2021 Memphis Medical News InCharge Healthcare

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InCharge HEALTHCARE 2021 What is the biggest challenge you and your organization are facing in 2021?

landscape, locally and nationally, are evolving. Not only because of COVID but also because of changing partnership dynamics within the Memphis healthcare community. Strong strategic partnerships within the community are an essential part of our success, and so as we face the new year, it is of upmost importance that we deepen our existing community partnerships as well as develop new, mutually beneficial relationships which will allow UCH to expand in the Memphis market.

Cummins: Every association’s biggest challenge each year can be captured with the word relevance. Getting it, maintaining it, and growing it. For our members, particularly those in primary care and chronic disease, the biggest challenge will be catching the public up on preventive health screenings and treating the likely resurgence of diagnoses associated with delayed screenings. Decreasing What are you most reimbursements from CMS looking forward to in will be a major financial 2021? factor for practices. Cummins: MedTemps, Parsons: 2021 has our staffing agency, started with the arrival Brad Parsons, CEO experienced significant of vaccines, which is a Baptist - Memphis growth in 2020, and we have hopeful sign that 2021 will bring recovery from the “We will continue to encourage an opportunity to continue that as we have proven our pandemic. We will continue vaccination and assist in ability to recruit and staff to encourage vaccination deploying vaccines for our a wide variety of positions and assist in deploying throughout healthcare. vaccines for our city and city and region during much of Secondly, we will be taking region during much of this this year.” a more active role in public year and I’m excited that health – more to come on this is already underway. I that effort as we seek to send their family. think recovery will be a key expand access to care in our Our providers utilize theme and very important for county and throughout West every effective tool available, Baptist–Memphis in the coming Tennessee. using a multidisciplinary, year. Parsons: I think I’m most individualized, patient-centered Schnapp: The biggest looking forward to a return to approach that incorporates challenge we face is continuing normal human interaction. It not only medication but also to meet the community’s is so important for the healing interventional approaches, demand for our treatment process and important to philosophy as we simultaneously restorative therapies (like physical therapy), and behavioral everything we do. Whether refine the patient experience. it is an in-person meeting, a therapies. Further, we continue Our new Southaven location smile without a mask, family to search for trusted new has performed better than visitation, or a simple touch therapies to add to our toolbox. expected, as it gave patients from a caregiver, I think we all Just last year, Mays & Schnapp and physicians better access to miss the human side of the care was selected as the only our providers and treatments. we provide and why we got independent site in the country The Mid-South community has into healthcare. I’m hopeful to implant the only FDAtrusted us for decades and that we begin to see this again approved temporary peripheral continues to rely on us as we this year. nerve stimulators. expand. We are experts in pain; Schnapp: The pandemic Tacker: The healthcare we are where other physicians

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