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SPRING

2014

SUMMER


ABOUT GRAM GRAM IS ALL ABOUT making sophisticated sneakers. We create shoes that fill the gap between sneakers and traditional shoes. Our roots lie in the scandinavian design aesthetic; design with clean lines and attention to details. Each model being unique in its own simplicity. The brand is centered around the concept of weight, with each shoe being named after the first sample’s weight in grams. The brand started in 2005 and takes its inspiration from world wide metropolitan life. We’re based in Stockholm, Sweden.

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S/S 2014 WE GREET THE SPRING of 2014 with more spring in our step than ever before. We’ve put together a relaxed collection that combines athleticism, classic elegance and playfulness. Let yourself be inspired by innovative fabrics with wonderful colour depths. Marrakech paisley and screen printed floral patterns on our hand picked quality cotton/linen blends. Full grain, natural and aniline leathers alongside Japanese raw selvedge denim. A non-conformative yet subdued SS14 is a collection that speaks of wearability, durability and good old fashioned fun. As always with one foot in the old school of classic craftsmanship and the other firmly planted in the realm of forward thinking.


“This is a season that I feel proves our passion for delivering contemporary and unique sophisticated sneakers” ALEXIS HOLM, HEAD DESIGNER


HISTORY: 383g BLACK FULL GRAIN LEATHER THE CLASSIC 383g black full grain leather is the first shoe ever concieved by head designer Alexis Holm. The look is timeless and ageless. Side stitched natural rubber cup sole, mesh vents, contrast toecap, pull strap at the back and brass eyelets. A soft bisquit pig nappa ensures high breathability and comfort. The high quality drum dyed full grain leather creates a wearable, high durability shoe that will only grow more beautiful with time.


THE ATHLETIC SOLE THE NEW athletic outsole is developed around an expanded rubber compound called Modal. It boasts not only superb comfort but also feather weight lightness. The natural rubber pads put your power to the ground, and a sleek leather welt on top keeps you looking smart.

”It’s lighter and faster but just as sleek as always” ALEXIS HOLM, HEAD DESIGNER


380g WOMEN’S THIS IS OUR women’s version of a derby. An ultimate casual dress shoe that embodies the essence of classic men’s footwear with its simple derby cut. We’ve paired it with a sneaker like, light weight, dura-lite outsole and rubber heel for unrivalled comfort. Hand lasted by skilled artisans and matched pair by pair, for the ultimate dressed up comfort experience.


352g AN ACTION PACKED new take on a classic. High quality materials, a fully dampened insole, logo outsole with proprietary pattern and full attention to detail. Season print: marrakech printed rip-stop cotton


380g BY CARIN WESTER WE’VE FUSED the eponym of female Scandinavian cool, Carin Wester, with our recipe for inventive footwear. The 380g CW takes several steps away from the classic brown shoe with its geometric cuts, extra 5mm sole inlay, high 2-hole lacing and hidden toe cap plate. The result – a more contemporary and fashion forward silhouette. The soft full grain leathers and screen printed rough textured cotton/linen blend are the top of their class.


380g LASER CUT 380g full grain dust beige leather laser cut 380g black leather laser cut Full grain cow leather Biscuit colour full grain pig nappa lining Real leather welt Shock absorbing EVA and rubber outsole


380g DIGITAL FLOWER PRINT Polyester Twill Digital flower print Orange 3M coated Tech-knit lining Real leather welt White shock absorbing EVA and natural rubber outsole


AUTU WIN 20 SNEAK


UMN NTER 014 K PEEK


SÖD

SELECTED WORLD WIDE RETAILERS

N GATA NNA

Södermannagatan 16, Stockholm

ERM A

GRAM STOCKHOLM STORE

N GATA UNGA K L O F

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AN SGAT

N GATA ÅSÖ

GRAM, SEOUL KITH, NEW YORK HARVEY NICHOLS, HONG KONG 33 THIRTYTHREE, SINGAPORE GOOD AS GOLD, WELLINGTON BLOOMINGDALE’S, NEW YORK, LOS ANGELES, SAN FRANSISCO CITADIUM, PARIS AALAND, SEOUL LAVISH & SQUALOUR, TORONTO BLACK SHEEP ROAD, AMSTERDAM SQUARESTREET, HONG KONG

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NYTO ATAN RGSG

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SKÅN


DON’T BE A STRANGER!

Gram International AB, Södermannagatan 16, 116 23 Stockholm. www.gramshoes.com


Gram shoes catalogue spring summer 2014