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Building a Tradition of Trust

BRAND IDENTITY GUIDE BETA 1.4-5


BRAND IDENTITY GUIDE BETA 1.4-5

OUR MISSION

Building a Tradition of Trust

Building a Tradition of Trust

Lars Construction has carved out a niche in the Residential Remodeling industry by focusing on improving every aspect of the renovation market, something we call ‘Innovation in Renovation.’ This includes two critical factors: No Tears Remodeling and the Art of Blend. Both of these critical factors directly contribute to our focus on building with our clients a tradition of trust.

No Tears Remodeling The ability to effectively communicate to the customer: what is going to happen during home remodel, how the experience will affect their lives on a daily basis and what the outcome of the project will be.

Art of Blend Having the experience to blend new remodel work with the original and never detect the tie in if you are adding an addition.

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BRAND IDENTITY GUIDE BETA 1.4-5

PRIMARY IDENTITY MARK The Lars Remodeling and Design signature is the most fundamental part of the brand. It represents the entire company, externally and internally. From advertising, faces, and invoices, it functions as a personal testimony to the ideas we share with our clients and with each other. The final concept presents the primary colors associated with the Lars branding. The scripting is a finely tightened serif that speaks to a traditional volume. The hue of red has darkened to create more depth, perspective and warmth. The home illustration is a modern visual, simple yet staggered enough to suggest the unique skills and custom design capabilities. Crafting the ‘L’ in ‘Lars’ to encircle both the name ‘Lars’ and the illustration of the home connect the homeowner in a complete process: from inception to completion, which embodies the core of Lars’ services. This attribute also reinforces the brand proposition (tagline) “Building a Tradition of Trust,” acting as a circle of trust. This mark is bold, memorable, recognizable, authentic, differentiated, durable, coherent and has composed value. It believes in navigating the client and homeowner through the competitive landscape, reassuring the them of Lars’ intrinsic values—skilled craftsmanship, integrity of production, and quality of design—and engaging them to remodel and design the home of their dreams. The tradition.

The building and designing of homes.

The quality and craftsmanship.

The promise, trust and complete process.

The mark.

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

IDENTITY MARK / STRUCTURE & SPACE The Lars signature was built with care and thought to the specific perfect relationship between the elements. Do not attempt to re-create these elements. Always use the approved artwork. And always follow the rules in this document. In order to keep the Lars signature uncluttered, it needs to be placed in a clean environment. A clearance area of the height of the capital letter ‘A’ in ‘Lars’ in the signature should act as a guide for the margin allotted.

‘A’ Safe Margin Safe margin is the height of the capital letter height from the ‘A’ in ‘LARS’ from the signature.

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

IDENTITY MARK / SIZING We have established various minimum sizes for our signature to help it stand out as much as possible. While the minimum sizes shown here should accommodate most applications and reproductive techniques, make sure that our signature is never smaller than what can be clearly executed. This will help maintain legibility.

.75"

Matters of Size The mark should be scaled no smaller than 3/4 (.75") of an inch in width.

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

PRIMARY IDENTITY MARK / PROPER In addition to the full color form, the signature may be represented in one-color using any of the primary colors in the color palette. In these instances, although it’s always preferable to place the signature on a one-tone background, there are times when it will need to appear over a color. In these cases, make sure that the signature elements are as visible as possible. The examples show which signatures to use over various colors to enhance visibility. Note that although the black signature is preferred, that white be used in those cases.

When placing the identity mark on the signature arc with gray highlight, create a margin between the gray color of the edge of the mark and the gray of the highlight mark. Assess this margin optically. When in doubt, match the distance of the gray in the mark to the edge of the red promise loop.

!

To preserve integrity and impact, present the mark on an approved background color.

Light tooling may be added to an approved background as long as it is subtle enough not to distract from the mark.

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

PRIMARY IDENTITY MARK / IMPROPER To maintain the overall look and professional representation, we are providing some illustrative examples of signature use that is not advised. Do not stretch.

Do not change colors.

Do not add drop shadows.

re mo de li n g

&

n! ig d es

Do not reverse colors.

Do not remove elements.

Do not redraw elements or retype text.

Do not move elements.

Do not place logo on loud colors or highly textural backgrounds.

Do not add stroke or outline logo.

sale Do not add textures or special effects to logo.

Do not place mark on gray background that is the same as the light gray in the logo.

sale

Do not add elements that overlap or infringe on the mark’s safe zone.

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BRAND IDENTITY GUIDE BETA 1.4-5

COLOR / PRIMARY PALETTE The primary colors are traditional and familiar. Please use the Pantone Matching System (PMS) reference numbers to assure quality consistency and control across a variance of media outputs.

PMS CMYK RGB hex#

201 PC 7 100 65 32 152 30 50 981e32

PMS CMYK RGB hex#

1795 PC 0 96 90 2 205 32 44 cd202c

PMS CMYK RGB hex#

421 PC 14 10 10 20 179 182 183 b5b6b3

PMS CMYK RGB hex#

420 PC 6 4 7 11 206 207 203 cecfcb

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BRAND IDENTITY GUIDE BETA 1.4-5

PRIMARY TYPEFACES / PRINT SERIF There are several reasons why ParaType Serif (PT Sans) is the primary serif typeface. PT Serif has a traditional feel with a modern perspective and understanding of evolutionary styles in design. As a transitional serif face with humanistic terminals designed for use together with ParaType Sans (PT Sans) and harmonized with PT Sans on metrics, proportions, weights and design. It is an open source typeface that allows for a unique control over what would otherwise be utilitarian. It is a blend of economical use of space and is the typographic enamorment of the balance by design. It is the build of modern traditions.

balanced humanistic modern tradition ParaType Serif (PT Serif)

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?!

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?!

Resource

The ParaType Serif (PT Serif) is freely available and may be used by anyone at no cost. They are released under an Open Font License, a free and open source license that permits modification and redistribution. http://www.paratype.com/public/

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! ParaType Serif Caption

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?!

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

PRIMARY TYPEFACES / PRINT SANS SERIF For the primary sans serif typeface, ParaType Sans (PT Sans) is designed to measure specifically in union with ParaType Serif (PT Serif). It has a natural modern aesthetic and features a humanistic design. The variance of weights can be applied respectfully for a wide variety of effects depending on message. This offers a marketable latitude to refocus a message for a specific audience by applying the underlying structure of the page.

targeted organized marketable Naturallymodern ParaType Sans (PT Sans)

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?!

Resource

The ParaType Sans (PT Sans) is freely available and may be used by anyone at no cost. They are released under an Open Font License, a free and open source license that permits modification and redistribution. http://www.paratype.com/public/

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! ParaType Sans Narrow

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?!

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! ParaType Sans Caption

The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?! The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. 123456789?!

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BRAND IDENTITY GUIDE BETA 1.4-5

APPLICATION SYSTEM / BUSINESS CARDS Business cards act as both a professional and personal greeting to potential clients. The Lars logo should always be used on all business cards. Cards should always present the primary mark, tagline, valuable contact information such as address, phone, fax, email, and website address. Employee-customized cards will include employee name, title, and unique contact information such as a phone number or email.

Jason Larson President

Building a Tradition of Trust

4703 Spring Street La Mesa, CA 91941

phone toll free fax email url

619-463-6300 800-320-0600 619-463-3299 info@larsconstruction.com www.larsconstrtuction.com

Jason Larson President

Building a Tradition of Trust

4703 Spring Street La Mesa, CA 91941

phone toll free fax email url

619-463-6300 800-320-0600 619-463-3299 info@larsconstruction.com www.larsconstrtuction.com

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

APPLICATION SYSTEM / LET TERHEAD Lars Home Remodeling & Design

Lars stationery are a clean and clear-cut presentation of the primary identity to the business world. The primary mark, contact information, tagline, mailing address, website address, and valuable contact information should be present on these materials. A back panel of the stationery is optional, but recommended, for a memorable presentation.

4703 Spring Street La Mesa, CA 91941 phone toll free fax email url

619-463-6300 800-320-0600 619-463-3299 info@larsconstruction.com www.larsconstrtuction.com

Building a Tradition of Trust

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

APPLICATION SYSTEM / ENVELOPES Lars envelopes maintain the system developed in the business cards and letterhead. Envelopes should always present the primary mark, tagline, mailing address, and email address.

Building a Tradition of Trust Building a Tradition of Trust 4703 Spring Street La Mesa, CA 91941

www.larsconstrtuction.com

Building a Tradition of Trust

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

APPLICATION SYSTEM / NEWSLET TER PAGE For newsletter and article systems, always make sure the primary logo, tagline, and approved fonts are used to construct a formal page. If multi-page, include valuable contact information on a back or front panel of the entire arrangement. Note: page presented is extracted for a multi-page article system and would be subject to the above recommendation. When there is only one page, all critical contact information should be included.

BUILDING

dreams Headline: building a tradition of trust a new backyard SUBHEADLINE / THIS SHOULD BE INTRODUCE TOPIC CONCISELY WITH INTEREST A RT I C L E B Y L I N E A U T H O R N A M E

Pull Quote Donec congue malesuada ligula. Mauris sit amet enim justo. CLIENT NAME O P T I O N A L S U BT E XT

Lars Remodeling & Design

Building a Tradition of Trust

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Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

APPLICATION SYSTEM / MAGAZINE ADS

define outdoor LIVING ROOMS

define your DREAM HOME

For ads develop, always make sure the primary logo, tagline, and approved fonts are used to construct a formal page. Critical contact information such as mailing address, phone, and website address should also be included.

Bring your home to life with an ourdoor living room designed custom for your home.

define ENTERTAINING ROOM Building a Tradition of Trust

Lars Remodeling & Design

With Lars, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at urna quis neque pulvinar hendrerit. Suspendisse ornare, quam vitae laoreet pellentesque, purus enim porta orci, nec viverra velit elit quis metus. Duis in justo turpis.

4703 Spring Street

La Mesa, CA 91941

800-320-0600

www.larsconstrtuction.com

Welcoming guests, entertaining family, and relaxing at the end of a long day. With Lars, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at urna quis neque pulvinar hendrerit. Suspendisse ornare, quam vitae laoreet pellentesque, purus enim porta orci, nec viverra velit elit quis metus. Duis in justo turpis. Velit.

Building a Tradition of Trust

Lars Remodeling & Design

4703 Spring Street

La Mesa, CA 91941

800-320-0600

define a DAY SPA

www.larsconstrtuction.com

And make it a reality. With Lars, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at urna quis neque pulvinar hendrerit. Suspendisse ornare, quam vitae laoreet pellentesque, purus enim porta orci, nec viverra velit elit quis metus. Duis in justo turpis. Donec nisi risus, dictum sit amet malesuada in, semper vel velit. Nam lectus odio, pretium. Donec nisi risus, dictum sit amet malesuada in, semper vel velit. Nam lectus odio, pretium.

Building a Tradition of Trust

Lars Remodeling & Design

4703 Spring Street

La Mesa, CA 91941

800-320-0600

Time for a personal spa day … and it’s only a few steps away.

define SPRING VACATION Building a Tradition of Trust

Lars Remodeling & Design

4703 Spring Street

With Lars, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at urna quis neque pulvinar hendrerit. Suspendisse ornare, quam vitae laoreet pellentesque, purus enim porta orci, nec viverra velit elit quis metus. Duis in justo turpis. Velit. Nam lectus odio, pretium. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Velit. Nam lectus odio, pretium.

La Mesa, CA 91941

800-320-0600

www.larsconstrtuction.com

www.larsconstrtuction.com

Spend spring vacation surrounded with all the comforts of home … at home. With Lars, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus at urna quis neque pulvinar hendrerit. Suspendisse ornare, quam vitae laoreet pellentesque, purus enim porta orci, nec viverra velit elit quis metus. Duis in justo turpis.

Building a Tradition of Trust

Lars Remodeling & Design

4703 Spring Street

La Mesa, CA 91941

800-320-0600

www.larsconstrtuction.com

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

APPLICATION SYSTEM / LAWN SIGN For outdoor signage, primary logo, tagline and critical contact information should be presented.

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

APPLICATION SYSTEM / VEHICLES For vehicle wraps, primary logo, tagline and critical contact information should be presented.

Building a Tradition of Trust

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BRAND IDENTITY GUIDE BETA 1.4-5

APPLICATION SYSTEM / WEBSITE The website offers a online community an invitation to the Lars family. It should maintain and augment all brand identity guidelines.

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Lars Brand Identity Guide  

Lars Brand Identity Guide, Marketing and Publications

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