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INTRODUCTION


CLASSY PLEASURE MODERN

MOODBOARD

Brand Guidelines


NEWPORT B A R B E R & S U P P L I E S C O.

MINIMUM SIZE

NEWPORT B A R B E R & S U P P L I E S C O.

Brand Guidelines

The smallest the logo should be represented is 1� high.


PRIMARY LOGO


SECONDARY LOGO A. Logomark

B. The Icon

C. Logotype

Brand Guidelines


A.

B.

C.

NEWPORT B A R B E R & S U P P L I E S C O.


COLOR USAGE

A.

B.

NEWPORT

NEWPORT

B A R B E R & S U P P L I E S C O.

C.

B A R B E R & S U P P L I E S C O.

D.

NEWPORT B A R B E R & S U P P L I E S C O.

NEWPORT B A R B E R & S U P P L I E S C O.


CLEAR SPACE

NEWPORT B A R B E R & S U P P L I E S C O.

CLEAR SPACE


NEWPORT B A R B E R & S U P P L I E S C O.

NEWPORT B A R B E R & S U P P L I E S C O.


PHOTO BACKGROUND

NEWPORT B A R B E R & S U P P L I E S C O.


A. Don't rotate the logo. B. Don’t squash or stretch. C. Don’t place elements in the logo clear space. D. Don’t resize any elements.

UNACCEPTABLE USAGE E. Don’t rearrange elements or create compositions that are not already provided. F. Don’t add unofficial graphic to the logo. G. Don’t use off-brand colors. Reference the Color Usage section. H. Don’t add dropshadows or other text styles. I. Don’t contain the logo in a box when used on a background Brand Guidelines


A.

B.

OR EWP

T

D.

NEWPORT

NEWPORT

. S CO PLIE SUP & BER BAR

N

C.

B A R B E R & S U P P L I E S C O.

B A R B E R & S U P P L I E S C O.

OPEN NOW

E.

F.

NEWPORT

NEWPORT

B A R B E R & S U P P L I E S C O.

B A R B E R & S U P P L I E S C O.

G.

NEWPORT B A R B E R & S U P P L I E S C O.

H.

I.

NEWPORT B A R B E R & S U P P L I E S C O.

NEWPORT B A R B E R & S U P P L I E S C O.


FIRST CLASS BARBERSHOP G E T Y O U R S E L F PA M P E R E D R I G H T N OW

“To be noticed without striving to be noticed, this is what elegance is about.” – Luciano Barbera


TYPOGRAPHY

Bell MT Use for Headlines. UPPERCASE Web letter -spacing : 1em

Bell MT Bold A B C D E F G H I J K L M N O P Q R S T U VW X Y Z 1 2 3 4 5 6 7 8 9 0

MERRIWEATHER Use for body copy. Sentence case Web letter -spacing : 0

Merriweather Light A B C D E F G H I J K L M N O P Q R S T U VW X Y Z 1 2 3 4 5 6 7 8 9 0


COLOR PALETTE

BLACK CMYK :0, 0, 0, 100 RGB : 0, 0, 0 HEX : #000000

WHITE CMYK :0, 0, 0, 0 RGB : 255, 255, 255 HEX : #ffffff

OLD GOLD CMYK :22, 24, 100, 0 RGB : 207, 181, 59 HEX : #CFB53B

Brand Guidelines


NEWPORT B A R B E R & S U P P L I E S C O.

NEWPORT B A R B E R & S U P P L I E S C O.


FINAL COMMENTS

Brand Guidelines


BRANDING & DESIGN by omagine

Newport Barber & Supplies co.  

Newport Brand Guidelines by Omagine

Newport Barber & Supplies co.  

Newport Brand Guidelines by Omagine

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