valley State University A recent survey of 230 private and public leaders shows there are a wide range of emerging environmental and sustainability issues yet to face. There is a sense of urgency to address these issues by building local capacity, sharing knowledge, and implementing applied sustainability best practices. This is something West Michigan has already been doing. West Michigan businesses and organizations have been focused on environmental and sustainability related issues for over 50 years. And now a newly released book aims to help them do more by addressing the topic of sustainability for small to medium size business enterprises, which are the heartbeat of the West Michigan economy. The book, Sustainability Demystified! A Practical Guide for Business Leaders and Managers, is a practitioner’s guide for business and organizational leaders, managers and owners about sustainable development best practices—what works and why. It is armed with the best of the applied sustainability best practices in 24 major functional areas of a business, including administration and management, design and engineering, manufacturing and operations, marketing and sales, finance and accounting, and information technology. Each chapter includes the driving forces for the applied sustainability best practices, a description of the best practice or process, application areas, results and benefits, a local case study and a call to action. The book contains over 30 case studies from Michigan and West Michigan businesses, covering a broad cross-section of industries including furniture, chemical, health, food, maintenance and repair, etc. Available in paperback (ISBN 978-1-6145-307-7), the book is published by Principia Media and printed by Color House Graphics. Both are based in Grand Rapids, Michigan. More information about the book can be obtained by contacting Julie Hurley at Principia Media, or 616.534.8705. Begin your sustainability journey, stay the course, and realize your accomplishments and success!

Give your employees a bonus.

New Mobile App Features Member Listings

Gift Cards are available at Woodland Mall’s Customer Service. Redeemable anywhere American Express Cards are accepted in the United States. No fees after purchase.

The Chamber’s launching a new mobile app to help increase your business’ visibility! Anyone will be able to download the free app that will put Chamber business listings in their pocket! App users will have the ability to: • Search your business • Find your business instantly with geo-location and mapping technology • Receive your special offers and coupons

Add the Chamber to your Marketing Mix! Call 616.771.0357

December 2012 | Issue Sponsor: Blue Cross Blue Shield




Standard listing is free for all members with sponsorship opportunities available to enhance your listing! To secure a limited sponsorship opportunity, visit www. or contact our mobile app partner, Anna Newman of Chamber2Go at anna.newman@ or 417.237.0057 for more information.

Pennsylvania Real Estate Investment Trust


The American Express Gift Card may be used at U.S. merchants that accept American Express Cards. Funds do not expire. No ATM cash withdrawal. Additional limitations apply. See Cardholder Agreement for complete terms and conditions. Card cannot be redeemed for cash, except where required by law. The American Express Gift Card is issued by American Express Prepaid Card Management Corporation.


Pennsylvania Real Estate Investment Trust



5+ Years of Membership

MC Sandblasting & Painting, Inc. Modern Roofing Inc. Perfect Staffing & Recruiting Solutions, LLC Performance Puzzle Professional Computing Resources, Inc. Revel Sanford-Brown College William Serne & Sons LLC Activa Benefit Services, LLC Alexander Marketing Ameriprise Financial Grandview Apartments IP Consulting, Inc. Michigan Deals! Michigan Rail & Storage, Inc. Midstate Title Agency, a Division of Attorney’s Title Agency, LLC Neff & Associates CPA, PLLC ProCare Systems, Inc. SMZ Advertising The Concord Group The W.L. Burmeister Company VizCom Media Watermark Properties StoneWater Country Club Sunnybrook Country Club World Mission

Sustainability Demystified for Global Impact


H & H Management & Development Louis Padnos Iron & Metal Co. - Front Street Yard Bella Furs Law Enforcement Supply, Inc. CPR - Computer Products and Resources Priority Health D & K Engineered Construction, Inc. The McCahill Group Windquest Group, Inc. Cunningham Communications, Inc. Founders Bank & Trust Hobart Sales & Service John Ball Zoological Society Kent County Medical Society Sentinel Pointe Retirement Community Variable Concepts, Inc. Cardinal Maintenance Service, Inc. Flex Administrators, Inc. Westgrand Service Company 10+ Years of Membership Corrigan Moving Systems Office Depot, Inc. CWD Real Estate Investment Onion Crock of Michigan Plunkett Cooney ShowSpan, Inc. Spring Creek Farm Varnum Consulting LLC Kent County Board of Commissioners/Administrator BB Electrical Contractors Inc. Bio-Chem Laboratories, Inc. Clean Rooms International DAC Industries, Inc. Grand Rapids Homewood Suites by Hilton Rose & Westra, Inc. DVS Custom Essence Restaurant Group Grand Rapids Public Schools Mercantile Bank of Michigan Pridgeon & Clay, Inc. Progressive Building Services Van Andel Institute Vredevoogd Brothers Painting Inc. Watermark Country Club American Diabetes Association Gerald R. Ford Job Corps Center Gilda’s Club Grand Rapids Huntington Bank Stagg Machine Products, Inc.

Cambridge Partners Inc. Northwood University Advance Caster & Wheel Co. Gerald R. Ford Museum Girls Choral Academy Keller Williams Realty MOKA Field’s Fire Protection, Inc. Lakeshore Scale Inc. Progressive Furniture Refinishing Celebration! Cinema Team Financial Group, Inc. Bar Divani D.L. Neu & Associates J-Max Transportation Services Inc. Mitco, Inc. Moore & Bruggink, Inc Service Express, Inc. Celebration! Banquets & Catering Trillium Staffing Solutions


Shop 100 stores including Macy’s, jcpenney, Sears, Apple, The North Face, Pottery Barn, Barnes & Noble Booksellers and The Cafés in the Woods Food Court. Monday-Saturday 10am-9pm • Sunday Noon-6pm 28th Street and the East Beltline, West of I-96 PREIT MALLS 616.949.0012 •

December 2012 | Issue Sponsor: Blue Cross Blue Shield

Download the PREIT® Mall App

The Chamber News



111 Pearl St. NW | Grand Rapids, MI 49503

Business Matters - The Breakfast Series Kicks Off with Organizational Change, Continues with Innovation Talk The Chamber’s new monthly program—Business Matters - The Breakfast Series—hit the ground running in November with more than 80 people joining us to hear Dan Gaydou, MLive Media Group share his thoughts on Leading an Organization through Change. After guiding MLive through a year of change and innovation to drive online news and social media, Gaydou shared some inspiring wisdom and lessons learned—including urging attendees to face reality/avoid denial and embrace the opportunity for change now. “You’ll find yourself wanting to change because it’s the right thing to do for your business,” he said. “Change the job, change the culture. Focus on what’s important, and be passionate about the change.” Steven Null, director of field operations at UDECON, attended and noted that Gaydou’s talk was “a relevant topic and reaffirmed that we have to change in order to grow business.” Kris Ridings of Varnum Consulting enjoyed the program mix of a community update and business growth presentation/discussion. Clearly this is a “don’t miss event!” Each month Business Matters speakers will present different topics and offer new insights that can help you grow your business. Next up in December, we will feature Mike Suman, Product & Market Development, LLC. Join us… and stay tuned for 2013 dates & topics! Save the date! December 18 Mike Suman, Product & Market Development, LLC Innovation – Why It’s Critical in All Stages of Business Community Update: Kris Larson, Downtown Development Authority Time | 7:30 – 9:00 a.m. Location | The Salvation Army Kroc Corps Community Center, 2500 South Division Ave. SW Cost | $18 members, $25 non-members (includes hot breakfast) Registration | Visit to RSVP! Contact Alexis Rangel at or 616.771.0341 for more information.

TCN Grand Rapids Chamber  

December TCN