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Graham Jones Internet Psychologist

Promoting Your Web Site A variety of ways in which you can get your web site noticed online


Promoting Your Web Site

General principles

Getting your site noticed online involves you in several different activities to make sure that you cover all possible options in attracting people to view your pages. The aim is to gain links to your web site, third-party endorsements of your web site and higher search engine positioning as a result. In order to achieve this you should engage in the following general activities: 1. Seeking links from other sites 2. Blogging 3. Writing articles 4. Online networking 5. Contributing to forums 6. Pay per click advertising

Getting Links

The more links your web sites have, the better. Not only does this get your site noticed by people who read other pages on the Internet, it also gets your site noticed by the search engines who reward web sites with plenty of links. To get links there are several things you can do. Firstly, approach web sites in your own sector to enquire as to whether they would carry a link to your site. If they are agreeable make sure you provide them with the link and the associated text you wish them to use. You might have to provide a “reciprocal” link to get some people to link to your site. A second approach is to get links in a wider variety of sites. You can do this by using “Arelis” which is part of a program called “iBusinessPromoter” and which can be obttained from: http://www.arelis.co.uk In general, it is best to search for link partners who are in the same industry or who have a substantial amount of material on their site related to your specialism. This increases the context of your link and makes it more likely you will receive a “click through”.

Blogging

Blogging is more than writing a diary or journal. In short, blogging is the ability for anyone to create a web page, or part of a web page, without having to be a designer. Blogging lets you create regular updates to your web site, or allows you to have a separate web site which promotes your other sites. The easiest way to do this is to set up a blog with Blogger at: http://www.blogger.com

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Promoting Your Web Site

Writing articles

In a similar way to blogging, articles help you increase your content online, providing further opportunities for people to visit you. Write articles about your subject and send them to the following web sites (you may need to register first): http://ezinearticles.com http://goarticles.com http://www.articlecity.com http://www.ideamarketers.com By submitting articles to these sites you will be making available information that other web site owners could publish. This will bring you publicity around the web. In order to maximise the impact, though, you should add as many articles as possible. If you do not have the time to write articles, employ a “ghost writer” from: http://www.elance.com

Online networking

Taking part in online networks allows you to publicise your web site and create more links for it. Your business will benefit overall from the networking you undertake, but your web sites can also generate extra traffic as a result of your networking “signatures” in your messages to other members of the network. Plus, many networks have groups and clubs where you can promote your web site. Most online networks are free of charge, though some have “premium” services for which payment is required. Consider joining the following networks to promote your web site: http://www.ecademy.com http://www.xing.com http://www.facebook.com http://www.linkedin.com http://www.plaxo.com http://www.business-scene.com http://www.fastpitch.com http://wwww.viadeo.com Online networks often include their own internal blogging systems, which you should use to further promote your web sites.

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Promoting Your Web Site

Forums

Forums are similar to online networks, but they focus on simply exchanging information, answering questions and so on. There are many thousands of forums and online groups available. To find a forum in your particular field go to: http://groups.google.com http://www.findyourforum.com http://www.findmyforum.com http://www.theforumsite.com http://www.ning.com http://www.boardtracker.com http://www.twing.com Take part in forums relating to your subject and use your “signature” and the messages you create to promote your web site. While you are taking part in forums, also consider “discussing” things by contributing to blogs written by other people. Such comments take on a forum-like quality and can bring you extra traffic to your web site. To find blogs on which you can add a comment go to: http://blogsearch.google.com

Pay Per Click

Pay Per Click (PPC) advertising is a quick and relatively cost effective way of bringing traffic to your web site. There are several PPC systems and each of the major search engines has their own. For more information on each of the major PPC advertsing systems visit the following: http://adwords.google.com http://searchmarketing.yahoo.com http://advertising.microsoft.com For independent advice on PPC advertising, particularly on Google, visit:: http://www.perrymarshall.com When using PPC make sure you set a budget and that you have researched your keywords using a tool such as:

Graham Jones Internet Psychologist Tel: Fax: Email: Web: Post:

0118 336 9710 0118 336 9711 graham@grahamjones.co.uk www.grahamjones.co.uk Unit 38, 105 London Street, Reading RG1 4QD

http://www.wordtracker.com Advice and information that will help your business grow and profit by the effective use of the Internet

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Promoting Your Web Site  

Ideas on how to get your web site noticed online

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