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Writing for the senses Brooke Graham Set G November 29, 2017


Writer: Sensation: Appeal:

Brooke Graham #1 Sight Emotional

Client: Style:

Ariel Sand Beach Club Straight Sell – Soft Sell

Slow read, therapeutic/ calming voice.

Your morning looks like the bright sun rising over mountains in the far distance. Sunlight fills the air, awakening the lush green palm tree leaves. Your afternoon looks like turquoise waves splashing upon the grains of blanched white sand. Beneath the roaring waves, a sea turtle floats ever so elegantly, gliding through the deep sea. Your evening looks like happy hour. Burning red, bright green, and deep blue coloured cocktails sit on the stained wood table. Everyday can look like this at Ariel Sand Beach Club. Front row seats to the greatest view on earth.


Writer: Sensation: Appeal:

Brooke Graham #2 Smell Emotional

Client: Style:

Ariel Sand Beach Club Straight Sell – Soft Sell

Slow read, therapeutic/ calming voice.

Your morning smells like sweetness of cinnamon and hint of vanilla. Drawn in by the luscious essence, the sensation warms your body from the inside, sending you to a place of joy. Your afternoon smells like the freshness of a rainfall. Calming mist and scent of damp soil send you to a place of pure stillness. Your evening smells like lavender. Soft and warm, lavender, mixed with rosemary sends you to a place of relaxation. Everyone deserves a place of joy, stillness, and relaxation. Ariel Sand Beach Club. The smell of your dream vacation.


Writer: Sensation: Appeal:

Brooke Graham #3 Sound Emotional

Client: Style:

Ariel Sand Beach Club Straight Sell – Soft Sell

Slow read, therapeutic/ calming voice.

Your morning sounds like the heat waves beating down on the crashing shoreline as the sun jumps off the horizon. Clinking of glasses fills your ears, while your feet step through the soft crunch of white sand. Birds sing and dive through the tropic air. Your afternoon sounds like laughter and chatter, while a crisp cold margarita cools your body. Your evening sounds like dancing your way across the raw marbled floor of the lobby to your room. Fresh ruffling of sheets and the whisper of cool breeze hug your ears. Lights out, until tomorrow. Ariel Sand Beach Club. The sound of vacation awaits.


Writer: Sensation: Appeal:

Brooke Graham #4 Touch Emotional

Client: Style:

Ariel Sand Beach Club Straight Sell – Soft Sell

Slow read, therapeutic/ calming voice.

Your morning feels like the light mist of warm pool water splashing against your toes. The sensation of sultry heat waves hit your skin, the way turquoise waves hit the soft pearl white sand. Your afternoon feels like the buzzing sting of vodka on your throat, as you indulge another round of cocktails. Gritty and firm, the warm concrete surrounding the pool lays calm beneath your feet, creating an intimate sensation. Your evening feels like the gentle, cooling brush of silk hugging your body. The touch of luxury is here. Ariel Sand Beach Club.


Writer: Sensation: Appeal:

Brooke Graham #5 Taste Emotional

Client: Style:

Ariel Sand Beach Club Straight Sell – Soft Sell

Slow read, therapeutic/ calming voice.

Your morning tastes like salty tropic air bursting on your tongue, like a cork off a champagne bottle. With a margarita in hand, revel the salted rim, sour lime, and sharp punch of tequila cools your body. Your afternoon tastes like the creamy, savory butter from the crisp crunch of lobster. Tart and tanginess of savory zest sway along your taste buds and burst like a sunbeam peaking off the mountain top. Refreshing and subtle, your evening tastes like the flare of ice, as you bite into rich mint dark chocolate. Ariel Sand Beach Club. The taste of your perfect vacation is here.

Advertising project  

This is a project done in Advertising. I have created various ads, using a variety of advertising terms and techniques.

Advertising project  

This is a project done in Advertising. I have created various ads, using a variety of advertising terms and techniques.

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